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Brand Management Policy

19 Apr 2017 ¶

The board of directors have unanimously voted to affirm the following as of
28 March, 2017:

1. Setting of brand policy is delegated to V.P. Brand.

2. All PMCs are required to follow brand policy.

3. Per PMC variations to brand policy are permitted. Any such variation
must be discussed and agreed between the PMC and V.P. Brand (escalating
as per point 5 if agreement cannot be reached) prior to the variation
coming into force.

4. All exceptions, including those already agreed, must be documented in
a single central location.

5. The escalation path for any issues (changes to policy, agreement of
variations etc.) is first the President, then the board.