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Marketing and Publicity

27 Feb 2017

I. Budget: Sally Khudairi is reviewing final quarter vendor
requirements in preparation for FY2018. No vendor payments are due at
this time. As requested by ASF President Sam Ruby, she also created a
projected budget for FY2022.

II. Cross-committee Liaison: Sally continues work with Fundraising,
Brand Management, Apache Incubator, Events/ApacheCon, and now ComDev.
She has published 1) the third "Success at Apache" post
https://s.apache.org/23CB ; 2) new positioning for ApacheCon
https://s.apache.org/F7Hy ; and 3) The ASF asks: Have you met Apache
Ignite? https://s.apache.org/Slah , among our usual activities. In
addition, she has begun publishing news on the ASF’s LinkedIn page
https://www.linkedin.com/company/the-apache-software-foundation and is
beginning to compile the ASF Q3 Operations Summary. The Apache
Incubator’s call for a new logo http://s.apache.org/rFii continues,
with more than 3 dozen submissions received thus far. The Incubator
has also added a “Press Releases for new TLPs” section under their
Graduation guidelines at
http://incubator.apache.org/guides/graduation.html per Sally’s
request.

III. Press Releases: the following formal announcements were issued
via the newswire service, ASF Foundation Blog, and announce@apache.org
during this timeframe:

- 8 February 2017 -- The Apache Software Foundation Announces Apache®
Ranger™ as a Top-Level Project
- 11 January 2017 --The Apache Software Foundation Announces Apache®
Zest™ Renamed to Apache Polygene

IV. Informal Announcements: 8 items were published on the ASF
"Foundation" Blog. 4 Apache News Round-ups were issued, with a total
of 134 weekly summaries published to date. 53 items were Tweeted on
@TheASF, which has now grown to more than 40,000 followers. Rich
Bowen’s team of ComDev volunteers continue uploading audio recordings
from ApacheCon Europe onto Feathercast. Sally is exploring options for
future professional editing services, as it is now three months since
the event and the job is still not finished. No new videos have been
added to the ASF YouTube channel. Sally continues to tweet for the
Apache Incubator account, and has posted 10 items on LinkedIn, our
newest outreach channel.

V. Future Announcements: one announcement is in development. Projects
planning to graduate from the Apache Incubator as well as PMCs wishing
to announce major project milestones and "Did You Know?" success
stories are requested to contact Sally at <press@apache.org> with at
least 2-weeks' notice for proper planning and execution.

VI. Media Relations: we responded to 2 media queries. The ASF received
1,214 press clips vs. last month's clip count of 973. Media coverage
of Apache projects yielded 3,949 press hits vs. last month's 1,014.
ApacheCon received 18 press hits.

VII. Analyst Relations: we received 1 analyst query during this
timeframe. Apache was mentioned in 24 reports by Gartner, 5 reports by
Forrester, 8 reports by 451 Research, and 5 reports by IDC.

VIII. Graphics: we’ve been working on the ASF Identity Style Guide
(graphics/visual/branding) with Fran Lukesh, one of the designers who
created the new ASF logo. Sally has also been working with several ASF
Sponsors and corporates involved with various Apache projects on
various assets, including “Powered By” logos. The ASF Infrastructure
team, specifically Daniel Takamori and Chris Thistlethwaite, have been
helping with migrating the apache.org favicons to the new feather
graphics.

IX. ApacheCon liaison: Sally published new positioning for ApacheCon
and is exploring possible underwriters for a future event outside of
North America. She is also working alongside Rich Bowen and the Linux
Foundation on marketing the upcoming ApacheCon in Miami.

X. (Non-ASF) Industry Events and Outreach liaison: Sally worked with
Sharan Foga and Daniel Gruno on the ASF’s presence at FOSDEM 2017. The
promotional products that were arranged by Daniel were a tremendous
success: according to Daniel the event had ~6,000 attendees --we could
have easily given away 4-5x the amount of items offered. The Apache
projects banner (similar to the listings at https://s.apache.org/Ccml
) was very helpful with generating conversations. Sharan had also
conducted several “from the conference floor” interviews that have
been posted to https://feathercast.apache.org/ . Huge thanks to
everyone for their help in staffing the booth during the event. In
addition to FOSDEM, Sally secured a community partnership exchange
with the IoTFuse annual conference.

XI. Newswire accounts: we have 23 pre-paid press releases remaining
with NASDAQ GlobeNewswire through December 2017.

# # #

18 Jan 2017

I. Budget: Sally Khudairi is reviewing expenditures to date in advance
of preparing the proposed budget for FY2018. A mid-year subscription
payment (clipping service) and remainder-of-year invoice (Snoot) have
been submitted to the accounting team at Virtual for payment.

II. Cross-committee Liaison: Sally continues work with Fundraising,
Brand Management, Apache Incubator, and Events/ApacheCon. She
published 1) ASF's Q2 Operations Summary  https://s.apache.org/oTOF ;
2) Feedback from The Apache Software Foundation on the Free and Open
Source Security Audit (FOSSA) https://s.apache.org/romf ; 3)  the
second post for the new "Success at Apache" blog
https://s.apache.org/ykoG ; and 4) the call for a new logo for the
Apache Incubator http://s.apache.org/rFii .

III. Press Releases: the following formal announcements were issued
via the newswire service, ASF Foundation Blog, and announce@apache.org
during this timeframe:

- 11 January 2017 --The Apache Software Foundation Announces Apache®
Zest™ Renamed to Apache Polygene https://s.apache.org/4Klg
- 10 January 2017 --The Apache Software Foundation Announces Apache®
Beam™ as a Top-Level Project https://s.apache.org/u67z
- 10 January 2017 --The Apache Software Foundation Announces Apache®
Eagle™ as a Top-Level Project https://s.apache.org/lRU1


IV. Informal Announcements: 6 items were published on the ASF
"Foundation" Blog. 4 Apache News Round-ups were issued, with a total
of 130 weekly summaries published to date. 29 items were Tweeted on
@TheASF. Rich Bowen and his group of volunteers continue uploading
audio recordings from ApacheCon onto Feathercast. No new videos have
been added to the ASF YouTube channel. Sally continues to tweet for
the Apache Incubator account, and has added LinkedIn as an official
outreach channel for the ASF.

V. Future Announcements: one announcement is in development. Projects
planning to graduate from the Apache Incubator as well as PMCs wishing
to announce major project milestones and "Did You Know?" success
stories are welcome to contact Sally at <press@apache.org> for more
information. Kindly provide at least 2-weeks' notice for proper
planning and execution.

VI. Media Relations: we responded to 3 media queries. The ASF received
973 press clips vs. last month's clip count of 2,210. Media coverage
of Apache projects yielded 1,014 press hits vs. last month's 3,027.

VII. Analyst Relations: we received no analyst queries during this
timeframe. Apache was mentioned in 11 reports by Gartner, 2 reports by
Forrester, 6 reports by 451 Research, and 7 reports by IDC.

VIII. ApacheCon liaison: Sally is working on new positioning for
ApacheCon and is exploring underwriting options for a future event
outside of North America. Linux Foundation will be brought in once she
has gained traction with candidate underwriters.

IX. (Non-ASF) Industry Events and Outreach liaison: Sally is working
with Sharan Foga on the ASF presence at FOSDEM 2017.

X. Newswire accounts: we have 25 pre-paid press releases remaining
with NASDAQ GlobeNewswire through December 2017.

# # #

21 Dec 2016

I. Budget: we remain within budget with no payments due at this time.

II. Cross-committee Liaison: Sally Khudairi continues work with
Fundraising, Brand Management, the Apache Incubator, and
Events/ApacheCon. She continues working with ASF President Sam Ruby on
various Operations-related issues, is preparing the ASF's Q2
Operations Summary, launched "Success at Apache" (a new monthly blog),
and has created a detailed call for a new logo for the Apache
Incubator which will be announced before the end of the year. In
addition, she met face-to-face with Tom Pappas and Shane Curcuru to
discuss the budget for the current fiscal year, future
planning/tactics across several operational activities, and strategies
to manage non-Sponsor level donations.

III. Press Releases: the following formal announcements were issued
via the newswire service, ASF Foundation Blog, and announce@apache.org
during this timeframe:

- 21 November 2016 --The Apache Software Foundation Announces Apache®
Geode™ as a Top-Level Project
- 15 November 2016 --The Apache Software Foundation Announces Apache®
jclouds™ v2.0

IV. Informal Announcements: 3 items were published on the ASF
"Foundation" Blog. 5 Apache News Round-ups were issued, with a total
of 126 weekly summaries published to date. 44 items were Tweeted on
@TheASF. Rich Bowen has been uploading audio recordings from ApacheCon
onto Feathercast. No new videos have been added to the ASF YouTube
channel. Sally continues to tweet for the Apache Incubator account.

V. Future Announcements: one announcement is in development. Projects
planning to graduate from the Apache Incubator as well as PMCs wishing
to announce major project milestones and "Did You Know?" success
stories are welcome to contact Sally at <press@apache.org> for more
information. Kindly provide at least 2-weeks' notice for proper
planning and execution.

VI. Media Relations: we responded to 19 media queries. The ASF
received 2,210 press clips vs. last month's clip count of 1,172. Media
coverage of Apache projects yielded 3,027 press hits vs. last month's
4,553.

VII. Analyst Relations: we responded to 3 analyst queries. Apache was
mentioned in 13 reports by Gartner, 12 reports by Forrester, 10
reports by 451 Research, and 16 reports by IDC.

VIII. ApacheCon liaison: Sally held newly-formatted media/analyst
training at ApacheCon, with Fintan Ryan of RedMonk conducting the
analyst briefings. The trainings were successful: two participants
appeared in the press within 24 hours of taking the course. She also
coordinated all on-site media activities and liaised 5 interviews
during Apache Big Data + ApacheCon. Sally is currently working on new
positioning for ApacheCon and is exploring underwriting options for
the event outside of North America. Linux Foundation will be brought
in once she has gained traction with candidate underwriters.

IX. (Non-ASF) Industry Events and Outreach liaison: Sally is working
with Sharan Foga on the ASF presence at FOSDEM 2017.

X. Newswire accounts: we have 28 pre-paid press releases remaining
with NASDAQ GlobeNewswire through December 2017.

# # #

16 Nov 2016

I. Budget: we remain within budget. No payments are due at this time.

II. Cross-committee Liaison: Sally Khudairi continues work with
Fundraising, Brand Management, and peripherally with the Apache
Incubator. She has been working with incoming ASF President Sam Ruby
on various Operations-related issues, and has created a detailed call
for a new logo for the Apache Incubator (awaiting the PMC to announce
as of 7 October). At the request of Rich Bowen, she is also exploring
channels/options for internal communications.

III. Press Releases: the following formal announcement wa issued via
the newswire service, ASF Foundation Blog, and announce@apache.org
during this timeframe:

- 12 October 2016 --The Apache OpenOffice Project Announces Apache®
OpenOffice™ v4.1.3


IV. Informal Announcements: 7 items were published on the ASF
"Foundation" Blog. 6 Apache News Round-ups were issued, with a total
of 121 weekly summaries published to date. 62 items were Tweeted on
@TheASF. No new videos have been added to the ASF YouTube channel.
Sally continues to tweet for the Apache Incubator account.

V. Future Announcements: two announcements are in development.
Projects planning to graduate from the Apache Incubator as well as
PMCs wishing to announce major project milestones and "Did You Know?"
success stories are welcome to contact Sally at <press@apache.org> for
more information. Kindly provide at least 2-weeks' notice for proper
planning and execution.

VI. Media Relations: we responded to 11 media queries, plus two
dedicated requests for high-res graphics of 23 Apache projects in
total for industry-specific reports. The ASF received 1,172 press
clips vs. last month's clip count of 1,997. Media coverage of Apache
projects yielded 4,553 press hits vs. last month's 4,882. Our clipping
service contract has been confirmed through December 2017.

VII. Analyst Relations: we responded to 1 analyst query. Apache was
mentioned in 39 reports by Gartner (6 Magic Quadrants), 13 reports by
Forrester, 22 reports by 451 Research, and 11 reports by IDC.

VIII. ApacheCon liaison: Sally is leading media/analyst training at
ApacheCon, with Fintan Ryan of RedMonk conducting the analyst
briefings. She is also coordinating 5 interviews and was tasked with
managing on-site Apache Big Data + ApacheCon press activities by the
conference producer's PR team team 2 business days before the event.
As this activity is the responsibilty of the conference producer and
not the ASF, Sally has addressed this with Rich Bowen.

IX. (Non-ASF) Industry Events and Outreach liaison: No formal
conference-related activities planned at this time, however, Sally is
working with Melissa Warnkin and Sharan Foga on an overall inventory
of ASF promotional products that can be used across various events.

X. Newswire accounts: we have 30 pre-paid press releases remaining
with NASDAQ GlobeNewswire through December 2017.

# # #

19 Oct 2016

I. Budget: we remain within budget. Several invoices, including news
clipping, have been submitted for payment. ApacheCon promotional
materials have been charged against ASF credit cards.

II. Cross-committee Liaison: Sally Khudairi published the ASF
Quarterly Report (Q1 FY2017) on 29 September. She continues to work
with Hadrian Zbarcea with select Sponsorship/Fundraising
communication/engagement items, and has opened the Snoot analytics
service to all PMCs. In addition, she has begun to work more closely
with the Apache Incubator, both kick-starting their Twitter campaigns
as well as leading the call for a new logo. Sally also continues to
counsel several vendors involved with various Apache projects with
publicity, outreach, and branding requirements, most notably those
involved with incubating projects and/or active in the Big Data space
(Strata + Hadoop conference took place this month).

III. Press Releases: the following formal announcements were issued
via the newswire service, ASF Foundation Blog, and announce@apache.org
during this timeframe:

- 13 September 2016 --The Apache Software Foundation Announces Apache®
Syncope™ 2.0
- 20 September 2016 --The Apache Software Foundation Announces Apache®
Kudu™ v1.0
- 3 October 2016 --Apache® POI™ Celebrates 15 Years at The Apache
Software Foundation

IV. Informal Announcements: 9 items were published on the ASF
"Foundation" Blog. 5 Apache News Round-ups were issued, with a total
of 115 weekly summaries published to date. 49 items were Tweeted on
@TheASF. No new videos have been added to the ASF YouTube channel.
Sally has been tweeting for the Apache Incubator account for the past
few weeks.

V. Future Announcements: two announcements are in development.
Projects planning to graduate from the Apache Incubator as well as
PMCs wishing to announce major project milestones and "Did You Know?"
success stories are welcome to contact Sally at <press@apache.org> for
more information. Kindly provide at least 2-weeks' notice for proper
planning and execution.

VI. Media Relations: we responded to 8 media queries. The ASF received
1,997 press clips vs. last month's clip count of 675. Media coverage
of Apache projects yielded 4,882 press hits vs. last month's 2,871.

VII. Analyst Relations: we responded to 3 analyst queries and
completed fact-checking a Forrester report. Apache was mentioned in 18
reports by Gartner, 11 reports by Forrester, 12 reports by 451
Research, and 24 reports by IDC.

VIII. ApacheCon liaison: Sally is working with Sharan Foga and Melissa
Warnkin on preparations for the ASF booth at ApacheCon Europe, and has
just announced media/analyst training for ASF Committers, PMCs, and
Incubating projects during the event. Fintan Ryan of RedMonk will be
conducting the media training briefings.

IX. (Non-ASF) Industry Events and Outreach liaison: No
conference-related activities at this time.

X. Newswire accounts: we have 31 pre-paid press releases remaining
with NASDAQ GlobeNewswire through December 2017.

# # #

21 Sep 2016

I. Budget: we remain within budget, with no outstanding invoices due
at this time.

II. Fundraising/Branding/Marketing/ComDev liaison: Sally Khudairi is
working on the ASF Quarterly Report (Q1 FY2017), which will be issued
at the end of September. She has been working with Hadrian Zbarcea
regarding several Fundraising items, and has coordinated the
onboarding of 27 PMCs to new analytics services by Snoot (will likely
open the service to all PMCs before the end of September). She
continues to counsel several vendors involved with various Apache
projects with publicity, outreach, and branding requirements, however,
a small handful of organizations appear to be repeat offenders,
presumably acting under the guise/mode of "ask forgiveness than
permission", yet are actually doing neither.

III. Press Releases: the following formal announcement was issued via
the newswire service, ASF Foundation Blog, and announce@apache.org
during this timeframe:

- 22 August 2016 --Announcing Apache® CloudStack™ v4.9


IV. Informal Announcements: 5 items were published on the ASF
"Foundation" Blog. 4 Apache News Round-ups were issued, with a total
of 110 weekly summaries published to date. 33 items were Tweeted on
@TheASF. No new videos have been added to the ASF YouTube channel.

V. Future Announcements: two announcements are in development.
Projects planning to graduate from the Apache Incubator as well as
PMCs wishing to announce major project milestones and "Did You Know?"
success stories are welcome to contact Sally at <press@apache.org> for
more information. Kindly provide at least 2-weeks' notice for proper
planning and execution.

VI. Media Relations: in spite of much of the world being on holiday
over the past month, we have been rather busy with media-related
activities. We responded to 9 media queries. The ASF received 675
press clips vs. last month's clip count of 911. Media coverage of
Apache projects yielded 2,871 press hits vs. last month's 4,337.

VII. Analyst Relations: we responded to 2 analyst queries and are in
the process of fact-checking a Forrester report on Cloud standards.
Apache was mentioned in 27 reports by Gartner, 8 reports by Forrester,
17 reports by 451 Research, and 8 reports by IDC.

VIII. ApacheCon liaison: Sally is working with Sharan Foga and Melissa
Warnkin on preparations for the ASF booth at ApacheCon Europe. Once
again, Sally will be holding media/analyst training at ApacheCon
Europe --the first time in 7 years. Analyst Fintan Ryan of RedMonk
will be conducting the media training briefings.

IX. (Non-ASF) Industry Events and Outreach liaison: Sally declined a
European conference partnership opportunity (forwarded via Rich
Bowen), due to the required $100K participation fee. No other
conference-related activities at this time.

X. Newswire accounts: we have 34 pre-paid press releases remaining
with NASDAQ GlobeNewswire through December 2017.

# # #

17 Aug 2016

I. Budget: we remain within budget, with no outstanding invoices due
at this time.

II. Fundraising/Branding/Marketing/ComDev liaison: Sally Khudairi has
secured Sharan Foga to officially assist with the ASF booth at select
events, particularly those in Europe. Sally continues to counsel an
increasing number of vendors involved with various Apache projects
(both incubating and TLPs) with outreach and branding requirements.

III. Press Releases: the following formal announcements were issued
via the newswire service, ASF Foundation Blog, and announce@apache.org
during this timeframe:

- 27 July 2016 --The Apache Software Foundation Announces Apache®
Mesos™ v1.0
- 27 July 2016 --The Apache Software Foundation Announces Apache®
Twill™ as a Top-Level Project
- 26 July 2016 --The Apache Software Foundation Announces Apache®
Kudu™ as a Top-Level Project

IV. Informal Announcements: 7 items were published on the ASF
"Foundation" Blog. 5 Apache News Round-ups were issued, with a total
of 106 weekly summaries published to date. 17 items were Tweeted on
@TheASF. No new videos have been added to the ASF YouTube channel.

V. Future Announcements: one announcement is in development. Projects
planning to graduate from the Apache Incubator as well as PMCs wishing
to announce major project milestones and "Did You Know?" success
stories are welcome to contact Sally at <press@apache.org> for more
information. Kindly provide at least 2-weeks' notice for proper
planning and execution.

VI. Media Relations: we responded to 11 media queries. Over the past
month, the ASF received 911 press clips vs. last month's clip count of
1,318. Our new reporting on media coverage of Apache projects yielded
4,337 press hits vs. last month's 4,813.

VII. Analyst Relations: we responded to 2 analyst queries. Apache was
mentioned in 48 reports by Gartner, 4 reports by Forrester, 18 reports
by 451 Research, and 6 reports by IDC.

VIII. ApacheCon liaison: through Sharan's ComDev contacts, Sally has
been acting as introductory liaison to ApacheCon + Apache: Big Data
producers, the Linux Foundation, for possible community partnerships.
Sally has also connected Sharan with Melissa Warnkin on preparations
for the ASF booth at ApacheCon Europe.

IX. (Non-ASF) Industry Events and Outreach liaison: Sally is following
up on a possible partnership for a conference in Europe, via Rich
Bowen.

X. Newswire accounts: we have 35 pre-paid press releases remaining
with NASDAQ GlobeNewswire through December 2017.

# # #

20 Jul 2016

I. Budget: we remain within budget, with no outstanding invoices due
at this time.

II. Fundraising/Branding/Marketing/ComDev liaison: Sally Khudairi has
been working with Sharan Foga on some ComDev/outreach opportunities as
well as officially bringing her on board to assist with the ASF booth
at select events, particularly those in Europe. Sally continues to
counsel several vendors involved with various Apache projects (both
incubating and TLPs) with outreach and branding requirements.

III. Press Releases: the following formal announcements were issued
via the newswire service, ASF Foundation Blog, and announce@apache.org
during this timeframe:

- 29 June 2016 --The Apache Software Foundation Announces Apache®
Bahir™ as a Top-Level Project
- 29 June 2016 --The Apache Software Foundation Announces Apache®
OODT™ v1.0
- 22 June 2016 --The Apache Software Foundation Announces Apache®
Libcloud™ v1.0

IV. Informal Announcements: 7 items were published on the ASF
"Foundation" Blog. 5 Apache News Round-ups were issued, with a total
of 101 weekly summaries published to date. 25 items were Tweeted on
@TheASF. No new videos have been added to the ASF YouTube channel.

V. Future Announcements: two announcements are in development.
Projects planning to graduate from the Apache Incubator as well as
PMCs wishing to announce major project milestones and "Did You Know?"
success stories are welcome to contact Sally at <press@apache.org> for
more information. Kindly provide at least 2-weeks' notice for proper
planning and execution.

VI. Media Relations: we responded to 7 media queries. Over the past
month, the ASF received 1,318 press clips vs. last month's clip count
of 1,923. Sally worked with our clipping service to establish new
reporting on media coverage of Apache projects, which yielded 4,813
press hits.

VII. Analyst Relations: we responded to 2 analyst queries. Apache was
mentioned in 32 reports by Gartner, 7 reports by Forrester, 19 reports
by 451 Research, and 15 reports by IDC.

VIII. ApacheCon liaison: things have been quiet over the past month.
Sally will re-start work with Melissa Warnkin on items needed for
ApacheCon Europe.

IX. (Non-ASF) Industry Events and Outreach liaison: no formal
activities are taking place at this time.

X. Newswire accounts: we have 38 pre-paid press releases remaining
with NASDAQ GlobeNewswire through December 2017.

# # #

15 Jun 2016

I. Budget: we remain within budget, with no outstanding invoices due
at this time.

II. Fundraising/Branding/Marketing/ComDev liaison: Sally Khudairi
issued the second ASF Annual Report; thanks to Brett Porter, Ross
Gardler, Rich Bowen, Chris Mattmann, Tom Pappas, Hadrian Zbarcea, David Nalley, Shane Curcuru, Jim Jagielski, and Daniel Gruno for their contributions.
Whilst post-ApacheCon liaison has quieted down somewhat, Sally
continues to counsel a handful of vendors involved with various Apache
projects.

III. Press Releases: the following formal announcement was issued via
the newswire service, ASF Foundation Blog, and announce@apache.org
during this timeframe:

- 6 June 2016 --The Apache® Software Foundation Announces Annual
Report for 2015-2016 Fiscal Year
- 25 May 2016 --The Apache Software Foundation Announces Apache®
Zeppelin™ as a Top-Level Project
- The Apache Software Foundation Announces Apache® TinkerPop™ as a
Top-Level Project


IV. Informal Announcements: 8 items were published on the ASF
"Foundation" Blog. 6 Apache News Round-ups were issued, with a total
of 96 weekly summaries published to date. 39 items were Tweeted on
@TheASF. No new videos have been added to the ASF YouTube channel.

V. Future Announcements: two announcements are in development.
Projects planning to graduate from the Apache Incubator as well as
PMCs wishing to announce major project milestones and "Did You Know?"
success stories are welcome to contact Sally at <press@apache.org> for
more information. Kindly provide at least 2-weeks' notice for proper
planning and execution.

VI. Media Relations: we responded to 11 media queries. Over the past
month, the ASF received 1,923 press clips vs. last month's clip count
of 1,074.

VII. Analyst Relations: we responded to 3 analyst queries. Apache was
mentioned in 46 reports by Gartner (including 14 “Cool Vendor”
reports), 14 reports by Forrester, 22 reports by 451 Research, and 7
reports by IDC.

VIII. ApacheCon liaison: Sally will resume work with Melissa Warnkin
next month regarding promotional items needed for ApacheCon Europe.

IX. (Non-ASF) Industry Events and Outreach liaison: no formal
activities are taking place at this time.

X. Newswire accounts: we have 41 pre-paid press releases remaining
with NASDAQ GlobeNewswire through December 2017.

# # #

18 May 2016

I. Budget: we begin the new fiscal year with no outstanding invoices
due.

II. Fundraising/Branding/Marketing/ComDev liaison: Sally Khudairi is
working on the second ASF Annual Report, which will be issued the end
of May. She has been working with 9 organizations over the past month
regarding proper attribution and process on formal press releases
(from new sponsorship announcements to celebratory project
milestones). Sally led two media/analyst training sessions at
ApacheCon, which were very well received by the participants, and will
be increasing her work with Incubating projects in particular to get
up to speed on Project communications best practices.

III. Press Releases: the following formal announcement was issued via
the newswire service, ASF Foundation Blog, and announce@apache.org
during this timeframe:

- 25 April 2016 --The Apache Software Foundation Announces Apache®
Apex™ as a Top-Level Project


IV. Informal Announcements: 6 items were published on the ASF
"Foundation" Blog. 5 Apache News Round-ups were issued, with a total
of 90 weekly summaries published to date. 34 items were Tweeted on
@TheASF. No new videos have been added to the ASF YouTube channel,
however, Rich Bowen has been granted publishing credentials to
showcase presentations from the Apache: Big Data and ApacheCon events.

V. Future Announcements: three announcements are in development.
Projects planning to graduate from the Apache Incubator as well as
PMCs wishing to announce major project milestones and "Did You Know?"
success stories are welcome to contact Sally at <press@apache.org> for
more information. Kindly provide at least 2-weeks' notice for proper
planning and execution.

VI. Media Relations: the number of vendors that Sally is counseling
regarding their involvement with various Apache projects continues to
steadily grow. Over the past month, the ASF received 1,923 press clips
vs. last month's clip count of 662.

VII. Analyst Relations: Special thanks to Stephen O'Grady of RedMonk
who served as our analyst during the trainings, and provided excellent
insight/advice to the Apache community in his ApacheCon keynote.
Apache was mentioned in 24 reports by Gartner, 15 reports by
Forrester, 12 reports by 451 Research, and 13 reports by IDC. Sally is
exploring ways we can deeper our relationships with additional analyst
firms, particularly those who are on our dedicated media/analyst
outreach list but aren't contacting us directly when researching
specific solutions/sectors/technologies.

VIII. ApacheCon liaison: Sally will resume work with Melissa Warnkin
next month regarding promotional items needed for Seville.

IX. (Non-ASF) Industry Events and Outreach liaison: no formal
activities are taking place at this time.

X. Newswire accounts: we have 44 pre-paid press releases remaining
with NASDAQ GlobeNewswire through December 2017.

# # #

20 Apr 2016

I. Budget: as we close out the fiscal year, we remain within budget,
with no outstanding invoices due at this time. The FY2017 Marketing &
Publicity budget was submitted to President Ross Gardler, who has
authorized the contract renewal with HALO Worldwide for ASF's
communication services.

II. Fundraising/Branding/Marketing/ComDev liaison: Sally Khudairi is
beginning to plan the second ASF Annual Report, which will be issued
the last week of May. The tasklist for the ongoing rollout of the new
ASF logo continues to grow; the aim is to complete as much as possible
in time for the upcoming ApacheCon. Sally is also working on
fulfillment of a corporate order for various Apache project stickers,
which will be paid for by the requesting organization.

III. Press Releases: the following formal announcement was issued via
the newswire service, ASF Foundation Blog, and announce@apache.org
during this timeframe:

- 21 March 2016 --The Apache® Software Foundation announces Apache
PDFBox™ v2.0

IV. Informal Announcements: 9 items were published on the ASF
"Foundation" Blog, including a post co-authored by Sally and ASF
Chairman Brett Porter in celebration of the ASF's 17th Anniversary. 22
items were Tweeted on @TheASF. 5 Apache News Round-ups were issued,
with a total of 85 weekly summaries published to date. No new videos
have been added to the ASF YouTube channel; we will see if the will be
the opportunity to showcase anything from next month's Apache: Big
Data and ApacheCon events.

V. Future Announcements: one announcement is actively in development,
with two on hold as their respective PMCs are preparing for new
version releases. Projects planning to graduate from the Apache
Incubator as well as PMCs wishing to announce major project milestones
and "Did You Know?" success stories are welcome to contact Sally at
<press@apache.org> for more information. Kindly provide at least
2-weeks' notice for proper planning and execution.

VI. Media Relations: Sally continues to counsel several vendors
regarding their involvement with various Apache projects. She has
invited ASF Members, Apache Committers, and PMCs to attend the
media/analyst trainings that will be offered free-of-charge during
ApacheCon. Stephen O'Grady of RedMonk will serve as our analyst during
the trainings. As of this writing, the sessions are close to reaching
capacity. Over the past month, the ASF received 662 press clips vs.
last month's clip count of 1,095.

VII. Analyst Relations: Apache was mentioned in 20 reports by Gartner,
13 reports by Forrester, 11 reports by 451 Research, and 17 reports by
IDC.

VIII. ApacheCon liaison: Sally continues to help promote ApacheCon and
Apache: Big Data in partnership with the Linux Foundation, and is
working with Melissa Warnkin regarding orders for promotional items.

IX. (Non-ASF) Industry Events and Outreach liaison: aside from
advising projects and organizations on providing the proper ASF
attribution, no formal activities are taking place at this time.

X. Newswire accounts: we have 45 pre-paid press releases remaining
with NASDAQ GlobeNewswire through December 2017.

# # #

16 Mar 2016

I. Budget: we remain within budget, with no outstanding invoices due
at this time.

II. Fundraising/Branding/Marketing/ComDev liaison: Sally Khudairi
published the ASF Third Quarter report (November 2015-January 2016) on
25 February. She continues to collect a list of outstanding items
needed for the ongoing rollout of the new ASF logo, and will endeavor
to complete as much as possible in time for the upcoming ApacheCon.

III. Press Releases: the following formal announcements were issued
via the newswire service, ASF Foundation Blog, and announce@apache.org
during this timeframe:

- 8 March 2016 --The Apache Software Foundation announces @ApacheFlink
v1.0
- 25 February 2016 --The Apache Software Foundation Operations
Summary: November 2015 - January 2016
- 17 February 2016 --The Apache Software Foundation Announces Apache
Arrow as a Top-Level Project


IV. Informal Announcements: 7 items were published on the ASF
"Foundation" Blog, and 29 items were tweeted on @TheASF. 6 Apache News
Round-ups were issued, with a total of 80 weekly summaries published
to date. No new videos have been added to the ASF YouTube channel.

V. Future Announcements: two announcements are currently in
development. Projects planning to graduate from the Apache Incubator
as well as PMCs wishing to announce major project milestones and "Did
You Know?" success stories are welcome to contact Sally at
<press@apache.org> for more information. Kindly provide at least
2-weeks' notice for proper planning and execution.

VI. Media Relations: Sally has been working with several vendors
regarding their involvement with various Apache projects in press
releases, presentations, and events. Sally is finalizing the details
for media/analyst trainings that will be offered during the week of
ApacheCon, and will be announcing these opportunities to the community
within the next week. She is also writing a post for OpenSource.com in
celebration of the ASF’s 17th Anniversary on 25 March. Since the last
report, the ASF received 1,095 press clips vs. last month's clip count
of 1,692.

VII. Analyst Relations: we will be working with RedMonk and 451
Research on analyst briefings during ApacheCon and Apache: Big Data.
Apache was mentioned in 20 reports by Gartner, 13 reports by
Forrester, 11 reports by 451 Research, and 17 reports by IDC.

VIII. ApacheCon liaison: Sally continues to help promote ApacheCon and
Apache: Big Data in partnership with the Linux Foundation.

IX. (Non-ASF) Industry Events and Outreach liaison: no formal
activities are taking place at this time.

X. Newswire accounts: we have 48 pre-paid press releases remaining
with NASDAQ GlobeNewswire through December 2017.

# # #

17 Feb 2016

I. Budget: we remain within budget, with no outstanding invoices due
at this time thanks to the expeditious payment processing from the
Virtual team.

II. Fundraising/Branding/Marketing/ComDev liaison: Sally Khudairi is
preparing the upcoming ASF Third Quarter report (November 2015-January
2016) which will be published at the end of the month. She
successfully launched the new ASF identity with thanks to LucidWorks
and HotWax Systems for donating creative services, and will continue
to work together on supporting the ongoing rollout. The new identity
was received with great enthusiasm by the community and debuted at
FOSDEM, where the promotional giveaways (pins, pens, "Powered By"
stickers, caps, cups, and t-shirts) created by Daniel Gruno we a
tremendous hit. As the inventory cleared out before the event was
over, we are considering creating a similar package for the upcoming
ApacheCon.

III. Press Releases: the following formal announcement was issued via
the newswire service, ASF Foundation Blog, and announce@apache.org
during this timeframe:

- 27 January 2016 -- The Apache® Software Foundation Announces Strong
Momentum; Enters 2016 More Influential, Innovative, Efficient, and
with a New Look

IV. Informal Announcements: 5 items were published on the ASF
"Foundation" Blog, and 20 items were tweeted on @TheASF. 4 Apache News
Round-ups were issued, with a total of 74 weekly summaries published
to date. No new videos have been added to the ASF YouTube channel.

V. Future Announcements: three announcements are currently in
development. Projects planning to graduate from the Apache Incubator
as well as PMCs wishing to announce major project milestones and "Did
You Know?" success stories are welcome to contact Sally at
<press@apache.org> for more information. Kindly provide at least
2-weeks' notice for proper planning and execution.

VI. Media Relations: we've had an uptick in media requests over the
past three weeks, particularly for briefings where members of the
Apache community are serving as industry experts across an array of
topics. The trend of our growing media coverage in Asia continues. The
ASF received 1,692 press clips over this time period, vs. last month's
clip count of 960.

Due to our increased media presence, Sally has decided to reinstate
the media/analyst trainings offered during ApacheCon, and will be
holding two different beginner level sessions (one for podlings in the
Incubator, the other for established TLPs or sub-projects), as well as
an advanced session. She is finalizing details with the Linux
Foundation team and will be announcing details on these opportunities
to the community shortly.

VI-a. Public Relations: Sally has been exploring options for an
ASF-dedicated phone line, and to create a more detailed/visible "help"
page on apache.org, but hasn't progressed on this over the past month.

VII. Analyst Relations: although we have had no formal briefings
during this timeframe, we continue to serve as an ongoing resource for
a small handful of analysts. Apache was mentioned in 20 reports by
Gartner, 5 reports by Forrester, 25 reports by 451 Research, and 13
reports by IDC.

VIII. ApacheCon liaison: Sally has been working with the Linux
Foundation team on updating the ApacheCon logo and signage, and has
been helping promote the CFP and Travel Assistance deadlines.

IX. (Non-ASF) Industry Events and Outreach liaison: no formal
activities are taking place at this time.

X. Newswire accounts: we have 51 pre-paid press releases with NASDAQ
GlobeNewswire through the end of 2017. Although we haven't received
formal notice, it appears that we no longer receive gratis news
release distribution in the UK by Pressat (no new ASF announcements
have been posted on their site as of September 2015).

# # #

20 Jan 2016

I. Budget: we remain within budget. Sally Khudairi has negotiated an
extension and renewal to our press release distribution service
through 2017, and has also purchased a contact database subscription
as part of our clipping service. We haven't had a contact database
subscription in several years as our need was limited, but Sally
decided that we need ongoing current contacts/access to key
journalists/industry influencers, as there have been several shifts
with reporters/beats over the past few months alone which caused our
outreach emails to bounce for a while.

II. Fundraising/Branding/Marketing/ComDev liaison: Sally has reminded
those involved with the content of the ASF quarterly progress reports
that we will begin to compile updates for the upcoming Third Quarter
report (November 2015-January 2016) shortly. Sally continues to work
with Fran Lukesh of LucidWorks and Lisa Dae of HotWax Systems on the
new ASF identity system. We are working hard to wrap up the core
elements in time for FOSDEM, where we are hoping to publicly debut the
new logo.

III. Press Releases: no formal announcements were issued via the
newswire service, ASF Foundation Blog, or announce@apache.org during
this timeframe:

IV. Informal Announcements: 6 items were published on the ASF
"Foundation" Blog, and 17 items were tweeted on @TheASF. 5 Apache News
Round-ups were issued, with a total of 70 weekly summaries published
to date. No new videos have been added to the ASF YouTube channel.

V. Future Announcements: two announcements remain in development.
Projects planning to graduate from the Apache Incubator as well as
PMCs wishing to announce major project milestones and/or "Did You
Know?" success stories are welcome to contact Sally at
<press@apache.org> for more information. Kindly provide at least
2-weeks' notice for proper planning and execution.

VI. Media Relations: whilst the number of actual media requests were
somewhat average (9 this month), the volume produced as a result was
quite high, stemming from the types of outlets seeking to engage with
the Apache community, as well as the range of topics covered. In
addition, we have had nearly continuous requests for
stories/interviews after every announcement and/or blog post published
to our dedicated media/analyst list. In addition, we've noticed a
recent uptick in our international media coverage due to an Asian
outlet covering nearly every technical item posted on the
announce@apache.org list. The ASF received 960 press clips over this
time period, vs. last month's clip count of 840.

In addition, due to our increased media presence and activities, Sally
is considering reinstating the media/analyst trainings offered during
ApacheCon, with the possibility of holding two different beginner
level sessions (one for podlings in the Incubator, the other for
established TLPs or sub-projects), as well as an intermediate or
advanced session as well. She will be following up with the Linux
Foundation team to see what options might be considered.

VI-a. Public Relations: in response to the number of non-media-related
phone calls received regarding non-media-but-Apache-product-related
queries Sally has been exploring options for an ASF-dedicated phone
line, as well as a more detailed/visible "help" page on apache.org. No
further progress has been made on this over the past month.

VII. Analyst Relations: we received an analyst fact-checking query
over the holidays, and were able to successfully respond within their
deadline. Apache was mentioned in 15 reports by Gartner (including 4
Magic Quadrant reports), 4 reports by Forrester, 5 reports by 451
Research, and 10 reports by IDC.

VIII. ApacheCon liaison: no formal activities are planned at this
time, other than helping promote the CFP and Travel Assistance
deadlines.

IX. (Non-ASF) Industry Events and Outreach liaison: no formal
activities are taking place at this time.

X. Newswire accounts: we now have 52 pre-paid press releases with
NASDAQ GlobeNewswire through the end of 2017, due to the just-signed
service extension to the current contract. We also continue to receive
gratis news release distribution in the UK by Pressat.

# # #

16 Dec 2015

I. Budget: we remain within budget; Sally Khudairi is negotiating an
extension and renewal to our press release distribution service, as we
have a small handful of pre-paid releases remaining.

II. Fundraising/Branding/Marketing/ComDev liaison: Sally is working
with a new Platinum Sponsor regarding promotion, and has also been
coaching the communications/marketing teams of several organizations
involved with existing Apache projects as well as podlings in the
Incubator. Now that the Foundations Operations Summary for FY2016/Q2
is out, she is beginning organize the Third Quarter report (November
2015-January 2016). Sally continues to work with Fran Lukesh of
LucidWorks and Lisa Dae of HotWax Systems on the new ASF logo, and has
forwarded the two options for the final logo to the ASF Membership for
their vote. The final logo and comprehensive visual system are
targeted for completion at the beginning of the New Year.

III. Press Releases: the following announcements were issued via the
newswire service, ASF Foundation Blog, and announce@apache.org during
this timeframe:

- 8 December 2015 --The Apache Software Foundation Announces Apache™
Kylin™ as a Top-Level Project
- 1 December 2015 --The Apache Software Foundation announces Apache™
CloudStack™ v4.6
- 27 November 2015 --The Apache Software Foundation Operations
Summary: August-October 2015
- 23 November 2015 --The Apache Software Foundation Announces Apache™
Brooklyn™ as a Top-Level Project

IV. Informal Announcements: 3 items were published on the ASF
"Foundation" Blog, and 19 items were tweeted on @TheASF. 5 Apache News
Round-ups were issued, with a total of 65 weekly summaries published
to date. No new videos have been updated on the ASF YouTube channel.

V. Future Announcements: two announcements are currently in
development. Projects planning to graduate from the Apache Incubator
as well as PMCs wishing to announce major project milestones and/or
"Did You Know?" success stories are welcome to contact Sally at
<press@apache.org> for more information. Kindly provide at least
2-weeks' notice for proper planning and execution.

VI. Media Relations: we responded to 7 media requests. The ASF
received 840 press clips over this time period, vs. last month's clip
count of 1,335.

VI-a. Public Relations: Sally continues to receive a number of
non-media-related phone calls with customer (usually end-user) issues
with certain Apache projects/products, the majority related to of the
presence of Apache-powered products on mobile devices/apps, with a
high number of calls received at non-business hours. Sally continues
to explore options for a dedicated phone line for ASF-specific queries
that will allow for more efficient screening; a dedicated "help" page
on apache.org that addresses such queries is also being considered.

VII. Analyst Relations: no analyst queries were received at this time.
Apache was mentioned in 23 reports by Gartner, 8 reports by Forrester,
18 reports by 451 Research, and 10 reports by IDC.

VIII. ApacheCon liaison: no formal activities are planned at this
time. Sally is working with the Apache Travel Assistance Committee on
the application process and getting the word out with educational
institutions.

IX. (Non-ASF) Industry Events and Outreach liaison: Sally has placed
an ASF Member at a 10-division corporate event in Germany. No other
formal activities are taking place at this time.

X. Newswire accounts: we have 2 pre-paid press releases with NASDAQ
GlobeNewswire through the end of 2016, and are working on a service
extension to the current contract. We also continue to receive gratis
news release distribution in the UK by Pressat.

# # #

18 Nov 2015

I. Budget: we remain within budget; Sally Khudairi is reviewing a
vendor invoice received at the end of October, and will be following
up with the Virtual team as appropriate.

II. Fundraising/Branding/Marketing/ComDev liaison: Sally is working
with Fundraising regarding a new Platinum Sponsor, and is beginning
work on the Foundation Operations Summary for the Second Quarter of
Fiscal Year 2016 (August-October 2015).. She continues to work with
Fran Lukesh of LucidWorks and Lisa Dae of HotWax Systems on the new
ASF logo and comprehensive visual system; the targeted completion date
is before the end of the calendar year.

III. Press Releases: the following announcements were issued via the
newswire service, ASF Foundation Blog, and announce@apache.org during
this timeframe:

- 10 November 2015 --The Apache Software Foundation announces Apache™
Cassandra™ v3.0
- 27 October 2015 --The Apache Software Foundation announces Apache™
Tajo™ v0.11.0

IV. Informal Announcements: 3 items were published on the ASF
"Foundation" Blog, and 25 items were tweeted on @TheASF. No new videos
have been updated on the ASF YouTube channel, however the organizers
of the Apache Roadshow Asia in October have posted the presentations
from that event online under a separate account/channel. 6 Apache News
Round-ups were issued, with a total of 60 weekly summaries published
to date.

V. Future Announcements: three announcements are in development, and
are anticipated to be disseminated within the next two weeks. Projects
planning to graduate from the Apache Incubator as well as PMCs wishing
to announce major project milestones and/or "Did You Know?" success
stories are welcome to contact Sally at <press@apache.org> for more
information. Kindly provide at least 2-weeks' notice for proper
planning and execution.

VI. Media Relations: we responded to 8 media requests, and are
updating our media/analyst contact database accordingly. We have
experienced a small handful of incoming urgent media queries to which
we had responded immediately to, but subsequent communications had
gone dead with the journalist. The ASF received 1,335 press clips over
this time period, vs. last month's clip count of 1,411.

VI-a. Public Relations: as has been the case since the incorporation
of the Foundation, Sally receives occasional phone calls regarding
"private citizen" issues/questions regarding certain Apache
projects/products. Whilst the number of queries have grown by an
average of 3 calls per month since Apache OpenOffice coming on board,
the number has spiked considerably over the past 6 months with
complaints of the presence of Apache products on mobile devices.
Whilst these interactions have been mostly harmless interruptions, the
level of urgent and angry calls over the past few weeks have become
both disruptive and upsetting: frustration is one thing, abuse is
another. Sally will explore options for a dedicated phone line for
ASF-specific queries that will allow for more efficient screening.

VII. Analyst Relations: we responded to 2 analyst queries, and had an
internal review with Forrester on an upcoming Cloud report. Apache was
mentioned in 29 reports by Gartner, 9 reports by Forrester, 23 reports
by 451 Research, and 10 reports by IDC.

VIII. ApacheCon liaison: no activities are planned at this time. Sally
worked with the organizers of the Apache Roadshow 2015 - China to
publish the event's summary on the Foundation blog.

IX. (Non-ASF) Industry Events and Outreach liaison: Sally is working
to place a spokesperson (ASF Member) at a corporate event in Germany,
and is liaising on several smaller events.

X. Newswire accounts: we have 6 pre-paid press releases with NASDAQ
GlobeNewswire through the end of 2016, and will likely be paying for a
service extension to the current contract. We also continue to receive
gratis news release distribution in the UK by Pressat.

# # #

21 Oct 2015

I. Budget: we remain within budget with no vendor payments due at this
time.

II. Fundraising/Branding/Marketing/ComDev liaison: Sally Khudairi
forwarded the proposed revised ASF logo, which was strongly welcomed
by the majority of Members who provided feedback. Work continues with
the designers (donated by HotWax Systems and LucidWorks) on
fine-tuning the logo and comprehensive visual system, with completion
anticipated before the end of the calendar year.

III. Press Releases: no announcements were issued via the newswire
service, ASF Foundation Blog, or announce@apache.org during this
timeframe.

IV. Informal Announcements: 4 items were published on the ASF
"Foundation" Blog, and 26 items were tweeted on @TheASF. No new videos
have been updated on the ASF YouTube channel. 4 Apache News Round-ups
were issued, with a total of 54 weekly summaries published to date.

V. Future Announcements: no announcements are in development. Projects
planning to graduate from the Apache Incubator as well as PMCs wishing
to announce major project milestones and/or "Did You Know?" success
stories are welcome to contact Sally at <press@apache.org> for more
information. Kindly provide at least 2-weeks' notice for proper
planning and execution.

VI. Media Relations: we responded to 16 media requests, including
several briefings at Apache: Big Data and ApacheCon Europe. The ASF
received 1,411 press clips over this time period, vs. last month's
clip count of 844.

VII. Analyst Relations: we responded to 7 analyst queries, including
briefings at ApacheCon Europe. Apache was mentioned in 38 reports by
Gartner, 7 reports by Forrester, 33 reports by 451 Research, and 12
reports by IDC.

VIII. ApacheCon liaison: the events in Europe are complete, both
Apache:Big Data and ApacheCon:Core enjoyed solid media and analyst
participation. Special thanks to Rich Bowen and Shane Curcuru for
their participation during the events, as well as to Ross Gardler for
taking pre-event interviews.

IX. (Non-ASF) Industry Events and Outreach liaison: no formal
activities at this time.

X. Newswire accounts: we have 8 pre-paid press releases with NASDAQ
GlobeNewswire through the end of 2016, and continue to receive gratis
news release distribution in the UK by Pressat.

# # #

16 Sep 2015

I. Budget: we remain within budget with no vendor payments due at this
time.

II. Fundraising/Branding/Marketing/ComDev liaison: the ASF Operations
Summary for Q1 of the current Fiscal Year (May-July 2015) was
published on 28 August. Sally Khudairi continues to work with the
designers jointly donated by HotWax Systems and LucidWorks on revising
the ASF logo, and will be reviewing proposals for new visual systems
on 14 September.

III. Press Releases: the following announcements were issued via the
newswire service, ASF Foundation Blog, or announce@apache.org during
this timeframe:

- 26 August 2015 --The Apache Software Foundation Announces Apache™
Lens™ as a Top-Level Project
- 25 August 2015 --The Apache Software Foundation Announces Apache™
Ignite™ as a Top-Level Project


IV. Informal Announcements: 6 items were published on the ASF
"Foundation" Blog, and 24 items were tweeted on @TheASF. No new videos
have been updated on the ASF YouTube channel. 4 Apache News Round-ups
were issued, with a total of 50 weekly summaries published to date.

V. Future Announcements: no announcements are in development. Projects
planning to graduate from the Apache Incubator as well as PMCs wishing
to announce major project milestones and/or "Did You Know?" success
stories are welcome to contact Sally at <press@apache.org> for more
information. Kindly provide at least 2-weeks' notice for proper
planning and execution.

VI. Media Relations: we responded to 11 media requests. The ASF
received 844 press clips over this time period, vs. last month's clip
count of 819.

VII. Analyst Relations: we responded to 4 analyst queries. Apache was
mentioned in 17 reports by Gartner, 8 reports by Forrester, 9 reports
by 451 Research, and 6 reports by IDC.

VIII. ApacheCon liaison: Sally has worked with Melissa Warnkin on the
promotional giveaways, and with Jan Iversen on signage.

IX. (Non-ASF) Industry Events and Outreach liaison: no formal
activities at this time.

X. Newswire accounts: we have 8 pre-paid press releases with NASDAQ
GlobeNewswire through the end of 2016, and continue to receive gratis
news release distribution in the UK by Pressat.

# # #

19 Aug 2015

I. Budget: we remain within budget with no vendor payments due at this
time.

II. Fundraising/Branding/Marketing/ComDev liaison: Sally Khudairi is
working with ASF President, Secretary, Operations, Fundraising,
Community Development, Infrastructure, and Brand Management teams to
prepare the ASF Operations Summary for Q1 of the current Fiscal Year
(May-July 2015).

III. Press Releases: the following announcements were issued via the
newswire service, ASF Foundation Blog, or announce@apache.org during
this timeframe:

- 5 August 2015 --Apache™ Logging Services™ Project Announces Log4j™ 1
End-Of-Life; Recommends Upgrade to Log4j 2
- 4 August 2015 --The Apache Software Foundation announces Apache™
Zest™ v2.1
- 20 July 2015 --The Apache Software Foundation Announces Apache™
NiFi™ as a Top-Level Project


IV. Informal Announcements: 5 items were published on the ASF
"Foundation" Blog, and 21 items were tweeted on @TheASF. No new videos
have been updated on the ASF YouTube channel. 4 Apache News Round-ups
were issued, with a total of 46 weekly summaries published to date.

V. Future Announcements: we are working on an upcoming announcement
with two podlings preparing to graduate from the Incubator. Projects
planning to graduate from the Apache Incubator as well as PMCs wishing
to announce major project milestones and/or "Did You Know?" success
stories are welcome to contact Sally at <press@apache.org> for more
information. Kindly provide at least 2-weeks' notice for proper
planning and execution.

VI. Media Relations: we responded to 8 media requests. The ASF
received 819 press clips over this time period, vs. last month's clip
count of 973.

VII. Analyst Relations: we responded to 3 analyst queries. Apache was
mentioned in 12 reports by Gartner, 13 reports by Forrester, 15
reports by 451 Research, and 10 reports by IDC.

VIII. ApacheCon liaison: Sally helped promote the "Apache: Big Data"
and "ApacheCon: Core" Europe events in Europe, and has registered 1
journalist and 3 analysts to attend both events.

IX. (Non-ASF) Industry Events and Outreach liaison: no formal
activities at this time.

X. Newswire accounts: we have 10 pre-paid press releases with NASDAQ
GlobeNewswire through the end of 2016, and continue to receive gratis
news release distribution in the UK by Pressat.


# # #

15 Jul 2015

I. Budget: Sally Khudairi submitted an invoice to the ASF Accounting
team for 50% of the new NASDAQ GlobeNewswire service agreement for
press release distribution through 2017.

II. Fundraising/Branding/Marketing/ComDev liaison: as the new
apache.org stylesheets have been successfully launched during
ApacheCon/Austin this past April, Sally has begun to work on updating
the ASF logo and identity system. HotWax Systems and LucidWorkds have
donated creative teams to help with this effort –they are: Kenneth
Paskett (who led the apache.org stylesheet project) and Lisa Dae from
HotWax Systems, and Fran Lukesh from LucidWorks. The two creative
teams have agreed to collaborate on this effort (and are working with
Mike Bates of HotWax Systems as well), with the aim of delivering 2-3
distinct visual systems for review before the end of the Summer. In
addition, Sally is also preparing the ASF Operations Summary for Q1 of
the 2015 Fiscal Year (May-July).

III. Press Releases: no formal announcements were issued via the
newswire service, ASF Foundation Blog, or announce@apache.org during
this timeframe.

IV. Informal Announcements: 7 items were published on the ASF
"Foundation" Blog, and 39 items were tweeted on @TheASF. No new videos
have been updated on the ASF YouTube channel. 6 Apache News Round-ups
were issued, with a total of 42 weekly summaries published to date.

V. Future Announcements: we are working on an upcoming announcement
with a podling preparing to graduate from the Incubator. Projects
preparing to graduate from the Apache Incubator as well as PMCs
wishing to announce major project milestones and "Did You Know?"
success stories are welcome to contact Sally at <press@apache.org> for
more information. Kindly provide at least 2-weeks' notice for proper
planning and execution.

VI. Media Relations: we responded to 5 media requests, and are working
with the SD Times on a feature on NoSQL solutions. The ASF received
973 press clips over this time period, vs. last month's clip count of
955.

VII. Analyst Relations: we responded to 2 analyst queries. Apache was
mentioned in 15 reports by Gartner, 12 reports by Forrester, 33
reports by 451 Research, and 6 reports by IDC.

VIII. ApacheCon liaison: Sally helped promote the deadlines for the
"Apache: Big Data" and "ApacheCon: Core" events in Europe, and has
also helped with Travel Assistance notifications and publicity.

IX. (Non-ASF) Industry Events and Outreach liaison: no activities at
this time, as Sally’s work with the Texas Linux Festival and OSCON are
complete. She is considering additional ways to help promote the many
Apache project-based events outside of the ApacheCon umbrella.

X. Newswire accounts: we have 13 pre-paid press releases with NASDAQ
GlobeNewswire through the end of 2016, and continue to receive gratis
news release distribution in the UK by Pressat.

# # #

17 Jun 2015

I. Budget: All vendor payments are up-to-date with no outstanding
items due at this time.

II. Fundraising/Branding/Marketing/ComDev liaison: Sally Khudairi
compiled the the ASF FY2014-2015 Annual Report which was published on
2 June, with thanks to Brett Porter, Ross Gardler, Chris Mattmann,
Rich Bowen, Jim Jagielski, Hadrian Zbarcea, David Nalley, and Shane
Curcuru, as well as Daniel Gruno and Tony Stevenson of the ASF
Infrastructure team, and Tom Pappas of Virtual. Sally worked with
Hadrian and David in recognizing PhoenixNAP on the ASF Sponsor
"Thanks" page for their donated products/services, and with PhoenixNAP
on their press release announcing their Sponsorship. Sally has also
assumed management of the @PlanetApache Twitter feed, which is now
following the accounts of Apache Committers and contributors, and
continues to solicit use cases and testimonials on behalf of Apache
CouchDB. The ASF video documentary produced by George Syrimis is in
the filming/interviewing process.

III. Press Releases: the following formal announcements were issued
via the newswire service, ASF Foundation Blog, and announce@apache.org
during this timeframe:

- 02 June 2015 --The Apache® Software Foundation Announces Annual
Report for 2014-2015 Fiscal Year
- 19 May 2015 --The Apache Software Foundation Announces Apache™
Drill™ 1.0

IV. Informal Announcements: 7 items were published on the ASF
"Foundation" Blog, and 33 items were tweeted on @TheASF. No new videos
have been updated on the ASF YouTube channel. 5 Apache News Round-ups
were issued, with a total of 36 weekly summaries published to date.

V. Future Announcements: We are waiting to hear back from two projects
that requested assistance with issuing a formal announcement. Projects
preparing to graduate from the Apache Incubator as well as PMCs
wishing to announce major project milestones and "Did You Know?"
success stories are welcome to contact Sally at <press@apache.org> for
more information. Kindly provide at least 2-weeks' notice for proper
planning and execution.

VI. Media Relations: we responded to 11 media requests, including two
weeks of background/fact-checking for the Wall Street Journal. The ASF
received 955 press clips over this time period, vs. last month's clip
count of 496.

VII. Analyst Relations: we responded to 2 analyst queries. Apache was
mentioned in 29 reports by Gartner, 8 reports by Forrester, 23 reports
by 451 Research, and 3 reports by IDC. Sally received a preview copy
of the Forrester report on Cloud platform standards that included
Apache CloudStack.

VIII. ApacheCon liaison: Sally finalized edits for The Linux
Foundation's announcements for the new "Apache: Big Data" and
"ApacheCon: Core" events in Europe, and has been helping promote their
respective CFPs.

IX. (Non-ASF) Industry Events and Outreach liaison: Sally continues to
work with Ross and Melissa Warnkin on the ASF's presence at future
events, and has secured a keynote speaking opportunity for Joan
Touzet, who will be presenting "Evolve or Perish! Improving OSS
Communities The Apache Way" at the Texas Linux Festival. In addition,
she is working with Rich and ComDev on promoting future MeetUps and
related regional events, and is preparing the ASF's presence at OSCON
with Melissa.

X. Newswire accounts: we have 13 pre-paid press releases with NASDAQ
GlobeNewswire through the end of 2016, and continue to receive gratis
news release distribution in the UK by Pressat.

20 May 2015

I. Budget: The contract with HALO Worldwide has been renewed for FY
2015-2016 with no change in the remuneration. Sally Khudairi submitted
HALO's engagement documents and invoice to Ross Gardler. All vendor
payments are up-to-date.

II. Fundraising/Branding/Marketing liaison: Sally has begun work on
the ASF FY2014 Annual Report which will be published the last week of
May. The refresh/redesign of the apache.org homepage launched during
ApacheCon, and HotWax Systems have been recognized on the ASF Sponsor
"Thanks" page for their donated services. Sally has also begun working
with Apache CouchDB to solicit use cases and testimonials, and
continues to assist with outreach for Apache CloudStack.

III. Press Releases: the following formal announcements were issued
via the newswire service, ASF Foundation Blog, and announce@apache.org
during this timeframe:

- 04 May 2015 --The Apache Software Foundation Announces Apache™
SpamAssassin™ v3.4.1

- 27 April 2015 --The Apache Software Foundation Announces Apache™
Parquet™ as a Top-Level Project

- 13 April 2015 --The Apache Software Foundation Welcomes Pivotal as a
Platinum-level Sponsor

IV. Informal Announcements: 8 items were published on the ASF
"Foundation" Blog, and 19 items were tweeted on @TheASF. 10 videos
from ApacheCon North America have been updated to the ASF YouTube
channel. Five Apache News Round-ups were issued, with a total of 31
weekly summaries published to date.

V. Future Announcements: there is one announcement in development that
is scheduled to be released the week of 18 May. Projects preparing to
graduate from the Apache Incubator as well as PMCs wishing to announce
major project milestones and "Did You Know?" success stories are
welcome to contact Sally at <press@apache.org> for more information.
Kindly provide at least 2-weeks' notice for proper planning and
execution.

VI. Media Relations: we responded to 7 media requests. The ASF
received 496 press clips over this time period, vs. last month's clip
count of 1,040. Press clips for Apache CloudStack will no longer be
monitored at the request of the PMC.

VII. Analyst Relations: we responded to 3 analyst queries. Apache was
mentioned in 2 reports by Gartner (they are holding two upcoming
Webinars on Apache Hadoop), 6 reports by Forrester (an additional
report will be released soon), 9 reports by 451 Research, and 6
reports by IDC. Sally received a preview copy of the Forrester report
on Cloud platform standards that included Apache CloudStack.

VIII. ApacheCon liaison: Sally discussed themes, messaging, and
outreach for future ApacheCons with the producers, and will be working
with them on formal announcements next month.

IX. (Non-ASF) Industry Events and Outreach liaison: no formal
activities over the past month. Sally is working with Ross and Melissa
Warnkin on a strategy for ASF's presence at future events. In
addition, the process (and budget) for producing Apache
Project-specific promotional materials has migrated from Marketing &
Publicity to Conferences/Local Events/Hackathons.

X. Newswire accounts: we have 15 pre-paid press releases with NASDAQ
GlobeNewswire through the end of 2016, and continue to receive gratis
news release distribution in the UK by Pressat.

# # #

22 Apr 2015

I. Budget: Sally Khudairi submitted a request to augment the 2015-2016
Marketing & Publicity budget by at least $5,000 to accommodate the
increasing number of requests for collateral/promotional items for
project-related events. All vendor payments are up-to-date.

II. Fundraising/Branding/Marketing liaison: Sally is working with
Hadrian and Melissa on providing recognition for ASF Sponsors that
require M&P visibility. She has begun work on the ASF FY2014 Annual
Report which will be published the last week of May. The
refresh/redesign of the apache.org homepage has been completed with
thanks to extensive work donated by HotWax Systems; we are
anticipating the new homepage to be launched the week of ApacheCon.

III. Press Releases: the following formal announcements were issued
via the newswire service, ASF Foundation Blog, and announce@apache.org
during this timeframe:

- 30 March 2015 --The Apache™ Software Foundation to celebrate 15
years of community-led innovation at ApacheCon
- 17 March 2015 -- The Apache Software Foundation Accepted as a Google
Summer of Code 2015 Mentoring Organization
- 11 March 2015 --Groovy Submitted to Become a Project at The Apache
Software Foundation

IV. Informal Announcements: 7 items were published on the ASF
"Foundation" Blog, and 26 items were tweeted on @TheASF. Four Apache
News Round-ups were issued, with a total of 26 weekly summaries
published thus far.

V. Future Announcements: there is one announcement in development that
will be released during ApacheCon. Projects preparing to graduate from
the Apache Incubator as well as PMCs wishing to announce major project
milestones and "Did You Know?" success stories are welcome to contact
Sally at <press@apache.org> for more information. Kindly provide at
least 2-weeks' notice for proper planning and execution.

VI. Media Relations: we responded to 4 media requests. The ASF
received 1,040 press clips over this time period, vs. last month's
clip count of 1,611.

VII. Analyst Relations: we responded to 4 analyst queries. Apache was
mentioned in 1 report by Gartner, 6 reports by Forrester, 6 reports by
451 Research, and 4 reports by IDC. Sally received the 451 Research
report on Apache CloudStack.

VIII. ApacheCon liaison: Sally submitted the M&P highlights to Ross
Gardler for the State of the Feather presentation and has arranged for
a special recognition for the ASF. She has also assisted the producers
with outreach to potential attending members of the media/analyst
community, and will be at the ASF booth alongside Melissa Warnkin
through 15 April.

IX. (Non-ASF) Industry Events and Outreach liaison: no formal
activities over the past month. Sally created promotional materials
for several Apache project events, including the Cincinnati Apache
Spark Meetup.

X. Newswire accounts: we have 19 pre-paid press releases with NASDAQ
GlobeNewswire through the end of 2016, and continue to receive gratis
news release distribution in the UK by Pressat.

18 Mar 2015

I. Budget: Sally Khudairi submitted the Marketing & Publicity budget
request for the upcoming fiscal year to ASF President Ross Gardler.
All vendor payments are up-to-date, with no outstanding issues at this
time.

II. Fundraising/Branding/Marketing liaison: Sally continues to liaise
with Trademarks & Brand Management with usage requests where needed.
She continues to work with Vice Presidents/Fundraising regarding the
new CRM solution, the ASF FY2014 Annual Report (which will be
published the last week of May, as well as the new apache.org homepage
project with HotWax Media.

III. Press Releases: the following formal announcements were issued
via the newswire service, ASF Foundation Blog, and announce@apache.org
during this timeframe:

 - 09 March 2015 --The Apache Software Foundation Announces Apache™ Tajo™
   v0.10.0
 - 24 February 2015 -- The Apache Software Foundation Announces Apache™ HBase™
   v1.0
 - 17 February 2015 --The Apache Software Foundation Welcomes Cloudera as a
   Platinum-level Sponsor

IV. Informal Announcements: 6 items were published on the ASF "Foundation" Blog,
and 26 items were tweeted on @TheASF. Four Apache News Round-ups were
issued, with a total of 22 weekly summaries published thus far.

V. Future Announcements: one announcement is in development. Sally is
working on a series of announcements around the ApacheCon timeframe.
She is also working on Apache Incubator promotional guidelines and
will be coordinating with Roman Shaposhnik on publishing them when
ready. PMCs wishing to announce major project milestones and "Did You
Know?" success stories are welcome to contact Sally at
<press@apache.org> for more information. Kindly provide at least
2-weeks' notice for proper planning and execution.

VI. Media Relations: we responded to 8 media requests. The ASF
received 1,611 press clips over this time period, vs. last month's
clip count of 1,429.

VII. Analyst Relations: we responded to 5 analyst queries. Apache was
mentioned in 2 reports by Gartner, 16 reports by Forrester, 10
write-ups by GigaOM, 7 reports by 451 Research, and 9 reports by IDC.
Sally received the 451 Research report on Apache CloudStack. VIII.
ApacheCon liaison: Sally will be attending ApacheCon and will be
working with Melissa Warnkin at the ASF Booth in Austin.

IX. (Non-ASF) Industry Events and Outreach liaison: no formal
activities at this time, although Sally and Melissa have begun
discussing promotional items requirements for the next quarter.

X. Newswire accounts: we have 22 pre-paid press releases with NASDAQ
GlobeNewswire through the end of 2016, and continue to receive gratis
news release distribution in the UK by Pressat.

18 Feb 2015

I. Budget: Sally Khudairi has been working with Tom Pappas of Virtual on the
Marketing & Publicity FY2014 budget expenditures to date, as well as to
prepare for the submission to ASF President Ross Gardler for the upcoming
fiscal year. There were some items totaling $8,511.02 that were erroneously
charged against the budget and were re-allocated to the TAC and Conferences
budgets accordingly.

II. Fundraising/Branding/Marketing liaison: Sally continues to liaise with
Trademarks & Brand Management with usage requests where needed. She continues
to work with Hadrian Zbarcea on items relating to the transition of the new
co-Vice Presidents of Fundraising, including brainstorming communications
requirements for their CRM solution, and producing the first ASF quarter
annual report. The next report in this cycle is the ASF FY2014 Annual Report,
which is scheduled to be published the last week of May. Sally has also
resumed discussions with HotWax Media for the new apache.org homepage project,
and anticipates having design proposals for review/discussion during
ApacheCon.

III. Press Releases: the following formal announcements were issued via the
newswire service, ASF Foundation Blog, and announce@apache.org during this
timeframe:

 - 03 February 2015 --Apache™ PDFBox™ named an Open Source Partner
   Organization of the PDF Association
 - 02 February 2015 --The Apache Software Foundation Operations Summary:
   October-December 2014
 - 27 January 2015 --The Apache Software Foundation Announces Apache™ Samza™
   as a Top-Level Project
 - 27 January 2015 --The Apache Software Foundation Announces Apache™
   BookKeeper™ as a Top-Level Project


IV. Informal Announcements: 9 items were published on the ASF "Foundation"
Blog, and 26 items were tweeted on @TheASF. Four Apache News Round-ups were
issued, with a total of 22 weekly summaries published thus far.

V. Future Announcements: one announcement is in development. Sally is working
on new promotional guidelines for podlings both entering as well as those
ready to graduate from the Incubator, and will be coordinating with Roman
Shaposhnik on publishing them when ready. Those PMCs wishing to announce major
project news are welcome to contact Sally at <press@apache.org> for more
information. Kindly provide at least 2-weeks' notice for proper planning and
execution.

VI. Media Relations: we responded to 6 media requests. The ASF received 1,429
press clips over this time period, vs. last month's clip count of 696.

VII. Analyst Relations: we responded to 3 analyst queries. Apache was
mentioned in 13 write-ups and 1 online Webinar by Gartner, 7 reports by
Forrester, 3 write-ups by GigaOM, 11 reports by 451 Research/Yankee Group, and
5 reports by IDC. Sally is working with Forrester on a new report Apache
CloudStack and received their newly-published report on Apache Spark, with
thanks to the Apache Spark PMC.

VIII. ApacheCon liaison: Sally is working with the Linux Foundation team on
promotion tactics for ApacheCon, and has introduced them to the editorial team
at OpenSource.com (where several ASF members are contributors) for a possible
media partnership. She worked with Rich Bowen to include the ASF's new Code of
Conduct as part of the registration process with thanks to Noah Slater and Jan
Lehnardt of the Apache CouchDB PMC, who shared the experience from the
.concat() conference. Sally is also working with Melissa Warnkin on production
of promotional projects.

IX. (Non-ASF) Industry Events and Outreach liaison: no formal activities at
this time.

X. Newswire accounts: we have 25 pre-paid press releases with NASDAQ
GlobeNewswire through the end of 2016, and continue to receive gratis news
release distribution in the UK by Pressat.

# # #

21 Jan 2015

I. Budget: Sally Khudairi submitted two NASDAQ GlobeNewswire invoices to the
ASF/Virtual accounting team for payment for press releases that fell out of
the pre-paid contract timeframe (two week period between contract termination
and renewal). She has also been working with Melissa Warnkin on production of
several promotional projects (such as stickers for FOSDEM and SCALE
conferences), for which Melissa has forwarded the credit card receipts for
ASF/Virtual's deduction from the M&P budget.

II. Fundraising/Branding/Marketing liaison: no new formal projects or
developments at this time. Sally continues to liaise with Trademarks & Brand
Management with usage requests. She is also working on the first of the ASF's
quarter annual reports, which is scheduled to be published at the end of
January.

III. Press Releases: the following formal announcements were issued via the
newswire service, ASF Foundation Blog, and announce@apache.org during this
timeframe:

 - 19 January 2015 --The Apache Software Foundation Announces Apache™ Falcon™
   as a Top-Level Project
 - 12 January 2015 --The Apache Software Foundation Announces Apache™ Flink™
   as a Top-Level Project


IV. Informal Announcements: 10 items were published on the ASF "Foundation"
Blog and tweeted on @TheASF, including the ASF's new Code of Conduct
http://s.apache.org/dGR and the addition of Apache sub-projects being added to
the Foundation's official activity count http://s.apache.org/fs5 . An
additional 13 items were tweeted on @TheASF. Six Apache News Round-ups were
issued, with a total of 18 weekly summaries published thus far.

V. Future Announcements: two announcements are in development, one for a new
TLP and the other for Apache PDFBox. Sally is working on new promotional
guidelines for podlings both entering as well as those ready to graduate from
the Incubator, and will be coordinating with Roman Shaposhnik on publishing
them when ready. Those PMCs wishing to announce major project news are welcome
to contact Sally at <press@apache.org> for more information. Kindly provide at
least 2-weeks' notice for proper planning and execution.


VI. Media Relations: we responded to 7 media requests. The ASF received 696
press clips over this time period, vs. last month's clip count of 2,271.

VII. Analyst Relations: we responded to 4 analyst queries. Apache was
mentioned in 26 write-ups by Gartner, 3 reports by Forrester, 3 write-up by
GigaOM, 3 reports by 451 Research/Yankee Group, and 6 reports by IDC. Sally is
working with Forrester on a new report on Apache Spark.

VIII. ApacheCon liaison: Sally continues to work with Ross Gardler on creating
an ASF-wide marketing campaign that can be mapped against the tracks at
ApacheCon. They are also working with Rich Bowen with targeting possible
keynote themes and speakers.

IX. (Non-ASF) Industry Events and Outreach liaison: no formal activities at
this time.

X. Newswire accounts: we have 29 pre-paid press releases with NASDAQ
GlobeNewswire through the end of 2016, and continue to receive gratis news
release distribution in the UK by Pressat.

# # #

17 Dec 2014

I. Budget: there are no payments due at this time. Sally Khudairi is reviewing
the mid-year budget to ensure that we are on track for the second half of the
Fiscal Year.

II. Fundraising/Branding/Marketing liaison: Sally is working with Fundraising
on developing quarterly reports, as well as holiday communications. She
continues to liaise with Trademarks & Brand Management with usage requests.

III. Press Releases: the following formal announcements were issued via the
newswire service, ASF Foundation Blog, and announce@apache.org during this
timeframe:

 - 09 December 2014 --The Apache Software Foundation Announces Apache™
   MetaModel™ as a Top-Level Project
 - 02 December 2014 --The Apache Software Foundation Announces Apache™ Drill™
   as a Top-Level Project
 - 19 November 2014 --The Apache Software Foundation Celebrates 15 Years of
   Open Source Innovation and Community Leadership
 - 17 November 2014 --Apache CouchDB™ Adds Clustering and Big Data
   Capabilities With 2.0 Developer Preview Release of Its Popular NoSQL
   Database
 - 12 November 2014 --The ASF @ 15 -- Community Over Code


IV. Informal Announcements: 11 items were tweeted on @TheASF. Sally continues
to publish a weekly "News Roundup" of news items sent to announce@apache.org,
announce@apachecon.com, and items of interest to the Apache community. 12
weekly summaries have been issued thus far.

V. Future Announcements: no official announcements are in development. Those
PMCs wishing to announce major project news, as well as podlings ready to
graduate from the Incubator, are welcome to contact Sally at
<press@apache.org> for more information. Kindly provide at least 2-weeks'
notice for proper planning and execution.

VI. Media Relations: we responded to 4 media requests, and proactively reached
out to 13 journalists regarding misinformation communicated about a new
podling that entered the Apache Incubator. Sally met with the heads of
communications of the organization behind the podling submission, as well as a
company based on an Apache project regarding their communications plan for
their upcoming IPO this month. We have established an editorial framework and
publishing process for Apache blog contributions to OpenSource.com. The ASF
received 2,271 press clips over this time period, vs. last month's clip count
of 2,799.

VII. Analyst Relations: we responded to 3 analyst queries. Apache was
mentioned in 2 write-ups by Gartner, 2 reports by Forrester, 9 write-up by
GigaOM, 6 reports by 451 Research/Yankee Group, and 5 reports by IDC.
Forrester issued their vendor report on private Cloud software, with Apache
CloudStack correctly represented.

VIII. ApacheCon liaison: Sally is working with Ross on creating an ASF-wide
marketing campaign that can be mapped against the tracks at ApacheCon.

IX. (Non-ASF) Industry Events and Outreach liaison: none at this time.

X. Newswire accounts: we have 31 pre-paid press releases with NASDAQ
GlobeNewswire through the end of 2016, and continue to receive gratis news
release distribution in the UK by Pressat.

# # #

19 Nov 2014

I. Budget: HALO Worldwide has purchased an expanded set of pre-paid press
releases with NASDAQ GlobeNewswire at a locked-in, discounted rate for a
24-month timeframe (expires end of 2016). The payments will be due in January
2015 (for the 2014-2015 Fiscal Year) and July 2015 (for the 2015-2016 Fiscal
Year). Sally Khudairi will be submitting the invoices for payment through the
Whimsy application once received. She has also secured a 15% discount off any
additional releases we may need to issue during this timeframe should the
pre-paid set run out.

II. Fundraising/Branding/Marketing liaison: Sally continues to fine-tune the
"Powered by Apache" mark with select Apache projects that are updating their
logos. She has also forwarded an initial set of three designs created by
HotWax Media for a new homepage in celebration of the ASF's 15th Anniversary.
Seeing that there is significant feedback to incorporate, there's a chance
that this project may need to be pushed to launch in January. Sally has also
worked with ASF Chairman Brett Porter, President Ross Gardler, and Executive
Vice President Rich Bowen on blog posts to highlight the Foundation for its
anniversary.

III. Press Releases: the following formal announcements were issued via the
newswire service, ASF Foundation Blog, and announce@apache.org during this
timeframe:

- 5 November 2014 --The ASF @ 15 --Sponsorship and Stewardship-- The Apache
Software Foundation's Sponsors Help Bolster 15 Years of Open Source Innovation
and Community Leadership
- 29 October 2014 --The ASF @ 15 --Chairman's Statement-- The Apache Software
Foundation Marks 15 Years of Open Source Innovation and Community Leadership
- 22 October 2014 --Announcing Apache™ CloudStack™ v4.4.1
- 21 October 2014 --The Apache Software Foundation Announces Apache™ Tajo™
v0.9


IV. Informal Announcements: 11 items were tweeted on @TheASF. In addition,
Sally continues to publish a weekly "News Roundup" of all news sent to
announce@apache.org and announce@apachecon.com, and continues to promote
ApacheCon and any co-located events, such as Cassandra Days and the CloudStack
Collaboration Conference.

V. Future Announcements: Sally is working with Rich Bowen on the third and
final executive blog post for ASF @ 15, and is also preparing a 15-year
summary press release. She is also working with an upcoming announcement for
Apache CloudStack. Those PMCs wishing to announce major project news, as well
as podlings ready to graduate from the Incubator, are welcome to contact Sally
at <press@apache.org> for more information. Kindly provide at least 2-weeks'
notice for proper planning and execution.

VI. Media Relations: we responded to 6 media requests, and will be
contributing content to BlackDuck's OSDelivers and RedHat's OpenSource.com
blogs. The ASF received 2,799 press clips over this time period, vs. last
month's clip count of 1,655.

VII. Analyst Relations: Apache was mentioned in 31 write-ups by Gartner, 5
reports by Forrester, 1 write-up by GigaOM, 6 reports by 451 Research/Yankee
Group, and 6 reports by IDC. We are in the process of fact-checking an
upcoming vendor report by Forrester on private Cloud software.

VIII. ApacheCon liaison: Sally has worked on graphics revision for Melissa
Warnkin to produce the ASF's booth, signage, giveaways, etc. She is also
preparing a marketing & publicity year-in-review snapshot for the State of the
Feather presentation at ApacheCon Europe. In addition, she is coordinating
promotion opportunities with the Linux Foundation team.

IX. (Non-ASF) Industry Events and Outreach liaison: none at this time.

X. Newswire accounts: we now have 36 pre-paid press releases with NASDAQ
GlobeNewswire through the end of 2016, and continue to receive gratis news
release distribution by Pressat/UK.

# # #

15 Oct 2014

I. Budget: we are on budget with no payments due at this time.

II. Fundraising/Branding/Marketing liaison: Sally Khudairi launched the
"Powered by Apache" mark and guidelines for Apache project logos, located at
http://www.apache.org/foundation/press/kit/ . She also is working with HotWax
media on creating graphics for the ASF's 15th anniversary as well as a new
homepage in celebration of the event. Sally is working with ASF Chairman Brett
Porter, President Ross Gardler, Executive Vice President Rich Bowen, and VP
Fundraising Upayavira on blog posts to showcase ASF operations/achievements as
part of its 15th anniversary.

III. Press Releases: the following formal announcements were issued via the
newswire service, ASF Foundation Blog, and announce@apache.org during this
timeframe:

 - 30 September 2014 --The Apache Software Foundation Announces Apache™
   Cayenne™ v3.1
 - 29 September 2014 --The Apache Software Foundation Announces Apache™ Storm™
   as a Top-Level Project
 - 29 September 2014 --Apache™ TomEE™ Wins Duke's Choice Award and Geek Choice
   Award at JavaOne 2014 (released in partnership with Tomitribe)
 - 23 September 2014 --Keynotes and Program Announced for ApacheCon and
   CloudStack Collaboration Conference Europe (released in partnership with
   Linux Foundation)

IV. Informal Announcements: 18 items were tweeted on @TheASF, including 6
project releases extracted from announce@apache.org and posted by Joe
Brockmeier. In addition, Sally has begun to publish a weekly "News Roundup" of
all news sent to announce@apache.org and announce@apachecon.com, and continues
to coordinate with the Linux Foundation on promoting ApacheCon.

V. Future Announcements: Sally is working with a TLP to announce an upcoming
milestone release. Those PMCs wishing to announce major project news, as well
as podlings ready to graduate from the Incubator, are welcome to contact Sally
at <press@apache.org> for more information. Kindly provide at least 2-weeks'
notice for proper planning and execution.

VI. Media Relations: we responded to 2 media requests. The ASF received 1,655
press clips over this time period, vs. last month's clip count of 571.

VII. Analyst Relations: Apache was mentioned in 11 write-ups by Gartner, 3
reports by Forrester, 4 write-ups by GigaOM, 2 reports by 451 Research/Yankee
Group, and 5 reports by IDC.

VIII. ApacheCon liaison: Sally is working with Melissa Warnkin on the ASF's
booth, signage, giveaways, etc.

IX. (Non-ASF) Industry Events and Outreach liaison: none at this time.

X. Newswire accounts: we have 8 pre-paid press releases with NASDAQ
GlobeNewswire through the end of the calendar year, and continue to receive
gratis news release distribution by Pressat (UK).

# # #

17 Sep 2014

I. Budget: we are under budget with no payments due at this time.

II. Fundraising/Branding/Marketing liaison: Sally Khudairi received signoff
from Brand Management on the “Powered by Apache” mark and guidelines for
Apache project logos, and worked with Ross Gardler to have them uploaded to
apache.org (currently staged at
http://www.staging.apache.org/foundation/press/kit/). She also responded to a
request for graphics development for Apache TomEE winning a Duke's Choice
Award. Sally responded to some fundraising questions pertaining to
Platinum-level sponsor outreach. Sally was working with Shane on a blog post
on corporate guidelines on engaging with the ASF, which has now evolved to
showcase ASF operations/achievements as part of its 15th Anniversary
publicity. Sally's three month work period with Apache CloudStack had
terminated in July; she helped write and distribute issue the CloudMonkey™
v5.2.0 announcement on 28 August, and has assisted with several media queries.
No further developments have taken place in response to Sally's Outline for
CloudStack Marketing Plan sent on 24 June.

III. Press Releases: the following formal announcements were issued via the
newswire service, ASF Foundation Blog, and announce@apache.org during this
timeframe:

 - 11 September 2014 --The Apache Software Foundation Announces Apache™
   Cassandra™ v2.1
 - 02 September 2014 --The Apache Software Foundation Announces Donations
   Accepted Using Bitcoin

IV. Informal Announcements: 3 items were tweeted on @TheASF, including a
project release extracted from announce@apache.org and posted by Joe
Brockmeier, who has offered to continue to monitor the announce@ list and
tweet newsworthy items to augment the ASF's official/formal news. Coordination
with the Linux Foundation to promote the event on @ApacheCon continues.

V. Future Announcements: Sally is working with two TLPs to announce milestone
releases. She also responded to a request for promotional guidelines from a
podling with a new release. Those PMCs wishing to announce major project news,
as well as podlings ready to graduate from the Incubator, are welcome to
contact Sally at <press@apache.org> for more information. Kindly provide at
least 2-weeks' notice for proper planning and execution.

VI. Media Relations: we responded to 4 media requests. The ASF received 571
press clips over this time period, vs. last month's clip count of 576. Our
monitoring media hits for CloudStack has yielded a total of 581 mentions this
month vs. 567 last month.

VII. Analyst Relations: we responded to 2 analyst queries, and fact-checking
request for a Forrester report on Cloud computing. Apache was mentioned in 4
write-ups by Gartner, 3 reports by Forrester, 7 write-ups by GigaOM, 7 reports
by 451 Research/Yankee Group, and 3 reports by IDC.

VIII. ApacheCon liaison: Sally is working with the Linux Foundation team on
celebratory activities for the ASF's 15th Anniversary at ApacheCon Europe. She
is also working with Melissa Warnkin on the ASF's booth, signage, giveaways,
etc.

IX. (Non-ASF) Industry Events and Outreach liaison: discussions with RedMonk
regarding a possible group of Apache-branded DevOps and DataOps events in the
UK have suspended due to (non-ASF) scheduling issues.

X. Newswire accounts: we have 10 pre-paid press releases with NASDAQ
GlobeNewswire through the end of the calendar year, and continue to receive
gratis news release distribution by Pressat (UK).

# # #

20 Aug 2014

I. Budget: we are under budget with no payments due at this time.

II. Fundraising/Branding/Marketing liaison: Sally Khudairi finalized the
“Powered by Apache” mark  for Apache project logos (creative services donated
by HotWax Media), which was launched during OSCON. Sally is awaiting signoff
from VP Brand Management Shane Curcuru in advance of sharing with Apache
Members and PMCs. She is also working with Shane on a blog post on corporate
guidelines on engaging with the ASF, which will be part of a larger spotlight
on ASF operations. The three month period of working with Apache CloudStack on
project-specific marketing/promotional strategy and support has now
terminated; Sally continues to engage with the project until an organization
is selected to run the PR/marketing activity.

III. Press Releases: the following formal announcements were issued via the
newswire service, ASF Foundation Blog, and announce@apache.org during this
timeframe:

 - 30 July 2014 --The Apache Software Foundation Exceeds 2 Million Code
   Commits
 - 22 July 2014 --The Apache Software Foundation Announces Apache™ Tez™ as a
   Top-Level Project

IV. Informal Announcements: 7 items were tweeted on @TheASF, and is
coordinating with the Linux Foundation on @ApacheCon to promote the event.

V. Future Announcements: Sally is working with two TLPs to announce new
milestone releases. PMCs wishing to announce major project news, as well as
podlings ready to graduate from the Incubator, are welcome to contact Sally at
<press@apache.org> for more information. Kindly provide at least 2-weeks'
notice for proper planning and execution.

VI. Media Relations: we responded to 3 media requests, and coordinated several
interviews during OSCON. The ASF received 576 press clips over this time
period, vs. last month's clip count of 335. Our monitoring media hits for
CloudStack has yielded a total of 567 mentions this month vs. 1,089 last
month.

VII. Analyst Relations: Apache was mentioned in 3 write-ups by Gartner, 1
report by Forrester, 7 write-ups by GigaOM, 6 reports by Yankee Group, 6
reports by IDC, 4 write-ups by 451 Research, and 2 opinion pieces by RedMonk.

VIII. ApacheCon liaison: we have promoted reminders for the CFP for ApacheCon
Europe under the usual channels, and are working with the Linux Foundation
team on coordinating publicity/outreach efforts. In addition, Sally will be
working again with Melissa Warnkin on the ASF's presence (booth, giveaways,
etc.) at ApacheCon Europe.

IX. (Non-ASF) Industry Events and Outreach liaison: Discussions continue with
RedMonk regarding a possible group of Apache-branded DevOps and DataOps events
in the UK. Sally completed the ASF tearsheet for distribution at events in
Europe as requested by Jan Iverson.

X. Newswire accounts: we have 12 pre-paid press releases with NASDAQ
GlobeNewswire through the end of the calendar year, and continue to receive
gratis news release distribution by Pressat (UK).

# # #

16 Jul 2014

I. Budget: we received an invoice from Meltwater News for our clipping reports
through December 2015 that was promptly processed with thanks to Sam Ruby and
Virtual.

II. Fundraising/Branding/Marketing liaison: Sally Khudairi has transitioned
out of top-tier Sponsor communications as of the new fiscal year. Following
discussions with VP Brand Management Shane Curcuru, Sally streamlined the
template "Powered by Apache" mark for Apache project logos, and has been
working with HotWax Media on creating a final version (HotWax Media are
donating this service). The aim remains to launch during OSCON. Sally is in
the third month of working Apache CloudStack on project-specific
marketing/promotional strategy and support.

III. Press Releases: no formal announcements were issued via the newswire
service, ASF Foundation Blog, and announce@apache.org during this timeframe.
An entry was posted to blogs.apache.org on behalf of the Apache Travel
Assistance Committee (TAC).

IV. Informal Announcements: 7 items were tweeted on @TheASF, and 1 on
@ApacheCon to promote the CFPs closing for ApacheCon Europe and CloudStack
Communication Conference.

V. Future Announcements: Sally is working with a podling on a press release in
anticipation of their graduating from the Incubator this week. PMCs wishing to
announce major project news, as well as podlings ready to graduate from the
Incubator, are welcome to contact Sally at <press@apache.org> for more
information. Kindly provide at least 2-weeks' notice for proper planning and
execution.

VI. Media Relations: we responded to 5 media requests, and pitched several
"Apache friendly" journalists under embargo on developments in Apache
CloudStack. Sally is also pitching registered journalists for interviews
during OSCON. The ASF received 335 press clips over this time period, vs. last
month's clip count of 586. Our monitoring media hits for CloudStack (searching
coverage as "CloudStack", not "Apache CloudStack") has yielded a total of
1,089 mentions this month vs. 917 last month.

VII. Analyst Relations: responding to a request from Chip Childers for the new
Fundraising presentation deck, we sought testimonials on the ASF from various
analysts, and received excellent quotes from 451 Research, Gartner, and
RedMonk. Sally is also pitching possible analyst briefings at OSCON. Apache
was mentioned in 3 write-ups by Gartner, 3 reports by Forrester, 6 write-ups
by GigaOM, 2 reports by Yankee Group, 2 reports by IDC, and 6 write-ups by 451
Research.

VIII. ApacheCon liaison: we have promoted reminders for the CFP for ApacheCon
Europe under the usual channels.

IX. (Non-ASF) Industry Events and Outreach liaison: Sally created new
conference signage, for which Melissa Warnkin has coordinated production
(along with new promotional materials/giveaways) for the ASF booth at OSCON.
Sally will not be attending OSCON. Discussions with RedMonk regarding a
possible group of Apache-branded DevOps and DataOps events in the UK continue.
Sally and is also finalizing a tearsheet for distribution at events in Europe
as requested by Jan Iverson.

X. Newswire accounts: we have 14 pre-paid press releases with NASDAQ
GlobeNewswire through the end of the calendar year, and continue to receive
gratis news release distribution by Pressat (UK) with no pre-established
termination timeframe.

18 Jun 2014

I. Budget: we closed out the fiscal year on schedule and under budget. All
vendor payments were processed on time, thanks to the Treasurer and Operations
teams. The HALO Worldwide contract has been renewed and work continues without
interruption.

II. Fundraising/Branding/Marketing liaison: Sally Khudairi will be focusing
exclusively on Marketing & Publicity during this fiscal year and is working
with VP Fundraising Upayavira on transitioning out of top-tier Sponsor
communications. Following long-term discussions with VP Brand Management Shane
Curcuru that were revived in April, Sally developed a template "Powered by
Apache" mark that could easily accommodate Apache project logos; this has been
forwarded to Shane for his review/approval, with the aim of launching during
OSCON if approved. Sally continues to assist Apache CloudStack with
project-specific marketing/promotional support. The long-term outreach
strategy that can be used by all TLPs in choosing a tactical plan that best
suits their specific marketing/visibility needs remains under development.

III. Press Releases: the following formal announcements were issued via the
newswire service, ASF Foundation Blog, and announce@apache.org:

 - 03 June 2014 --The Apache Software Foundation Announces Apache™ Stratos™ as
   a Top-Level Project
 - 30 May 2014 --The Apache Software Foundation Announces Apache™ Spark™ v1.0

IV. Informal Announcements: 7 items were tweeted on @TheASF, and 2 on
@ApacheCon to promote the CFPs for ApacheCon Europe and CloudStack
Communication Conference. The ApacheCon producers continue to upload
presentations on "TheApacheFoundation" account on YouTube, including
presentations from the CloudStack Collaboration Conference.

V. Future Announcements: no formal announcements are planned at present. PMCs
wishing to announce major project news, as well as podlings ready to graduate
from the Incubator, are welcome to contact Sally at <press@apache.org> for
more information. Kindly provide at least 2-weeks' notice for proper planning
and execution.

VI. Media Relations: we responded to 6 media requests, and pitched 29 "Apache
friendly" journalists under embargo. Sally held a face-to-face press briefing
on "hot" Apache projects @@role in the Open Source ecosystem. The ASF received
586 press clips over this time period, vs. last month's clip count of 1,200.
We have also begun to monitor and report media hits for CloudStack; the
project (searching coverage as "CloudStack", not "Apache CloudStack") has
received a total of 917 for this month vs. 1,099 last month.

VII. Analyst Relations: we responded to 1 analyst query, and pitched 6
analysts under embargo. Sally is exploring ways to have more formal project
briefings with interested analysts (limited by not having client
subscriptions), as we have done intermittently in the past. In addition, she
is reaching out for possible analyst conference/summit/event presentation
where possible. Apache was mentioned in 1 write-up by Gartner, 5 reports by
Forrester, 10 write-ups by GigaOM, 1 report by Yankee Group, 5 reports by IDC,
and 6 write-ups by 451 Research.

VIII. ApacheCon liaison: we have promoted reminders for the CFP for ApacheCon
Europe under the usual channels.

IX. (Non-ASF) Industry Events and Outreach liaison: Melissa is working with
Sally on finalizing signage and promotional material production for the ASF
booth at OSCON. Sally is unable to attend OSCON this year: Shane and Upayavira
will be participating at the Expo in her stead. Sally is discussing with
RedMonk regarding a possible group of Apache-branded DevOps and DataOps events
in the UK, and is also creating a tearsheet for distribution at events in
Europe.

X. Newswire accounts: we have 14 pre-paid press releases with NASDAQ
GlobeNewswire through the end of the calendar year, and continue to receive
gratis news release distribution by Pressat (UK) with no pre-established
termination timeframe.

21 May 2014

I. Budget: we remain on schedule and under budget. All vendor payments have
been processed on time with ongoing thanks to the Treasurer and Operations
teams. The contract with HALO Worldwide has been renewed for FY 2014-2015 with
a remuneration increase due to expanded scale (not scope) of work.

II. Fundraising/Branding/Marketing liaison: Sally Khudairi met with both VP
Fundraising Upayavira and VP Brand Management Shane Curcuru to review current
issues and address future goals. Sally is continuing Sponsor renewal and
general outreach with Platinum-level Sponsors. She has also agreed to observe
and assist with project-specific marketing/promotional support with Apache
CloudStack, and will be developing a long-term outreach strategy that can be
used by all TLPs in choosing a tactical plan that best suits their specific
marketing/visibility needs.

III. Press Releases: the following formal announcement was issued via the
newswire service, ASF Foundation Blog, and announce@apache.org:

 - 17 April 2014 --The Apache Software Foundation Announces 100 Million
   Downloads of Apache™ OpenOffice™

IV. Informal Announcements: 9 items were tweeted on @TheASF, and 2 on
@ApacheCon post-event. The ApacheCon producers uploaded an unprecedented 166
presentations (a record, both quantity and timeframe) on "TheApacheFoundation"
account on YouTube, which also includes presentations from the CloudStack
Collaboration Conference.

V. Future Announcements: we are preparing two project-related announcements
and one TAC statement to be issued by the end of the month, if not sooner.
PMCs wishing to announce major project news, as well as podlings ready to
graduate from the Incubator, are welcome to contact Sally at
<press@apache.org> for more information. Kindly provide at least 2-weeks'
notice for proper planning and execution.

VI. Media Relations: we responded to 22 media requests, and worked with a
small handful of reporters on the ASF's role in the Open Source ecosystem. We
experienced a sharp increase in immediate requests for comment regarding the
Heartbleed security bug. We were also alerted to many instances of
misattribution to the ASF's involvement in the vulnerability, and sent
correction notices to editors/publishers. Sally also issued a cease/retract
request to the president and legal counsel UK-arm of a VoIP service provider
that had alerted its consumers of the "Apache Heartbleed Flaw". The ASF
received 1,200 press clips over this time period, vs. last month's clip count
of 2,259.

VII. Analyst Relations: we responded to 4 analyst queries, and have been
discussing a possible Apache-themed speaker/community event in the UK with
RedMonk. Apache was mentioned in 3 reports by Gartner, 2 reports by Forrester,
8 write-ups by GigaOM, 5 reports by Yankee Group, 4 reports by IDC, and 4
write-ups by 451 Research. In addition, Jonathan Ellis will be featured in an
upcoming issue of Hadoop Magazine dedicated to Apache Cassandra.

VIII. ApacheCon liaison: hats off to the Linux Foundation Events team and
Melissa Warnkin for their efficiency, professionalism, and follow-through in
advance of, during, and post-event.

IX. (Non-ASF) Industry Events and Outreach liaison: Sally is coordinating with
Melissa on the ASF booth at OSCON's Non-profit Pavilion. As Sally will be
unable to attend OSCON this year, Shane will be participating at the Expo in
her stead. Upayavira will also be attending OSCON to conduct Sponsor outreach
and provide booth coverage.

X. Newswire accounts: we have 16 pre-paid press releases with NASDAQ
GlobeNewswire through the end of the calendar year, and continue to receive
gratis news release distribution by Pressat (UK) with no pre-established
termination timeframe.

16 Apr 2014

I. Budget: we remain on schedule and under budget. All vendor payments have
been processed on time with ongoing thanks to the Treasurer and Operations
teams.

II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally
Khudairi continues Sponsor renewal and general outreach activities with
Platinum-level Sponsors. The discussion regarding project-specific
marketing/promotional support that had begun in October continues, and Sally
is working with interested third parties as well as VP Brand Management where
needed. This issue has gained additional interest at ApacheCon, and Sally has
been asked by a TLP to to help develop a strategic marketing plan to help
bring visibility to the project.

III. Press Releases: the following formal announcements were issued via the
newswire service, ASF Foundation Blog, and announce@apache.org:

 - 08 April 2014: The Apache Software Foundation Announces the 5th
   Anniversary of Apache™ Cassandra™
 - 07 April 2014: The Apache Software Foundation Announces Apache™ Olingo™ as
   a Top-Level Project
 - 01 April 2014: The Apache Software Foundation Announces Apache™ Allura™ as
   a Top-Level Project
 - 01 April 2014: The Apache Software Foundation Announces Apache™ Tajo™ as a
   Top-Level Project
 - 26 March 2014: The Apache Software Foundation Celebrates Document Freedom
   Day 2014
 - 25 March 2014: The Apache Software Foundation Announces Apache™
   CloudStack™ v4.3


IV. Informal Announcements: 8 items were tweeted on @TheASF, and @ApacheCon
tweeted 91 newsworthy items in advance and during the event. No new posts
were made on "TheApacheFoundation" account on YouTube.

V. Future Announcements: we're preparing to announce a project milestone this
week, as well as a ComDev-momentum update. PMCs wishing to announce major
project news, as well as podlings ready to graduate from the Incubator, are
welcome to contact Sally at <press@apache.org> for more information. Kindly
provide at least 2-weeks' notice for proper planning and execution.

VI. Media Relations: we responded to 17 media requests. The ASF received
2,259 press clips over this time period, vs. last month's clip count of
3,030.

VII. Analyst Relations: we responded to 2 analyst queries, with interest in
future updates on several projects. Apache was mentioned in 13 reports by
Gartner, 6 reports by Forrester, 7 write-ups by GigaOM, 11 reports by Yankee
Group, 5 reports by IDC, and 6 write-ups by 451 Research. In addition, Chris
Mattmann will be featured on an upcoming episode of "Technology for Good",
run by GreenMonk, RedMonk's sustainability-focused division.

VIII. ApacheCon liaison: Sally successfully worked with the ApacheCon
producer, with particular focus on communications and sponsor outreach, as
well as handled some short-notice PR requests for the CloudStack
Communication Conference. Special thanks to Melissa Warnkin for running the
ASF promotional activities during the event.

IX. (Non-ASF) Industry Events and Outreach liaison: Sally continues liaison
with a small handful of events that are requesting the ASF's presence as
speakers/presenters/sponsors/*, and is coordinating with Melissa on our
presence at OSCON.

X. Newswire accounts: we have renewed our pre-paid press release agreement
with NASDAQ GlobeNewswire, and have 17 in our account through the end of the
calendar year. We have used all our remaining pre-paid press releases on the
PRNewswire account and will not be renewing the pre-paid press release
distribution via PR Newswire at this time, but will revisit our needs midway
through the upcoming fiscal year. We continue to receive gratis news release
distribution by Pressat (UK) with no pre-established termination timeframe.

19 Mar 2014

 I. Budget: we remain on schedule and under budget. All vendor payments have
 been processed on time with ongoing thanks to the Treasurer and Operations
 teams.

II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally
 Khudairi continues Sponsor renewal outreach activities, and has secured
 confirmation from select Platinum-level Sponsors. The discussion regarding
 project-specific marketing/promotional support that had begun in October has
 resumed, this time with the Trademarks/Brand Management team as lead.

III. Press Releases: the following formal announcement was issued via the
 newswire service, ASF Foundation Blog, and announce@apache.org:

- 27 February 2014: The Apache Software Foundation Announces Announces Apache™
 Spark™ as a Top-Level Project
- 03 March 2014: The Apache Software Foundation Announces Apache™ Open Climate
 Workbench™ as a Top-Level Project

IV. Informal Announcements: five newsworthy items were announced on @TheASF,
 and nine new tweets on @ApacheCon feed. No new posts were made on
 "TheApacheFoundation" account on YouTube.

V. Future Announcements: we're awaiting clearance on a project milestone
 announcement that we began work on in January. PMCs wishing to announce major
 project news, as well as podlings ready to graduate from the Incubator, are
 welcome to contact Sally at <press@apache.org> for more information. Kindly
 provide at least 2-weeks' notice for proper planning and execution.

VI. Media Relations: we responded to 8 media requests. The ASF received 3,030
 press clips over this time period, vs. last month's clip count of 1,519.

VII. Analyst Relations: we responded to 3 analyst queries, and secured Chris
 Mattmann as co-host of the GreenMonk hangout/broadcast following our
 announcement of Apache Climate (GreenMonk is RedMonk's sustainability-focused
 arm). Apache was mentioned in 6 reports by Gartner (as well as an upcoming
 Webinar on Apache Hadoop 2.0), 4 reports by Forrester, 7 write-ups by GigaOM,
 8 reports by Yankee Group, and 4 reports by IDC.

VIII. ApacheCon liaison: Sally continues to liaise with the ApacheCon
 producer, with particular focus on communications and sponsor outreach. She is
 also working with Melissa Warnkin on promotional items for the event.

IX. (Non-ASF) Industry Events and Outreach liaison: Sally is liaising with a
 small handful of events that are requesting the ASF's presence as
 speakers/presenters/sponsors/*.

X. Newswire accounts: we have renewed our pre-paid press release agreement
 with NASDAQ GlobeNewswire, and have 17 in our account through the end of the
 calendar year. We also have 7 remaining pre-paid press releases on the
 PRNewswire account through May 2014, as well as ongoing distribution donated
 by Pressat with no pre-established termination timeframe.

19 Feb 2014

I. Budget: we remain on schedule and under budget. All vendor payments have
been processed on time with thanks to the Treasurer and Operations teams.

II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally
Khudairi completed Sponsor renewal outreach activities for several
organizations, and has secured confirmation from select Platinum-level
Sponsors.

III. Press Releases: the following formal announcement was issued via the
newswire service, ASF Foundation Blog, and announce@apache.org:

- 11 January 2014: The Apache Software Foundation Announces Release of #Apache™
 #SpamAssassin™ 3.4.0

IV. Informal Announcements: six newsworthy items were announced on @TheASF; one
new post was made on the @ApacheCon Twitter feed. No new posts were made on
"TheApacheFoundation" account on YouTube.

V. Future Announcements: one project milestone announcement is planned to take
place by the end of the month. PMCs wishing to announce major project news, as
well as podlings ready to graduate from the Incubator, are welcome to contact
Sally at <press@apache.org> for more information. Kindly provide at least
2-weeks' notice for proper planning and execution.

VI. Media Relations: we responded to 9 media requests, and 2 notifications for
industry award submissions. The ASF received 1,519 press clips over this time
period, vs. last month's clip count of 422.

VII. Analyst Relations: we responded to 2 analyst queries. Apache was mentioned
in 17 reports by Gartner, 7 write-ups by GigaOM, 13 reports by Yankee Group,
and 3 reports by IDC.

VIII. ApacheCon liaison: Sally is liaising with the ApacheCon producer, with
particular focus on communications and sponsor outreach.

IX. (Non-ASF) Industry Events and Outreach liaison: Sally continues
coordinating award nominations for a few Apache projects, as well as liaising
with the ASF's presence at several conferences and virtual events.

X. Newswire accounts: we have renewed our pre-paid press release agreement with
NASDAQ GlobeNewswire, and have 17 in our account through the end of the
calendar year. We also have 9 remaining pre-paid press releases on the
PRNewswire account through May 2014, as well as ongoing distribution donated by
Pressat with no pre-established termination timeframe.

15 Jan 2014

I. Budget: we remain on schedule and under budget. We have just received an
invoice from one of our press release distributors, which has been forwarded
to the Treasurer and awaiting authorization by the President.

II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally
Khudairi completed renewal activities for several Sponsors, and will begin
the process for 2014 upon receipt of assignments from VP Fundraising
Upayavira. She is also planning to liaise with Fundraising regarding
sponsorship planning for ApacheCon.

III. Press Releases: no formal announcements were issued via the newswire
service, ASF Foundation Blog, or announce@apache.org during this timeframe,
however two announcements are forthcoming.

IV. Informal Announcements: no items were announced on @TheASF; one new post
was made on the @ApacheCon Twitter feed. No new posts were made on
"TheApacheFoundation" account on YouTube.

V. Future Announcements: news regarding the upcoming ApacheCon is scheduled
to take place mid-January. No project-related announcements are currently
planned. PMCs wishing to announce major project news, as well as podlings
ready to graduate from the Incubator, are welcome to contact Sally at
<press@apache.org> for more information. Kindly provide at least 2-weeks'
notice for proper planning and execution.

VI. Media Relations: we responded to 6 media requests, and 4 notifications
for industry award submissions. The ASF received 422 press clips over this
time period, vs. last month's clip count of 861.

VII. Analyst Relations: Apache was mentioned in 3 reports by Gartner, 1
Forrester report, 3 write-ups by GigaOM, 14 reports by Yankee Group, and 9
reports by IDC.

VIII. ApacheCon liaison: Sally is working with Rich Bowen regarding planning
the next ApacheCon, with current focus on communications and sponsor
outreach.

IX. (Non-ASF) Industry Events and Outreach liaison: Sally has been
coordinating award nominations for a few Apache projects, as well as liaising
with the ASF's presence at several conferences and virtual events.

X. Newswire accounts: we have received a renewal notice for pre-paid press
releases with NASDAQ GlobeNewswire. We have 17 pre-paid press releases on the
PRNewswire account through May 2014, and have an ongoing distribution
opportunity donated by Pressat with no pre-established termination timeframe.

18 Dec 2013

I. Budget: we remain on schedule and under budget. No vendor payments are due
at this time.

II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally
Khudairi has been working on billing for a Gold-level sponsorship renewal
for hand-off to the Fundraising team. She is also in discussions with VP
Fundraising regarding future sponsorship planning.

III. Press Releases: the following formal announcement was issued via the
newswire service, ASF Foundation Blog, and announce@apache.org during this
timeframe:

 - 19 November: The Apache Software Foundation's Position on Oracle's TCK
 - 10 December: The ASF asks: have you met Apache™ Marmotta™?
 License

IV. Informal Announcements: 2 items were announced on @TheASF; no new posts
were made on the @ApacheCon Twitter feeds or "TheApacheFoundation" account
on YouTube.

V. Future Announcements: no project-related announcements are currently
planned. PMCs wishing to announce major project news, as well as podlings
ready to graduate from the Incubator, are welcome to contact Sally at
<press@apache.org> for more information. Kindly provide at least 2-weeks'
notice for proper planning and execution.

VI. Media Relations: we responded to 11 media requests. The ASF received
861 press clips over this time period, vs. last month's clip count of 1,400.

VII. Analyst Relations: Apache was mentioned in 14 reports by Gartner, 2
Forrester Wave reports, 5 write-ups by GigaOM, 12 reports by Yankee Group,
and 5 reports by IDC.

VIII. ApacheCon liaison: Sally will be working with Rich Bowen and Melissa
Warnkin on any issues needed for planning the next ApacheCon, with particular
focus on sponsor-related activities. She continues to field questions from
possible event partners as well as past delegates regarding the next
ApacheCon.

IX. (Non-ASF) Industry Events and Outreach liaison: other than award
nominations detailed in last month's report, there are no formal activities
taking place at this time.

X. Newswire accounts: we have 9 pre-paid press releases with NASDAQ
GlobeNewswire through December 2013 (Sally will seek an extension to the
expiration deadline if possible) and 17 pre-paid press releases on the
PRNewswire account through May 2014. Our donated press release distribution
by Pressat has no pre-established distribution timeframe.

20 Nov 2013

I. Budget: we remain on schedule and under budget. No vendor payments are due
at this time.

II. Fundraising/Branding/Marketing liaison: no meetings are planned.

III. Press Releases: the following formal announcement was issued via the
newswire service, ASF Foundation Blog, and announce@apache.org during this
timeframe:

 - 16 October: The Apache Software Foundation Announces Apache(tm) Hadoop(tm) 2

IV. Informal Announcements: 5 items were announced on @TheASF and 6 new posts
were made on the @ApacheCon Twitter feeds. Hearty thanks to Martin van den Bemt
for uploading 98 presentations from ApacheCon North America 2013 on
"TheApacheFoundation" account on YouTube. There remains no working plan on
publishing the presentations from ApacheCon Europe 2012, however.

V. Future Announcements: Sally Khudairi has been reviewing podling and TLP
promotion processes and tactics. PMCs wishing to announce major project news,
as well as podlings ready to graduate from the Incubator, are welcome to
contact Sally at <press@apache.org> for more information. Kindly provide at
least 2-weeks' notice for proper planning and execution.

VI. Media Relations: we responded to 9 media requests, including several
process queries. The ASF received 1,400 press clips over this time period,
vs. last month's clip count of 1,090.

VII. Analyst Relations: Apache was mentioned in 13 reports by Gartner,
13 write-ups by GigaOM, 23 reports by Yankee Group, and 8 reports by IDC.

VIII. ApacheCon liaison: Sally will be working with Rich Bowen and
Melissa Warnkin on any issues needed for planning the next ApacheCon, with
particular focus on sponsor-related activities. She is also fielding
several questions regarding the next ApacheCon.

IX. (Non-ASF) Industry Events and Outreach liaison: the ASF has been
selected to win an award at SC13, and will be represented again this year
by Marlon Pierce and Suresh Marru, who will attend the award ceremony. We
have been nominated for a Design for Experience Award in the
"Bringing Order to Big Data" category, and invited to participate in
Data Innovation Day 2014 (responses received from the Apache Gora and
Apache cTakes PMCs thus far). Apache OpenOffice also received a
"Trusted Seal of Approval" award from PCMagazine. Sally is also following up on
two queries in the government and enterprise data space.

X. Newswire accounts: we have 10 pre-paid press releases with NASDAQ GlobeNewswire
through December 2013, and 17 pre-paid press releases on the PRNewswire account
through May 2014. Our donation of free press release distribution by UK-based
service Pressat has no pre-established distribution timeframe(s).

16 Oct 2013

I. Budget: Sally Khudairi submitted an invoice by PR Newswire for executive
signoff and payment processing. No other vendor payments are due at this
time.

II. Fundraising/Branding/Marketing liaison: no meetings are planned.

III. Press Releases: an unusually quiet period, no formal announcements were
issued via the newswire service, ASF Foundation Blog, or announce@apache.org
during this timeframe.

IV. Informal Announcements: no items were announced on @TheASF Twitter feed.
No new posts were made on the @ApacheCon Twitter feed or
"TheApacheFoundation" account on YouTube.

V. Future Announcements: Sally has been reviewing project promotion processes
and tactics, both with podlings and TLPs. PMCs wishing to announce major
project news, as well as podlings ready to graduate from the Incubator, are
welcome to contact Sally at <press@apache.org> for more information. Kindly
provide at least 2-weeks' notice for proper planning and execution.

VI. Media Relations: we responded to 13 media requests, including a small
handful of background/process queries. The ASF received 1,090 press clips
over this time period, vs. last month's clip count of 625.

VII. Analyst Relations: Apache was mentioned in 16 reports by Gartner
(including the 2014 Cloud Computing and Data Management Planning Guides, as
well as the Who's Who Among Providers of Enterprise Service Bus Open-Source
Software and the Magic Quadrant reports for Horizontal Portals and Enterprise
Content Management), 1 write-up by GigaOM, 36 reports by Yankee Group
(including Global Consumer, Enterprise, and Mobile Forecasts), and 8 reports
by IDC (including 2013 U.S. Cloud Security Survey)

VIII. ApacheCon liaison: Sally will be working with Rich Bowen and Melissa
Warnkin on any issues needed for planning the next ApacheCon, with particular
focus on sponsor-related activities.

IX. (Non-ASF) Industry Events and Outreach liaison: we await submission
feedback regarding Apache participation in various Cloud, big data, security,
and mobile-focused conferences.

X. Newswire accounts: we have 11 pre-paid press releases with NASDAQ
GlobeNewswire through December 2013, 17 pre-paid press releases on the
PRNewswire account through May 2014. Our donation of free press release
distribution by UK-based service Pressat has no pre-established distribution
timeframe(s).

18 Sep 2013

I. Budget: we remain on schedule, with no vendor payments due at this time.

II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally
Khudairi worked with FUB on their press release announcing their server
hosting/bandwidth donation.

III. Press Releases: the following formal announcements was issued via the
newswire service, ASF Foundation Blog, and announce@apache.org:

 - 4 September: The Apache Software Foundation Announces Apache™ Cassandra™
   v2.0

IV. Informal Announcements: 1 item was announced on @TheASF Twitter feed. No
new posts were made on the @ApacheCon Twitter feed or "TheApacheFoundation"
account on YouTube.

V. Future Announcements: Sally has been coaching several podlings regarding the
project promotion process, both during incubation as well as TLP/milestone
announcements. Those PMCs wishing to announce major project news —as well as
podlings ready to graduate from the Incubator— are welcome to contact Sally at
<press@apache.org> for more information. Kindly provide at least 2-weeks'
notice for proper planning and execution.

VI. Media Relations: we responded to 18 media requests, and 3 queries on
Foundation background/operational/process information. The ASF received 625
press clips over this time period, vs. last month's clip count of 845.

VII. Analyst Relations: the Autumn briefing schedule is set, and we've kicked
off formal analyst outreach. Whilst we've had several informal interactions
with top-tier analysts, no formal briefings have taken place since 5 August.
Apache was mentioned in 19 reports by Gartner, 2 write-ups by GigaOM, 6 reports
by Yankee Group, 1 forecast by IDC, and 4 reports by 451 Research.

VIII. ApacheCon liaison: no activities are planned at this time. Melissa
Warnkin continues to follow-up on the recorded videos from ApacheCon 2013/PDX
(February 2013) that are still not online.

IX. (Non-ASF) Industry Events and Outreach liaison: Sally continues to work
with several event producers to secure Apache participation at various Cloud,
big data, security, and mobile-focused conferences.

X. Newswire accounts: we have 11 pre-paid press releases with NASDAQ
GlobeNewswire through December 2013, 17 pre-paid press releases on the
PRNewswire account through May 2014, and have just received donation of free
press release distribution by UK-based service Pressat, which we have begun to
use with the 4 September announcement.

21 Aug 2013

I. Budget: all OSCON-related expenses have been submitted for payment. We
remain on schedule, with no vendor payments due at this time.

II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally
Khudairi has secured an additional Gold-level Sponsorship renewal,
coordinated updates to the Foundation "Thanks" page, and has had several
phone calls and numerous email exchanges with four Sponsors regarding
newly-incubated projects, organizational participation, sponsorship
publicity, and events clearance/permission/signoff.

III. Press Releases: the following formal announcements were issued via the
newswire service, ASF Foundation Blog, and announce@apache.org:

 - 24 July: The Apache Software Foundation Announces Apache Mesos™ as a
   Top-Level Project
 - 23 July: The Apache Software Foundation Announces Apache OpenOffice™ 4.0

IV. Informal Announcements: 8 items were announced on @TheASF Twitter feed.
No new posts were made on the @ApacheCon Twitter feed or
"TheApacheFoundation" account on YouTube.

V. Future Announcements: Sally is currently working with a TLP on a milestone
announcement. Those PMCs wishing to announce major project news - as well as
podlings ready to graduate from the Incubator - are welcome to contact Sally
at <press@apache.org> for more information. Kindly provide at least
2-weeks' notice for proper planning and execution.

VI. Media Relations: we fielded several general inquiries, reviewed/edited 4
Apache-supporting organizations' proposed announcements and press plans,
responded to 14 media requests, and 3 queries on Foundation
background/operational information. The ASF received 845 press clips over
this time period, vs. last month's clip count of 1,695.

VII. Analyst Relations: Sally is planning the Autumn briefing schedule and is
working with select Sponsors to piggy-back on formal analyst outreach. One
briefing took place on 5 August. Apache was mentioned in 41 reports by
Gartner (including 31 Hype Cycle and 2 Magic Quadrant reports), 1 report by
Forrester, 7 write-ups by GigaOM, and 6 reports by 451 Research.

VIII. ApacheCon liaison: no activities are planned at this time. Melissa
Warnkin is leading the follow-up on the recorded videos from ApacheCon
2013/PDX (February 2013) that are still not online.

IX. (Non-ASF) Industry Events and Outreach liaison: Sally has also been
working with several event producers to secure Apache participation at
various Cloud, big data, security, and mobile-focused conferences.

X. Newswire accounts: we have 12 pre-paid press releases with NASDAQ
GlobeNewswire through December 2013, and 17 pre-paid press releases on the
PRNewswire account through May 2014.

17 Jul 2013

 I. Budget: a handful of OSCON-related charges will be submitted
 towards the end of the month. Otherwise, we are ahead of plan with no
 vendor payments due at this time.

 II. Fundraising/Branding/Marketing liaison: no meetings are
 planned. Sally Khudairi has been working with VP Fundraising
 Upayavira to secure an additional Sponsorship renewals at the Silver
 level, and is helping close one new Platinum Sponsor. She continues
 to counsel a few organizations regarding publicity and promotion
 around projects ready to enter the Apache Incubator, as well as for
 podlings under incubation. Discussions with an existing ASF Sponsor
 regarding strategies to market Apache Top-level Projects have gone
 silent over the past month.

 III. Press Releases: the following formal announcements were issued
 via the newswire service, ASF Foundation Blog, and
 announce@apache.org:

   - 18 June -- The Apache Software Foundation Announces Apache(tm)
     Subversion(r) 1.8.0

 IV. Informal Announcements: 2 items were announced on @TheASF Twitter
 feed. No new posts were made on the @ApacheCon Twitter feed or
 "TheApacheFoundation" account on YouTube.

 V. Future Announcements: a podling is working with us to prepare for
 graduation from the Incubator, and two TLP announcements are
 currently planned to support major releases. Those PMCs wishing to
 announce major project news —as well as podlings ready to graduate
 from the Incubator— are welcome to contact Sally at press@apache.org
 for more information. Kindly provide at least 2-weeks' notice for
 proper planning and execution.

 VI. Media Relations: the workload has taken a rather sharp turn
 behind the scenes, with activities that included fielding 6 general
 inquiries, reviewing/editing 5 Apache-supporting organizations'
 proposed announcements and press plans, responding to 11 media
 requests, and 6 queries on Foundation background/operational
 information. The ASF received 1,695 press clips over this time
 period, vs. last month's clip count of 428.

 VII. Analyst Relations: Sally connected with three analyst firms, and
 has one formal briefing scheduled to take place the first week of
 August. Apache was mentioned in 6 reports by Gartner, 1 report by
 Forrester, 3 write-ups by GigaOM, and 5 reports by 451 Research.

 VIII. ApacheCon liaison: no activities are planned at this time,
 however, there is still follow-up regarding the recorded videos that
 are still not online.

 IX. (Non-ASF) Industry Events and Outreach liaison: Sally has been
 working with Melissa regarding our participation at OSCON 2013, where
 we will be exhibiting in the non-profit pavilion. Melissa is
 overseeing production and logistics for promotional materials, as
 well as assisting with booth tactics where needed. Sally will not be
 able to attend OSCON this year; Martin van den Bemt has kindly
 offered to be there in her stead, and his travel/lodging expenses
 will be covered by the Marketing & Publicity budget. Sally has also
 been working with two events to secure speakers from the Apache
 Hadoop PMC and big data community.

 X. Newswire accounts: we have 14 pre-paid press releases with NASDAQ
 GlobeNewswire through December 2013, and 17 pre-paid press releases
 on the PRNewswire account through May 2014.

19 Jun 2013

 I. Budget: we have kicked off the new fiscal year with all new contracts
 signed, including PR Newswire, Meltwater News, and HALO Worldwide.
 Thanks to the efforts of Chris Mattmann and Sam Ruby from our office
 of the Treasury, no vendor payments are due at this time.

II. Fundraising/Branding/Marketing liaison: no meetings are planned.
 Sally Khudairi has been working with VP Fundraising Upayavira to
 secure 6 Sponsorship renewals (3x Platinum, 1x Gold, 1x Silver, 1x
 Bronze), plus close one new Platinum Sponsor and one upgrade to the
 Gold level. Additionally, she has counseled a small handful of
 organizations regarding publicity and promotion around projects ready
 to enter the Apache Incubator as well as for podlings under
 incubation. Discussions with an existing ASF Sponsor regarding
 strategies to market Apache Top-level Projects continue.

III. Press Releases: no formal announcements were issued via the
 newswire; one announcement was issued on the ASF Foundation Blog and
 announce@apache.org during this timeperiod.

IV. Informal Announcements: 3 items were announced on @TheASF Twitter
 feed. No new posts were made on the @ApacheCon Twitter feed or
 "TheApacheFoundation" account on YouTube.

V. Future Announcements: two announcements are currently planned to
 support major releases for TLPs. PMCs wishing to announce major
 project news —as well as podlings ready to graduate from the
 Incubator— are welcome to contact Sally at press@apache.org for more
 information. Kindly provide at least 2-weeks' notice for proper
 planning and execution.

VI. Media Relations: an usually quiet month across the board; Sally
 responded to 7 media requests and followed up on 11 various requests
 for graphics, project contact/introductions, and overall Foundation
 information. She also continues to field general inquiry phone calls
 regarding support for Apache projects --both corporate and personal
 use-- as well as numerous specific queries on issues with Apache
 OpenOffice installations. The ASF received 428 press clips over this
 time period, vs. last month's clip count of 1,775.

VII. Analyst Relations: we connected with three analyst firms regarding
 upcoming projects/areas of focus; no formal briefings are planned at
 this time. Apache was mentioned in 8 reports by Gartner, 1 report by
 Forrester, 2 write-ups by GigaOM, and 8 reports by 451 Research.

VIII. ApacheCon liaison: no activities are planned at this time.

IX. (Non-ASF) Industry Events and Outreach liaison: Sally is working with
 Melissa regarding our participation at OSCON 2013, where we will be
 exhibiting in the non-profit pavilion. In addition, Sally created new
 graphics to support several Apache TLP-based conferences, and is
 planning promotional materials production over the next 14 months.
 Melissa is overseeing production and logistics for promotional
 materials, as well as assisting with booth tactics where needed.

X. Newswire accounts: we have 15 pre-paid press releases with NASDAQ
 GlobeNewswire through December 2013, and 17 pre-paid press releases
 on the PRNewswire account through May 2014.

15 May 2013

 I. Budget: we remain ahead of plans and under budget. No vendor
payments are due at this time. The proposed budget for FY 2013-2014
was submitted to Jim Jagielski on 13 March, and we await confirmation
of Board approval. Our news dissemination account is being renewed
with PRNewswire at the beginning of the fiscal year. Our contract with
HALO Worldwide expires on 31 May.

 II. Fundraising/Branding/Marketing liaison: no meetings are
planned. Sally Khudairi has been in discussions with an existing
Sponsor regarding marketing Apache Top-level Projects, as well as with
another organization regarding the ASF Sponsorship and Apache
Incubator processes.

 III. Press Releases: no formal announcements were issued via the
newswire, ASF Foundation Blog, or announce@apache.org during this
timeperiod.

 IV. Informal Announcements: 3 items were announced on @TheASF
Twitter feed. No new posts were made on the @ApacheCon Twitter feed or
"TheApacheFoundation" account on YouTube.


 V. Future Announcements: no announcements are currently planned,
although some discussions have taken place with a podling contributor
regarding graduation. PMCs wishing to announce major project news —as
well as podlings ready to graduate from the Incubator— are welcome to
contact Sally at press@apache.org for more information. Kindly provide
at least 2-weeks' notice for proper planning and execution.

 VI. Media Relations: Sally responded to 7 media requests and 2
requests for project graphics/logos (she created new monochrome ASF
graphics for a request from an Apache project conference). The ASF
received 1,775 press clips over this time period, vs. last month's
clip count of 1,615.

 VII. Analyst Relations: no formal briefings are planned. Apache
was mentioned in 6 reports by Gartner, 4 write-ups by GigaOM, and 5
reports by 451 Research.

 VIII. ApacheCon liaison: no activities are planned at this time.

 IX. (Non-ASF) Industry Events and Outreach liaison: Sally
continues to work with O'Reilly regarding our participation at OSCON
2013; we have been formally accepted as exhibitors in the non-profit
pavilion. Melissa Warnkin is assisting with booth tactics.

 X. Newswire accounts: we have 15 pre-paid press releases with
NASDAQ GlobeNewswire through December 2013, and 7 remaining pre-paid
press releases remaining on the PRNewswire account through May 2013
which will be rolled into our balance for the new fiscal year.

# # #

17 Apr 2013

 I. Budget: we remain ahead of plans and under budget. No vendor payments
 are due at this time. The proposed budget for FY 2013-2014 was submitted
 to Jim Jagielski on 13 March.

II. Fundraising/Branding/Marketing liaison: no meetings are planned.
 Sally Khudairi has spoken with an existing Sponsor regarding a possible
 submission to the Incubator, as well as a possible new ASF Sponsor who is
 also interested in submitting a project to the Incubator.

III. Press Releases: the following formal announcements were issued via
 the newswire, ASF Foundation Blog, and announce@apache.org during this
 time period:

-9 April: The Apache Software Foundation Community Development Project
         Welcomes Student Proposals for Google Summer of Code 2013
-9 April: MEDIA ALERT: The Apache Struts Project Announces Apache Struts™ 1 End-Of-Life
-9 April: The Apache Software Foundation Announces Apache cTAKES™ as a Top-Level Project
-2 April: The Apache Software Foundation Announces Apache Bloodhound™ as a Top-Level Project
-25 March: The Apache Software Foundation Announces Apache CloudStack™ as a Top-Level Project

IV. Informal Announcements: 6 items were announced on @TheASF Twitter
 feed. No new posts were made on the @ApacheCon Twitter feed or
 "TheApacheFoundation" account on YouTube.

V. Future Announcements: no announcements are currently planned. PMCs
 wishing to announce major project news —as well as podlings ready to
 graduate from the Incubator— are welcome to contact Sally at
 press@apache.org for more information. Kindly provide at least 2-weeks'
 notice for proper planning and execution.

VI. Media Relations: Sally responded to 11 media requests and 3 requests
 for project graphics/logos (she created new "Community Partner" graphics
 for a request from an Apache project training event). The ASF received
 1,615 press clips over this time period, vs. last month's clip count of
 1,203.

VII. Analyst Relations: no formal briefings are planned. Apache was
 mentioned in 9 reports by Gartner, 1 report by Forrester, 11 write-ups by
 GigaOM, and 14 reports by 451 Research.

VIII. ApacheCon liaison: no activities are planned at this time.

IX. (Non-ASF) Industry Events and Outreach liaison: Sally continues to
 work with O'Reilly regarding our participation at OSCON 2013; Melissa
 Warnkin is assisting with booth tactics.

X. Newswire accounts: we have 15 pre-paid press releases with NASDAQ
 GlobeNewswire through December 2013, and 7 pre-paid press releases
 remaining on the PRNewswire account through May 2013.

20 Mar 2013

I. Budget: we remain ahead of plans and under budget. No vendor payments
are due at this time.

II. Fundraising/Branding/Marketing liaison: no meetings are planned.

III. Press Releases: no formal announcements were issued via the newswire,
ASF Foundation Blog, announce@apache.org, or announce@apachecon.com during
this timeperiod.

IV. Informal Announcements: 3 items were announced on @TheASF Twitter
feed, and 26 on the @ApacheCon Twitter feed. No new posts were made on
"TheApacheFoundation" account on YouTube.

V. Future Announcements: a graduation announcement is being planned for a
project currently in the Apache Incubator, as well as several press
releases from a few TLPs. PMCs wishing to announce major project news —as
well as podlings ready to graduate from the Incubator— are welcome to
contact Sally at press@apache.org for more information. Kindly provide at
least 2-weeks' notice for proper planning and execution.

VI. Media Relations: Sally responded to 9 media requests, 4 requests for
project graphics/logos, and coordinated 15 interviews across various
projects for a recently-published feature on the ASF's influence in the
world of Open Source. The ASF received 1,203 press clips over this time
period, vs. last month's clip count of 612.

VII. Analyst Relations: no formal briefings are planned. Apache was
mentioned in 10 reports by Gartner, 3 reports by Forrester, 12 write-ups
by GigaOM, and 19 reports by 451 Research.

VIII. ApacheCon liaison: Sally created and moderated the "Apache and The
Business of Open Source" plenary panel, and met with several ASF Sponsors.
She also created new graphics and worked with Melissa Warnkin on
production of promotional items that were distributed at ApacheCon.

IX. (Non-ASF) Industry Events and Outreach liaison: no new activities are
underway. We are working with O'Reilly regarding our participation at
OSCON 2013.

X. Newswire accounts: we have 15 pre-paid press releases with NASDAQ
GlobeNewswire through December 2013, and 12 pre-paid press releases
remaining on the PRNewswire account through May 2013.

20 Feb 2013

 I. Budget: we remain ahead of plans and under budget. We are
incurring a production expense for "Apache" promotional items for
distribution at ApacheCon, as well as travel expenses for Sally
Khudairi to attend and present at the conference. No vendor payments
are due at this time.

 II. Fundraising/Branding/Marketing liaison: no meetings are
planned. Sally has been assisting Upayavira in securing and processing
3 Platinum Sponsorship renewals.

 III. Press Releases: no formal announcements were issued via the
newswire, ASF Foundation Blog, announce@apache.org, or
announce@apachecon.com during this timeperiod.

 IV. Informal Announcements: 4 items were announced on @TheASF
Twitter feed, and 10 on the @ApacheCon Twitter feed. No new posts were
made on "TheApacheFoundation" account on YouTube.

 V. Future Announcements: a graduation announcement is being planned
for a project currently in the Apache Incubator. PMCs wishing to
announce major project news —as well as podlings ready to graduate from
the Incubator— are welcome to contact Sally at press@apache.org for
more information. Kindly provide at least 2-weeks' notice for proper
planning and execution.

 VI. Media Relations: Sally responded to 4 media requests, 2
requests for project graphics/logos, and is coordinating 15 interviews
across various projects for a feature on the ASF's influence in the
world of Open Source. The ASF received 612 press clips over this time
period, vs. last month's clip count of 466.

 VII. Analyst Relations: no formal briefings are planned. Apache was
mentioned in 5 reports by Gartner, 1 write-up by GigaOM, and 3 reports
by 451 Research.

 VIII. ApacheCon liaison: a press release for ApacheCon will be
disseminated on 6 February. Sally will be attending the event to
organize and moderate "The Business of Open Source" plenary panel. She
also created new graphics and is working with Melissa Warnkin on
production of promotional items to be distributed at ApacheCon and
other ASF events.

 IX. (Non-ASF) Industry Events and Outreach liaison: no new
activities are underway, aside from our working with O'Reilly regarding
our participation with OSCON 2013, as well as possibly the
Strata/Hadoop World conferences.

 X. Newswire accounts: we have 15 pre-paid press releases with
NASDAQ GlobeNewswire through December 2013, and 12 pre-paid press
releases remaining on the PRNewswire account through May 2013.

16 Jan 2013

 I. Budget: we remain ahead of plans and under budget. We have renewed the
 contract with NASDAQ GlobeNewswire via HALO Worldwide that provides the
 ASF 17 pre-paid press releases with an additional 20% discount over
 already-reduced wire distribution rates.

II. Fundraising/Branding/Marketing liaison: no meetings are planned.

III. Press Releases: the following formal announcements were issued via the
 newswire, ASF Foundation Blog, announce@apache.org, and
 announce@apachecon.com (where appropriate) --
- 14 January 2013: The Apache Software Foundation Announces
 Apache Flex™ as a Top-Level Project
- 2 January 2013: The Apache Software Foundation Announces
 Apache Cassandra™ v1.2

IV. Informal Announcements: 4 items were announced on @TheASF Twitter
 feed, and 33 on the @ApacheCon Twitter feed. No new posts were made on
 "TheApacheFoundation" account on YouTube.

V. Future Announcements: no ASF announcements are currently planned,
 although a press release for ApacheCon is in development and will be
 disseminated the week of 21 January. PMCs wishing to announce major
 project news —as well as podlings ready to graduate from the
 Incubator—are welcome to contact Sally Khudairi at press@apache.org for
 more information. Kindly provide at least 2-weeks' notice for proper
 planning and execution.

VI. Media Relations: an addition to select pre-announcement briefings, 3
 media requests were responded to, and 2 interviews coordinated for
 various projects. The ASF received 466 press clips over this time period,
 vs. last month's clip count of 702.

VII. Analyst Relations: no formal briefings are planned. Apache was
 mentioned in 1 report by Forrester, 9 reports by Gartner, 1 write-up by
 GigaOM, and 2 reports by 451 Research.

VIII. ApacheCon liaison: Sally continues to advise The Open Bastion
 regarding sponsorships and publicity for ApacheCon North America, and had
 established the Lanyrd site for the event and populated the full program
 and speaker list. She will also be attending the event to organize and
 moderate "The Business of Open Source" plenary panel.

IX. (Non-ASF) Industry Events and Outreach liaison: no new activities are
 underway. Sally has connected with the team at O'Reilly regarding our
 participation with OSCON 2013, as well as possibly the Strata/Hadoop
 World conferences.

X. Newswire accounts: we have 15 pre-paid press releases with NASDAQ
 GlobeNewswire through December 2013, and 12 pre-paid press releases
 remaining on the PRNewswire account through May 2013.

19 Dec 2012

I. Budget:
We remain ahead of plans and under budget. An invoice from HALO Worldwide
will be forthcoming for the contract renewal with NASDAQ GlobeNewswire,
giving the ASF 17 pre-paid press releases with an additional 20% discount
over already-reduced wire distribution rates.

II. Fundraising/Branding/Marketing liaison:
No meetings are planned.

III. Press Releases:
The following formal announcements were issued via the newswire, ASF
Foundation Blog, announce@apache.org, and announce@apachecon.com (where
appropriate) --
- 12 December 2102: The Apache Software Foundation Announces Program
 for 25th ApacheCon
- 12 December 2102: ApacheCon North America Announces "Open Source
 Community Leadership Drives Enterprise-Grade Innovation"

IV. Informal Announcements:
6 items were announced on @TheASF Twitter feed, and 52 on the  @ApacheCon
Twitter feeds. Special thanks to Mark Thomas for posting 7 new video
presentations from ApacheCon Europe to "TheApacheFoundation" account on
YouTube.

V. Future Announcements:
A press release for Apache Cassandra v1.2 is in development.  PMCs wishing
to announce major project news —as well as podlings ready to graduate from
the Incubator—are welcome to contact Sally Khudairi at press@apache.org for
more information. Kindly provide at least 2-weeks' notice for proper
planning and execution.

VI. Media Relations:
An addition to select pre-announcement briefings, 3 media requests were
responded to, and 2 interviews coordinated for various projects. The ASF
received 702 press clips over this time period, vs. last month's clip count
of 2,121.

VII. Analyst Relations:
An informal briefing on Apache CouchDB is currently in progress. Select
members of the analyst community continue to receive regular announcements,
and are provided backgrounders upon request. Apache was mentioned in 1
report by Forrester, 2 reports by Gartner, and 7 write-ups by GigaOM.

VIII. ApacheCon liaison:
Sally is advising The Open Bastion on securing sponsorships for ApacheCon
North America, and has formally handed over tactical PR for the event
(oversight will continue per the ASF's contract with TOB). She will be
liaising with conference publicity where speakers/track chairs are needed,
and will be coordinating with Jim Jagielski, who will be leading the event
as Conference Chair. Sally will also organize and moderate "The Business of
Open Source" panel by request from TOB.

IX. (Non-ASF) Industry Events and Outreach liaison:
In maintenance mode at present; no new activities are underway. Sally has
reached out to the team at O’Reilly to determine our level of activity with
OSCON 2013, as well as possibly the Strata/Hadoop World conferences.

X. Newswire accounts:
We have 17 pre-paid press releases with NASDAQ GlobeNewswire (contract
extended to December 2013 via the HALO Worldwide master account, giving the
ASF additional 20% discount). We also have 12 pre-paid press releases
remaining on the PRNewswire account through May 2013.

21 Nov 2012 [Sally Khudairi / Greg]

I. Budget: we are ahead of plans, under budget, with no payments due at
this time.

II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally
Khudairi has been working with ApacheCon sponsorship liaison with select
ASF Platinum, Gold, and Silver Sponsors. She also continues to work with a
small handful of companies that are a) actively participating in the
Apache Incubator and seeking to promote various milestones; or b) planning
to contribute projects to the Incubator to ensure their publicity plans
comply with our guidelines; or c) are planning to launch events/products
and need clearance from Brand Management and/or ConCom. After three months
of planning and coordination, the donation of ARM servers from Dell and
Calxeda was successfully completed and announced on 24 October at Hadoop
World. Special thanks to the Apache Infrastructure team for their
much-needed help and ongoing support!

III. Press Releases: the following formal announcements were
issued via the newswire, ASF Foundation Blog, announce@apache.org, and
announce@apachecon.com (where appropriate) --
- 30 October 2012: The Apache Software Foundation Announces
ApacheCon Europe Community Edition Officially Sold-Out; Extends CFP for North
America Event
-18 October 2012: The Apache Software Foundation Announces
Apache OpenOffice(tm) as a Top-Level Project

IV. Informal Announcements: the following items were
announced on @TheASF and @ApacheCon Twitter feeds (excludes interactions/conversations/responses/replies/re-tweets
of non-ASF posts) --
- 14 November - @ApacheCon [re-tweeted by @TheASF] - Early
Registration is OPEN for #ApacheCon --sign up today + save!
http://na.apachecon.com/  #Apache
#conference #OpenSource #community #PDX
- 14 November - @TheASF - Congratulations to #Apache
#Hadoop for winning @HPCwire's "Readers' Choice: Best Application of
#BigData in #HPC" award at #SC12!
- 14 November - @ApacheCon - Early Registration is OPEN for
#ApacheCon --sign up today + save! http://na.apachecon.com/  #Apache #conference #OpenSource #community
#PDX
- 12 November - @ApacheCon - Keep 'em coming:
talks/trainings CFP for #ApacheCon North America is closing soon!
http://na.apachecon.com/cfp/  #Apache
#conference #OpenSource #PDX
- 12 November - @ApacheCon - Fun photos are up of last
week's #ApacheCon #Europe --thanks to all who participated!
https://twitter.com/search/apachecon/grid/photos … #Apache #conference
#OpenSource
- 11 November - @ApacheCon - FINAL HOURS: #ApacheCon talks
+ trainings #Apache #HTTPServer #Cassandra #Hadoop #Lucene/Solr #OpenOffice
#Maven +more! http://na.apachecon.com/cfp/
- 11 November - @ApacheCon - Great presentations, slides
& updates from last week's #ApacheCon #Europe available
https://twitter.com/search?q=apachecon&src=typd … #Apache #Community #conference
- 11 November - @ApacheCon - Join us! #Apache #BigData
#Cloud #Messaging #LinkedData #Java #NoSQL #SmartSearch #Servers #Web
#Community #Innovation http://na.apachecon.com/
- 11 November - @ApacheCon - Early Registration is OPEN for
#ApacheCon --sign up today + save! http://na.apachecon.com/  #Apache #conference #OpenSource #PDX
- 11 November - @ApacheCon - CFP CLOSING SOON: #Apache
#BigData #Cloud #Messaging #LinkedData #Java #NoSQL #SmartSearch #Servers
#Community +more http://na.apachecon.com/cfp/
- 11 November - @ApacheCon - FINAL CALL: #ApacheCon talks +
trainings #Apache #HTTPServer #Cassandra #Hadoop #Lucene/Solr #OpenOffice
#Sling +more! http://na.apachecon.com/cfp/
- 11 November - @ApacheCon - #CFP for #ApacheCon ends 11
Nov --theme: "Open Source Community Leadership Drives Enterprise-Grade
Innovation" http://na.apachecon.com/cfp/  #Apache
- 10 November - @ApacheCon - Final call for talks +
trainings for for #ApacheCon North America:ends 11 Nov!
http://na.apachecon.com/cfp/  #Apache
#BigData #Cloud #HTTPServer #PDX
- 10 November - @ApacheCon [re-tweeted by @TheASF] - Last
chance! #CFP for ApacheCon North America closes 11 Nov! Submit your #talk +
#training proposals now! http://na.apachecon.com/cfp/  #Apache #PDX
- 9 November - @ApacheCon - #ApacheCon CFP ends 11 Nov;
Travel Assistance applications close 26 Nov https://www.apache.org/travel/  EARLY BIRD REG OPEN!
http://na.apachecon.com/  #PDX
- 9 November - @ApacheCon - Hats off to all #ApacheCon
#Europe participants --fab speakers, sponsors, delegates & staff: THANK
YOU! Onto ACNA #PDX! http://apachecon.com/
- 6 November - @ApacheCon - Friends of @TheASF will hold a
#BoF at @Supercomputing on #open #governance for #cyberinfrastructure
#software. http://sc12.supercomputing.org/schedule/event_detail.php?evid=bof212
… #Apache
- 6 November - @ApacheCon [re-tweeted by @TheASF] - Got
what it takes to present to & train the #Apache #community? #CFP for
#ApacheCon NA extended to 11 Nov! http://na.apachecon.com/cfp/  #conference
- 5 November - @ApacheCon - Coming to the #Rhein-Neckar
Arena for #ApacheCon #Europe? We're in the BUSINESS CLUB: "Fanshop"
nearby & footie kicker sculpture in front!
- 5 November - @ApacheCon - Thanks to @VMware for
sponsoring the #ApacheCon #Europe #Apache #Committers & #Hackathon
Reception at the fabulous @museumtechnik Sinsheim!
- 5 November - @ApacheCon - #ApacheCon Europe has kicked
off today in Sinsheim --lots of great folks, hacking, and networking thus far!
#Hackathon #Apache #conference
- 3 November - @ApacheCon - w00t! Early-Bird Reg is open
for #ApacheCon NA --sign up today and save $330 over last year's rate!
http://na.apachecon.com/  #Apache
#conference
- 1 November - @TheASF [re-tweeted by @ApacheCon] - Showcase
your smarts to the #Apache #community! Preso & training submissions for #ApacheCon
NA close 9 Nov http://na.apachecon.com/cfp/  #CFP #event
- 1 November - @TheASF - #ASF #Infrastructure donations
include @VMWare virtualization software & @Thawte SSL certificates -many
thanks! http://www.apache.org/foundation/thanks … #Apache
- 1 November - @TheASF - Did you know #ASF #infrastructure
uses servers donated by @Sun @IBM @HP @Dell & @Calxeda ? Thank you!!
http://www.apache.org/foundation/thanks … #in-kind #Apache
- 1 November - @TheASF - Additional thanks for
#Infrastructure Support to @NoIPcom , http://develooper.com  & http://Hyperreal.org  http://www.apache.org/foundation/thanks …
#Apache
- 1 November - @ApacheCon - YES! Spots available for
#ApacheCon's popular FastFeather track next wk. Short presos on #Apache
projects of all kinds
https://docs.google.com/spreadsheet/viewform?formkey=dEtBTHBjTTZfWGRNNlJrQmY4YWNoM2c6MQ
…
- 1 November - @ApacheCon - Reminder: #CFP (Talks &
Trainings) for #ApacheCon North America closes 9 Nov! Newbie? Guru? All
Welcome! http://na.apachecon.com/cfp/  #Apache
- 31 October - @TheASF - Did you know that the total market
for #Apache #Hadoop Market is expected to reach $13.95 Billion by 2017?
#BigData #study @MarketsandMarkets
- 31 October - @TheASF - Major thanks to @osuosl &
@SURFnet for providing #ASF infrastructure support (server hosting &
bandwidth). Our @infrabot loves you! #Apache
- 31 October - @TheASF - Thanks #ASF Bronze #Sponsors
@BlueNog @DigitalPrimates @IntuitInc @Liip @LucidImagineer @Talend @Twitter
@Two_Sigma ... http://www.apache.org/foundation/thanks …
- 31 October - @TheASF - Thanks #ASF Silver #Sponsors!
@BasisTechnology @Cloudera @GoDaddy @HuaweiPress @InMotionHosting @pswgroup
@SpringSource & @WANdisco #Apache
- 31 October - @TheASF - Thank you to #ASF Gold #Sponsors
@AMD_Unprocessed @HP @Hortonworks @IBM and @photomatt !
http://www.apache.org/foundation/thanks … … #Apache #support #gratitude
- 31 October - @TheASF - Thanks #ASF Platinum #Sponsors
@Yahoo @Microsoft @Google @Citrix and @Facebook ! We so appreciate your support
http://www.apache.org/foundation/thanks … #Apache
- 31 October - @TheASF - Did you know that #ASF #Sponsors
offset expenses incl bandwidth, servers/hdware, legal, mktg/PR, support staff
+more? http://www.apache.org/foundation/thanks …
- 31 October - @ApacheCon - We're super excited for
#ApacheCon Europe at the state-of-the-art #Rhein-Neckar Arena
http://www.achtzehn99.de/stadium/  Thanks
@SAP! http://www.apachecon.eu/
- 30 October - @TheASF [re-tweeted by @ApacheCon] - Announcing
#ApacheCon #Europe #Community Edition Officially Sold-Out; Extends #CFP for
North America Event http://s.apache.org/08  #Apache
- 29 October - @ApacheCon - Welcome Claus von Riegen, @SAP
Head of Open Source & Open Standard participation, as #ApacheCon #Europe
plenary speaker http://www.apachecon.eu/
- 29 October - @ApacheCon - Thank you @Oracle for
sponsoring the #Apache #OpenOffice Track at #ApacheCon #Europe!
http://www.apachecon.eu/sponsors/  #conference #community
- 29 October - @ApacheCon - Special thanks to @Cloudant and
@Optiver for co-sponsoring the #NoSQL #Database Tracks at #ApacheCon #Europe!
http://www.apachecon.eu/sponsors/  #CouchDB
- 29 October - @ApacheCon - "Es gibt noch
#Studenten-Tickets zu 75€ für die #ApacheCon #Europe - sei schnell!"
http://www.apachecon.eu/  #konferenz #Rhein-Neckar
#OpenSource
- 29 October - @ApacheCon - Less than 1/2 dozen tickets
remain for #ApacheCon #Europe! Sign up today!
http://www.apachecon.eu/tickets/  #Apache
#conference #OpenSource #Germany
- 28 October - @ApacheCon [re-tweeted by @TheASF] - Get
cracking on your proposals! The #ApacheCon NA #CFP has been extended to Friday
9 November. Will you submit? http://na.apachecon.com/cfp/  do RT!
- 24 October - @ApacheCon - Jian Lee presents
"Improvements of Table Formatting in Writer" at #ApacheCon -join us!
http://www.apachecon.eu/schedule/  #Apache #OpenOffice #conference
- 24 October - @ApacheCon - Łukasz Dywicki presents
"When #Camel meets CDI" at ApacheCon --join us!
http://www.apachecon.eu/schedule/  #Apache #enterprise #messaging #conference
- 24 October - @ApacheCon - Olivier Heintz presents
"OFBiz CRM, presentation, functionalities" at #ApacheCon --join us!
http://www.apachecon.eu/schedule/  #conference #Apache #ERP
- 24 October - @ApacheCon - Mikhail Khludnev presents
"Handling Realtime Item Availability in #eShop" at #ApacheCon
http://www.apachecon.eu/schedule/  #Lucene #Solr #Apache
- 24 October - @ApacheCon - Tammo van Lessen presents
"Faster builds with #Apache #Buildr" at #ApacheCon --join us!
http://www.apachecon.eu/schedule/  #conference #OpenSource #Europe
- 23 October - @ApacheCon - Find out what's new @TheASF at
the #ApacheCon Fast Feather Track! Itching to showcase your #Apache project?
Sign up at http://www.apachecon.eu/tracks/fft-meetup/ …
- 23 October - @ApacheCon - Andre Fischer presents "#OpenOffice
Build System" at #ApacheCon --join us!
http://www.apachecon.eu/schedule/  #Apache #conference #OpenSource
- 23 October - @ApacheCon - Kai Wähner presents "Next
Generation – Systems Integration in the #Cloud Era with #Apache #Camel" at
#ApacheCon! http://www.apachecon.eu/schedule/
- 23 October - @ApacheCon - #ApacheCon presents Olivier
Heintz "Multi resource Project Scheduling with #OFBiz"
http://www.apachecon.eu/schedule/  Join
us! #Apache #ERP #OpenSource
- 23 October - @ApacheCon - #ApacheCon presents Tommaso
Teofili "Text categorization with #Lucene & #Solr" Join us
http://www.apachecon.eu/schedule/  #Apache #SmartSearch #conference
- 23 October - @ApacheCon - #ApacheCon presents Christian
Grobmeier "World of #Logging" http://www.apachecon.eu/schedule/  Join us! #Apache #conference #OpenSource #Germany
- 23 October - @ApacheCon - #ApacheCon presents Rony
Flatscher "Scripting #Apache #OpenOffice" Join us!
http://www.apachecon.eu/schedule/  #Apache #conference #OpenSource #Germany
- 23 October - @ApacheCon - #ApacheCon presents Frank
Lyaruu "Scripting languages in #OSGi" Join us!
http://www.apachecon.eu/schedule/  #Apache #Modular #Java #Applications
- 23 October - @ApacheCon - #ApacheCon presents Dejan
Bosanac "#Apollo & future of #ActiveMQ"
http://www.apachecon.eu/schedule/  Join
us #Apache #Enterprise #Messaging #Integration
- 23 October - @ApacheCon - #ApacheCon presents Sascha
Rodekamp "Multi-Store #eCommerce with #Apache #OFBiz" Join us!
http://www.apachecon.eu/schedule/  #Apache #OpenSource #ERP
- 23 October - @ApacheCon - #ApacheCon presents Michael
Christen "A Web #Search Appliance with #Solr & #YaCy" Join us!
http://www.apachecon.eu/schedule/  #Apache #Lucene #smartsearch
- 23 October - @ApacheCon - #ApacheCon presents Gabriele
Columbro "Standard Application Lifecycle Mgmt as Community &
#Enterprise enabler" Join us! http://www.apachecon.eu/schedule/
- 23 October - @ApacheCon - #ApacheCon presents Liu Zhe
"#Apache #OpenOffice Automated Testing" Join us!
http://www.apachecon.eu/schedule/  #conference #OpenSource #Germany
- 23 October - @ApacheCon - #ApacheCon presents Karl Pauls "#Felix
Connect" http://www.apachecon.eu/schedule/  Join us! #Apache #conference #OpenSource #Modular #Java #Applications
- 23 October - @ApacheCon - #ApacheCon presents Hadrian
Zbarcea "#Apache #Camel - Advanced Techniques" http://www.apachecon.eu/schedule/  Join us! #Apache #conference #OpenSource
- 23 October - @ApacheCon - #ApacheCon presents Nandana
Mihindukulasooriya "Publishing #LinkedData - Lessons Learned in
#Government" Join us! http://www.apachecon.eu/schedule/
- 23 October - @ApacheCon - #ApacheCon presents Ingo Renner
"#CMS Integration of #Apache #Solr - How we did it"
http://www.apachecon.eu/schedule/  Join
us! #smartsearch #conference
- 23 October - @ApacheCon - #ApacheCon presents Karl-Heinz
Marbaise "Unit- & Integration Testing w/ #Maven"
http://www.apachecon.eu/schedule/  Join
us #Apache #conference #OpenSource
- 23 October - @ApacheCon - #ApacheCon presents Weike Liang
"DOCX Export In AOO" Join us! http://www.apachecon.eu/schedule/  #Apache #OpenOffice #conference #OpenSource
#Germany
- 23 October - @ApacheCon - #ApacheCon presents Carsten
Ziegeler "Managing Installations & Provisioning #OSGi
Applications" Join us http://www.apachecon.eu/schedule/  #Apache #Java
- 23 October - @ApacheCon - #ApacheCon presents Christian
Müller "#Apache #Camel in Action - Common Problems, Solutions & Best
Practices" Join us! http://www.apachecon.eu/schedule/
- 23 October - @ApacheCon - #ApacheCon presents Christoph
Goller "#Solr-based search & tagging services..." Join us
http://www.apachecon.eu/schedule/  #Apache #conference #OpenSource
- 23 October - @ApacheCon - #ApacheCon presents Dragan
Milosevic "Flexible Distributed Reporting...powered by #Hadoop &
#Lucene" Join us! http://www.apachecon.eu/schedule/  #Apache
- 23 October - @ApacheCon - "Es gibt noch
Studenten-Tickets zu 75€ für die #ApacheCon #Europe - sei schnell!"
http://www.apachecon.eu/  #konferenz
#Rhein-Neckar #OpenSource
- 23 October - @ApacheCon - #ApacheCon presents Jukka
Zitting" The secrets of a file" Join us!
http://www.apachecon.eu/schedule/  #Apache #conference #OpenSource #Germany
- 23 October - @ApacheCon - #ApacheCon presents Matthias
Stürmer "...improving #OOXML integration in #LibreOffice/#Apache
#OpenOffice" Join us! http://www.apachecon.eu/schedule/
- 23 October - @ApacheCon - #ApacheCon presents A Broekhuis
"Modular Java Applications Native-OSGi, Modular Software Development in a
Native world" http://www.apachecon.eu/schedule/
- 23 October - @ApacheCon - #ApacheCon presents Jan Lehnardt
"The #CouchDB Implementation" Join us!
http://www.apachecon.eu/schedule/  #NoSQL
#database #conference #Germany
- 23 October - @ApacheCon - #ApacheCon presents Suat Gonul:
"#Semantic #Indexing & #Search for Content Management Systems"
Join us http://www.apachecon.eu/schedule/  #LinkedData #CMS
- 23 October - @ApacheCon - #ApacheCon presents Chris
Hostetter "Boosting & Biasing: Using Domain Knowledge + User
#Analytics in #Apache #Solr" http://www.apachecon.eu/schedule/
- 23 October - @ApacheCon - #ApacheCon presents Simone
Tripodi: "Refurbished wheels still round - the rise of reusable components
in ASF" Join us http://www.apachecon.eu/schedule/
-19 October - @ApacheCon - Welcome #ApacheCon #Europe
#Community Sponsors @innoQ @OneHippo @dkd_de @GridDynamics @sentric_ch
@Lynx_consulting BeyondTrees @anneveling !
- 19 October - @ApacheCon - A great promotion for #ApacheCon
from Louis Suárez-Potts @luispo --thank you!
http://ooo-speak.blogspot.no/2012/10/apachecon-na-2013-welcome.html …
#conference
- 18 October - @ApacheCon - #ApacheCon's #Community Edition
is a smaller, less formal event aimed at a more technically-oriented audience.
Join us! http://www.apachecon.eu/schedule/
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"Lucene 4 Performance Tuning" w/Simon Willnauer http://www.apachecon.eu/schedule/  #SmartSearch #Solr #conference #Germany
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"#Tomcat 8 preview" w/Mark Thomas
http://www.apachecon.eu/schedule/  #Enterprise #computing #server #conference
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"Getting started with AMQP 1.0 using #Apache #Qpid" w/Rajith
Attapattu http://www.apachecon.eu/schedule/  #Cloud #conference
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"High Availability #Hadoop" w/Steve Loughran
http://www.apachecon.eu/schedule/  #BigData #Cloud #conference #Germany
- 18 October - @ApacheCon - Join us at #ApacheCon #Europe
for the BoF on building and maturing the #Apache #OpenOffice #Community
http://www.apachecon.eu/schedule/  #conference
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"Content extraction with #Apache #Tika" w/Jukka Zitting
http://www.apachecon.eu/schedule/  #Lucene
#Solr #conference
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"An introduction to #Apache #Flex" w/Justin Mclean"
http://www.apachecon.eu/schedule/  #enterprise #computing #conference
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"OpenSource #AMQP messaging with #Apache #Qpid" w/Doug Mahugh
http://www.apachecon.eu/schedule/  #conference #Germany
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"#HBase Sizing and Schema Design" w/Lars George
http://www.apachecon.eu/schedule/  #BigData #Hadoop #conference #Germany
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"Interfacing #Apache #HTTPServer 2.4 w/External Applications" w/Jeff
Trawick http://www.apachecon.eu/schedule/  #conference
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"Mosaic Fun with #OpenOffice Calc" w/imacat
http://www.apachecon.eu/schedule/  #conference #OpenSource #productivity #suite
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"#SolrCloud Round Table" w/Mark Miller
http://www.apachecon.eu/schedule/  #SmartSearch
#Lucene #Solr #conference #Germany
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"#Wicket - where do we go from here?" w/Sven Meier
http://www.apachecon.eu/schedule/  #enterprise #computing #conference
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"#Apache #CloudStack Scalability" w/Kevin Kluge
http://www.apachecon.eu/schedule/  #Cloud
#CloudComputing #conference
- 18 October - @ApacheCon - #ApacheCon #Europe highlight
"Operating #HBase: Things You Need to Know" w/Christian Gügi
http://www.apachecon.eu/schedule/  #BigData #conference #Germany
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"Cloud4All - automatic personalised access" w/ Steve Lee
http://www.apachecon.eu/schedule/  #Web
#Infrastructure #conference
- 18 October - @ApacheCon - #ApacheCon #Europe highlight
"Moving the DrawingLayer component of #Apache #OpenOffice .." w/Armin
LeGrand http://www.apachecon.eu/schedule/  #conference
- 18 October - @ApacheCon - #Apache & #BigData top the
list: No certification required for 10 top-paying IT skills
http://ow.ly/ewi0x  via @joemckendrick
& @mattz62
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"#ElasticSearch in Production: lessons learned" w/Anne Veling
http://www.apachecon.eu/schedule/  #SmartSearch #Lucene #Solr
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"Modern Web #Application Development With #Apache #Struts 2" w/René
Gielen http://www.apachecon.eu/schedule  #conference
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"What is new in #CloudStack 4.0?" w/Wido den Hollander
http://www.apachecon.eu/schedule/  #Cloud
#conference #Germany
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"#Hadoop #YARN - Under the Hood" w/Sharad Agarwal
http://www.apachecon.eu/schedule/  #BigData #conference #Germany
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"#Apache #HTTP Server 2.4 Problem Diagnosis" w/Jeff Trawick
http://www.apachecon.eu/schedule/  #conference #Germany
- 18 October - @ApacheCon - Join us for a BoF on the
#OpenDocument file format (#ODF) with the #Apache #OpenOffice Community at
#ApacheCon #Europe! http://www.apachecon.eu/schedule/
- 18 October - @ApacheCon - Gartner: "#BigData to Drive
$34B of IT Spending in 2013" http://lnkd.in/UVbg4E  Join us at #ApacheCon #Europe + learn how
http://www.apachecon.eu/schedule/
- 18 October - @ApacheCon - #SmartSearch fans: the
@LuceneEurocon is co-located with #ApacheCon #Europe! Join us!
http://www.apachecon.eu/schedule/  #Lucene #Solr thx @LucidImagineer
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"#Solr 4, the #NoSQL database" w/Yonik Seeley
http://www.apachecon.eu/schedule/  #Lucene #Solr #conference #Germany
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"Open Source Identity Management" w/Francesco Chicchiriccò
http://www.apachecon.eu/schedule/  #enterprise #conference
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"Introduction to #Apache #CloudStack" w/Kevin Kluge
http://www.apachecon.eu/schedule/  #Cloud
#conference #Germany
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"Inside hadoop-dev" w/Steve Loughran
http://www.apachecon.eu/schedule/  #conference #BigData #Hadoop #OpenSource #Germany
- 18 October - @ApacheCon - #ApacheCon #Europe highlight
"#Enterprise Performance: #Scaling the Web with #Apache" w/Igor Galić
http://www.apachecon.eu/schedule/  #conference #Germany
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"Change Tracking in #Apache #OpenOffice and #ODF" w/Oliver-Rainer
Wittmann http://www.apachecon.eu/schedule/  #conference
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"Searching relational like data w/ #Lucene" by Martijn van Groningen
http://www.apachecon.eu/schedule/  #conference #search
- 18 October - @ApacheCon - #ApacheCon #Europe highlight
"#Apache #TomEE, #JavaEE 6 Web Profile on #Tomcat" w/David Blevins
http://www.apachecon.eu/schedule/  #conference #Enterprise
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"Extending lifespan with #Hadoop & R" w/Radek Maciaszek
http://www.apachecon.eu/schedule/  #conference #BigData #OpenSource
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"Introducing #Apache #TrafficServer" w/Igor Galić
http://www.apachecon.eu/schedule/  #conference #OpenSource #Germany
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"#Apache #OpenOffice Accessibility" w/Steve Yin
http://www.apachecon.eu/schedule/  #conference #OpenSource #Germany
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"Query Parsing - Tips and Tricks" w/Erik Hatcher
http://www.apachecon.eu/schedule/  #Lucene #Solr + Friends #conference
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"The #Apache #MyFaces Universe" w/Gerhard Petracek
http://www.apachecon.eu/schedule/  #conference #OpenSource
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"#Deltacloud and #Cloud API standards" w/David Lutterkort. Register
http://www.apachecon.eu/schedule/  #conference #Apache
- 18 October - @TheASF [re-tweeted by @ApacheCon] - Those
experiencing difficulty accessing today's #Apache #OpenOffice post may also
find the announcement at http://s.apache.org/fo
- 18 October - @ApacheCon - Congratulations to #Apache
#OpenOffice on becoming a TLP @TheASF! Catch @openofficeorg at #ApacheCon
http://www.apachecon.eu/  #conference
- 18 October - @TheASF [re-tweeted by @ApacheCon] - The
Apache Software Foundation Announces #Apache #OpenOffice as a Top-Level Project
http://s.apache.org/XiQ  #OpenSource
#productivitysuite
- 18 October - @ApacheCon - Reminder: CFP for #ApacheCon NA
closes 5 Nov. From #Abdera to #Zookeeper, all are welcome! http://na.apachecon.com/cfp/  #Apache #conference #PDX
- 18 October - @ApacheCon - #ApacheCon #Europe highlight:
"Enabling Elastic, Multi-tenant, Highly Available #Hadoop on Demand"
w/Richard McDougall http://www.apachecon.eu/schedule/
- 18 October - @TheASF - Those experiencing difficulty
accessing today's #Apache #OpenOffice post may also find the announcement at
http://s.apache.org/fo
- 18 October - @TheASF - The Apache Software Foundation
Announces #Apache #OpenOffice as a Top-Level Project
http://s.apache.org/XiQ  #OpenSource
#productivitysuite
- 17 October - @ApacheCon - #ApacheCon #Europe highlight:
"Policing the RFC: How Not To Kill Your Website at Scale" by Graham
Leggett. Program/reg http://apachecon.eu/schedule/
- 17 October - @ApacheCon - #ApacheCon #Europe highlight:
"#OpenOffice Extensions and Templates" by Roberto Galoppini"
http://www.apachecon.eu/schedule/  #conference #Apache
- 17 October - @ApacheCon - #ApacheCon #Europe highlight:
"Fundamentals of Information Retrieval, Illustration w/#Apache
#Lucene" by Majirus Fansi http://www.apachecon.eu/schedule/
- 17 October - @ApacheCon - #ApacheCon #Europe highlight:
"CDI at #Apache - Open WebBeans and #DeltaSpike Deep Dive" by Mark
Struberg http://www.apachecon.eu/schedule/  #conference
- 17 October - @ApacheCon - #ApacheCon #Europe highlight:
"Integration in the #cloud - IPaaS with Fuse technology" w/Charles
Moulliard http://www.apachecon.eu/schedule/  #conference
- 17 October - @ApacheCon - #ApacheCon #Europe highlight:
"Taking the guesswork out of your #Hadoop Infrastructure" by Steve
Watt. http://www.apachecon.eu/schedule/  #conference
- 17 October - @ApacheCon - #ApacheCon #Europe highlight:
"What's new in #Apache #HTTP Server 2.4" by Rainer Jung.
Program/register http://www.apachecon.eu/schedule/  #conference
- 17 October - @ApacheCon - #ApacheCon #EU highlight:
"#OpenOffice at #Apache" by Juergen Schmidt. Sessions & register
at http://www.apachecon.eu/schedule/  #conference #OpenSource
- 17 October - @ApacheCon - #ApacheCon NA Track: #Enterprise
#Messaging –#Apache #ActiveMQ #Camel #Qpid #ServiceMix #Shindig #Tuscany +more
#CFP http://na.apachecon.com/cfp/
- 17 October - @ApacheCon - "Es gibt noch
Studenten-Tickets zu 75€ für die #ApacheCon #Europe - sei schnell!"
http://www.apachecon.eu/  #konferenz
#Rhein-Neckar #OpenSource
- 16 October - @ApacheCon - Special thanks to #ApacheCon
#Europe Silver sponsors @Cloudant, @HP & @Oracle; and Evening Event
sponsors @codeBusters_es & @theopenbastion!
- 16 October - @ApacheCon - Special thanks to #ApacheCon
#Europe underwriter/Platinum sponsor @SAP; plus Gold sponsors @Citirix,
@Google, @Hortonworks, and @LucidWorks!
- 16 October - @ApacheCon - Es gibt noch #Studenten-Tickets
für die #ApacheCon #Europe - nur 75€ - sei schnell bevor sie weg sind!
http://www.apachecon.eu/  #konferenz
- 15 October - @ApacheCon - Hyper-discounted #ApacheCon #EU
#STUDENT tickets available --just €75! Register today
http://www.apachecon.eu/  #Apache
#OpenSource #conference
- 15 October - @ApacheCon - #ApacheCon NA Track: #Business
& #Community –@TheASF best practices #committing #code #Incubator
#leadership +more #CFP http://na.apachecon.com/cfp/
- 15 October - @ApacheCon - #ApacheCon NA Track: Web
#Infrastructure –the backbone of the Web #Apache #HTTPServer #Tomcat
#TrafficServer +more #CFP http://na.apachecon.com/cfp/
- 15 October - @ApacheCon - #ApacheCon NA Track: #Apache
#OpenOffice updates + sessions on #Writer #Calc #Impress #Math #Base &
#Draw submit #CFP http://na.apachecon.com/cfp/
- 15 October - @ApacheCon - #ApacheCon NA Track: #OFBiz –the
#OpenSource #ERP suite of applications, from eCommerce to FiCo and more. #CFP
http://na.apachecon.com/cfp/
- 15 October - @ApacheCon - #ApacheCon NA Track: #NoSQL
–uses & latest dev'ts dovetailing #BigData w/ #Cassandra #HBase #CouchDB
#Accumulo .. #CFP http://na.apachecon.com/cfp/
- 15 October - @ApacheCon - #ApacheCon NA Track: Modular
#Java –developing/deploying #Cloud apps using #Felix #ACE #Karaf #Aries #Sling
+more #CFP http://na.apachecon.com/cfp/
- 15 October - @ApacheCon - #ApacheCon NA Track: #Lucene /
#Solr + Friends –the latest in #smart #search & analytics #Tika #ManifoldCF
+more #CFP http://na.apachecon.com/cfp/
- 15 October - @ApacheCon - #ApacheCon NA Track: #LinkedData
–adopting/linking/interoperating the Web of Data #Jena #Any23 #Clerezza
#Stanbol #CFP http://na.apachecon.com/cfp/
- 15 October - @ApacheCon - #ApacheCon NA Track: Cloud
–#Apache's key role includes #Libcloud #Deltacloud #Whirr #Accumulo #Cloudstack
+ more #CFP http://na.apachecon.com/cfp/
- 15 October - @ApacheCon - #ApacheCon NA Track: Camel in
Action –-common problems, solutions, and best practices with #Apache #Camel
#CFP http://na.apachecon.com/cfp/
- 15 October - @ApacheCon - #ApacheCon NA Track: #BigData
–hi-vol perf, innovation & analytics #Cassandra #Hadoop #HBase #Hive
#Mahout #Pig .. #CFP http://na.apachecon.com/cfp/
- 15 October - @ApacheCon - #ApacheCon NA Track: ApacheEE –
#Java at @TheASF #OpenWebBeans #OpenEJB #TomEE #Tomcat #MyFaces #OpenJPA etc.
#CFP http://na.apachecon.com/cfp/
- 15 October - @ApacheCon - #ApacheCon NA Track: Apache
Daily –-tools, frameworks & components: #Logging, #Maven, #Ant, #Buildr,
#Commons etc. #CFP http://na.apachecon.com/cfp/
- 15 October - @ApacheCon - Reminder: CFP for #ApacheCon NA
closes 5 Nov. From Abdera to Zookeeper, all are welcome!
http://na.apachecon.com/cfp/  #Apache
#conference #PDX
- 15 October - @ApacheCon - CFP for #ApacheCon NA ends 5
Nov: "Open Source #Community Leadership Drives Enterprise-Grade
Innovation”. Submit at http://na.apachecon.com/
- 15 October - @ApacheCon - Have you registered for #ApacheCon
#Europe yet? Spots are filling quickly! http://www.apachecon.eu/  #Apache #conference #cloud #bigdata #servers
- 13 October - @ApacheCon - Tickets for #ApacheCon #Europe
going fast! Sign up today http://www.apachecon.eu  #Apache #conference #OpenSource
- 9 October - @ApacheCon - #ApacheCon #Europe €75 #student
tickets still available but going fast! Sign up at http://www.apachecon.eu  #Apache #conference #sponsor #Google

No new posts were made on "TheApacheFoundation" account on YouTube.

V. Future Announcements: none planned at present.  Those PMCs wishing to
announce major project news --as well as podlings ready to graduate from
the Incubator-- please contact Sally at press@apache.org for more
information. Kindly provide at least 2-weeks' notice for proper planning
and execution.

VI. Media Relations: an addition to select pre-announcement briefings, 14
media requests were responded to, and 6 interviews coordinated for various
projects. The ASF received 2,121 press clips over this time period, vs.
last month's clip count of 487.

VII. Analyst Relations: no formal briefings have taken place over the past
month, although members of the analyst community continue to receive
regular announcements. Apache was mentioned in 27 reports by 451 Research,
2 reports by Forrester, and 14 reports by Gartner. We also were mentioned
in 13 articles by GigaOM

VIII. ApacheCon liaison: Sally worked with Melissa Warnkin on securing
sponsorships for ApacheCon Europe. She also worked extensively on
publicizing ACEU as well as executed numerous responsibilities that were
needed for the event but had no “owner”, including creating all onsite
signage and ensuring the many communications to the Planning team were
responded to. As there is no official internal “event lead”, Sally remains
the primary point-of-contact with proposal submitters, Committers,
delegates, and sponsors for ApacheCon North America. She is currently
working with The Open Bastion on overall positioning, promotions, and
marketing plan for the event, which will be handed over to TOB’s PR
contractor to execute in December.

IX. (Non-ASF) Industry Events and Outreach liaison: Sally has been primary
point-of-contact for several activities, including the HPCWire Readers’
Choice Award on behalf of the Hadoop PMC, as well as ASF project industry
events/conferences, and numerous speaking opportunities.

X. Newswire accounts: we have 12 pre-paid press releases remaining on the
PRNewswire account and 8 pre-paid press releases with NASDAQ
GlobeNewswire.

17 Oct 2012 [Sally Khudairi / Rich]

I. Budget: we are ahead of plans, under budget, with no payments due at this
time.

II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally
Khudairi has been working with ApacheCon sponsorship liaison with select ASF
Platinum and Gold Sponsors. She also continues to work with a small handful
of companies that are a) actively participating in the Apache Incubator and
wanting to promote various milestones; or b) seeking to contribute projects
to the Incubator to ensure their publicity plans comply with our guidelines;
or c) are planning to launch events/products and need clearance from Brand
Management and/or ConCom.

III. Press Releases: the following formal announcements were issued via the
newswire, ASF Foundation Blog, announce@apache.org, and
announce@apachecon.com (where appropriate) --
- 2 October 2012: The Apache Software Foundation Announces Apache Airavata as
 a Top-Level Project
- 2 October 2012: The Apache Software Foundation Announces Call For
 Participation for ApacheCon North America 2013
- 1 October 2012: The Apache Software Foundation Announces Apache Stanbol as
 a Top-Level Project
- 21 September 2012: The Apache Software Foundation Announces Program for
 ApacheCon Europe

IV. Informal Announcements: the following items were announced on @TheASF and
@ApacheCon Twitter feeds --
- 2 October - @ApacheCon [Retweeted by Apache - The ASF] - CFP now open
 for #ApacheCon North America 2013! http://s.apache.org/IXT  #Apache
 #OpenSource #community #conference #trainings #expo #PDX
- 2 October - @TheASF - The Apache Software Foundation Announces
 #Apache #Airavata as a Top-Level Project http://s.apache.org/4xh  #NSA
 #Framework #Cloud #OpenSource
- 1 October - @TheASF - Congratulations to the #Apache #Hadoop Project
 Management Committee for winning a 2012 Duke's Choice Award last night!
 http://s.apache.org/9Oo
- 1 October - @TheASF - The Apache Software Foundation Announces
 #Apache #Stanbol as a Top-Level Project http://s.apache.org/ul1
 #EuropeanUnion #IKS #Semantic #CMS
- 1 October - @ApacheCon [Retweeted by Apache - The ASF] - Early Bird
 registration extended until Thu 4 October! Sign up today
 http://www.apachecon.eu/tickets/  --see you in Sinsheim! #Apache #conference
 #Europe
- 28 September - @ApacheCon - LAST CALL! #ApacheCon #Europe Early-bird
 reg ends Mon 1 Oct; €75 student rate avail thru 5 Nov http://apachecon.com/
 #conference #OpenSource
- 27 September - @ApacheCon - Reminder: on 1 Oct Early-bird reg for
 #ApacheCon #Europe closes + CFP for #NorthAmerica opens!
 http://apachecon.com/  #conference #OpenSource
- 26 September - @TheASF - A reminder: if it's not at http://apache.org ,
 it's not from #Apache http://s.apache.org/Duv  #troubleshooting #helpdesk
- 21 September - @TheASF - Program, Speakers & Sponsors for #ApacheCon
 #Europe announced; early reg ends 1 Oct! http://s.apache.org/vEW  #Apache
 #OpenSource #conference
- 21 September - @ApacheCon - We are deeply grateful to @SAP for
 generously underwriting #ApacheCon Europe #Community Edition. See you in
 Sinsheim! #Rhein-Neckar Arena
- 21 September - @ApacheCon - Announcing ApacheCon Europe Community
 Edition program http://s.apache.org/9uw  #Apache #OpenSource #conference
 #BigData #Cloud #Infrastructure
- 19 September - @ApacheCon - Reminder: sign up for #ApacheCon Europe
 Early-Bird registration by 1 Oct + super-discounted student rates (€75!) at
 http://www.apachecon.eu
- 18 September - @TheASF - #Apache sweeps @InfoWorld Bossies 2012!
 Awards to #Hadoop #Cassandra #Cordova (ne? PhoneGap) #Cloudstack &
 #OpenOffice http://s.apache.org/EBc
- 18 September - @ApacheCon - Attending, sponsoring, or speaking at
 #ApacheCon #Europe? Promote your #Apache love w/banners + buttons at
 http://www.apachecon.eu/  #conference

No new posts were made on "TheApacheFoundation" account on YouTube.

V. Future Announcements: we remain on standby for Tuscany v2 and have
forwarded suggestions regarding possible announcement tactics.  Any PMCs
wishing to announce major project news --as well as podlings ready to
graduate from the Incubator-- please contact Sally at press@apache.org for
more information. Kindly provide at least 2-weeks' notice for proper planning
and execution.

VI. Media Relations: an addition to select pre-announcement briefings, 17
media requests were responded to, and 4 interviews coordinated for various
projects. The ASF received 487 press clips over this time period, vs. last
month's clip count of 546.

VII. Analyst Relations: no analyst briefings have taken place over the past
month. Apache was mentioned in 15 reports by 451 Research and 8 reports by
Gartner.

VIII. ApacheCon liaison: Sally continues to work with Melissa Warnkin on
sponsorships for ApacheCon Europe, and is working with The Open Bastion on
overall positioning, promotions, and marketing plan for ApacheCon North
America 2013 (our 25th ApacheCon!).

IX. (Non-ASF) Industry Events and Outreach liaison: Sally has been primary
point-of-contact for several activities, including the Duke's Choice Award on
behalf of the Hadoop PMC and the V3 Virtual Security Summit.

X. Newswire accounts: we have 5 pre-paid press releases remaining on the
PRNewswire account and 9 pre-paid press releases with NASDAQ GlobeNewswire
through the end of the Fiscal Year.

19 Sep 2012 [Sally Khudairi / Jim]

I. Budget: no payments are due at this time; special thanks to ASF
Treasurer Chris Mattmann and Sam Ruby for seeing payments through
quickly.

II. Fundraising/Branding/Marketing liaison: no meetings are planned.
Sally Khudairi has been working with Upayavira with select ASF
Platinum and Gold Sponsors, as well as with several companies
donating products & services, and others seeking to make contributions
to the Apache Incubator to ensure their publicity activities comply
with our guidelines. In addition, Sally continues to work on ApacheCon
sponsorship with Melissa Warnkin.

III. Press Releases: the following formal announcements were issued
via the newswire, ASF Foundation Blog, and announce@apache.org --
- 5 September 2012: The Apache Software Foundation Announces Apache
Wicket™ v6.0
- 5 September 2012: Apache Wicket v6.0.0 Technical
Fact Sheet

IV. Informal Announcements: the following items were announced on
@TheASF and @ApacheCon Twitter feeds --
- 13 September 2012: @ApacheCon - #SmartSearch enthusiasts: #LuceneEurocon
will be co-located at ApacheCon Europe & sponsored by LucidWorks. Join us!
http://apachecon.com/
- 13 September 2012: @ApacheCon - Love #Apache #BigData + want to learn more?
Join us at #ApacheCon Europe!  http://apachecon.com/  Thanks to BigData track
sponsors @Hortonworks
- 12 September 2012: @ApacheCon - #ApacheCon Europe has super-discount
#STUDENT rates --just €75-- thanks to special sponsorship from
#Google! Sign up at http://www.apachecon.eu/
- 5 September 2012: @TheASF - The Apache Software Foundation Announces
#Apache #Wicket™ v6.0 http://s.apache.org/ThA  #OpenSource #Web #Application
#Framework #Java
- 27 August 2012: ApacheCon - #ApacheCon #EU program will be announced the
week of 17 Sept; Early-Bird reg extended to 1 Oct!  Join us!
http://www.apachecon.eu/  #conference
- 27 August 2012: @TheASF - Meet the #Apache #Subversion community in San
Francisco, Greenwich CT, and London at Subversion Live!
http://s.apache.org/Nru #conference
- 16 August 2012: @ApacheCon - Early-bird registration is NOW OPEN for
#ApacheCon #Europe -- 5-8 Nov in #Sinsheim, #Germany!
http://www.apachecon.eu/tickets/  #Conference #OpenSource

No new posts were made on "TheApacheFoundation" account on YouTube.

V. Future Announcements: we remain on standby for input from the
Tuscany PMC regarding the press release for Tuscany v2.0. The
press-analyst briefing for a feature on CouchDB has yet to take
place due to media-analyst scheduling conflicts, coupled with summer
holidays. Those PMCs wishing to announce major project news --as
well as podlings ready to graduate from the Incubator-- please
contact Sally at press@apache.org for more information. Kindly
provide at least 2-weeks' notice for proper planning and execution.

VI. Media Relations: in addition to select pre-announcement briefings,
9 media requests were responded to (including New York Times, Popular
Science, and Network World), and 5 interviews coordinated for various
projects. The ASF received 546 press clips over this time period,
vs. last month's clip count of 691.

VII. Analyst Relations: we are trying to re-book RedMonk for their
briefing on CouchDB. Apache was mentioned in 12 reports by 451
Research, 25 writeups/reports by Gartner (including Magic Quadrant,
Hype Cycle, Who's Who, and Emerging Trends reports), and 4 reports
by Forrester.

VIII. ApacheCon liaison: Sally continues to act as a point of contact
regarding sponsorship of ApacheCon Europe, and is working with
Melissa on invoicing as well as the ASF Treasury with select ASF
Sponsor accounts receivable. She also continues to participate in
a number of strategic discussions to help ensure the planning team
is tactically synchronized.

IX. (Non-ASF) Industry Events and Outreach liaison: we arranged
Lars Eilebrecht to participate on an Open Source security panel in
London, and are working with Santiago Gala in processing a request
for participation in a pan-Iberian/Portuguese conference on Open
Source. Sally has also been actively coordinating the attendance
of one of our PMCs at an award ceremony during a major industry
conference in recognition of their efforts.

X. Newswire accounts: we have 5 pre-paid press releases remaining
on the PRNewswire account and 17 pre-paid press releases with NASDAQ
GlobeNewswire through the end of the Fiscal Year.

15 Aug 2012 [Sally Khudairi / Roy]

I. Budget: no payments are due at this time due to ASF Treasurer
Sam Ruby's super-efficient processing.

II. Fundraising/Branding/Marketing liaison: no meetings are planned.
Sally Khudairi has been working with Upayavira on outreach with
select ASF Platinum and Gold Sponsors. She has also been working
with several companies seeking to contribute projects to the Apache
Incubator to ensure their publicity activities comply with our
guidelines. In addition, Sally has been working with some Sponsors
regarding budget planning and participation in both ApacheCons.

III. Press Releases: the following formal announcements were issued
via the newswire, ASF Foundation Blog, announce@apache.org, and
announce@apachecon.com (where appropriate) --
- 1 August 2012: The Apache Software Foundation Announces Apache Deltacloud™
 v1.0
- 17 July 2012: The Apache Software Foundation Announces ApacheCon Europe
 2012 and North America 2013
- 17 July 2012:Call For Papers Now Open: ApacheCon Europe 2012

IV. Informal Announcements: the following items were announced on
@TheASF and @ApacheCon Twitter feeds --
- 11 August 2012 -- @ApacheCon --Those seeking financial assistance to attend
#ApacheCon #Europe, applications close on Mon, 13 Aug
http://www.apache.org/travel/ #Apache #conference
- 11 August 2012 -- @ApacheCon -- REMINDER: CFP for #ApacheCon #Europe closes
Mon, 13 Aug! Submit proposals at http://www.apachecon.eu/cfp/  #Apache
#OpenSource #conference #Germany
- 10 August 2012 -- @TheASF -- Those with issues or questions with the
#Apache JIRA system, updates are provided by the ASF Infrastructure team --
follow @infrabot for info
- 9 August 2012 -- @TheASF -- Did you know #Apache #OFBiz is the eCommerce
backbone for British Telecom, United Airlines & American Heart Assoc.?
http://ofbiz.apache.org/
- 6 August 2012 -- @TheASF -- Did you know that #Apache #OODT helps power
@MarsCuriosity downstream data archiving for #NASA Planetary Data System?
http://oodt.apache.org/
- 1 August 2012 -- @ApacheCon -- You're in luck: the #CFP for #ApacheCon
#Europe has been extended to 13 August! Submit/details http://apachecon.com/
#OpenSource #conference
- 1 August 2012 -- @ApacheCon -- Love #Apache? Show your support w/banners
for #ApacheCon #Europe and #NorthAmerica! Join us!
http://www.apache.org/events/logos-banners/ … #OpenSource #conference
- 1 August 2012 -- @TheASF -- Congratulations to #Apache #OpenOffice
(Incubating) on v3.4's 10M+ downloads! http://blogs.apache.org/OOo/
#TheApacheWay #OpenSource
- 1 August 2012 -- @TheASF -- The Apache Software Foundation Announces
#Apache #Deltacloud™ v1.0 http://s.apache.org/qG  #Cloud #OpenSource
#interoperability #EC2 #CIMI
- 26 July 2012 -- @TheASF -- Welcome new ASF Sponsor @InMotionHosting and
@WANdisco renews/upgrades at the Silver Level!  http://s.apache.org/oF
#OpenSource #Apache #thanks
- 21 July 2012 -- @TheASF -- Congratulations to ASF President Jim Jagielski
--@jimjag-- for being an O'Reilly Open Source Award recipient at
@OSCON! http://www.oscon.com/oscon2012/public/schedule/detail/25039
- 17 July 2012 -- @TheASF -- The #Apache Software Foundation Announces
#ApacheCon Europe 2012 and North America 2013 http://s.apache.org/ivb
#OpenSource #conference
- 15 July 2012 -- @TheASF -- Join #Apache @ #OSCON! M-T:
Hackathons/BarCamps/MeetUps oh my!
http://www.oscon.com/oscon2012/public/schedule/stype/event#communityEvents
… T-Th: talks/BoFs/events/expo (booths #910, #217 + 423)!
- 13 July 2012 -- @TheASF -- You're invited! #Apache @ #OSCON: #Social
& #Widgets; Programming & Productivity; #Cloud & Web #Infrastructure
+ more!
http://www.oscon.com/oscon2012/public/schedule/stype/event#communityEvents
- 13 July 2012 -- @TheASF -- Catch Apache #OODT and #Hadoop in action at the
Symposium on Meaningful Use of Complex #Medical #Data http://mucmd.org
#bigdata #Apache

No new posts were made on "TheApacheFoundation" account on YouTube.

V. Future Announcements: the press release for Tuscany v2.0 has
been delayed; we await input from the PMC. The press-analyst briefing
for a feature on CouchDB has been delayed due to media-analyst
scheduling conflicts, coupled with summer holidays. Those PMCs
wishing to announce major project news --as well as podlings ready
to graduate from the Incubator-- please contact Sally at press@apache.org
for more information. Kindly provide at least 2-weeks' notice for
proper planning and execution.

VI. Media Relations: an addition to select pre-announcement briefings,
8 media requests were responded to, and coordinated 3 interviews
for various projects. The ASF received 691 press clips over this
time period, vs. last month's clip count of 1,385.

VII. Analyst Relations: we are trying to re-book RedMonk for their
briefing on CouchDB. Apache was mentioned in 8 reports by 451
Research, 41 writeups/reports by Gartner, and 1 report by Forrester.

VIII. ApacheCon liaison: Sally is pitching ASF Sponsors interested
in sponsoring ApacheCon Europe, and is working with Melissa Warnkin
on overall sponsorship plan and approach. She is also participating
in a number of strategic discussions.

IX. (Non-ASF) Industry Events and Outreach liaison: Sally and Melissa
staffed the ASF booth at OSCON, and thanks Ross Gardler, Leif
Hedstrom, Rich Bowen, Justin Erenkrantz, Jim Jagielski, Matt Franklin,
Jeff Potts, Lennard de Rijk, Dan Allen, Les Hazlewood, Ryan Baxter,
David Nalley, and Kevin Kluge for their on-the-ground support and
booth coverage.

X. Newswire accounts: we have 5 pre-paid press releases remaining
on the PRNewswire account and 18 pre-paid press releases with NASDAQ
GlobeNewswire through the end of the Fiscal Year.

25 Jul 2012 [Sally Khudairi / Doug]

I. Budget: the invoice for the second/final payment for our pre-paid press
releases with NASDAQ GlobeNewswire was approved and forwarded to ASF
Treasurer Sam Ruby this week. No other payments are due at this time.

II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally
Khudairi has been working with several ASF Sponsors and contributors to
projects in the Apache Incubator to ensure their publicity activities comply
with our guidelines. In addition, Sally has been in touch with a Sponsor
regarding budget planning and their intentions to participate in both
ApacheCons.

III. Press Releases: the following formal announcements were issued via the
newswire, ASF Foundation Blog, and announce@apache.org --
- 10 July 2012: The Apache Software Foundation Announces Apache Nutch(tm)
 v2.0
- 26 June 2012: MEDIA ALERT: The Apache Software Foundation Announces "Apache
 @ OSCON"
- 21 June 2012: MEDIA ALERT: The Apache Software Foundation announces Apache
 Traffic Server v3.2

IV. Informal Announcements: the following items were announced on @TheASF
Twitter feed --

- 10 July: Join #Apache @ #OSCON - Room E142 for Hackathons/BarCamps/MeetUps
 on #Shindig #Rave #Chemistry #OpenOffice #DeltaSpike #Shiro #HTTP + more!
- 10 July: The Apache Software Foundation Announces #Apache #Nutch™ v2.0
 http://s.apache.org/wpS  #OpenSource #search #Java #crawling #parsing
 #linkgraph
- 26 June: Announcing Apache @ OSCON http://s.apache.org/qE  #Apache
 #TheApacheWay #OSCON #OpenSource #Conference #MeetUp #BarCamp #Hackathon
 #PDX
- 23 June: Congrats to ASF Chairman Doug Cutting for being named one of the
 50 most influential people in enterprise tech! #Apache http://s.apache.org/j9
- 21 June: The Apache Software Foundation announces #Apache #Traffic #Server
 v3.2 http://s.apache.org/2Po  #TheApacheWay #CloudComputing #OpenSource
- 20 June: Did you know that #Apache #OpenOffice v3.4 was downloaded over 5M
 times since going live 6 weeks ago? http://s.apache.org/VgP  #TheApacheWay

No new posts were made on "TheApacheFoundation" account on YouTube.


V. Future Announcements: Press releases for Tuscany v2.0 and ApacheCon are
being planned. A press-analyst briefing is underway for a feature on CouchDB.
Those PMCs wishing to announce major project news --as well as podlings ready
to graduate from the Incubator-- please contact Sally at press@apache.org for
more information. Kindly provide at least 2-weeks' notice for proper planning
and execution.


VI. Media Relations: an addition to select pre-announcement briefings, 17
media requests were responded to, and coordinated 9 interviews for various
projects. The ASF received 1,385 press clips over this time period, vs. last
month's clip count of 873.

VII. Analyst Relations: RedMonk have rescheduled their briefing on CouchDB to
support our planned press feature. Apache was mentioned in 17 reports by 451
Research, from SAAS to enterprise search, and featured in 12 Gartner reports,
from Big Data to the Magic Quadrant on SOA infrastructure projects.

VIII. ApacheCon liaison: Sally is still waiting for the Website, CFP, and
related details to be in place in order to formally announce ApacheCon Europe
2012 and North America 2013.

IX. (Non-ASF) Industry Events and Outreach liaison: Sally has finalized work
on the ASF's presence at OSCON, and will be working with Melissa Warnkin
onsite. We will have booth support from Ross Gardler, Leif Hedstrom, Rich
Bowen, Justin Erenkrantz, Jim Jagielski, Matt Franklin, Jeff Potts, Lennard
de Rijk, Dan Allen, Les Hazlewood, Ryan Baxter, David Nalley, and Kevin
Kluge.

X. Newswire accounts: we have 5 pre-paid press releases remaining on the
PRNewswire account and 20 pre-paid press releases with NASDAQ GlobeNewswire
through the end of the Fiscal Year.

20 Jun 2012 [Sally Khudairi / Rich]

I. Budget: as we kick off the new Fiscal Year, all expenses have been
accounted for with no outstanding payments due. The HALO Worldwide contract
renewed effective 1 June.

II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally
Khudairi briefed new VP Fundraising Upayavira regarding her contributions
regarding the role. In addition, Sally has been working with two ASF Sponsors
and several contributors to projects in the Apache Incubator to ensure their
publicity activities comply with our guidelines.

III. Press Releases: the following formal announcement was issued via the
newswire, ASF Foundation Blog, and announce@apache.org --

- The Apache Software Foundation Announces Unprecedented Growth During First
 Quarter of 2012

IV. Informal Announcements: the following items were announced on @TheASF
Twitter feed --

- 11 June: Did you know that The ASF ranks as the most influential Open
 Source organization over the past decade? http://www.sdtimes.com/link/36666
 #SDT100 #Apache
- 11 June: @Netcraft's June Web #Server Survey is in: the #Apache HTTP Server
 now powers more than 448M Websites across the globe! http://apache.org
- 29 May: Did you know there have been 87 new #Apache TLP software releases
 since Jan 2012? Milestones w/#Cassandra, #Hadoop, #HTTP Server + #TomEE!
- 25 May: Did you know that #Apache #Incubator podling projects have made 19
 new software releases since Jan 2012?
 http://incubator.apache.org/projects/index.html #TheApacheWay
- 25 May: Did you know ~400 co's signed #Apache Contributor License
 Agreements, incl Cloudera, Facebook, Hortonworks, kippdata, LinkedIn +
 SoundCloud?
- 25 May: Cutting, Delacretaz, Fielding, Jagielski, Porter, Ruby + Stein
 re-elected; welcome newcomers Bowen + Gardler to #Apache Board.
 #TheApacheWay
- 24 May: Did you know that 17 #Apache Top-Level Projects + 9 incubating
 Podlings are mentoring 41 student projects for #Google Summer of Code?
 #GSoC
- 23 May: Did you know 10 volunteers + 4 paid staff on 2 continents keep
 #Apache's Infrastructure (24+ servers; 75+ distinct hosts) running
 24x7x365?
- 18 May: Did you know this is the first time more than 100 Top-Level
 Projects are actively developed at the ASF? (121 total; 20 in #Apache
 Attic)
- 16 May: The #Apache Software Foundation Announces Unprecedented Growth
 During First Quarter of 2012 http://s.apache.org/eX #TheApacheWay
 #OpenSource

No new posts were made on "TheApacheFoundation" account on YouTube.


V. Future Announcements: the Foundation's first quarter milestone statement
was issued on 16 May. Press releases for Tuscany v2.0 and Traffic Server v3.2
are being planned, in addition to a media alerts on Apache@OSCON and the
future of ApacheCon. A press-analyst briefing is underway for a feature on
CouchDB. Those PMCs wishing to announce major project news --as well as
podlings ready to graduate from the Incubator-- please contact Sally at
press@apache.org for more information. Kindly provide at least 2-week's
notice for proper planning and execution.


VI. Media Relations: an addition to select pre-announcement briefings, 32
media requests were responded to, and coordinated 7 interviews for various
projects. The ASF received 873 press clips over this time period, vs. last
month's clip count of 1157.

VII. Analyst Relations: RedMonk have an upcoming briefing on CouchDB as part
of the planned press feature. Apache was mentioned by Forrester on "Open
Source And Cloud-Based Integration Trends"; two reports by The451 on the
future of commercial open source and the My/No/NewSQL survey ("...Apache
Cassandra and Apache CouchDB are expected to increase in usage by 3.0
percentage points or greater between 2011 and 2017"). In addition, The ASF
was featured in 10 Gartner reports during this time period, featuring an
array of Apache projects that include Cassandra, CouchDB, Hadoop, HBase,
Solr, Tomcat, and UIMA.

VIII. ApacheCon liaison: Sally has made contact with Nick Burch regarding
ApacheCon Europe 2012 and North America 2013, and will be issuing a formal
announcement regarding the two events.

IX. (Non-ASF) Industry Events and Outreach liaison: Sally continues work on
the ASF's presence at OSCON, and is working on tactics with over the next 4
weeks up to the event. Melissa Warnkin will be assisting with preparations,
both pre-conference as well as onsite.

X. Newswire accounts: we have 5 pre-paid press releases remaining on the
PRNewswire account and 20 pre-paid press releases with NASDAQ GlobeNewswire
through the end of the Fiscal Year.

16 May 2012 [Sally Khudairi / Bertrand]

ASF MARKETING & PUBLICITY STATUS: MAY 2012

I. Budget: all projected expenses are accounted for. No payments are due at
this time. The contract with HALO Worldwide is under discussion for renewal
effective 1 June. Sally Khudairi refined the originally-submitted the budget
proposal for the upcoming Fiscal Year for Board review.

II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally
wishes to formally thank Serge Knystautas for his efforts as VP Fundraising,
and welcomes Upayavira to the role. Sally worked with two ASF Sponsors and two
of their affiliates to ensure their press releases were compliant with our
guidelines.

III. Press Releases: the following formal announcements were issued during
this timeframe via the newswire and ASF Foundation Blog --

- The Apache Software Foundation Announces Apache TomEE™ v1.0
- The Apache Software Foundation Announces Apache Cassandra™ v1.1

IV. Informal Announcements: the following items were announced on @TheASF
Twitter feed --

- 11 May: Countdown to #Apache #BarCamp #Washington DC -- have you
 signed up yet? http://s.apache.org/ixK #TheApacheWay #OpenSource
- 11 May: Did you know that IDG predicts 60+% annual market growth for #Apache
 #Hadoop, #Pig + supporting #BigData products? #TheApacheWay #OpenSource
- 10 May: The #Apache #HTTP Server powers 425M+ Websites globally--two out of
 every three hostnames-- according to @Netcraft Web server survey!
- 08 May: Did you know that the #Apache #OpenOffice team transitioned nearly
 10M lines of code since mid-2011? More fun facts at
 http://s.apache.org/TLL
- 30 Apr: The Apache Software Foundation Announces #Apache #TomEE™ v1.0
 http://s.apache.org/IWS #Tomcat #JavaEE #OpenSource #WebProfile6
 #TheApacheWay
- 30 Apr: Join us! #BarCamp #Apache 19 May in the #Washington DC area!
 Sign up today http://s.apache.org/kPz #TheApacheWay #OpenSource
- 24 Apr: The Apache Software Foundation Announces #Apache #Cassandra™ v1.1
 http://s.apache.org/FT0 #OpenSource #BigData #Cloud #TheApacheWay
- 19 Apr: We welcome @GoDaddy and @HuaweiPress as our newest Sponsors at the
 Silver level! http://s.apache.org/oI #TheApacheWay #Apache
- 19 Apr: Welcome @TwitterOSS to The #Apache Software Foundation Sponsorship
 Program http://s.apache.org/9C6 #TheApacheWay
- 06 Apr: The #Apache #HTTP Server powers more than 423M Websites globally
 --23M more since last month-- according to @Netcraft Web server survey!

In addition, Sally reactivated the "TheApacheFoundation" YouTube account and
uploaded a teaser for Apache OpenOffice v3.4

V. Future Announcements: the Foundation's first quarter milestone statement
will be issued 16 May. The press release for Tuscany v2.0 and a possible press
statement for CouchDB are being planned. Those PMCs wishing to announce major
project news --as well as podlings ready to graduate from the Incubator--
please contact Sally Khudairi at press@apache.org for more information. Kindly
provide at least 2-week's notice for proper planning and execution.

VI. Media Relations: aside from pre-announcement briefings, 51 media requests
were responded to, as well as reactive interface on press@ and coordinating
interviews for various projects. Sally made an exception to our "no formal
podling publicity" rule and helped with the launch of Apache OpenOffice v3.4.
The ASF received 1157 press clips over this time period, vs. last month's clip
count of 648.

VII. Analyst Relations: RedMonk were briefed on Apache OpenOffice v3.4 and
provided a supporting testimonial for the podling's official announcement. In
addition, they will have a briefing on CouchDB in the near future. Apache was
mentioned in 3 research briefs by The451 and continues to feature heavily in
presentations/blogs from February's Forrester Wave report on "Enterprise
Hadoop Solutions". In addition, Ovum produced an analyst write up on Apache
Hadoop.[

VIII. ApacheCon liaison: no formal activity during this time period, however,
Sally reactivated the @ApacheCon Twitter account, and has made contact with
the organizers for ApacheCon Europe 2012 and North America 2013.

IX. (Non-ASF) Industry Events and Outreach liaison: Sally is working with the
O'Reilly team on an official Apache presence at OSCON, including flagging
Apache-affiliated speakers, as well as the Apache expo booth.

X. Newswire accounts: we have disseminated 8 press releases over PRNewswire
and 14 press releases over NASDAQ GlobeNewswire since the beginning of the
current Fiscal Year.

18 Apr 2012 [Sally Khudairi / Bertrand]

I. Budget: all projected expenses are accounted for. No payments
are due at this time. Sally Khudairi submitted the budget proposal
for the upcoming Fiscal Year to Jim Jagielski for Board review.

II. Fundraising/Branding/Marketing liaison: no meetings are planned.
Sally worked with Greg Stein and Doug Cutting to bring Citrix on
board as Platinum Sponsors, including assistance with press release
and ASF-side promotion.

III. Press Releases: the following formal announcements were issued
during this timeframe via the newswire and ASF Foundation Blog --

- The Apache Software Foundation Announces Apache Rave as a Top-Level
Project - The Apache Software Foundation Announces Apache Sqoop as
a Top-Level Project

IV. Informal Announcements: the following items were announced on
@TheASF Twitter feed --


- 06 Apr: The #Apache #HTTP Server powers more than 423M Websites
globally --23M more since last month-- according to @Netcraft Web
server survey!

- 03 Apr: The #Apache Software Foundation Welcomes Citrix as its Newest Sponsor http://s.apache.org/ea #TheApacheWay
- 02 Apr: The Apache Software Foundation Announces #Apache #Sqoop as a Top-Level Project http://s.apache.org/mU #BigData #Hadoop #TheApacheWAy
- 27 Mar: The Apache Software Foundation Announces #Apache #Rave as a
Top-Level Project http://s.apache.org/SxF #Social #Mashup #Platform
#TheApacheWay
- 22 Mar: Announcing #Apache #BarCamp #Washington DC --sign up today! http://s.apache.org/ixK #TheApacheWay #OpenSource
- 21 Mar: Once again The #Apache Software Foundation is participating
in #Google Summer of Code. Join us! http://s.apache.org/9VB
#TheApacheWay #GSoC

V. Future Announcements: Foundation quarterly
milestone statement as well as CouchDB announcement are being
planned. Those PMCs wishing to announce major project news please
contact Sally Khudairi at press@apache.org for more information.
Kindly provide at least 2-week's notice for proper planning and
execution.

VI. Media Relations: aside from pre-announcement briefings, much
work has been @@reactive interface and coordinating interviews on
various projects. The ASF received 568 press clips over this time
period, vs. last month's clip count of 648.

VII. Analyst Relations: we have been featured in 6 analyst write
ups during this time period; 2 from RedMonk, 1 from Gartner, 1 from
Forrester, and 2 from The451.

VIII. ApacheCon liaison: no formal activity during this time period.

IX. (Non-ASF) Industry Events and Outreach liaison: the dialogue
with O'Reilly has begun to pick up again in relation to our
participation at OSCON.

X. Newswire accounts: we have disseminated 8 press releases over
PRNewswire and 12 press releases over NASDAQ GlobeNewswire since
the beginning of the current Fiscal Year.

21 Mar 2012 [Sally Khudairi / Roy]

I. Budget: All outstanding payments have been made with kind
assistance from Sam Ruby and Jim Jagielski.


II. Fundraising/Branding/Marketing liaison: no official meetings
or discussions have taken place or are currently being planned.


III. Press Releases: the following formal announcements were issued
during this timeframe --


- The Apache Software Foundation Announces Apache ACE as a Top-Level
Project
- The Apache Software Foundation Celebrates the 17th Anniversary of
the Apache HTTP Server with the release of v2.4
- The Apache Software Foundation Announces Apache Deltacloud as a
Top-Level Project


IV. Informal Announcements: the following items were announced on
@TheASF Twitter feed --

-11 Mar: The #Apache #HTTP #Server now powers 420+M Websites globally
--23 million sites more over last month per @Netcraft survey!
#TheApacheWay

-01 Mar: LAST CALL: Request for Proposals for #ApacheCon
North America (submit through 8 March) http://s.apache.org/oh
#OpenSource #conference #RFP

-28 Feb: New! Apache HTTP Server Usage
Survey results are in! How do you use the #Apache #Server?
s.apache.org/jy #httpd #TheApacheWay

-27 Feb: The Apache Software
Foundation Announces #Apache #ACE as a Top-Level Project s.apache.org/u5
#OSGi #Cloud #TheApacheWay

-23 Feb: Learn about #Apache #Rave in
"Code Well & Prosper with OSS Foundations: How Apache + Eclipse
Help Developers Succeed!" s.apache.org/MhZ

-21 Feb: The Apache
Software Foundation Celebrates the 17th Anniversary of the #Apache
#HTTP #Server with the release of v2.4 s.apache.org/je

-16 Feb: The
ASF Announces #Apache #Deltacloud as a Top-Level Project s.apache.org/my
#CloudComputing #OpenSource #TheApacheWay #Cloud


V. Future Announcements: those PMCs wishing to announce major project
milestones please contact Sally Khudairi at press@apache.org for
more information. Kindly provide at least 2-week's notice for proper
planning and execution.


VI. Media Relations: overall in maintenance mode; reactive press
interaction and coordinating some longer-lead requests.


VII. Analyst Relations: we've received requests from a handful of
analysts outside our usual briefing pool to be added to our media
outreach lists.


VIII. ApacheCon liaison: no active initiatives currently undertaken
aside from reminders for the RFP closing date.


IX. (Non-ASF) Industry Events and Outreach liaison: all quiet over
the past month.


X. Newswire accounts: we have decided to extend our relationship
with PRNewswire as they agreed to carry our pre-paid press release
balance through 2013. Project press releases will be primarily
disseminated over the NASDAQ GlobeNewswire service using our new
pre-paid package (via the HALO Worldwide account), with Foundation-level
announcements and statements requiring specialty distribution (e.g.
country/region-specific) sent over PR Newswire.

15 Feb 2012 [Sally Khudairi / Brett]

I. Budget:  A reimbursement check has been sent by Stone Circle Productions
for Sally Khudairi's airfare to ApacheCon/Vancouver. Sally will be
forwarding a semi-annual invoice for our pre-paid press releases with NASDAQ
GlobeNewswire.


II. Fundraising/Branding/Marketing liaison: no official meetings or
discussions have taken place.


III. Press Releases: no formal announcements were issued during this
timeframe; the following press releases will be issued before the end of
February:

- Deltacloud graduating as a TLP
- ACE graduating as a TLP


IV. Informal Announcements: the following items were announced on @TheASF
Twitter feed:

- 7 Feb - The #Apache #HTTP Server --going from strength to strength,
 powering nearly 398M Websites globally according to @Netcraft Web server
 survey.
- 31 Jan - The ASF hit its 1,234,567th revision with a patch by #Apache
 #Tomcat committer Konstantin Kolinko. s.apache.org/7TR #TheApacheWay
- 24 Jan - NOW OPEN: Request for Proposals for #ApacheCon North America
 (submit through 8 March) s.apache.org/oh #OpenSource #conference #RFP
- 18 Jan - #Apache #Rave received an Honorable Mention for #OpenSource
 Rookie of the Year --well done! incubator.apache.org/projects/rave.…
 #Incubator #OSRookies
- 16 Jan - RT @jimjag Apache Tomcat 5.5.35 released!! tomcat.apache.org
- 9 Jan - #Apache #Callback (Incubating; nee #Phonegap) also received an
 InfoWorld Technology of the Year Award. Well done! s.apache.org/oM
- 9 Jan - Congratulations to #Apache #Hadoop for winning an InfoWorld 2012
 Technology of the Year Award! s.apache.org/l3 #OpenSource #Cloud


V. Future Announcements: upcoming releases include the above Deltacloud and
ACE announcements. Those PMCs wishing to announce major project milestones
should contact Sally Khudairi at press@apache.org for more information.
Kindly provide at least 2-week's notice for proper planning and execution.


VI. Media Relations: we have been coordinating several long-lead interviews
on various ASF projects, including the HTTP Server and Incubation/The Apache
Way. We also received a few security-oriented queries.


VII. Analyst Relations: a quiet month across the board, with few reactive,
Cloud-oriented communications.


VIII. ApacheCon liaison: Sally had worked with VP ConCom Nick Burch to
contact the producer regarding planner expenses and related reimbursements
which are now being processed.


IX. (Non-ASF) Industry Events and Outreach liaison: Sally is working on a
strategy for our participation, partnership, and promotion at OSCON.


X. Newswire accounts: we have 5 pre-paid press releases with PRNewswire
remaining through March. Future press releases will be disseminated over the
NASDAQ GlobeNewswire service using our new pre-paid package via the HALO
Worldwide account.

24 Jan 2012 [Sally Khudairi / Roy]

I. Budget: all outstanding invoices had been paid before the end
of the calendar year. Special thanks to Sam Ruby and Jim Jagielski
for processing and expediting payments.


II. Fundraising/Branding/Marketing liaison: no official meetings
or discussions have taken place since ApacheCon.


III. Press Releases: the following announcements were issued

- via PRNewsWire service - 20 December: Open Letter to the Open
Document Format Ecosystem from The Apache Software Foundation - via
NASDAQ GlobeNewswire service - 4 January: The Apache Software
Foundation Announces Apache Hadoop(tm) v1.0


IV. Informal Announcements: in addition to the above announcements
also posted on the ASF blog, the following items were announced on
@TheASF Twitter feed:

- 24 November: #Apache returns to Oz! Join the next @BarCampApache 10 December
 in #Sydney! barcamp.org/BarCampApacheS… #BarCamp #OpenSource #TheApacheWay

- 25 November: The goodness continues: the #Apache #HTTP Server powers nearly
 342M Websites globally, according to @Netcraft November Web server survey.

- 8 December: Join us at @BarCampApache 10 December in #Sydney!
 barcamp.org/w/page/3212102… #BarCamp #OpenSource #TheApacheWay

- 20 December: Open Letter to the Open Document Format Ecosystem from The
 Apache Software Foundation s.apache.org/P7e #Apache #OpenOffice #ODF

- 20 December: The #Apache #HTTP Server powers more than 362M Websites
 globally --a 20M increase from November-- according to @Netcraft Web server
 survey.

- 4 January: The Apache Software Foundation Announces #Apache #Hadoop™ v1.0
 s.apache.org/hX #Cloud #BigData #OpenSource

- 9 January:#Apache #Callback (Incubating; nee #Phonegap) also received an
 InfoWorld Technology of the Year Award. Well done!  s.apache.org/oM

- 9 January: Congratulations to #Apache #Hadoop for winning an InfoWorld 2012
 Technology of the Year Award! s.apache.org/l3 #OpenSource #Cloud


V. Future Announcements: upcoming releases include Deltacloud
graduating as a TLP and the "Have You Contributed?" campaign. Those
PMCs wishing to announce major project milestones should contact
Sally Khudairi at press@apache.org for more information. Kindly
provide at least 2-week's notice for proper planning and execution.


VI. Media Relations: in spite of the holidays, we've had a very
busy month with extensive press coverage on high-profile projects
including Apache OpenOffice.org and Apache Hadoop.


VII. Analyst Relations: quotes from Forrester, Gartner, and RedMonk
were secured for the Apache Hadoop announcement. We have been
actively briefing various analysts on "Apache: the foundation of
the Cloud" as well (theme created in 2009, still having great
traction).


VIII. ApacheCon liaison: no further contact from the producer
regarding planner expenses and related reimbursements.


IX. (Non-ASF) Industry Events and Outreach liaison: Sally is working
with VP ConCom Nick Burch regarding our participation, partnership,
and promotion at OSCON.


X. Newswire accounts: we have 5 pre-paid press releases with
PRNewswire remaining through 3 March 2012. Sally has purchased a
25 pre-paid pack to disseminate press releases over the NASDAQ
GlobeNewswire service using the HALO Worldwide account (these
distributions are at a lower cost than PRNewswire, and will be used
as our primary distribution channel for project-based announcements,
as well as overflow for any Foundation-level statements).  # # #

21 Dec 2011 [Sally Khudairi / Bertrand]


ASF MARKETING & PUBLICITY STATUS: DECEMBER 2011


I. Budget: we're tidying up and have arranged to pay any outstanding
invoices this week.


II. Fundraising/Branding/Marketing liaison: nothing official since
meeting face-to-face at ApacheCon.


III. Press Releases: the following announcement was issued over the
NASDAQ GlobeNewswire service:

- 16 November: The Apache Software Foundation Announces Apache
Geronimo v3.0-beta-1 - Leading Open Source Application Server Now
Certified Java EE 6 Full- and Web Profile Compatible


IV. Informal Announcements: in addition to the above announcement
also posted on the ASF blog, the following items were announced on
@TheASF Twitter feed:



- 8 December: Join us at @BarCampApache 10 December in #Sydney!
barcamp.org/BarCampApacheSydney | #BarCamp #OpenSource #TheApacheWay

- 25 November: The goodness continues: the #Apache #HTTP Server
powers nearly 342M Websites globally, according to @Netcraft November
Web server survey.

- 24 November: #Apache returns to Oz! Join the next @BarCampApache
10 December in #Sydney! barcamp.org/BarCampApacheSydney | #BarCamp
#OpenSource #TheApacheWay

- 16 November: The Apache Software Foundation Announces #Apache
#Geronimo v3.0-beta-1: Certified Java EE 6 Full+Web Profile Compatible
s.apache.org/4sN

Those PMCs wishing to announce major project milestones should
contact Sally Khudairi at press@apache.org for more information.
Kindly provide at least 2-week's notice for proper planning and
execution.


V. Media Relations: a quiet month post-ApacheCon; US Thanksgiving,
assorted religious holidays, and end-of-year editorial close-outs
being contributing factors. The "Apache Asserts" blog on ComputerWorld
UK continues at a stable pace.


VI. Analyst Relations: a very small handful of inquiries have been
fielded with a top-tier firm; no proactive outreach or activities
have taken place during this timeframe.


VII. ApacheCon liaison: Sally is in contact with the producer
regarding planner expenses and related reimbursements.


VIII. (Non-ASF) Industry Events and Outreach liaison: Sally and VP
ConCom Nick Burch had a conference call with OSCON co-chairs and
has an action list regarding our participation, partnership, and
promotion.


IX. Newswire accounts: we have 6 pre-paid press releases with
PRNewswire remaining through 3 March 2012. Sally has signed on for
25 pre-paid press releases over the NASDAQ GlobeNewswire service
using the HALO Worldwide account -- these distributions are at a
lower cost than PRNewswire, and will be used as our primary
distribution channel for project-based announcements, as well as
overflow for any Foundation-level statements.

16 Nov 2011 [Sally Khudairi / Brett]

I. Budget: we'll be forwarding invoices this week for NASDAQ GlobeNewswire
distributions in October and November thus far (account is pay-as-you-go vs. our
pre-paid, flat-rate package with PR Newswire), as well as Melissa Warnkin's
expenses for ApacheCon.


II. Fundraising/Branding/Marketing liaison: during ApacheCon, Sally Khudairi met
with both VP Fundraising Serge Knystautas and VP Brand Management Shane Curcuru
(not together; we may be arranging a "Marketing Trio" face-to-face meeting in
Boston over the next few months). Sally also attended the face-to-face Board
meeting in November.


III. Press Releases: the following announcement was issued over the NASDAQ
GlobeNewswire service:

- 9 November: The Apache Software Foundation Announces Apache Tika(tm) v1.0

Upcoming announcements planned for distribution include the Apache Geronimo
v3/beta-1 announcement which will take place on 16 November. Sally is also
planning to resume working on the Annual Report.


IV. Informal Announcements: in addition to the above announcement also posted on
the ASF blog, the following items were announced on @TheASF Twitter feed:

- 9 November: The Apache Software Foundation Announces #Apache #Tika™ v1.0
 s.apache.org/N0I #OpenSource #Content #Metadata #Analysis #Toolkit

- 31 October: The ASF Asks: How do YOU use the #Apache Web server? svy.mk/v7OfCx
 #ASF #HTTPServer #Web #Server #Survey

- 18 October: Use of #Apache Web Server spikes 100+M over 3 months; powering
 more than 326M Websites, according to Oct 2011 @Netcraft Web Server Survey

PMCs wishing to announce major project milestones should contact Sally at
press@apache.org for more information.


V. Media Relations: a very hectic month ramping up to ApacheCon, including
managing journalists on-site. Our "executive"/Foundation spokesperson
availability was addressed during the face-to-face Board meeting.


VI. Analyst Relations: other than a few responses to inquiries, no proactive
outreach or activities have taken place during this timeframe.


VII. ApacheCon liaison: the conference is now over. Sally worked with ConCom to
help flesh out the RFP for future events, and is tying up loose ends with the
producer for items such as planner expenses, and reimbursements.


VIII. (Non-ASF) Industry Events and Outreach liaison: Sally formally connected
VP ConCom Nick Burch with the OSCON co-chairs to determine how we can work
better together. A conference call is planned for 18 November.


IX. Newswire accounts: we have 6 pre-paid press releases with PRNewswire
remaining through 3 March 2012. We have now issued 7 press releases over the
NASDAQ GlobeNewswire service using HALO's account – these distributions are at a
lower cost than PRNewswire, and will be used as our primary distribution channel
for project-based announcements.

26 Oct 2011 [Sally Khudairi / Jim]

I. Budget: we're continuing to issue on a new wire service that
requires us to pay-as-we-go (vs. our usual pre-paid, flat-rate
package with PR Newswire); so far, invoices are being paid on time.
Melissa Warnkin's airfare for ApacheCon was purchased using Sam's
ASF credit card last month, but we will need to sort out how to pay
for her hotel expenses onsite.

II. Fundraising/Branding/Marketing liaison: Sally Khudairi has been
in discussions with an organization regarding publicity on a
recently-submitted project they're preparing to support in the
Apache Incubator. Sally will be attending the face-to-face Board
meeting in November, and is considering arranging a "Marketing Trio"
meeting with Serge and Shane whilst onsite at ApacheCon.

III. Press Releases: Sally wrote and issued the following announcements
over the PR Newswire and NASDAQ GlobeNewswire services (please see
Section IX for further details):

- 18 October: The Apache Software Foundation Announces Apache
Cassandra(tm) v1.0

- 14 October: The Apache Software Foundation Statement on Apache
OpenOffice.org

- 4 October:  The Apache Software Foundation Announces Apache TomEE
Certified as Java EE 6 Web Profile Compatible

- 27 September: MEDIA ALERT: The Apache Software Foundation announces
ApacheCon Keynotes by noted Open Source authority David A. Wheeler,
Hortonworks CEO Eric Baldeschweiler, and IBM Emerging Internet
Technology group CTO David Boloker

- 27 September: The Apache Software Foundation Announces 10th
Anniversary of Apache Lucene


Upcoming announcements planned for distribution include the Apache
Tika v1.0 announcement which will take place the week of ApacheCon.


IV. Informal Announcements: in addition to the above announcements
also posted on the ASF blog, we published a blog entry titled, "Hats
off to the Apache Subversion team on the milestone release of
Subversion v1.7.0!" In addition, the following items were announced
on @TheASF Twitter feed:

- 18 October: The Apache Software Foundation Announces #Apache
#Cassandra v1.0 s.apache.org/0l #OpenSource #NoSQL #Distributed
#Database #Cloud

- 14 October: #ApacheCon Early Registration ends at Midnight PT:
sign up now! apachecon.com #Apache #HTTP #Tomcat #Cloud #Hadoop
#Solr #OpenOffice

- 14 October: The Apache Software Foundation Statement on #Apache
OpenOffice.org s.apache.org/XCP #OpenOffice #OpenSource #Community

- 11 October: Hats off to the #Apache #Subversion team on the
milestone release of #Subversion v1.7.0! s.apache.org/IBT #versioning
#SVN #OpenSource

- 4 October: The Apache Software Foundation Announces #Apache #TomEE
Certified as #Java EE 6 Web Profile #Compatible s.apache.org/Nst
#Tomcat

- 3 October: Welcome @Hortonworks as ASF Sponsors at the Gold Level!
Thanks to all our corporate and individual donors: go #Apache!
apache.org/foundation/tha…

- 27 September: #Apache Committers are invited to the Apache
#Hackathon in Amsterdam Sat 15 Oct chez @OneHippo. Sign up + details
wiki.apache.org/apachecon/Amst…

- 27 September: Catch #Apache at GotoCon/AMS--20% off reg (code:
goto2011Apache) or Apache Track for just €50! Details: ank@trifork.com
gotocon.com/amsterdam-2011…

- 27 September: #ApacheCon Confirms Keynotes: FOSS authority David
Wheeler, Hortonworks' Eric Baldeschweiler & IBM's David Boloker
bit.ly/qqPPZB

- 27 September: The Apache Software Foundation Announces 10th
Anniversary of #Apache #Lucene bit.ly/nlJRxI #OpenSource #Search
#DataHandling

PMCs wishing to announce major project milestones should contact
Sally at press@apache.org for more information.

V. Media Relations: a hectic month reactively in response to our
issued announcements, as well as a significant amount of heavy-lifting
to help promote ApacheCon. We've been fortunate to have the support
of PMC chairs and ApacheCon Track chairs to help with bylined
articles, media writeups, and podcast interviews. The "Apache
Asserts" blog on ComputerWorldUK resumes this month. Our
"executive"/Foundation availability continues to be a serious issue:
more Board-level spokespeople are still needed.

VI. Analyst Relations: Sally is coordinating interviews with
Technology Business Research on Hadoop, HBase, CouchDB, and Cassandra
for a research report on 'in-memory' database technology.

VII. ApacheCon liaison: Sally has been working around the clock to
complete a tremendous amount of work from schedule development and
project management to securing keynotes and sponsorship support to
writing promotional copy and direct e-marketing campaigns, to Website
content development/publishing and hotel/travel coordination in
order to get the event back on track; we're nearly caught up at
this stage. There's an exceptionally high level of sloppiness/overlooked
details, particularly with actions required from the producer,
causing further delays and frustration. Many on the Planners list,
along with a handful of volunteers have stepped up to finalize the
program, and help with scheduling, speaker liaison, taking concall
minutes, offering onsite support, and promoting the event on Twitter
and Lanyrd. We also have Melissa's assistance with logistics,
expo/booth setup and staffing, international planner support
(providing documentation necessary for visas, etc.), among other
tactical needs.

VIII. (Non-ASF) Industry Events and Outreach liaison: a very quiet
month with "outside" conferences, but we have been actively working
to help with the promotion of Apache Hackathon in Amsterdam and
BarCampApache in Vancouver and Seville, as well as outreach events
including GsoC and GoToCon.

IX. Newswire accounts: we have 6 pre-paid press releases with
PRNewswire remaining through 3 March 2012; this account is used to
issue top-level Foundation news, such as the recently-distributed
Apache OpenOffice.org statement. We have also issued 6 press releases
over the NASDAQ GlobeNewswire service using HALO's account; this
is at a lower cost than the non-profit, flat-rate using PRNewswire,
and therefore will be used as our distribution channel for project-based
announcements and other related Apache news.

21 Sep 2011 [Sally Khudairi / Greg]

I. Budget: we've issued two press releases on a wire service separate from
PRNewswire which requires us to pay-as-we-go; thanks to Jim Jagielski and Geir
Magnusson, Jr., we are on target with getting invoices paid on time. Melissa
Warnkin and Sally Khudairi's airfare for ApacheCon has recently been purchased
using Sam's ASF credit card.

II. Fundraising/Branding/Marketing liaison: Sally is working with Hortonworks
regarding a press release announcing their new sponsorship. She's also been in
discussions with a Gold-level sponsor regarding publicity on a project they're
preparing to submit to the Apache Incubator.

III. Press Releases: we issued the following announcements over the NASDAQ
GlobeNewswire service (please see Section IX for further details):

- 13 September: The Apache Software Foundation Announces Apache Whirr as a
 Top-Level Project

- 30 August: The Apache Software Foundation Announces 10th Anniversary of Apache
 POI


Upcoming announcements planned for distribution include the 10th anniversary of
Apache Lucene. The Apache Tika v1.0 announcement will now take place the week of
ApacheCon. There's a chance for a blog entry on the v1.7 release of Apache
Subversion; the announcement was pre-empted in two vendor product press releases
last week, which nullifies the efficacy of an ASF-issued press release on the
wire.

IV. Informal Announcements: in addition to the above two press releases being
posted on the ASF blog, we also published a blog entry titled, "Belated
congratulations to the Apache Turbine team on a decade at the ASF and the
milestone release of Turbine-4.0-M1!"

In addition, the following items were announced on @TheASF Twitter feed:

- 13 September: The Apache Software Foundation Announces #Apache #Whirr as a
 Top-Level Project http://s.apache.org/eU #OpenSource #Cloud #Tools

- 30 August: The Apache Software Foundation Announces the 10th Anniversary of
 #Apache #POI http://s.apache.org/ROg #OpenSource #Java #congratulations

- 28 August: Immerse yourself in #TheApacheWay at @BarCampApache #Oxford on 11
 September. Sign up at http://barcamp.org/w/page/400249/BarCampApacheOxford We
 look forward to seeing you!

- 28 August: Last Call: @ApacheCon Early Registration Closes Friday, 2 September
 at Midnight PT! http://apachecon.com/ Everyone loves #Apache. #OpenSource

- 24 August: Belated congratulations to the #Apache #Turbine team on a decade at
 the ASF and the milestone release of Turbine-4.0-M1 http://s.apache.org/qlF

NOTE TO ALL PMCs! We're Seeking Success Stories! Do consider forwarding
innovative/newsworthy metrics/users/datapoints of Apache products for the "Did
You Know?" Twitter campaign. Please contact Sally at press-AT-apache-DOT-org for
more information.

V. Media Relations: a very quiet month reactively, however, there's been quite a
bit of press coverage on an NSA submission to the Incubator, as well as the
above-mentioned Subversion pre-announcements. We still need more Board-level
spokespeople!

VI. Analyst Relations: Sally met with RedMonk co-founder James Governor two
weeks ago, and will be meeting with co-founder Stephen O'Grady this week. A
reminder for anyone wishing to participate in their Monktober developer forum
http://monktoberfest.com/ to go ahead and sign up. Select complimentary passes
may also be available. Please contact Sally at press-AT-apache-DOT-org for more
information.

VII. ApacheCon liaison: Sally met with Nick Burch at length to discuss the work
needed to get the event back on track, and held an in-person work session with
conference producer Charel Morris last week. Much of the work has been
completed, but we're still not fully caught up. Melissa's assistance will still
be needed to ensure we're on schedule.

VIII. (Non-ASF) Industry Events and Outreach liaison: a very quiet month; no
active action items need attention at this time.

IX. PR Newswire account: we have 7 pre-paid press releases with PRNewswire
through 3 March 2012. Sally has established an account with NASDAQ for press
release distribution through their GlobeNewswire service at a lower flat-rate
than PRNewswire. This will be used as our distribution channel for
project-related announcements and other Foundation-level news.

17 Aug 2011 [Sally Khudairi / Doug]

ASF MARKETING & PUBLICITY STATUS: AUGUST 2011

I. Budget: we'd hit a bit of a snag covering OSCON-related expenses
prior to the event that necessitated the use of Geir's personal credit
card. There'd also been a bit of last-minute shuffling prior to the event,
ranging from Melissa's hotel check-in to shipping using the ASF FedEx account.

II. Fundraising/Branding/Marketing liaison: Sally Khudairi met with several
sponsors during OSCON. Neither Serge Knystautas nor those ASF Board Members
actively involved in fundraising were in attendance.

IIa. Annual Report: edit is ongoing and was delayed due to scheduling issues;
draft should be ready for review by the end of the week.

III. Press Releases: we issued the following announcements over the PR
NewsWire service:

- 25 July: "Media Alert: Meet Members, Officers, and Committers of The
Apache Software Foundation at OSCON 2011"

Upcoming announcements planned for distribution include Apache Tika v1.0,
Whirr's graduation from the Incubator, and the 10th Anniversary/v.0.1
alpha release of Apache POI.

IV. Informal Announcements: no blog posts were made during this
timeframe, however, the following items were announced on the ASF
Twitter feed:

25 July -- Meet members of the #Apache community this week at #OSCON!
s.apache.org/D84 #OpenSource #conference @TheASF

27 July -- We're at #OSCON Booth 725. Stop by and enter to win free
admission to @ApacheCon (7-11 November/Vancouver). See you there! #Apache

and

Did you know that @eBay uses #Apache #Synapse to process over more
than 1 billion transactions per day? #OpenSource #TheApacheWay

30 July -- Missed us at #OSCON but still want one of our amazing
#Apache caps? There's still @ApacheCon (7-11 November/Vancouver).
See you there!

1 August -- Did you know that Facebook recently completed a
30 petabyte migration using #Apache #Hadoop and #Hive?
crn.com.au/News/265439,fa… #OpenSource

8 August -- Just announced! The Apache Way returns to China.
Join us: #Apache Roadshow Asia -- Shanghai, 23 October.
apacheasiaroadshow.org #OpenSource

and

Did you know that, per the Open Source Census #Apache #Xerces
ranks 4th + is installed on 54% of machines scanned?
osscensus.org/packages-rank-…

and

Our @BarCampApache events are a great way to get involved w/the
#community! Catch us in Oxford, Seville, Amsterdam, ...
wiki.apache.org/apachecon/Fron…


NOTE TO ALL PMCs! We're *Always* Seeking Success Stories!
Do consider forwarding innovative/newsworthy metrics/users/datapoints
of Apache products for the "Did You Know?" Twitter campaign.
Please contact Sally at press-AT-apache-DOT-org for more information.

V. Media Relations: we have had an extraordinarily challenging time trying to
get an interview in place with Financial Times Germany (= more than a month).
This is due to Jim Jagielski being spread way too thin, and simply unable to
take every single interview request that's best executed by ASF "executives".
We had similar issues whilst at OSCON, where two video interviews were handed
over to Justin Erenkrantz and Greg Stein. A few requests emailed to specific
directors also in attendance went unacknowledged, and also another interview
was missed due to timing confusion (since rectified/completed). We've
particularly faced such issues in the past, where a single spokesperson may
not be available (instances of Geir Magnusson traveling and unable to respond
to queries on our relationship with the JCP come to mind), or a journalist is
looking for insight on a high-profile project (e.g. incubating OpenOffice) and
the appropriate contacts aren't around to take the interview.  We need more
spokespeople!

VI. Analyst Relations: the past month has been spent primarily with
the folks at RedMonk. Our primary contact, Cote, has taken on a new
position outside of the analyst space, and so we've been discussing
our options on how to best work together. In addition, we've been
invited to participate in their Monktober developer forum
http://monktoberfest.com/ (anyone interested should just go ahead
and sign up).

VII. ApacheCon liaison: Noirin Plunkett's resignation from the Planners'
Team triggered Sally to agree to become conference chair in light of her
seemingly single-handedly running things already, and has discussed
with Nick Burch the actions needed—both internally as well as with the
producer—to get the event back on track. Melissa Warnkin's assistance
will be needed to ensure we're on schedule.

VIII. (Non-ASF) Industry Events and Outreach liaison: Sally manned
the ASF Booth at OSCON with support from Melissa and a member of
the HALO community team 26-28 July. Melissa has arranged to ship
and store all the ASF promotional items (banners, signage, flatscreen
monitor, etc.).

We had lots of visitors from the Apache community to the booth,
including several Members such as Craig Russell, Paul Querna,
Hyrum Wright, and Tim Williams, who offered to help answer questions
and offer shift relief. Special "gold star" shoutout and thanks to
Justin Erenkrantz for flying up from Los Angeles expressly to help man
the booth for a day! Sally had 1-on-1 meetings with 63 individuals at
the booth.

Sally met with representatives from Open World Forum, ScaLE, and
LinuxFestNW to discuss possible event partnerships. Those involving
community cross-promotion have been forwarded to Stone Circle Productions
for follow up for ApacheCon. We also ran a promotion for a free conference
registration giveaway to ApacheCon and collected dozens of entries. The
winner will be announced before the end of the month through the ApacheCon
promo channels.

IX. PR Newswire account: we have 7 pre-paid press releases with PRNewswire
through 3 March 2012. Sally is exploring options for press release
distribution through alternate channels at further discounted flat-rates
to augment our primary dissemination channel at PRNewswire.

20 Jul 2011 [Sally Khudairi / Larry]

ASF MARKETING & PUBLICITY STATUS: JULY 2011

I. Budget: several expenses have been charged over the past few weeks,
including HALO monthly fees, promotional items for OSCON (and other events),
as well as our clipping service (reports forwarded daily to the press@ list).

II. Fundraising/Branding/Marketing liaison: no meetings or coordination this
month, however, Sally Khudairi will be available to support Serge Knystautas
and other ASF Board Members with any Sponsor-related activities next week
during OSCON.

IIa. Annual Report: Sally is in the editing stage and is running 3 weeks
behind schedule. The current document length is 265 pages (1/3 of the summary
of last year's core activities already complete); the goal of producing a
final report less than 20 pages in length seems ominous, but is within reach.
We’re anticipating to forward draft for review before the end of the month.
ASF Executive Assistant Melissa Warnkin helped pull together the raw data for
the Incubator and supporting administrative activities (such as TAC) during
FY 2010-2011 -- this part alone was 50+ pages in its unedited form.
Next year’s report will be a much easier process.

III. Press Releases: we issued the following announcements over the PR
NewsWire service:

- 28 June: ApacheCon 2011 Announces "Open Source Enterprise Solutions,
 Cloud Computing, and Community Leadership"

- 14 June: The Apache Software Foundation Announces
 Apache Traffic Server v3.0.0

Upcoming announcements planned for distribution include Apache Tika v1.0 and a
media alert regarding the ASF’s presence at OSCON.

IV. Informal Announcements: the following announcements were distributed to
our dedicated press/analyst list (only; not PR Newswire), as well as posted on
the ASF blog and Twitter feed:

- 14 July: The July @Netcraft Survey is in: the #Apache HTTP Web Server
 remains the leading Web server, powering more than 235 Million sites
 worldwide!

- 2 July: Applications for Travel Assistance to ApacheCon close this Friday 8
 July! s.apache.org/kyX #Apache #OpenSource #Conference #Vancouver

- 30 June: Did you know that Yahoo! uses #Apache #Hadoop to process 5 billion
 jobs a month? apache.org #OpenSource #Cloud

- 28 June: ApacheCon program, speakers confirmed: #OpenSource Enterprise
 Solutions, #Cloud Computing & Community Leadership apachecon.com #Apache

- 14 June: Apache Traffic Server v3.0.0 Features-at-a-Glance

NOTE TO ALL PMCs! We're Seeking Success Stories! Do consider forwarding
innovative/newsworthy metrics/users/datapoints of Apache products for the "Did
You Know?" Twitter campaign. Please contact Sally at press-AT-apache-DOT-org
for more information.

V. Media Relations: we received great media interest and press coverage on our
Traffic Server announcement, and continue to field general press queries on
topics such as OpenOffice, JCP/Harmony and the Oracle subpoena, and
Subversion. We resumed issuing select announcements/statements to the press
under embargo, but not for every occasion.

VI. Analyst Relations: Summertime is usually quieter with us in terms of
analyst activity; we were mentioned in a report by the 451 on
corporate/individual/community diversity at the Eclipse Foundation ("It would
be fascinating to get similar data for other open source foundations – the
Apache Software Foundation projects, for example"). Sally is planning to meet
some analysts at OSCON, and will be coordinating possible briefings with ASF
"executives" and Members as well.

VII. ApacheCon liaison: the general conference program is very nearly complete
(trainings are not yet in place), and Sally has been spending a considerable
amount of cycles on conference promotion (such as writing the above-mentioned
press release, media pitch letters, and related supporting materials due to
myriad drawbacks by contracted PR firm; other areas, such as securing media
partnerships are running smoothly, and interviews for session/track promotion
are being coordinated). Sally continues to shoulder a significant amount of
responsibility, including creating a top-level master tasklist (comprising
detailed tasks for the planners, producer, program chairs, track chairs, and
marketing/publicity teams). Unfortunately, there are issues with folks
pitching in. All 10 of the 10 items on the active to-do list for the planning
team are incomplete, for example, and it’s unclear whether any of them have
been started or who is taking the lead. The only thing semi-completed to date
is that 6 of 12 Track Chairs have been assigned – i.e., half our tracks have
no-one to oversee/coordinate (e.g., following through on any changes,
assigning backup sessions, ensuring speakers have signed up, etc.). Whilst
happy to assist, Sally is frustrated, exhibiting symptoms of volunteer
fatigue, and is likely unable to continue at this pace.

VIII. (Non-ASF) Industry Events and Outreach liaison: Sally will be manning
the ASF Booth (#725) at OSCON with support from Melissa and a member of the
HALO community team. The Expo is open the evening of 26 July and all day 27-28
July.

- 25-29 July: OSCON (+ OSCON Data/OSCON Java), Portland, Oregon

IX. PR Newswire account: we have 8 pre-paid press releases with PRNewswire
through 3 March 2012.

Support was expressed for the potential low-cost community-style ApacheCon plan.

Noirin noted that all the actions which are not being done are actions in the contract for the producers.

15 Jun 2011 [Sally Khudairi / Roy]

N. Team: ASF executive assistant Melissa Warnkin is working with Sally Khudairi
on pulling together some of the items needed for the ASF Annual Report, and
will be onsite to help man the ASF booth at OSCON in July.


I. Budget: with the new Fiscal Year budget approved, several expenditures will
be charged against the M&P budget this month, including HALO contract kickoff
retainer, as well as OSCON-related expenses, and clipping fees (trying to set
up a subscription to align with the ASF fiscal year).


II. Fundraising/Branding/Marketing liaison: Sally has been in communications
with Shane and Serge regarding a possible face-to-face meeting over the
summer. She has also been in regular contact with several sponsors regarding
their organizing/sponsoring/hosting Apache-focused events (conferences and
developer/community outreach). Sally has also been working with Greg Stein to
connect with a sponsor regarding publicity at the platinum sponsorship level,
and will be forwarding new contacts for a sponsor for renewal this Fall.


III. Press Releases: we issued the following announcement over the PR NewsWire
service:

- May 25: The Apache Software Foundation Announces Apache Libcloud as a
 Top-Level Project

Upcoming announcements planned for distribution include Apache Traffic Server
v3.0.0 and Apache Tika v1.0


IV. Informal Announcements: the following announcements were distributed to
our dedicated press/analyst list (only; not PR Newswire), as well as posted on
the ASF blog and Twitter feed:

- 7 June: Meritocracy in Action: The Apache Membership Process (primary draft
 by Bertrand Delacretaz; framing/edits by Sally)
- 7 June: @TheASF -- Meritocracy in Action: The #Apache Membership Process
 http://s.apache.org/hn
- 7 June: @TheASF -- RT @ApacheCon: Now accepting applications for Travel
 Assistance http://s.apache.org/kyX #Apache #OpenSource #Conference #Vancouver
- 1 June: @TheASF -- RT @sdtimes Congratulations to Apache Foundation (@TheASF)
 -- recognized in the #SDTimes100 Influencer category
- 1 June: Incubation at Apache: What's it all about?
- 1 June: @TheASF -- Incubation at #Apache: What's it all about?
 http://s.apache.org/DTM #OpenSource #community #innovation
- 31 May: @TheASF -- Survey by @OpenLogic reveals #Apache-licensed projects
 are the most downloaded & most used in enterprise applications
 http://bit.ly/j9oA2e
- 26 May: @TheASF -- The May @Netcraft Survey is in: the #Apache HTTP Web
 Server remains the leading Web server, powering more than 203 Million sites
 worldwide!
- 25 May: @TheASF -- The Apache Software Foundation Announces #Apache
 #Libcloud as a Top-Level Project http://s.apache.org/TVn #CloudComputing
 #OpenSource
- 23 May: @TheASF -- ASF announces release of Apache httpd 2.2.19 and
 2.3.12-beta: http://httpd.apache.org/
- 23 May: @TheASF -- Did you know #Apache #Lucene/#Solr powers search for
 1.5M+ records & assets for @Yale's Digital Commons Cross Collection
 Discovery project?


Seeking Success Stories! All PMCs with newsworthy metrics/users/datapoints: do
consider forwarding innovative uses of Apache products for the "Did You Know?"
Twitter campaign. Please contact Sally at press-AT-apache-DOT-org for more
information.


V. Media Relations: Sally spent a tremendous amount of time working with
members of Oracle and IBM's technical and PR teams in advance of the
OpenOffice.org submission to the Apache Incubator, and continues to counsel
relevant parties during the incubation voting period. Both the Apache Libcloud
announcement and Incubator blog post garnered great press interest and media
coverage (70 articles alone for the OpenOffice.org Incubator submission). We
received nearly 600 Twitter mentions, and continue to field press queries on
these and related topics such as JCP. We haven't issued any statements to the
press under embargo over the past reporting period, but intend to resume doing
so when possible.


VI. Analyst Relations: we received a request from RedMonk for a regular
briefing schedule, considering the number of activities at the Foundation.
Sally is also considering holding a "Project Publicity /Analyst Briefing
Workshop" in lieu of formal Media Training at the Hackathon (both days) during
ApacheCon this November. There is also a chance of litmus-testing this program
at OSCON in July.


VII. ApacheCon liaison: with the conference program close to being sorted,
Sally will be working on conference marketing and publicity tactics;
early-bird registration will be closing mid-summer. Sally also worked with
Cloudera, ConCom, and ApacheCon teams regarding a scheduling conflict with
Hadoop World, which is taking place the same week as ApacheCon.


VIII. (Non-ASF) Industry Events and Outreach liaison: Sally is organizing the
ASF booth at OSCON's "dot-org pavilion"; there is a chance that we will be
located in the "OSCON Java" section. Details forthcoming once confirmed.

- 25-29 July: OSCON (+ OSCON Data/OSCON Java), Portland, Oregon


IX. PR Newswire account: we have 10 pre-paid press releases with PRNewswire
through 3 March 2012.

19 May 2011 [Sally Khudairi / Geir]

ASF MARKETING & PUBLICITY STATUS: MAY 2011

I. Budget: final payments are now complete, and all vendor invoices have
been paid against the FY2010-2011 budget. The HALO contract ends on 30
May 2011; Sally Khudairi will be discussing requirements for the
upcoming fiscal year with Jim Jagielski.


II. Fundraising/Branding/Marketing liaison: Sally is currently liaising
with a Sponsor (on behalf of ConCom) regarding a scheduling conflict
with their Apache-oriented conference and ApacheCon. Sally connected
with a new Sponsor at the Bronze level and edited/facilitated their
sponsorship press announcement as well as helped with their submitting
proposals for ApacheCon. Sally is also still working with Greg Stein to
connect with a sponsor regarding publicity on a sponsorship renewal.


III. Press Releases: no formal press releases were issued over the PR
NewsWire service during this time period.


IV. Informal Announcements: the following announcements were distributed
to our dedicated press/analyst list (not PR Newswire), as well as posted
on the ASF blog and Twitter feed:

- 12 May: Welcome Talend as Bronze-level Sponsors of The Apache Software
Foundation. http://apache.org/foundation/thanks.html

- 4 May: The Apache Software Foundation Subpoenaed to Produce Documents
in Oracle America vs. Google http://s.apache.org/ReS

- 4 May: Get your search on. Presentations by Grant Ingersoll, VP Apache
Lucene + members of the Solr community 23-26 May/SFO
http://bit.ly/cg3x34

- 4 May: Meet ASF Chairman Doug Cutting + notable Apache community
members 6-7 June @BerlinBuzzwords berlinbuzzwords.de #Hadoop #HBase
#Lucene #Solr

- 4 May: Join us at the Apache Camel, ServiceMix, ActiveMQ, and CXF
Community MeetUp 23 May. All are welcome free of charge!
http://bit.ly/kcF0OX

- 25 April: Final Call for Presentations: Apache and Enterprise
Solutions, Cloud Computing, Community -- deadline this Friday.
http://apachecon.com/

- 25 April: The April Netcraft Survey is in: the Apache HTTP Web Server
remains the leading Web server, powering more than 191 Million sites
worldwide!


All PMCs are invited to forward success stories and innovative uses of
Apache products for the "Did You Know?" Twitter campaign. Please contact
Sally at press-AT-apache-DOT-org for more information.


V. Media Relations: we received several inquiries from the press in
response to the Oracle subpoena; Geir Magnusson and members of the ASF
Legal committee handled all interviews thoroughly and efficiently. We
are beginning to work with the press on long-lead pitches, particularly
as they relate to ApacheCon and dovetailing the overall conference theme
"Open Source Enterprise Solutions, Cloud Computing, and Community
Leadership" with current/ongoing activities at the ASF. Sally has also
been meeting face-to-face with a small handful of editors to see how we
can improve our working relationship, particularly with projects having
strong commercial backing and publicity.


VI. Analyst Relations: a researcher from a top-tier firm has expressed
in interest getting more details on two projects from his following our
"Did You Know?" listings on Twitter.


VII. ApacheCon liaison: Sally continues to work on top-level conference
marketing and publicity strategy, as well as securing media sponsorship
and community partners.


VIII. (Non-ASF) Industry Events and Outreach liaison: we are promoting
the ASF's participation at external conferences and Apache-focused
events, such as Berlin Buzzwords, Lucene Revolution, and OSCON,
primarily through the @ApacheCon Twitter feed, and occasionally on
@TheASF feed.


IX. PR Newswire account: we have 11 pre-paid press releases with
PRNewswire through 3 March 2012.

20 Apr 2011 [Sally Khudairi / Jim]

ASF MARKETING & PUBLICITY STATUS: APRIL 2011

N. Team: ASF executive assistant Melissa Warnkin will be supporting
various activities within Marketing & Publicity, and had a face-to-face
orientation and planning session with Sally Khudairi on 29 March to begin
this work. Jim Jagielski was unable to attend due to a family emergency.

I. Budget: Final expenditures have been charged against the M&P budget,
including HALO contract balance and reimbursements, as well as clipping
and database fees. The draft budget for FY2011-2012 was reviewed and
approved by Jim. The HALO contract was extended through the end of the
current fiscal year.

II. Fundraising/Branding/Marketing liaison: Sally connected an ASF sponsor
regarding trademark requirements relating to their upcoming participation
in an Apache-oriented conference. Sally has also been working with Greg
Stein to connect with a sponsor regarding publicity at the platinum
sponsorship level.

III. Press Releases: no formal press releases were issued over the PR
NewsWire service during this time period.

IV. Informal Announcements: the following announcements were distributed
to our dedicated press/analyst list (only; not PR Newswire), as well as
posted on the ASF blog and Twitter feed:

- 13 Apr: [@TheASF Twitter feed] ApacheCon CFP is OPEN: you know & love
 Apache. Register today for special "Trust Us" rate -- up to 45% off! Ends
 soon http://apachecon.com/
- 24 Mar: [ASF/Foundation blog] Apache Hadoop Wins MediaGuardian
 "Innovator Of The Year" Award
- 24 Mar: [@TheASF Twitter feed]Congratulations to Apache Hadoop for
 winning MediaGuardian @GuardianMegas "Innovator Of The Year" Award!
 http://s.apache.org/v2
- 19 Mar: [@TheASF Twitter feed] Registration for @ApacheCon is now open.
 Save 45% w/super-early "Trust Us" rate whilst CFP is open. Register/submit
 at http://apachecon.com/
- 19 Mar: [ASF/conferences blog] Registration for ApacheCon North America
 Now Open!
- 17 Mar: [@TheASF Twitter feed] The March Netcraft Survey is in: the
 Apache HTTP Web Server remains the leading Web server, powering more than
 179 Million sites worldwide!
- 17 Mar: [@TheASF Twitter feed] Did you know that @CNES_France uses
 Apache Commons Math as the basis of their next generation space Flight
 Dynamics Systems?

All PMCs are invited to forward success stories and innovative uses of
Apache products for the "Did You Know?" Twitter campaign. Please contact
Sally at press-AT-apache-DOT-org for more information.

V. Media Relations: we reviewed an article for publication on (incubating)
Jena, and contacted the authors/editors of a write-up that incorrectly
referenced Apache Hadoop as the "Apache distribution of Hadoop". We
continue to do quite a bit of course-correction with members of the media
and analyst community, particularly in relation to those projects with
strong commercial interest...

VI. Analyst Relations: it's been a bit quiet in terms of direct contact,
but we have received an indirect query from a research firm for assistance
on a project they're working on that focuses on Apache Hadoop.

VII. ApacheCon liaison: Sally has stepped down from managing the
CFP/programming/planning activities now that Noirin Shirley and Nick Burch
are able to do so. Sally continues to work on top-level conference
marketing and publicity strategy, as well as securing community partners
such as OSCON and the Meaningful Use of Complex Medical Data Symposium.

VIII. (Non-ASF) Industry Events and Outreach liaison: Jim spoke and
presented on a keynote panel at POSSCON 23-24 March. Sally secured a
partnership with OSCON (25-29 July) that formalizes the ASF's presence and
participation (at the new OSCON Data and OSCON Java events, co-located
with OSCON proper). This includes tagging all Apache- related
presentations on the public schedule, a roll-up page with all Apache
related sessions, providing space for any ASF projects to meet onsite at
OSCON (most likely on the Sunday), and cross-event community partnership
(the ASF will be an OSCON community partner, and OSCON will be an
ApacheCon community partner). We are also helping promote some
Apache-focused events, such as Berlin Buzzwords, primarily through the
@ApacheCon Twitter feed, and occasionally on @TheASF feed.

IX. PR Newswire account: we have 11 pre-paid press releases with
PRNewswire through 3 March 2012.

16 Mar 2011 [Sally Khudairi / Geir]

ASF MARKETING & PUBLICITY STATUS: MARCH 2011

N. Team: ASF executive assistant Melissa Warnkin will be dedicating
part of her time to support various activities within Marketing &
Publicity, and will meet face-to-face with Sally Khudairi and Jim
Jagielski on 29 March to begin this work.

I. Budget: Several expenditures will be charged against the M&P
budget, including HALO contract balance and reimbursements, as well
as clipping and database fees. Sally prepared a draft budget for
FY2011-2012 and will be reviewing it with Jim this week. The HALO
contract expires at the end of March, and Jim has agreed to extend
the contract until the end of the fiscal year, with the intention of
a new contract time period in alignment with that of the ASF fiscal
year.

II. Fundraising/Branding/Marketing liaison: Sally met with an ASF
sponsor regarding trademark and ConCom requirements for holding an
Apache technology event. Sally has also been working with Greg Stein
to connect with a sponsor regarding publicity at the platinum
sponsorship level.

III. Press Releases: we issued the following press release over the
PR NewsWire service:

- 14 February Apache Innovation Bolsters IBM's "Smartest Machine on
Earth" in First-ever Man vs. Machine Competition on Jeopardy! Quiz
Show
- 23 February The Apache Software Foundation Announces Apache
Chemistry as a Top-Level Project

IV. Informal Announcements: the following announcements were
distributed to our dedicated press/analyst list (only; not PR
Newswire), as well as posted on the ASF blog and Twitter feed:

- 2 March Announcing the Apache Committers' Retreat + Community
BarCamp in Knockree, Ireland
- 2 March Call for Participation for ApacheCon Now Open!

We encourage all PMCs to forward success stories and innovative uses
of Apache products for the "Did You Know?" Twitter campaign. Please
contact Sally at press-AT-apache-DOT-org for more information.

V. Media Relations: both the Apache Chemistry and UIMA announcements
garnered much press interest and excellent coverage. We continue to
brief select members of the media and analyst community under embargo
where-ever possible, and have received positive feedback overall.

VI. Analyst Relations: we received queries from RedMonk for a quote
from the Apache UIMA team for a report, as well as metrics for
downloads and project activity since the mid-February
Watson/Jeopardy! games.

VII. ApacheCon liaison: Sally and Jim will be acting as (interim?)
program chairs now that the CFP is open. Sally continues to work on
top-level marketing and conference publicity strategy: she developed
the marketing/PR program needed for the conference PR team (retained
by Charel Morris/SCP), and created the Website framework and copydeck
(site is now live, with thanks to assistance from the ASF Infra
team). As the conference leadership is still not in place, Sally
intends to continue overseeing the planning process with the overall
Planners team (first initiated early January).

VIII. (Non-ASF) Industry Events and Outreach liaison: Sally has been
in discussions with OSCON program chair Edd Dumbill regarding
formalizing the ASF's presence and participation at the new OSCON
Data and OSCON Java events (co-located with OSCON proper). Details
will be forwarded to ConCom once their proposal detailing our options
arrives.

- 23-24 March: Jim will be speaking at POSSCON in Columbia, South
Carolina.
- 25-29 July: OSCON (+ OSCON Data/OSCON Java), Portland,
Oregon.

IX. PR Newswire account: we have purchased an additional set of 10
pre-paid press releases at the discounted, non-profit rate from
PRNewswire. We now have 11 press releases available through 3 March
2012.

16 Feb 2011 [Sally Khudairi / Jim]

ASF MARKETING & PUBLICITY STATUS: JANUARY 2011

I. Budget: Sally Khudairi reviewed the mid-year expenditures
to date with President Jim Jagielski. We will be purchasing
another 10-pack of pre-paid press releases at the non-profit
rate, and have secured a flat rate of $450 per additional
US-issued press release thereafter, and a 10% discount on
any European distributions.


II. Fundraising/Branding/Marketing liaison: Sally acted as
advocate to ConCom on behalf of a Sponsor seeking to organize
a conference based on an Apache project, met with a Brozne-level
Sponsor regarding marketing opportunities, and is coordinating
announcing a new Platinum Sponsor. She is also in communication
with the Trademarks/Branding team regarding terms of use of a
ASF projects/logos in third party properties, such as support
Websites.


III. Press Releases: we issued the following press releases over
the PR NewsWire service:

- 14 February - Apache Innovation Bolsters IBM's "Smartest Machine
on Earth" in First-ever Man vs. Machine Competition on Jeopardy!
Quiz Show
- 19 January - The Apache Software Foundation Announces Apache
Pivot 2.0

IV. Informal Announcements: none during this timeperiod, other than
tweets on Pivot 2.0, new sponsors WANdisco, and a new Feathercast
on Apache Commons.

Our highlighting innovative uses of Apache products in the "Did You
Know?" Twitter campaign is ongoing. Please forward success stories
to Sally at press@.


V. Media Relations: we've been responding to various media queries
on Cloud-related technologies as well as "big data" initiatives.
Jim Jagielski, Dan Crichton, and Chris Mattmann are participating
in interviews for a feature on Apache OODT in NASA Spinoff magazine.
A technical glitch caused the new schedule for the "Apache Asserts"
blog on ComputerWorld UK to clear itself, disallowing bloggers
from signing up; Sally will try to set up the new schedule within
the week.


VI. Analyst Relations: no active outreach during this time period.


VII. ApacheCon liaison: Sally developed a strategic plan for marketing
and publicizing the 2011/Vancouver conference, and will be meeting on
Monday with the firms contracted to perform the tactical work. The
master calendar needs to be adjusted due to delays in setting up the
backend of the online CFP system. The Website framework and copydeck
are almost complete, with plans to open both the CFP and launch the
Website by the end of the month. Sally plans to resume activity with
 the overall Planners team by the end of the month (full assignments
 for the Planning team are not yet in place).


VIII. (Non-ASF) Industry Events and Outreach liaison:

- 23-24 March: Jim will be speaking at POSSCON in Columbia, South
Carolina.
- 25-29 July: we'll likely be at OSCON again; Sally is meeting with
the conference chair this week to explore opportunities.


IX. PR Newswire account: we have 3 remaining pre-paid, flat-rate press
releases available through 30 April 2011. We will be purchasing an
additional pre-paid set of 10 at a deeply-discounted, non-profit rate
to allow future announcements without interruption.

19 Jan 2011 [Sally Khudairi / Jim]

ASF MARKETING & PUBLICITY STATUS: JANUARY 2011

I. Budget: No new expenditures have been charged against the M&P budget
since November. Sally has been traveling for most of the past month and was
unable to connect with Jim to discuss the mid-year budget, but will be doing
so before the end of January.

II. Fundraising/Branding/Marketing liaison: Sally has been acting as
advocate to ConCom on behalf of a Sponsor seeking to organize a conference
based on an Apache project, and has been communicating with the Branding
team regarding continued use of an unofficial/alternate ASF logo in various
news outlets.

III. Press Releases: we issued the following press release over the PR
NewsWire service:

- 11 January The Apache Software Foundation Announces Apache Cassandra 0.7
- 5 January The Apache Software Foundation Announces Apache OODT as a
 Top-Level Project
- 14 December The Apache Software Foundation Launches 'Apache Extras' to
 Accelerate Innovation

We are finalizing the announcement for Apache Pivot v2.0, which will likely
be disseminated the week of 17 January.

IV. Informal Announcements: the following announcements were distributed to
our dedicated press/analyst list (only; not PR Newswire), as well as posted
on the ASF blog and Twitter feed:

- 3 January Apache Subversion to WANdisco: +1 on the code contributions,
             -1 on the attitude.


We are continuing to highlight innovative uses of Apache products in the
"Did You Know?" Twitter campaign. Please forward any success stories to
Sally at press@.

V. Media Relations: we've been busy keeping up with reporter/staffing
transitions over the past few weeks, and have reached out to dozens of
outlets as part of our end-of-year communications. We are also establishing
the new schedule for the "Apache Asserts" blog on ComputerWorld UK as well,
with Isabel Drost coming on board as a new member of the blogging team.

VI. Analyst Relations: we litmus-tested the ASF's new themes for 2011 with
James, Cote, and Stephen of RedMonk, who enthusiastically supported our
direction. RedMonk also acted as analyst spokesperson for a press feature on
Apache OODT.

VII. ApacheCon liaison: Sally met with Charel Morris 13-16 December to
develop a strategic plan for marketing the 2011/Vancouver conference,
creating a master calendar and tactical punch-list, creating the Website
framework and copydeck, as well as developing the CFP and copy using the
ASF's themes for 2011 as the conference theme. Sally also kick-started the
planning process with the overall Planners team early January.

VIII. (Non-ASF) Industry Events and Outreach liaison:

- 23-24 March: Jim will be speaking at POSSCON in Columbia,
              South Carolina.
- 25-29 July: there's a chance we'll have a presence at OSCON again;
             details are being explored.

IX. PR Newswire account: we have 4 remaining pre-paid, flat-rate press
releases available through 30 April 2011. We will be purchasing an
additional pre-paid set of 10 at a deeply-discounted, non-profit rate to
allow future announcements without interruption.

15 Dec 2010 [Sally Khudairi / Sam]

STATUS:

I. Budget: we shipped ASF stickers and "Ask Me!" badges to BarCamp
Apache Sydney using the ASF's FedEx account. We've reimbursed Sally
Khudairi's expenses for the SC10 conference, and paid the balance of
the HALO Worldwide contract for 2010. Sally will be meeting with Jim
Jagielski the week of 13 December for the mid-year budget review
as well.

II. Fundraising/Branding/Marketing liaison: Sally continues to work
with Serge Knystautas and Greg Stein on Sponsorship-related matters,
as well as with Shane Curcuru on Branding initiatives, including use
of the ASF logo for BarCamp Apache, as well as use of the ASF logo
and name for non-Foundation events,

III. Press Releases: we issued the following press release over the
PR NewsWire service:

- 6 December 2010 The Apache Software Foundation and The University
of Sydney bring "The Apache Way" of Open Source Technology Development
to the Southern Hemisphere

The above announcement was distributed to a list of technology
publications and targets in Australia only, and is separate from our
pre-paid release package (limited to US distribution only).

IV. Informal Announcements: the following announcements were distributed
to our dedicated press/analyst list (only; not PR Newswire), as well
as posted on the ASF blog and Twitter feed:

- 9 December - The ASF Resigns From the JCP Executive Committee
- 6 December - The University of Sydney, Alfresco, Atlassian, IBM &
MaestroDev help bring "The Apache Way" to Australia

- 17 November - Did you know that communities using Apache Shiro
include Grails, Spring, Stripes, and Tynamo?

- 16 November - We are happy to announce BarCamp Apache Sydney, our
first event in the Southern Hemisphere!

- 15 November - Statement by the ASF Board: Honor the Agreement
- 9 November - Statement by the ASF Board on our participation in the
Java Community Process

- 5 November - Apache News Roundup from the ApacheCon Show Floor
- 4 November - Did you know that Apache Hadoop, MapReduce, Mahout,
and Pig form the anti-spam analytic platform for Yahoo!Mail?

- 3 November - The ASF asks: Have you met Apache Mahout?
- 3 November - We are pleased to welcome IBM to The Apache Software
Foundation as Gold Sponsors

We received hundreds of retweets and comments of support from the
community as well as the press in response to many of these
announcements.

We are still seeking success stories to highlight innovative uses
of Apache products in the "Did You Know?" Twitter campaign. Please
forward to Sally at press-AT-apache-DOT-org.

V. Media Relations: it's been an intense month press-wise, with
dozens of interviews taking place post-ApacheCon, as well as
numerous project announcements and the ASF's resignation from the
JCP. Members of the ASF Marketing & Publicity team have been
particularly helpful in responding to reporter queries and following
through with corrections to articles and providing background details
when Sally has been traveling. We will also be locking in the new
schedule for the "Apache Asserts" blog on ComputerWorld UK within
the next few weeks.

VI. Future Announcements: we are preparing the following press
releases:

- Apache-Extras
- Apache OODT as a TLP
- Apache Pivot 3.0

VII. Analyst Relations: we have heard back from RedMonk, Gartner,
and Forrester regarding the ASF's relationship with the JCP.
We also responded to a query regarding Tomcat. Geir has been our
primary spokesperson, with Jim providing additional support on
process-related issues and general ASF activity.

VIII. ApacheCon liaison: Sally will be meeting with Charel Morris
the week of 13 December to discuss ways to improve marketing efforts
for the 2011/Vancouver conference and creating a master calendar.

IX. (Non-ASF) Industry Events and Outreach liaison:

- 13-19 November: Supercomputing (SC10)/New Orleans we shared a booth
with the Linux Fund, and tweeted our presence there, in advance of
and during the event. Sally and Jim staffed the ASF table; we have
 been asked to participate in 2011 in partnership with the Linux Fund.
A full report will be sent to ConCom.

- 11 December: BarCampApache Sydney we issued a blog entry, a joint
press release with the University of Sydney, as well as a couple of
tweets to promote the event.

X. PR Newswire account: we have 7 remaining pre-paid, flat-rate press
releases available through 30 April 2011.

17 Nov 2010 [Sally Khudairi / Roy]

STATUS:

I. Budget: we produced new promo stickers, badges, and a retractable vertical
banner, and also purchased a flat screen monitor, all used at ApacheCon and
the upcoming SC10 conference; all items were shipped using the ASF's FedEx
account. We've successfully used Sam Ruby's ASF credit card for production
expenses and to purchase the monitor.

II. Fundraising/Branding/Marketing liaison: Sally Khudairi has been working
with Serge and Greg on Sponsorship-related matters.

III. Press Releases: we issued the following press releases over the PR
NewsWire service:

- 6 October 2010 ApacheCon Announces Keynote Presentations by Thought Leaders
 Dana Blankenhorn of ZDNet, Daniel Crichton of NASA Jet Propulsion
 Laboratory, and Bob Sutor of IBM Corporation
- 20 October 2010 The Apache Software Foundation Announces Apache Maven
 Version 3.0

We received two requests to issue a press release:

- the new release of Mahout v0.4. We reserve formal press releases for major
 version releases (e.g. 2.0, 3.0, etc.), and so blogged the news as a "The
 ASF Asks:" top-level snapshot on the project which was also forwarded to the
 ASF media/analyst lists.

- the upcoming BarCamp in Sydney, Australia. Doing so is to recognize the
 sponsorship provided by Sydney University; this will likely take place in
 the form of a joint announcement. To reach our target audience of attendees,
 we will be posting event details on the ASF blog, announce@ list, and
 Twitter feed. We'll also likely Tweet a few updates pertaining to sponsors,
 additional details, etc..

IV. Informal Announcements: the following announcements were distributed to
our dedicated press/analyst list (only; not PR Newswire), as well as posted on
the ASF blog and Twitter feed:

- 20 October 2010 Media Alert: The Apache Software Foundation Announces Apache
 Maven Version 3.0
- 21 October 2010 Statement by the ASF Board on recent Java-related events
- 29 October 2010 Read Beyond the Headers
- 3 November 2010 The ASF asks: Have you met Apache Mahout?
- 6 November 2010 Apache News Roundup from the ApacheCon Show Floor
- 9 November 2010 Statement by the ASF Board on our participation in the Java
 Community Process

The "Did You Know?" Twitter campaign continues to go strong, with many people
stopping at the ASF booth during ApacheCon and commenting "I didn't know
that!". We're still seeking success stories -- please forward to Sally at
press-AT-apache-DOT-org.

V. Media Relations: we have been actively working with The Register, IDG,
ZDNet, the Bitsource, Linux User, and eWeek to coordinate interviews with Jim
Jagielski and Geir Magnusson. The ASF blog on ComputerWorld UK continues, with
the addition of Isabel Drost to the list of bloggers.

We've been tweeting/promoting Feathercasts as they've become available. Sally
would like to support the Feathercast effort by bringing in some of the
responsibilities in-house, and will discuss options with Rich Bowen.

VI. Future Announcements: No press releases are planned at this time.

VII. Analyst Relations: we are following up with Gartner Group, as they've
issued their "Top 10 Computing Trends for 2011" (Cloud Computing remains at
the top of the list for the second year). Michael Cote, James Governor, and
Stephen O'Grady of RedMonk have been supportive and offered insight on several
Java-related incidents over the past few weeks. Cote attended ApacheCon,
participated in the Media Training, had several in-depth briefings on Apache
TLPs and Incubating projects, and has produced write-ups on Apache Mahout and
libcloud. James Governor has been promoting the benefits of ASF Sponsorship to
an array of Apache-centric companies. Aside from proactive outreach with
press-oriented news, no additional direct analyst activity has taken place
during this timeframe.

VIII. ApacheCon liaison: we've actively pitched the conference on Twitter and
the  announce@apachecon.com list. Sally oversaw promotion with the conference
PR firm and managed the day-to-day outreach. We secured 7 media partners to
help spread the word and received excellent press coverage during and
post-con. The team worked with Rich Bowen to produce Feathercast interviews to
help promote tracks, with participation from Nick Burch, Marcel Offermans, and
Sander Temme. Both Sally and a member of the conference PR team manned the ASF
booth for the duration of the conference. In addition to overseeing event
promotion, Sally served as conference program chair, secured the keynote
speakers, and performed general MC activities. We have begun discussions on
ways to improve marketing efforts for the 2011/Vancouver conference.

IX. (Non-ASF) Industry Events and Outreach liaison:

- 7-8 October: Lucene Revolution/Boston we were offered complimentary expo
 space (via ConCom); Glen Daniels, Shane Curcuru, and Sally staffed the
 booth. The event was commercially-focused (although the backbone of the
 talks were technical in nature); several attendees were curious as to why we
 were physically there, but pleasantly surprised to see us. Also, Sally
 connected with new Sponsors Basis, and had several fundraising-focused
 discussions with interested individuals and organizations.

- 13-19 November: Supercomputing (SC10)/New Orleans we will be sharing a
 booth with the Linux Fund. Sally will be there with support from Jim
 Jagielski.

- 11 December: BarCampApache Sydney, in cooperation with ConCom. We will be
 issuing a joint announcement with Sydney University to support additional
 outreach tactics to promote the event.

X. PR Newswire account: we have 10 pre-paid, flat-rate press releases
available through 30 April 2011.

20 Oct 2010 [Sally Khudairi / Geir]

STATUS:

I. Budget: we purchased a second retractable vertical banner (for Lucene
Revolution, ApacheCon, SC10, and other US-based events), and Sally's
flights for ApacheCon and SC10. We will be investing in additional
promotional materials to be used for ApacheCon and related events; Sally
will continue to work with Sam on using his credit card for pre-paid
supplies and services.

II. Fundraising/Branding/Marketing liaison: Serge and Sally had a
face-to-face meeting regarding Sponsors and general fundraising during
the Board Meeting in Boston. Follow up is ongoing via email, with Shane
participating as needed.

III. Press Releases: we issued the following press release over the PR
NewsWire:

- 6 October 2010 "ApacheCon Announces Keynote Presentations by Thought
Leaders Dana Blankenhorn of ZDNet, Daniel Crichton of NASA Jet
Propulsion Laboratory, and Bob Sutor of IBM Corporation"

IV. Future Announcements: a media alert on Maven 3 is scheduled for
distribution on Wednesday, 20 October, and are coordinating edits on a
supporting press release by Sonatype. We are already receiving requests
for interviews as part of our ongoing news pre-announcement to a subset
of our media/analyst list under embargo (all requests to maintain
confidentiality during the embargo period have been honored thus far).

In addition, we may possibly announce the upcoming new release of
Subversion, and await further details from the PMC. No other PMCs have
contacted us regarding any major project news at this time.

V. Informal Announcements: we're continuing to successfully distribute
news to our dedicated press/analyst list, as well as the ASF blog and
Twitter feed. Many popular posts are widely retweeted, including the
ASF's millionth commit and Apache Solr powering the search capabilities
for http://www.whitehouse.gov/

We are still seeking success stories for the "Did You Know?" Twitter
campaign: please forward suggestions to Sally at press-AT-apache-DOT-org.


VI. Media Relations: we've been extremely busy over the past month as
we're ramping up for ApacheCon. The Apache blog on ComputerWorldUK has
launched; archives are available at
http://blogs.computerworlduk.com/apache-asserts/

VII. Analyst Relations: Sally has been in communications with RedMonk
regarding the IBM/Oracle/JCP situation. Conversation/feedback loop is
ongoing.

VIII. ApacheCon liaison: Sally is overseeing conference promotion and is
the day-to-day contact for PR activities. We will be placing no fewer
than 7 articles on various ASF projects and activities to help promote
ApacheCon (thanks to everyone, who participated!), as well as new
Feathercast interviews on specific tracks/sessions/topics.

IX. (Non-ASF) Industry Events and Outreach liaison (in partnership with
ConCom): Sally, Shane Curcuru, and Glen Daniels manned the ASF during
the Lucene Revolution event 7-8 October. This was a commercially-focused
conference, and was helpful for us, as we met a variety of Apache users,
obtained some great data for the "Did You Know?" campaign, and had a
chance to meet with some new Sponsors, as well as spread the word on ASF
Sponsorship and general fundraising.

Upcoming - 15-19 Nov: SC10/New Orleans - Sally will be at the
".org/nonprofit" booth in partnership with the Linux Fund. Jim Jagielski
will assist; we're still looking for help! Please contact
press-AT-apache-DOT-org if you can join us.

X. PR Newswire account: 9 of the initial 10 pre-paid flat-rate press
releases on PR Newswire have been used. Our second set of 10 are
available until 30 April 2011.

22 Sep 2010 [Sally Khudairi / Sam]

STATUS:

- Budget: no expenses during this time frame. Jim signed the HALO 6-month
contract extension, to begin on 1 October.

- Fundraising liaison: the second face-to-face meeting took place with Serge
and Sally during the ASF Board Meeting.

- Press Releases: no press releases were issued over PRNewsWire during this
time.

- Informal Announcements: the following announcements were posted on the ASF
blog and Twitter feed:

-- 30 August: Registration Opens for ApacheCon North America 2010

-- 9 September: The ASF is seeking a part-time Executive Assistant

-- 11 September: Announcing The New ASF Executive Officers

Special thanks to the Infra team for automating the news headlines from blog
post to apache.org home and news pages!

The "Did You Know?" Twitter campaign is ongoing. We're still seeking success
stories -- please forward to Sally at press-AT-apache-DOT-org.

- Media Relations: the ASF blog on ComputerWorldUK launched with the first
article published by Bertrand Delacretaz. The ComputerWorld team are fixing
their blogging application, so it may take a few more weeks before our next
articles are live.

- Future Announcements: upcoming announcements include next release of
Subversion, next release of Maven, and ApacheCon keynotes + sponsors.

- ApacheCon liaison: Sally is working with our new PR team on day-to-day
outreach, including securing media coverage, signing on media partners, and
placing bylined articles from speakers + planners.

- (Non-ASF) Industry Events and Outreach liaison (in partnership with
ConCom):

-- 30 September-1 October: Open World Forum/Paris -- things seem rather quiet
from the organizer's end; we haven't heard from them since early Summer.

-- 7-8 October: Lucene Revolution/Boston -- we've been offered free booth
space which will be staffed by Glen, Shane, and Sally.

-- 13-19 November: Supercomputing (SC10)/New Orleans -- we've been offered
the chance to share a booth with the Linux Fund. Sally will likely be there
and is following up on this; we'll need at least one other ASF-er there as
well. Volunteers welcome!

- PR Newswire account: we have used 8 of the 10 pre-paid flat-rate press
releases on PR Newswire. The remaining 2 releases are available until 6
October 2010. Our additional set of 10 are available until 30 April 2011.

18 Aug 2010 [Sally Khudairi / Doug]

STATUS:

- Budget: we produced new promo cards and a retractable vertical banner
for OSCON, shipped both items to France using the ASF's FedEx account (to
be used at Open World Forum), and have forwarded Sally's travel expenses
for reimbursement for MEAOSS Forum and OSCON. We've successfully used Sam
Ruby's ASF credit card for production expenses.

- Fundraising/Branding/Marketing liaison: the second face-to-face has been
scheduled the same weekend of the ASF Board Meeting in September. Serge
will fly to Boston to join Shane and Sally.

- Press Releases: we issued the following press release over the PR
NewsWire service:

-- 21 July 2010 The Apache Software Foundation Announces Apache FOP
Version 1.0

We received two requests to issue a press release:

-- the upcoming new release of Subversion. We reserve formal press
releases for major version releases (e.g. 2.0, 3.0, etc.), but are able to
blog the news and write a "The ASF Asks:" top-level snapshot on the
project. Both would be forwarded to the ASF media/analyst lists.

-- deltacloud's acceptance into the Incubator. The ASF prohibits formally
publicizing projects that are undergoing incubation (i.e., no press
releases, but the project can blog about it).

- Informal Announcements: the following announcements were distributed to
our dedicated press/analyst list (only; not PR Newswire), as well as
posted on the ASF blog and Twitter feed:

-- 21 July 2010 ASF Director Greg Stein awarded O'Reilly Open Source Award
at OSCON

The "Did You Know?" Twitter campaign is ongoing. We're still seeking
success stories -- please forward to Sally at press-AT-apache-DOT-org.

- Media Relations: the ASF blog on ComputerWorldUK will kick off before
the end of the month. Confirmed bloggers are Bertrand Delacretaz, Paul
Fremantle, Grant Ingersoll, Gianugo Rabellino, and Greg Stein, with backup
from Nick Kew and Santiago Gala.

Brian Fox participated in a podcast with DZone on Maven 3 (DZone were
media partners of ApacheCon last year; we'll be following up with them for
Atlanta).

We coordinated an interview with Andrus Adamchick and Aristedes Maniatis
on Apache Cayenne 3.0 for InfoQ, as well as several interviews in response
to the Oracle/Google suit with Geir Magnusson, Sam Ruby, and Larry Rosen
for Dow Jones Newswires, Wall Street Journal, and the SF Daily Journal.

We've been tweeting/promoting Feathercasts as they've become available.

- Future Announcements: The press release announcing the opening of
registration for ApacheCon will be issued via PR Newswire this week. The
discussion to launch/promote Apache Extras mid-August has dropped over the
past month and will unlikely be announced prior to US Labor Day. No other
press releases are planned at this time.

- Analyst Relations: James Governor of RedMonk provided a quote for the
Apache FOP press release. No other direct analyst activity has taken place
during this timeframe.

- ApacheCon liaison: Registration opened on 12 August; details on the
Website and registration functionality have been fine-tuned before
announcing on Twitter and announce@apachecon.com on 15 August. Sally is
overseeing conference promotion and has selected a PR firm to manage the
day-to-day outreach (will be announced once Charel's paperwork is signed);
work will begin on 17 August. We're seeking media partners to help spread
the word and have commitment from the Bitsource again this year. Sally
will also be working with Rich Bowen to interview all ApacheCon Track
chairs on Feathercast to help promote tracks/sessions/projects (we're also
discussing formalizing Feathercast's role as an ASF M&P communications
channel.)

- (Non-ASF) Industry Events and Outreach liaison (in partnership with
ConCom):

-- 19-23 July: OSCON/Portland, Oregon – Sally manned the ASF booth with
assistance from Justin Erenkrantz, Leif Hedstrom, Paul Querna, Craig
Russell, and Henri Yandell. Lots of ASFers stopped by to say hello and
lend support. Our new banner and promo cards were forwarded to Emmanuel
Lecharny to be distributed at the Open Source Forum. Greg had a lunch
interview with Gavin Clarke of The Register. Recommend in future that
promo cards be used for direct marketing/mailing purposes and that we
consider distributing t-shirts, tchotchkes, etc. Also, would like to
provide a more interactive experience by running the “Did You Know?”
campaign along with other factoids on a monitor – many attendees stopped
to read parts of the banner, often commenting “I didn't know that!” (in
relation to certain projects and datapoints).

-- 30 September-1 October: Open World Forum/Paris – Sally is coordinating
cross-promotion. Other than a press release issued 2 weeks ago, things
seem rather quiet.

-- 7-8 October: Lucene Revolution/Boston – we've been offered free booth
space (via ConCom) but haven't decided whether we'd like to be there or
not. Sally is in Boston and may be there but is unable to confirm at this
time.

-- 13-19 November: Supercomputing (SC10)/New Orleans – we've been offered
the chance to share a booth with the Linux Fund. Sally will likely be
there and is following up on this; ideally we'll have at least one other
ASF-er there as well.

- PR Newswire account: we have used 8 of the 10 pre-paid flat-rate press
releases on PR Newswire. The remaining 2 releases are available until 6
October 2010. Our additional set of 10 are available until 30 April 2011.

Shane asked whether "mailing purposes" would include snail mail. Sally replied that this would be for bulk mail or insert distribution with a media partner.

Approved by general consent.

21 Jul 2010 [Sally Khudairi / Shane]

STATUS:

- Budget: we purchased an additional set of 10 discounted news wire
distributions from PR Newswire, produced new "sumo" promo cards and a
retractable vertical banner (to be used at OSCON), the final installment
for the 2009-2010 contract with HALO Worldwide, and Sally's travel
expenses for MEAOSS Forum (hotel) and OSCON (airfare and hotel).

- Fundraising/Branding/Marketing liaison: no formal activities between the
three groups other than individual email exchanges. A second face-to-face
has not been scheduled yet.

- Press Releases: we issued the following press release over the PR
NewsWire service:

-- June 29, 2010 The Apache Software Foundation Announces Apache Tomcat
Version 7.0

Also, the infra and site-dev teams have worked together to automate the
publishing of the ASF blog posts to appear on both the apache.org home
page and Foundation News section. Thank you, everyone!

- Informal Announcements: the following announcements were distributed to
our dedicated press/analyst list (only; not PR Newswire), as well as
posted on the ASF blog and Twitter feed:

-- July 7, 2010 Media Alert: The Apache Software Foundation Announces
 Apache Cayenne Version 3.0
-- July 7, 2010 Apache Cayenne v.3.0 Technical Fact Sheet
-- July 15, 2010 The Apache Software Foundation Announces New
 Board Members

In addition, to augment the "Did You Know?" ASF factoids posted on
Twitter, we created the "The ASF Asks:" campaign, which is a new format to
provide a snapshot with top-level information on select Apache projects.
For example, Apache Pivot graduated from the Incubator this past December.
Version 1.5 was released last month, but no press release went out then as
it wasn't a major release (e.g. 3.0, 4.0, 5.0, etc.). The first of these
project highlights was distributed to our press/analyst list, posted on
the ASF blog, and tweeted last week:

We coordinated several interviews for both the Tomcat 7 and Cayenne
announcements as well as numerous press hits based on the news
announcement alone (i.e., the articles were published using the material
from the press announcements).


-- July 14, 2010 The ASF Asks: Have you met Apache Pivot?

Feedback has been positive thus far. James Governor of RedMonk said: "Very
cool.... like the information approach". Hopefully other folks will also
find this helpful in navigating our nearly 150 projects!

We're coordinating interviews on Pivot, including eWeek and the Bitsource.

The "Did You Know?" Twitter campaign is ongoing, with lots of re-tweets.
Some Members and Committers have emailed Sally directly in appreciation of
these factoids as they're helpful to their $dayjobs. We're still seeking
success stories – please forward to Sally at press-AT-apache-DOT-org.


- Media Relations: the past month has picked up considerably in terms of
proactive media activity; Sally has arranged with the editor-in-chief of
ComputerWorldUK to have a dedicated team of ASF bloggers with an
enterprise focus to share their personal perspectives on various industry
developments and Apache projects that would be of interest to their
readers. Details are still being worked out; the launch is early August.

Justin presented at TransferSummit in June. As part of the event's
promotion, Sally wrote a co-bylined article, "Open innovation at Apache:
'No Jerks Allowed!'" for The H (Heise's English-language outlet)
http://www.h-online.com/open/features/TransferSummit-Open-innovation-at-
Apache-No-Jerks-Allowed-1025691.html. Their editor-in-chief reported "'No
jerks allowed' went down terribly well, so much so that Heise in Germany
have had it translated." Apparently the title of that article includes the
word "idioten" in there somewhere <g>. The article was also featured on
the eNewsletter of their sister site, LXer.

Sally is working with writer David Carr, who contacted us for assistance
identifying the top ten Apache projects for enterprise- use for an article
he's writing for the new Open Source section of the Dell-sponsored
publication, IT Expert Voice. He also writes for Forbes.com and CIO
Magazine and would like to continue working with us to develop additional
projects.


- Future Announcements: The Apache FOP v.1.0 press release will be issued
via PR Newswire on Wednesday, 21 July. No other press releases are
planned at this time.


- Analyst Relations: Sally has been working with RedMonk to be introduced
to enterprise users of various Apache products to find success stories to
be featured in the "Did You Know?" campaign.


- ApacheCon liaison: Sally wrote and published the new copy for the
ApacheCon Website; the remaining sections, including schedule and speakers
bios, will be posted when registration opens. The conference program is
complete, and now we are working to link to the registration system by the
end of the month. Sally is overseeing conference promotion and is helping
Charel retain a PR firm to handle the day-to-day activities, and is
seeking media partners to help spread the word. Sally will also be working
with Rich Bowen to interview all ApacheCon Track chairs on Feathercast to
help promote tracks/sessions/projects.

- (Non-ASF) Industry Events and Outreach liaison (in partnership with
ConCom):

-- 15-16 June: MEAOSS Forum/Cairo – Sally forwarded a brief on the event,
her presentations, and resultant press coverage to ConCom.

-- 19-23 July: OSCON/Portland, Oregon – Sally will man the ASF booth
(#812), with assistance from new Member Leif Hedstrom, as well as Paul
Querna, Justin Erenkrantz, and Danese Cooper. Sally
created/designed/produced new banner signage for the booth, as well as new
"sumo" promo cards (ASF on one side, ApacheCon on the other), which will
be distributed during the event. We will likely send any extras to be
distributed at the Open World Forum. Sally is also coordinating onsite
press interviews for Greg and Justin.

-- 30 Sept-1 Oct: Open World Forum/Paris – Sally is coordinating
cross-promotion.

- PR Newswire account: we have used 7 of the 10 pre-paid flat-rate press
releases on PR Newswire. The remaining 3 releases are available until 6
October 2010. Our additional set of 10 are available until 30 April 2011.

16 Jun 2010 [Sally Khudairi / Shane]

STATUS:

- Budget: we have begun to allocate resources from the approved 2010-2011
 budget towards discounted news wire distribution, new "sumo" promo cards
 (to be distributed at OSCON), and the final installment for the 2009-2010
 contract with HALO.

- Fundraising/Branding/Marketing liaison: the past month has been extremely
 quiet, with Serge and Sally both recently having surgery (are back now).
 There's a chance to hold the second face-to-face in July or August. Sally
 will host.

We have been approached by a Sponsor to provide a supporting quote in their press
release to be distributed before the end of the month. Sally is working on
this and will ensure that our quote will be vendor-neutral (currently is too
much of an endorsement of this organization's work, and, therefore,
unacceptable for our attribution)

- Press Releases: we have not issued any press releases over the PR NewsWire
 service since 4 May.

- Informal Announcements: we launched the “Did You Know?” campaign on Twitter
 on 5 May with more than 40 Apache-related factoids posted to date with the
 support of numerous PMCs and users. We're getting lots of positive response
 and re-tweets...still seeking success stories – please forward to Sally at
 press-AT-apache-DOT-org. It would be great if http://twitter.com/TheASF
 could feed to the apache.org homepage <g>

- Media Relations: the past month has been quiet in terms of proactive media
 outreach; Sally has an upcoming face-to-face meeting with the
 editor-in-chief of ComputerWorldUK to discuss their new enterprise-focused
 content and Apache projects that would be of interest to their readers.
 “Did You Know?” has been helpful in this regard, and other outlets, such as
 The H (Heise's English-language outlet), InfoWorld, and the Bitsource have
 been actively spreading the word.

The ASF was once again in the SD Times' Top 100 list ("Influencers" category
- 18 organizations were named) this year.

An article on Harmony appeared in The Register with Justin heavily quoted.
Geir is following up with the reporter to correct/clarify some long-standing
misreportings.

We liaised an interview for the CouchDB PMC with the Free Cloud Alliance, who
intend to provide regular coverage on the project.

- Future Announcements: Sally discussed a press release with the Tomcat PMC
 announcing Tomcat 7; communications have quieted over the past month, but
 has begun to resume with the recent arrival of a new industry testimonial.

- Analyst Relations: Sally has been in touch with Gartner, Burton (now part
 of Gartner), Forrester, and RedMonk about current activities and requesting
 help for the "Did You Know?" campaign, as they have insight on who's
 doing what with whom. Specific focus is high-volume/visibility power users,
 as well as any potential candidates in the ATL area so we can link them in
 with our ApacheCon outreach as well.

- ApacheCon liaison: the CFP for Technical Talks is now closed, and most of
 the submitters have been notified of the status of their proposals.
 Hopefully we'll be able to have the conference program in place by the end
 of the month so we can start promotions. Sally is also seeking media
 partners to help us spread the word.

- (Non-ASF) Industry Events and Outreach liaison (in partnership with
 ConCom):

15-16 June: MEAOSS Forum/Cairo – the first Open Source event in the Middle
East/Africa, Sally will be making three presentations: About the ASF,
Apache in the Cloud, and Making Money with Open Source Software (heavy Apache
slant).

19-23 July: OSCON/Portland, Oregon – the ASF booth is #812; we are seeking
volunteers to help man the booth. Sally will be there, and will be on the
expo floor most of the time. We will be distributing the "sumo" promo cards
as well. Cut-off date for discounted hotel rooms is 19 June; please contact
Sally at press-AT-apache-DOT-org for details.

30 Sept-1 Oct: Open World Forum/Paris – Sally will coordinate cross-promotion
as our participation is more clearly defined.

- PR Newswire account: we have used 7 of the 10 pre-paid flat-rate press
 releases on PR Newswire. The remaining 3 releases are available until 6
 October 2010. Sally has secured an additional set of 10 at the special
 non-profit rate, available until 30 April 2011, and has forwarded invoices
 to the ASF Treasurer for payment processing.

19 May 2010 [Sally Khudairi / Brett]

STATUS:

- Budget: the proposed 2010-2011 budget approved; initial funds will be
applied towards pre-purchasing discounted news wire distribution packs
(details at end of report).

- M&P/Brand Management/Fundraising Liaison: Sally forwarded brand
DNA/kit-of-part requirements to Shane for consideration of updating the ASF
logo. Sally is keeping connected with Serge regarding (legacy) sponsor
communications. Shane continues to post content to apache.org as solutions
to publish more easily are being explored.

- Press Releases: the following announcement was issued over PR Newswire,
posted on the ASF Foundation blog and distributed via the announce@ list --

4 May - The Apache Software Foundation Announces New Top-Level Projects

This announcement received more than 2,000 hits on the ASF Foundation blog
within the first 24 hours of going live. Approximately 20% of those
accessing the news came directly through the ASF Twitter feed.

- Media Relations: outreach continues, with the above press release
distributed under 24-hour embargo to our press/analyst-specific distribution
list. The story was picked up by several members of the press seeking
interviews in advance of the announcement going live, and resulted in
widespread international coverage, including the Bitsource, Cisco News,
Heise Online, InfoWorld, Internet.com, InternetNews, InternetWorld, JAX,
Linux Today, SDTimes, Server Watch, and TuxMachines, as well as numerous
technology blogs. The embargo was honored with no violations.

Sally was out of the office for most of the day that the press release went
live; several ASF members on the Marketing & Publicity team immediately
stepped up to assist wherever possible, and successfully handled all
incoming requests. A few PMC members also followed up directly with the
press regarding urgent queries, and were very considerate of working within
our guidelines whilst accommodating the time-sensitive nature of media
deadlines. (Many thanks, everyone!)

- Informal Announcements: we successfully launched the ASF's "Did You Know?"
Twitter campaign on 5 May with more than one dozen Apache-related factoids
posted with the support of numerous PMCs and users. We're still seeking
success stories - please forward to Sally at press-AT-apache-dot-org.

- Future Announcements: Sally was discussing a press release with the Tomcat
PMC announcing the release of Apache Tomcat 7; communications have quieted
over the past few weeks, and so will resume the discussion regarding their
intentions and our next steps.

- Media/Interviews/Outreach: we've been following up with InfoWorld, The H,
Linux User & Developer, and The WHIR, as well as some older interviews that
had taken place earlier in the year but haven't yet been published.

We're continuing to catch/flag instances of using the Apache brand in
events, on projects, products, and sites, and forward to their respective
"owners" -- Brand Management, PMCs, ConCom, etc.

- Analyst Relations: we obtained a quote from RedMonk for inclusion in the
TLP press release and coordinated analyst briefings for Apache Lucene/Mahout
with both Ovum Reports as well as RedMonk.

- ApacheCon liaison: Sally opened the CFP for Technical Talks on 1 May.
Submissions are being accepted for the following tracks: 1)Cassandra/NoSQL;
2) Content Technologies; 3) (Java) Enterprise Development; 4) Felix/OSGi; 5)
Geronimo; 6) Hadoop + friends/Cloud Computing; 7) Lucene, Mahout +
friends/Search; 8) Tomcat; and 9) Tuscany.

Sally reviewed/edited Stone Circle's sponsor prospectus, and is beginning to
outline the overall ApacheCon promotional campaign that includes retaining a
PR firm for conference-specific publicity. Sally will also be working with
Rich Bowen on producing new interviews for Feathercast that will help drive
interest in specific ApacheCon tracks as well as the conference as a whole.

- (Non-ASF) Industry Events and Outreach:

Through ConCom, we will be working with the Open World Forum in October;
Sally will coordinate cross-promotion as our participation becomes more
defined.

Update to our participation at OSCON (19-23 July/Portland, Oregon): we will
still promote Michael Wechner's "A Short History of The ASF" documentary,
but due to production delays, will premier at ApacheCon in November, as
opposed to OSCON.

We received requests to participate in an Open Source conference in Ecuador,
as well as one in Egypt. Both queries were forwarded to ConCom.

- PR Newswire account: we have used 7 of the 10 pre-paid flat-rate press
releases on PR Newswire. The remaining releases are available until 6
October 2010. Sally has secured another set of 10 at the special non-profit
rate, and will forward invoices to the ASF Treasurer for payment processing.

21 Apr 2010 [Sally Khudairi / Doug]

STATUS:

- Budget: awaiting review of the proposed 2010-2011 budget submitted to ASF
President Justin Erenkrantz by the Board this week.

- M&P/Brand Management/Fundraising Meeting: The face-to-face worksession in
Boston with Shane Curcuru and Serge Knystautas took place on 23 March. The
overall experience was very positive, with plans to re-connect next quarter.

An interim solution to Sally's inability to easily edit the Website is Shane
helping post content to the site for now.

An autoresponder is now in place for emails sent to prc@apache.org that
directs senders to the appropriate mailing list for Fundraising,
Trademarks/Branding, Marketing/Publicity, and Community Development. Sally is
now moderator for the press-at-apache-dot-org list.

- Press Releases: the following announcement was issued over PR Newswire --

13 April - Apache Cassandra Release 0.6

This announcement received more than 1,400 hits on the ASF Foundation blog
within the first 24 hours of going live. In addition, roughly 20% of those
accessing the news came directly through the ASF Twitter feed.

- Media Relations: outreach continues, with the above press release
distributed under 24-hour embargo to our press/analyst-specific distribution
list. The story was picked up by several members of the press seeking
interviews in advance of the announcement going live, and resulted in dozens
of write-ups, including SDTimes, Heise Online, the Bitsource, and Internet
World. The embargo was honored with no violations.

- Informal Announcements: the April Fool's hoax spread like wildfire, with
more than 2,500 Twitter retweets. This announcement did cause some confusion
and queries from some readers from communities not familiar with the concept
of April Fool's Day.

- Future Announcements: Sally is currently working on a press release with
the Tomcat PMC announcing the release of Apache Tomcat 7. This should take
place within the next 2 weeks

- Media/Interviews/Outreach: we coordinated press interviews for Justin
onsite at OSBC, including The Register, who reported on our role with the
JCP.

Received query from SearchSOA on Open Source trends in enterprise application
development.

Received query from IDG regarding Paul's blog entry on the breach incident
and overall background on security at apache.org

Received query from ZDNet Singapore regarding the sustainability of Open
Source community projects.

Received request for Ben Laurie's coordinates from the flagship current
affairs radio program on the Canadian Broadcasting Corporation.

- Analyst Relations: following the Cassandra announcement, our primary
contact at RedMonk reminded us that we are able to solicit quotes from them
for use in press releases.

- ApacheCon liaison: Sally opened the CFP for the Business & Community Track
on 22 March. Luciano Resende will co-lead the Community Track. There has been
a lot of discussion on the lists regarding which PMCs will have a presence in
the technical program; Sally requested those pre-approved to forward final
sessions by the end of the month, which revealed a misunderstanding of the
process by some projects.

- (Non-ASF) Industry Events and Outreach:

We received an invitation from RedHat for Geir to present at their
Middleware2020 event. He agreed, and we worked with their publicity team on
proper usage of the ASF logo and inclusion in their press release and Website.
Unfortunately due to family emergency, Geir was unable to participate at the
last minute.

We will be participating at OSCON again this year as part of its DotOrg Expo.
Sally is working with one of the program leads on Apache-related content as
well as promoting Michael Wechner's "A Short History of The ASF" documentary.
We will screen the trailer at the ASF booth; it will also be promoted during
one of the plenary sessions the night of its premiere at the conference (dates
to be confirmed). OSCON takes place 19-23 July in Oregon.

We received a request to help spread the word on an Open Source conference
where a member of the Cassandra PMC was making a presentation.

Sally also facilitated requests from Sponsors for 1) South American speaker
support and use of the ASF logo for localized event publicity; and 2) altering
the Hadoop logo for internal team promotion.

- PR Newswire account: we have used 6 of the 10 pre-paid flat-rate press
releases on PR Newswire. The remaining releases are available until 6 October
2010. Sally wants to purchase another set of 10 as soon as possible to secure
the special non-profit rate.

17 Mar 2010 [Sally Khudairi / Brett]

- Budget: the proposed 2010-2011 budget was submitted to ASF President
Justin Erenkrantz for review by the Board in April. No additions or
changes were suggested by members of the Marketing/Publicity team,
however, Justin recommended we remove the "contingency" entry so that
all line items apply to specific expenses.

- M&P/Brand Management/Fundraising Meeting: Due to continued poor
weather conditions, the 9 February face-to-face worksession in Boston
with Shane Curcuru and Serge Knystautas is now rescheduled for 23 March.

Sally drafted an autoresponder for emails sent to prc@apache.org that
directs folks to the appropriate mailing list for Fundraising,
Trademarks/Branding, Marketing/Publicity, and Community Development.
This was forwarded to the Infrastructure team with a request to create
the autoresponder the week of 15 March.

- Press Releases: the following announcement was issued over PR Newswire
--

23 February - the 15th Anniversary of the Apache HTTP Web Server

The 15th anniversary of the HTTP Server received more than 1,700
mentions on Twitter within the first 8 hours of the announcement going
live.

- Media Relations: outreach continues, with the above press release
distributed under 24-hour embargo to our press/analyst-specific
distribution list. The embargo was honored with no violations.

- Future Announcements: Sally is currently discussing with the Tomcat
PMC announcement tactics to support the release of Apache Tomcat 7

- ApacheCon liaison: have begun discussions with the ApacheCon planners
for promoting the North America conference in Atlanta 1-5 November 2010.
Sally created placeholder copy for the ApacheCon Website, and will
continue to contribute to the site as needed. On the 10 March concall,
the primary focus was to align the conference with the ASF's
communications themes. This includes:

1. Apache: foundation of the Cloud
2. The Apache Way (ASF process) works!
3. Apache HTTP server - going from strength to strength
4. Ushering new innovations in the next decade (Incubator, Labs, new
releases, etc.)

The themes will be incorporated in both the technical and
business/community sessions.

Sally will be working with Luciano Resende to create the CFP and manage
the Business & Community Track. The CFP will be sent out the week of 15
March.

- Media/Industry Interviews/Outreach: we are coordinating press
interviews for Justin onsite at OSBC, as well as other key ASF members.

We coordinated an interview for Doug Cutting with a consultancy
regarding their new report on cloud computing.

Sally received a private query regarding the ASF's role in W3C and the
current activities on the HTML5 specification. She recommended liaison
with ASF's W3C AC Rep Sam Ruby, but the individual did not follow up.

We received a contract from OSCON to participate again this year in its
DotOrg Expo. Sally will review this opportunity with the M&P team, as
well as any PMCs wishing to participate. The event will take place 19-23
July in Oregon.

- Analyst Relations: we have engaged RedMonk on 9 March for strategic
advice and to leverage with outreach, networking, and media
opportunities. We will continue to work with analyst (Michael) Cote for
Media Training at ApacheCon; in addition to providing mini-briefings at
the end of the Introductory session, he also meets with PMC members of
several TLPs and Incubating projects. The cost of an annual subscription
is US$5,000.

- ASF Branding Research Project: Sally distributed the latest version of
the UInnsbruck/MIT questionnaire from PhD candidate Roland Schroll and
his advisor Johann Füller to community@ on 16 February. They
incorporated several changes based on excellent feedback received from
nearly 80 respondants, and are seeking +/-200 further replies. We will
leverage the RedMonk network to help get the word out. The questionnaire
can be accessed at
http://surveys.hyvelive.de/10_apache/p1.php?refGroup=Apache

- PR Newswire account: we have used 5 of the 10 pre-paid flat-rate press
releases on PR Newswire. The remaining releases are available until 6
October 2010.

- Contract with HALO Worldwide has been renewed; the new engagement runs
until 1 October 2010.

17 Feb 2010 [Sally Khudairi / Brian]

STATUS:

- M&P/Brand Management/Fundraising Meeting: Due to a snowstorm, the 9
 February face-to-face worksession in Boston with Shane Curcuru and Serge
 Knystautas was rescheduled to 23 February.

- Press Releases: the following announcements were issued over PR Newswire

18 January - Apache Pivot as an ASF TLP + v.1.4
26 January - Apache SpamAssassin v.3.3.0

- Foundation Spokespeople: The following ASF Members have agreed to act as
 global spokespersons:

US: Jim Jagielski, Justin Erenkrantz, Sally Khudairi, Craig Russell
Europe: Sander Striker, Noirin Shirley, Ross Gardler (backup: Andrus Adamchik
and Santiago Gala)
Australasia: Brett Porter

- Media/analyst relations outreach continues, with the two above-mentioned
 press releases distributed under embargo (24 hours) to our newly-created
 press/analyst-specific distribution list. No violations of the embargo have
 occurred.

We also received several media inquiries through activity on announce@,
particularly the retirement of Apache Beehive to the attic.

- Press Hits: The ASF received 461 press hits since the last Board report

- Future Announcements: Discussions regarding promoting Apache Cayenne and
 SpamAssassin teams continue

- Top 5 Themes for 2010: the following themes will be key speaking topics,
 both proactively and reactively, as well as woven into calls-to-action as
 appropriate:

1. Apache: foundation of the Cloud
2. The Apache Way (ASF process) works!
3. Apache HTTP server - going from strength to strength
4. Ushering new innovations in the next decade (Incubator, Labs, new releases,
  etc.)
5. ASF hits 1M revisions (most likely early Fall timeframe)

We will also highlight large-scale, highly-visible projects powered by Apache,
or where Apache is an ingredient brand (e.g. "Intel inside") -- examples
include: eBay using Synapse, and #Twitter stream is powered by Jetty use
Apache Wink client API to connect. Sally will solicit more examples from the
community.

- ASF Branding Research Project: Sally received the latest version of the
 UInnsbruck/MIT questionnaire from PhD candidate Roland Schroll and his
 advisor Johann Füller. This will be forwarded to community@ on 16 February;
 they are looking for 300+ replies. Please forward any objections/issues ASAP.

- PR Newswire account: we have used 4 of the 10 pre-paid flat-rate press
 releases on PR Newswire. The remaining releases are available until 6
 October 2010.

- Contract with HALO Worldwide: the current contract will expire on 28
 February. Jim Jagielski has approved the renewal of our engagement with
 HALO, and has extended the work timeframe until 1 October 2010.

HALO contract extension was on the same terms as previous contracts, only the duration of contract was changed to 6 months

20 Jan 2010 [Sally Khudairi / Roy]

STATUS/SUMMARY:

Sally exchanged emails with Greg Stein and Serge Knystautas, handed over
all Sponsor Relations activities to Greg, and liaised a personal
introduction between each Sponsor and Greg. Sally also worked with David
Recordon and the Facebook PR team on their new Gold Sponsorship
announcement and creating an official ASF statement in support of that
event.

Sally will host a face-to-face worksession in Boston with Shane Curcuru
and Serge, who will be flying up from Baltimore for the day. The primary
agenda item will be the separation of responsibilities and budget with the
Fundraising and Brand Management groups. Other items are detailed in the
"Liaison" section below.

We are seeking an ASF Member to act as a spokesperson who is based in
Europe, as well as an Asia/Australasia/Oceania-based backup. We've received
a small handful of requests from journos who would prefer to speak with
someone within their own timezone so that they can be productive during
their workday without having to wait for the US to wake up. Preferably
this would be a Board or PMC member. Media Training is required: all
participants need to be able to *work* in a press environment.

Media/analyst relations outreach continues, with the intention of
introducing the new M&P team, updating records, and inviting interested
parties to be added to a newly-created press/analyst-specific distribution
list (to be used for for higher-level Foundation announcements, the first
of which was the Facebook Sponsorship news referenced above); response has
been overwhelmingly positive, with more than 30 additions to the list
within 24 hours of first communication sent. Feedback includes:

-- "Thank you for asking: not everyone does."
-- "By all means add both myself and David to your press and analyst list."
-- "Thank you for asking. I appreciate the courtesy. Yes, please add me."
-- "Thanks for getting in touch. I'll sign up for the RSS feeds, but please
  also add me to your Apache press list too. I suspect the volume of
  messages on the general lists would quickly train me to just hit
  delete ... (I) would be especially interested in contact details
  for anyone in Europe willing to talk to the press about Apache and
  related projects: it can be frustrating having to wait till early
  evening for US contacts to wake up! I'd also settle for contact
  details of  nightbirds on the Pacific coast, or any English speakers in
  Asia. Thanks again."
-- "Yes please do sign me up. Thanks."
-- "Great to hear! I am glad Apache will have a more cohesive approach to
  PR. I want to know about everything Apache does. Every project, every
  release."
-- "That would be great. I'd appreciate being on the 'regulars' list.
  Also, I do some blogs and podcasts, covering Microsoft and separately
  covering security. If there is any news or potential podcast guests about
  security (or Microsoft if that happens), I'd appreciate it if they might
  be on a podcast."
-- "I would like to receive and cover news from the ASF for TB. All help
  and response on your part will be hugely appreciated. Please feel free to
  add me to your list."
-- "I'm certainly interested in keeping up on the latest with the Apache
  Foundation and its many technologies and communities..."

Sally has been working with Greg Brown and the Pivot team on their press
release and dissemination tactics to support the announcement of their
graduation from the Apache Incubator and the release of Pivot v.1.4

Sally has also been discussing promotion strategy/tactics/timeframes with
the Apache Cayenne and SpamAssassin teams and has proof-read/edited Jim
Jagielski's interview with Software Design magazine of Japan.


Media hits, clippings audit and management: The ASF received

- 150 press hits in December 2009 (primary interest: post-10th Anniversary
 coverage, year-in-review lists), and
- 195 press hits in January 2010 (thus far; primary interest Facebook
 Sponsorship announcement, top technologies that have influenced computing,
 Apache HTTP Server v.1.3/2.0 deprecation, Geronimo)

LIAISON

The Marketing & Publicity team will work closely with groups where
activities cross-pollinate or intersect such as:

a) Brand Management
- develop and maintain collateral
- support development of house style where needed
- oversee communication aspects of new brand launch
- support creation of event signage, exhibit banners, pop-up booth packages
 where needed

b) ConCom
- oversee message development and outreach tactics for ApacheCon
 --- direct day-to-day ApacheCon PR?
- share media distribution lists with the 'con
- provide press/analyst contacts for local events (where available)
 --- ApacheCon sponsor media support?
- disseminate press releases on ASF wire where appropriate

c) Community Development
- communications regarding events and participation results (e.g. GSoC, etc.)
- event participation liaison (e.g. community relations/outreach,
 ApacheCon/Community Track, etc.)

d) Fundraising/Sponsorship
- liaise Sponsor relations
- press releases, communications, team meet-and-greet
- leverage marketing and publicity resources for ASF outreach (shared
 lists, spreading the word, etc.)
- piggy back on media opportunities (interviews, analyst meetings,
 customer summits, media road shows, conferences, etc.)

e) Infrastructure
- Website development
- publishing to apache.org, Foundation blog, etc.
- mailing list development/support

TIMELINE

11 January 2010 - previewed/edited draft submitted back to Software Design
                 magazine
12 January 2010 - issued Facebook announcement
18 January 2010 - US Federal holiday (Martin Luther King Day)
18 January 2010 - Sally working remotely (will be traveling with Charel
                 Morris to the UK and Spain to interview PR firms and
                 inspect potential event sites in Europe - on Stone Circle
                 Productions' budget)
19 January 2001 - Press release to be issued announcing Pivot as an ASF
                 TLP + Pivot v.1.4
20 January 2010 - possible announcement date for Apache SpamAssassin v.3.3.0
6 February 2010 - Sally returns to US
9 February 2010 - Onsite worksession with Shane and Serge
15 February 2010 - US Federal holiday (President's Day)
1 March 2010 - HALO contract ends

Jim to get clarification on "new brand launch"

16 Dec 2009 [Sally Khudairi / Justin]

Background and Status:
With the newly-formed Marketing & Publicity group, the primary activity over
the past three weeks has been spent planning, knowledge transfer, and
transitioning tasks. Sally has exchanged emails with Greg Stein as well as
held a call with Serge Knystautas to discuss Sponsor Relations activities.
She also had several email conversations with both Serge and Shane Curcuru
regarding the separation of responsibilities within the Fundraising and
Brand Management groups (a possible face-to-face meeting has also been
discussed). There has been some email activity with the site-dev team
regarding editing apache.org (starting with the home page).

The day-to-day activities within the Marketing & Publicity group have been
relatively quiet, with focus on post- ApacheCon/10th Anniversary follow-up,
discussing announcement tactics with the soon-to-graduate Pivot, and
coordinating media interviews with Software Design magazine of Japan and
developer site Dzone.

Please refer to the timeline following the list below for a detailed agenda.
Hopefully the M&P team can connect this week to discuss planned tactics,
adjust scheduling, and assign tasks.

I. TEAM

HALO/Contract: Sally Khudairi, Vice President
ASF Primary: Jim Jagielski, Craig Russell
ASF Backup: Bill Rowe

Additional Members welcome! Media Training required.

II. ACTIVITIES

Include but are not limited to:

- Media/analyst relations and publicity (proactive and reactive)
- "Executive" communications + presentations (press, analysts, Sponsors,
  etc.)
- Promotional campaigns (e.g., Filmworks, "MyApache" videos, City
 Proclamations, etc.)
- Media planning and editorial calendaring
- Developing pitch and disseminating news stories
- Boosting analyst briefing program
- Lead supporting outreach through alternate channels
- Outreach/connecting with relevant Sponsor PR teams
- Media/analyst training, "Executive" training/coaching as needed
- Brand/image development and management
- Maintain PRNewswire account
- Media hits, clippings audit and management
- Create Project communications guidelines/processes
- Coaching Projects on publicity issues
- Chairing Business Track @ ApacheCon

III. TASKS

- Marketing communications messaging, positioning, strategic planning:
setting goals, strategies, action plan, writing marketing plans - work with
select Board members to set 6-month plan
- Media planning and editorial calendar research: establishing pitch angles,
exploring possible news sources and opportunities for participation,
targeting media and analyst contacts, keeping outreach lists up-to-date
- Media/analyst relations, outreach, and publicity: writing, editing,
 distributing news releases and announcements, pitching stories to members of
 the media and analyst community, tracking media results,
 course-correcting/follow-up, overcoming negative/incorrect media impressions
- Communications and promotional campaigns: writing and disseminating news
 across multiple channels; adjusting the message for different audiences
- Outlets, publications, contacts, and clippings monitoring: maintaining
 media/analyst database and scheduled analyst reports, report newsworthy
 clips as they arise (distribution needs to be decided), issue monthly press
 clip summary
- Spokesperson bureau: obtain name and coordinates of key spokesperson for
 each TLP/Foundation activity area, along with backup mailing list address
 for corresponding project, establish similar process for Incubating projects
 (sign up on press-speaker@apache.org)
- Interview coordination: prep parties, obtain questions/angles (where
 possible), write.edit abstracts, forward backgrounders/supporting materials,
 and post-interview follow up
- apache.org home page, News, Foundation blog, announce@ apache.org, and
 Twitter feed content development and dissemination: "From the flight
 deck"-type blog entry based on monthly Board reports, updating main home
 page/News section/ASF Twitter feed as appropriate, monthly press release
 (what sort of events trigger press releases/media alerts?)
- Process and punchlist creation for projects to learn how and when to
 promote their activities
- Day-to-day publicity direction and oversight for ApacheCon, support other
 ASF-led events: establish media outreach process for smaller events (to be
 executed by organizers or M&P team depending on activity), issue 4 press
 releases per ApacheCon
- Incoming media inquiry management and follow through
- Sponsor/other 3rd party publicity/communications program liaison: press
 release review/editing, speaking support, interviews, etc.
- Brand/image support: develop and maintain copy for various collateral and
 promotional materials
- Marketing budget: planning and execution
- Beginner and Intermediate Media & Analyst Training (during ApacheCon;
 other types of training?)
- ApacheCon Business Track: chair, manage session selection, coordinate
 speakers, and oversee execution
- Group communications: hold weekly conference call and monthly project
 review

LIAISON

The Marketing & Publicity team will work closely with groups where
activities cross-pollinate or intersect such as:

a) Brand Management
- develop and maintain collateral
- support development of house style where needed
- oversee communication aspects of new brand launch
- support creation of event signage, exhibit banners, pop-up booth
 packages where needed

b) ConCom
- oversee message development and outreach tactics for ApacheCon
 --- direct day-to-day ApacheCon PR?
- share media distribution lists with the 'con
- provide press/analyst contacts for local events (where available)
 --- ApacheCon sponsor media support?
- disseminate press releases on ASF wire where appropriate

c) Community Development
- communications regarding events and participation results (e.g. GSoC, etc.)
- event participation liaison (e.g. community relations/outreach,
 ApacheCon/Community Track, etc.)

d) Fundraising/Sponsorship
- liaise Sponsor relations
- press releases, communications, team meet-and-greet
- leverage marketing and publicity resources for ASF outreach (shared lists,
 spreading the word, etc.)
- piggy back on media opportunities (interviews, analyst meetings, customer
 summits, media road shows, conferences, etc.)

e) Infrastructure
- Website development
- publishing to apache.org, Foundation blog, etc.
- mailing list development/support


V. TIMELINE

14 December 2009 - Pivot Feathercast goes live; promote informally
15 December 2009 - transition Sponsor liaison activities to Serge Knystautas
                  and Greg Stein
16 December 2009 - last day to make any public announcements before holiday
                  season blackout
4 January 2010 - activate press@apache.org, create press-speaker@apache.org;
                deactivate prc@ list with autoresponder
5 January 2010 - first day to resume public announcements
11 January 2010 - interview draft due for Software Design magazine (Japan;
                 Bart Eisenberg, reporter)
12 January 2010 - issue press release announcing Pivot as an ASF TLP
18 January 2010 - US Federal holiday (Martin Luther King Day)
15 February 2010 - US Federal holiday (President's Day)
1 March 2010 - HALO contract ends

18 Nov 2009

Appoint a Vice President of Marketing and Publicity

 WHEREAS, the Board of Directors deems it to be in the best
 interests of the Foundation and consistent with the
 Foundation's purpose to appoint an officer responsible
 for Marketing and Publicity, including but not limited to
 promoting general awareness of the ASF's mission and it's
 projects and communities.

 NOW, THEREFORE, BE IT RESOLVED that the office of
 "Vice President, Marketing and Publicity" be and hereby created,
 the person holding such office to serve at the direction
 of the Board of Directors, and to have primary responsibility
 of Marketing and Publicity; and be it further

 RESOLVED, that Sally Khudairi be and hereby is appointed to
 the office of Vice President, Marketing and Publicity, to serve in
 accordance with and subject to the direction of the Board
 of Directors and the Bylaws of the Foundation until death,
 resignation, retirement, removal or disqualification, or
 until a successor is appointed.

 Special Order 7H, Appoint a Vice President of Marketing and
 Publicity passes with seven yes votes, and two abstentions.

 The board further acknowledges that officer's committee was established
 to assist in this work, initially consisting of: Jim Jagielski.

21 Mar 2001

Allocation of $2500 for Batik press announcement

 ZOTGroup has requested $2500 to offset the costs related to the
 press release for Batik 1.0.

 This was approved by consent.