This was extracted (@ 2025-02-19 21:10) from a list of minutes
which have been approved by the Board.
Please Note
The Board typically approves the minutes of the previous meeting at the
beginning of every Board meeting; therefore, the list below does not
normally contain details from the minutes of the most recent Board meeting.
WARNING: these pages may omit some original contents of the minutes.
Meeting times vary, the exact schedule is available to ASF Members and Officers, search for "calendar" in the Foundation's private index page (svn:foundation/private-index.html).
Foundation Comms * Issued December edition of the Plus One Newsletter which featured a letter from President Ruth Suehle Project Comms * Published project spotlight for Apache CloudStack and promoted across social media channels and featured in Plus One newsletter Foundation Content * Published “CISA Tabletop Exercise Tests Open Source Security Response Procedures” on ASF blog and promoted across social channels * Published blog recapping Community Over Code Keynotes including embedded video links. * Published blog detailing ASF member and former Director Isabel Drost-Fromm speaking before the German Bundestag’s Committee on Digital Affairs Website * Began work to create redirects to old Press pages * Made updates to 25th Anniversary webpage as well as M&P wiki (updating email address to reflect markpub@) Social Media Overview In total, 55 posts were published: 43 Tweets + 12 LinkedIn. Social Highlights (X + LinkedIn) * Total Audience: 141,254# * New Followers in December: 350 * Total Impressions: 88,484 (11.4% increase MoM) * Total Engagements: 3,240 (2.6% decrease MoM) * Post Link Clicks: 1,619 (18.7% decrease MoM) #ASF follower growth is 100% attributed to LinkedIn; ASF growth on Twitter in December was -8 followers. Website Analytics * 678,614 visits, 678,560 unique visitors -24.2% * 2 min 51s average visit duration +7.5% * 49% visits have bounced (left the website after one page) +6.7% * 5.8 actions (page views, downloads, outlinks, internal site searches) per visit -39.6% * 10,003 max actions in one visit (level) * 3,084,018 pageviews, 856,132 unique pageviews -60% * 8 total searches on your website, 3 unique keywords -20% * 276,743 downloads, 197,719 unique downloads -41.6% * 543,134 outlinks, 183,702 unique outlinks +50.3%
Foundation Comms * Planned and executed new president announcement: ** Wrote and issued press release announcing Ruth Suehle’s appointment ** Published blog attributed to Ruth Suehle to complement the press announcement with a more personalized, forward looking statement ** Issued on the wire ** Reached out to key open source journalists and analysts resulting in 5 articles to-date * Drafted press release for to support new fundraising initiatives campaign – timing to be determined; met with fundraising team to discuss strategy * Issued second edition of the Plus One Newsletter, which currently has 71 subscribers Foundation Marketing * Updated the website to support the Giving Tuesday campaign including adding a “donate” button to the homepage, sharing multiple posts, and promotion in the newsletter Project Comms * Received inbound requests and provided guidance for press releases and external promotions to the following projects: ** Solr ** Cloudberry ** Guacamole ** Subversion ** SeaTunnel Foundation Content * Drafted byline based on the CISA tabletop at Community Over Code to be pitched to a third-party publication * Drafted byline highlighting the Community Over Code Keynotes for publication on Apache.org and syndication on DZone Social Media Overview In total, 61 posts were published: 46 Tweets + 15 LinkedIn. The highest performing content was news of Ruth becoming ASF’s new president. Social Highlights (X + LinkedIn) * Total Audience: 140,987 * New Followers in November: 33# * Total Impressions: 81,947 (11.5% increase MoM) * Total Engagements: 3,400 (9.5% increase MoM) * Post Link Clicks: 2,001 (5.6% increase MoM) # ASF experienced a large drop (300+) in followers on X in November, which can likely be tied to the US presidential election results. Despite X, all key metrics marked an upward trend. Website Analytics * 895,063 visits, 895,012 unique visitors -7.1% * 2 min 39s average visit duration +3.9% * 45% visits have bounced (left the website after one page) +2.3% * 9.6 actions (page views, downloads, outlinks, internal site searches) per visit -19.3% * 10,007 max actions in one visit 0% * 7,715,144 pageviews, 1,107,544 unique pageviews -26.9% * 10 total searches on your website, 7 unique keywords +233.3% * 473,658 downloads, 327,363 unique downloads -13.7% * 361,339 outlinks, 218,309 unique outlinks +18.5%
Foundation Comms * First Contribution Campaign: published 11th blog in the series, focusing on community collaboration * Launched the first edition of the Plus One Newsletter, a monthly new bulletin to showcase major milestones, news, events, and activities across the ASF project ecosystem. * Published Project Spotlight blog featuring Apache Tika and its participation in the AIxCC competition * Began developing press release touting new Fundraising category, ASF Initiatives * Provided PR guidance to Dell PR team re: announcement mentioning Apache Spark and Apache Airflow Media Relations * Secured inclusion in an InfoWorld feature “How do we fund open source?” which included a quote from Ruth Suehle * Responded to inquiry from Bloomberg re: security vulnerabilities in OSS and ASF’s quote was included, “Hackers Still Target Outdated Software Flaw, Despite Available Fixes” * Pitched CoC news package to key media resulting in coverage on FOSS Force Community Over Code NA News Package * Distributed and promoted two news announcements: * Tomcat 11.0 + 25th Anniversary * Cassandra 5.0 Website * Provided wireframe mockups to Fundraising team for review Branding Project * Coordination with Logo-Dev PMC continues, see PMC report Social Media Overview In total, 66 posts were published: 50 Tweets + 16 LinkedIn. The highest performing pieces of content include Tika project spotlight; Tomcat’s anniversary and 11.0 release; and Cassandra 5.0. Social Highlights (X + LinkedIn) * Total Audience: 141,006 * New Followers in September: 579^ * Total Impressions: 77,259 (8.9% decrease MoM) * Total Engagements: 3,195 (36.1% increase MoM) * Post Link Clicks: 1,927 (62.3% increase MoM) ^ ASF’s LinkedIn network actually grew by 625 followers in October, but X continues to lose users, causing total net new followers to be lower. Website Analytics * 963,207 visits, 963,174 unique visitors +3.7% * 2 min 33s average visit duration 0% * 44% visits have bounced (left the website after one page) +2.3% * 11.9 actions (page views, downloads, outlinks, internal site searches) per visit +15.5% * 10,003 max actions in one visit 0% * 10,555,161 pageviews, 1,191,028 unique pageviews +21.6% * 3 total searches on your website, 2 unique keywords -82.4% * 559,157 downloads, 379,222 unique downloads -0.3% * 305,048 outlinks, 217,563 unique outlinks -6.5%
Foundation Comms * FY24 Annual Report * Finalized FY2024 annual report and published to Apache.org * Issued press release touting highlights of report, and distributed announcement on the newswire and ASF social media channels * First Contribution Campaign: published 10th blog in the series, focusing on bug fixes * Wrote, published, and promoted blog announcing new ASF Board Member Kanchana Welagedara * Coordinated with ASF officers to develop blog about the formation of the Open Regulatory Compliance Working Group, attributed to Dirk-Willem van Gulik, ASF VP Public Affairs * Coordinated with Ruth Suehle to develop byline referencing a recent article by RedMonk on “open source licensing rugpulls” Community Over Code News Package * Solicited ASF projects for major news and milestones to be included in event news package * Tomcat 11.0 + 25th Anniversary: reviewed and edited announcement * Cassandra 5.0: reviewed and edited announcement 25th Anniversary Project * Hosted sourcing call with Tim Allison (Tika PMC) to gather information about Tika’s participation as a challenge project for AIxCC Website * Met with ASF Fundraising team to discuss web needs; began developing content outline and design to support Fundraising initiatives Branding Project * Wrote and published blog to give an update on ASF’s brand evolution, including the formation of a Logo PMC Social Media Overview In total, 68 posts were published: 51 Tweets + 17 LinkedIn. The highest performing pieces of content included the FY24 annual report and news of Kanchana Welagedara joining the ASF board. Social Highlights (X + LinkedIn) * Total Audience: 140,515 * New Followers in September: 744* * Total Impressions: 81,287 (17.4% decrease MoM) * Total Engagements: 2,261 (23.9% decrease MoM) * Post Link Clicks: 1,175 (29.1% decrease MoM) *LinkedIn is the largest source of new follower growth. Website Analytics * 929,206 visits, 929,141 unique visitors +8.4% * 2 min 33s average visit duration -7.8% * 43% visits have bounced (left the website after one page) -4.4% * 10.3 actions (page views, downloads, outlinks, internal site searches) per visit -39.8% * 10,002 max actions in one visit 0% * 8,682,382 pageviews, 1,143,553 unique pageviews -37.4% * 17 total searches on your website, 11 unique keywords -48.5% * 550,588 downloads, 375,546 unique downloads +23.1% * 326,242 outlinks, 213,004 unique outlinks +7.2%
Foundation Comms FY24 Annual Report * Continued compilation of the FY2024 annual report, incorporating brand messaging and restructuring sections for readability * Coordinated with ASF officers re: the new report format and to solicit officer review to ensure the report was accurate and comprehensive * Began developing graphics to support report narrative 25th Anniversary Project * Published and promoted project spotlight featuring Apache DolphinScheduler Branding Project * Responded to member mailing list questions about brand project Social Media Overview In total, 57 posts were published: 42 Tweets + 15 LinkedIn. The highest performing pieces of content included the Apache DolphinScheduler Project Spotlight and the video interviews from CoC in Slovakia. Social Highlights (X + LinkedIn) * Total Audience: 139,826 * New Followers in August: 465 * Total Impressions: 100,888 (2.1% decrease MoM) * Total Engagements: 3,013 (24.7% decrease MoM) * Post Link Clicks: 1,673 (13.6% decrease MoM) Website Analytics * 857,159 visits, 857,092 unique visitors +5.6% * 2 min 46s average visit duration +2.5% * 45% visits have bounced (left the website after one page) -10% * 17.1 actions (page views, downloads, outlinks, internal site searches) per visit +111.1% * 10,003 max actions in one visit 0% * 13,873,173 pageviews, 1,064,022 unique pageviews +134.5% * 33 total searches on your website, 19 unique keywords +17.9% * 447,092 downloads, 309,938 unique downloads +21.1% * 304,463 outlinks, 198,483 unique outlinks +2.3%
Foundation Comms * Wrote the FY2024 annual report to improve readability for Sponsor prospecting and renewals, and simplify the process in the absence of submitted reports * Met with ComDev to discuss areas of collaboration to better support and showcase work of ASF projects and contributors * Collaborated with ASF Fundraising re: ways M&P can support ASF sponsors * Wrote and issued press release announcing schedule and registration details for Community Over Code North America * Drafted and submitted responses to Q&A from InfoWorld re: open source funding * Wrote and published blog sharing insights from OSPOs for Good event FY 2024 Annual Report The annual report was sent for officer review on Monday, August 12. The document’s format has been updated from years past to tell the story of the FY24 period in a more narrative way. Once officers and the president approve the document, it will be released through the usual means. 25th Anniversary Project * Published and promoted project spotlight featuring Apache SeaTunnel Website * Continued development of Apache.org wireframes and began design * Continued audit of ASF assets for eventual rebranding, including project logos and assessing costs associated with updating project logos that include feather imagery Social Media Overview In total, 59 posts were published: 40 Tweets + 19 LinkedIn. The highest performing pieces of content included the Apache SeaTunnel Project Spotlight and the blog recap for the OSPO for Good Event in New York. July is often a slow month for engagement and impressions with summer holidays and work slowdowns globally. Social Highlights (X + LinkedIn) * Total Audience: 139.445 * New Followers in July: 592 * Total Impressions: 105.219 (38.6% decrease MoM) * Total Engagements: 4,046 (51.1% decrease MoM) * Post Link Clicks: 1,952 (64.6% decrease MoM) Website Analytics * 811,858 visits, 811,789 unique visitors -3.8% * 2 min 42s average visit duration -1.2% * 50% visits have bounced (left the website after one page) +2% * 8.1 actions (page views, downloads, outlinks, internal site searches) per visit +65.3% * 10,006 max actions in one visit 0% * 5,916.987 pageviews, 1,003,274 unique pageviews +71.7% * 28 total searches on your website, 21 unique keywords -24.3% * 369,304 downloads, 252,302 unique downloads -5% * 297,530 outlinks, 190,145 unique outlinks +4% Rebranding Project * Published blog post from Shane Curcuru announcing ASF brand direction; shared exclusively with Steven Vaughn-Nichols * Updated talking points for ASF board including ASF Brand PR FAQ * Following the public announcement of the rebrand in July, the news has been picked up by at least one Indigenous news website.[1] Members of Indigenous communities have expressed gratitude directly to me and other Officers for the ASF vowing to introduce a new logo. Moving Forward Throughout the rebranding process, M&P provided the members with progress updates and has documented work in progress on the Private wiki.[3] Despite these efforts, some Members have suggested the process was not transparent and have called for a Special Meeting to “restart the logo design process.”[4] It’s important to point out that a logo is one of the final outputs of a rebranding process. Months of pre-work was completed by the Branding Steering Committee to inform the logo design, all documented on the wiki and shared with Members. In my professional opinion, focusing on a “logo design” only, without taking into account the brand research that has already been conducted, is not advisable for an institution with the size and reach of the ASF[5]. Additionally, the M&P team has been working on other rebranding updates in parallel to the logo design process that are centered on the +1 concept. For example, there's a new Plus One newsletter that will launch in October. The Feathercast/Voice of Apache will be relaunched as the Plus One Podcast. The website is currently being redesigned to incorporate the +1 concept and new brand messaging. The poll has closed. STeVe has reported a winner, based on the procedures that it has in its programming. There are several discussions about proposed items for what to do with this result or starting a new process. Again, M&P will work in whatever capacity the President and the Board need to have done, in fulfillment of its mission: casting the ASF in the best possible light to the general public. [1] https://archive.is/Epz90 [2] https://lists.apache.org/thread/jhkg7ll6l76by3j3nyvcsgzgmygsphvy [3] https://cwiki.apache.org/confluence/display/ASFP/Brand+Project [4] https://cwiki.apache.org/confluence/display/ASFP/Special+Meeting+2024 [5] https://cwiki.apache.org/confluence/display/ASFP/Logo+Rebranding+Process+Timeline
Foundation Comms * Fielded 3 incoming inquiries for M&P support (HBase, SeaTunnel and DolphinScheduler) * Coordinated with Apache DataFusion PMC to develop and issue an announcement touting the project’s graduation to TLP * First Contribution Campaign: published ninth blog in the series, focusing on marketing contributions * Continued coordination with ASF officers for FY2024 annual report * Began development of ASF newsletter in coordination with ComDev * Coordinated with Iceberg PMC to draft a statement and blog in wake of Databricks’ acquisition of Tabular * Coordinated interview between Roman Shaposhnik for an article being written about AI guidance and open source software * Refined M&P process for announcing TLPs to better support ASF projects; updated M&P Wiki page and alerted projects on mailing list * Created a document to track M&P engagements with ASF Projects to help ensure support is widespread and equitable * Drafted document with new ways M&P can support ASF sponsors 25th Anniversary Project * Published and promoted project spotlight featuring Apache Answer Branding Project * Updated draft blog post announcing ASF brand direction and began re-circulating for approvals to published July 8 or 15 * Drafted talking points for ASF board including ASF Brand PR FAQ Website * Began work to update the Apache.org homepage, including development of wireframes * Continued audit of ASF assets for rebranding * Updated site to include board and corp officer bios Social Media Overview In total, 51 posts were published: 36 Tweets + 15 LinkedIn. News of DataFusion becoming an ASF TLP caused a substantial spike in engagement and post link clicks for the month, especially on LinkedIn. Social Highlights (X + LinkedIn) * Total Audience: 138,892 * New Followers in June: 924 * Total Impressions: 173,716 (.4% decrease MoM) * Total Engagements: 8,322 (25.9% increase MoM) * Post Link Clicks: 5,533 (34.9% increase MoM) Website Analytics * 844,182 visits, 844,119 unique visitors -13.2% * 2 min 44s average visit duration +1.2% * 49% visits have bounced (left the website after one page) 0% * 4.9 actions (page views, downloads, outlinks, internal site searches) per visit -44.3% * 10,001 max actions in one visit 0% * 3,446,527 pageviews, 1,045,459 unique pageviews -49.5% * 37 total searches on your website, 23 unique keywords +94.7% * 388,852 downloads, 268,441 unique downloads -21% * 285,986 outlinks, 196,648 unique outlinks -75.2%
Foundation Comms * Fielded two incoming inquiries from projects (Apache Answer and Apache DataFusion) for M&P support for a TLP release and Project Spotlight blog * Announced one new TLP - Apache Pekko - via press release and social media promotions * Coordinated with the Apache Causeway PMC to develop and issue an announcement touting the projects two major releases * Continued coordination with ASF officers for FY2024 Annual report * Secured ASF quote in two articles: in Security Blvd[1] and The New Stack[2] on future of open source 25th Anniversary Project * Published a new project spotlight blog feature Apache NuttX * Promoted the ASF’s “Public Good Campaign” garnering 11 new responses to vet for social promotion and website features Branding Project * Developed slides for June board meeting to introduce logo/messaging * Drafted timeline for website redesign and began homepage review * Developed + updated website rebranding dashboard to track all needed updates and corresponding pages Website * Began work to create redirects to old Press pages * Made updates to 25th Anniversary webpage as well as M&P wiki (updating email address to reflect markpub@) Social Media Posts In total, 69 posts were published: 44 Tweets + 25 LinkedIn. LinkedIn continues to be the largest source of engagement and garners the greatest reach for social posts. Decline in key metrics can largely be attributed to a decrease in ASF-issued project announcements (TLPs + major releases) from the previous month and an increase in event-related posts as Community Over Code neared. Social Engagement Stats (X + LinkedIn) * Total Audience: 138,048 * New Followers in March: 606 * Total Impressions: 176,590 (16.9% decrease MoM) * Total Engagements: 6,677 (28.1% decrease MoM) * Post Link Clicks: 4,125 (33.6% decrease MoM) Website Analytics * 972,084 visits, 972,033 unique visitors +5.6% * 2 min 42s average visit duration -0.6% * 49% visits have bounced (left the website after one page) +2.1% * 8.8 actions (page views, downloads, outlinks, internal site searches) per visit -17.8% * 10,004 max actions in one visit (level) * 6,824,103 pageviews, 1,190,500 unique pageviews -0.6% * 19 total searches on your website, 14 unique keywords +90.0% * 492,169 downloads, 341,336 unique downloads -0.4% * 1,154,609 outlinks, 279,390 unique outlinks +351.9% [1] https://securityboulevard.com/2024/05/key-areas-where-open-source-security-needs-to-evolve/ [2] https://thenewstack.io/open-source-is-at-a-crossroads/
Foundation Comms * Received 5 incoming inquiries from projects (AGE, Causeway, Celeborn, Hive & Paimon) asking for M&P support to help amplify project milestones including major releases and TLP graduations * Coordinated PR effort with Eclipse on the CRA WG including messaging, FAQ, blog, press outreach resulting articles in TechCrunch, TechRadar, SC, DevOps * Shared quotes to Bill Doerrfeld for articles on “open source at crossroads” (Cloud Native Now) and “open source security” for CRA (Security Boulevard) * Coordinated potential response to xv vulnerability including messaging and news monitoring * Announced 59 new ASF members via blog and social media promotions * Announced 2 new TLPs – Apache Celeborn and Apache Paimon – via press release and social media promotions * Announced keynote speakers and full schedule for Community Over Code EU * Coordinated with Apache Hive team to develop and issue a press release for the project’s 4.0 major release * Began coordination with ASF officers or FY2024 Annual report 25th Anniversary Project * Nurtured social media campaign #ASF25Years by creating graphics to highlight projects, foundation stats and other milestones * Published a new project spotlight blog feature Apache AGE * Emailed ASF committers to encourage participation including project social graphic for easy sharing with their networks * ASF 25th Anniversary Graphics - public good social cards Branding Project * Engagement with graphic designer continued for second and third rounds of ASF logo options * Incorporated feedback gathered from Native American consultant into logo revisions and shared with BSC Website * Updated redirects to old Press pages Social Media Overview In total, 68 posts were published: 41 Tweets + 27 LinkedIn. Post link clicks experienced 138% MoM increase, highlighting a major uptick in engagement with content published to ASF social channels. LinkedIn reported the largest source of engagement with content, especially that pertaining to project news (TLPS and major releases). Social Highlights (X + LinkedIn) * Total Audience: 137,442 * New Followers in April: 771 * Total Impressions: 215,500 (17.9% increase MoM) * Total Engagements: 9,364 (81.7 increase MoM%) * Post Link Clicks: 6,232 (138% increase MoM) Website Analytics * 920,826 visits, 920,790 unique visitors -4.8% * 2min, 43sec average visit duration -4.7% * 48% visits have bounced (left the website after one page) +2.1% * 10.7 actions (page views, downloads, outlinks, and internal site searches) per visit -3.6% * 10,003 max actions in one visit 0% * 9,096,548 pageviews, 1,108,892 unique pageviews -7% * 10 total searches, 7 unique keywords -7% * 494,140 downloads, 343,943 unique downloads -9.2% * 255,749 outlinks, 195,526 unique outlinks -40.7%
Foundation Comms * Announced new ASF Board of Directors via blog and ASF social media channels * Issued a press release announcing Apache Wicket v10 * Developed and distributed announcement for the CoC North America CFP * Developed and promoted project spotlight blog for Apache Wicket * Published 8th blog in the First Contribution Campaign series: Bug Fixes * Coordinated joint PR effort with Eclipse Foundation for CRA 25th Anniversary Project * Developed, issued and promoted news release * Created dedicated landing page to highlight projects, contributors, public good stories and more * Launched social media campaign #ASF25Years to encourage community sharing and engagement Branding Project * Engaged with graphic designer to begin development of new ASF logo with multiple revisions; worked with Native American consultant to ensure there was no misalignment with cultural values Social Media Posts In total, 84 posts were published: 49 Tweets + 35 LinkedIn. The highest performing content promoted during March includes: ASF’s 25th anniversary; Apache Wicket v10; new ASF board members; and CVE 2024-3094. Social Engagement Stats (X + LinkedIn) * Total Audience: 136,713 * New Followers in March: 617 * Total Impressions: 184,976 (35.9% increase MoM) * Total Engagements: 5,193 (57%) * Post Link Clicks: 2,634 (61.6%) Website Analytics * 31,535 visits, 31,534 unique visitors -8.6% * 2 min 42s average visit duration +1.2% * 48% visits have bounced (left the website after one page) +2.1% * 11.9 actions (page views, downloads, outlinks, internal site searches) per visit +3.5% * 10,001 max actions in one visit (level) * 348,574 pageviews, 37,697 unique pageviews -5.5% * 0 total searches on your website, 0 unique keywords * 16,750 downloads, 11,868 unique downloads -12.8% * 8,382 outlinks, 6,457 unique outlinks -5.3%
Foundation Comms * Apache Software Foundation Announces Apache CloudStack 4.19[1] * Apache Wicket: Coordination and review began for announcement of v10 release * Quarterly PMC Email: focused on M&P Wiki and 25th Anniversary promos * Apache AGE: Met with AGE team to discuss M&P services including Project Spotlight Series 25th Anniversary Project * Constantia began strategic planning and content elements for the 25th anniversary including: ** Press release ** Social Media Giveaway Contest: required coordination with ASF legal ** Graphics / infographics Branding Project * Enlisted graphic designer to develop anniversary logo(s) with guidance from Native consultant Social Media Posts In total, 75 posts were published: 47 Tweets + 28 LinkedIn. The increase in posts can be attributed to Community Over Code (EU and NA) promotions being ramped up as well as an uptick in project news from the announce list. Notable Takeaways: All social metrics saw an upward trend in February with impressions and post link clicks up over 60% MoM. The Apache CloudStack 4.19 news was the top performing content. Social Highlights (X + LinkedIn) * Total Audience: 136,129 * New Followers in February: 532 * Total Impressions: 138,874 (61% increase MoM) * Total Engagements: 3,347 (58.3%) * Post Link Clicks: 1,647 (60.2%) Apache.org 859,347 visits, 859,320 unique visitors -1.7% 2 min 50s average visit duration +50.4% 47% visits have bounced (left the website after one page) 0% 9.3 actions (page views, downloads, outlinks, and internal site searches) per visit +257.7% 10,001 max actions in one visit 0% 7,165,756 pageviews, 1,030,539 unique pageviews +384.2% 5 total searches on your website, 2 unique keywords -64.3% 484,357 downloads, 336,526 unique downloads +2.8% 288,689 outlinks, 188,728 unique outlinks -2.3% [1] https://news.apache.org/foundation/entry/apache-software-foundation-announces-apache-cloudstack-4-19
Foundation Comms Community Over Code EU[1]: last call for CFP submissions EU Software Regulations[2]: Dirk-Willem van Gulik wrote blog providing updates; published and promoted Proactive Storytelling Why Generative AI Guidance is Essential to Contributors of Open Source[3] published to ASF blog and shared on social with attribution to Roman Shaposhnik Website M&P Services for Projects: Developed short template questionnaire for project use case development; added to Wiki Branding Project Messaging finalized and moved to next phase of Visual Identity. Reached out to designer to discuss next steps. We are _aspirationally_ targeting the 25th anniversary date for the ASF as a release date for a new logo, which may be voted on starting at the annual members meeting next month. Social Media Posts In total, 43 posts were published: 34 Tweets + 9 LinkedIn. Notable Takeaway: While engagements and link clicks were down overall, ASF experienced a 23% increase in engagement including nearly 50% increase in link clicks on its X channel. The downward trend can be attributed to LinkedIn, which might indicate that we should increase posting frequency for that channel. Social Highlights (X + LinkedIn) * Total Audience: 135,642 * New Followers in January: 470 * Total Impressions: 87,562 (11.4% increase MoM) * Total Engagements: 2,147 (-4.3%) * Post Link Clicks: 1,048 (-5.8%) January Website Analytics 873,836 visits, 873,811 unique visitors +11.1% 1min, 53s average visit duration -25.7% 47% visits have bounced (left the website after one page) 0% 2.6 actions (page views, downloads, outlinks, and internal site searches) per visit -55.2% 10,000 max actions in one visit 0% 1,479,799 pageviews,1,053,616 unique pageviews -61.8% 14 total searches on your website, 8 unique keywords +16.7% 471,014 downloads, 33,165 unique downloads +12.3% 295,383 outlinks, 203,670 unique outlinks +12.5% [1] https://news.apache.org/foundation/entry/new-year-new-goals [2] https://news.apache.org/foundation/entry/update-on-eu-software-regulation-lots-of-improvements-good-news [3] https://news.apache.org/foundation/entry/why-generative-ai-guidance-is-essential-to-contributors-of-open-source
**Foundation Comms** * Published and promoted APISIX spotlight blog[1] marking the ‘launch’ of this blog series * Wrote, published and promoted Apache Logging Services[2] 20th anniversary **Branding Project** * Began Phase II with creation of the Brand Development doc of brand keywords and archetypes to inform the messaging framework ***Social Media Posts** December social content focused on Community Over Code EU CFP and registration; project releases via the announce list; and 2 notable project features: APISIX project spotlight and the Apache Logging Services 20th anniversary. * In total, 24 Tweets + 11 LinkedIn posts were issued. * Notable for December, total audience size across Twitter and LinkedIn surpassed 135k. * We continue to see a downward trend with Twitter growth, which is being experienced across brands as Twitter (X) continues to lose users and advertisers. **Social Engagement Stats (X + LinkedIn)** * Total engagement: 2,261 (up 11.3% from November) * Total clicks: 1,121 (up 23.8% from November) * Click to engagement ratio: 50% (up 6% from November) * Total Audience: 135,221 (LinkedIn marks largest MoM increase) **Website Analytics** * 786,347 visits, 786,320 unique visitors -14.5% * 2 min 32s average visit duration -7.3% * 47% visits have bounced (left the website after one page) +2.2% * 5.8 actions (page views, downloads, outlinks, internal site searches) per visit -1.7% * 10,002 max actions in one visit (level)) * 3,871,135 pageviews, 950,627 unique pageviews -13.5% * 12 total searches on your website, 4 unique keywords -25% * 419,527 downloads, 287,885 unique downloads -22.2% * 262,569 outlinks, 198,860 unique outlinks -28.7% [1] https://news.apache.org/foundation/entry/asf-project-spotlight-apace-apisix [2] https://news.apache.org/foundation/entry/apache-logging-services-celebrates-20th-anniversary-of-log4j
**Foundation Comms** * Developed one-page guidance and form fill[1] for ASF projects to receive M&P services; added to Wiki[2] * Developed blog Q&A template to showcase ASF projects and use cases * Published Apache Airflow security blog[3] on security * Published Giving Tuesday blog[4] and promoted heavily across ASF social channels **Proactive Storytelling** * First Contribution Campaign: technical documentation blog published[5] and promoted * Software for Public Good: Outreach to ComDev list began to solicit stories underway **Branding Project** * Compiled research from Phase I into the Brand Landscape Document to inform Phase II efforts including creation of Brand Book that includes messaging **Website** * Updated homepage to include Donation button for Giving Tuesday efforts * Fundraising Support developed added to ASF private Wiki **Social Media Posts** November social content focused on Community Over Code EU CFP and registration; project announcements; Giving Tuesday; the #FirstASFcontribution campaign; and open source security efforts (Apache Airflow and OS3I response). * In total, 26 Tweets + 7 LinkedIn posts were issued. * Twitter impressions rose in November by 4.1% * LinkedIn continues to be the largest contributor to network growth month-over-month **Social Engagement Stats (X + LinkedIn)** * Total engagement: 2,073 (down 26% from October) * Total clicks: 916 (down 29.8% from October) * Click to engagement ratio: 44% (down 2% from September) * New followers: 695 (up 8% from October) **Website Analytics** * 919,405 visits, 919,364 unique visitors -11% * 2 min 44s average visit duration -6.3% * 46% visits have bounced (left the website after one page) +2.2% * 5.9 actions (page views, downloads, outlinks, internal site searches) per visit +103.4% * 10.006 max actions in one visit +10.2% * 4,477,212 pageviews, 1,106,221 unique pageviews +111.4% * 16 total searches on your website, 5 unique keywords +300% * 539,185 downloads, 374,633 unique downloads -14.8% * 368,430 outlinks, 207,948 unique outlinks +36.8% [1] https://docs.google.com/forms/d/1jNmJJ0UzOaEvs8Vcc17oMiaoNVd-Dsn8j0NtP8ywqBE/edit [2] https://cwiki.apache.org/confluence/pages/viewpage.action?pageId=278466116 [3] https://news.apache.org/foundation/entry/strengthening-security-for-apache-airflow [4] https://news.apache.org/foundation/entry/give-back-to-the-apache-community-with-a-year-end-donation [5] https://news.apache.org/foundation/entry/first-time-asf-contributors-improve-technical-documentation-for-asf-projects-and-its-users
**Addition of Conference Responsibilities** With the resignation of Rich Bowen, Marketing and Publicity will be asking the Board to merge the two offices together, to be headed by VP, Marketing and Publicity. **Foundation Comms** * ASF Private Wiki: added M&P content for private wiki + added fundraising support page * Published Fundraising Blog[1] **Rapid Response** * CVE / HTTP2: Prepared statement written with coverage monitoring **Proactive Storytelling** * First Contribution Campaign: post #6 on technical documentation was written * Drafted tip sheet form to garner ‘software for the public good’ stories * Pitched Generative AI byline to The New Stack and OpenSource.net **Branding Project** * Brand Survey drafted and issued; data compiled[2]; summary provided[3]; added to Wiki[4] * Brand Landscape Document[5] developed and finalized * Brand Book development began **Social Media Posts** October social content focused on three major buckets: Community Over Code NA; project announcements; and the #FirstASFcontribution campaign. * In total, 26 Tweets + 5 LinkedIn posts promoting Community Over Code NA registration, #firstASFcontribution campaign, project announcements via the announce list and ASF fundraising. * Despite Community Over Code taking place at the beginning of the month, October was a relatively quiet month for Foundation news compared to September, which is why we see a downward slope in engagement. **Social Engagement Stats (X + LinkedIn)** * Total engagement: 2,890 (down 38% from September) * Total clicks: 1,331 (down 46% from September) * Click to engagement ratio: 46% (down 6% from September) * New followers: 695 (up 8% from September - X back to increasing followers) **Website Analytics** * 1,032,851 visits, 1,032,783 unique visitors +76.3% * 2 min 55s average visit duration -8.4% * 45% visits have bounced (left the website after one page) -6.3% * 2.9 actions (page views, downloads, outlinks, internal site searches) per visit -6.5% * 9.078 max actions in one visit +47.5% * 2,117,706 pageviews, 1,243,681 unique pageviews +60.8% * 4 total searches on your website, 3 unique keywords -33.3% * 632,667 downloads, 433,107 unique downloads +100.9% * 269,418 outlinks, 204,508 unique outlinks +77.3% [1] https://news.apache.org/foundation/entry/why-the-asf-matters-and-why-we-need-your-support [2] https://docs.google.com/spreadsheets/d/1uvmsbfHE-c1S4GNB2hGLDpuUmmjhhL1cBjGJijOG_R0/edit#gid=1119507892 [3] https://docs.google.com/document/d/1mDfKoUyagphZNuu56O9z_6GGiiDEtgPnRgF5e9ArskE/edit#heading=h.q6a3nisy3e7m [4] https://cwiki.apache.org/confluence/login.action?os_destination=%2Fpages%2Fviewpage.action%3FspaceKey%3DASFP%26title%3DBrand%2BProject&permissionViolation=true [5] https://docs.google.com/spreadsheets/d/18LbqamZTJs4cl3fREl4dxtMS0oAnFPrCFD_6XXWrsO8/edit#gid=1199237125
**Foundation Comms** * Annual Report: Finalized report, issued press release[1] + published report to ASF reports page[2] * Gradle Targeted Sponsorship: Coordinated PR efforts including writing + distributing press release[3] and reviewing Gradle’s blog post * Community Over Code: Wrote and issued keynote announcement[4] * DEI: Wrote and pitched DEI blog post + posted to ASF web[5] **Proactive Storytelling** * Continued interviewing stakeholders for story platform. * Pitched Generative AI byline to New Tech Forum **Branding Project** * Drafted public-facing post for ASF blog, holding for members announcement from Sander * Developed messaging framework * Sent a survey to members first week of October, examining data now * Continued to monitor and counsel on reactive comms around ASF branding **Website** * Developed M&P page for ASF private wiki * Submitted pull request to remove email apache@apache.org from Contact page- to replace at a later date **Social Media Posts** In September, there was a spike in Foundation-issued news in addition to the final stretch of event promotions before Community Over Code NA kicked off. Promotions included: * 41 Tweets + 19 LinkedIn posts covering ASF-issued news and project updates. Posts included project releases, Community Over Code NA promotion (call for speakers, schedule + keynotes, and registration), project news shared on the announce list and all original ASF blog posts and press releases. **Social Engagement Stats (Twitter + LinkedIn)** * Total engagement: 4,687 (down 36% from September) * Total clicks: 2,444 (down 23% from September) * Click to engagement ratio: 52% (up 8% from September) * New followers: 644 (up 31% from September - X back to increasing followers) **Website Analytics** * 585,720 visits, 585,654 unique visitors * 3 min 11s average visit duration * 48% visits have bounced (left the website after one page) * 3.1 actions (page views, downloads, outlinks, internal site searches) per visit * 6,154 max actions in one visit * 1,316,629 pageviews, 709,908 unique pageviews * 6 total searches on your website, 2 unique keywords * 314,935 downloads, 215,839 unique downloads * 151,948 outlinks, 118,870 unique outlinks [1] https://news.apache.org/foundation/entry/apache-software-foundation-releases-annual-report-for-2023-fiscal-year [2] https://apache.org/foundation/reports.html [3] https://news.apache.org/foundation/entry/the-apache-software-foundation-announces-gradle-as-a-platinum-targeted-sponsor [4] https://news.apache.org/foundation/entry/the-apache-software-foundation-announces-gradle-as-a-platinum-targeted-sponsor [5] https://news.apache.org/foundation/entry/the-state-of-diversity-and-inclusion-in-the-asf-community-a-pulse-check
**Foundation Comms** * Finalized written and formatted draft of FY 2023 Annual Report; should be posted week of Sept. 18. * Created Annual Report Guidelines and began FY24 outline. * Announced schedule for Community Over Code NA event (blog[1], wire[2]). * Drafted response for CISA’s press release mentioning ASF; monitored news. * Promoted Community Over Code NA reg, Europe’s call for tracks, and Airflow Summit. **Proactive Storytelling** * #FirstContributions Campaign: new blog post[3], editorial calendar, & social cards. * Continued interviewing stakeholders for story platform. * Drafted Generative AI byline for Roman. **Branding Project** * Drafted public-facing post for ASF blog. * Branding Committee met Sept 11 (minutes[4]), also posted an overview of the re-brand process with estimated timeline [5] * Continued to monitor and counsel on reactive comms around ASF branding. **Website** * Updated and a/b testing fundraising buttons and navigation. **Social Media Posts** In August, we continued to drive community engagement across social media, sharing: * 76 Tweets + 43 LinkedIn posts covering ASF, project, and industry news. Posts included project releases, Community Over Code NA promotion (call for speakers), and original ASF blog posts. * Continued to react to select posts in which we were mentioned or tagged. **Social Engagement Stats (Twitter + LinkedIn)** * Total engagement: 7,240 (up 26% from July) * Total clicks: 3,156 (up 18% from July) * Click to engagement ratio: 44% (down 2% from July) * New followers: 493 (up 15% from July - 22 lost on X) **Website Analytics** * 4,690 visits, 4,690 unique visitors * 2 min 41s average visit duration * 76% visits have bounced (left the website after one page) * 3.8 actions (page views, downloads, outlinks, internal site searches) per visit * 1,921 max actions in one visit * 16,699 pageviews, 5,815 unique pageviews * 0 total searches on your website, 0 unique keyboards * 74 downloads, 67 unique downloads * 796 outlinks, 663 unique outlinks Note: We installed analytics in late July, so growth numbers will not be posted for this report. September onward will become more useful, as August is a first full-month baseline. [1] https://news.apache.org/foundation/entry/apache-software-foundation-announces-schedule-for-community-over-code-north-america [2] https://www.globenewswire.com/en/news-release/2023/08/07/2720020/17401/en/Apache-Software-Foundation-Announces-Schedule-for-Community-Over-Code-North-America.html [3] https://news.apache.org/foundation/entry/first-time-contributors-enhance-code-for-asf-projects [4] https://lists.apache.org/thread/bkwv9rqro2bng5s731s2lz9z94o17tmr [5] https://cwiki.apache.org/confluence/pages/viewpage.action?spaceKey=ASFP&title=Brand+Project
**Rebrand update** I have selected a vendor to handle the rebranding process and have a Statement of Work (SOW) from them. I have requested additional funding for the FY24 budget for this. The first meeting of the Rebrand Steering Committee (RSC) was held on Aug. 10. The agenda included: * Role of committee * Status of vendor agreement * Discussion of process * Communications/transparency strategy Once the budget is approved, a detailed workflow will be posted on the ASF members-only wiki, to inform members of the overall process. Detailed minutes of the RSC meeting will be posted there as well. **Website update** Since there have been a lot of questions and curiosity about the plans for the apache.org website, for transparency, M&P has posted a general overview of the FY24 plans for apache.org in the members-only wiki[1]. Because it mentions upcoming events in the life of the site, it is for members only at this time. A more streamlined version will be made available in the general section of the wiki soon. This document outlines the overarching goals for the site, and what we have mind moving forward to meet therse goals: * Help newcomers orient and get started with ASF * Help current contributors/committers find the resources they need * Incentivize people to incubate projects * Incentivize organizations to sponsor ASF and individuals to donate Also: * Created Website Updates doc for tracking weekly updates of GitHub Issues/PRs. * 8+ Issues/PRs completed in July including a lengthy response re: tag-based navigation. **Foundation Comms** * Promoted new legal guidelines that address AI via the blog[2] and social. * Continued stakeholder outreach and content for FY 2023 Annual Report draft. * Monitored and counseled on reactive comms around EU vote (CRA); published and promoted a blog post[3] from the new VP, Public Policy (see FAQ[4]). * Announced a website nav refresh via the blog[5] and posted a survey for feedback. * Continued monitoring the news and drafting a response for Traffic Control changes. * Responded to press request to connect Dice reporter with Hadoop PMC. * Drafted a internal members FAQ[6] for the brand project. **Community Over Code Promotion** * Announced NA schedule on the wire[7] and blog[8]; promoted key dates via social. * Drafted and shared two blog posts[9] on the travel assistance program. **Proactive Storytelling** * #FirstContributions Campaign: new blog post[10] & social cards, updated calendar. * Continued outreach to stakeholders (Myrle) to coordinate an interview for story platform. **Social Media Posts** In July, we continued to drive community engagement across social media, sharing: * 62 Tweets + 32 LinkedIn posts covering ASF, project, and industry news. Posts included project releases, Community Over Code Asia & NA promotion, external campaigns, case studies and how-to articles. * Continued to react to select posts in which we were mentioned or tagged. **Social Engagement Stats (Twitter + LinkedIn)** * Total engagement: 5,847 (down 23% from June) * Total clicks: 2,716 (down 23% from June) * Click to engagement ratio: 46% (down 1% from June) * New followers: 430 (down 36% from June) [1] https://cwiki.apache.org/confluence/display/ASFP/apache.org+FY24+Plan [2] https://news.apache.org/foundation/entry/asf-legal-committee-issues-generative-ai-guidance-to-contributors [3] https://news.apache.org/foundation/entry/save-open-source-the-impending-tragedy-of-the-cyber-resilience-act [4] https://cwiki.apache.org/confluence/display/ASFP/FAQ%3A+Public+Affairs [5] https://news.apache.org/foundation/entry/new-updates-to-apache-org-enhanced-website-navigation-and-content-pages [6] https://cwiki.apache.org/confluence/display/ASFP/Rebranding+2023%3A++Members-Only+FAQ [7] https://www.globenewswire.com/news-release/2023/08/07/2720020/0/en/Apache-Software-Foundation-Announces-Schedule-for-Community-Over-Code-North-America.html [8] https://news.apache.org/foundation/entry/apache-software-foundation-announces-schedule-for-community-over-code-north-america [9] https://news.apache.org/?s=TRAVEL+ASSISTANCE [10] https://news.apache.org/foundation/entry/write-your-way-into-the-open-source-community
Rebrand update I have selected a vendor to handle the rebranding process for ASF and have requested a Statement of Work (SOW) from them. Once the SOW is in hand and agreed to, I will request additional funding from the Board for M&P's FY24 budget. I will also convene the Rebrand Steering Committee and begin discussions on: * Committee logistics (vendor workflow, meetings, objectives, etc.) * Creating a member survey form to obtain themes and ideals members think represent the ASF Website update In an effort to better serve the ASF’s open source community and projects, we’ve implemented some updates to Apache.org, including simplified site navigation and updated content pages. * Apache.org site navigation now has one menu (reduced from two menus previously), in an effort to reduce confusion and make exploration of the site seamless. * By removing duplicated and outdated links that were present throughout Apache.org, we hope to improve the overall user experience. See pull request 238[1] for more information on recent web updates. I would like to take this opportunity to acknowledge the great work by Paul Au and the rest of the Constantia team, as well as the Apache Infrastructure team for all of their work on this project. Thanks to all! Please take a moment to provide your feedback[2] and help inform future site updates. Foundation Comms Announced Kvrocks as TLP via the ASF blog, wire, and social channels. Continued stakeholder outreach for FY 2023 Annual Report; started draft. Provided edits for ASF project social media plan and podling publicity page. Began drafting response for Traffic Control fork (Comcast news). Drafted M&P planning overview to help prep for June ASF Board meeting. Promoted Community Over Code Asia and NA events, including CFP deadlines. Proactive Storytelling #FirstContributions Campaign: new blog post, editorial calendar, & social cards. Began interviewing stakeholders for story platform. Website Finalized content and navigation in preparation for launch. Submitted Jira ticket for site redirects. Social Media Posts In June, we continued to drive community engagement across social media, sharing: 56 Tweets + 16 LinkedIn posts covering ASF, project, and industry news. Posts included project releases, Community Over Code Asia promotion (call for speakers), case studies, and how-to articles. Continued to react to select posts in which we were mentioned or tagged. Social Engagement Stats (Twitter + LinkedIn) Total engagement: 7,594 (up 10% from May) Total clicks: 3,558 (up 17% from May) Click to engagement ratio: 47% (up 3% from May) New followers: 675 (down 18% from May) [1] https://github.com/apache/www-site/pull/238 [2] https://forms.gle/LikYQzDPTB7HSNPMA
Foundation Comms * Announced SeaTunnel as TLP via the ASF blog, wire, and social channels. * Began stakeholder outreach for FY 2023 Annual Report content. * Provided feedback on the academic diversity study. Proactive Storytelling * Continued #FirstContributions Campaign: new blog post[1] and social cards. * Began email outreach to stakeholders for story platform[2]; scheduling interviews. Branding Project * Reviewed initial proposals and met with several vendors. We have either not had a good fit, not been able to afford them, or (in the case of one vendor) been rejected as a customer because we would not be changing the Apache name at this time. * Steering Committee: No activity yet, because until we get a vendor, there isn't much to discuss. This is because nearly every vendor has a variation of a guided discussion about re-brand goals and objectives, and I am conservatively waiting to have that conversation with a selected vendor all at the same time. If the delay continues, though, I plan to start the discussion with the committee before the end of June. * BKP attended the Board F2F to discuss how the general process will go, and have a dialog to ensure re-branding goals are aligned. Questions about re-naming and project branding, currently outside the remit of M&P and the steering committee, were discussed. * Continued to monitor and counsel on reactive communications around ASF branding. Annual Report M&P would love to get this posted in July, but we are missing reports from: * Rich Bowen (he's working on his) * Myrle Krantz * Craig McClanahan * David Nalley * Bob Paulin * Katia Rojas Website * Continued updating multiple pages in preparation for navigation/restructure. * Draft[3] available to peruse now Social Media Posts In May, we continued to drive community engagement across social media, sharing: * 56 Tweets + 16 LinkedIn posts covering ASF, project, and industry news. Posts included project releases, Community Over Code Asia promotion (call for speakers), case studies and how-to articles. * Continued to react to select posts in which we were mentioned or tagged. Social Analysis ASF social SOV amongst other large foundations continues to float around the single digits at 6.9% with a net negative social sentiment this month of 18.2%. * May 27.3% positive vs 45.5% negative * YTD average : 16% positive vs 18% negative (2% net negative) Social Engagement Stats (Twitter + LinkedIn) * Total engagement: 6,917 (down 27% from April) * Total clicks: 3,052 (down 36% from April) * Click to engagement ratio: 44% (down 6% from April) * New followers: 821 (up 2% from April) [1] https://news.apache.org/foundation/entry/3-ways-to-contribute-to-open-source-that-dont-involve-coding [2] https://docs.google.com/document/d/1DFXrtkI0Xw3aagLbDDobYMLMFq0hSTsIAx37TfUIvV4/edit?usp=sharing [3] https://www-paulau.staged.apache.org/
Foundation Communications
* Announced new ASF board members on ASF blog and social media channels
* Began planning for FY 2023 Annual Report: reviewed forms and workback plan
Proactive Storytelling
* Established strategy for #FirstContributions Campaign: monthly blogs +
contributors of the week. Kicked off first month with Women Contributors
blog post and social media cards.
* Created accounts for blog post syndication.
* Delivered proposal for building 25th Anniversary story platform w/proposed
next steps: create list of 10 interviewees and email questions for review.
Branding Project
* Began auditing all ASF projects for any names / logos that could be
perceived as offensive
* Created a Rebrand Steering Committee within M&P. This committee will:
** Come up with a general list of ideas about what kind of logo/brand we
want (1-2 meetings)
** Communicate those ideas to design vendors as part of an RFP process (1
meeting per vendor)
** Once a vendor is selected, work with that vendor to narrow down
potential choices to present to the members at large (2-3 meetings)
Once the initial set of brand choices are created (and the first round
might be 6-10 choices) and presented to ASF members for voting/rating,
the committee's work would be done, as the process would move forward
along a general consensus model with multiple rounds. The committee
members are Drew Foulks, Christian Grobmeier, Melissa Logan, Jarek
Potiuk, Brian Proffitt, and Ruth Suehle
* Reviewed initial proposals and met with two vendors, New Kind and Orange
Green
* Continued to monitor and counsel on reactive comms around ASF branding
Website
* Began text updating of multiple pages in preparation for
navigation/restructure.
Social Media Posts
In April, we continued to drive community engagement across social media,
sharing:
* 57 Tweets + 18 LinkedIn posts covering ASF, project news, and industry news.
Posts included project releases, case studies and how-to articles.
* We also reacted to or commented on several posts in which we were tagged.
Social Analysis
ASF social share of voice amongst other large foundations continues to float
around the single digits at 3.8% with a net negative social sentiment this
month of -2.7%.
* April 8.1% positive vs 10.8% negative
* YTD average : 13.2% positive vs 11.1% negative (2.1% net positive)
Social Engagement Stats (Twitter + LinkedIn)
* Total engagement: 9,444 (down 7% from March)
* Total clicks: 5,370 (down 11% from March)
* Click to engagement ratio: 50% (down 3% from March)
* New followers: 828 (2% lower increase than March)
Event Promotion * Community Over Code news on the wire[1],blog [2], and social media * Google Summer of Code 2023 participation on the blog[3] and social media Project News * EventMesh Top Level Project news on blog[4], newswire[5], and social media * Twitter + LinkedIn posts on project releases, industry news, and how-to articles Foundation Comms * Announced new ASF board members on ASF blog[6] and social media channels * Continued to monitor and counsel on reactive comms around ASF branding * Delivered proposal & options for ASF rebranding to be executed in FY24, including two unanswered threads on Board@ [7,8] * Delivered proposal for 25th Anniversary story platform w/proposed next steps on how to build * Posted FY2022 Annual Report to reports page Proactive Stories * Delivered PR Story Platform for review * Continued social calls for #FirstASFContribution * Sponsored: Google’s Success with Airflow + Beam on the blog[9] and social media Social Media Posts In March, we continued to drive community engagement across social media, sharing: * 84 Tweets + 45 LinkedIn posts covering ASF and project news; we began including case studies, how-to articles, thought leadership, and relevant news. * Replies to questions and tags to content creators and news outlets * A new Weekly News Wrap Up on LinkedIn that consolidates project release news Social Analysis ASF social SOV amongst other large foundations continues to float around the single digits at 4.5% with a net positive social sentiment this month of 6.9%. * March: 17.6% positive vs 10.7% negative * YTD average : 14.9% positive vs 11.2% negative (3.7% net positive) Social Engagement Stats (Twitter + LinkedIn) * Total engagement: 10,180 (up 87% from Feb) * Total clicks: 5,370 (up 51% from Feb) * Click to engagement ratio: 53% (down 13% from Feb) * New followers: 828 (up 10% from Feb) Community Over Code Visited the Halifax site for Community Over Code this month and was also very impressed with the venue. I am assisting Rich Bowen with creating a schedule grid for the proposed tracks. [1] https://www.globenewswire.com/news-release/2023/03/08/2623387/17401/en/Apache-Software-Foundation-Announces-Community-Over-Code-Event.html [2] https://news.apache.org/foundation/entry/announcing-our-annual-event-community-over-code [3] https://news.apache.org/foundation/entry/asf-to-mentor-gsoc-contributors-in-2023 [4] https://news.apache.org/foundation/entry/the-apache-software-foundation-announces-new-top-level-project-apache-eventmesh [5] https://www.globenewswire.com/news-release/2023/03/15/2627747/17401/en/THE-APACHE-SOFTWARE-FOUNDATION-ANNOUNCES-NEW-TOP-LEVEL-PROJECT-APACHE-EVENTMESH.html [6] https://news.apache.org/foundation/entry/announcing-new-asf-board-of-directors [7] https://lists.apache.org/thread/y7odhcotk4n6wyqh4zvo8vsbbyklkf4c [8] https://lists.apache.org/thread/g647zf94ybmy1vl8hfhzr7ygk2j3m1mn [9] https://news.apache.org/foundation/entry/sponsor-success-at-apache-google
General
=======
M&P is focused on improving existing procedures for TLP graduation releases
and the annual report; updating the look, feel, and navigation of the
apache.org web site; and responding to the Board's request to research
information on rebranding options.
Highlights
==========
- FY2022 annual report report released
- TLP announcements for Sedona and Steampipes
- Community Over Code event and CfP announced
- FOSSDA launch with ASF support
- Website changes implemented
- Feb social media report
- Rebranding options gathered, M&P's proposal
FY2022 Annual Report
=====================
The (very delayed) FY2022 ASF annual report was posted to the apache.org site
on Mar 7. A new process for getting the FY2023 report out in a much more
timely manner will be launched and this month, so we can get back on track
with annual report timing.
Graduation releases
========================
TLP announcements for Sedona and Steampipes were made, via press release, blog
posts, and social media. A new procedure streamlining the creation of
graduation press releases was shared with the Incubator PMC this month, which
should make the press releases more standardized for all TLP graduates, and
ensure timely announcements.
Community Over Code event announcement
=================
Coordinating with VP, Conferences, the new Community Over Code event for North
America was announced via press release, blog post, social media, and new
event website (https://communityovercode.org/). The flagship event (formerly
known as ApacheCon) will be held on Oct. 7-10, 2023 in Halifax, Nova Scotia.
FOSSDA launch
=================
Last month, the Free and Open Source Stories Digital Archive Foundation
(FOSSDA) announced the launch of the FOSSDA Project to create digital
recordings and archives of open source history.
As an early supporter and participant of the project, the ASF took an active
role in publicizing the launch. ASF teamed with its marketing partner,
Constantia.io, to help FOSSDA create a communications strategy around the
launch. Together, we drafted a press release, targeted media outreach list,
and guidelines to help the FOSSDA Project leadership team post, pitch, and
amplify the news.
Website changes
=================
On Feb 17, the Constantia team implemented an organizational change to the
main apache.org web site, which was not easy to navigate.
A new, simpler navigation scheme has been created, with these four goals in
mind:
* Help newcomers orient and get started with ASF
* Help current contributors/committers find the resources they need
* Incentivize people to incubate projects
* Incentivize organizations to sponsor ASF
Social media: Feb 2023
=================
Constantia's work around social media has been very effective, with a 89.1%
increase in impressions on @TheASF Twitter account. LinkedIn impressions are
up 7% in the same period.
Rebranding options
=================
Responding to a directive from the Board, via the President, M&P began
researching options on what it could take to implement a rebranding of the
ASF. As directed by the Board, the scope of such a rebranding operation could
include:
* Creating new imagery for our top-level brand
* Updating the About and About Our Name pages to reflect our current position
on the Apache name.
Elements of this plan could also include:
* Guidelines on the use of "ASF" as a referent to the Apache Software
Foundation in formal press releases, reports, and informal use.
* Guidelines on the naming and branding of constituent ASF projects. Note:
this could be rebranding everything, or perhaps establishing guidelines for
future projects.
* Updating the "Trillions and Trillions Served" video
Based on these parameters, here are the options available to the a rebranding
effort:
## Phase I Deliverables
* Creative brief
* Logo design package
* Updated brand guide
Option 1 - This is a more lightweight process that involves fewer
stakeholders. Constantia researches and summarizes ASF culture and identity
from existing materials (e.g., ASF website and other resources such as the
"Trillions" video). We would then present initial findings to a small, select
group of stakeholders for validation and input - then deliver a Creative
Brief. Once Creative Brief is approved, Constantia's graphic designer would
give us dozens of ideas that we’d whittle down with the stakeholder group
with up to 10 iterations. Process would take 3-6 weeks.
Option 2 - This is a longer, more traditional process for visual brand design
with a design partner that involves more stakeholders – more consensus-driven,
if that’s a priority. We would host ~10 stakeholder interviews with
individuals and/or groups of people selected by ASF M&P through an RFP process
to capture thoughts on ASF’s culture and identity to produce a Creative Brief.
Once approved, the selected design firm would present up to 10 options that
we’d then finalize with up to five iterations. Process would take 6-15 weeks.
### Trillions and Trillions Served video updates
Separate from Constantia, M&P approached the producers and director of the
"Trillions" video (and the three additional videos in the series), to
determine their recommended course of action. Their recommendation:
* Change the visuals of the four movies that were produced for the ASF. The
changes consists of the following sub-tasks
* Replace the visuals according to the requirements by the ASF, assuming
that the new visuals will be provided by the ASF
* Re-export the movies
* Review and if necessary minor adjustments incl. another export
* Overall production effort
* Add a disclaimer ahead of the movies explaining, that the ASF is in the
process of re-branding or if the re-branding has been completed, then
add a disclaimer explaining the re-branding, in respect to what has been
changed since the movies have been produced.
Time estimation is 4-10 hours for all four movies.
## Phase II Deliverables
Some sub-brands will need to be changed e.g., "Powered By", "Support ASF",
etc. If the Board feels constituent projects' sub-brands would also need
changed, that was also included in this proposed plan.
* Audit of brand updates needed tiered from “vital” to “nice to have”
including, but not limited to: Website (this will be significant - both
visually and textually); Foundation sub-brands (e.g., "Powered By", "Support
ASF", etc.); and (if included) Project logos (e.g., Spam Assassin, Server
Project).
* Asset updates: Updating of sub-brand items above; creation of a brand
library including templates for branded graphics accessible to Foundation
and projects; recommend copy updates for the website.
* Implement changes to brand properties to go live at an agreed-upon time.
* Stakeholder guidebook for timeline and implementation (e.g., projects,
sponsors, end users). Constantia could also help with stakeholder outreach
if this isn’t something ASF has capacity to do.
The goal of this phase is to create and execute a plan for implementing the
changes, giving stakeholders enough advance notice to comply (e.g., sponsors,
projects). We would first complete an audit of existing brand updates needed,
update related assets, then implement the changes on Foundation brand
properties at an agreed upon time. We would also create a simple guidebook for
stakeholder compliance, and can help with outreach as needed. The timeline and
pricing for this is our best guess based on initial research of what the audit
may reveal. Process: 1-2 weeks for audit, 2-6 weeks for asset updates, 2-4
weeks for implementation, 1 week for stakeholder guidebook.
## Phase III Deliverables
* “Next 25 Years” campaign to introduce logo and generate excitement for ASF
and the next 25 years.
* Brand starter kit for new projects including standardized logo “template” so
they don’t have to create their own logo if it’s not a priority for them.
The campaign would be part of Contantia's regular retainer – it would be their
launch for the new brand to get people excited about it. The “brand starter
kit” is a one-time design project to give any incubating projects a standard
way of leveraging the ASF brand, also could be part of their retainer.
Process: ongoing.
** M&P's proposal
Even though it is the more costly and time-consuming option, it is my
recommendation that we should undertake Option 2 of Phase I, because it is a
more collaborative and community-focused path and befits the culture of the
ASF, to change the main branding of the ASF. We want as much community
participation and buy-in as possible.
I would like to additionally propose that for Phase II, non-optional sub
branding also be changed, and a stakeholder's guide be created around all of
the new branding. For the project's branding: M&P proposes that all project
logos be audited for the use of Native American imagery and naming, and
subsequent changes be initiated.
Finally: it is my recommendation that new TLP projects begin the use of the
term "ASF _Project Name_," at a time to be set by the Board. This would
include any projects "un-atticed" back to TLP status.
General ======= We are monitoring the current discussions around calls for a name change/rebrand, as well as monitoring for potential leaks from within the ASF on this topic. Highlights ========== - 2022 security report reviewed, released - TLP announcements for bRPC, Kyuubi, and Linkis - #FirstASFContribution campaign launched - Website changes 2022 Security Report ===================== Mark Cox drafted the security report for 2022, which the M&P team reviewed. After refinement, the report was posted on the security blog, and a press release was sent over the wires. Graduation releases ======================== TLP announcements for bRPC, Kyuubi, and Linkis we made, via press release, blog posts, and social media. #FirstASFContribution campaign ================= #FirstASFContribution campaign blog finalized with social posts queued for February launch Looking ahead ================= The Constantia team has been working to implement an organizational change to the main apache.org web site, which is currently not easy to navigate. There are a lot of duplicated links throughout the two menus on the current site. Some of the chosen links are also very prescriptive/opinionated in terms of what they bring to the surface, versus letting people find their way (and it makes for a labyrinthine experience). Having two menus is also extremely confusing as a user experience. A new, simpler navigation theme has been created, with these four goals in mind: * Help newcomers orient and get started with ASF * Help current contributors/committers find the resources they need * Incentivize people to incubate projects * Incentivize organizations to sponsor ASF M&P will be working with the appropriate Infra personnel to ensure this transition is smooth.
General ======= The board is no doubt aware of the discussions around the name of the foundation. M&P received numerous inquiries in the past two weeks (through 18 January 2023) and supplied a statement on behalf of the foundation. We’ll continue to provide support with the press as needed and look forward to the board discussion to inform next steps. VP transition ========== As noted in the President’s report, Brian Proffitt will be taking over the office of VP effective this week. This transition has been in the works for some time, as it was a goal of mine to ensure that the “bus factor” of M&P was reduced (or is that increased?) and there is a deeper bench of people to work on marketing for the foundation. I appreciate David’s support and trust in appointing me to the role and expect that Brian will do a fantastic job going forward. I will continue to be available to help with the transition. Announcements ============= Uptick in TLP announcements lately, we have several announcements queued up for this week and next week. The Apache Software Foundation Announced Apache® NuttX™12.0 https://s.apache.org/tcabm The Apache Software Foundation Announces Apache® Linkis™ as a Top-Level Project https://s.apache.org/lncpq Social Media Note ============== Per last month's report, we continue to monitor the situation around Twitter + Mastodon and will act if / when necessary.
General ======= Business as usual, no current issues requiring board attention at this time. Highlights ========== - Continued working with Comdev on "First Contribution" campaign. - Log4Shell Anniversary - NuttX graduation release Log4Shell Anniversary ===================== Fielded a number of inquiries around Log4Shell around the anniversary. Provided statement and updates from Mark Cox to reporters. NuttX graduation release ======================== The Apache Software Foundation Announces Apache® NuttX™ as a Top-Level Project https://s.apache.org/nuttx-2022 Social Media Note ================= As I'm sure the board is aware, there's been discussion around continued use of Twitter and its stability as a service. Currently we're continuing to publish on Twitter because it is where a substantial percentage of the audience is and expects to see new information from the foundation. We have stood down posting during a few periods in the past two months (in particular during U.S. elections) to avoid appearing tone deaf and because any ASF social would have had lower engagement anyway. Some discussions have cropped up around Mastodon, both around using and standing up our own instance. - Currently we have not started publishing on Mastodon in any fashion as the foundation. - We do need to be aware of the possibility of, and watch for, other entities claiming to be the ASF on Mastodon instances. - We don't have any plans at this time to request an "official" Mastodon instance, though we'd support the creation of such *only for officers, TLPs, and other official accounts and not individuals*. Hard to say what might develop in the next month. We'll keep watching and act accordingly.
A report was expected, but not received
# M&P Report October 2022 This report is through 19 October 2022. Two things of note for the board: * We're seeing a fair amount of interest in the recent Apache Commons Text vulnerability (CVE-2022-42889)[1], with several inquiries and stories posted. (Some even-handed, a few trying to make this out to be another named vulnerability.) * Discussion with ComDev, M&P and ApacheCon organizers about distribution w/r/t swag budget, approval & acquisition for future ApacheCons. ## Wire Releases from last report to date We issued one wire release / announcement about ApacheCon. ### Sold Out ApacheCon North America 2022 Adds New Keynotes Wilmington, DE, September 22, 2022 – The Apache Software Foundation (ASF), the all-volunteer developers, stewards, and incubators of more than 350 open source projects and initiatives, announced the keynotes for the recently sold out ApacheCon North America 2022 taking place October 3-6, 2022 in New Orleans, LA. It features nearly 200 sessions over four days and seven tracks. Full text: https://s.apache.org/acon-2022-annc ## In Flight We have several pending releases / announcements in flight for the next month. * One podling and one "petri" project graduated last month. We've reached out to both and are awaiting their responses in order to publish anouncements. * One story about the Incubator is about to publish, probably next week. Hoping to include a quote from Justin. * Waiting on a final release from a project to push out a major release announcement. That release *might* get to final this coming month. Materials are ready, barring major changes. * Working with another TLP on a major release announcement, likely to go out this month. They've requested a wire release / help with a larger push due to features (but not version number) justifying the attention. ## Apache Commons Text stories So far we've seen at least eight posts / stories about the Apache Commons Text vulnerability and are following up with two reporters as of this writing. Constantia has been handling the bulk of requests and comms with the PMC/Security. Many thanks to Arnout, Mark, and others for quick responses. Information Security Newspaper: "An update to the Apache Commons Text library addresses a major vulnerability that may have allowed remote code execution, according to the Apache Software Foundation (ASF). Alvaro Munoz’s issue, CVE-2022-42889, originally reported on the Apache dev list on October 13, 2022." Full Text: https://s.apache.org/info-soc-newspaper Naked Security: "Java programmers love string interpolation features. If you’re not a coder, you’re probably confused by the word “interpolation” here, because it’s been borrowed as programming jargon where it’s not a very good linguistic fit… …but the idea is simple, very powerful, and sometimes spectacularly dangerous." Full Text: https://s.apache.org/naked-security Computer Weekly: "A newly disclosed Apache Commons Text vulnerability may put many at risk, but does not appear to be as impactful or widespread as Log4Shell" Full Text: https://s.apache.org/com-weekly-cve My Broadband: "A dangerous vulnerability related to reckless string interpolation behaviour has been found in the Java source code library Apache Commons Text, Sophos reports." Full Text: https://s.apache.org/mybroadband-oct22 Security Boulevard: "Yet another RCE with a CVSS score of 9.8 out of 10 was disclosed a few hours ago. This issue looks like the same Log4shell and it seems even more dangerous since Common Texts are used more broadly." Full Text: https://s.apache.org/sec-blvd-1 Security Boulevard, redux: CVE-2022-42889: Don’t panic, do patch | Contrast Security "Some initially thought this vulnerability was similar to Log4Shell, but the Contrast Security Labs Team’s research has determined that it’s not nearly as exploitable as perceived, given that very few people use the interpolator function of the library. Additionally, recent Java engines do not enable the Nashorn engine — required for the exploit — by default. However, the Java Nashorn engine requirement can be circumvented if your project includes dependencies that enable engines like Groovy or JEXL." Full Text: https://s.apache.org/not-log4shell Dark Reading: "There's nothing yet to suggest CVE-2022-42889 is the next Log4j. But proof-of-concept code is available, and interest appears to be ticking up." Full Text: https://s.apache.org/dark-reading-act Security Week: "A critical security hole affecting Apache Commons Text has been compared to the notorious Log4Shell vulnerability, but experts say it’s not as widespread." Full Text: https://s.apache.org/security-week-act22 We can give an update next month on this if anything new develops / or just an all-clear if not. [1](https://s.apache.org/CVE-2022-42889)
#M&P Report / September 2022 This report carries through to September 20. Sending regrets in advance as I won't be able to attend live this month. ## Announcements Meet Apache ShenYu, New Top-Level Project https://s.apache.org/uaawj ## Blog on WordPress The Foundation blog is now on news.apache.org, hosted on WordPress. Many thanks to the Infra team for doing the heavy lifting there and porting the previous content over to WordPress from Apache Roller. This gives us a number of features we didn't have on Roller, including statistics, post for authors w/out them having to have a sign-in, and the ability to have third party authors who don't have ASF credentials. We don't have a continuous month of traffic yet but early numbers suggest we get about 6K page views per week, about 2K unique viewers per week. Now that we're developing a baseline we can start thinking about how to increase that traffic. While that would be slightly more than 300K page views per year, we should really be seeing closer to 1,000,000 page views per year easily. ## In flight We have a number of pending announcements / releases in flight depending on final releases and graduation decisions, respectively. ### Fundraising I met with Bob Paulin about coordinating M&P with sponsors. Will be working with Constantia to create a roster of sponsors who are entitled to blog posts or other promotions and follow up on an annual basis to facilitate those if they're interested. We have a "success at Apache" post in development with a Platinum sponsor right now that came in via Sally/Fundraising. Constantia is working to set up a time for an interview to develop that post. ### First contributions We've developed a possible campaign around celebrating first contributions to Apache projects on social media. Sharing that with the ComDev folks to get their input and collaboration. Hope to have a timeline and possibly even first results by the next board meeting.
# ASF M&P report for July July was a bit more active but no major issues or surprises. ## ApacheCon press request We've received a request around travel funding to cover ApacheCon. We're currently considering the request and may seek budget to cover as it may be outside the current M&P budget. Spend should be no more than $5,000 and probably considerably less. ## July announcements The Apache Software Foundation Announces Apache® ShenYu™ as a Top-Level Project "Apache ShenYu is a Java-native API Gateway for service proxy, protocol conversion, and API governance. It provides a component-rich, easy to extend, and simple to deploy API gateway that reduces costs. ShenYu Gateway is written in Java and its components support multiple languages including .NET, Python, Go, and Java, and deployment with Lua, NGINX, Kubernetes, and Docker." https://s.apache.org/z1pam ## M&P discussions on comdev list and Slack As there's no public discuss list for marketing at the ASF, I reached out to the comdev list and asked if there were any objections to guiding M&P public discussions to the dev@comdev mailing list. Received no objections and a few +1's, so I plan to start trying to sparking more discussions in public around M&P to expand and improve our marketing efforts. We have a "first contributions" campaign proposed by Constantia that we'll be starting discussion around in the next week, which makes a good starting point for those public discussions. Have also created a slack channel in the ASF Slack (the-asf.slack.com) for anyone who'd like to find M&P in real time (no guarantees...). The boring but aptly named channel #marketing-publicity-public should be open to anyone on the slack to join and ask questions or open discussions. Currently only a handful of folks in the channel but I hope that'll change. ## Replacing press release boilerplate We've re-worked the lengthy ASF boilerplate with a shorter version. We plan to start using this in August: About The Apache Software Foundation (ASF) Founded in 1999, the Apache Software Foundation exists to provide software for the public good with support from more than 70 sponsors. ASF’s open source software is used ubiquitously around the world with more than 8,400 committers contributing to 320+ active projects including Apache Superset, Apache Camel, Apache Flink, Apache HTTP Server, Apache Kafka, and Apache Airflow. The Foundation’s open source projects and community practices are considered industry standards, including the widely adopted Apache License 2.0, the podling incubation process, and a consensus-driven decision model that enables projects to build strong communities and thrive. https://apache.org ASF’s annual ApacheCon event is where open source technologists convene to share best practices and use cases, forge critical relationships, and learn about advancements in their field. https://www.apachecon.com/ The previous boilerplate can be found on any recent press release, such as the ShenYu TLP announcement: https://s.apache.org/z1pam ## Other activity in July Outside of announcements, we continued work on "keeping the lights on" type work, including: * A website assessment with recommendations from Constantia on improving front page navigation. * Started promoting the D&I survey. * Standard social media promotions. * New Q&A template for graduating projects. * Reviewed crisis comms plan, now largely final.
# ASF Marketing & Publicity June 2022 Report ## Overview This report covers June through July 5th. We onboarded Constantia as the communications provider throughout June. They are now mostly up to speed. ## Annual Report Constantia has reformatted the Annual Report for better online viewing (e.g., landscape rather than portrait mode) and reducing the overall number of pages. We hope to get all the required annual reports/letters completed soon. ## Measuring the foundation's marketing One of the goals for the near future is to be more methodical about measuring what we're doing with M&P. Some activities are mandatory (e.g., releasing an announcement when projects graduate from the Incubator), but we want to be more proactive and work on activities to increase the visibility of the foundation, attract more interest, share our successes, and ensure that we're keeping "The Apache Way" in the larger conversations around open source. To that end, Diogenese from Constantia is working on some data gathering around our Share of Voice (SoV) compared to other foundations. The goal here isn't to be competitive, but to get a better understanding of the perception and reach of our efforts. Is the awareness of the foundation increasing, decreasing, or simply holding steady? This is a starting point before looking at SOV on other topics we might want to track. We're finalizing a report to be shared in the next report, but early results show the foundation "owning" about 6-10% of the share of voice overall. We did experience a large spike towards the end of 2021 through February of 2022, leveling off in March, for obvious reasons. We had seen a decline from 2017 (more than 10% SOV) to 2020 (5%), but 2021 bounced up to 11.2%. More to come in the July report. ## Announcements and Releases We've updated the intake process for releases slightly. We now have a form for projects to submit basic info to get the process started, which seems to be working well. ### The Apache Software Foundation Announces Apache® AGE™ as a Top-Level Project Open Source PostgreSQL extension for graph database functionality in use in government agencies, research and education institutions, utility providers, and more. https://s.apache.org/age-tlp ### The Apache Software Foundation Announces Apache® Doris™ as a Top-Level Project Open Source Big Data MPP analytical database engine in use at Baidu, JD, Meituan, Sina, Tencent, and Xiaomi, among others. https://s.apache.org/doris-tlp ### The Apache Software Foundation Announces Apache® InLong™ as a Top-Level Project Open source one-stop integration framework for big data in use at organizations in advertising, payment, social, gaming, AI, and more. https://s.apache.org/inlong-tlp ### The Apache Software Foundation Announces ApacheCon 2022 Schedule Annual Convention will showcase four days of sessions featuring ASF project communities. https://s.apache.org/apachecon-22 ## Other items in progress We have a few potential TLP announcements pending results of the board meeting. Otherwise no major announcements pending or press inquiries outstanding to speak of.
== Overview A bit more to report this month. Coming back from a bit of a break between jobs. A lot of projects / work in the next three to six months for M&P. == New Marketing & Communications Provider We have begun transitioning to a new marketing and communications partner, Constantia. Beginning in July they will be our full time, retained communications partner and will be handling press and other marketing duties. We will send out a note to PMCs next week with a reminder to always go to press@apache.org with any requests around press releases or announcements. Constantia is already beginning work on the Annual Report and we have been working on a punchlist of planned activities including a more active editorial calendar, revising the Apache.org site as time allows and planning for ApacheCon promotion. == Improving M&P "bus factor" Working to onboard Brian Proffitt as assistant to VP of M&P. He'll be helping with moderation of announce@, coordinating marketing activites for ApacheCon, and serve as backup if I get hit by the proverbial bus. If other members are interested in becoming involved in M&P activities the door is always open! == Annual Report Have started working on Annual Report with an eye to streamlining and revising the format for online consumption. Officers and board members are requested to send headshots suitable for publishing. If you prefer we don't use your headshot, just let me know. Will be chasing down officers (with Brian's and Constantia's help) to include their annual report / statement by end of June. == Announcements and Releases The Apache Software Foundation Announces Apache® YuniKorn™ as a Top-Level Project https://s.apache.org/rfr4r 5 Apache News Roundups on the Foundation Blog https://s.apache.org/4xlyp Responded to several media queries and analyst queries. == TLP Coordination - Coordinated media interviews with Apache Airflow PMC - Coordinated media interviews with Apache YuniKorn PMC - Coordinated media interviews with Apache Camel PMC - Coordinated analyst briefing with Apache JMeter PMC - Coordinated analyst briefing with Apache Cassandra PMC - Advised Apache IoTDB PMC on use of ASF and Project logos - Advised corporate developer outreach team on Apache Project brand usage, trademarks, positioning, and naming - Collaborated with Apache Doris PMC on press release process - Collaborated with Apache AGE on press release process - Handled publisher permission request for logo use (multiple requests and logos) - Handled request to sponsor student event in India - Handled query on “ApacheCoin” fraudulent cryptocurrency == ApacheCon Coordination - Promoted close of CFP for ApacheCon North America - Promoted close of CFP for ApacheCon Asia - Promoted TAC for ApacheCon North America - Promoted sponsorship for ApacheCon Asia - Promoted sponsorship for ApacheCon North America
== Overview Quiet month, little to report since last month. == Published Combining March + April here as promised last month. Published Weekly news round-up weekly March + April, see blogs.apache.org for installments. === Blog in March - Success at Apache: "My experience with the Apache Way —a perfect society?" https://s.apache.org/r1j4c - Announcing New ASF Board of Directors https://s.apache.org/5nmrr - The Apache Software Foundation Welcomes VMware as its Newest Platinum Sponsor https://s.apache.org/j91mb === Blog in April - The Apache Software Foundation Welcomes 52 New Members https://s.apache.org/b4wfu - Your call is important to us: The Apache Software Foundation’s Infrastructure team unveils new support line https://s.apache.org/dka8e == Press releases No press releases issued in April. One press release issued in March. - The Apache Software Foundation Welcomes VMware as its Newest Platinum Sponsor https://s.apache.org/nq2wh == Analyst relations Responded to 2 analyst queries in April and are coordinating 2 briefings with an analyst team handling multiple sections of a larger report. Apache was mentioned in 22 reports by Gartner, Forrester, and IDC combined. In March responded to 3 analyst queries. Apache was mentioned in 14 reports by Gartner, Forrester, and IDC combined. Liaised with PMCs regarding participating in new Cloud performance testing research and NoSQL reports with GigaOM, and pre-briefed an analyst firm on a report on data integration.
Brief report this month because, mea culpa, time got away from me. Budget was submitted to Ruth and expect the board will review. Happy to go over any items there. Will submit a full "published" report next month to catch up. == Announce@ and moderation Have been having an ongoing conversation with several moderators about when / why to reject messages sent to announce@ -- I am trying to move away from "let's use announce@ as a chokepoint to examine compliance" and more "let's *help* PMCs with their announcements." The gist of conversations on members is that many people feel "papercuts" from ASF practices and policies. That's not good for long-term community building and health of the foundation. I want to reverse that, at least within the purview of M&P. == Assistant to VP M&P Brian Proffitt has graciously volunteered to help with M&P and I am going to be ramping him up as an assistant to VP M&P and adding to press@, etc. More on that next month, but I wish to start building out the "bus factor" of M&P so that we have greater competence within the ASF to do M&P and if/when we need to rotate VP M&P we have several obvious + competent candidates.
== Overview Mostly quiet since last report. Nothing major to report this month. == Published Published: the following items were published on blogs.apache.org - The Apache Weekly News Round-up: week ending 25 February 2022 https://s.apache.org/mq600 - The Apache Weekly News Round-up: week ending 18 February 2022 https://s.apache.org/m4j6b - The Apache Weekly News Round-up: week ending 11 February 2022 https://s.apache.org/ad9k6 - Foundation Statement at 8 February 2022 Senate Committee hearing on Homeland Security and Government Affairs https://s.apache.org/z0hb7 - The Apache Weekly News Round-up: week ending 4 February 2022 https://s.apache.org/0u03q - Apache Month in Review: January 2022 https://s.apache.org/a8bim Press Releases: no press releases were issued on the newswire service during this time period. Informal Announcements: we published 6 items on the ASF Foundation Blog, including 4 Apache News Round-ups and 1 monthly overview, totalling 427 news summaries published to date. We tweeted 8 items to 63.4K followers on Twitter, and posted 7 items to 57.4K followers and generated 43K post impressions on LinkedIn. The ASF’s YouTube channel had 16.6K views, and 11.7K subscribers. Future Announcements: ASF quarterly reports are suspended until further notice, as Q1 and Q2 FY2022 Reports are well behind schedule due to repeated missing submissions (we would have been preparing the Q3 Report at this time). No press releases are currently planned. Media Relations: we responded to 4 media queries. We also responded to a request to speak on a panel for a cybersecurity Webinar (topic is Log4j). Analyst Relations: we responded to one analyst query during this timeframe. Apache was mentioned in 17 reports by Gartner, Forrester, 451 Research, and IDC combined. Apache Atlas was featured in a Kuppinger Cole report on LC Data Catalogs and Metadata Management. == Extra Liaison with ASF Executive Spokespeople -- - Coordination on ASF’s testimony for 8 February Senate hearing PMC Communication -- - Worked with ASF Diversity & Inclusion on a call for mentors as well as a call for sponsors to support Outreachy interns - Worked with Apache OpenOffice on a mission statement - Worked with Apache Ignite regarding event branding/messaging guidelines - Working with Apache Drill on promoting new release - Working with Apache Arrow to appear on a podcast on Apache Arrow Flight - Working with Apache Pulsar regarding corporate support and branding/messaging guidelines == Coordination with ASF Brand Management - Advised on permissions for inclusion of ASF and Apache logos for a book publisher == Success at Apache -- - Coordinating upcoming post
== Overview Log4j activities continued from last month. Assisted in preparing some materials for the Senate hearing, but fielded far fewer press requests and such since the last board report. We have received a few more requests, and continue to forward those to the PMC and Security as appropriate. Also helped review contract for DEI work where the work touches M&P to ensure we're not promising any publicity we're not comfortable with. Reviewed & responded to a few questions from vendors about releases. == Budget Have submitted a provisional budget. Looks like we were billed for one press release from January via GlobalNewswire. == PMC Communication -- - Worked closely with Apache Hop and Logging Services with day-to-day media response. == Published Published: these items were published on blogs.apache.org: - Apache in 2021 - By The Digits https://s.apache.org/pzc19 - Apache Software Foundation Security Report: 2021 https://s.apache.org/e6fvv - Apache Software Foundation statement on White House Open Source Security Summit https://s.apache.org/gul5c - The Apache Software Foundation Announces Open Source data orchestration platform Apache® Hop™ as a Top-Level Project https://s.apache.org/mmtuz - Apache Month in Review: December 2021 https://s.apache.org/77zvz Press Releases: the following press release was issued on the newswire service - The Apache Software Foundation Announces Open Source data orchestration platform Apache® Hop™ as a Top-Level Project https://s.apache.org/iwift Informal Announcements: we published nine items on the ASF "Foundation" Blog, including five Apache News Round-ups and one monthly overview, totalling 422 news summaries published to date. We tweeted 15 items to 63.1K followers on Twitter, and posted 15 items to 57K followers and generated 853.24K post impressions on LinkedIn. The ASF’s YouTube channel had 17.5K views, and 11.4K subscribers. == Future Announcements: The Q1 and Q2 FY2022 Reports are behind schedule due to missing submitted reports. We will be publishing a press release welcoming a new Platinum Sponsor. == Media Relations: We responded to 14 media queries and continued to provide rapid response crisis communications services for the first three weeks of the month. == Analyst Relations: We responded to one analyst query during this timeframe. Apache was mentioned in a total of 25 reports by Gartner, Forrester, 451 Research, and IDC. Extra Liaison with ASF Executive Spokespeople -- - Coordinated on publishing statements on ASF’s Security position and process == Coordination with ASF Fundraising -- - Advised on promoting Targeted Sponsorship benefits [1] https://s.apache.org/o2dhu
== Overview It should not be a shock to hear we've been busy. Log4j has gotten most of our attention over the last month or so. Press attention to Log4j vulnerabilities seems to have died down, but M&P continues to be involved in follow-on activities stemming from the Log4j attention. A partial list of coverrage is available here: https://s.apache.org/ey27t == Budget - We've discontinued Meltwater service ($10K per year). - We are now paying by release instead of a pre-paid contract with GlobalNewswire. We're still getting a 20% discount, but we only pay for what we actually use. We did not use the full package last year, so if we keep to a similar number of press releases we'll save north of $3K. - Working on next year's budget and hope to have done by end of this week (January 23). == Blogs published on blogs.apache.org: - Apache Log4j CVEs https://s.apache.org/ix9v5 - Apache Month in Review – November 2021 https://s.apache.org/November2021 - Apache Software Foundation statement on White House Open Source Security Summit https://s.apache.org/v9gkf - Apache in 2021 - By The Digits https://s.apache.org/6vw7p - Apache Software Foundation Security Report: 2021 https://s.apache.org/51gli == Press Releases: we issued no press releases (wire) during this timeframe Informal Announcements: we published 6 items on the ASF "Foundation" Blog, including 4 Apache News Round-ups and 1 monthly overview, totalling 416 news summaries published to date. We tweeted 14 items to 62.7K followers on Twitter, and posted 14 items to 56.5K followers and generated 970.9K post impressions on LinkedIn. The ASF’s YouTube channel had 16.1K views, and 11K subscribers. Future Announcements: the Q1 FY2022 Report is three months behind schedule due to missing Financial Statement as well as Treasury and Infrastructure reports. Media Relations: we responded to 35 media queries and provided rapid response crisis communications services for the duration of the Log4j situation.
From a planned publicity perspective, it's been relatively quiet since the last report. From a unplanned perspective we've been fielding a lot of press around the Log4j issue. We continue to field press inquiries and coordinate with the PMC to respond to them. Look for a larger summary and debrief on this in January when the issue is (one hopes) in the rearview. Apache Critical Communication Response Plan ============================================ To that end, I've updated and plan to implement in 2022 a critical response playbook. Ideally for any future security issues or major issues, we'd follow this runbook and track response more officially. The idea here is to do the following: 1) Ensure we're speaking with one voice and issuing the correct information. I believe we've done this so far with the Log4j vulnerability. 2) Take as much weight off the PMC and Apache Security team (or other affected teams if it's not a security issue) by having "canned" responses on the ready and letting the PMC avoid distractions. I think we have room to improve here. Each PMC is different, of course, and some may *want* to be very hands on with press while others may prefer to supply information once and be left to preparing patches, etc. Draft here in Google Docs: https://s.apache.org/rkix5 Budget ======= Planning on dropping the Meltwater subscription. It's ~$10K a year and in my opinion a clipping service is not of that much value to the foundation. Most of its results are, effectively, noise. Haven't finalized the GlobeNewswire/West/Intrado/Notified for 2022 yet for press releases but looking to lock in a smaller package of 20 releases -- if we absolutely have to send out a 21st release we'll be able to do so at their normal rate. But generally not seeing sending over the wire as vital for many of our communications. Published ============= The following items were published on blogs.apache.org - Sponsor Success at Apache: Exploration and Practice of the Apache Way in Tencent https://s.apache.org/258az - Apache Month in Review: October 2021 https://s.apache.org/October2021 Press Releases: we issued no formal announcements during this timeframe Informal Announcements: we published 7 items on the ASF "Foundation" Blog, including 5 Apache News Round-ups and 1 monthly overview, totalling 411 news summaries published to date. We tweeted 27 items to 61.1K followers on Twitter, and posted 19 items to 51K followers on LinkedIn. The ASF’s YouTube channel had 18.2K views, and 10.9K subscribers. Future Announcements: we continue to wait on content from select area leads in order to publish the Q1 FY2022 Report. Media Relations ================= We responded to 4 media queries through November. Note that this does *not* include Log4j or anything past 5 December. That will be tallied in the January report. Highlights include: - Microsoft AI with Spark to “Find and Protect Threatened Snow Leopard Population” https://s.apache.org/s/new - Apache Kafka in the Public Sector - Part 3: Government and Citizen Services https://s.apache.org/i27fb - AWS re:Invent - A Roundup Of ML And AI Announcements https://s.apache.org/jsy7h - Cloud-based Object Storage Pros and Cons For Data Management https://s.apache.org/jwwi0 - Researchers warn of increase in attacks against Zoho software https://s.apache.org/1qspz - Why Everyone Needs to Take the Latest CISA Directive Seriously https://s.apache.org/pzwrq Analyst Relations ==================== We responded to one analyst query during this timeframe. Apache was mentioned in a total of 21 reports by Gartner, Forrester, 451 Research, and IDC. Extra ======= Liaison with ASF Fundraising -- - Published “Sponsor Success at Apache” article on blogs.a.o - Coordinated promotional material development with Central Services for Giving Tuesday PMC Communication ===================== - Supported 3 PMCs in promoting their events - working with a PMC regarding recognizing their community’s contributions to the project
Resurfacing from Wedding activities, short/late report this month. ## Published Published: the following items were published on blogs.apache.org - Promotion for CloudStack Collaboration Conference 2021 https://s.apache.org/93zc8 - Apache Software Foundation moves to CDN distribution for software https://s.apache.org/rz8ix - Apache Month in Review: September 2021 https://s.apache.org/wpt90 Press release: The Apache Software Foundation Announces Apache® OpenOffice® 4.1.11 https://s.apache.org/h0dyg Informal Announcements: we published 8 items on the ASF "Foundation" Blog, including 4 Apache News Round-ups and 1 monthly overview, totaling 405 news summaries published to date. We tweeted 18 items to 60.9K followers on Twitter, and posted 12 items to 50.9K followers on LinkedIn. The ASF's YouTube channel had 22.8K views, and 10.67K subscribers. ## Quarterly reports Future Announcements: we continue to wait on content from select area leads in order to publish the Q1 FY2022 Report. Considering whether these reports are entirely necessary - would be interested in board feedback on this. Media Relations: responded to 5 media queries. Highlights of coverage from this month include: - The best open source software of 2021 https://s.apache.org/t85vz - Apache OpenOffice users should upgrade to newest security release! https://s.apache.org/gb45u - How to Simplify Your Approach to Data Analytics https://s.apache.org/k81dm - Over 100,000 Apache HTTP Servers Affected by Actively Exploited Zero-Day Flaw https://s.apache.org/wskkg - Apache emergency update fixes incomplete patch for exploited bug https://s.apache.org/vc539 - Scanning Activity for Apache Flaw Began Before Public Disclosure https://s.apache.org/luhai - Apache web server users urged to patch immediately https://s.apache.org/nf2yx Analyst Relations: we responded to 2 analyst queries. Following media coverage regarding a PMCs blog post challenging a vendor-commissioned analyst research report that contained numerous errors towards the Apache project and was heavily slanted in the vendor's favor, the analyst group contacted us requesting evidence of our attempts to contact them, as stated in the article. Sally responded, and forwarded email headers from her 6 attempts to reach the analysts to rectify issues with the report, but never heard back from the analyst group. Apache was mentioned in a total of 11 reports by Gartner, Forrester, 451 Research, and IDC. ## Additional Contracted services: Reviewing renewals with GlobeNewsWire and Meltwater. Do not intend to renew Meltwater and plan to bring down the number of committed press releases for 2022. Liaison with ASF Fundraising -- - Working with an ASF Platinum Sponsor to publish “Sponsor Success at Apache” article on blogs.a.o - Coordinating promotional material development with Central Services for Giving Tuesday PMC Communication -- - Responded to queries regarding project classification (DOAP) and listing in Annual Report statistics - Facilitated corrections to two misleading self-published articles criticizing the security of different versions of an Apache project - 3 PMCs requesting promotion assistance for their events - Discussed possible press release related to ASF projects use in high profile news story. Are not going to pursue that at this time.
General ======= Responded to a few small fires recently, including analyst report that did not (we feel) accurately represent Apache Ranger. September was not a busy month for announcements, etc. Budget ====== Nothing exceptional to report. Currently working with Sally + the newswire service (which keeps changing its name...) to decide on a level / package for press releases. Will likely be curtailing the package significantly and reducing spend on press releases when this package expires in January. If anybody wants to send a press release, now's the time. We have a fair number remaining in the package for this year. Activities ========== No formal press releases in September. Published: the following items were published on blogs.apache.org - Success at Apache: from Mentee to PMC - Apache Ranger response to incorrect analyst report on Cloud data security Informal Announcements: we published 7 items on the ASF Foundation Blog, including four Apache News Round-ups and one monthly overview, totalling 400 news summaries published to date. We tweeted 24 items to 60.7K followers on Twitter, and posted 26 items to 50.1K followers on LinkedIn. The ASF’s YouTube channel had 17.8K views, and 10.36K subscribers. Future Announcements: One announcement is in development. We are waiting on content from select area leads in order to publish the Q1 FY2022 Report. Media Relations: responded to seven media queries. Highlights of press coverage from September include: - Apache Software Foundation Saw $3M In Revenue, ~134M Changed Lines Of Code Last Year https://www.phoronix.com/scan.php?page=news_item&px=Apache-FY2021-Report - Apache OpenOffice can be hijacked by malicious documents, fix still in beta https://www.theregister.com/2021/09/20/apache_openoffice_rce/ - Open-Source Community – Myrle Kranz, Apache Software Foundation http s://digitalanarchist.com/videos/featured-guests/open-source-community-apache - Apache Software Foundation updates Drill for broader SQL queries https://venturebeat.com/ 2021/09/01/apache-software-foundation-updates-drill-for-broader-sql-queries/ - SD Times Open-Source Project of the Week: Apache Drill htt ps://sdtimes.com/data/sd-times-open-source-project-of-the-week-apache-drill/ - GreyBeards talk data analytics with Sean Owen, Apache Spark committee/PMC member https://s.apache.org/graybeards-on-storage Analyst Relations: we received 2 analyst queries. KuppingerCole published their “Market Compass on Next Generation BI Platforms” report featuring Apache Superset. We worked with a PMC to issue a response to an analyst group that published a vendor-commissioned research report that contained numerous errors and was heavily slanted in the vendor’s favor. Apache was mentioned in a total of 16 reports by Gartner, Forrester, 451 Research, and IDC. Extra: Seeking Assistance -- - Request from ASF Platinum Sponsor to publish article on blogs.a.o Website/logo compliance -- - Fixed: APISIX, Cassandra, Cordova, Dubbo, Flink, Helix, Ignite, OODT, Phoenix, Pinot, Pulsar, Shiro, SkyWalking, Solr, Storm - Outstanding: Beam, DolphinScheduler, Griffin, Kylin, Libcloud, Singa, Samza, Wicket - Review: Hudi, Isis, jClouds, Submarine, Superset - False-Positive: Mynewt, OpenWhisk
General ======= Not a lot of M&P activity in August. Published the Annual report on the last day of the month. Continue working with Sally, Swapnil, etc. Reviewed Bitergia report and provided feedback. Late on providing runbook to Greg for updating site, mea culpa, will try to have complete by end of September. Have been looking into some of the CLC results around www. For the most part a lot of results that can be ignored, but have taken action to remove a few instances of gendered language. Budget ====== Continue to process payments as needed. HALO contract expires at the end of September, having discussion with Sally around that. Activities ========== Published: ASF Annual Report for FY2021 https://s.apache.org/FY2021AnnualReport Press Releases: we issued the following formal announcements during this timeframe - The Apache Software Foundation Announces Apache® Pinot as a Top-Level Project - The Apache® Software Foundation Announces Program for ApacheCon@Home 2021 - The Apache Drill Project Announces Apache® Drill v1.19 Milestone Release - The Apache® Software Foundation Announces Annual Report for 2021 Fiscal Year Informal Announcements: we published 5 items on the ASF "Foundation" Blog, including 4 Apache News Round-ups and 1 monthly overview, totaling 398 news summaries published to date. We tweeted 20 items to 60.5K followers on Twitter, and posted 20 items to 50.1K followers on LinkedIn. The ASF's YouTube channel had 15.6K views, and has just passed the 10K subscriber milestone. Future Announcements: 1 announcement is in development Media Relations: we responded to 10 media queries. Possible project with a top-tier reporter on a long-lead project remains on hold, but is not cancelled. We received a total of 3,621 press hits vs. last month's 3,594, inclusive of coverage on the ASF, Apache Projects, and ApacheCon. Highlights include: - VentureBeat on Drill https://venturebeat.com/2021/09/01/apache-software-foundation-updates-drill-for-broader-sql-queries/ - TechTarget on Drill https://searchdatamanagement.techtarget.com/news/252506054/Apache-Drill-improves-big-data-SQL-query-engine - The New Stack on Kafka https://thenewstack.io/from-pets-to-cattle-going-cloud-native-with-apache-kafka/ - SD Times on serverless architecture https://sdtimes.com/softwaredev/infrastructure-management-going-extinct-with-serverless/ - Forbes on Open Source foundations’ project lifecycle (mainly CNCF) https://www.forbes.com/sites/adrianbridgwater/2021/09/01 /from-incubation-to-augmentation-how-software-projects-grow/?sh=28e8fd225f26 (upcoming article on Pinot from The New Stack --delayed 2 weeks: NAK from spokesperson, since resolved) Analyst Relations: we received 3 analyst queries, and completed fact-checking an article on BI solutions for a European Analyst (response delayed by PMC). We also have been working with a PMC on submitting corrections to an analyst report that used the Apache Project for comparison. Apache was mentioned in a total of 29 reports by Gartner, Forrester, 451 Research, GigaOm, and IDC. Recordings - Video/YouTube and Feathercast: Published: July Month in Review, ApacheCon@Home Community Track highlight; all presentations from ApacheCon Asia have been uploaded Upcoming: ApacheCon@Home promotion with VP Conferences; August Month in Review; Annual Report Highlights (Sally drafted summary) New activity on Feathercast (by Rich): now listed on iTunes; two new posts Lucene & Solr and Heron (incubating). Website / logo compliance ========================= Sally received a request for help with site logo compliance. Sally provided some legacy guidance and list of sites that are / may be out of compliance. Several have responded right away and indicated they have or plan to fix issues, one project was flagged incorrectly as the logos were indicating compatibility with hardware rather than "thanks" or other endorsement. However the project had several other issues with the site and I provided some guidance on those other issues. Plan to give projects a nudge with more current guidance before end of September. Additional ==========
General ======= Continued to meet with Sally and other contractors, etc. Have been trying to chase down missing items for the Annual Report. Greg has requested runbooks for updating site, plan to have a draft by end of August on that. Also starting to look into a site update/overhaul in terms of simplifying the front page and navigation. Budget ====== Continue to process payments as needed. Nothing major this month. Activities ========== Published: Video: July Month in Review https://youtu.be/KIYB1g6SKhg Video: ApacheCon Asia promotion https://youtu.be/hfRCrpnbDhc Press releases: The Apache Software Foundation Announces Apache® Pinot™ as a Top-Level Project https://s.apache.org/ft8p6 The Apache Cassandra Project Releases Apache® Cassandra™ v4.0, the Fastest, Most Scalable and Secure Cassandra Yet https://s.apache.org/d30v9 The Cassandra release garnered decent pick-up with coverage in ZDNet, The New Stack, The Register, VentureBeat, TechRepublic, and others. Informal announcements: Published 6 items on the ASF Blog, including 4 Apache News Round-ups and 1 monthly overview, totalling 398 news summaries published to date. We tweeted 12 items to 60.1K followers on Twitter, and posted 13 items to 49.6K followers on LinkedIn. We published two videos on the ASF’s YouTube channel, which had 11.9K views this month. Media Relations: Received 4 media queries. We received a total of 2,660 press hits vs. last month’s 3,594, inclusive of coverage on the ASF, Apache Projects, and ApacheCon. Analyst Relations: we received 3 analyst queries. Apache was mentioned in a total of 31 reports by Gartner, Forrester, 451 Research, GigaOm, and IDC. Board Input / Action Required =============================
General ======= First month as VP of Marketing & Publicity so still getting the lay of the land, so to speak. Have been having regular 1:1s with Sally about work in progress via HALO and former processes, etc. Have also met with contractors doing work under M&P budget, Kenneth + Swapnil, to learn what they work on and what resources are available. Worked with Sally to get access to Twitter, LinkedIn, etc. Need to also get access to YouTube. Already had access to Foundation blog. Budget ====== Have been set up to process payments / invoices via Bill.com and Ramp accounts. Taking over processing invoices related to M&P from Sally. Will be considering whether we need to continue some tools, such as Hootsuite, or if we can shed those costs or use better/other tools. Discussed Hootsuite briefly with Brian Proffitt who has also used it for ApacheCon, no objections to discontinuing. Activities ========== Published: “Success at Apache: Security in Practice” by Jarek Potiuk https://s.apache.org/1upl4 Press Releases: No formal announcements since the last M&P report. Informal Announcements: Published six items on the ASF "Foundation" Blog, including four Apache News Round-ups and one monthly overview, totalling 392 news summaries published to date. We tweeted 11 items to 59.9K followers on Twitter, and posted 10 items to 49.2K followers on LinkedIn. The ASF’s YouTube channel had 11.9K views this month. Future Announcements: Six announcements are in development. Media Relations: Four media queries. Sally is working with a top-tier reporter on a long-lead project. Sally reports a total of 3,594 hits vs. last month’s 3,792, inclusive of coverage on the ASF, Apache Projects, and ApacheCon. Analyst Relations: Received two analyst queries and are working on a follow-up questionnaire following a briefing for a report that’s scheduled to be published in December. Apache was mentioned in a total of 28 reports by Gartner, Forrester, 451 Research, GigaOm, and IDC. Board Input / Action Required =============================
[REPORT] ASF Marketing & Publicity — June 2021 I. Budget: we have begun to process FY2022 vendor payments using the new bill.com and Ramp accounts set up by the Treasury. We are also now providing additional allocation documentation to support the ASF's conversion to accrual accounting. II. Cross-committee Liaison: historically, May is often a quieter month, with the start of new Fiscal Year, and our attention focused towards production of the Annual Report. The FY2021 Annual Report is in development but risks delays in publication due to several of the contributed reports outstanding. Sally Khudairi continues to support ASF Fundraising with sponsorship activities, outreach, and promotional opportunities. We published the May Month-in-Review https://s.apache.org/May2021 and video highlights https://youtu.be/ByiPjxGu_Tg. We continue to support a handful Apache project events and their corporate producers, as well as registration and sponsorship opportunities for ApacheCon Asia and ApacheCon@Home. We are also working with Infra in preparation for the migration to the new CMS for apache.org. III. Press Releases: aside from the 4 May Media Alert for the Apache OpenOffice security upgrade to v4.1.10, we issued no formal announcements during this timeframe. IV. Informal Announcements: we published 5 items on the ASF "Foundation" Blog, including 4 Apache News Round-ups and 1 monthly overview, totalling 387 news summaries published to date. We tweeted 8 items to 59.8K followers on Twitter, and posted 10 items to 48.8K followers on LinkedIn. The ASF's YouTube channel had 13.4K views this month. V. Future Announcements: 5 announcements are in development. One announcement has been dropped due to the Project's retirement to the Apache Attic. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 3 media queries, and continue to follow up with a reporter for whom we were coordinating a dozen interview candidates but has gone silent for more than a month. We are also following up with another reporter who requested a spokesperson but never responded to us with details to participate. We received a total of 3,792 press hits vs. last month's 3,575, inclusive of coverage on the ASF, Apache Projects, and ApacheCon. VII. Analyst Relations: we received 1 analyst query, coordinated a briefing for July, and completed a series of fact-checking questions for an upcoming report. Apache was mentioned in a total of 33 reports by Gartner, Forrester, 451 Research, GigaOm, and IDC. VIII. Central Services: activity with Kenneth Paskett (Creative team) continues with new ApacheCon sponsor logo conversion; preparing to switch to the new CMS (Pelican) in coordination with the Infrastructure team; and adding supporting content to the FY2021 Annual Report template. Swapnil Mane (Editorial team) continues producing and publishing the ASF Weekly News Round-ups, Months-in-Review reports, and video highlights, and also researched recording options for the Feathercast interview series to help promote ApacheCon. IX. Events liaison: we are promoting both ApacheCon Asia and ApacheCon@Home, and continue to counsel a handful of commercially-produced Apache project events in flight. Queries include promotions, press releases, Website copy, correct linking, and overall messaging. We are supporting the ASF's virtual presence at a developer conference. We are enforcing adherence to brand guidelines, in coordination with ASF Brand Management. X. Newswire and press clip accounts: services are active and continue without interruption. XI. Miscellany: we participated in several calls regarding queries on sponsorship and corporate contributions (Fundraising process and benefits from a marketing perspective), content/conference participation, Apache Project industry partnerships, and establishing/promoting an official collaboration with an advocacy group. We reviewed two corporate press releases, one for an Apache Project event, and the other as part of a series of funding notifications. We reviewed a blog post from an Apache Project's original founders. We continue to counsel a handful of PMCs regarding their Project events, as well as assisting with amplification via select ASF channels. We advised a member of a PMC on outreach strategies, both to the Project community as well as the public-at-large. We received 16 requests for assistance, 10 follow up queries from a single organization, and 5 via telephone. # # #
[REPORT] ASF Marketing & Publicity — May 2021 I. Budget: we wrapped FY2021 under budget and all outstanding vendor payments processed. We are beginning to implement additional processes to support the ASF's migration to accrual accounting. II. Cross-committee Liaison: Sally Khudairi continues to support ASF Fundraising, and is working with a small handful of Platinum Sponsors on promotional opportunities. We published the first Sponsor Success at Apache post, "The Fork" https://s.apache.org/snobd , submitted by Platinum Targeted Sponsor Leaseweb. We have begun work on the FY2021 Annual Report. We announced the newly-elected ASF Members https://s.apache.org/2021NewMembers as well as the March Month-in-Review https://s.apache.org/Mar2021 and video highlights https://s.apache.org/exppv. We assisted the Apache Attic with a media query regarding the influx of retired projects. We are supporting Apache project events, including their corporate producers, and are supporting ASF Brand Management and ASF Security teams with various requests. We continue to promote the CFP, registration, and sponsorship opportunities for ApacheCon Asia and ApacheCon@Home. We are also working with Infra regarding the migration to the new CMS for apache.org. III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 4 May - Media Alert: Apache OpenOffice Recommends upgrade to v4.1.10 to mitigate legacy vulnerability IV. Informal Announcements: we published 9 items on the ASF "Foundation" Blog, including 4 Apache News Round-ups and 1 monthly overview, totalling 382 news summaries published to date. We tweeted 18 items to 59.8K followers on Twitter, and posted 17 items to 48.5K followers on LinkedIn. The ASF's YouTube channel had 13.8K views this month. V. Future Announcements: 2 announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 4 media queries, and are in the midst of working with a reporter from a top-tier international publication, who is reviewing 12 potential spokespeople/communities for possible inclusion in a feature article. We are also working with a security-focused outlet who is interviewing a couple members of the Board and ASF Security. We received a total of 3,575 press hits vs. last month's 2,959, inclusive of coverage on the ASF, Apache Projects, and ApacheCon. VII. Analyst Relations: we received 2 analyst queries and are working with a PMC on briefings for a BI report with a European analyst team as well as an analyst report on Cloud computing. We received an analyst query on a Big Data project that was seemingly dormant. Apache was mentioned in a total of 28 reports by Gartner, Forrester, 451 Research, GigaOm, and IDC. VIII. Central Services: activity with Kenneth Paskett (Creative team) continues on best practices for use of https:// to implement on apache.org; researching ADA/Accessibility compliance; adding markdown code to the CLA-FAQ page; creating high-def ASF Sponsor badge SVGs; site review to implement statistics using a master variable file; and working on local GitHub template-site repo to prepare for new CMS (Pelican) and its impact on Bootstrap styles. The FY2021 Annual Report template has been completed. Swapnil Mane (Editorial team) continues his efforts in producing and publishing the ASF Weekly News Round-ups and Months-in-Review reports, and has expanded that to include recording video highlights of them and other newsworthy items as well. He has also been updating and optimizing the ASF’s YouTube profile page and playlists, and is preparing to produce a Feathercast series of interviews to help promote ApacheCon. IX. Events liaison: we are promoting both ApacheCon Asia and ApacheCon@Home, and continue to counsel a handful of commercially-produced Apache project events in flight. Queries include promotions, press releases, Website copy, and overall messaging. We are supporting the ASF's virtual presence at a developer conference. Where needed, we are coordinating with ASF Brand Management. X. Newswire and press clip accounts: services are active and continue without interruption. XI. Miscellany: we continue to monitor discussions regarding the "Apache" name. We are assisting a new ASF Sponsor rep across several areas of activity for the past several weeks. We reviewed a third-party press release promoting an Apache Project event, and advised four PMCs regarding their Project events. We advised an organization seeking to make a submission to the Apache Incubator. We also advised a vendor (whose primary solution integrates an Apache Project) on how to work with the analyst community. We created a presentation for a PMC's participation in an industry event, as well as one for a Board member preparing for a presentation on the ASF's trajectory from its inception to current day. We advised a consulting group regarding commercial solutions using Apache Projects. We received requests for promotional materials (stickers, signage, and swag) for an in-person community event, but are unable to provide any (none remaining after ApacheCon Berlin/2019; no budget or production due to all ASF events being held virtually due to the pandemic). We are fielding ~3 telephone calls per week on a variety of topics, ranging from solutions sales, conference sponsorship, employment verification, outsourcing infrastructure support and software development, to non-ASF business, with the primary grievance involving mobile apps. # # #
[REPORT] ASF Marketing & Publicity — April 2021 I. Budget: we remain on-budget with no vendor payments due at this time. We have submitted the proposed budget for FY2022 for review. II. Cross-committee Liaison: Sally Khudairi is wrapping up ASF Fundraising activities for FY2021, with FY2022 efforts underway. We have published the Q3 FY2021 operations summary https://s.apache.org/Q3FY2021 and video highlights https://youtu.be/S6FWqAuA_8M . We announced the ASF's 22nd Anniversary https://s.apache.org/22ndAnniversary and coordinated the publication of an article on the success of the Apache Way with FOSSlife https://www.fosslife.org/how-apache-project-boosted-free-and-open-source-software-movements to take place in tandem with the Anniversary press release. We announced the new ASF Board of Directors https://s.apache.org/NewBoard2021 as well as the March Month-in-Review https://s.apache.org/Mar2021 and video highlights https://s.apache.org/exppv. We continue to support corporate producers of Apache project events, and are assisting ASF Brand Management with various activities. We are promoting the CFP, sponsorship opportunities, and registration for both ApacheCon@Home and ApacheCon Asia. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 8 April - The Apache Software Foundation Announces Apache® DolphinScheduler™ as a Top-Level Project - 24 March - The Apache® Software Foundation Celebrates 22 Years of Open Source Innovation "The Apache Way" IV. Informal Announcements: we published 10 items on the ASF "Foundation" Blog, including 5 Apache News Round-ups and 1 monthly overview, totalling 377 news summaries published to date. We tweeted 21 items to 59.7K followers on Twitter, and posted 18 items to 47.7K followers on LinkedIn. The ASF's YouTube channel had 14.7K views this month. V. Future Announcements: 3 announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 7 media queries. We received a total of 2,959 press hits vs. last month's 2,456, inclusive of coverage on the ASF, Apache Projects, and ApacheCon. We are waiting for a PMC to respond to a query from a top-tier business media outlet. VII. Analyst Relations: we received 2 analyst queries and are waiting for a PMC to respond to an analyst query on a Big Data-related project. Apache was mentioned in a total of 22 reports by Gartner, Forrester, 451 Research, GigaOm, and IDC. VIII. Central Services: activity with Kenneth Paskett (Creative team) and Swapnil Mane (Editorial team) is progressing. Projects include updating apache.org to meet accessibility guidelines and security best practices, as well as updating ASF and Project logos (and accompanying Powered By Apache badges). We are also working with Andrew Wetmore of ASF Infrastructure on certain sections of the ASF site. We have mapped out the video editorial calendar for news highlights and production planning for the 2021 calendar year and will also be leading select promotions for both ApacheCons via Feathercast. We are also reviewing suggested changes to the format of the Apache Weekly Round-up. IX. Events liaison: there are several commercially-produced Apache project events in flight. We are responding to queries on promotions, reviewing press releases and Websites, aligning messaging, and coordinating with ASF Brand Management where needed. We are promoting both ApacheCon events. We are also supporting the ASF's virtual presence at a developer conference. X. Newswire and press clip accounts: services are active and continue without interruption. XI. Miscellany: we provided guidance regarding a FOSS community figure, as well as an issue raised regarding the "Apache" name. We helped a new ASF Sponsor rep with several areas of activity and their corporate participation. We reviewed two third-party press releases that mention products based on Apache projects and one press release promoting an Apache Project event. We reviewed a corporate explainer video, a request to use ASF assets for an NFT project, an article series promoting an ASF project, and an article on ASF Security. We advised an individual on participating with and engaging ComDev on several activities of interest. We advised ComDev participants on promoting their activities. We assisted with verifying the ASF with certification credentials for Brand Management and Infrastructure. We advised a consulting group regarding commercial solutions using Apache Projects. We received 5 telephone calls regarding non-ASF business (complaints about issues with apps on mobile devices, lack of Project engagement on social media, and claims of federal government surveillance). # # #
[REPORT] ASF Marketing & Publicity — March 2021 I. Budget: we are on-budget and processing vendor payments as anticipated. We have submitted the proposed FY2022 budget. II. Cross-committee Liaison: Sally Khudairi is successfully advancing day-to-day activities within ASF Fundraising as we are nearing the end of the Fiscal Year. The Q3 FY2021 operations summary is on hold pending a few delayed reports. We have been actively supporting corporate producers of Apache project events, and coordinating with ASF Brand Management on event positioning and promotion where needed. We have begun to promote the CFP for ApacheCon@Home. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 4 March - The Apache Software Foundation Announces Apache® Daffodil™ as a Top-Level Project - 23 February - The Apache® Software Foundation Sustains its Mission of Providing Software for the Public Good through Corporate Sponsorships and Charitable Giving - 16 February - The Apache Software Foundation Announces Apache® Gobblin™ as a Top-Level Project IV. Informal Announcements: we published 8 items on the ASF "Foundation" Blog, including 5 Apache News Round-ups and 1 monthly overview, totalling 371 news summaries published to date. We tweeted 19 items to 59.4K followers on Twitter, and posted 20 items to 47K followers on LinkedIn. The ASF's YouTube channel had 16.9K views this month. V. Future Announcements: 5 announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 8 media queries. We received a total of 2,456 press hits vs. last month's 2,715, inclusive of coverage on the ASF, Apache Projects, and ApacheCon. We successfully managed a crisis communications incident, and are coordinating a feature on The Apache Way with an Open Source publication. VII. Analyst Relations: we received 3 analyst queries and coordinated 3 project briefings with 2 analyst research teams for upcoming industry reports, research findings summaries, and sector radar intelligence reports. Apache was mentioned in a total of 19 reports by Gartner, Forrester, 451 Research, GigaOm, and IDC. VIII. Central Services: monthly meetings with Kenneth Paskett (Creative team) and Swapnil Mane (Editorial team) continue. Activities include updating apache.org to meet accessibility guidelines, updating the ASF master logo, and assisting projects with logos and Powered By Apache badges. We are working on the video editorial calendar for news highlights and production planning. IX. Events liaison: we continue to counsel Apache project event producers with the proper positioning and promotion of their events. We have initiated promotion for ApacheCon@Home. X. Newswire and press clipping accounts: services are current and active without interruption. XI. Miscellany: we continue to work with several Sponsors to highlight their support of Apache projects and the ASF. We coordinated media activities with a corporate user of an Apache project, reviewed three press releases that mention products based on Apache projects, reviewed a company's training and explainer videos, and liaised several queries between ASF social media channels and Apache projects. We fielded several calls from individual users regarding issues with unauthorized apps their mobile devices, guided a European consultancy seeking information on Cloud solutions, helped an ASF Sponsor with introductions to select community members, and assisted an Apache project with stats needed to support a grant proposal. # # #
[REPORT] ASF Marketing & Publicity — February 2021 I. Budget: we are on-budget and processing vendor payments as scheduled. We have started the budgeting process for FY2022. II. Cross-committee Liaison: Sally Khudairi continues to support day-to-day activities within ASF Fundraising, including Sponsor renewals, invoicing, and onboarding new Sponsors. We helped publish the 2020 Security Report https://s.apache.org/SecurityReport2020 and assisted with several security-related queries. We are preparing the Q3 FY2021 operations report. published Part I https://s.apache.org/InsideInfra-ChrisL and Part II https://s.apache.org/InsideInfra-ChrisL2 of the interview with Chris Lambertus --this is the last of the “Inside Infra“ interview series featuring members of the ASF Infrastructure team. We participated on the Treasury/Accounting operations calls, helped coordinate communications for the upcoming Apache-Open Geospatial Consortium-Open Source Geospatial Foundation code sprint, and coordinated with Brand Management with reviewing the positioning of four Apache project events. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 3 February - The Apache Software Foundation Announces Apache® DataSketches™ as a Top-Level Project - 26 January - The Apache Software Foundation Announces Apache® ECharts™ as a Top-Level Project - 25 January - The Apache Software Foundation Security Report: 2020 - 21 January - The Apache Software Foundation Announces Apache® Superset™ as a Top-Level Project - 19 January - The Apache CloudStack Project Releases Apache® CloudStack® v4.15 IV. Informal Announcements: we published 12 items on the ASF "Foundation" Blog, including 4 Apache News Round-ups and 1 monthly overview, totalling 366 news summaries published to date. We tweeted 17 items to 59.2K followers on Twitter, and posted 15 items to 46.3K followers on LinkedIn. The ASF’s YouTube channel had 16.5K views this month. V. Future Announcements: 4 announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 8 media queries. We received a total of 2,715 press hits vs. last month’s 2,156, inclusive of coverage on the ASF, Apache Projects, and ApacheCon. VII. Analyst Relations: we received 4 analyst queries, fact-checked an upcoming industry report, and coordinated briefings with 4 Apache PMCs for three research reports. Apache was mentioned in a total of 17 reports by Gartner, Forrester, 451 Research, and IDC. VIII. Central Services: monthly meetings with Kenneth Paskett (Creative team) and Swapnil Mane (Editorial team) continue. Activities include updating apache.org to meet accessibility guidelines, applying the ASF Visual Style Guide to video highlights released under the Feathercast banner, and assisting projects with logos and Powered By Apache badges. We are working on the video editorial calendar for news highlights. The video highlighting the 2020 Security Report is in production. IX. Events liaison: we helped produce the ASF’s virtual booth at FOSDEM. We continue to advise several Apache project event producers with positioning and promoting their events. X. Newswire and press clip accounts: services are current and active through 2021. XI. Miscellany: we are working with several organizations, including ASF Sponsors, seeking to highlight their support of Apache projects and the ASF. Our tracking of public postings related to a Code of Conduct violation continues. We received notice of an upcoming blog post that involved an Apache project and coordinated joint media queries, counseled a corporate on linking and publicity policies related to their educational materials, reviewed three corporate press releases that mentioned specific Apache projects, and completed editorial review of a International Labour Organization research project that featured the ASF. # # #
[REPORT] ASF Marketing & Publicity — January 2021 I. Budget: we are on-budget and processing standing vendor payments as scheduled. II. Cross-committee Liaison: Sally Khudairi continues to support day-to-day activities within ASF Fundraising, focusing on end-of-year Sponsor renewals, invoicing, and giving campaigns. We issued the December Month In Review https://s.apache.org/Dec2020 , published Apache in 2020 - By The Digits https://s.apache.org/Apache2020Digits and accompanying video highlights https://s.apache.org/Apache2020Digits-vid , the Second Quarter FY 2021 Operations Summary https://s.apache.org/Q2FY2021 , and published Part II of the "Inside Infra" interview with Andrew Wetmore https://s.apache.org/InsideInfra-Andrew2 and are preparing to publish the final interview of the series. We helped coordinate response to an ASF Code-of-Conduct violation, helped an Apache project community with planning an upcoming event, worked with three Sponsors with promoting their support of the ASF, secured a Board member spokesperson and wrote their presentation for a Sponsor conference, and handled an Apache project logo re-publishing request and another for social media promotion with Brand Management. III. Press Releases: no formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe. IV. Informal Announcements: we published 8 items on the ASF "Foundation" Blog, including 4 Apache News Round-ups and 1 monthly overview, totalling 354 news summaries published to date. We tweeted 18 items to 59K followers on Twitter, and posted 19 items to 45.6K followers on LinkedIn. The ASF's YouTube channel had 14,232 views this month, with 8,421 subscribers to date. V. Future Announcements: 6 announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 7 media queries. We received a total of 2,156 press hits vs. last month's 3,441, inclusive of coverage on the ASF, Apache Projects, and initiatives such as ApacheCon. VII. Analyst Relations: we received two analyst queries, provided background to a EU analyst researching AI Service Clouds for an upcoming industry report, and followed up on last month's Serverless Computing research query on behalf of an Apache project PMC. Apache was mentioned in a total of 28 reports by Gartner, Forrester, 451 Research, and IDC. VIII. Central Services: Kenneth Paskett (Creative team) continues to make updates and adjustments to apache.org related sub-pages. We are preparing for the migration to the new CMS. Swapnil Mane (Editorial team) continues with drafting and publishing Weekly News Round-ups and Month-in-Review summaries, and has launched the new ASF news video highlight promotions, which we are planning to produce on a regular basis. IX. Events liaison: we are working with an Apache project community that is partnering with other industry foundations on an upcoming event. We will also be assisting with creative aspects of the ASF's virtual booth at FOSDEM once we receive specifications. We continue to advise several Apache projects with promoting their events. X. Newswire and press clip accounts: We completed the transition of billing pass-throughs from HALO Worldwide to the ASF. We confirmed the clipping service through 2021. XI. Miscellany: we are working with a vendor seeking to promote an Apache project's milestones, are working with a Targeted Sponsor seeking additional marketing exposure, helped a corporate contributor make an end-of-year donation, advised two podlings on how to work with Infra to migrate their repositories, addressed a request regarding announce@a.o posting policy, responded to two subscription-related requests with the committers' master email list, addressed a request for ASF to sponsor a Chaos developer event, helped a PMC Chair help a non-coding/non-technical individual seeking to contribute to the ASF, reviewed and edited a corporate's press release that references their product's dependency on an Apache project, responded to a query regarding Apache Project activity and release cadence during the pandemic, and reviewed and edited a researcher report that featured the ASF. # # #
[REPORT] ASF Marketing & Publicity — December 2020 I. Budget: we are processing some vendor payments with the ASF's new bill pay system. II. Cross-committee Liaison: Sally Khudairi continues to support day-to-day activities within ASF Fundraising, including Sponsor renewals, invoicing, and promotions, as well as end-of-year fundraising campaigns. We were aiming to launch a complimentary ad campaign to benefit Fundraising, particularly for Giving Tuesday and related campaigns, but missed targeted deadlines whilst awaiting proposal signoff. We promoted ApacheCon presentations https://www.youtube.com/c/TheApacheFoundation/, issued the November Month In Review https://s.apache.org/Nov2020, published Part II of the "Inside Infra" interview with Gavin McDonald https://s.apache.org/InsideInfra-Gavin2, as well as Part I with Andrew Wetmore https://s.apache.org/InsideInfra-Andrew. We helped two Apache project community events with their promotions, are working with a PMC on an upcoming Project Milestone announcement, promoted GSoC 2021 to all PMCs for ComDev, and handled two publisher reprint requests with Brand Management. We issued the November Month In Review https://s.apache.org/Nov2020 and are preparing the second FY2021 quarterly report (Q3; August - October 2020). We are exploring additional Foundation-wide campaigns to augment the "Success at Apache" series. III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 30 November - The Apache Software Foundation Announces Apache® TVM™ as a Top-Level Project https://s.apache.org/59g4a IV. Informal Announcements: we published 9 items on the ASF "Foundation" Blog, including 5 Apache News Round-ups and 1 monthly overview, totalling 349 news summaries published to date. We tweeted 38 items to 58.8K followers on Twitter, and posted 31 items to 45.1K followers on LinkedIn. The ASF’s YouTube channel had 18,205 views this month, and 8,144 total subscribers to date. V. Future Announcements: 1 announcement is in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones, "Did You Know?" success stories, "Have You Met?" highlights, and "Project Perspectives" profiles are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 7 media queries, and handled an ongoing crisis communications issue with an Apache project. We also handled a media request for stats on a Project, which were collected from Snoot and augmented by data obtained from the PMC. We received a total of 3,441 press hits vs. last month’s 2,543, inclusive of coverage on the ASF, Apache Projects, and initiatives such as ApacheCon. VII. Analyst Relations: we have been working with two analyst firms on reports in serverless computing as well as AI service Clouds. Apache was mentioned in a total of 21 reports by Gartner, Forrester, 451 Research, and IDC. VIII. Central Services: Kenneth Paskett (Creative team) continues to make adjustments to the apache.org homepage. We are preparing for the migration to the new CMS. We used newly created promotional artwork for Giving Tuesday and end-of-year fundraising campaigns. Swapnil Mane (Editorial team) continues to help with drafting and publishing Weekly News Round-ups and Month-in-Review summaries, and is exploring additional promotional outlets. We continue to consider new ways to build on M&P projects. IX. Events liaison: we have wrapped publicity for ApacheCon@Home. We continue to work with various Apache projects with communications pertaining to events promotion. X. Newswire and press clip accounts: We are phasing out billing pass-throughs from HALO Worldwide and endeavor to have our accounts transferred for 1 January 2021. XI. Miscellany: we handled a vendor request for promotional guidelines pertaining to their team's participation with an Apache project, responded to a Targeted Sponsor seeking additional marketing exposure, and approved a vendor’s instructional video on deploying an Apache project in their software solution. We also liaised the registration of the ASF as beneficiary of Season of Docs, fulfilled a request regarding ASF Member participation in professional associations, and responded to a query regarding the Trillions and Trillions Served documentary on the ASF. # # #
[REPORT] ASF Marketing & Publicity — November 2020 I. Budget: all vendor payments are up-to-date. II. Cross-committee Liaison: Sally Khudairi continues to support day-to-day activities within ASF Fundraising, including engaging new candidate sponsors, coordinating Sponsor requests across other Operations areas, providing project and participation metrics, liaising introductions for ways to participate in ASF initiatives, and preparing for end-of-year fundraising and Giving Tuesday campaigns. Post-ApacheCon promotions continue, as all event presentations are now online. We issued the October Month In Review https://s.apache.org/Oct2020, published Part II of the "Inside Infra" interview with Daniel Gruno https://s.apache.org/InsideInfra-Daniel2, and are preparing to publish the next interview in the series. We helped finalize an executive keynote presentation for COSCON conference, and helped ComDev prepare to promote the ASF's role in the upcoming GSoC and encourage community participation. We published the first FY2021 quarterly report (Q1; May - July 2020) https://s.apache.org/2mefr and issued a press release celebrating 20 Years of OpenOffice https://s.apache.org/86lex. We continue to seek contributors to participate with the "Success at Apache" series. III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 14 October - The Apache Software Foundation Celebrates 20 Years of OpenOffice https://s.apache.org/86lex IV. Informal Announcements: we published 8 items on the ASF "Foundation" Blog, including 5 Apache News Round-ups and 1 monthly overview, totalling 343 news summaries published to date. We tweeted 21 items to 58.5K followers on Twitter, and posted 20 items to 44.8K followers on LinkedIn. The ASF's YouTube channel had 22,683 views this month, and 7,869 total subscribers to date. V. Future Announcements: 1 announcement is on hold, with 2 draft announcements archived due to PMC inactivity. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones, "Did You Know?" success stories, "Have You Met?" highlights, and "Project Perspectives" profiles are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 4 media queries, and handled two crisis communications issues regarding two Apache projects, one of which had also sought Media Training assistance. We received a total of 2,543 press hits vs. last month's 3,520 (this number includes ASF, Apache Projects, and initiatives). VII. Analyst Relations: we are working on an analyst report on serverless computing. Apache was mentioned in a total of 24 reports by Gartner, Forrester, 451 Research, and IDC. VIII. Central Services: Kenneth Paskett (Creative team) continues to update the apache.org homepage. We are working with ASF Infrastructure on their content project across apache.org and are preparing for their migration to the new CMS. We created promotional artwork for Giving Tuesday and the end-of-year fundraising campaign. We plan to reach out to Apache projects and invite those seeking creative assistance to do so using our new intake form and process. Swapnil Mane (Editorial team) continues to help with drafting and publishing Weekly News Round-ups and Month-in-Review summaries. We are seeking additional assistance with both creative and editorial teams so we can build on M&P projects. IX. Events liaison: promotions are winding down for ApacheCon@Home post-event materials available on YouTube. We continue to assist an Apache project with communications and brand alignment (working with ASF Brand Management) on a new Project-focused event CFP, outreach, and site content. X. Newswire and press clip accounts: We will be changing primary ownership of our accounts from HALO Worldwide to the ASF to phase out billing pass-throughs from HALO Worldwide. XI. Miscellany: we handled a co-branded partnership request; responded to a publisher request for cross promotions on several Apache projects; addressed some list moderation issues; advised a Sponsor on getting involved with non-code contributions; prepared new individual giving campaigns; responded to a vendor’s request for inclusion and link in an ASF press release; met with some Sponsors regarding promotional opportunities; and liaised with the Apache Incubator on behalf of a Sponsor with IP questions.
I. Budget: all vendor payments are up-to-date. II. Cross-committee Liaison: Sally Khudairi continues to support day-to-day activities within ASF Fundraising, including outreach to new candidate sponsors, coordinating and carrying a Sponsor request to a PMC, and responding to ASF Sponsor queries regarding publicity opportunities with ApacheCon. ASF Conference promotions ran through the conclusion of ApacheCon@Home early October, and will continue as post-event materials are released. We issued the September Month In Review https://s.apache.org/Sep2020 , published Part I of the "Inside Infra" interview with Daniel Gruno https://s.apache.org/InsideInfra-Daniel1 , and are preparing to publish Part II shortly. We assisted with preparing and providing metrics for an executive keynote presentation for the COSCON conference in China. We responded to two queries regarding the history of our name "Apache", and published a brief at http://apache.org/apache-name/ . We prepared the first FY2021 quarterly report, but have yet to publish due to some delayed submissions. We continue to make adjustments to the apache.org master style templates and homepage. III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 23 September: The Apache Software Foundation Announces Apache® IoTDB™ as a Top-Level Project https://s.apache.org/3xv3c - 21 September: The Apache® Software Foundation Welcomes its Global Community Online at ApacheCon@Home https://s.apache.org/74zbx - 21 September: ApacheCon 2020 features Natural Language Processing for Electronic Medical Records in dedicated track on Apache cTAKES https://s.apache.org/x1051 IV. Informal Announcements: we published 7 items on the ASF "Foundation" Blog, including 4 Apache News Round-ups and 1 monthly overview, totalling 337 news summaries published to date. 2 posts were published on the "Conferences" Blog. We tweeted 3 8 items to 58.1K followers on Twitter (29 of which were promoting ApacheCon), and posted 54 items to 44.1K followers on LinkedIn that garnered more than 118.3K organic impressions. The ASF's YouTube channel had 9,178 views this month, and 7,451 total subscribers to date. V. Future Announcements: 2 announcements are on hold, with 2 draft announcements archived due to PMC inactivity. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones, "Did You Know?" success stories, "Have You Met?" highlights, and "Project Perspectives" profiles are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 5 media queries. The ASF and Apache Projects have received a total of 3,520 press hits vs. last month’s 2,396. ApacheCon received 113 press hits. We are planning to revise our clipping report parameters for more accurate and inclusive results. VII. Analyst Relations: we responded to 2 analyst requests. Apache was mentioned in a total of 19 reports by Gartner, Forrester, 451 Research, and IDC. VIII. Central Services: the Creative team continues to tweak and publish updates to the apache.org homepage and master template. We continue to work with ASF Infrastructure on their content project across apache.org and are preparing for their migration from the current CMS. We created 22 social media promotional banners for ApacheCon. We will be reaching out to Apache projects and invite those seeking creative assistance to do so using our new intake form and process. The Editorial team continues to help with drafting and publishing Weekly News Round-ups and Month-in-Review summaries. IX. Events liaison: we are scaling down promotions for ApacheCon@Home, as the event has ended, and will update as post-event materials become available. We were approached by two organizations seeking cross-promotion with ApacheCon, which we forwarded to ApacheCon@Home co-chairs for consideration. X. Newswire and press clip accounts: We will be changing primary ownership of our accounts from HALO Worldwide to the ASF to phase out billing pass-throughs from HALO Worldwide. XI. Miscellany: In addition to reviewing and counseling organizations on their promotions that highlight their relationships with specific Apache projects, we are vetting press releases, blog posts, bylined articles, educational videos, as well as Apache project event promotion by companies holding/organizing the events. Sally was asked for advice by an ASF Sponsor regarding community participation and was also approached by two groups seeking to partner with the ASF to endorse their programs. # # #
[REPORT] ASF Marketing & Publicity — September 2020 I. Budget: all vendor payments are up-to-date. II. Cross-committee Liaison: Sally Khudairi continues to support day-to-day activities within ASF Fundraising, including creating a presentation on the ASF for a Platinum Sponsor. ASF Conference promotions continue across ASF channels as we approach ApacheCon@Home at the end of September. We issued the August Month In Review https://s.apache.org/Aug2020 , published "Success at Apache: I Became an Apache Solr Committer in 4,662 Days. Here's how you can do it faster!" https://s.apache.org/hney3 , and are editing Part I of the "Inside Infra” interview with Daniel Gruno. Some of our "Success at Apache" posts, particularly those that are "Apache Way" process-oriented, have been translated and promoted in Chinese. We coordinated responses to a vulnerability with members of the ASF Security team, and reported a brand violation to ASF Trademarks & Brand Management. We are planning FY2021 reports, and continue to make adjustments to the apache.org master style templates and homepage. III. Press Releases: no formal announcements were issued via the newswire service, ASF Foundation Blog, or announce@apache.org during this timeframe. IV. Informal Announcements: we published 6 items on the ASF "Foundation" Blog, including 4 Apache News Round-ups and 1 monthly overview, totalling 332 news summaries published to date. We tweeted 12 items to 57.7K followers on Twitter, and posted 11 items to 43.1K followers on LinkedIn that garnered more than 61.4K organic impressions. V. Future Announcements: 2 announcements are on hold. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones, "Did You Know?" success stories, "Have You Met?" highlights, and "Project Perspectives" profiles are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 4 media queries. We missed a reporter's very short deadline on a security-related article; a volunteer PMC member responded 12 hours after the article was published. We reconnected with a publication whose editor-in-chief had left the group after 16 years, and now have two new journalists in our media circle. We also coordinated a member from the Apache Kafka community to author a paid article for a German publication. The ASF and Apache Projects have received a total of 2,396 press hits vs. last month's 2,850. VII. Analyst Relations: we responded to 3 analyst requests. We were asked to review a report in development on Open Source trends that appears to have been commissioned due to the heavily-biased nature of their questions and statements; we are continuing work with this group on this project. Apache was mentioned in a total of 19 reports by Gartner, Forrester, 451 Research, and IDC. VIII. Central Services: the Creative team continues to publish updates to the apache.org homepage to include all four parts of the "Trillions and Trillions Served" documentary as well as adjustments to the site's master style. We are also working with ASF Infrastructure on their content publishing project across apache.org and migrating from the current CMS. We created a new badge for ApacheCon, and have been asked to create an additional asset. We will be reaching out to Apache projects and invite those seeking creative assistance to do so using our new intake form and process. The Editorial team continues to help with drafting and publishing Weekly News Round-ups and Month-in-Review summaries. IX. Events liaison: we will continue helping promote ApacheCon@Home through the duration of the event. We were approached by India's largest Hackathon to participate in an upcoming event, which we forwarded to ComDev for consideration. X. Newswire and press clip accounts: we haven't changed our processes yet, although we will establish standalone accounts for the ASF to phase out billing pass-throughs from HALO Worldwide. XI. Miscellany: we continue to review and counsel organizations on their promotions that highlight their relationships with specific Apache projects, including press releases, blog posts, bylined articles, and educational videos. Sally was invited to give an orientation to two incoming Outreachy interns. An incubating podling has been seeking our assistance on promotional tactics to benefit the project as well as its contributors. # # #
I. Budget: all vendor payments are up-to-date. II. Cross-committee Liaison: Sally Khudairi continues to support day-to-day activities within ASF Fundraising. ASF Conference promotions continue across ASF channels and will step up once the ApacheCon@Home program has been announced. We issued the July Month In Review https://s.apache.org/July2020 , and published the third and final part of the "Inside Infra" interview with Greg Stein https://s.apache.org/InsideInfra-Greg3 . We completed two major milestones with 1) the release of "Apache Innovation", the fourth and final segment of the "Trillions and Trillions Served" documentary https://s.apache.org/ApacheInnovation , and 2) the FY2020 Annual Report, our largest to date: highlights https://s.apache.org/FY2020AnnualReport-PR and full report https://s.apache.org/FY2020AnnualReport . We are planning FY2021 reports, and have also updated the apache.org homepage to reflect our latest activities. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 29 July --The Apache® Software Foundation Announces Annual Report for 2020 Fiscal Year - 15 July --The Apache Software Foundation Announces Apache® APISIX™ as a Top-Level Project - 15 July --The Apache Software Foundation Announces Apache® Wicket™ v9 IV. Informal Announcements: we published 8 items on the ASF "Foundation" Blog, including 5 Apache News Round-ups and 1 monthly overview, totalling 327 news summaries published to date. We tweeted 17 items to 57.5K followers on Twitter, and posted 21 items to 42.7K followers on LinkedIn that garnered more than 75.7K organic impressions. V. Future Announcements: 2 announcements are on hold. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones, "Did You Know?" success stories, "Have You Met?" highlights, and "Project Perspectives" profiles are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to seven media queries. The ASF and Apache Projects have received a total of 2,850 press hits vs. last month's 2,433. VII. Analyst Relations: we had an interview with one firm on how ASF's vendor neutrality protects Apache Projects from nefarious code encroaching into their codebases, and was the main feature of an analyst article. We also spent considerable effort helping a handful of researchers fact-check two industry reports. Apache was mentioned in a total of 18 reports by Gartner, Forrester, 451 Research, and IDC. VIII. Central Services: the Creative team published updates to the apache.org homepage, and is working on additional changes that will be deployed in August. They have also posted several videos on the ASF's YouTube channel https://www.youtube.com/c/TheApacheFoundation/ . They are also finalizing Central Services's intake form & process for new projects. The Editorial team continues to help with drafting and publishing of the Weekly News Round-ups and Month-in-Review summaries. IX. Events liaison: we are helping promote ApacheCon@Home, and will continue outreach when further information is available. X. Newswire and press clip accounts: we are establishing standalone accounts for the ASF to eliminate any challenges with billing pass-throughs from HALO Worldwide. XI. Miscellany: We’ve reviewed promotions from three organizations that highlighted their relationships with specific Apache projects. We solicited and coordinated potential keynote speakers for a Big Data conference produced by a third party in Europe. We solicited and coordinated COVID-related success stories for a publication focused on Open Source healthcare. We responded to a request to reproduce images from the ASF Website for a PhD program, provided ASF performance metrics for a presentation on Open Source governance as well as ASF historical metrics for a presentation on The Apache Way/Community Over Code. We also coached the organizers of an Apache project summit and also a project VP on ways to promote their activities. # # #
[REPORT] ASF Marketing & Publicity — July 2020 I. Budget: all vendor payments are up-to-date. II. Cross-committee Liaison: Sally Khudairi continues to support ASF Fundraising with Sponsorship communications, sales, renewals, payments, Sponsor Relations, and securing Targeted Sponsor commitments. ASF Conference promotions have begun across ASF channels (Weekly News Round-Ups, Monthly summary, Twitter, and LinkedIn) now that ApacheCon@Home has been announced. We issued the May and June Month In Review https://s.apache.org/May2020 and https://s.apache.org/June2020 ; as well as published parts I https://s.apache.org/InsideInfra-Greg and II https://s.apache.org/InsideInfra-Greg2 of the "Inside Infra" interview with Greg Stein. We're standing by on two Apache Projects for any media queries for security-related reports. We’re coordinating translations of "Success at Apache", and worked with ASF Brand Management on republishing ASF content as well as several brand/logo requirements for swag production. We have also been promoting new Feathercast interviews, liaised two third party event keynote invitations and have updated a previously-developed executive keynote deck to be presented at one event. We released the "Trillions and Trillions Served" full feature documentary https://s.apache.org/Trillions-Feature and are wrapping post-production on "Apache Innovation", the final short from the "Trillions" documentary series with the aim of completing the project by mid-July. The Trillions documentary and supporting "Apache Everywhere" short are being translated for broadcast in China. The FY2020 Annual Report is ready to be published once outstanding content due has been received. III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: 5 June - The Apache Software Foundation Announces Apache® Hudi™ as a Top-Level Project IV. Informal Announcements: we published 8 items on the ASF "Foundation" Blog, including 4 Apache News Round-ups and 1 monthly overview, totalling 321 news summaries published to date. We tweeted 22 items to 57K followers on Twitter, and posted 17 items to 41.5K followers on LinkedIn that garnered more than 49K organic impressions. V. Future Announcements: 2 announcements are on hold, and 2 are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones, "Did You Know?" success stories, "Have You Met?" highlights, and "Project Perspectives" profiles are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to six media queries. The ASF received a total of 2,433 press hits. VII. Analyst Relations: we briefed one firm on a project for a Webinar. Apache was mentioned in 19 reports, including coverage by Gartner, Forrester, 451 Research, and IDC. VIII. Central Services: the Creative team have published minor updates to the apache.org homepage, and plan to implement additional tweaks before the end of the Summer. They have also launched the Apache Local Community logo, finalized the layout for the Annual Report, added new section/playlist and uploaded new ALC content to the ASF’s YouTube channel, consolidated/updated logos for the FY2020 Annual Report and "Powered By" templates, updated the Fundraising page, and is finalizing Central Services's intake form & process for new projects before the end of the month. IX. Events liaison: ApacheCon is back with a virtual, combined event, and we have been helping promote the event's new format, CFP deadlines, registration open, and sponsorship opportunities. X. Newswire and press clip accounts: we have not yet fully established standalone accounts for the ASF to eliminate any challenges with billing pass-throughs from HALO Worldwide, but plan to do so in the near future. XI. Miscellany: We've counseled two organizations on promoting their participation and products with specific Apache projects. We provided guidance on a podling's conference participation, liaised introductions for mentoring an incoming podling, and addressed a complaint on potentially culturally sensitive language. We facilitated a Sponsor request to update a project blog post from 2014, forwarded a request for petition endorsement, advised a podling on anniversary communications, fixed podling entry metadata, provided guidance on promotions on non-apache.org or ASF official channels, approved image use request, facilitated request for logo use, liaised RedBubble addition, and coordinated graduate student research interview requests. # # #
[REPORT] ASF Marketing & Publicity — June 2020 I. Budget: the FY2021 budget allocation for ASF Marketing & Publicity has been approved. We are working to ensure that any delayed vendor payments are initiated and reconciled II. Cross-committee Liaison: Sally Khudairi continues to support ASF Fundraising with Sponsor Relations, Sponsorship renewals and payments, and Targeted Sponsor commitments. COVID-19 continues to impact Sponsor budgets and payment cycles, as well as event participation. Much of our work to support ASF Conferences are on hold until further notice. We published the April Month In Review; announced our participation in the #GivingTuesdayNow giving campaign https://s.apache.org/GivingTuesdayNow2020 ; issued press releases for Apache CloudStack, Subversion, and the 10th Anniversary of Apache HBase; issued the Apache Month in Review: April 2020 https://s.apache.org/Apr2020 ; published "Success at Apache: Remote Collaboration in the Time of Coronavirus" https://s.apache.org/dkff ; and published "Apache Everywhere", the first short from the "Trillions and Trillions Served" documentary https://s.apache.org/ApacheEverywhere . We are working on the third "Inside Infra" interview, preparing the FY2020 Annual Report, and continuing post-production on the ASF documentary feature, "Trillions and Trillions Served". III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 13 May - The Apache Software Foundation Announces the 10th Anniversary of Apache® HBase™ - 28 May - The Apache Software Foundation Announces Apache® Subversion® 1.14.0-LTS - 28 May - The Apache Software Foundation Announces Apache® CloudStack® v 4.14 IV. Informal Announcements: we published 10 items on the ASF "Foundation" Blog, including 5 Apache News Round-ups and 1 monthly overview, totalling 316 news summaries published to date. We tweeted 22 items to 57K followers on Twitter, and posted 17 items to 41.5K followers on LinkedIn that garnered more than 49K organic impressions. V. Future Announcements: 2 announcements are on hold, and 2 are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones, "Did You Know?" success stories, "Have You Met?" highlights, and "Project Perspectives" profiles are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to six media queries. The ASF received 941 press clips vs. last month's clip count of 972. Media coverage of Apache projects yielded 1,633 press hits vs. last month's 1,241. ApacheCon received 11 press hits. VII. Analyst Relations: we received one briefing request during this time, and have been working with an analyst research team with fact-checking a report. Apache was mentioned in 3 reports by Gartner; 2 reports by Forrester; 6 reports by 451 Research; and 6 reports by IDC. VIII. Central Services: the Creative team are updating some elements of the apache.org homepage, and have delivered a new templated, customizable logo set for the Apache Local Chapter initiative. They have also developed the template, supporting pages, and project logos for the FY2020 Annual Report as well as select graphics for the "Trillions" documentary. IX. Events liaison: we have been asked by VP Conferences to cease promotion of 2020 events until their future strategy is in place. X. Newswire and press clip accounts: we are taking steps to establish standalone accounts for the ASF to eliminate any challenges with billing pass-throughs from HALO Worldwide. XI. Miscellany: numerous "invisible" items cross the desk of VP M&P every day that often fall outside of the direct remit of ASF Marketing & Publicity or obliquely touch our day-to-day efforts. This month's activities include participating on a conference call and responding to a request for communication support/direction for ASF Diversity & Inclusion; fielding a request for partnership from a government entity; handling several requests to promote third party events that involve Apache projects; helping re-open jobs@apache.org; helping with an issue involving GSoC; working with a PMC regarding an ASF Sponsor's request to adjust the copy in a legacy blogs.apache.org post; coordinating third party support promotion of an Apache project milestone; being on-boarded onto a new payment system; coaching the PR team of an ASF sponsor regarding promoting their participation in the ASF, among other activities. In addition: Feathercast. Established in 2005, the Feathercast podcast series is the "voice of the ASF". Originally established as a personal project co-created by ASF Members Rich Bowen and David Reid, Feathercast grew within ComDev and showcases an array of Apache projects and people, as well as promotes ApacheCon, before, during, and after the event. Feathercast's day-to-day operations continue to be run by ComDev team members, and Rich has recently initiated a series of regularly-scheduled interviews. There are currently five new interviews on https://feathercast.apache.org/ during this time period. ASF M&P has added Feathercast to its promotional channels helps highlight their interviews on social media and news updates.
[REPORT] ASF Marketing & Publicity — May 2020 I. Budget: we await approval for the FY2021 budget, which has been revised a few times in light of COVID-19-related events. The contract with HALO Worldwide has not yet been renewed. II. Cross-committee Liaison: Sally Khudairi continues to support ASF Fundraising with Sponsor Relations, Sponsorship renewals and payments, and Targeted Sponsor commitments. There is no denying that the novel coronavirus has impacted Sponsor budgets, that has resulted in delays in some renewals and payments. COVID-19-related cancellations, postponements, and reconfigurations have put our work with ASF 2020 Conferences on hold until they are ready to announce new approaches. We announced the new Board of Directors https://s.apache.org/Board2020 ; welcomed the ASF's 34 new Members https://s.apache.org/q14mx ; published the second post on the ASF Infrastructure team "Inside Infra: Drew Foulks" https://s.apache.org/InsideInfra-Drew ; issued the Apache Month in Review: April 2020 https://s.apache.org/Apr2020 ; and published "Success at Apache: bringing the Apache Beam firefly to life" https://s.apache.org/bmq4l. We are preparing the FY2020 Annual Report. Post-production continues on the ASF documentary, "Trillions and Trillions Served". III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 16 April - The Apache Software Foundation Announces Apache® ShardingSphere™ as a Top-Level Project IV. Informal Announcements: we published 9 items on the ASF "Foundation" Blog, including 4 Apache News Round-ups and 1 monthly overview, totalling 310 news summaries published to date. We tweeted 16 items to 56.8K followers on Twitter, and posted 12 items to 40.5K followers on LinkedIn that garnered more than 57K organic impressions. V. Future Announcements: 2 announcements are on hold, and 2 are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones, "Did You Know?" success stories, "Have You Met?" highlights, and "Project Perspectives" profiles are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to five media queries. The ASF received 972 press clips vs. last month's clip count of 1,178. Media coverage of Apache projects yielded 1,241 press hits vs. last month's 1,821. ApacheCon received 3 press hits. VII. Analyst Relations: we received one briefing request during this time, and have been working with an analyst regarding an Apache project featured in an upcoming Webinar. Apache was mentioned in 2 reports by Gartner; 2 reports by Forrester; 7 reports by 451 Research; and 8 reports by IDC. VIII. Central Services: the Creative team are fine-tuning the apache.org homepage with some additional adjustments and are also in the final stages of creating a new templated, customizable logo set for the new Apache Local Chapter initiative. We are contemplating options for editorial production, as volunteer availability is limited. IX. Events liaison: support for events is on hold due to the coronavirus impact on ASF Conferences, and will resume once the planning team roll out their new strategy for events in 2020. X. Newswire and press clip accounts: we are considering establishing standalone accounts for the ASF to avoid any possible conflict with billing pass-throughs from HALO Worldwide. # # #
[REPORT] ASF Marketing & Publicity — April 2020 I. Budget: we continue to reconcile a bill presented by a vendor that has already been paid in 2019. Given the circumstances surrounding the pandemic, there have been delays on this front, but hope to get this resolved by the end of the fiscal year. II. Cross-committee Liaison: Sally Khudairi continues to support ASF Fundraising with Sponsor Relations, Sponsorship renewals and payments, and Targeted Sponsor commitments. There have been delays over the past quarter that may impact our end-of-year targets with respect to renewals and receivables. Our work with ASF 2020 Conferences is on pause due to COVID-19-related cancellations and postponements. We announced the ASF’s 21st Anniversary https://s.apache.org/21stAnniversary; the new Board of Directors https://s.apache.org/Board2020 ; launched a new monthly post on ASF Infrastructure team "Inside Infra: Chris Thistlethwaite" https://s.apache.org/InsideInfra-Chris ; issued the Apache Month in Review: March 2020 https://s.apache.org/Mar2020 ; and published "Success at Apache: Welcoming Communities Strengthens the Apache Way" https://s.apache.org/tcs0m. Post-production continues on the ASF documentary, "Trillions and Trillions Served". III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: 26 March - The Apache® Software Foundation Celebrates 21 Years of Open Source Leadership IV. Informal Announcements: we published 9 items on the ASF "Foundation" Blog. 4 Apache News Round-ups and 1 monthly overview were issued, with a total of 304 news summaries published to date. We tweeted 12 items to 56.5K followers on Twitter, and posted 11 items on LinkedIn that garnered more than 27K organic impressions. V. Future Announcements: 2 announcements are on hold. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones, "Did You Know?" success stories, "Have You Met?" highlights, and "Project Perspectives" profiles are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to six media queries. The ASF received 1,178 press clips vs. last month's clip count of 1,276. Media coverage of Apache projects yielded 1,821 press hits vs. last month's 1,622. ApacheCon received 105 press hits. VII. Analyst Relations: we received no briefing requests during this time, although we have been following up with an analyst regarding an Apache project featured in an upcoming Webinar. Apache was mentioned in 1 report by Gartner; 3 reports by Forrester; 5 reports by 451 Research; and 8 reports by IDC. VIII. Central Services: the Creative team have updated the apache.org home page and second tier templates for the ASF's 21st Anniversary. We are also creating a new templated logo set for the new Apache Local Chapter initiative that would allow for slight customization by each location. We are exploring options for editorial production due to limited volunteer availability. IX. Events liaison: support for events is on hold due to the coronavirus impact on ASF Conferences; we are standing by to help promote any updates to Apache Roadshows and ApacheCon. We have also secured a new Targeted Sponsor who will be helping promote future ASF Conferences as a Media Partner. X. Newswire and press clip accounts: all accounts are auto-renewing to ensure uninterrupted service. We are working to resolve accounts issues with one of our vendors. # # #
I. Budget: we are sorting out some budget anomalies, such as charges from other ASF operations areas mistakenly applied against the M&P budget, as well as reconciling a small handful of bills that continue to be presented by a vendor that has already been paid. We intend to resolve the outstanding issues during March to avoid a scramble at the end of the fiscal year. II. Cross-committee Liaison: Sally Khudairi continues to support ASF Fundraising with Sponsor Relations outreach, Sponsorship renewals, Targeted Sponsor commitments, pursuing outstanding sponsorship fee payments. We have successfully secured commitment for a multi-year Platinum sponsorship which will commence towards the end of FY2020. We are also making arrangements for a one-off corporate donation valued between ASF Platinum and Gold levels to be received before the end of FY2020. We are also developing a specific Targeted fund towards TAC sponsorship for Apache events, but will be holding off on launching due to widespread corporate travel bans and serious health risks by travelling to events. Our work with ASF 2020 Conferences has shifted towards assisting with status notifications for those events impacted by the coronavirus. We also published The Apache Software Foundation Statement on the COVID-19 Coronavirus Outbreak https://s.apache.org/COVID-19 , as well as sent messages of support and encouragement to ASF Sponsors and Committers during this difficult time; the FY2020 Q3 Report/Operations Summary https://s.apache.org/r6s5u , "Success at Apache: Google Summer of Code Mentorship --inside the GSoC 2019 Mentor Summit" https://s.apache.org/ejj5q , and the February edition of the Apache Month in Review (a new monthly overview of events that have taken place within the Apache community) https://s.apache.org/Feb2020 . Post-production continues on the ASF documentary, "Trillions and Trillions Served". III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe. 3 March - The Apache Software Foundation Announces Apache® Brooklyn(TM) v1.0 27 February - The Apache Software Foundation Announces 20th Anniversary of Apache® Subversion® IV. Informal Announcements: we published 14 items on the ASF "Foundation" Blog. 5 Apache News Round-ups and 2 monthly overviews were issued, with a total of 299 news summaries published to date. We tweeted 28 items to 56.3K followers on Twitter, and posted 21 items on LinkedIn that garnered more than 73K organic impressions. V. Future Announcements: 2 announcements are on hold. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones, "Did You Know?" success stories, "Have You Met?" highlights, and "Project Perspectives" profiles are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to five media queries. The ASF received 1,276 press clips vs. last month's clip count of 1,213. Media coverage of Apache projects yielded 1,622 press hits vs. last month's 1,180. ApacheCon received 3 press hits. VII. Analyst Relations: we received two briefing requests and one extended fact-check. Apache was mentioned in 2 reports by Gartner; 8 reports by Forrester; 6 reports by 451 Research; and 5 reports by IDC. VIII. Central Services: the Creative team have been updating the Apache project logo page and updating all "Powered By Apache" badges where possible. Our work on a new home page for Central Services requests (both Creative and Editorial) continues. We continue to grapple with gaps in editorial production due to volunteers' limited availability. IX. Events liaison: we have been assisting a member of the "executive team" with their keynote presentation at a Sponsor-run event, which has since become an online event due to the coronavirus. We received offers to hold an ASF booth at two Apache project events, and are seeking local volunteers from ComDev to participate, providing that they are still taking place. We have also been providing supporting communications regarding the coronavirus impact on ASF Conferences, including Apache Roadshows and ApacheCon. X. Newswire and press clip accounts: all accounts are auto-renewing through 2020 to ensure we have constant service and access without interruption. We have been experiencing some accounts issues with one of our vendors following their acquisition and double-rebranding: it appears that their systems are still not fully integrated, as we continue to simultaneously receive confirmation of payment and overdue bill notifications. In addition, their online press release distribution management system mis-assigned a HALO-originating, non-ASF project to the ASF account. HALO will be reimbursing the ASF for the amount and paid in error. # # #
[REPORT] ASF Marketing & Publicity — February 2020 I. Budget: we remain on budget as planned. A few additional vendor invoices have been forwarded for payment processing; we are also examining our spend on the "Trillions" documentary: a portion of this budget may need to be carried into the FY2021 budget as the work continues. II. Cross-committee Liaison: Sally Khudairi supports ASF Fundraising by securing ASF Sponsor renewals, pursuing outstanding sponsor payments, and confirming commitments from ASF Targeted Sponsors. We have pre-pitched ASF 2020 Conferences to our Sponsors, and will liaise with the sales support team as our work continues. We are promoting the CFPs for Apache Roadshow/DC and ApacheCon, and have been assisting the Apache Roadshow/Seattle with any questions. We supported ASF Diversity & Inclusion by inviting Apache PMCs to submit proposals for internships through Outreachy. We published "Apache in 2019 - By The Digits" https://s.apache.org/Apache2019Digits , the "Apache Software Foundation Security Report: 2019" https://s.apache.org/tbyxg ; and the latest “Success at Apache” post, "Literally", https://s.apache.org/xjcrj . The ASF documentary, "Trillions and Trillions Served", is in post-production and on schedule, and released its first teaser https://s.apache.org/ASF-Trillions III. Press Releases: no formal announcements were issued via the newswire service, ASF Foundation Blog, or announce@apache.org during this timeframe. IV. Informal Announcements: we published 6 items on the ASF "Foundation" Blog. 5 Apache News Round-ups were issued, with a total of 292 weekly summaries published to date. We tweeted 27 items to 56K followers on Twitter, and posted 23 items on LinkedIn that garnered more than 78.8K organic impressions. We have also begun to tweet again for the Apache Incubator after a 2-year hiatus. V. Future Announcements: 3 announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones, "Did You Know?" success stories, "Have You Met?" highlights, and "Project Perspectives" profiles are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to two media queries. The ASF received 1,213 press clips vs. last month's clip count of 1,150. Media coverage of Apache projects yielded 1,180 press hits vs. last month's 1,550. ApacheCon received 1 press hit. VII. Analyst Relations: we received no briefing requests for at this time. Apache was mentioned in 1 report by Gartner; 6 reports by Forrester; 4 reports by 451 Research; and 5 reports by IDC. VIII. Central Services: the Creative team has finalized tweaks to the ApacheCon site https://www.apachecon.com/ . They have also relaunched the ASF Fundraising landing page http://apache.org/foundation/contributing.html , and are continuing work on refining the Apache PLC4X theme, as well as updating the Apache project logo page. Our work on a new home page for Central Services that will enable both Creative and Editorial teams to standardize the process to request assistance and track progress. We are rolling out new editorial projects, but have scheduling gaps to accommodate volunteers' limited availability. IX. Events liaison: we continue to support ComDev-coordinated events, such as FOSDEM and DevNexus, as well as ASF Conferences, including Apache Roadshows and ApacheCon. X. Newswire and press clip accounts: all accounts are auto-renewing through 2020 to ensure we have constant access without interruption. # # #
[REPORT] ASF Marketing & Publicity — January 2020 I. Budget: we continue on budget as planned. A few vendor invoices arrived at the end of the month and have been forwarded for payment processing. II. Cross-committee Liaison: Sally Khudairi continues to support ASF Fundraising by securing ASF Sponsor renewals, pursuing outstanding sponsor payments, and running the 2019 Individual and Corporate Giving campaign, which grossed 222% more than 2018's donations. In addition, we promoted the 2020 ASF Community Survey and Apache Roadshow/DC, and published the Q2 FY2020 Foundation Operations Summary (quarterly report) https://s.apache.org/2kv2n . Three Platinum Sponsor profiles remain on hold due to Sponsor scheduling. The ASF documentary, "Trillions and Trillions Served", is in post-production and on schedule. III. Press Releases: no formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe. IV. Informal Announcements: we published 7 items on the ASF "Foundation" Blog. 4 Apache News Round-ups were issued, with a total of 287 weekly summaries published to date. We tweeted 52 items to 55.7K followers on Twitter, and posted 45 items on LinkedIn that garnered more than 130.4K organic impressions. V. Future Announcements: 2 announcements are awaiting follow-up from their respective Project Management Committees (PMCs). Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones, "Did You Know?" success stories, "Have You Met?" highlights, and "Project Perspectives" profiles are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to two media queries. The ASF received 1,150 press clips vs. last month's clip count of 1,411. Media coverage of Apache projects yielded 1,550 press hits vs. last month's 2,322. ApacheCon received 1 press hit. VII. Analyst Relations: we received a request for a second briefing and have responded to a small handful of fact-checking queries for an upcoming report. Apache was mentioned in 2 reports by Gartner; 2 reports by Forrester; 6 reports by 451 Research; and 8 reports by IDC. VIII. Central Services: the Creative team continue work on tweaks to the ApacheCon pages, as well as refining the Apache PLC4X theme, the ASF Fundraising pages, and Apache project logo pages. We are in the process of developing a new landing page for Central Services that will enable us to standardize how we process requests and track progress. We anticipate securing re-commitment from those volunteers who signed up to assist with editorial services, but were unable to do so last year. We are developing the 2020 publishing schedule, which includes a new blog series that will launch hopefully in January. IX. Events liaison: we are supporting ComDev-coordinated events, as well as some that have presentations by individual ASF Members, Apache PMCs and their communities. They include third party events such as DevNexus, FOSDEM, and Huawei Developer Conference 2020, ASF Conferences (Apache Roadshows and ApacheCon), and a handful of project MeetUps in China. X. Newswire and press clip accounts: our press release and clipping services will auto-renew through 2020 to ensure we have constant access without interruption. # # #
[REPORT] ASF Marketing & Publicity — December 2019 I. Budget: we are on budget as planned. No outstanding payments are due at this time. II. Cross-committee Liaison: Sally Khudairi continues to support ASF Fundraising with ASF Sponsor renewals, onboarding new Targeted Sponsors, launching the end-of-year Individual and Corporate Giving campaign, and working with virtual to close out outstanding sponsor payments. Additional support provided includes publishing the Foundation Statement on the sale of the .org registry https://s.apache.org/zkthl , helping launch the 2020 ASF Community Survey for Diversity & Inclusion https://s.apache.org/pzol5 , and provide strategic and tactical support for ASF Conferences, ComDev, and Brand Management. We published the Foundation Operations Summary (quarterly report) for Q1 FY2020 https://s.apache.org/a6s40 , and are preparing the Q2 report for publishing before the end of the year. We helped develop an FAQ for a new project. Two Platinum Sponsor case studies/profiles (similar to https://s.apache.org/jKNc ) are on hold due to Sponsor scheduling. The ASF documentary, “Trillions and Trillions Served”, is in post-production. III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 4 December 2019: The ApacheⓇ Software Foundation Welcomes CloudBees as its Newest Targeted Sponsor at the Platinum Level IV. Informal Announcements: 8 items were published on the ASF "Foundation" Blog. 4 Apache News Round-ups were issued, with a total of 283 weekly summaries published to date. We tweeted 33 items to 55.5K followers on Twitter, and posted 6 items on LinkedIn that garnered more than 101.2K organic impressions. V. Future Announcements: 2 announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones, "Did You Know?" success stories, “Have You Met?” highlights, and “Project Perspectives” profiles are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to two media queries. The ASF received 1,411 press clips vs. last month's clip count of 1,313. Media coverage of Apache projects yielded 2,322 press hits vs. last month's 2,260. ApacheCon received 126 press hits. VII. Analyst Relations: we received 2 requests for fact-checking of an upcoming analyst report, and have also been working on a few insights projects. Apache was mentioned in 3 reports by Gartner; 4 reports by Forrester; 3 reports by 451 Research; and 4 reports by IDC. VIII. Central Services: Kenneth Paskett is working on updates to the ApacheCon pages, Apache PLC4X theme, ASF Fundraising pages, and Apache project logo pages (in collaboration with Daniel Gruno). He is also creating a new landing page for Central Services, which will utilize Jira for project progress. The volunteers for editorial services have mostly been unavailable over the past 6 weeks, aside from Swapnil Mane, who has continued to publish the majority of the Weekly News Round-ups. We have also had to adjust our publishing schedule of our “Success at Apache” series due to the availability of volunteer contributors. IX. Events liaison: we are supporting members of the Apache community who are managing ASF booths by providing with signage, stickers, and swag for upcoming third party events, including DevNexus, FOSDEM, and Huawei Developer Conference 2020. We are also assisting ASF Conferences with planning and advisory assistance for 2020 Roadshows and ApacheCon. We are working with ASF VP ConCom Sharan Foga on stickers/swag production for community events as well as various project MeetUps in China. X. Newswire and press clip accounts: our pre-paid press release package and clipping service have been set to auto-renew through 2020 to ensure we have constant access without interruption. # # #
[REPORT] ASF Marketing & Publicity — November 2019 I. Budget: we are on budget as planned, with no outstanding payments due at this time. II. Cross-committee Liaison: Sally Khudairi continues to support ASF Fundraising by securing 15 sponsorship renewals to date (7 Platinum, 5 Gold, 3 Silver), and is working with Virtual/ASF Accounting on settling a small handful of overdue sponsor payments. She is working with ASF Sponsor Ambassadors Bob Paulin and Craig Russell (Bronze sponsors) and Ted Liu (Chinese sponsors) on renewals as well as new candidate sponsors at the Silver and Bronze level. In addition, we are onboarding a new Targeted Sponsor. We are also preparing Individual Giving & Corporate Contribution campaigns that will be launching in the coming weeks. Additional support continues at the Foundation/executive-level, along with ASF Conferences, ComDev, Brand Management, and Diversity & Inclusion as needed. We published the Q1FY2020 Foundation Operations Summary (quarterly report) https://s.apache.org/a6s40 , and are working on a Sponsor case study/profile (similar to https://s.apache.org/jKNc ) with support from Central Services/Editorial. Principal photography on "Trillions and Trillions Served" (the documentary on the ASF) resumed during ApacheCon Berlin https://blogs.apache.org/press/entry/trillions-and-trillions-served-a ; we have wrapped filming and are now entering post-production. III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe. - 4 November 2019: The Apache Software Foundation Announces Apache® SINGA™ as a Top-Level Project IV. Informal Announcements: 6 items were published on the ASF "Foundation" Blog. 5 Apache News Round-ups were issued, with a total of 279 weekly summaries published to date. We tweeted 54 items to 55.3K followers on Twitter, and posted 23 items on LinkedIn that garnered more than 91.1K organic impressions. V. Future Announcements: 1 announcement is in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones, "Did You Know?" success stories, “Have You Met?” highlights, and “Project Perspectives” profiles are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 5 media queries. The ASF received 1,313 press clips vs. last month's clip count of 1,006. Media coverage of Apache projects yielded 2,260 press hits vs. last month's 2,240. ApacheCon received 15 press hits. We had done an exhaustive amount of work with local press in support of a Board-level keynote and overall ASF presence at a national developer conference, but the outcome was highly disconnected for myriad reasons: we are trying to see how it can be salvaged, if at all. This also impacted another event in the same country, with the same publisher, but with different Board members, who canceled their media activities as a result. VII. Analyst Relations: we received 1 analyst query. Apache was mentioned in 3 reports by Gartner; 4 reports by Forrester; 2 reports by 451 Research; and 7 reports by IDC. We are also working with a global top 5 FinServ on a research project. VIII. Central Services: Kenneth Paskett attended ApacheCon Berlin on behalf of ASF Marketing & Publicity/Central Services and met with the Open Source Design community to explore ways we can engage on future Apache-related projects. The timing is favorable, as a small handful of projects are seeking our assistance with various creative and UX/site-related projects. We are also finalizing the list of Central Services/Editorial projects through 2019. IX. Events liaison: we will be supporting the Apache community with signage, stickers, and swag for the ASF booths at Devnexus and FOSDEM in February 2020. Per usual, we are standing by to assist ASF Conferences with planning, advisory, and oversight for 2020 Roadshows and ApacheCon as needed. X. Newswire accounts: our pre-paid press release package with GlobeNewswire expires in 2021, but we will likely need to renew before then. # # #
[REPORT] ASF Marketing & Publicity - October 2019 I. Budget: we are on budget as planned, with some payments processing for expenses incurred during ApacheCon. II. Cross-committee Liaison: Sally Khudairi continues to support ASF Fundraising, has secured 7 sponsorship renewals (3 Platinum, 2 Gold, 2 Silver) and is working with a handful of donations, including Targeted Sponsorships and cryptocurrency contributions. Additional support with Foundation/executive-level communications continues per usual, plus ASF Conferences, ComDev, Brand Management, and the recent addition of outreach assistance for Diversity & Inclusion. We're involved with the planning for ApacheCon 2020 and upcoming Roadshow(s), are coordinating participation of three PMCs with a hackathon at the University of Delhi, and organizing a booth at All Things Open (turnaround time of less than two business days for both events). We published the following Success at Apache posts: "Mentor Your Mentor" https://s.apache.org/orco1 and "Why you'd want to become an Apache Committer" https://s.apache.org/iflt2 . We are preparing to publish the next Foundation Operations Summary (quarterly report), are working on a Sponsor case study/profile (similar to https://s.apache.org/jKNc ), and reviving the "Have You Met?" series https://blogs.apache.org/foundation/entry/the-asf-asks-have-you to showcase various Apache projects. We wrapped the 20th Anniversary promotions for the "Community Over Code. Code Over Community" photoshoot https://blogs.apache.org/press/entry/community-over-code-code-over ; principal photography on "Trillions and Trillions Served" (the documentary on the ASF) was completed during ApacheCon Las Vegas https://blogs.apache.org/press/entry/trillions-and-trillions-served-a ; filming will resume at ApacheCon input Berlin. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 24 September 2019: The Apache Software Foundation Announces Apache® Rya™ as a Top-Level Project - 24 September 2019: The Apache® Software Foundation Announces Program Highlights for ApacheCon™ Europe IV. Informal Announcements: 9 items were published on the ASF "Foundation" Blog. 5 Apache News Round-ups were issued, with a total of 274 weekly summaries published to date. We tweeted 51 items to 55K followers on Twitter, and posted 14 items on LinkedIn that garnered more than 69.5K organic impressions. V. Future Announcements: 1 announcement is in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones, "Did You Know?" success stories, "Have You Met?" highlights, and "Project Perspectives" profiles are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 4 media queries. The ASF received 1,006 press clips vs. last month's clip count of 1,024. Media coverage of Apache projects yielded 2,240 press hits vs. last month's 1,954. ApacheCon received 123 press hits. The introductory course materials for Media & Analyst Training is available from http://apache.org/foundation/press/ for those wanting to take the training without having to wait for the next ApacheCon. VII. Analyst Relations: we received 2 analyst queries. Apache was mentioned in 3 reports by Gartner; 3 reports by Forrester; 4 reports by 451 Research; and 1 report by IDC. We are also working with Gartner on an audit of a research project. VIII. Central Services: we continue to build our support services team. Kenneth Paskett has been supporting overall graphics requirements for the ASF Press Kit http://apache.org/foundation/press/kit/ , as well as providing signage for presentations, Apache project logo designs/recommendations, and creative assets for third party events. He will be attending ApacheCon Berlin on behalf of ASF Marketing & Publicity/Central Services and will be liaising with the Open Source Design community to explore ways we can engage on future Apache-related projects. We have added Paul Berschick to the Central Services/Creative team, and thank him for his "badge generator" using the ASF's #LoveApache template https://aceu19.apachecon.com/enhance-your-social-media-avatar (this will be part of the ASF's media kit). We have also confirmed new dedicated Central Services/Editorial team members: Maria Cruz, MJ Foulks, Ruth Holloway, and Swapnil Mane. Sally is developing a master editorial calendar and workplan for the team. IX. Events liaison: with ApacheCon North America wrapped, focus has been on supporting Berlin with promotions and sponsorships. Sally also coordinated the ASF's participation at the Cumbre de Contribuidores de Open Source Software event/Guadalajara 14-15 September, Huawei Direct/Shanghai 18-20 September, and is currently developing a Foundation-level presentation for the ASF Chairman keynote at the Tencent Cloud Techo Developer Conference/Beijing 6-7 November. The ASF will be presenting at All Things Open/Raleigh 13-15 October, and was also provided a last-minute booth that will be staffed by Rob Tompkins and Eric Covener. Promotional materials and signage were ordered on a rush basis (1 business day turnaround). X. Newswire accounts: our pre-paid press release package with GlobeNewswire is active and running through 2021. # # #
[REPORT] ASF Marketing & Publicity - September 2019 I. Budget: the majority of our annual budget has been expended in support of three consecutive events (ApacheCon North America, Huawei Connect, and ApacheCon Europe); expenses included both promotional items and travel/lodging for service providers (documentary filmmakers, etc.) as well as select ASF team members. II. Cross-committee Liaison: as VP Sponsor Relations, Sally Khudairi is supporting ASF Fundraising by engaging new sponsors (3 Bronze), securing sponsorship renewals (2 Bronze), onboarding new sponsors, and liaising on sponsorships for both ApacheCon North America and Europe. She organized the ASF Sponsor Luncheon at ApacheCon for 36 attendees, 13 of whom were ASF Board and Executive team members, plus ASF Sponsor Ambassadors Ted Liu, Bob Paulin, and Craig Russell. The ASF FY2019 Annual Report was published at https://s.apache.org/FY2019AnnualReport III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe. 13 August 2019: The Apache® Software Foundation Announces Annual Report for 2019 Fiscal Year IV. Informal Announcements: 5 items were published on the ASF "Foundation" Blog. 5 Apache News Round-ups were issued, with a total of 269 weekly summaries published to date. We tweeted 46 items to 54.8K followers on Twitter, and posted 14 items on LinkedIn that garnered more than 44.7K organic impressions. V. Future Announcements: 1 announcement is in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we welcomed 3 journalists and 4 bloggers at ApacheCon, and we responded to 9 general media queries. The ASF received 1,024 press clips vs. last month's clip count of 1,919. Media coverage of Apache projects yielded 1,954 press hits vs. last month's 3,104. ApacheCon received 145 press hits. We held Intermediate Media & Analyst Training during ApacheCon with four first-time and three repeat- participants. For those Committers interested in taking the Beginner session, it is now available from http://apache.org/foundation/press/ to help offset the year-round demand for the training without having to wait for the next ApacheCon. VII. Analyst Relations: we received three analyst queries. Apache was mentioned in 2 reports by Gartner; 1 report by Forrester; 5 reports by 451 Research; and 3 reports by IDC. VIII. Central Services: we continue to build our support services for both the Foundation and PMCs. This is a slow roll-out that began in January 2019 starting with creative projects (ASF 20th Anniversary logos, supporting graphics in the ASF Press Kit http://apache.org/foundation/press/kit/ , and signage for ApacheCon and third party events). We have counseled various Apache projects and their communities on a variety of creative issues pertaining to Websites and logos for Apache projects and their communities. Kenneth Paskett has been named Creative Lead, having been involved with the re-design of the Apache feather logo and Website relaunch in 2016 and for the ASF’s 20th Anniversary in 2019, as well as the ApacheCon Website relaunch in 2019. Kenneth will be attending ApacheCon Berlin on behalf of ASF Marketing & Publicity/Central Services and will be liaising with the Open Source Design community to explore ways we can engage on future Apache-related projects. The next focus of planning is dedicated editorial support services which will include standing ASF communications, Sponsor promotional activities, and special projects, amongst others. For the past 7 weeks, Swapnil Mane has stepped up to edit and publish the Apache Weekly News Round-ups, and has committed to publish future newsletters on a weekly basis. Over this past week, four new contributors (not yet Committers) have expressed interest in working with Sally in this area. This includes two individuals who offered to assist after participating in Media & Analyst Training. IX. Events liaison: ApacheCon North America concluded 48 hours ago. Our contributions, from the ASF booth to 20th Anniversary promotions to “Trillions and Trillions Served” documentary filming and “Community Over Code. Code Over Community” PMC photoshoots, have been successfully executed and well received. The “Trillions” documentary crew will continue filming their interviews with ASF co-founders and individual community members at ApacheCon Berlin in 5 weeks. Sally continues to participate in weekly planning calls with ApacheCon Europe event lead Myrle Krantz and conference producers newthinking/Plain Schwarz. Additional promotions for the Berlin event are being posted on Feathercast, with transcripts published on https://blogs.apache.org/conferences/ . Sally is also coordinating the ASF’s presence at the Cumbre de Contribuidores de Open Source Software (CCOSS) event in Guadalajara (14-15 September), and Huawei Direct in Shanghai (18-20 September). Due to scheduling, the training for ASF Sponsors, Members, and PMCs on how to host an "Apache@" event at corporate locations will be held at as a virtual training session at a later date. X. Newswire accounts: our pre-paid press release package with GlobeNewswire is active and running through 2021. # # #
[REPORT] ASF Marketing & Publicity - August 2019 I. Budget: we are on budget and are on an accelerated schedule to support three events in a month (ApacheCon North America, Huawei Connect, and ApacheCon Europe). HALO Worldwide is supporting the overflow on expenses that are unable to be covered by the M&P credit card (maximum limit): this includes 20th Anniversary promotional items and travel for select team members. II. Cross-committee Liaison: Sally Khudairi continues to support ASF Fundraising by engaging new sponsors (1 Silver), securing sponsorship renewals (1 Platinum, 2 Silver, and 3 Bronze), signing and onboarding new sponsors, and working on ApacheCon sponsorships. Work with ASF Conferences continues with expanded activities for ApacheCon/Las Vegas in 4 weeks. The latest "Success at Apache" post, “The Path To Berlin,” is live at https://s.apache.org/xqvbo . The ASF FY2019 Annual Report has been published: press release https://s.apache.org/w7bw1 full report at https://s.apache.org/FY2019AnnualReport III. Press Releases: there were no formal announcements issued via the newswire service, ASF Foundation Blog, or announce@apache.org during this timeframe. IV. Informal Announcements: 5 items were published on the ASF "Foundation" Blog. 4 Apache News Round-ups were issued, with a total of 264 weekly summaries published to date. We tweeted 20 items to 54.2K followers on Twitter. We posted 4 items on LinkedIn, which garnered more than 31K organic impressions. Sally was on medical leave for most of July; special thanks to Swapnil Mane for stepping up to publish the Apache Weekly News Round-ups during this time, and for his commitment to publish future newsletters on a weekly basis. Thanks also to Daniel Gruno for supporting the effort and facilitating the publishing process. V. Future Announcements: 3 announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 3 media queries. The ASF received 1,919 press clips vs. last month's clip count of 865. Media coverage of Apache projects yielded 3,104 press hits vs. last month's 2,130. ApacheCon received 97 press hits. We will be offering Intermediate Media & Analyst Training during ApacheCon, and will be offering the Beginner session online for any Apache Committer to take at their convenience. This will help offset the year-round demand for the training materials and to help folks unable to attend or wait for the next ApacheCon to get started. VII. Analyst Relations: we received one analyst query. Apache was mentioned in 1 report by Gartner; 2 reports by Forrester; 5 reports by 451 Research; and 5 reports by IDC. VIII. Graphics: members of the new Central Services sub-group under Marketing & Publicity are successfully collaborating on the development of new creative assets to promote the ASF and ApacheCon, and are developing plans/processes for new projects. We launched the new #LoveApache badge for third parties to include their logos/images with the Apache brand for stickers and online applications http://apache.org/foundation/press/kit/#badges . We reached out to the Open Source Design community for possible future collaboration and Kenneth Paskett from Central Services will be meeting them during ApacheCon Europe. IX. Events liaison: we continue to work closely with Virtual and newthinking/Plain Schwarz on various advisory and tactical support across ApacheCon/Las Vegas and Berlin. This includes ASF 20th Anniversary projects taking place onsite, such as the Peter Adams “Apache: Community Over Code. Code Over Community” photography project in Las Vegas as well as the “Trillions and Trillions Served” documentary being filmed in both Las Vegas and Berlin. New ApacheCon promotions are being posted on Feathercast, with transcripts published on blogs.apache.org, and will feature the same for ApacheCon Europe keynoters. We posted 3 items on the ASF Events/ApacheCon pages on LinkedIn, and the event producers have been very active in promoting the talks for both events. Sally continues to work closely with ASF VP Conferences Rich Bowen, and has scaled back day-to-day tactics with event sponsorship. She is also overseeing Sponsor Ambassador activities and the ASF’s presence at upcoming events including, Cumbre/CCOSS (September), and Huawei Direct (September). In addition, for the first time, as part of Central Services’ “Education and Outreach” activity, we are offering a new immersive session on how to host an "Apache@" event at corporate locations. Originally offered as a benefit for ASF Sponsors only, ASF Members and PMC members are invited to participate and learn best practices to help corporate teams succeed when contributing to Apache projects. X. Newswire accounts: our pre-paid press release package with GlobeNewswire has auto-renewed through 2021. # # #
[REPORT] ASF Marketing & Publicity - July 2019 I. Budget: we received Board signoff on the proposed FY2020 budget and projections through FY2024, and have begun to commence activities on select projects for the ASF 20th Anniversary at ApacheCon. II. Cross-committee Liaison: Sally Khudairi continues to support ASF Fundraising by engaging existing sponsors, securing sponsorship renewals (2 Silver and 2 Bronze sponsors), signing and onboarding new sponsors, and working on ApacheCon sponsorships. Her work with ASF Conferences continues. There have been several delays with securing and publishing "Success at Apache" posts over the past couple of months due to limitations in volunteer availability: this is being corrected. We are working on finalizing and publishing the ASF FY2019 Annual Report. She has also been supporting the ASF Board with drafting statements and minutes. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 11 July 2019 - The Apache® Software Foundation Announces Program for ApacheCon™ Europe - 24 June 2019 - Statement by The Apache Software Foundation Board of Directors IV. Informal Announcements: 5 items were published on the ASF "Foundation" Blog. 5 Apache News Round-ups were issued, with a total of 260 weekly summaries published to date. We tweeted 17 items to 54K followers on Twitter. We posted 8 items on LinkedIn, which garnered more than 39K organic impressions. V. Future Announcements: 1 announcement is in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 4 media queries. The ASF received 865 press clips vs. last month's clip count of 1,668. Media coverage of Apache projects yielded 2,130 press hits vs. last month's 3,263. ApacheCon received 14 press hits. VII. Analyst Relations: we received no analyst queries. Apache was mentioned in 2 reports by Gartner; 1 report by Forrester; 3 reports by 451 Research; and 2 reports by IDC. VIII. Graphics: members of the new Central Services sub-group under Marketing & Publicity have successfully completed the redesign and relaunch of https://www.apachecon.com/. Sally continues to develop graphics to promote the ASF and ApacheCon, and aims to collaborate with fellow members of Central Services on future requirements. IX. Events liaison: we continue to work closely with Virtual and newthinking/Plain Schwarz on various advisory and tactical support across ApacheCon/Las Vegas and Berlin. This includes engaging with various ApacheCon chairs to promote their tracks on Feathercast, with subsequent blog posts, and will endeavor to extend the same to ApacheCon Europe. We posted 6 items on the ASF Events/ApacheCon pages on LinkedIn, tweeted 8 items on the ApacheCon Twitter account (the event producers are picking up the pace on promoting event activities and individual sessions). Sally continues to work closely with ASF VP Conferences Rich Bowen, and plans to scale back her day-to-day involvement by mid-month, particularly with event sponsorship. She is also overseeing Sponsor Ambassador activities and the ASF’s presence at upcoming events such as OSCON (July), Cumbre/CCOSS (September), and Huawei Connect (September). X. Newswire accounts: we have 1 pre-paid press release with GlobeNewswire through December 2020. This order will auto-renew next month. # # #
[REPORT] ASF Marketing & Publicity - June 2019 I. Budget: we remain on standby for Board signoff on the proposed FY2020 budget and projections through FY2024. Time is of the essence as some projects planned to commence in the Summer require our commitment. II. Cross-committee Liaison: Sally Khudairi continues to support ASF Fundraising with engaging existing sponsors, securing $375K in sponsorship renewals, signing on new sponsors, and designing Sponsor forms. Her work with ASF Conferences is expanding, with continued planning, 4 new sponsors closed, marketing/creative/PR support, securing three keynoter speakers (2 for Las Vegas, 1 for Berlin), and finalized a new Community Partnership. There has been a delay with publishing the latest "Success at Apache" post, which should be rectified in the coming weeks. We published the latest "Project Perspectives" post, "Apache Weex (incubating) and The Apache Way" https://s.apache.org/jjzT . III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 5 June 2019 --The Apache® Software Foundation Announces Program and Early Registration Incentives for ApacheCon™ North America - 30 May 2019 --The Apache Software Foundation Welcomes JetBrains as its Newest Targeted Sponsor - 21 May 2019 --The Apache Software Foundation Announces Apache® Dubbo™ as a Top-Level Project IV. Informal Announcements: 11 items were published on the ASF "Foundation" Blog, and 1 item was published on the ApacheCon Blog. 4 Apache News Round-ups were issued, with a total of 255 weekly summaries published to date. We tweeted 33 items to 53.6K followers on Twitter. We posted 15 items on LinkedIn, which garnered more than 87K organic impressions. V. Future Announcements: 1 announcement is in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 8 media queries. The ASF received 1,668 press clips vs. last month's clip count of 1,854. Media coverage of Apache projects yielded 3,263 press hits vs. last month's 3,130. ApacheCon received 174 press hits. VII. Analyst Relations: we received 1 analyst query. Apache was mentioned in 2 reports by Gartner; 1 report by Forrester; 2 reports by 451 Research; and 2 reports by IDC. VIII. Graphics: as the new Central Services sub-group under Marketing & Publicity continues to build upon its work over the past three months, we are taking on new projects that include the redesign of apachecon.com. Sally continues to create all promotional graphics for use in social media to promote the ASF and ApacheCon, and aims to collaborate with fellow members of Central Services on future requirements. IX. Events liaison: we continue to work closely with Virtual and newthinking/Plain Schwarz on various advisory and tactical support across ApacheCon/Las Vegas and Berlin. We posted 10 items on the ASF Events and Apache Roadshow/Chicago pages on LinkedIn, tweeted 32 items on the ApacheCon Twitter account, and created all promotional graphics, animations, and digital ad campaigns. Sally continues to work closely with ASF VP Conferences Rich Bowen, and plans to scale back her day-to-day involvement by mid-month. X. Newswire accounts: we have 3 pre-paid press releases with GlobeNewswire through December 2020. # # #
[REPORT] ASF Marketing & Publicity - May 2019 I. Budget: we have kicked off the new fiscal year with no vendor issues (all payments are on schedule), and are standing by to answer any questions related to the proposed FY2020 budget and projections through FY2024. II. Cross-committee Liaison: Sally Khudairi continues to support ASF Fundraising with engaging existing sponsors, securing sponsorship renewals, and signing on new sponsors; the team at Virtual have been very responsive in ensuring timely invoicing and follow through. Assistance to ASF Conferences is ongoing, through planning, sponsorships, marketing and creative, PR and promotion, and a variety of supporting tactics for Apache Roadshow/Chicago, ApacheCon/Las Vegas, and ApacheCon/Berlin. Sally closed 20 of 22 event sponsor opportunities, and has secured a second media partnership to help promote all three events. We are editing two "Success at Apache" posts, as well as a new "Project Perspectives" post (highlighting how The Apache Way helps Apache projects and their communities). Sally will attend the ASF Board face-to-face meeting in May. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 29 April - The Apache® Software Foundation Expands Infrastructure with GitHub Integration - 24 April - The Apache Software Foundation Announces Apache® NetBeans™ as a Top-Level Project - 24 April - The Apache Software Foundation Announces Apache® SkyWalking™ as a Top-Level Project - 23 April - The Apache Software Foundation Announces Apache® PLC4X™ as a Top-Level Project IV. Informal Announcements: 11 items were published on the ASF "Foundation" Blog, and 1 item was published on the ApacheCon Blog. 5 Apache News Round-ups were issued, with a total of 251 weekly summaries published to date. We tweeted 90 items to 53.3K followers on Twitter. We posted 26 items on LinkedIn, which garnered more than 129.5K organic impressions. V. Future Announcements: 1 announcement is in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 7 media queries. The ASF received 1,854 press clips vs. last month's clip count of 1,891. Media coverage of Apache projects yielded 3,130 press hits vs. last month's 3,510. ApacheCon received 8 press hits. VII. Analyst Relations: we received 2 analyst queries. Apache was mentioned in 3 reports by Gartner; 2 report by Forrester; 3 reports by 451 Research; and 6 reports by IDC. VIII. Graphics: whilst no new programs are planned, Sally continues to create all promotional graphics for use in social media to promote the ASF and ApacheCon. IX. Events liaison: we have been providing considerable support to all Apache events, most actively the Apache Roadshow/Chicago, from marketing/promotion to sponsorship sales to badges/lanyard production. Work continues with Virtual and newthinking/Plain Schwarz on various advisory and tactical support across ApacheCon/Las Vegas and Berlin. We posted 8 items on the ASF Events and Apache Roadshow/Chicago pages on LinkedIn, tweeted 73 items on the ApacheCon Twitter account, and created all promotional graphics, animations, and digital ad campagins. Sally continues to work closely with ASF VP Conferences Rich Bowen, and will be meeting during the face-to-face Board Meeting to discuss plans and goals through FY2020. She is also planning the redesign of the apachecon.com site. X. Newswire accounts: we have 7 pre-paid press releases with GlobeNewswire through December 2020. # # #
[REPORT] ASF Marketing & Publicity - April 2019 I. Budget: we remain on budget and on schedule through the remaining weeks of the fiscal year. Sally Khudairi requested a substantial, one-time increase in the FY2020 budget for special projects to support promotion of the ASF building upon the 20th Anniversary. II. Cross-committee Liaison: Sally continues to work closely with VP Fundraising Daniel Ruggeri on ASF Fundraising activities. We continue to work with existing sponsors, secure sponsorship renewals, and sign on new sponsors; the team at Virtual are engaged to ensure timely invoicing. We are preparing agreements and communications tactics for two incoming Targeted Sponsors. We are liaising with ASF Legal on behalf of two Platinum-level Sponsors, and with three Platinum-level Sponsors on behalf of ASF Infrastructure. The Central Services sub-group helped with with three creative projects (site refresh of apache.org, developing 20th Anniversary logo assets, and providing supporting graphics for Apache Conferences). Sally continues to assist ASF Conferences with planning, sponsorships, marketing and creative, PR and promotion, and related tactics for Apache Roadshow/Chicago, ApacheCon/Las Vegas, and ApacheCon/Berlin, and closed 16 event sponsor opportunities (Platinum sponsorships for Vegas are sold out, and are actually oversubscribed), and has also secured the first media partnership that will be promoting all three events. We published two "Success at Apache" posts: "What You Need to Know" https://s.apache.org/i1tM , and "Positively impacting the world one contribution at a time" https://s.apache.org/aATd . We launched "Project Perspectives", a new blog series that highlight how The Apache Way helped Apache projects and their communities, with "Apache RocketMQ and The Apache Way" https://s.apache.org/c358 . We completed the second ASF Sponsor Case Study, "Apache Software Foundation Platinum Sponsor Profile: Leaseweb" https://s.apache.org/apco , and published "The Apache Way to Sustainable Open Source Success" https://s.apache.org/GhnI . Sally was invited to attend and participate in the ASF Board face-to-face meeting in May. IIa. The ASF 20th Anniversary formally rolled out on 26 March, with much enthusiasm from the Apache community at-large, and activity with our Sponsors. Highlights include: - Press release https://s.apache.org/ASF20thAnniversary - Our Founders look back on 20 Years of the ASF! https://s.apache.org/YnHi - 20 Years of Open Source Innovation, The Apache Way https://s.apache.org/CmA3 - ASF Promo Video https://s.apache.org/ASF20 - Briefing: The Apache Way http://www.apache.org/theapacheway/ - Foundation Highlights: 1999-2019 http://www.apache.org/press/highlights.html - Foundation Reports and Statements http://www.apache.org/foundation/reports.html - ApacheCon Promo Video https://s.apache.org/ApacheCon - New "Face" of apache.org https://www.apache.org/ - Nearly 2,800 engagements on social media (Twitter and LinkedIn) - Digital ad campaigns garnered 287.5K impressions ( Supporting promotional tactics will continue through the calendar year, including special activities during ApacheCon North America/Las Vegas and Europe/Berlin. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - The Apache® Software Foundation Announces Call for Presentations and Registration Open for ApacheCon, its Official Global Conference Series - 26 March - The Apache® Software Foundation Celebrates 20 Years of Community-led Development "The Apache Way" - 21 March - The Apache Software Foundation Announces Apache® Unomi™ as a Top-Level Project - 20 March - The Apache Software Foundation Announces Apache® CloudMonkey® v6.0 IV. Informal Announcements: 11 items were published on the ASF "Foundation" Blog, and 2 items were published on the ApacheCon Blog. 4 Apache News Round-ups were issued, with a total of 246 weekly summaries published to date. We tweeted 54 items to 52.7K followers on Twitter. We posted 27 items on LinkedIn, which garnered more than 96.5K organic impressions. We also created new LinkedIn pages for ASF Events and Apache Roadshow/Chicago, which was used in conjunction with ad placement. V. Future Announcements: 2 announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 8 media queries. The ASF received 1,891 press clips vs. last month's clip count of 1,235. Media coverage of Apache projects yielded 3,510 press hits vs. last month's 2,461. ApacheCon received 265 press hits. VII. Analyst Relations: we received three analyst queries. Apache was mentioned in 10 reports by Gartner; 1 report by Forrester; 5 reports by 451 Research; and 6 reports by IDC. VIII. Graphics: now that the 20th Anniversary is behind us, we are beginning to plan to expand Central Services to include possible outside contributors and will be working on a strategy to promote involvement with new communities. IX. Events liaison: work continues with Virtual on tactics for the Apache Roadshow/Chicago and ApacheCon/Las Vegas, as well as with newthinking (now Plain Schwarz) on ApacheCon/Berlin. In addition, Sally continues work with ASF VP Conferences Rich Bowen on plans and goals for events in 2020. X. Newswire accounts: we have 11 pre-paid press releases with GlobeNewswire through December 2020. # # #
[REPORT] ASF Marketing & Publicity - March 2019 I. Budget: we remain on budget and on schedule. We are exploring additional promotional opportunities possible for the ASF 20th Anniversary, and will be submitting an addendum to our proposed budget for FY2020. II. Cross-committee Liaison: Sally Khudairi continues to work closely with VP Fundraising Daniel Rugger in restructuring ASF Fundraising. She continues to secure sponsorship renewals and is working with Virtual to ensure timely invoicing. We have signed a new Platinum Targeted Sponsor who will be announced later this month, and has been following up on numerous incoming sponsorship queries. The newly-established Central Services sub-group of ASF Marketing & Publicity has kicked off with three creative projects, namely the site refresh of apache.org, creating logo assets for the ASF's upcoming 20th Anniversary, and launching supporting graphics for Apache Conferences. Sally has been working closely with ASF Conferences across planning, sponsorships, marketing, and related tactics, and has successfully completed content and creative direction on the prospectuses for the upcoming Apache Roadshow/Chicago, ApacheCon/Las Vegas, and ApacheCon/Berlin, as well as launched a digital ad campaign for the Apache Roadshow/DC. The latest "Success at Apache" post, "Growing with the ASF", was published at https://s.apache.org/NoXH . The Quarterly Report for Q3 FY2019 is live at https://s.apache.org/nUxz . We are finalizing the next ASF Sponsor case study (offered exclusively to Gold and Platinum sponsors), which will be published in the coming days. Promotional planning and tactics continue for the upcoming ASF 20th Anniversary, which will be formally rolling out on 26 March and continue through the calendar year. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 4 March - MEDIA ALERT: The Apache Software Foundation to present on Apache software projects in government, cybersecurity, and more at Roadshow and Open Source Job Fair at George Mason University - 19 February - The Apache® Software Foundation Announces Apache Arrow™ Momentum IV. Informal Announcements: 7 items were published on the ASF "Foundation" Blog. 4 Apache News Round-ups were issued, with a total of 242 weekly summaries published to date. We tweeted 31 items to 52.1K followers on Twitter. We posted 11 items on LinkedIn, which garnered more than 38.2K organic impressions. V. Future Announcements: 3 announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 3 media queries, and are working on several placed articles by invitation. The ASF received 1,235 press clips vs. last month's clip count of 1,053. Media coverage of Apache projects yielded 2,461 press hits vs. last month's 2,062. ApacheCon received 120 press hits. We continue to work with several corporates that are involved with several Apache projects on externally-focused communications and publicity. VII. Analyst Relations: we received one analyst queries during this time. Apache was mentioned in 11 reports by Gartner; 2 reports by Forrester; 2 reports by 451 Research; and 6 reports by IDC. VIII. Graphics: we are completing development of promotional materials, assets, and Website refresh for the ASF's 20th Anniversary. Members of the new Central Services sub-group of ASF Marketing & Publicity have been collaborating successfully on the apache.org refresh, reviewing, judging, and optimizing the selected entry for the 20th Anniversary logo, and developing digital assets for Apache events. We plan to expand this group to include possible outside contributors and will be working on a strategy to promote involvement with new communities. IX. Events liaison: we continue to work closely with Virtual regarding the Apache Roadshow/Chicago and ApacheCon/Las Vegas, as well as preparing ApacheCon/Berlin for initial publicity. In addition, we are working with ASF Conferences and ComDev on new opportunities to promote Apache projects and exploring opportunities for ApacheCon in 2020. X. Newswire accounts: we have renewed our pre-paid press release contract with GlobeNewswire, which will run through December 2020. # # #
[REPORT] ASF Marketing & Publicity - February 2019 I. Budget: we remain on budget and on schedule. II. Cross-committee Liaison: Sally Khudairi continues restructuring efforts for ASF Fundraising, in collaboration with VP Fundraising Daniel Ruggeri and ASF Fundraising committee members. She has secured the renewal of a Platinum Sponsor and is reviewing contributions from all Targeted Sponsors with 60% responding within first 7 days with confirmed re-commitment for 2019. Sally also established the new Central Services sub-group of ASF Marketing & Publicity to manage various cross-Foundation projects, beginning with creative support, specifically graphics. She has also been working with ASF Conferences across planning, sponsorships, marketing, and related tactics. The latest "Success at Apache" post, "For Love or Money: Volunteer vs Professional Open Source", has been published at https://s.apache.org/ePHl . We published the first ASF Sponsor case study (offered exclusively to Gold and Platinum sponsors), "Apache Software Foundation Gold Sponsor Profile: Bloomberg" https://s.apache.org/jKNc . Planning continues for promotions surrounding the ASF's 20th Anniversary (the community-wide survey on "The Apache Way" closes mid-February https://s.apache.org/oxTr ). III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 23 January - The Apache Software Foundation Announces Apache® Hadoop® v3.2.0 IV. Informal Announcements: 8 items were published on the ASF "Foundation" Blog. 4 Apache News Round-ups were issued, with a total of 238 weekly summaries published to date. We tweeted 32 items to 51.7K followers on Twitter. We posted 12 items on LinkedIn, which garnered more than 61.9K organic impressions. V. Future Announcements: 2 announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 6 media queries, and are working on 3 placed articles by invitation. The ASF received 1,053 press clips vs. last month's clip count of 1,189. Media coverage of Apache projects yielded 2,062 press hits vs. last month's 1,697. ApacheCon received 198 press hits. We continue to work with several corporates with strong ties to various Apache projects on branding adherence and publishing internal guidelines to help their employees to properly represent the ASF, the Apache brand/projects/communities in their externally-focused communications. We helped the Apache Camel PMC have the @ApacheCamel handle successfully transferred to their account on Twitter. VII. Analyst Relations: we received two analyst queries during this time. Apache was mentioned in 23 reports by Gartner; 8 reports by Forrester; 4 reports by 451 Research; and 7 reports by IDC. VIII. Graphics: we are continuing to develop promotional materials, create assets, and Website refresh for the ASF's 20th Anniversary. Members of the new Central Services sub-group of ASF Marketing & Publicity are leading the apache.org refresh, reviewing and judging submitted entries for the 20th Anniversary logo, and developing digital advertising assets for the Apache Roadshow Chicago. IX. Events liaison: we continue to work with Virtual regarding sponsorship and marketing/promotional requirements for the Apache Roadshow/Chicago and ApacheCon North America 2019, and are also involved with the initial planning process for ApacheCon Europe 2019. X. Newswire accounts: we have 1 pre-paid press release remaining in our contract with GlobeNewswire, which will auto-renew through December 2019. # # #
[REPORT] ASF Marketing & Publicity - January 2019 I. Budget: we are on budget and on schedule. We have submitted our budget for FY2020, with projections through FY2024. The budget has been augmented to include a separate line item for promotional materials at third party events supported by Apache Community Development. II. Cross-committee Liaison: Sally Khudairi has begun to work on restructuring and refining the strategy for ASF Fundraising, with thanks to co-VP Kevin McGrail for his many efforts since the beginning of FY2018. Sally also submitted her proposed process for recognizing non-technical contributions, and will be working with Apache Community Development on its launch. The latest "Success at Apache" post, "Accidentally Finding Awesome", has been published at https://s.apache.org/e3is . We also published our first ASF Sponsor case study, in collaboration with Bloomberg https://s.apache.org/jKNc. The end-of-year summary, "Apache in 2018 - By The Digits", has been published at https://s.apache.org/Apache2018Digits . Sally is also planning several tactics for the ASF's 20th Anniversary, and has published a community-wide survey on "The Apache Way To Me..." https://s.apache.org/oxTr (ongoing; deadline 15 February 2019). III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 8 January 2019 - The Apache Software Foundation Announces Apache® Airflow™ as a Top-Level Project - 12 December 2018 - The Apache Software Foundation Announces Apache® Griffin™ as a Top-Level Project IV. Informal Announcements: 7 items were published on the ASF "Foundation" Blog. 4 Apache News Round-ups were issued, with a total of 234 weekly summaries published to date. We tweeted 15 items, and have 51.3K followers on Twitter. We posted 12 items on LinkedIn, which garnered more than 29.2K organic impressions. V. Future Announcements: 2 announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 3 media queries. The ASF received 1,189 press clips vs. last month's clip count of 1,385. Media coverage of Apache projects yielded 1,697 press hits vs. last month's 2,955. ApacheCon received 6 press hits. We also worked with several corporates with strong ties to various Apache projects on branding adherence as well as publishing blog posts in support of milestone announcements. We are also helping a PMC with an issue with an account on Twitter. VII. Analyst Relations: we received no analyst queries during this time. Apache was mentioned in 6 reports by Gartner; 2 reports by Forrester; 2 reports by 451 Research; and 6 reports by IDC. VIII. Graphics: planning for promotional materials, assets, and Website refresh for the ASF’s 20th Anniversary is underway. In addition, we are beginning to work with Apache Roller on refining the look/feel of blogs.apache.org. IX. Events liaison: we have just kicked off marketing/promotional meetings with Virtual for ApacheCon North America 2019, and have participated on initial planning calls for ApacheCon Europe 2019. X. Newswire accounts: we have 2 pre-paid press releases remaining in our contract with GlobeNewswire, which will auto-renew through December 2019. # # #
[REPORT] ASF Marketing & Publicity - December 2018 I. Budget: we are on budget and on schedule, with no vendor payments outstanding. II. Cross-committee Liaison: Sally Khudairi continues Sponsor outreach and renewal activities, with $593K secured in annual renewals thus far (excludes multi-year invoicing/payments). The annual Individual Giving campaign launched https://s.apache.org/9cCy during the Giving Tuesday global movement. 745 individuals donated nearly $80K since the program's launch last year. The latest "Success at Apache" post, "Cookie Monster", is live at https://s.apache.org/cnSe . The Q2 FY2019 quarterly report has also been published https://s.apache.org/d2Fq . III. Press Releases: no formal announcements were issued via the newswire service, ASF Foundation Blog, or announce@apache.org during this timeframe. IV. Informal Announcements: 7 items were published on the ASF "Foundation" Blog. 4 Apache News Round-ups were issued, with a total of 230 weekly summaries published to date. We tweeted 12 items, and have 51K followers on Twitter, following the bot purge adjustment. We also hit a technical snag the weekend before the "Individual Giving" campaign where Twitter's algorithms caused our account to be shut down. Thanks to assistance from Jim Jagielski, Saša Gargenta, Remy DeCausemaker, Ignasi Barrera, and Mohammad Almalkawi, our account was restored just in time for Giving Tuesday. In addition, We posted 8 items on LinkedIn, which garnered more than 43.4K organic impressions. V. Future Announcements: 4 announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 2 media queries. The ASF received 1,385 press clips vs. last month's clip count of 1,236. Media coverage of Apache projects yielded 2,955 press hits vs. last month's 3.024. ApacheCon received 2 press hits. VII. Analyst Relations: we received 3 analyst queries during this time. Apache was mentioned in 4 reports by Gartner; 2 reports by Forrester; 2 reports by 451 Research; and 3 reports by IDC. VIII. Graphics: planning for promotional materials, creative assets, and Website refresh for the ASF's 20th Anniversary is underway. Sally created high-resolution graphics for a print article in JAX Magazine, as well as supporting images for a keynote presentation for Flink Forward China. The images were generated by the analytics provided by Snoot. IX. Events liaison: no third party events are planned at this time, however, we are beginning to work with Virtual on ApacheCon North America 2019 and newthinking for ApacheCon Europe 2019. Sally worked with ASF Secretary Craig Russell on securing and creating his keynote presentation for Flink Forward China, as well as the conference producers to ensure that they were in compliance with the ASF’s policies on Apache project brand usage. X. Newswire accounts: we have 4 pre-paid press releases remaining in our contract with GlobeNewswire, which will auto-renew through December 2019. # # #
I. Budget: we are on budget and on schedule, with no vendor payments outstanding. II. Cross-committee Liaison: Sally Khudairi continues Sponsor outreach and renewal activities. The latest "Success at Apache" post, "Wearing Small Hats", is live at https://s.apache.org/TGuO . Preparations are underway for the next FY2019 quarterly report. III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, or announce@apache.org during this timeframe: - 31 October: The Apache Software Foundation Announces Apache® Subversion® v1.11.0 - 24 October: The Apache Software Foundation Announces Apache® ServiceComb™ as a Top-Level Project - 23 October: The Apache Software Foundation Announces Apache® HTTP Server v2.4.37 IV. Informal Announcements: 6 items were published on the ASF "Foundation" Blog. 5 Apache News Round-ups were issued, with a total of 226 weekly summaries published to date. We tweeted 13 items, and have 51.6K followers on Twitter. We posted 10 items on LinkedIn, which garnered more than 34K organic impressions. V. Future Announcements: no announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 4 media queries. The ASF received 1,236 press clips vs. last month's clip count of 1,551. Media coverage of Apache projects yielded 3,024 press hits vs. last month's 4,193. ApacheCon received 5 press hits. VII. Analyst Relations: we received no analyst queries during this time. Apache was mentioned in 3 reports by Gartner; 3 reports by Forrester; 4 reports by 451 Research; and 2 reports by IDC. VIII. Graphics: planning for promotional assets for the ASF's 20th Anniversary is underway. IX. Events liaison: none are planned at this time, however, we are exploring tactics for ApacheCon 2019. X. Newswire accounts: we have 4 pre-paid press releases remaining in our contract with GlobeNewswire, which will auto-renew through December 2019. # # #
[REPORT] ASF Marketing & Publicity - October 2018 I. Budget: we are on budget and on schedule, with all vendor payments up-to-date. We continue to be running through several budget line items much more quickly than anticipated due to the steep increase in event participation and interest in Apache project promotional materials. II. Cross-committee Liaison: as VP Sponsor Relations, Sally Khudairi continues Sponsor outreach activities in partnership with Fundraising, and organized a handful of face-to-face meetings with ASF sponsors during ApacheCon. She also trained and onboarded new Sponsor Ambassadors Craig Russell, Ted Liu, and Bob Paulin during ApacheCon. Work with ASF Conferences and Community Development is ongoing, which includes supporting the ASF’s participation in numerous community events. The latest "Success at Apache" post: "Carrying forward the benefits" is now live at https://s.apache.org/kXez . The latest quarterly report (for Q1 2019/Operations Summary: May - July 2018) has been published as well https://s.apache.org/qiKn III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, or announce@apache.org during this timeframe: - 25 September: The Apache Software Foundation Announces Apache® Pulsar™ as a Top-Level Project - 20 September: The Apache® Software Foundation Welcomes Tencent as its Newest Sponsor at the Platinum Level IV. Informal Announcements: 6 items were published on the ASF "Foundation" Blog. 4 Apache News Round-ups were issued, with a total of 221 weekly summaries published to date. We tweeted 44 items, and have 51.1K followers on Twitter. We posted 10 items on LinkedIn, which garnered more than 41K organic impressions. V. Future Announcements: 1-3 announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 11 media queries. The ASF received 1,551 press clips vs. last month's clip count of 2,285. Media coverage of Apache projects yielded 4,193 press hits vs. last month's 3,891. ApacheCon received 227 press hits. ZDNet’s Steven J. Vaughan-Nichols attended ApacheCon and participated in both beginner and intermediate Media & Analyst Training sessions. VII. Analyst Relations: we received 1 analyst query. Apache was mentioned in 4 reports by Gartner; 2 reports by Forrester; 3 reports by 451 Research; and 9 reports by IDC. VIII. Graphics: continuing the work from last month’s report, Sally produced graphics for the ASF booth at ApacheCon, as well as Solutions Hamburg. Planning for promotional assets for the ASF’s 20th Anniversary is underway. IX. Events liaison: the digital ad campaigns for ApacheCon and the Apache Roadshow DC are complete the campaign was run across c|net, Wired, and TechCrunch properties, among others, with more than 260K impressions in total. She has handed coordination of the ASF’s presence at Huawei Connect and COSCon in China to Craig Russell, Justin Mclean, and Ted Liu. X. Newswire accounts: we have 7 pre-paid press releases remaining in our contract with GlobeNewswire, which will auto-renew through December 2019. # # #
I. Budget: we are on budget and on schedule, with all vendor payments up-to-date. We have had considerably more expenses than usual to accommodate our participation in multiple events. II. Cross-committee Liaison: Sally Khudairi continues Sponsor outreach activities with Fundraising. She is coordinating several face-to-face meetings with ASF sponsors at ApacheCon, and will be onboarding new Sponsor Ambassadors Craig Russell and Ted Liu during ApacheCon as well. Her work with ASF Conferences and Community Development includes promoting ApacheCon and supporting the ASF’s participation in numerous community events. The latest "Success at Apache" post: "赢在 Apache: If it helps others, all the better." is now live https://s.apache.org/Et2y . III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, or announce@apache.org during this timeframe: - 22 August: The Apache Software Foundation Announces Apache® HAWQ® as a Top-Level Project IV. Informal Announcements: 5 items were published on the ASF "Foundation" Blog. 5 Apache News Round-ups were issued, with a total of 217 weekly summaries published to date. We tweeted 32 items, and have 49.6K followers on Twitter. We posted 10 items on LinkedIn, which garnered more than 39.9K organic impressions. V. Future Announcements: two announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 3 media queries. The ASF received 2,285 press clips vs. last month's clip count of 3,654. Media coverage of Apache projects yielded 3,891 press hits vs. last month's 5,226. ApacheCon received 10 press hits. VII. Analyst Relations: we received 2 analyst queries. Apache was mentioned in 7 reports by Gartner; 4 reports by Forrester; 4 reports by 451 Research; and 8 reports by IDC. VIII. Graphics: Sally completed graphics production for ApacheCon and is beginning a series of promotional assets for 2019 anniversaries. IX. Events liaison: Sally augmented the digital ad campaigns for ApacheCon to reflect the CFP for the Apache Roadshow DC. She is coordinating the ASF’s presence at Huawei Connect and COSCon in China, which will be overseen by several members of the Apache community, including Craig Russell, Justin Mclean, and others. Sally will also be holding Media & Analyst Training at ApacheCon for the 12th consecutive year. Two reporters will be attending ApacheCon to participate in the training. X. Newswire accounts: we have 9 pre-paid press releases remaining in our contract with GlobeNewswire, which will auto-renew through December 2019. # # #
[REPORT] ASF Marketing & Publicity - August 2018 I. Budget: we are on budget and on schedule. There are a few vendor payments/reimbursements that missed the last payment processing cycle and may need to be paid out of band. II. Cross-committee Liaison: Sally Khudairi continues Sponsor ambassadorial outreach with Fundraising, and will be onboarding and training Craig Russell and Ted Liu as new Sponsor Ambassadors during ApacheCon in September. She has been working with ASF Conferences and Community Development on promoting ApacheCon, and supporting the ASF’s participation in several community events. The latest "Success at Apache" post: "The Apache Legal Shield - A Pragmatic View" is now live https://s.apache.org/tmi6 . III. Press Releases: no formal announcements were issued via the newswire service, ASF Foundation Blog, or announce@apache.org during this timeframe. IV. Informal Announcements: 5 items were published on the ASF "Foundation" Blog. 4 Apache News Round-ups were issued, with a total of 213 weekly summaries published to date. We tweeted 17 items, and have 49K followers on Twitter. We posted 6 items on LinkedIn, which garnered more than 18.3K organic impressions. V. Future Announcements: one announcement is in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 4 media queries. The ASF received 3,654 press clips vs. last month's clip count of 1,241. Media coverage of Apache projects yielded 5,226 press hits vs. last month's 5,258. ApacheCon received no press hits vs. last month's 113. VII. Analyst Relations: we received one analyst query. Apache was mentioned in 8 reports by Gartner; 4 reports by Forrester; 9 reports by 451 Research; and 12 reports by IDC. VIII. Graphics: Sally created new booth graphics for Solutions Hamburg, and is preparing signage for ApacheCon. She also created a series of promotional graphics for print and digital advertising for ApacheCon. IX. Events liaison: Sally secured media partnerships with Linux Pro and ADMIN magazines, and has launched a promotional campaign that includes print and digital advertising, as well as email blasts and newsletters. Rich Bowen authored a blog post that appeared in the Open Geospatial Consortium's quarterly newsletter http://newsletter.opengeospatial.org/issues/ogc-update-august-2018-126024 . Sally is working with Apache Community Development regarding the ASF Booth at the upcoming ApacheCon and Apache Roadshow. Sally will also be holding Media & Analyst Training at ApacheCon for the 12th consecutive year. Two reporters have registered to cover the event and participate in the training. X. Newswire accounts: NASDAQ has sold its GlobeNewswire property to West; our pre-paid contract and dissemination abilities remain intact. We have begun our new pre-paid press release contract, and have 10 press releases remaining through 2019. # # #
[REPORT] ASF Marketing & Publicity - July 2018 I. Budget: we are on budget and on schedule. We have a small handful of vendor payments and reimbursements requests which will be submitted for payment processing shortly. II. Cross-committee Liaison: Sally Khudairi completed the ASF Annual Report and accompanying press release https://s.apache.org/VVyr . She continues Sponsor ambassadorial outreach with Fundraising, and has successfully brought Tencent onboard as a new Platinum-level Sponsor. She has been working with ASF Conferences and Community Development on promoting official ASF events, as well as the ASF’s participation in community events such as OSCON. She will soon be publishing promotional best practices to align with established ASF publicity, outreach, and branding guidelines. The latest "Success at Apache" post: "The Apache Way for Executives" is now live https://s.apache.org/2Wg8 . III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 9 July 2018 - The Apache® Software Foundation Announces Annual Report for 2018 Fiscal Year IV. Informal Announcements: 5 items were published on the ASF "Foundation" Blog. 4 Apache News Round-ups were issued, with a total of 209 weekly summaries published to date. We tweeted 10 items, and have 48.9K followers on Twitter. We posted 10 items on LinkedIn, which garnered more than 22.5K organic impressions. V. Future Announcements: one announcement is in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 2 media queries. The ASF received press clips vs. last month's clip count of 1,241. Media coverage of Apache projects yielded 5,258 press hits vs. last month's 4,174. ApacheCon received 113 press hits vs. last month’s 108. VII. Analyst Relations: we received no analyst queries. Apache was mentioned in 21 reports by Gartner; 3 reports by Forrester; 4 reports by 451 Research; and 9 reports by IDC. VIII. Graphics: in addition to production for graphics for the Annual Report, Sally is creating booth graphics for Solutions.Hamburg. IX. Events liaison: Sally continues work with ASF Conferences and ComDev regarding upcoming Apache Community events that include ApacheCon and both Apache Roadshows, and is assisting with their promotion. X. Newswire accounts: NASDAQ has sold its GlobeNewswire property to West; our pre-paid contract and dissemination abilities remain intact. We have begun our new pre-paid press release contract, and have 10 press releases remaining through 2019. # # #
[REPORT] ASF Marketing & Publicity - June 2018 I. Budget: we are on budget and on schedule. All vendor payment requests have been submitted for processing. II. Cross-committee Liaison: Sally Khudairi is preparing the ASF Annual Report. She continues day-to-day Sponsor ambassadorial outreach with Fundraising under her new role of VP Sponsor Relations, and has issued our first joint press release announcing the new Targeted Sponsor program https://s.apache.org/eTNY . Sally is also working on closing a new Platinum-level Sponsor. She has been working with ASF Conferences and Community Development on promoting ApacheCon and the Apache Roadshow events, as well as the ASF's participation in community events such as Open Expo Europe and OSCON. She is counseling a a podling in the Apache Incubator to correct their promotional practices to align with established ASF publicity, outreach, and branding guidelines. We published the latest "Success at Apache" post: "The Chance to Influence the World" https://s.apache.org/MfuS . III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 4 June 2018 - The Apache Software Foundation Announces Apache® Traffic Control™ as a Top-Level Project - 31 May 2018 - The Apache® Software Foundation Announces Added Support by Oath to Help Apache Infrastructure - 23 May 2018 - The Apache Software Foundation Announces Apache® Wicket™ v8.0.0 - 17 May 2018 - The Apache® Software Foundation Announces Agenda, Keynotes, and Sponsors for ApacheCon™ North America 2018 IV. Informal Announcements: 9 items were published on the ASF "Foundation" Blog. 5 Apache News Round-ups were issued, with a total of 205 weekly summaries published to date. We tweeted 27 items, and have 48.4K followers on Twitter. We posted 10 items on LinkedIn, which garnered more than 33.2K organic impressions. V. Future Announcements: two announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 5 media queries. The ASF received 1,241 press clips vs. last month's clip count of 1,999. Media coverage of Apache projects yielded 4,174 press hits vs. last month's 4,690. ApacheCon received 108 press hits. VII. Analyst Relations: we received one analyst query. Apache was mentioned in 23 reports by Gartner; 1 reports by Forrester; 8 reports by 451 Research; and 8 reports by IDC. VIII. Graphics: aside from production for graphics for the Annual Report, no projects are currently underway. IX. Events liaison: Sally continues work with ASF Conferences and ComDev regarding upcoming Apache Community events that include ApacheCon and both Apache Roadshows. In addition, she is assisting with securing media and community partners for ApacheCon, as outreach has yet to be initiated by the production team. X. Newswire accounts: with the above 4 press releases, we have depleted our pre-paid press release package with NASDAQ GlobeNewswire, and have now initiated a new pre-paid contract through 2019. # # #
I. Budget: we have kicked off the fiscal year with contract renewals with all our vendors to ensure continuity in service. We anticipate a smooth start to Q1 of FY2019. II. Cross-committee Liaison: Sally Khudairi is preparing the ASF Annual Report. We published the latest "Success at Apache" post: "Dip into the Apache Way" https://s.apache.org/HpyO . Sally continues day-to-day Sponsor ambassadorial outreach with Fundraising under her new "VP Sponsor Relations" title, and is working with ASF Conferences on promoting ApacheCon and two Apache Roadshow events. She has successfully counseled a Big Data vendor on correcting their promotional practices to align with established ASF publicity, outreach, and branding guidelines. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 18 April 2018 - The Apache Software Foundation Announces Apache® OozieTM v5.0.0 - 16 April 2018 - The Apache Software Foundation Announces Apache® Subversion® v1.10.0 IV. Informal Announcements: 9 items were published on the ASF "Foundation" Blog. 5 Apache News Round-ups were issued, with a total of 200 weekly summaries published to date. We tweeted 30 items, and have 47.9K followers on Twitter. We posted 9 items on LinkedIn, which garnered more than 42.3K organic impressions. V. Future Announcements: one announcement is in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 5 media queries. The ASF received 1,999 press clips vs. last month's clip count of 2,918. Media coverage of Apache projects yielded 4,690 press hits vs. last month's 6,293. ApacheCon received 4 press hits. VII. Analyst Relations: we received no analyst queries. Apache was mentioned in 35 reports by Gartner; 2 reports by Forrester; 17 reports by 451 Research; and 2 reports by IDC. VIII. Graphics: No projects are currently underway. IX. Events liaison: Sally continues work with ASF Conferences and ComDev regarding upcoming Apache Community events that include ApacheCon and both Apache Roadshows. X. Newswire accounts: we have 4 pre-paid press releases remaining with NASDAQ GlobeNewswire through 2018. # # #
[REPORT] ASF Marketing & Publicity - April 2018 I. Budget: we are awaiting approval of our budget submission for the upcoming fiscal year. We anticipate remaining on budget and on schedule through the final weeks of the fiscal year. II. Cross-committee Liaison: We published a press release in celebration of the ASF’s 19th Anniversary https://s.apache.org/gK4Q and produced a promotional video to accompany it https://youtu.be/Fqk_rlKiVIs . The quarterly report for Q3 FY2018 was published slightly later than anticipated https://s.apache.org/UtBD ; work is underway on the ASF Annual Report. We published the latest "Success at Apache" post: "Am I there yet? A n00b's perspective" https://s.apache.org/QyEK . Sally Khudairi continues day-to-day Sponsor ambassadorial outreach with Fundraising, and is working with Conferences on promoting ApacheCon and two Apache Roadshow events. She continues to counsel a Big Data vendor on correcting their promotional practices to align with established ASF publicity, outreach, and branding guidelines. III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 26 March 2018 - The Apache® Software Foundation Celebrates 19 Years of Open Source Leadership "The Apache Way" IV. Informal Announcements: 7 items were published on the ASF "Foundation" Blog. 4 Apache News Round-ups were issued, with a total of 195 weekly summaries published to date. We tweeted 39 items, and have 47.3K followers on Twitter. We posted 9 items on LinkedIn, which garnered more than 82.6K organic impressions. V. Future Announcements: two announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 7 media queries. The ASF 2,918 received press clips vs. last month's clip count of 3,200. Media coverage of Apache projects yielded 6,293 press hits vs. last month's 7,185. ApacheCon received 86 press hits. VII. Analyst Relations: we received one analyst query. Apache was mentioned in 29 reports by Gartner; 6 reports by Forrester; 8 reports by 451 Research; and 9 reports by IDC. VIII. Graphics: Sally has been working on signage for various events that the ASF will have an official presence at under the ComDev umbrella. IX. Events liaison: Sally continues work with ASF Conferences and ComDev regarding upcoming Apache Community events that include ApacheCon and both Apache Roadshows. X. Newswire accounts: we have 6 pre-paid press releases remaining with NASDAQ GlobeNewswire through 2018. # # #
[REPORT] ASF Marketing & Publicity - March 2018
I. Budget: we have submitted our budget for the upcoming the fiscal year.
Standing, and/or mult-year contracts with press release distribution, media
clipping, and projects analytics services have been renewed to avoid
interruption in service, and will be invoiced in FY2019. We are projected to
remain on budget and on schedule through the remainder of the fiscal year. The
quarterly report for Q3 FY2018 is underway and will be published shortly.
II. Cross-committee Liaison: work with ASF Fundraising continues. We published
"Success at Apache" twice to accommodate a lag in production at the beginning
of the year; they are: "A Newbie's Narrative" https://s.apache.org/A72H and
"Contributing to Open Source even with a high-pressure job"
https://s.apache.org/lM9O. Sally Khudairi has been helping ApacheCon on
promoting the event. She is also once again counseling a specific vendor
involved with a highly-visible Apache project in the Big Data space regarding
their repeat offenses regarding established ASF publicity, outreach, and
branding guidelines. Sally initially brought the issue to the project's PMC
and worked with the vendor's marketing and PR teams with specific instruction
in May 2016.
III. Press Releases: the following formal announcements were issued via the
newswire service, ASF Foundation Blog, and announce@apache.org during this
timeframe:
- 12 February 2018 - The Apache Software Foundation Announces Apache®
CloudStack® v4.11
IV. Informal Announcements: 7 items were published on the ASF "Foundation"
Blog. 4 Apache News Round-ups were issued, with a total of 191 weekly
summaries published to date. We tweeted 28 items, and have 46.7K followers on
Twitter. We posted 7 items on LinkedIn, which garnered more than 40.4K organic
impressions in total.
V. Future Announcements: three announcements are in development. Projects
planning to graduate from the Apache Incubator as well as PMCs wishing to
announce major project milestones and "Did You Know?" success stories are
requested to contact Sally at <press@apache.org> with at least 2-weeks' notice
for proper planning and execution.
VI. Media Relations: we responded to 5 media queries. The ASF 3,200 received
press clips vs. last month's clip count of 1,682. Media coverage of Apache
projects yielded 7,185 press hits vs. last month's 3,846. ApacheCon received
23 press hits.
VII. Analyst Relations: we received three analyst queries. Apache was
mentioned in 27 reports by Gartner (including 6 Magic Quadrant reports:
Identity Governance and Administration {Apache Syncope}, Data Management
Solutions for Analytics {Apache HBase, Impala, and Kudu}, Data Science and
Machine-Learning Platforms {Apache Spark}, Managed Security Services,
Worldwide, Analytics and Business Intelligence Platforms, and Data and
Analytics Service Providers, Worldwide, ): no reports by Forrester, 11 reports
by 451 Research, and 5 reports by IDC.
VIII. Graphics: no projects are in production.
IX. Events liaison: Sally continues work with ASF Conferences and ComDev
regarding upcoming Apache Community events and ApacheCon.
X. Newswire accounts: we have 7 pre-paid press releases remaining with NASDAQ
GlobeNewswire through 2018.
# # #
I. Budget: we are preparing our budget for the upcoming the fiscal year. We remain on budget and on schedule, with no outstanding vendor payments due. II. Cross-committee Liaison: we published The Apache Software Foundation 2018 Vision Statement https://s.apache.org/zqC3 . Work with ASF Fundraising continues, with increased outreach and activity top-tier Sponsors. We published the latest "Success at Apache" post, "Success at Apache: A Newbie's Narrative" https://s.apache.org/A72H , which was enthusiastically cross-promoted by the author's employer (an ASF Platinum Sponsor). In addition, Sally Khudairi has been involved with discussions on possible future directions with ASF Brand Management, and is also helping ApacheCon with options for promoting the event. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 30 January 2018 - The Apache Software Foundation Announces Apache® Kibble™ as a Top-Level Project - 29 January 2018 - The Apache® Software Foundation Announces ApacheCon™ and Supporting Global Events - 18 January 2018 - The Apache® Software Foundation Receives Bitcoin Donation from Pineapple Fund Valued at $1M IV. Informal Announcements: 10 items were published on the ASF "Foundation" Blog. 5 Apache News Round-ups were issued, with a total of 186 weekly summaries published to date. We tweeted 27 items, and have 46K followers on Twitter. We posted 10 items on LinkedIn, which garnered more than 159.8K organic impressions in total. V. Future Announcements: two announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 6 media queries. The ASF received 1,682 press clips vs. last month's clip count of 2,038. Media coverage of Apache projects yielded 3,846 press hits vs. last month's 3,214. ApacheCon received 99 press hits. VII. Analyst Relations: we received three analyst queries. Apache was mentioned in 17 reports by Gartner (including 1 Magic Quadrant): 4 reports by Forrester, 10 reports by 451 Research, and 5 reports by IDC. VIII. Graphics: no projects are in production. IX. Events liaison: Sally continues work with ASF Conferences and ComDev regarding upcoming Apache Community events and ApacheCon. X. Newswire accounts: we have 8 pre-paid press releases remaining with NASDAQ GlobeNewswire through 2018. # # #
I. Budget: we are reviewing our expenses anticipated through the end
of the fiscal year. Thus far, our operations remain on budget and on
schedule, with no outstanding vendor payments due.
II. Cross-committee Liaison: work with ASF Fundraising continues.
Since formally returning to work with ASF Fundraising in March 2017,
Sally Khudairi was able to successfully secure more than $600K in
Sponsorship renewals. We raised more than $20K and communicated with
363 individual donors via Hopsie since launching on 28 March 2017. ASF
Platinum and Gold Sponsor promotions have begun and will debut early
2018; four ASF Sponsors have participated in new media opportunities
relating to Apache project and community initiatives. The “Success at
Apache” program closed out its inaugural year with the publication of
is 12th post, "Success at Apache: What a Long Strange (and Great) Trip
It's Been" https://s.apache.org/gVuN . We have also published Apache
in 2017 - By The Digits https://s.apache.org/h8do ; most of the data
points were made possible by Snoot.
III. Press Releases: the following formal announcements were issued
via the newswire service, ASF Foundation Blog, and announce@apache.org
during this timeframe:
- 10 January 2018 - The Apache Software Foundation Announces Apache®
Trafodion™ as a Top-Level Project
- 14 December 2017 - The Apache Software Foundation Announces
Apache® Hadoop® v3.0.0 General Availability
- 13 December 2017 - The Apache Software Foundation Announces
Apache® Mnemonic™ as a Top-Level Project
IV. Informal Announcements: 9 items were published on the ASF
"Foundation" Blog. We are preparing new ASF Sponsor promotions, which
include "Success at Apache" and Sponsor Case Studies. 4 Apache News
Round-ups were issued, with a total of 181 weekly summaries published
to date. We tweeted 21 items, and have 45.4K followers on Twitter. We
posted 10 items on LinkedIn, which garnered more than 109.2K organic
impressions in total.
V. Future Announcements: one announcement is in development. Projects
planning to graduate from the Apache Incubator as well as PMCs wishing
to announce major project milestones and "Did You Know?" success
stories are requested to contact Sally at <press@apache.org> with at
least 2-weeks' notice for proper planning and execution.
VI. Media Relations: we responded to 9 media queries. The ASF received
2,038 press clips vs. last month's clip count of 2,119. Media coverage
of Apache projects yielded 3,214 press hits vs. last month's 5,039.
VII. Analyst Relations: we received one analyst query pertaining to
build automation tools. Apache was mentioned in 10 reports by Gartner,
4 reports by Forrester, 11 reports by 451 Research, and 7 reports by
IDC.
VIII. Graphics: no projects are currently in production. We are
consolidating our inventory of signage and promotional items to be
distributed at events.
IX. Events liaison: Sally has been working with Sharan Foga on the
ASF’s ComDev presence at various events over the course of the fiscal
year, and has established criteria for which events the Foundation
would be having an official presence in future. In addition, we have
completed the ASF’s submission for the Open Expo Madrid eBook.
X. Newswire accounts: we have 11 pre-paid press releases remaining
with NASDAQ GlobeNewswire through 2018.
# # #
I. Budget: we are closing out the calendar year on budget and on schedule. All vendor payments have been processed on time with thanks to the ASF team at Virtual. II. Cross-committee Liaison: work with ASF Fundraising continues. Sally Khudairi has secured several Sponsor commitments for multi-year sponsorship renewals, as well as Platinum and Gold Sponsor promotions for early 2018. Our individual giving campaign for the holidays launched late November, and we raised over $2K in individual donations through Hopsie thus far (additional donations have been made through other channels, which will be reported through Fundraising/Accounting). We have also published the FY2018 Operations Summary for Q2 https://s.apache.org/j1GJ III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 28 November 2017 - The Apache Software Foundation Announces Apache® Impala™ as a Top-Level Project IV. Informal Announcements: 5 items were published on the ASF "Foundation" Blog. We are preparing the final “Success at Apache” blog post for this calendar year. 4 Apache News Round-ups were issued, with a total of 177 weekly summaries published to date. We tweeted 26 items, and have 44.7K followers on Twitter. We posted 8 items on LinkedIn, which garnered more than 246.8K organic impressions in total. V. Future Announcements: two announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 6 media queries. The ASF received 2,119 press clips vs. last month's clip count of 2,090. Media coverage of Apache projects yielded 5,039 press hits vs. last month's 5,579. VII. Analyst Relations: we received two analyst queries that involved fact-checking/reviewing preview copies of two influencer report in the Cloud and Artifcat Repositories categories. Apache was mentioned in 46 reports by Gartner, 3 reports by Forrester, 12 reports by 451 Research, and 6 reports by IDC. VIII. Graphics: no projects are currently in production. IX. Events liaison: Sally has been working with Sharan Foga on the ASF’s ComDev presence at various events over the course of the fiscal year. In addition, we have been invited to participate in the Open Expo Madrid eBook; spots still remain for any interested participants. X. Newswire accounts: we have used all of our pre-paid press releases with NASDAQ GlobeNewswire for the calendar year, and have activated our 2018-2019 contract early to issue our announcements without interruption. # # #
I. Budget: we are on budget and on schedule. One new vendor payment request has been submitted for processing. II. Cross-committee Liaison: work on the Sponsor Ambassador program is ongoing with ASF Fundraising. Sally Khudairi has secured a handful of Sponsor commitments for renewals for the upcoming year, and is planning a new individual giving campaign for the holidays. We published "Success at Apache: Scratch Your Own Itch" https://s.apache.org/7Amk , which was also published as a cover feature in JAX Magazine's special issue on Open Source. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 1 November 2017 - The Apache Software Foundation Announces Apache® Kafka® v1.0.0 - 31 October 2017 - The Apache Software Foundation Announces Apache® Juneau™ as a Top-Level Project - 24 October 2017 - The Apache Software Foundation Announces Apache® PredictionIO™ as a Top-Level Project - 19 October 2-17 - The Apache Software Foundation Announces Five Years of Apache® OpenOffice™ as a Top-Level Project IV. Informal Announcements: 10 items were published on the ASF "Foundation" Blog. 1 "Success at Apache" blog post was published, as mentioned above. 4 Apache News Round-ups were issued, with a total of 173 weekly summaries published to date. We tweeted 25 items, and have 44.3K followers on Twitter. We posted 9 items on LinkedIn, which garnered more than 226.8K organic impressions in total. V. Future Announcements: three announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 8 media queries, and are working on 2 long-lead media opportunities. The ASF received 2,090 press clips vs. last month's clip count of 4,639. Media coverage of Apache projects yielded 5,579 press hits vs. last month's 14,364. VII. Analyst Relations: we received two analyst queries during this timeframe, including a preview of a Cloud influencer report. Apache was mentioned in 10 reports by Gartner, 7 reports by Forrester, 4 reports by 451 Research, and 7 reports by IDC. VIII. Graphics: we completed graphics production for several promotional items to be used at various conferences. Sharan Foga and Melissa Warnkin have been very helpful in shepherding these projects. IX. Events liaison: in addition to liaising with ComDev with external community-focused opportunities, we are supporting the ASF’s presence at China Open Source Conference COSCon '17 in Shanghai. X. Newswire accounts: we have 1 pre-paid press release remaining with NASDAQ GlobeNewswire through December 2017, and will be applying our 2018-2019 contract early to accommodate any announcements issued before the end of 2017. # # #
I. Budget: we are on budget and on schedule with no vendor payments due at this time. II. Cross-committee Liaison: work with ASF Fundraising continues, with Sally Khudairi handling Sponsor engagement through the “ambassador” program, and individual giving and donor outreach. Sally led the drafting of the ASF’s response, in coordination with ASF Legal counsel and Board, to the US House Committee’s panel hearing on the Equifax data breach. She also published the “Apache Is Open.” Foundation Statement https://s.apache.org/PIRA III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 3 October 2017 - Response From The Apache® Software Foundation To Questions From US House Committee On Energy And Commerce Regarding Equifax Data Breach - 25 September 2017 - The Apache Software Foundation Announces Apache® RocketMQ™ as a Top-Level Project - 14 September 2017 - MEDIA ALERT: The Apache Software Foundation Confirms Equifax Data Breach Due to Failure to Install Patches Provided for Apache® Struts™ Exploit IV. Informal Announcements: 8 items were published on the ASF "Foundation" Blog. 1 “Success at Apache” blog post was published. 4 Apache News Round-ups were issued, with a total of 169 weekly summaries published to date. We tweeted 22 items, and have 43.9K followers on Twitter. We posted 8 items on LinkedIn, which garnered nearly 177K organic impressions in total. V. Future Announcements: five announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: the past month was spent mostly in extensive crisis communications mode, due to the Equifax data breach. We responded to 72 media queries, with thanks to the Apache Struts PMC and ASF Security team for their assistance with the media surge. The ASF received 4,639 press clips vs. last month's clip count of 3,239. Media coverage of Apache projects yielded 14,364 press hits vs. last month's 7,634. VII. Analyst Relations: we received no analyst queries during this timeframe. Apache was mentioned in 3 reports by Gartner, 4 reports by Forrester, 5 reports by 451 Research, and 12 reports by IDC. VIII. Graphics: Sally coordinated graphics production with Sharan Foga and Melissa Warnkin for several promotional items to be used at various conferences. IX. Events liaison: aside from liaising with ComDev with external community-focused opportunities, this has been a quiet activity area. X. Newswire accounts: we have 5 pre-paid press releases remaining with NASDAQ GlobeNewswire through December 2017, with any balance to be applied towards our new contract that ends in December 2019. # # #
I. Budget: we are on budget and on schedule with no vendor payments due at this time. II. Cross-committee Liaison: work with ASF Fundraising continues. Sally Khudairi completed the new pitch deck has provided a master document containing speaking points relevant to Sponsor solicitation/education. She continues to lead Sponsor engagement and outreach with the "ambassador" program, and has helped secure a renewal at the Gold level (downgraded from Platinum), and continues to hold budgeting/renewal/outreach meetings with existing Sponsors. Work continues on individual giving and donor outreach. In addition, Sally continues to work with a handful of Sponsors that are actively involved with some projects in the Apache Incubator, mostly in the realm of project promotions and marketing. The ASF Quarterly Operations Summary for Q1FY2018 (May-July 2017) was published with thanks to Rich Bowen, Shane Curcuru, Sharan Foga, Chris Mattmann, Kevin McGrail, Sam Ruby, Greg Stein, and Tom Pappas for their contributions. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 14 September 2017 - MEDIA ALERT: The Apache Software Foundation Confirms Equifax Data Breach Due to Failure to Install Patches Provided for Apache® Struts™ Exploit - 9 September 2017 - The Apache® Software Foundation Issues Statement on Equifax Security Breach - 22 August 2017 - The Apache Software Foundation Announces Apache® MADlib™ as a Top-Level Project - 17 August 2017 - The Apache Software Foundation Welcomes Phil Steitz as Chairman IV. Informal Announcements: 11 items were published on the ASF "Foundation" Blog. 2 "Success at Apache" blog posts were published. 5 Apache News Round-ups were issued, with a total of 165 weekly summaries published to date. We tweeted 35 items, and have 43.6K followers on Twitter. We posted 11 items on LinkedIn, which garnered more than 170K organic impressions in total. V. Future Announcements: three announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 13 media queries. The ASF received 3,239 press clips vs. last month's clip count of 1,599. Media coverage of Apache projects yielded 7,634 press hits vs. last month's 1,302. We've had another instance of a project requiring crisis communications, which, given our all-volunteer community, has proven challenging with identifying and securing appropriate, prepared, and available spokespeople in a very short timeframe. Having said that, we successfully worked with the Apache Struts PMC and ASF Security team on responding to dozens of media queries and issuing two official statements in response to the Equifax security breach. Special thanks to everyone who helped with escalating the issue internally, and to René Gielen, Lucasz Lenart, Mark Cox, and Mark Thomas for their editorial contributions and collaboration with preparing interview responses, as well as to Chris Mattmann, who participated in same-day broadcast media interviews. VII. Analyst Relations: we received 3 analyst queries during this timeframe. Apache was mentioned in 10 reports and 2 Big Data Webinars by Gartner, 2 reports by Forrester, 8 reports by 451 Research, and 1 report by IDC. VIII. Graphics: Sally created new graphics and coordinated with Sharan Foga and Melissa Warnkin on the production of several signage and promotional items to be used at various conferences. IX. Events liaison: we will continue to support VP Conferences as ApacheCon evolves. We have been working with ComDev to meet their promotional needs at numerous events, and have been liaising with several Sponsors on events they are backing or participating in, as well as external community partner opportunities. X. Newswire accounts: we have 8 pre-paid press releases remaining with NASDAQ GlobeNewswire through December 2017; unused announcements will be applied towards our new contract that ends in December 2019. # # #
I. Budget: we are on budget and on schedule with no vendor payments due at this time. II. Cross-committee Liaison: work with ASF Fundraising continues, with Sally Khudairi reworking the pitch deck and leading Sponsor engagement. She has helped bring one Gold Sponsor up to term, and has had budgeting/renewal meetings with four Sponsors. One Platinum Sponsor’s billing and payments have been made current with invoicing/accounting support from Virtual. Rich Bowen and Mark Thomas have been supporting Sally with the “Sponsor Ambassador” program; a total of 22 Sponsors have been engaged thus far. Work continues on individual giving and donor outreach. Sally has also been working with some Sponsors that are actively involved with some projects in the Apache Incubator, much of which has involved project promotions and marketing. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 1 August 2017 - The Apache Software Foundation announces Apache® Polygene™ v3.0 - 26 July 2017 - The Apache Software Foundation Announces Apache® Fluo™ as a Top-Level Project IV. Informal Announcements: 6 items were published on the ASF "Foundation" Blog. 4 Apache News Round-ups were issued, with a total of 160 weekly summaries published to date. We tweeted 30 items, and have 43K followers. 6 items were posted on LinkedIn, which garnered more than 28K organic impressions in total. V. Future Announcements: two announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 7 media queries. The holidays have been challenging in coordinating a few press interviews, some of which were still not scheduled despite being requested weeks or months before. The ASF received 1,599 press clips vs. last month's clip count of 765. Media coverage of Apache projects yielded 1,302 press hits vs. last month's 2,870. VII. Analyst Relations: we received 3 analyst queries during this timeframe, including an ongoing Cloud briefing that we have been involved with over the past 3 years. We also had an inadvertent timezone glitch with a podling briefing a top-tier analyst firm; this proved problematic as 26 other analysts and researchers were invited to participate in the call. Sally has taken on a more active role in coordinating briefings and interviews to minimize such occurrences. Apache was mentioned in 58 reports by Gartner (including 4 Magic Quadrant and 50 Hype Cycle reports); 3 reports by Forrester; 17 reports by 451 Research; and 8 reports by IDC. VIII. Graphics: Sally finalized the design templates for ASF business cards, which were printed for VP Fundraising. The templates will be added to ASF Committer-accessible resources. IX. ApacheCon liaison: we will continue to support VP Conferences as ApacheCon evolves. X. (Non-ASF) Industry Events and Outreach liaison: we are exploring participating at various events as exhibitors and/or community partners. XI. Newswire accounts: we have 10 pre-paid press releases remaining with NASDAQ GlobeNewswire through December 2017; any unused announcements will be applied towards our new contract that ends in December 2019. # # #
I. Budget: we are on budget and on schedule with no vendor payments due at this time. We are working with Virtual to sort out an overcharge from the Intercontinental Hotel incurred during ApacheCon. II. Cross-committee Liaison: work with ASF Fundraising continues, with Sally Khudairi leading Sponsor engagement with support from Rich Bowen, Jim Jagielski, Tom Pappas, Mark Thomas, and Hadrian Zbarcea. She also continues work on individual giving and donor outreach. The ASF Annual Report for FY2017 was published at the end of June as planned https://s.apache.org/FY2017AnnualReport III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 29 June 2017 - The Apache® Software Foundation Announces Annual Report for 2017 Fiscal Year IV. Informal Announcements: 5 items were published on the ASF "Foundation" Blog. 4 Apache News Round-ups were issued, with a total of 156 weekly summaries published to date. We tweeted 14 items, and now have 42.7K followers. 5 items were posted on LinkedIn, and garnered more than 39K collective organic impressions. V. Future Announcements: three announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 3 media queries. The ASF received 765 press clips vs. last month's clip count of 1,223. Media coverage of Apache projects yielded 2,870 press hits vs. last month's 3,144. VII. Analyst Relations: we received 2 analyst queries during this timeframe. Apache was mentioned in 23 reports by Gartner (including 2 Magic Quadrant reports), 6 reports by Forrester, 18 reports by 451 Research, and 8 reports by IDC. VIII. Graphics: Sally continues to design templates for ASF business cards and related promotional materials. IX. ApacheCon liaison: we will continue to support ApacheCon as the event evolves. X. (Non-ASF) Industry Events and Outreach liaison: we are exploring participating at various events as exhibitors and/or community partners; details will be shared as they become available. XI. Newswire accounts: we have 12 pre-paid press releases remaining with NASDAQ GlobeNewswire through December 2017; any unused announcements will be applied towards our new contract that ends in December 2019. # # #
I. Budget: we are on budget and on schedule with no vendor payments due at this time. II. Cross-committee Liaison: after a 7-year hiatus, Sally Khudairi has officially returned to work with ASF Fundraising, and has relaunched the ASF Sponsor outreach program with “ambassadorial” support from Rich Bowen, Jim Jagielski, Tom Pappas, Mark Thomas, and Hadrian Zbarcea. She published the seventh "Success at Apache" post https://s.apache.org/x9Be , and has confirmed authors through October 2017. Sally held Media & Analyst Training at ApacheCon, and is working on the the ASF Annual Report for FY2017, with the aim of publishing by the end of June. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 31 May 2017 - The Apache Software Foundation Announces Apache® SystemML™ as a Top-Level Project - 17 May 2017 - The Apache Software Foundation Announces Apache® Beam™ v2.0.0 - 15 May 2017 - The Apache Software Foundation Announces Apache® Samza™ v0.13 IV. Informal Announcements: 6 items were published on the ASF "Foundation" Blog. 5 Apache News Round-ups were issued, with a total of 152 weekly summaries published to date. We actively promoted numerous ApacheCon presentations and activities during the event. We secured professional post-production editing services for 111 ApacheCon presentations that were successfully published onto Feathercast within 12 days of the conference close. We posted 16 items on LinkedIn, which garnered more than 108K collective organic impressions over the past month. V. Future Announcements: three announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 8 media queries, plus a handful of press interviews during ApacheCon. During ApacheCon, the tone of the State of the Feather presentation triggered some misunderstandings that led to negative press coverage. We addressed the issue directly during Media & Analyst Training and executed a comprehensive crisis communications plan that included publishing On The State of the Feather https://s.apache.org/Lz3t . Our efforts successfully blocked further media coverage, and our internal speaking points were also used by members of the greater Apache community to address various queries. The statement also resulted in 5x more impressions than our usual postings on LinkedIn. The ASF received 1,223 press clips vs. last month's clip count of 1,053. Media coverage of Apache projects yielded 3,144 press hits vs. last month's 4,560. Sally has worked with a small handful of organizations (including some ASF Sponsors) on correcting misleading information in press/marketing/social media documents and promotions. VII. Analyst Relations: we received no analyst queries during this timeframe. Apache was mentioned in 27 reports by Gartner, 2 reports by Forrester, 14 reports by 451 Research, and 10 reports by IDC. VIII. Graphics: the ASF Identity Style Guide (graphics/visual/branding) has been uploaded to http://apache.org/foundation/press/kit/ . Sally is also designing templates for ASF business cards in response to requests by several ASF representatives/spokespeople. IX. ApacheCon liaison: Sally will continue to support ApacheCon as the event evolves. X. (Non-ASF) Industry Events and Outreach liaison: we had a presence at OpenExpo in Madrid, with booth coverage by Sharan Foga, Jan Iverson, and Ignasi Barrera, who will be following up with those who attended the booth, as well as a potential ASF Sponsor. Ignasi also worked with Sally on developing localized collateral for the event, which can be utilized by the ASF Community Development (ComDev) team for future events. XI. Newswire accounts: we have 13 pre-paid press releases remaining with NASDAQ GlobeNewswire through December 2017; any overflow needs will link to our new contract signed that ends in December 2019. # # #
I. Budget: Sally Khudairi has renewed the following vendor subscriptions for FY2018: press release distribution (through December 2019); clipping + contact database (through December 2019); and projects analytics services (through April 2018). We are on budget and on schedule with no vendor payments due at this time. II. Cross-committee Liaison: Sally continues work with Fundraising, and is ramping down activities with the Apache Incubator, Conferences/ApacheCon, and ComDev. She published the sixth "Success at Apache" post https://s.apache.org/tQQh , and is soliciting authors for upcoming editions. We are continuing support for Fundraising, and are beginning work on the the ASF Annual Report for FY2017. Sally will be holding Media & Analyst Training at ApacheCon next week. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 1 May 2017 - The Apache Software Foundation Announces Apache® CarbonData™ as a Top-Level Project - 25 April 2017 - The Apache Software Foundation Announces Apache® cTAKES™ v4.0 - 24 April 2017 - The Apache Software Foundation Announces Apache® Metron™ as a Top-Level Project - 24 April 2017 - The Apache Software Foundation Announces Apache® Fineract™ as a Top-Level Project - 17 April 2017 --The Apache® Software Foundation Recognizes Apache Innovations Integral to the Pulitzer Prize-winning Panama Papers Investigation IV. Informal Announcements: 5 items were published on the ASF "Foundation" Blog. 4 Apache News Round-ups were issued, with a total of 147 weekly summaries published to date. We actively promoted ApacheCon and Apache: Big Data with 247 items tweeted on @TheASF, which has now grown to more than 41.7K followers. The professional editing services for post-production of recordings of ApacheCon presentations for Feathercast, will begin next week once Rich Bowen hands over the files, with turnaround timeframe is within two weeks. No new videos have been added to the ASF YouTube channel. Sally continues to tweet for the Apache Incubator, and has posted 23 items on LinkedIn, which have garnered more than 114K collective organic impressions over the past month. V. Future Announcements: three announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 6 media queries, as well as several trademarks-related queries on Apache projects. The ASF received 1,053 press clips vs. last month's clip count of 1,231. Media coverage of Apache projects yielded 4,560 press hits vs. last month's 3,813. Sally has worked with a small handful of organizations (including some ASF Sponsors) on correcting misleading information in press/marketing/social media documents and promotions. For the first time since ApacheCon Europe (Amsterdam 2009), we will be having a journalist conducting the interview portion of Media & Analyst Training, namely Susan Hall of The New Stack. VII. Analyst Relations: we received 1 analyst query during this timeframe. Apache was mentioned in 22 reports by Gartner, 2 reports by Forrester, 33 reports by 451 Research, and 7 reports by IDC. VIII. Graphics: the ASF Identity Style Guide (graphics/visual/branding) is now complete and will be uploaded to apache.org within the next few weeks. Production on all stickers and signage for ApacheCon is complete. IX. ApacheCon liaison: Sally will continue to work with Rich Bowen on future ApacheCon planning/positioning. Work with Melissa Warnkin, Sharan Foga, and Daniel Gruno on promotional materials and signage for ApacheCon are complete and will be unveiled at the event next week. X. (Non-ASF) Industry Events and Outreach liaison: Sharan Foga will be representing the ASF at OpenExpo on 1 June in Madrid, and will be accompanied by Ignasi Barrera and Jan Iverson, who will be providing localized collateral for the event. XI. Newswire accounts: we have 16 pre-paid press releases remaining with NASDAQ GlobeNewswire through December 2017; any overflow needs will link to our new contract signed that ends in December 2019. # # #
[REPORT] ASF Marketing & Publicity - April 2017 I. Budget: Sally Khudairi has completed the FY2018 budget, and is preparing semi-annual vendor payments (press release distribution; clipping; analytics services) to be distributed at the start of the new fiscal year (May 2017). II. Cross-committee Liaison: Sally continues work with Fundraising, Brand Management, Apache Incubator, Conferences/ApacheCon, and ComDev, and plans to increase Fundraising activities, and ramp down efforts with the rest during FY2018. She published the fifth "Success at Apache" post https://s.apache.org/4pjM , and has confirmed authors for the next four editions. The ASF’s Q3 Operations Summary for FY2017 was published. Sally launched the new individual giving fundraising platform in conjunction with announcing the ASF’s 18th Anniversary (special thanks to Sam Ruby, Hadrian Zbarcea, Kevin McGrail, Bertrand Delacretaz, Greg Stein, Tom Pappas, Daniel Gruno, and the team at Hopsie for all their help). The new Apache Incubator logo is now live https://s.apache.org/BoYy and accompanying Press Kit at http://incubator.apache.org/guides/press-kit.html. III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 28 March 2017 --The Apache® Software Foundation Announces 18 Years of Open Source Leadership IV. Informal Announcements: 6 items were published on the ASF "Foundation" Blog. 5 Apache News Round-ups were issued, with a total of 143 weekly summaries published to date. 62 items were Tweeted on @TheASF, which has now grown to more than 41.2K followers. Sally has secured professional editing services for post-production of recordings of ApacheCon presentations for Feathercast, beginning at the upcoming ApacheCon in May (turnaround timeframe is within two weeks for the entire project, which will relieve Rich Bowen and the team of volunteers who usually do the work --it took 5 exhausting months to complete the recordings for ApacheCon Europe from this past November). No new videos have been added to the ASF YouTube channel. Sally continues to tweet for the Apache Incubator, and has posted 17 items on LinkedIn, which have garnered more than 97K collective organic impressions over the past month. V. Future Announcements: four announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 6 media queries, as well as several trademarks-related queries on Apache projects. The ASF received 1,231 press clips vs. last month's clip count of 1,404. Media coverage of Apache projects yielded 3,813 press hits vs. last month's 4,687. ApacheCon received 21 press hits, which we are hoping will increase with media activities continuing to build. VII. Analyst Relations: we received 3 analyst queries during this timeframe. Apache was mentioned in 5 reports by Gartner, 2 reports by Forrester, 12 reports by 451 Research, and 8 reports by IDC. VIII. Graphics: work with Fran Lukesh (one of the designers who created the new ASF logo) is at the final stages for completing the ASF Identity Style Guide (graphics/visual/branding). Sally has completed production for all stickers and signage for ApacheCon, and is mid-production for graphics for the ASF Annual Report (to be published in June). IX. ApacheCon liaison: Sally is exploring possible underwriters for a future event in Europe. She continues work alongside Rich Bowen and the Linux Foundation on marketing the upcoming ApacheCon in Miami. In addition, she is working with Melissa Warnkin, Sharan Foga, and Daniel Gruno on promotional materials for ApacheCon. X. (Non-ASF) Industry Events and Outreach liaison: Sally continues to review conference opportunities and is liaising with Rich Bowen the best ways to address them. XI. Newswire accounts: we have 21 pre-paid press releases remaining with NASDAQ GlobeNewswire through December 2017. # # #
I. Budget: Sally Khudairi is preparing the FY2018 budget. No vendor payments are due at this time. II. Cross-committee Liaison: Sally continues work with Fundraising, Brand Management, Apache Incubator, Conferences/ApacheCon, and ComDev. She published the fourth "Success at Apache" post https://s.apache.org/yFgQ , and has secured authors for the next five editions. The ASF’s Q3 Operations Summary for FY2017 is in its final edit and will be published soon. She has been actively working on the new individual giving fundraising system and is hoping to launch in time for the ASF’s 18th Anniversary at the end of the month. The Apache Incubator call for a new logo is at the finishing stages, and the winner will be announced the week of 13 March. III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 14 February 2017 --The Apache Software Foundation Announces Apache® MyFaces™ Tobago 3 IV. Informal Announcements: 6 items were published on the ASF "Foundation" Blog. 4 Apache News Round-ups were issued, with a total of 138 weekly summaries published to date. 85 items were Tweeted on @TheASF, which has now grown to more than 40.6K followers. Nearly four months have passed since ApacheCon Europe, and Rich Bowen and the team of ComDev volunteers are nearing completion of uploading audio the conference recordings onto Feathercast. Sally is closing in on securing professional editing services to reduce production time for future events. No new videos have been added to the ASF YouTube channel. Sally continues to tweet for the Apache Incubator, and has posted 18 items on LinkedIn, which have garnered more than 130.2K collective organic impressions. V. Future Announcements: one announcement is in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 11 media queries, including two conference speaker requests and press release reviews/signoffs by a few companies invested in Apache projects. Additionally, Sally has been requested to review/copyedit some articles from a couple of projects and committers. The ASF received 1,404 press clips vs. last month's clip count of 1,214. Media coverage of Apache projects yielded 4,687 press hits vs. last month's 3,949. ApacheCon received 21 press hits, which we anticipate will increase with two press releases announcing the conference program. VII. Analyst Relations: we received 3 analyst queries during this timeframe. Apache was mentioned in 23 reports by Gartner, 8 reports by Forrester, 9 reports by 451 Research, and 8 reports by IDC. VIII. Graphics: work on the ASF Identity Style Guide (graphics/visual/branding) continues with Fran Lukesh (one of the designers who created the new ASF logo). IX. ApacheCon liaison: Sally is exploring possible underwriters for a future event in Europe. She has also been working alongside Rich Bowen and the Linux Foundation on marketing the upcoming ApacheCon in Miami, and has developed a new sponsorship opportunity, namely the Apache Community Sponsor http://events.linuxfoundation.org/events/apachecon-north-america/sponsors/community-sponsor. In addition, she is working with Melissa Warnkin, Sharan Foga, and Daniel Gruno on promotional materials for ApacheCon, as well as creating new banners and a 3D version of the new Apache feather to replace the original, heritage feather https://www.cloudsigma.com/wp-content/uploads/apache_feather.jpg X. (Non-ASF) Industry Events and Outreach liaison: Sally has been reviewing several conference opportunities and is discussing with Rich Bowen the best ways to address them. XI. Newswire accounts: we have 22 pre-paid press releases remaining with NASDAQ GlobeNewswire through December 2017. # # #
I. Budget: Sally Khudairi is reviewing final quarter vendor requirements in preparation for FY2018. No vendor payments are due at this time. As requested by ASF President Sam Ruby, she also created a projected budget for FY2022. II. Cross-committee Liaison: Sally continues work with Fundraising, Brand Management, Apache Incubator, Events/ApacheCon, and now ComDev. She has published 1) the third "Success at Apache" post https://s.apache.org/23CB ; 2) new positioning for ApacheCon https://s.apache.org/F7Hy ; and 3) The ASF asks: Have you met Apache Ignite? https://s.apache.org/Slah , among our usual activities. In addition, she has begun publishing news on the ASF’s LinkedIn page https://www.linkedin.com/company/the-apache-software-foundation and is beginning to compile the ASF Q3 Operations Summary. The Apache Incubator’s call for a new logo http://s.apache.org/rFii continues, with more than 3 dozen submissions received thus far. The Incubator has also added a “Press Releases for new TLPs” section under their Graduation guidelines at http://incubator.apache.org/guides/graduation.html per Sally’s request. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 8 February 2017 -- The Apache Software Foundation Announces Apache® Ranger™ as a Top-Level Project - 11 January 2017 --The Apache Software Foundation Announces Apache® Zest™ Renamed to Apache Polygene IV. Informal Announcements: 8 items were published on the ASF "Foundation" Blog. 4 Apache News Round-ups were issued, with a total of 134 weekly summaries published to date. 53 items were Tweeted on @TheASF, which has now grown to more than 40,000 followers. Rich Bowen’s team of ComDev volunteers continue uploading audio recordings from ApacheCon Europe onto Feathercast. Sally is exploring options for future professional editing services, as it is now three months since the event and the job is still not finished. No new videos have been added to the ASF YouTube channel. Sally continues to tweet for the Apache Incubator account, and has posted 10 items on LinkedIn, our newest outreach channel. V. Future Announcements: one announcement is in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are requested to contact Sally at <press@apache.org> with at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 2 media queries. The ASF received 1,214 press clips vs. last month's clip count of 973. Media coverage of Apache projects yielded 3,949 press hits vs. last month's 1,014. ApacheCon received 18 press hits. VII. Analyst Relations: we received 1 analyst query during this timeframe. Apache was mentioned in 24 reports by Gartner, 5 reports by Forrester, 8 reports by 451 Research, and 5 reports by IDC. VIII. Graphics: we’ve been working on the ASF Identity Style Guide (graphics/visual/branding) with Fran Lukesh, one of the designers who created the new ASF logo. Sally has also been working with several ASF Sponsors and corporates involved with various Apache projects on various assets, including “Powered By” logos. The ASF Infrastructure team, specifically Daniel Takamori and Chris Thistlethwaite, have been helping with migrating the apache.org favicons to the new feather graphics. IX. ApacheCon liaison: Sally published new positioning for ApacheCon and is exploring possible underwriters for a future event outside of North America. She is also working alongside Rich Bowen and the Linux Foundation on marketing the upcoming ApacheCon in Miami. X. (Non-ASF) Industry Events and Outreach liaison: Sally worked with Sharan Foga and Daniel Gruno on the ASF’s presence at FOSDEM 2017. The promotional products that were arranged by Daniel were a tremendous success: according to Daniel the event had ~6,000 attendees --we could have easily given away 4-5x the amount of items offered. The Apache projects banner (similar to the listings at https://s.apache.org/Ccml ) was very helpful with generating conversations. Sharan had also conducted several “from the conference floor” interviews that have been posted to https://feathercast.apache.org/ . Huge thanks to everyone for their help in staffing the booth during the event. In addition to FOSDEM, Sally secured a community partnership exchange with the IoTFuse annual conference. XI. Newswire accounts: we have 23 pre-paid press releases remaining with NASDAQ GlobeNewswire through December 2017. # # #
I. Budget: Sally Khudairi is reviewing expenditures to date in advance of preparing the proposed budget for FY2018. A mid-year subscription payment (clipping service) and remainder-of-year invoice (Snoot) have been submitted to the accounting team at Virtual for payment. II. Cross-committee Liaison: Sally continues work with Fundraising, Brand Management, Apache Incubator, and Events/ApacheCon. She published 1) ASF's Q2 Operations Summary https://s.apache.org/oTOF ; 2) Feedback from The Apache Software Foundation on the Free and Open Source Security Audit (FOSSA) https://s.apache.org/romf ; 3) the second post for the new "Success at Apache" blog https://s.apache.org/ykoG ; and 4) the call for a new logo for the Apache Incubator http://s.apache.org/rFii . III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 11 January 2017 --The Apache Software Foundation Announces Apache® Zest™ Renamed to Apache Polygene https://s.apache.org/4Klg - 10 January 2017 --The Apache Software Foundation Announces Apache® Beam™ as a Top-Level Project https://s.apache.org/u67z - 10 January 2017 --The Apache Software Foundation Announces Apache® Eagle™ as a Top-Level Project https://s.apache.org/lRU1 IV. Informal Announcements: 6 items were published on the ASF "Foundation" Blog. 4 Apache News Round-ups were issued, with a total of 130 weekly summaries published to date. 29 items were Tweeted on @TheASF. Rich Bowen and his group of volunteers continue uploading audio recordings from ApacheCon onto Feathercast. No new videos have been added to the ASF YouTube channel. Sally continues to tweet for the Apache Incubator account, and has added LinkedIn as an official outreach channel for the ASF. V. Future Announcements: one announcement is in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 3 media queries. The ASF received 973 press clips vs. last month's clip count of 2,210. Media coverage of Apache projects yielded 1,014 press hits vs. last month's 3,027. VII. Analyst Relations: we received no analyst queries during this timeframe. Apache was mentioned in 11 reports by Gartner, 2 reports by Forrester, 6 reports by 451 Research, and 7 reports by IDC. VIII. ApacheCon liaison: Sally is working on new positioning for ApacheCon and is exploring underwriting options for a future event outside of North America. Linux Foundation will be brought in once she has gained traction with candidate underwriters. IX. (Non-ASF) Industry Events and Outreach liaison: Sally is working with Sharan Foga on the ASF presence at FOSDEM 2017. X. Newswire accounts: we have 25 pre-paid press releases remaining with NASDAQ GlobeNewswire through December 2017. # # #
I. Budget: we remain within budget with no payments due at this time. II. Cross-committee Liaison: Sally Khudairi continues work with Fundraising, Brand Management, the Apache Incubator, and Events/ApacheCon. She continues working with ASF President Sam Ruby on various Operations-related issues, is preparing the ASF's Q2 Operations Summary, launched "Success at Apache" (a new monthly blog), and has created a detailed call for a new logo for the Apache Incubator which will be announced before the end of the year. In addition, she met face-to-face with Tom Pappas and Shane Curcuru to discuss the budget for the current fiscal year, future planning/tactics across several operational activities, and strategies to manage non-Sponsor level donations. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 21 November 2016 --The Apache Software Foundation Announces Apache® Geode™ as a Top-Level Project - 15 November 2016 --The Apache Software Foundation Announces Apache® jclouds™ v2.0 IV. Informal Announcements: 3 items were published on the ASF "Foundation" Blog. 5 Apache News Round-ups were issued, with a total of 126 weekly summaries published to date. 44 items were Tweeted on @TheASF. Rich Bowen has been uploading audio recordings from ApacheCon onto Feathercast. No new videos have been added to the ASF YouTube channel. Sally continues to tweet for the Apache Incubator account. V. Future Announcements: one announcement is in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 19 media queries. The ASF received 2,210 press clips vs. last month's clip count of 1,172. Media coverage of Apache projects yielded 3,027 press hits vs. last month's 4,553. VII. Analyst Relations: we responded to 3 analyst queries. Apache was mentioned in 13 reports by Gartner, 12 reports by Forrester, 10 reports by 451 Research, and 16 reports by IDC. VIII. ApacheCon liaison: Sally held newly-formatted media/analyst training at ApacheCon, with Fintan Ryan of RedMonk conducting the analyst briefings. The trainings were successful: two participants appeared in the press within 24 hours of taking the course. She also coordinated all on-site media activities and liaised 5 interviews during Apache Big Data + ApacheCon. Sally is currently working on new positioning for ApacheCon and is exploring underwriting options for the event outside of North America. Linux Foundation will be brought in once she has gained traction with candidate underwriters. IX. (Non-ASF) Industry Events and Outreach liaison: Sally is working with Sharan Foga on the ASF presence at FOSDEM 2017. X. Newswire accounts: we have 28 pre-paid press releases remaining with NASDAQ GlobeNewswire through December 2017. # # #
I. Budget: we remain within budget. No payments are due at this time. II. Cross-committee Liaison: Sally Khudairi continues work with Fundraising, Brand Management, and peripherally with the Apache Incubator. She has been working with incoming ASF President Sam Ruby on various Operations-related issues, and has created a detailed call for a new logo for the Apache Incubator (awaiting the PMC to announce as of 7 October). At the request of Rich Bowen, she is also exploring channels/options for internal communications. III. Press Releases: the following formal announcement wa issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 12 October 2016 --The Apache OpenOffice Project Announces Apache® OpenOffice™ v4.1.3 IV. Informal Announcements: 7 items were published on the ASF "Foundation" Blog. 6 Apache News Round-ups were issued, with a total of 121 weekly summaries published to date. 62 items were Tweeted on @TheASF. No new videos have been added to the ASF YouTube channel. Sally continues to tweet for the Apache Incubator account. V. Future Announcements: two announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 11 media queries, plus two dedicated requests for high-res graphics of 23 Apache projects in total for industry-specific reports. The ASF received 1,172 press clips vs. last month's clip count of 1,997. Media coverage of Apache projects yielded 4,553 press hits vs. last month's 4,882. Our clipping service contract has been confirmed through December 2017. VII. Analyst Relations: we responded to 1 analyst query. Apache was mentioned in 39 reports by Gartner (6 Magic Quadrants), 13 reports by Forrester, 22 reports by 451 Research, and 11 reports by IDC. VIII. ApacheCon liaison: Sally is leading media/analyst training at ApacheCon, with Fintan Ryan of RedMonk conducting the analyst briefings. She is also coordinating 5 interviews and was tasked with managing on-site Apache Big Data + ApacheCon press activities by the conference producer's PR team team 2 business days before the event. As this activity is the responsibilty of the conference producer and not the ASF, Sally has addressed this with Rich Bowen. IX. (Non-ASF) Industry Events and Outreach liaison: No formal conference-related activities planned at this time, however, Sally is working with Melissa Warnkin and Sharan Foga on an overall inventory of ASF promotional products that can be used across various events. X. Newswire accounts: we have 30 pre-paid press releases remaining with NASDAQ GlobeNewswire through December 2017. # # #
I. Budget: we remain within budget. Several invoices, including news clipping, have been submitted for payment. ApacheCon promotional materials have been charged against ASF credit cards. II. Cross-committee Liaison: Sally Khudairi published the ASF Quarterly Report (Q1 FY2017) on 29 September. She continues to work with Hadrian Zbarcea with select Sponsorship/Fundraising communication/engagement items, and has opened the Snoot analytics service to all PMCs. In addition, she has begun to work more closely with the Apache Incubator, both kick-starting their Twitter campaigns as well as leading the call for a new logo. Sally also continues to counsel several vendors involved with various Apache projects with publicity, outreach, and branding requirements, most notably those involved with incubating projects and/or active in the Big Data space (Strata + Hadoop conference took place this month). III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 13 September 2016 --The Apache Software Foundation Announces Apache® Syncope™ 2.0 - 20 September 2016 --The Apache Software Foundation Announces Apache® Kudu™ v1.0 - 3 October 2016 --Apache® POI™ Celebrates 15 Years at The Apache Software Foundation IV. Informal Announcements: 9 items were published on the ASF "Foundation" Blog. 5 Apache News Round-ups were issued, with a total of 115 weekly summaries published to date. 49 items were Tweeted on @TheASF. No new videos have been added to the ASF YouTube channel. Sally has been tweeting for the Apache Incubator account for the past few weeks. V. Future Announcements: two announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 8 media queries. The ASF received 1,997 press clips vs. last month's clip count of 675. Media coverage of Apache projects yielded 4,882 press hits vs. last month's 2,871. VII. Analyst Relations: we responded to 3 analyst queries and completed fact-checking a Forrester report. Apache was mentioned in 18 reports by Gartner, 11 reports by Forrester, 12 reports by 451 Research, and 24 reports by IDC. VIII. ApacheCon liaison: Sally is working with Sharan Foga and Melissa Warnkin on preparations for the ASF booth at ApacheCon Europe, and has just announced media/analyst training for ASF Committers, PMCs, and Incubating projects during the event. Fintan Ryan of RedMonk will be conducting the media training briefings. IX. (Non-ASF) Industry Events and Outreach liaison: No conference-related activities at this time. X. Newswire accounts: we have 31 pre-paid press releases remaining with NASDAQ GlobeNewswire through December 2017. # # #
I. Budget: we remain within budget, with no outstanding invoices due at this time. II. Fundraising/Branding/Marketing/ComDev liaison: Sally Khudairi is working on the ASF Quarterly Report (Q1 FY2017), which will be issued at the end of September. She has been working with Hadrian Zbarcea regarding several Fundraising items, and has coordinated the onboarding of 27 PMCs to new analytics services by Snoot (will likely open the service to all PMCs before the end of September). She continues to counsel several vendors involved with various Apache projects with publicity, outreach, and branding requirements, however, a small handful of organizations appear to be repeat offenders, presumably acting under the guise/mode of "ask forgiveness than permission", yet are actually doing neither. III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 22 August 2016 --Announcing Apache® CloudStack™ v4.9 IV. Informal Announcements: 5 items were published on the ASF "Foundation" Blog. 4 Apache News Round-ups were issued, with a total of 110 weekly summaries published to date. 33 items were Tweeted on @TheASF. No new videos have been added to the ASF YouTube channel. V. Future Announcements: two announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: in spite of much of the world being on holiday over the past month, we have been rather busy with media-related activities. We responded to 9 media queries. The ASF received 675 press clips vs. last month's clip count of 911. Media coverage of Apache projects yielded 2,871 press hits vs. last month's 4,337. VII. Analyst Relations: we responded to 2 analyst queries and are in the process of fact-checking a Forrester report on Cloud standards. Apache was mentioned in 27 reports by Gartner, 8 reports by Forrester, 17 reports by 451 Research, and 8 reports by IDC. VIII. ApacheCon liaison: Sally is working with Sharan Foga and Melissa Warnkin on preparations for the ASF booth at ApacheCon Europe. Once again, Sally will be holding media/analyst training at ApacheCon Europe --the first time in 7 years. Analyst Fintan Ryan of RedMonk will be conducting the media training briefings. IX. (Non-ASF) Industry Events and Outreach liaison: Sally declined a European conference partnership opportunity (forwarded via Rich Bowen), due to the required $100K participation fee. No other conference-related activities at this time. X. Newswire accounts: we have 34 pre-paid press releases remaining with NASDAQ GlobeNewswire through December 2017. # # #
I. Budget: we remain within budget, with no outstanding invoices due at this time. II. Fundraising/Branding/Marketing/ComDev liaison: Sally Khudairi has secured Sharan Foga to officially assist with the ASF booth at select events, particularly those in Europe. Sally continues to counsel an increasing number of vendors involved with various Apache projects (both incubating and TLPs) with outreach and branding requirements. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 27 July 2016 --The Apache Software Foundation Announces Apache® Mesos™ v1.0 - 27 July 2016 --The Apache Software Foundation Announces Apache® Twill™ as a Top-Level Project - 26 July 2016 --The Apache Software Foundation Announces Apache® Kudu™ as a Top-Level Project IV. Informal Announcements: 7 items were published on the ASF "Foundation" Blog. 5 Apache News Round-ups were issued, with a total of 106 weekly summaries published to date. 17 items were Tweeted on @TheASF. No new videos have been added to the ASF YouTube channel. V. Future Announcements: one announcement is in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 11 media queries. Over the past month, the ASF received 911 press clips vs. last month's clip count of 1,318. Our new reporting on media coverage of Apache projects yielded 4,337 press hits vs. last month's 4,813. VII. Analyst Relations: we responded to 2 analyst queries. Apache was mentioned in 48 reports by Gartner, 4 reports by Forrester, 18 reports by 451 Research, and 6 reports by IDC. VIII. ApacheCon liaison: through Sharan's ComDev contacts, Sally has been acting as introductory liaison to ApacheCon + Apache: Big Data producers, the Linux Foundation, for possible community partnerships. Sally has also connected Sharan with Melissa Warnkin on preparations for the ASF booth at ApacheCon Europe. IX. (Non-ASF) Industry Events and Outreach liaison: Sally is following up on a possible partnership for a conference in Europe, via Rich Bowen. X. Newswire accounts: we have 35 pre-paid press releases remaining with NASDAQ GlobeNewswire through December 2017. # # #
I. Budget: we remain within budget, with no outstanding invoices due at this time. II. Fundraising/Branding/Marketing/ComDev liaison: Sally Khudairi has been working with Sharan Foga on some ComDev/outreach opportunities as well as officially bringing her on board to assist with the ASF booth at select events, particularly those in Europe. Sally continues to counsel several vendors involved with various Apache projects (both incubating and TLPs) with outreach and branding requirements. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 29 June 2016 --The Apache Software Foundation Announces Apache® Bahir™ as a Top-Level Project - 29 June 2016 --The Apache Software Foundation Announces Apache® OODT™ v1.0 - 22 June 2016 --The Apache Software Foundation Announces Apache® Libcloud™ v1.0 IV. Informal Announcements: 7 items were published on the ASF "Foundation" Blog. 5 Apache News Round-ups were issued, with a total of 101 weekly summaries published to date. 25 items were Tweeted on @TheASF. No new videos have been added to the ASF YouTube channel. V. Future Announcements: two announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 7 media queries. Over the past month, the ASF received 1,318 press clips vs. last month's clip count of 1,923. Sally worked with our clipping service to establish new reporting on media coverage of Apache projects, which yielded 4,813 press hits. VII. Analyst Relations: we responded to 2 analyst queries. Apache was mentioned in 32 reports by Gartner, 7 reports by Forrester, 19 reports by 451 Research, and 15 reports by IDC. VIII. ApacheCon liaison: things have been quiet over the past month. Sally will re-start work with Melissa Warnkin on items needed for ApacheCon Europe. IX. (Non-ASF) Industry Events and Outreach liaison: no formal activities are taking place at this time. X. Newswire accounts: we have 38 pre-paid press releases remaining with NASDAQ GlobeNewswire through December 2017. # # #
I. Budget: we remain within budget, with no outstanding invoices due at this time. II. Fundraising/Branding/Marketing/ComDev liaison: Sally Khudairi issued the second ASF Annual Report; thanks to Brett Porter, Ross Gardler, Rich Bowen, Chris Mattmann, Tom Pappas, Hadrian Zbarcea, David Nalley, Shane Curcuru, Jim Jagielski, and Daniel Gruno for their contributions. Whilst post-ApacheCon liaison has quieted down somewhat, Sally continues to counsel a handful of vendors involved with various Apache projects. III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 6 June 2016 --The Apache® Software Foundation Announces Annual Report for 2015-2016 Fiscal Year - 25 May 2016 --The Apache Software Foundation Announces Apache® Zeppelin™ as a Top-Level Project - The Apache Software Foundation Announces Apache® TinkerPop™ as a Top-Level Project IV. Informal Announcements: 8 items were published on the ASF "Foundation" Blog. 6 Apache News Round-ups were issued, with a total of 96 weekly summaries published to date. 39 items were Tweeted on @TheASF. No new videos have been added to the ASF YouTube channel. V. Future Announcements: two announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 11 media queries. Over the past month, the ASF received 1,923 press clips vs. last month's clip count of 1,074. VII. Analyst Relations: we responded to 3 analyst queries. Apache was mentioned in 46 reports by Gartner (including 14 “Cool Vendor” reports), 14 reports by Forrester, 22 reports by 451 Research, and 7 reports by IDC. VIII. ApacheCon liaison: Sally will resume work with Melissa Warnkin next month regarding promotional items needed for ApacheCon Europe. IX. (Non-ASF) Industry Events and Outreach liaison: no formal activities are taking place at this time. X. Newswire accounts: we have 41 pre-paid press releases remaining with NASDAQ GlobeNewswire through December 2017. # # #
I. Budget: we begin the new fiscal year with no outstanding invoices due. II. Fundraising/Branding/Marketing/ComDev liaison: Sally Khudairi is working on the second ASF Annual Report, which will be issued the end of May. She has been working with 9 organizations over the past month regarding proper attribution and process on formal press releases (from new sponsorship announcements to celebratory project milestones). Sally led two media/analyst training sessions at ApacheCon, which were very well received by the participants, and will be increasing her work with Incubating projects in particular to get up to speed on Project communications best practices. III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 25 April 2016 --The Apache Software Foundation Announces Apache® Apex™ as a Top-Level Project IV. Informal Announcements: 6 items were published on the ASF "Foundation" Blog. 5 Apache News Round-ups were issued, with a total of 90 weekly summaries published to date. 34 items were Tweeted on @TheASF. No new videos have been added to the ASF YouTube channel, however, Rich Bowen has been granted publishing credentials to showcase presentations from the Apache: Big Data and ApacheCon events. V. Future Announcements: three announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: the number of vendors that Sally is counseling regarding their involvement with various Apache projects continues to steadily grow. Over the past month, the ASF received 1,923 press clips vs. last month's clip count of 662. VII. Analyst Relations: Special thanks to Stephen O'Grady of RedMonk who served as our analyst during the trainings, and provided excellent insight/advice to the Apache community in his ApacheCon keynote. Apache was mentioned in 24 reports by Gartner, 15 reports by Forrester, 12 reports by 451 Research, and 13 reports by IDC. Sally is exploring ways we can deeper our relationships with additional analyst firms, particularly those who are on our dedicated media/analyst outreach list but aren't contacting us directly when researching specific solutions/sectors/technologies. VIII. ApacheCon liaison: Sally will resume work with Melissa Warnkin next month regarding promotional items needed for Seville. IX. (Non-ASF) Industry Events and Outreach liaison: no formal activities are taking place at this time. X. Newswire accounts: we have 44 pre-paid press releases remaining with NASDAQ GlobeNewswire through December 2017. # # #
I. Budget: as we close out the fiscal year, we remain within budget, with no outstanding invoices due at this time. The FY2017 Marketing & Publicity budget was submitted to President Ross Gardler, who has authorized the contract renewal with HALO Worldwide for ASF's communication services. II. Fundraising/Branding/Marketing/ComDev liaison: Sally Khudairi is beginning to plan the second ASF Annual Report, which will be issued the last week of May. The tasklist for the ongoing rollout of the new ASF logo continues to grow; the aim is to complete as much as possible in time for the upcoming ApacheCon. Sally is also working on fulfillment of a corporate order for various Apache project stickers, which will be paid for by the requesting organization. III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 21 March 2016 --The Apache® Software Foundation announces Apache PDFBox™ v2.0 IV. Informal Announcements: 9 items were published on the ASF "Foundation" Blog, including a post co-authored by Sally and ASF Chairman Brett Porter in celebration of the ASF's 17th Anniversary. 22 items were Tweeted on @TheASF. 5 Apache News Round-ups were issued, with a total of 85 weekly summaries published to date. No new videos have been added to the ASF YouTube channel; we will see if the will be the opportunity to showcase anything from next month's Apache: Big Data and ApacheCon events. V. Future Announcements: one announcement is actively in development, with two on hold as their respective PMCs are preparing for new version releases. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: Sally continues to counsel several vendors regarding their involvement with various Apache projects. She has invited ASF Members, Apache Committers, and PMCs to attend the media/analyst trainings that will be offered free-of-charge during ApacheCon. Stephen O'Grady of RedMonk will serve as our analyst during the trainings. As of this writing, the sessions are close to reaching capacity. Over the past month, the ASF received 662 press clips vs. last month's clip count of 1,095. VII. Analyst Relations: Apache was mentioned in 20 reports by Gartner, 13 reports by Forrester, 11 reports by 451 Research, and 17 reports by IDC. VIII. ApacheCon liaison: Sally continues to help promote ApacheCon and Apache: Big Data in partnership with the Linux Foundation, and is working with Melissa Warnkin regarding orders for promotional items. IX. (Non-ASF) Industry Events and Outreach liaison: aside from advising projects and organizations on providing the proper ASF attribution, no formal activities are taking place at this time. X. Newswire accounts: we have 45 pre-paid press releases remaining with NASDAQ GlobeNewswire through December 2017. # # #
I. Budget: we remain within budget, with no outstanding invoices due at this time. II. Fundraising/Branding/Marketing/ComDev liaison: Sally Khudairi published the ASF Third Quarter report (November 2015-January 2016) on 25 February. She continues to collect a list of outstanding items needed for the ongoing rollout of the new ASF logo, and will endeavor to complete as much as possible in time for the upcoming ApacheCon. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 8 March 2016 --The Apache Software Foundation announces @ApacheFlink v1.0 - 25 February 2016 --The Apache Software Foundation Operations Summary: November 2015 - January 2016 - 17 February 2016 --The Apache Software Foundation Announces Apache Arrow as a Top-Level Project IV. Informal Announcements: 7 items were published on the ASF "Foundation" Blog, and 29 items were tweeted on @TheASF. 6 Apache News Round-ups were issued, with a total of 80 weekly summaries published to date. No new videos have been added to the ASF YouTube channel. V. Future Announcements: two announcements are currently in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: Sally has been working with several vendors regarding their involvement with various Apache projects in press releases, presentations, and events. Sally is finalizing the details for media/analyst trainings that will be offered during the week of ApacheCon, and will be announcing these opportunities to the community within the next week. She is also writing a post for OpenSource.com in celebration of the ASF’s 17th Anniversary on 25 March. Since the last report, the ASF received 1,095 press clips vs. last month's clip count of 1,692. VII. Analyst Relations: we will be working with RedMonk and 451 Research on analyst briefings during ApacheCon and Apache: Big Data. Apache was mentioned in 20 reports by Gartner, 13 reports by Forrester, 11 reports by 451 Research, and 17 reports by IDC. VIII. ApacheCon liaison: Sally continues to help promote ApacheCon and Apache: Big Data in partnership with the Linux Foundation. IX. (Non-ASF) Industry Events and Outreach liaison: no formal activities are taking place at this time. X. Newswire accounts: we have 48 pre-paid press releases remaining with NASDAQ GlobeNewswire through December 2017. # # #
I. Budget: we remain within budget, with no outstanding invoices due at this time thanks to the expeditious payment processing from the Virtual team. II. Fundraising/Branding/Marketing/ComDev liaison: Sally Khudairi is preparing the upcoming ASF Third Quarter report (November 2015-January 2016) which will be published at the end of the month. She successfully launched the new ASF identity with thanks to LucidWorks and HotWax Systems for donating creative services, and will continue to work together on supporting the ongoing rollout. The new identity was received with great enthusiasm by the community and debuted at FOSDEM, where the promotional giveaways (pins, pens, "Powered By" stickers, caps, cups, and t-shirts) created by Daniel Gruno we a tremendous hit. As the inventory cleared out before the event was over, we are considering creating a similar package for the upcoming ApacheCon. III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 27 January 2016 -- The Apache® Software Foundation Announces Strong Momentum; Enters 2016 More Influential, Innovative, Efficient, and with a New Look IV. Informal Announcements: 5 items were published on the ASF "Foundation" Blog, and 20 items were tweeted on @TheASF. 4 Apache News Round-ups were issued, with a total of 74 weekly summaries published to date. No new videos have been added to the ASF YouTube channel. V. Future Announcements: three announcements are currently in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we've had an uptick in media requests over the past three weeks, particularly for briefings where members of the Apache community are serving as industry experts across an array of topics. The trend of our growing media coverage in Asia continues. The ASF received 1,692 press clips over this time period, vs. last month's clip count of 960. Due to our increased media presence, Sally has decided to reinstate the media/analyst trainings offered during ApacheCon, and will be holding two different beginner level sessions (one for podlings in the Incubator, the other for established TLPs or sub-projects), as well as an advanced session. She is finalizing details with the Linux Foundation team and will be announcing details on these opportunities to the community shortly. VI-a. Public Relations: Sally has been exploring options for an ASF-dedicated phone line, and to create a more detailed/visible "help" page on apache.org, but hasn't progressed on this over the past month. VII. Analyst Relations: although we have had no formal briefings during this timeframe, we continue to serve as an ongoing resource for a small handful of analysts. Apache was mentioned in 20 reports by Gartner, 5 reports by Forrester, 25 reports by 451 Research, and 13 reports by IDC. VIII. ApacheCon liaison: Sally has been working with the Linux Foundation team on updating the ApacheCon logo and signage, and has been helping promote the CFP and Travel Assistance deadlines. IX. (Non-ASF) Industry Events and Outreach liaison: no formal activities are taking place at this time. X. Newswire accounts: we have 51 pre-paid press releases with NASDAQ GlobeNewswire through the end of 2017. Although we haven't received formal notice, it appears that we no longer receive gratis news release distribution in the UK by Pressat (no new ASF announcements have been posted on their site as of September 2015). # # #
I. Budget: we remain within budget. Sally Khudairi has negotiated an extension and renewal to our press release distribution service through 2017, and has also purchased a contact database subscription as part of our clipping service. We haven't had a contact database subscription in several years as our need was limited, but Sally decided that we need ongoing current contacts/access to key journalists/industry influencers, as there have been several shifts with reporters/beats over the past few months alone which caused our outreach emails to bounce for a while. II. Fundraising/Branding/Marketing/ComDev liaison: Sally has reminded those involved with the content of the ASF quarterly progress reports that we will begin to compile updates for the upcoming Third Quarter report (November 2015-January 2016) shortly. Sally continues to work with Fran Lukesh of LucidWorks and Lisa Dae of HotWax Systems on the new ASF identity system. We are working hard to wrap up the core elements in time for FOSDEM, where we are hoping to publicly debut the new logo. III. Press Releases: no formal announcements were issued via the newswire service, ASF Foundation Blog, or announce@apache.org during this timeframe: IV. Informal Announcements: 6 items were published on the ASF "Foundation" Blog, and 17 items were tweeted on @TheASF. 5 Apache News Round-ups were issued, with a total of 70 weekly summaries published to date. No new videos have been added to the ASF YouTube channel. V. Future Announcements: two announcements remain in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and/or "Did You Know?" success stories are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: whilst the number of actual media requests were somewhat average (9 this month), the volume produced as a result was quite high, stemming from the types of outlets seeking to engage with the Apache community, as well as the range of topics covered. In addition, we have had nearly continuous requests for stories/interviews after every announcement and/or blog post published to our dedicated media/analyst list. In addition, we've noticed a recent uptick in our international media coverage due to an Asian outlet covering nearly every technical item posted on the announce@apache.org list. The ASF received 960 press clips over this time period, vs. last month's clip count of 840. In addition, due to our increased media presence and activities, Sally is considering reinstating the media/analyst trainings offered during ApacheCon, with the possibility of holding two different beginner level sessions (one for podlings in the Incubator, the other for established TLPs or sub-projects), as well as an intermediate or advanced session as well. She will be following up with the Linux Foundation team to see what options might be considered. VI-a. Public Relations: in response to the number of non-media-related phone calls received regarding non-media-but-Apache-product-related queries Sally has been exploring options for an ASF-dedicated phone line, as well as a more detailed/visible "help" page on apache.org. No further progress has been made on this over the past month. VII. Analyst Relations: we received an analyst fact-checking query over the holidays, and were able to successfully respond within their deadline. Apache was mentioned in 15 reports by Gartner (including 4 Magic Quadrant reports), 4 reports by Forrester, 5 reports by 451 Research, and 10 reports by IDC. VIII. ApacheCon liaison: no formal activities are planned at this time, other than helping promote the CFP and Travel Assistance deadlines. IX. (Non-ASF) Industry Events and Outreach liaison: no formal activities are taking place at this time. X. Newswire accounts: we now have 52 pre-paid press releases with NASDAQ GlobeNewswire through the end of 2017, due to the just-signed service extension to the current contract. We also continue to receive gratis news release distribution in the UK by Pressat. # # #
I. Budget: we remain within budget; Sally Khudairi is negotiating an extension and renewal to our press release distribution service, as we have a small handful of pre-paid releases remaining. II. Fundraising/Branding/Marketing/ComDev liaison: Sally is working with a new Platinum Sponsor regarding promotion, and has also been coaching the communications/marketing teams of several organizations involved with existing Apache projects as well as podlings in the Incubator. Now that the Foundations Operations Summary for FY2016/Q2 is out, she is beginning organize the Third Quarter report (November 2015-January 2016). Sally continues to work with Fran Lukesh of LucidWorks and Lisa Dae of HotWax Systems on the new ASF logo, and has forwarded the two options for the final logo to the ASF Membership for their vote. The final logo and comprehensive visual system are targeted for completion at the beginning of the New Year. III. Press Releases: the following announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 8 December 2015 --The Apache Software Foundation Announces Apache™ Kylin™ as a Top-Level Project - 1 December 2015 --The Apache Software Foundation announces Apache™ CloudStack™ v4.6 - 27 November 2015 --The Apache Software Foundation Operations Summary: August-October 2015 - 23 November 2015 --The Apache Software Foundation Announces Apache™ Brooklyn™ as a Top-Level Project IV. Informal Announcements: 3 items were published on the ASF "Foundation" Blog, and 19 items were tweeted on @TheASF. 5 Apache News Round-ups were issued, with a total of 65 weekly summaries published to date. No new videos have been updated on the ASF YouTube channel. V. Future Announcements: two announcements are currently in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and/or "Did You Know?" success stories are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 7 media requests. The ASF received 840 press clips over this time period, vs. last month's clip count of 1,335. VI-a. Public Relations: Sally continues to receive a number of non-media-related phone calls with customer (usually end-user) issues with certain Apache projects/products, the majority related to of the presence of Apache-powered products on mobile devices/apps, with a high number of calls received at non-business hours. Sally continues to explore options for a dedicated phone line for ASF-specific queries that will allow for more efficient screening; a dedicated "help" page on apache.org that addresses such queries is also being considered. VII. Analyst Relations: no analyst queries were received at this time. Apache was mentioned in 23 reports by Gartner, 8 reports by Forrester, 18 reports by 451 Research, and 10 reports by IDC. VIII. ApacheCon liaison: no formal activities are planned at this time. Sally is working with the Apache Travel Assistance Committee on the application process and getting the word out with educational institutions. IX. (Non-ASF) Industry Events and Outreach liaison: Sally has placed an ASF Member at a 10-division corporate event in Germany. No other formal activities are taking place at this time. X. Newswire accounts: we have 2 pre-paid press releases with NASDAQ GlobeNewswire through the end of 2016, and are working on a service extension to the current contract. We also continue to receive gratis news release distribution in the UK by Pressat. # # #
I. Budget: we remain within budget; Sally Khudairi is reviewing a vendor invoice received at the end of October, and will be following up with the Virtual team as appropriate. II. Fundraising/Branding/Marketing/ComDev liaison: Sally is working with Fundraising regarding a new Platinum Sponsor, and is beginning work on the Foundation Operations Summary for the Second Quarter of Fiscal Year 2016 (August-October 2015).. She continues to work with Fran Lukesh of LucidWorks and Lisa Dae of HotWax Systems on the new ASF logo and comprehensive visual system; the targeted completion date is before the end of the calendar year. III. Press Releases: the following announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 10 November 2015 --The Apache Software Foundation announces Apache™ Cassandra™ v3.0 - 27 October 2015 --The Apache Software Foundation announces Apache™ Tajo™ v0.11.0 IV. Informal Announcements: 3 items were published on the ASF "Foundation" Blog, and 25 items were tweeted on @TheASF. No new videos have been updated on the ASF YouTube channel, however the organizers of the Apache Roadshow Asia in October have posted the presentations from that event online under a separate account/channel. 6 Apache News Round-ups were issued, with a total of 60 weekly summaries published to date. V. Future Announcements: three announcements are in development, and are anticipated to be disseminated within the next two weeks. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and/or "Did You Know?" success stories are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 8 media requests, and are updating our media/analyst contact database accordingly. We have experienced a small handful of incoming urgent media queries to which we had responded immediately to, but subsequent communications had gone dead with the journalist. The ASF received 1,335 press clips over this time period, vs. last month's clip count of 1,411. VI-a. Public Relations: as has been the case since the incorporation of the Foundation, Sally receives occasional phone calls regarding "private citizen" issues/questions regarding certain Apache projects/products. Whilst the number of queries have grown by an average of 3 calls per month since Apache OpenOffice coming on board, the number has spiked considerably over the past 6 months with complaints of the presence of Apache products on mobile devices. Whilst these interactions have been mostly harmless interruptions, the level of urgent and angry calls over the past few weeks have become both disruptive and upsetting: frustration is one thing, abuse is another. Sally will explore options for a dedicated phone line for ASF-specific queries that will allow for more efficient screening. VII. Analyst Relations: we responded to 2 analyst queries, and had an internal review with Forrester on an upcoming Cloud report. Apache was mentioned in 29 reports by Gartner, 9 reports by Forrester, 23 reports by 451 Research, and 10 reports by IDC. VIII. ApacheCon liaison: no activities are planned at this time. Sally worked with the organizers of the Apache Roadshow 2015 - China to publish the event's summary on the Foundation blog. IX. (Non-ASF) Industry Events and Outreach liaison: Sally is working to place a spokesperson (ASF Member) at a corporate event in Germany, and is liaising on several smaller events. X. Newswire accounts: we have 6 pre-paid press releases with NASDAQ GlobeNewswire through the end of 2016, and will likely be paying for a service extension to the current contract. We also continue to receive gratis news release distribution in the UK by Pressat. # # #
I. Budget: we remain within budget with no vendor payments due at this time. II. Fundraising/Branding/Marketing/ComDev liaison: Sally Khudairi forwarded the proposed revised ASF logo, which was strongly welcomed by the majority of Members who provided feedback. Work continues with the designers (donated by HotWax Systems and LucidWorks) on fine-tuning the logo and comprehensive visual system, with completion anticipated before the end of the calendar year. III. Press Releases: no announcements were issued via the newswire service, ASF Foundation Blog, or announce@apache.org during this timeframe. IV. Informal Announcements: 4 items were published on the ASF "Foundation" Blog, and 26 items were tweeted on @TheASF. No new videos have been updated on the ASF YouTube channel. 4 Apache News Round-ups were issued, with a total of 54 weekly summaries published to date. V. Future Announcements: no announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and/or "Did You Know?" success stories are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 16 media requests, including several briefings at Apache: Big Data and ApacheCon Europe. The ASF received 1,411 press clips over this time period, vs. last month's clip count of 844. VII. Analyst Relations: we responded to 7 analyst queries, including briefings at ApacheCon Europe. Apache was mentioned in 38 reports by Gartner, 7 reports by Forrester, 33 reports by 451 Research, and 12 reports by IDC. VIII. ApacheCon liaison: the events in Europe are complete, both Apache:Big Data and ApacheCon:Core enjoyed solid media and analyst participation. Special thanks to Rich Bowen and Shane Curcuru for their participation during the events, as well as to Ross Gardler for taking pre-event interviews. IX. (Non-ASF) Industry Events and Outreach liaison: no formal activities at this time. X. Newswire accounts: we have 8 pre-paid press releases with NASDAQ GlobeNewswire through the end of 2016, and continue to receive gratis news release distribution in the UK by Pressat. # # #
I. Budget: we remain within budget with no vendor payments due at this time. II. Fundraising/Branding/Marketing/ComDev liaison: the ASF Operations Summary for Q1 of the current Fiscal Year (May-July 2015) was published on 28 August. Sally Khudairi continues to work with the designers jointly donated by HotWax Systems and LucidWorks on revising the ASF logo, and will be reviewing proposals for new visual systems on 14 September. III. Press Releases: the following announcements were issued via the newswire service, ASF Foundation Blog, or announce@apache.org during this timeframe: - 26 August 2015 --The Apache Software Foundation Announces Apache™ Lens™ as a Top-Level Project - 25 August 2015 --The Apache Software Foundation Announces Apache™ Ignite™ as a Top-Level Project IV. Informal Announcements: 6 items were published on the ASF "Foundation" Blog, and 24 items were tweeted on @TheASF. No new videos have been updated on the ASF YouTube channel. 4 Apache News Round-ups were issued, with a total of 50 weekly summaries published to date. V. Future Announcements: no announcements are in development. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and/or "Did You Know?" success stories are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 11 media requests. The ASF received 844 press clips over this time period, vs. last month's clip count of 819. VII. Analyst Relations: we responded to 4 analyst queries. Apache was mentioned in 17 reports by Gartner, 8 reports by Forrester, 9 reports by 451 Research, and 6 reports by IDC. VIII. ApacheCon liaison: Sally has worked with Melissa Warnkin on the promotional giveaways, and with Jan Iversen on signage. IX. (Non-ASF) Industry Events and Outreach liaison: no formal activities at this time. X. Newswire accounts: we have 8 pre-paid press releases with NASDAQ GlobeNewswire through the end of 2016, and continue to receive gratis news release distribution in the UK by Pressat. # # #
I. Budget: we remain within budget with no vendor payments due at this time. II. Fundraising/Branding/Marketing/ComDev liaison: Sally Khudairi is working with ASF President, Secretary, Operations, Fundraising, Community Development, Infrastructure, and Brand Management teams to prepare the ASF Operations Summary for Q1 of the current Fiscal Year (May-July 2015). III. Press Releases: the following announcements were issued via the newswire service, ASF Foundation Blog, or announce@apache.org during this timeframe: - 5 August 2015 --Apache™ Logging Services™ Project Announces Log4j™ 1 End-Of-Life; Recommends Upgrade to Log4j 2 - 4 August 2015 --The Apache Software Foundation announces Apache™ Zest™ v2.1 - 20 July 2015 --The Apache Software Foundation Announces Apache™ NiFi™ as a Top-Level Project IV. Informal Announcements: 5 items were published on the ASF "Foundation" Blog, and 21 items were tweeted on @TheASF. No new videos have been updated on the ASF YouTube channel. 4 Apache News Round-ups were issued, with a total of 46 weekly summaries published to date. V. Future Announcements: we are working on an upcoming announcement with two podlings preparing to graduate from the Incubator. Projects planning to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and/or "Did You Know?" success stories are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 8 media requests. The ASF received 819 press clips over this time period, vs. last month's clip count of 973. VII. Analyst Relations: we responded to 3 analyst queries. Apache was mentioned in 12 reports by Gartner, 13 reports by Forrester, 15 reports by 451 Research, and 10 reports by IDC. VIII. ApacheCon liaison: Sally helped promote the "Apache: Big Data" and "ApacheCon: Core" Europe events in Europe, and has registered 1 journalist and 3 analysts to attend both events. IX. (Non-ASF) Industry Events and Outreach liaison: no formal activities at this time. X. Newswire accounts: we have 10 pre-paid press releases with NASDAQ GlobeNewswire through the end of 2016, and continue to receive gratis news release distribution in the UK by Pressat. # # #
I. Budget: Sally Khudairi submitted an invoice to the ASF Accounting team for 50% of the new NASDAQ GlobeNewswire service agreement for press release distribution through 2017. II. Fundraising/Branding/Marketing/ComDev liaison: as the new apache.org stylesheets have been successfully launched during ApacheCon/Austin this past April, Sally has begun to work on updating the ASF logo and identity system. HotWax Systems and LucidWorkds have donated creative teams to help with this effort –they are: Kenneth Paskett (who led the apache.org stylesheet project) and Lisa Dae from HotWax Systems, and Fran Lukesh from LucidWorks. The two creative teams have agreed to collaborate on this effort (and are working with Mike Bates of HotWax Systems as well), with the aim of delivering 2-3 distinct visual systems for review before the end of the Summer. In addition, Sally is also preparing the ASF Operations Summary for Q1 of the 2015 Fiscal Year (May-July). III. Press Releases: no formal announcements were issued via the newswire service, ASF Foundation Blog, or announce@apache.org during this timeframe. IV. Informal Announcements: 7 items were published on the ASF "Foundation" Blog, and 39 items were tweeted on @TheASF. No new videos have been updated on the ASF YouTube channel. 6 Apache News Round-ups were issued, with a total of 42 weekly summaries published to date. V. Future Announcements: we are working on an upcoming announcement with a podling preparing to graduate from the Incubator. Projects preparing to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 5 media requests, and are working with the SD Times on a feature on NoSQL solutions. The ASF received 973 press clips over this time period, vs. last month's clip count of 955. VII. Analyst Relations: we responded to 2 analyst queries. Apache was mentioned in 15 reports by Gartner, 12 reports by Forrester, 33 reports by 451 Research, and 6 reports by IDC. VIII. ApacheCon liaison: Sally helped promote the deadlines for the "Apache: Big Data" and "ApacheCon: Core" events in Europe, and has also helped with Travel Assistance notifications and publicity. IX. (Non-ASF) Industry Events and Outreach liaison: no activities at this time, as Sally’s work with the Texas Linux Festival and OSCON are complete. She is considering additional ways to help promote the many Apache project-based events outside of the ApacheCon umbrella. X. Newswire accounts: we have 13 pre-paid press releases with NASDAQ GlobeNewswire through the end of 2016, and continue to receive gratis news release distribution in the UK by Pressat. # # #
I. Budget: All vendor payments are up-to-date with no outstanding items due at this time. II. Fundraising/Branding/Marketing/ComDev liaison: Sally Khudairi compiled the the ASF FY2014-2015 Annual Report which was published on 2 June, with thanks to Brett Porter, Ross Gardler, Chris Mattmann, Rich Bowen, Jim Jagielski, Hadrian Zbarcea, David Nalley, and Shane Curcuru, as well as Daniel Gruno and Tony Stevenson of the ASF Infrastructure team, and Tom Pappas of Virtual. Sally worked with Hadrian and David in recognizing PhoenixNAP on the ASF Sponsor "Thanks" page for their donated products/services, and with PhoenixNAP on their press release announcing their Sponsorship. Sally has also assumed management of the @PlanetApache Twitter feed, which is now following the accounts of Apache Committers and contributors, and continues to solicit use cases and testimonials on behalf of Apache CouchDB. The ASF video documentary produced by George Syrimis is in the filming/interviewing process. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 02 June 2015 --The Apache® Software Foundation Announces Annual Report for 2014-2015 Fiscal Year - 19 May 2015 --The Apache Software Foundation Announces Apache™ Drill™ 1.0 IV. Informal Announcements: 7 items were published on the ASF "Foundation" Blog, and 33 items were tweeted on @TheASF. No new videos have been updated on the ASF YouTube channel. 5 Apache News Round-ups were issued, with a total of 36 weekly summaries published to date. V. Future Announcements: We are waiting to hear back from two projects that requested assistance with issuing a formal announcement. Projects preparing to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 11 media requests, including two weeks of background/fact-checking for the Wall Street Journal. The ASF received 955 press clips over this time period, vs. last month's clip count of 496. VII. Analyst Relations: we responded to 2 analyst queries. Apache was mentioned in 29 reports by Gartner, 8 reports by Forrester, 23 reports by 451 Research, and 3 reports by IDC. Sally received a preview copy of the Forrester report on Cloud platform standards that included Apache CloudStack. VIII. ApacheCon liaison: Sally finalized edits for The Linux Foundation's announcements for the new "Apache: Big Data" and "ApacheCon: Core" events in Europe, and has been helping promote their respective CFPs. IX. (Non-ASF) Industry Events and Outreach liaison: Sally continues to work with Ross and Melissa Warnkin on the ASF's presence at future events, and has secured a keynote speaking opportunity for Joan Touzet, who will be presenting "Evolve or Perish! Improving OSS Communities The Apache Way" at the Texas Linux Festival. In addition, she is working with Rich and ComDev on promoting future MeetUps and related regional events, and is preparing the ASF's presence at OSCON with Melissa. X. Newswire accounts: we have 13 pre-paid press releases with NASDAQ GlobeNewswire through the end of 2016, and continue to receive gratis news release distribution in the UK by Pressat.
I. Budget: The contract with HALO Worldwide has been renewed for FY 2015-2016 with no change in the remuneration. Sally Khudairi submitted HALO's engagement documents and invoice to Ross Gardler. All vendor payments are up-to-date. II. Fundraising/Branding/Marketing liaison: Sally has begun work on the ASF FY2014 Annual Report which will be published the last week of May. The refresh/redesign of the apache.org homepage launched during ApacheCon, and HotWax Systems have been recognized on the ASF Sponsor "Thanks" page for their donated services. Sally has also begun working with Apache CouchDB to solicit use cases and testimonials, and continues to assist with outreach for Apache CloudStack. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 04 May 2015 --The Apache Software Foundation Announces Apache™ SpamAssassin™ v3.4.1 - 27 April 2015 --The Apache Software Foundation Announces Apache™ Parquet™ as a Top-Level Project - 13 April 2015 --The Apache Software Foundation Welcomes Pivotal as a Platinum-level Sponsor IV. Informal Announcements: 8 items were published on the ASF "Foundation" Blog, and 19 items were tweeted on @TheASF. 10 videos from ApacheCon North America have been updated to the ASF YouTube channel. Five Apache News Round-ups were issued, with a total of 31 weekly summaries published to date. V. Future Announcements: there is one announcement in development that is scheduled to be released the week of 18 May. Projects preparing to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 7 media requests. The ASF received 496 press clips over this time period, vs. last month's clip count of 1,040. Press clips for Apache CloudStack will no longer be monitored at the request of the PMC. VII. Analyst Relations: we responded to 3 analyst queries. Apache was mentioned in 2 reports by Gartner (they are holding two upcoming Webinars on Apache Hadoop), 6 reports by Forrester (an additional report will be released soon), 9 reports by 451 Research, and 6 reports by IDC. Sally received a preview copy of the Forrester report on Cloud platform standards that included Apache CloudStack. VIII. ApacheCon liaison: Sally discussed themes, messaging, and outreach for future ApacheCons with the producers, and will be working with them on formal announcements next month. IX. (Non-ASF) Industry Events and Outreach liaison: no formal activities over the past month. Sally is working with Ross and Melissa Warnkin on a strategy for ASF's presence at future events. In addition, the process (and budget) for producing Apache Project-specific promotional materials has migrated from Marketing & Publicity to Conferences/Local Events/Hackathons. X. Newswire accounts: we have 15 pre-paid press releases with NASDAQ GlobeNewswire through the end of 2016, and continue to receive gratis news release distribution in the UK by Pressat. # # #
I. Budget: Sally Khudairi submitted a request to augment the 2015-2016 Marketing & Publicity budget by at least $5,000 to accommodate the increasing number of requests for collateral/promotional items for project-related events. All vendor payments are up-to-date. II. Fundraising/Branding/Marketing liaison: Sally is working with Hadrian and Melissa on providing recognition for ASF Sponsors that require M&P visibility. She has begun work on the ASF FY2014 Annual Report which will be published the last week of May. The refresh/redesign of the apache.org homepage has been completed with thanks to extensive work donated by HotWax Systems; we are anticipating the new homepage to be launched the week of ApacheCon. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 30 March 2015 --The Apache™ Software Foundation to celebrate 15 years of community-led innovation at ApacheCon - 17 March 2015 -- The Apache Software Foundation Accepted as a Google Summer of Code 2015 Mentoring Organization - 11 March 2015 --Groovy Submitted to Become a Project at The Apache Software Foundation IV. Informal Announcements: 7 items were published on the ASF "Foundation" Blog, and 26 items were tweeted on @TheASF. Four Apache News Round-ups were issued, with a total of 26 weekly summaries published thus far. V. Future Announcements: there is one announcement in development that will be released during ApacheCon. Projects preparing to graduate from the Apache Incubator as well as PMCs wishing to announce major project milestones and "Did You Know?" success stories are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 4 media requests. The ASF received 1,040 press clips over this time period, vs. last month's clip count of 1,611. VII. Analyst Relations: we responded to 4 analyst queries. Apache was mentioned in 1 report by Gartner, 6 reports by Forrester, 6 reports by 451 Research, and 4 reports by IDC. Sally received the 451 Research report on Apache CloudStack. VIII. ApacheCon liaison: Sally submitted the M&P highlights to Ross Gardler for the State of the Feather presentation and has arranged for a special recognition for the ASF. She has also assisted the producers with outreach to potential attending members of the media/analyst community, and will be at the ASF booth alongside Melissa Warnkin through 15 April. IX. (Non-ASF) Industry Events and Outreach liaison: no formal activities over the past month. Sally created promotional materials for several Apache project events, including the Cincinnati Apache Spark Meetup. X. Newswire accounts: we have 19 pre-paid press releases with NASDAQ GlobeNewswire through the end of 2016, and continue to receive gratis news release distribution in the UK by Pressat.
I. Budget: Sally Khudairi submitted the Marketing & Publicity budget request for the upcoming fiscal year to ASF President Ross Gardler. All vendor payments are up-to-date, with no outstanding issues at this time. II. Fundraising/Branding/Marketing liaison: Sally continues to liaise with Trademarks & Brand Management with usage requests where needed. She continues to work with Vice Presidents/Fundraising regarding the new CRM solution, the ASF FY2014 Annual Report (which will be published the last week of May, as well as the new apache.org homepage project with HotWax Media. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 09 March 2015 --The Apache Software Foundation Announces Apache™ Tajo™ v0.10.0 - 24 February 2015 -- The Apache Software Foundation Announces Apache™ HBase™ v1.0 - 17 February 2015 --The Apache Software Foundation Welcomes Cloudera as a Platinum-level Sponsor IV. Informal Announcements: 6 items were published on the ASF "Foundation" Blog, and 26 items were tweeted on @TheASF. Four Apache News Round-ups were issued, with a total of 22 weekly summaries published thus far. V. Future Announcements: one announcement is in development. Sally is working on a series of announcements around the ApacheCon timeframe. She is also working on Apache Incubator promotional guidelines and will be coordinating with Roman Shaposhnik on publishing them when ready. PMCs wishing to announce major project milestones and "Did You Know?" success stories are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 8 media requests. The ASF received 1,611 press clips over this time period, vs. last month's clip count of 1,429. VII. Analyst Relations: we responded to 5 analyst queries. Apache was mentioned in 2 reports by Gartner, 16 reports by Forrester, 10 write-ups by GigaOM, 7 reports by 451 Research, and 9 reports by IDC. Sally received the 451 Research report on Apache CloudStack. VIII. ApacheCon liaison: Sally will be attending ApacheCon and will be working with Melissa Warnkin at the ASF Booth in Austin. IX. (Non-ASF) Industry Events and Outreach liaison: no formal activities at this time, although Sally and Melissa have begun discussing promotional items requirements for the next quarter. X. Newswire accounts: we have 22 pre-paid press releases with NASDAQ GlobeNewswire through the end of 2016, and continue to receive gratis news release distribution in the UK by Pressat.
I. Budget: Sally Khudairi has been working with Tom Pappas of Virtual on the Marketing & Publicity FY2014 budget expenditures to date, as well as to prepare for the submission to ASF President Ross Gardler for the upcoming fiscal year. There were some items totaling $8,511.02 that were erroneously charged against the budget and were re-allocated to the TAC and Conferences budgets accordingly. II. Fundraising/Branding/Marketing liaison: Sally continues to liaise with Trademarks & Brand Management with usage requests where needed. She continues to work with Hadrian Zbarcea on items relating to the transition of the new co-Vice Presidents of Fundraising, including brainstorming communications requirements for their CRM solution, and producing the first ASF quarter annual report. The next report in this cycle is the ASF FY2014 Annual Report, which is scheduled to be published the last week of May. Sally has also resumed discussions with HotWax Media for the new apache.org homepage project, and anticipates having design proposals for review/discussion during ApacheCon. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 03 February 2015 --Apache™ PDFBox™ named an Open Source Partner Organization of the PDF Association - 02 February 2015 --The Apache Software Foundation Operations Summary: October-December 2014 - 27 January 2015 --The Apache Software Foundation Announces Apache™ Samza™ as a Top-Level Project - 27 January 2015 --The Apache Software Foundation Announces Apache™ BookKeeper™ as a Top-Level Project IV. Informal Announcements: 9 items were published on the ASF "Foundation" Blog, and 26 items were tweeted on @TheASF. Four Apache News Round-ups were issued, with a total of 22 weekly summaries published thus far. V. Future Announcements: one announcement is in development. Sally is working on new promotional guidelines for podlings both entering as well as those ready to graduate from the Incubator, and will be coordinating with Roman Shaposhnik on publishing them when ready. Those PMCs wishing to announce major project news are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 6 media requests. The ASF received 1,429 press clips over this time period, vs. last month's clip count of 696. VII. Analyst Relations: we responded to 3 analyst queries. Apache was mentioned in 13 write-ups and 1 online Webinar by Gartner, 7 reports by Forrester, 3 write-ups by GigaOM, 11 reports by 451 Research/Yankee Group, and 5 reports by IDC. Sally is working with Forrester on a new report Apache CloudStack and received their newly-published report on Apache Spark, with thanks to the Apache Spark PMC. VIII. ApacheCon liaison: Sally is working with the Linux Foundation team on promotion tactics for ApacheCon, and has introduced them to the editorial team at OpenSource.com (where several ASF members are contributors) for a possible media partnership. She worked with Rich Bowen to include the ASF's new Code of Conduct as part of the registration process with thanks to Noah Slater and Jan Lehnardt of the Apache CouchDB PMC, who shared the experience from the .concat() conference. Sally is also working with Melissa Warnkin on production of promotional projects. IX. (Non-ASF) Industry Events and Outreach liaison: no formal activities at this time. X. Newswire accounts: we have 25 pre-paid press releases with NASDAQ GlobeNewswire through the end of 2016, and continue to receive gratis news release distribution in the UK by Pressat. # # #
I. Budget: Sally Khudairi submitted two NASDAQ GlobeNewswire invoices to the ASF/Virtual accounting team for payment for press releases that fell out of the pre-paid contract timeframe (two week period between contract termination and renewal). She has also been working with Melissa Warnkin on production of several promotional projects (such as stickers for FOSDEM and SCALE conferences), for which Melissa has forwarded the credit card receipts for ASF/Virtual's deduction from the M&P budget. II. Fundraising/Branding/Marketing liaison: no new formal projects or developments at this time. Sally continues to liaise with Trademarks & Brand Management with usage requests. She is also working on the first of the ASF's quarter annual reports, which is scheduled to be published at the end of January. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 19 January 2015 --The Apache Software Foundation Announces Apache™ Falcon™ as a Top-Level Project - 12 January 2015 --The Apache Software Foundation Announces Apache™ Flink™ as a Top-Level Project IV. Informal Announcements: 10 items were published on the ASF "Foundation" Blog and tweeted on @TheASF, including the ASF's new Code of Conduct http://s.apache.org/dGR and the addition of Apache sub-projects being added to the Foundation's official activity count http://s.apache.org/fs5 . An additional 13 items were tweeted on @TheASF. Six Apache News Round-ups were issued, with a total of 18 weekly summaries published thus far. V. Future Announcements: two announcements are in development, one for a new TLP and the other for Apache PDFBox. Sally is working on new promotional guidelines for podlings both entering as well as those ready to graduate from the Incubator, and will be coordinating with Roman Shaposhnik on publishing them when ready. Those PMCs wishing to announce major project news are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 7 media requests. The ASF received 696 press clips over this time period, vs. last month's clip count of 2,271. VII. Analyst Relations: we responded to 4 analyst queries. Apache was mentioned in 26 write-ups by Gartner, 3 reports by Forrester, 3 write-up by GigaOM, 3 reports by 451 Research/Yankee Group, and 6 reports by IDC. Sally is working with Forrester on a new report on Apache Spark. VIII. ApacheCon liaison: Sally continues to work with Ross Gardler on creating an ASF-wide marketing campaign that can be mapped against the tracks at ApacheCon. They are also working with Rich Bowen with targeting possible keynote themes and speakers. IX. (Non-ASF) Industry Events and Outreach liaison: no formal activities at this time. X. Newswire accounts: we have 29 pre-paid press releases with NASDAQ GlobeNewswire through the end of 2016, and continue to receive gratis news release distribution in the UK by Pressat. # # #
I. Budget: there are no payments due at this time. Sally Khudairi is reviewing the mid-year budget to ensure that we are on track for the second half of the Fiscal Year. II. Fundraising/Branding/Marketing liaison: Sally is working with Fundraising on developing quarterly reports, as well as holiday communications. She continues to liaise with Trademarks & Brand Management with usage requests. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 09 December 2014 --The Apache Software Foundation Announces Apache™ MetaModel™ as a Top-Level Project - 02 December 2014 --The Apache Software Foundation Announces Apache™ Drill™ as a Top-Level Project - 19 November 2014 --The Apache Software Foundation Celebrates 15 Years of Open Source Innovation and Community Leadership - 17 November 2014 --Apache CouchDB™ Adds Clustering and Big Data Capabilities With 2.0 Developer Preview Release of Its Popular NoSQL Database - 12 November 2014 --The ASF @ 15 -- Community Over Code IV. Informal Announcements: 11 items were tweeted on @TheASF. Sally continues to publish a weekly "News Roundup" of news items sent to announce@apache.org, announce@apachecon.com, and items of interest to the Apache community. 12 weekly summaries have been issued thus far. V. Future Announcements: no official announcements are in development. Those PMCs wishing to announce major project news, as well as podlings ready to graduate from the Incubator, are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 4 media requests, and proactively reached out to 13 journalists regarding misinformation communicated about a new podling that entered the Apache Incubator. Sally met with the heads of communications of the organization behind the podling submission, as well as a company based on an Apache project regarding their communications plan for their upcoming IPO this month. We have established an editorial framework and publishing process for Apache blog contributions to OpenSource.com. The ASF received 2,271 press clips over this time period, vs. last month's clip count of 2,799. VII. Analyst Relations: we responded to 3 analyst queries. Apache was mentioned in 2 write-ups by Gartner, 2 reports by Forrester, 9 write-up by GigaOM, 6 reports by 451 Research/Yankee Group, and 5 reports by IDC. Forrester issued their vendor report on private Cloud software, with Apache CloudStack correctly represented. VIII. ApacheCon liaison: Sally is working with Ross on creating an ASF-wide marketing campaign that can be mapped against the tracks at ApacheCon. IX. (Non-ASF) Industry Events and Outreach liaison: none at this time. X. Newswire accounts: we have 31 pre-paid press releases with NASDAQ GlobeNewswire through the end of 2016, and continue to receive gratis news release distribution in the UK by Pressat. # # #
I. Budget: HALO Worldwide has purchased an expanded set of pre-paid press releases with NASDAQ GlobeNewswire at a locked-in, discounted rate for a 24-month timeframe (expires end of 2016). The payments will be due in January 2015 (for the 2014-2015 Fiscal Year) and July 2015 (for the 2015-2016 Fiscal Year). Sally Khudairi will be submitting the invoices for payment through the Whimsy application once received. She has also secured a 15% discount off any additional releases we may need to issue during this timeframe should the pre-paid set run out. II. Fundraising/Branding/Marketing liaison: Sally continues to fine-tune the "Powered by Apache" mark with select Apache projects that are updating their logos. She has also forwarded an initial set of three designs created by HotWax Media for a new homepage in celebration of the ASF's 15th Anniversary. Seeing that there is significant feedback to incorporate, there's a chance that this project may need to be pushed to launch in January. Sally has also worked with ASF Chairman Brett Porter, President Ross Gardler, and Executive Vice President Rich Bowen on blog posts to highlight the Foundation for its anniversary. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 5 November 2014 --The ASF @ 15 --Sponsorship and Stewardship-- The Apache Software Foundation's Sponsors Help Bolster 15 Years of Open Source Innovation and Community Leadership - 29 October 2014 --The ASF @ 15 --Chairman's Statement-- The Apache Software Foundation Marks 15 Years of Open Source Innovation and Community Leadership - 22 October 2014 --Announcing Apache™ CloudStack™ v4.4.1 - 21 October 2014 --The Apache Software Foundation Announces Apache™ Tajo™ v0.9 IV. Informal Announcements: 11 items were tweeted on @TheASF. In addition, Sally continues to publish a weekly "News Roundup" of all news sent to announce@apache.org and announce@apachecon.com, and continues to promote ApacheCon and any co-located events, such as Cassandra Days and the CloudStack Collaboration Conference. V. Future Announcements: Sally is working with Rich Bowen on the third and final executive blog post for ASF @ 15, and is also preparing a 15-year summary press release. She is also working with an upcoming announcement for Apache CloudStack. Those PMCs wishing to announce major project news, as well as podlings ready to graduate from the Incubator, are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 6 media requests, and will be contributing content to BlackDuck's OSDelivers and RedHat's OpenSource.com blogs. The ASF received 2,799 press clips over this time period, vs. last month's clip count of 1,655. VII. Analyst Relations: Apache was mentioned in 31 write-ups by Gartner, 5 reports by Forrester, 1 write-up by GigaOM, 6 reports by 451 Research/Yankee Group, and 6 reports by IDC. We are in the process of fact-checking an upcoming vendor report by Forrester on private Cloud software. VIII. ApacheCon liaison: Sally has worked on graphics revision for Melissa Warnkin to produce the ASF's booth, signage, giveaways, etc. She is also preparing a marketing & publicity year-in-review snapshot for the State of the Feather presentation at ApacheCon Europe. In addition, she is coordinating promotion opportunities with the Linux Foundation team. IX. (Non-ASF) Industry Events and Outreach liaison: none at this time. X. Newswire accounts: we now have 36 pre-paid press releases with NASDAQ GlobeNewswire through the end of 2016, and continue to receive gratis news release distribution by Pressat/UK. # # #
I. Budget: we are on budget with no payments due at this time. II. Fundraising/Branding/Marketing liaison: Sally Khudairi launched the "Powered by Apache" mark and guidelines for Apache project logos, located at http://www.apache.org/foundation/press/kit/ . She also is working with HotWax media on creating graphics for the ASF's 15th anniversary as well as a new homepage in celebration of the event. Sally is working with ASF Chairman Brett Porter, President Ross Gardler, Executive Vice President Rich Bowen, and VP Fundraising Upayavira on blog posts to showcase ASF operations/achievements as part of its 15th anniversary. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 30 September 2014 --The Apache Software Foundation Announces Apache™ Cayenne™ v3.1 - 29 September 2014 --The Apache Software Foundation Announces Apache™ Storm™ as a Top-Level Project - 29 September 2014 --Apache™ TomEE™ Wins Duke's Choice Award and Geek Choice Award at JavaOne 2014 (released in partnership with Tomitribe) - 23 September 2014 --Keynotes and Program Announced for ApacheCon and CloudStack Collaboration Conference Europe (released in partnership with Linux Foundation) IV. Informal Announcements: 18 items were tweeted on @TheASF, including 6 project releases extracted from announce@apache.org and posted by Joe Brockmeier. In addition, Sally has begun to publish a weekly "News Roundup" of all news sent to announce@apache.org and announce@apachecon.com, and continues to coordinate with the Linux Foundation on promoting ApacheCon. V. Future Announcements: Sally is working with a TLP to announce an upcoming milestone release. Those PMCs wishing to announce major project news, as well as podlings ready to graduate from the Incubator, are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 2 media requests. The ASF received 1,655 press clips over this time period, vs. last month's clip count of 571. VII. Analyst Relations: Apache was mentioned in 11 write-ups by Gartner, 3 reports by Forrester, 4 write-ups by GigaOM, 2 reports by 451 Research/Yankee Group, and 5 reports by IDC. VIII. ApacheCon liaison: Sally is working with Melissa Warnkin on the ASF's booth, signage, giveaways, etc. IX. (Non-ASF) Industry Events and Outreach liaison: none at this time. X. Newswire accounts: we have 8 pre-paid press releases with NASDAQ GlobeNewswire through the end of the calendar year, and continue to receive gratis news release distribution by Pressat (UK). # # #
I. Budget: we are under budget with no payments due at this time. II. Fundraising/Branding/Marketing liaison: Sally Khudairi received signoff from Brand Management on the “Powered by Apache” mark and guidelines for Apache project logos, and worked with Ross Gardler to have them uploaded to apache.org (currently staged at http://www.staging.apache.org/foundation/press/kit/). She also responded to a request for graphics development for Apache TomEE winning a Duke's Choice Award. Sally responded to some fundraising questions pertaining to Platinum-level sponsor outreach. Sally was working with Shane on a blog post on corporate guidelines on engaging with the ASF, which has now evolved to showcase ASF operations/achievements as part of its 15th Anniversary publicity. Sally's three month work period with Apache CloudStack had terminated in July; she helped write and distribute issue the CloudMonkey™ v5.2.0 announcement on 28 August, and has assisted with several media queries. No further developments have taken place in response to Sally's Outline for CloudStack Marketing Plan sent on 24 June. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 11 September 2014 --The Apache Software Foundation Announces Apache™ Cassandra™ v2.1 - 02 September 2014 --The Apache Software Foundation Announces Donations Accepted Using Bitcoin IV. Informal Announcements: 3 items were tweeted on @TheASF, including a project release extracted from announce@apache.org and posted by Joe Brockmeier, who has offered to continue to monitor the announce@ list and tweet newsworthy items to augment the ASF's official/formal news. Coordination with the Linux Foundation to promote the event on @ApacheCon continues. V. Future Announcements: Sally is working with two TLPs to announce milestone releases. She also responded to a request for promotional guidelines from a podling with a new release. Those PMCs wishing to announce major project news, as well as podlings ready to graduate from the Incubator, are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 4 media requests. The ASF received 571 press clips over this time period, vs. last month's clip count of 576. Our monitoring media hits for CloudStack has yielded a total of 581 mentions this month vs. 567 last month. VII. Analyst Relations: we responded to 2 analyst queries, and fact-checking request for a Forrester report on Cloud computing. Apache was mentioned in 4 write-ups by Gartner, 3 reports by Forrester, 7 write-ups by GigaOM, 7 reports by 451 Research/Yankee Group, and 3 reports by IDC. VIII. ApacheCon liaison: Sally is working with the Linux Foundation team on celebratory activities for the ASF's 15th Anniversary at ApacheCon Europe. She is also working with Melissa Warnkin on the ASF's booth, signage, giveaways, etc. IX. (Non-ASF) Industry Events and Outreach liaison: discussions with RedMonk regarding a possible group of Apache-branded DevOps and DataOps events in the UK have suspended due to (non-ASF) scheduling issues. X. Newswire accounts: we have 10 pre-paid press releases with NASDAQ GlobeNewswire through the end of the calendar year, and continue to receive gratis news release distribution by Pressat (UK). # # #
I. Budget: we are under budget with no payments due at this time. II. Fundraising/Branding/Marketing liaison: Sally Khudairi finalized the “Powered by Apache” mark for Apache project logos (creative services donated by HotWax Media), which was launched during OSCON. Sally is awaiting signoff from VP Brand Management Shane Curcuru in advance of sharing with Apache Members and PMCs. She is also working with Shane on a blog post on corporate guidelines on engaging with the ASF, which will be part of a larger spotlight on ASF operations. The three month period of working with Apache CloudStack on project-specific marketing/promotional strategy and support has now terminated; Sally continues to engage with the project until an organization is selected to run the PR/marketing activity. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 30 July 2014 --The Apache Software Foundation Exceeds 2 Million Code Commits - 22 July 2014 --The Apache Software Foundation Announces Apache™ Tez™ as a Top-Level Project IV. Informal Announcements: 7 items were tweeted on @TheASF, and is coordinating with the Linux Foundation on @ApacheCon to promote the event. V. Future Announcements: Sally is working with two TLPs to announce new milestone releases. PMCs wishing to announce major project news, as well as podlings ready to graduate from the Incubator, are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 3 media requests, and coordinated several interviews during OSCON. The ASF received 576 press clips over this time period, vs. last month's clip count of 335. Our monitoring media hits for CloudStack has yielded a total of 567 mentions this month vs. 1,089 last month. VII. Analyst Relations: Apache was mentioned in 3 write-ups by Gartner, 1 report by Forrester, 7 write-ups by GigaOM, 6 reports by Yankee Group, 6 reports by IDC, 4 write-ups by 451 Research, and 2 opinion pieces by RedMonk. VIII. ApacheCon liaison: we have promoted reminders for the CFP for ApacheCon Europe under the usual channels, and are working with the Linux Foundation team on coordinating publicity/outreach efforts. In addition, Sally will be working again with Melissa Warnkin on the ASF's presence (booth, giveaways, etc.) at ApacheCon Europe. IX. (Non-ASF) Industry Events and Outreach liaison: Discussions continue with RedMonk regarding a possible group of Apache-branded DevOps and DataOps events in the UK. Sally completed the ASF tearsheet for distribution at events in Europe as requested by Jan Iverson. X. Newswire accounts: we have 12 pre-paid press releases with NASDAQ GlobeNewswire through the end of the calendar year, and continue to receive gratis news release distribution by Pressat (UK). # # #
I. Budget: we received an invoice from Meltwater News for our clipping reports through December 2015 that was promptly processed with thanks to Sam Ruby and Virtual. II. Fundraising/Branding/Marketing liaison: Sally Khudairi has transitioned out of top-tier Sponsor communications as of the new fiscal year. Following discussions with VP Brand Management Shane Curcuru, Sally streamlined the template "Powered by Apache" mark for Apache project logos, and has been working with HotWax Media on creating a final version (HotWax Media are donating this service). The aim remains to launch during OSCON. Sally is in the third month of working Apache CloudStack on project-specific marketing/promotional strategy and support. III. Press Releases: no formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe. An entry was posted to blogs.apache.org on behalf of the Apache Travel Assistance Committee (TAC). IV. Informal Announcements: 7 items were tweeted on @TheASF, and 1 on @ApacheCon to promote the CFPs closing for ApacheCon Europe and CloudStack Communication Conference. V. Future Announcements: Sally is working with a podling on a press release in anticipation of their graduating from the Incubator this week. PMCs wishing to announce major project news, as well as podlings ready to graduate from the Incubator, are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 5 media requests, and pitched several "Apache friendly" journalists under embargo on developments in Apache CloudStack. Sally is also pitching registered journalists for interviews during OSCON. The ASF received 335 press clips over this time period, vs. last month's clip count of 586. Our monitoring media hits for CloudStack (searching coverage as "CloudStack", not "Apache CloudStack") has yielded a total of 1,089 mentions this month vs. 917 last month. VII. Analyst Relations: responding to a request from Chip Childers for the new Fundraising presentation deck, we sought testimonials on the ASF from various analysts, and received excellent quotes from 451 Research, Gartner, and RedMonk. Sally is also pitching possible analyst briefings at OSCON. Apache was mentioned in 3 write-ups by Gartner, 3 reports by Forrester, 6 write-ups by GigaOM, 2 reports by Yankee Group, 2 reports by IDC, and 6 write-ups by 451 Research. VIII. ApacheCon liaison: we have promoted reminders for the CFP for ApacheCon Europe under the usual channels. IX. (Non-ASF) Industry Events and Outreach liaison: Sally created new conference signage, for which Melissa Warnkin has coordinated production (along with new promotional materials/giveaways) for the ASF booth at OSCON. Sally will not be attending OSCON. Discussions with RedMonk regarding a possible group of Apache-branded DevOps and DataOps events in the UK continue. Sally and is also finalizing a tearsheet for distribution at events in Europe as requested by Jan Iverson. X. Newswire accounts: we have 14 pre-paid press releases with NASDAQ GlobeNewswire through the end of the calendar year, and continue to receive gratis news release distribution by Pressat (UK) with no pre-established termination timeframe.
I. Budget: we closed out the fiscal year on schedule and under budget. All vendor payments were processed on time, thanks to the Treasurer and Operations teams. The HALO Worldwide contract has been renewed and work continues without interruption. II. Fundraising/Branding/Marketing liaison: Sally Khudairi will be focusing exclusively on Marketing & Publicity during this fiscal year and is working with VP Fundraising Upayavira on transitioning out of top-tier Sponsor communications. Following long-term discussions with VP Brand Management Shane Curcuru that were revived in April, Sally developed a template "Powered by Apache" mark that could easily accommodate Apache project logos; this has been forwarded to Shane for his review/approval, with the aim of launching during OSCON if approved. Sally continues to assist Apache CloudStack with project-specific marketing/promotional support. The long-term outreach strategy that can be used by all TLPs in choosing a tactical plan that best suits their specific marketing/visibility needs remains under development. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org: - 03 June 2014 --The Apache Software Foundation Announces Apache™ Stratos™ as a Top-Level Project - 30 May 2014 --The Apache Software Foundation Announces Apache™ Spark™ v1.0 IV. Informal Announcements: 7 items were tweeted on @TheASF, and 2 on @ApacheCon to promote the CFPs for ApacheCon Europe and CloudStack Communication Conference. The ApacheCon producers continue to upload presentations on "TheApacheFoundation" account on YouTube, including presentations from the CloudStack Collaboration Conference. V. Future Announcements: no formal announcements are planned at present. PMCs wishing to announce major project news, as well as podlings ready to graduate from the Incubator, are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 6 media requests, and pitched 29 "Apache friendly" journalists under embargo. Sally held a face-to-face press briefing on "hot" Apache projects @@role in the Open Source ecosystem. The ASF received 586 press clips over this time period, vs. last month's clip count of 1,200. We have also begun to monitor and report media hits for CloudStack; the project (searching coverage as "CloudStack", not "Apache CloudStack") has received a total of 917 for this month vs. 1,099 last month. VII. Analyst Relations: we responded to 1 analyst query, and pitched 6 analysts under embargo. Sally is exploring ways to have more formal project briefings with interested analysts (limited by not having client subscriptions), as we have done intermittently in the past. In addition, she is reaching out for possible analyst conference/summit/event presentation where possible. Apache was mentioned in 1 write-up by Gartner, 5 reports by Forrester, 10 write-ups by GigaOM, 1 report by Yankee Group, 5 reports by IDC, and 6 write-ups by 451 Research. VIII. ApacheCon liaison: we have promoted reminders for the CFP for ApacheCon Europe under the usual channels. IX. (Non-ASF) Industry Events and Outreach liaison: Melissa is working with Sally on finalizing signage and promotional material production for the ASF booth at OSCON. Sally is unable to attend OSCON this year: Shane and Upayavira will be participating at the Expo in her stead. Sally is discussing with RedMonk regarding a possible group of Apache-branded DevOps and DataOps events in the UK, and is also creating a tearsheet for distribution at events in Europe. X. Newswire accounts: we have 14 pre-paid press releases with NASDAQ GlobeNewswire through the end of the calendar year, and continue to receive gratis news release distribution by Pressat (UK) with no pre-established termination timeframe.
I. Budget: we remain on schedule and under budget. All vendor payments have been processed on time with ongoing thanks to the Treasurer and Operations teams. The contract with HALO Worldwide has been renewed for FY 2014-2015 with a remuneration increase due to expanded scale (not scope) of work. II. Fundraising/Branding/Marketing liaison: Sally Khudairi met with both VP Fundraising Upayavira and VP Brand Management Shane Curcuru to review current issues and address future goals. Sally is continuing Sponsor renewal and general outreach with Platinum-level Sponsors. She has also agreed to observe and assist with project-specific marketing/promotional support with Apache CloudStack, and will be developing a long-term outreach strategy that can be used by all TLPs in choosing a tactical plan that best suits their specific marketing/visibility needs. III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, and announce@apache.org: - 17 April 2014 --The Apache Software Foundation Announces 100 Million Downloads of Apache™ OpenOffice™ IV. Informal Announcements: 9 items were tweeted on @TheASF, and 2 on @ApacheCon post-event. The ApacheCon producers uploaded an unprecedented 166 presentations (a record, both quantity and timeframe) on "TheApacheFoundation" account on YouTube, which also includes presentations from the CloudStack Collaboration Conference. V. Future Announcements: we are preparing two project-related announcements and one TAC statement to be issued by the end of the month, if not sooner. PMCs wishing to announce major project news, as well as podlings ready to graduate from the Incubator, are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 22 media requests, and worked with a small handful of reporters on the ASF's role in the Open Source ecosystem. We experienced a sharp increase in immediate requests for comment regarding the Heartbleed security bug. We were also alerted to many instances of misattribution to the ASF's involvement in the vulnerability, and sent correction notices to editors/publishers. Sally also issued a cease/retract request to the president and legal counsel UK-arm of a VoIP service provider that had alerted its consumers of the "Apache Heartbleed Flaw". The ASF received 1,200 press clips over this time period, vs. last month's clip count of 2,259. VII. Analyst Relations: we responded to 4 analyst queries, and have been discussing a possible Apache-themed speaker/community event in the UK with RedMonk. Apache was mentioned in 3 reports by Gartner, 2 reports by Forrester, 8 write-ups by GigaOM, 5 reports by Yankee Group, 4 reports by IDC, and 4 write-ups by 451 Research. In addition, Jonathan Ellis will be featured in an upcoming issue of Hadoop Magazine dedicated to Apache Cassandra. VIII. ApacheCon liaison: hats off to the Linux Foundation Events team and Melissa Warnkin for their efficiency, professionalism, and follow-through in advance of, during, and post-event. IX. (Non-ASF) Industry Events and Outreach liaison: Sally is coordinating with Melissa on the ASF booth at OSCON's Non-profit Pavilion. As Sally will be unable to attend OSCON this year, Shane will be participating at the Expo in her stead. Upayavira will also be attending OSCON to conduct Sponsor outreach and provide booth coverage. X. Newswire accounts: we have 16 pre-paid press releases with NASDAQ GlobeNewswire through the end of the calendar year, and continue to receive gratis news release distribution by Pressat (UK) with no pre-established termination timeframe.
I. Budget: we remain on schedule and under budget. All vendor payments have been processed on time with ongoing thanks to the Treasurer and Operations teams. II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally Khudairi continues Sponsor renewal and general outreach activities with Platinum-level Sponsors. The discussion regarding project-specific marketing/promotional support that had begun in October continues, and Sally is working with interested third parties as well as VP Brand Management where needed. This issue has gained additional interest at ApacheCon, and Sally has been asked by a TLP to to help develop a strategic marketing plan to help bring visibility to the project. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org: - 08 April 2014: The Apache Software Foundation Announces the 5th Anniversary of Apache™ Cassandra™ - 07 April 2014: The Apache Software Foundation Announces Apache™ Olingo™ as a Top-Level Project - 01 April 2014: The Apache Software Foundation Announces Apache™ Allura™ as a Top-Level Project - 01 April 2014: The Apache Software Foundation Announces Apache™ Tajo™ as a Top-Level Project - 26 March 2014: The Apache Software Foundation Celebrates Document Freedom Day 2014 - 25 March 2014: The Apache Software Foundation Announces Apache™ CloudStack™ v4.3 IV. Informal Announcements: 8 items were tweeted on @TheASF, and @ApacheCon tweeted 91 newsworthy items in advance and during the event. No new posts were made on "TheApacheFoundation" account on YouTube. V. Future Announcements: we're preparing to announce a project milestone this week, as well as a ComDev-momentum update. PMCs wishing to announce major project news, as well as podlings ready to graduate from the Incubator, are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 17 media requests. The ASF received 2,259 press clips over this time period, vs. last month's clip count of 3,030. VII. Analyst Relations: we responded to 2 analyst queries, with interest in future updates on several projects. Apache was mentioned in 13 reports by Gartner, 6 reports by Forrester, 7 write-ups by GigaOM, 11 reports by Yankee Group, 5 reports by IDC, and 6 write-ups by 451 Research. In addition, Chris Mattmann will be featured on an upcoming episode of "Technology for Good", run by GreenMonk, RedMonk's sustainability-focused division. VIII. ApacheCon liaison: Sally successfully worked with the ApacheCon producer, with particular focus on communications and sponsor outreach, as well as handled some short-notice PR requests for the CloudStack Communication Conference. Special thanks to Melissa Warnkin for running the ASF promotional activities during the event. IX. (Non-ASF) Industry Events and Outreach liaison: Sally continues liaison with a small handful of events that are requesting the ASF's presence as speakers/presenters/sponsors/*, and is coordinating with Melissa on our presence at OSCON. X. Newswire accounts: we have renewed our pre-paid press release agreement with NASDAQ GlobeNewswire, and have 17 in our account through the end of the calendar year. We have used all our remaining pre-paid press releases on the PRNewswire account and will not be renewing the pre-paid press release distribution via PR Newswire at this time, but will revisit our needs midway through the upcoming fiscal year. We continue to receive gratis news release distribution by Pressat (UK) with no pre-established termination timeframe.
I. Budget: we remain on schedule and under budget. All vendor payments have been processed on time with ongoing thanks to the Treasurer and Operations teams. II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally Khudairi continues Sponsor renewal outreach activities, and has secured confirmation from select Platinum-level Sponsors. The discussion regarding project-specific marketing/promotional support that had begun in October has resumed, this time with the Trademarks/Brand Management team as lead. III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, and announce@apache.org: - 27 February 2014: The Apache Software Foundation Announces Announces Apache™ Spark™ as a Top-Level Project - 03 March 2014: The Apache Software Foundation Announces Apache™ Open Climate Workbench™ as a Top-Level Project IV. Informal Announcements: five newsworthy items were announced on @TheASF, and nine new tweets on @ApacheCon feed. No new posts were made on "TheApacheFoundation" account on YouTube. V. Future Announcements: we're awaiting clearance on a project milestone announcement that we began work on in January. PMCs wishing to announce major project news, as well as podlings ready to graduate from the Incubator, are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 8 media requests. The ASF received 3,030 press clips over this time period, vs. last month's clip count of 1,519. VII. Analyst Relations: we responded to 3 analyst queries, and secured Chris Mattmann as co-host of the GreenMonk hangout/broadcast following our announcement of Apache Climate (GreenMonk is RedMonk's sustainability-focused arm). Apache was mentioned in 6 reports by Gartner (as well as an upcoming Webinar on Apache Hadoop 2.0), 4 reports by Forrester, 7 write-ups by GigaOM, 8 reports by Yankee Group, and 4 reports by IDC. VIII. ApacheCon liaison: Sally continues to liaise with the ApacheCon producer, with particular focus on communications and sponsor outreach. She is also working with Melissa Warnkin on promotional items for the event. IX. (Non-ASF) Industry Events and Outreach liaison: Sally is liaising with a small handful of events that are requesting the ASF's presence as speakers/presenters/sponsors/*. X. Newswire accounts: we have renewed our pre-paid press release agreement with NASDAQ GlobeNewswire, and have 17 in our account through the end of the calendar year. We also have 7 remaining pre-paid press releases on the PRNewswire account through May 2014, as well as ongoing distribution donated by Pressat with no pre-established termination timeframe.
I. Budget: we remain on schedule and under budget. All vendor payments have been processed on time with thanks to the Treasurer and Operations teams. II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally Khudairi completed Sponsor renewal outreach activities for several organizations, and has secured confirmation from select Platinum-level Sponsors. III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, and announce@apache.org: - 11 January 2014: The Apache Software Foundation Announces Release of #Apache™ #SpamAssassin™ 3.4.0 IV. Informal Announcements: six newsworthy items were announced on @TheASF; one new post was made on the @ApacheCon Twitter feed. No new posts were made on "TheApacheFoundation" account on YouTube. V. Future Announcements: one project milestone announcement is planned to take place by the end of the month. PMCs wishing to announce major project news, as well as podlings ready to graduate from the Incubator, are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 9 media requests, and 2 notifications for industry award submissions. The ASF received 1,519 press clips over this time period, vs. last month's clip count of 422. VII. Analyst Relations: we responded to 2 analyst queries. Apache was mentioned in 17 reports by Gartner, 7 write-ups by GigaOM, 13 reports by Yankee Group, and 3 reports by IDC. VIII. ApacheCon liaison: Sally is liaising with the ApacheCon producer, with particular focus on communications and sponsor outreach. IX. (Non-ASF) Industry Events and Outreach liaison: Sally continues coordinating award nominations for a few Apache projects, as well as liaising with the ASF's presence at several conferences and virtual events. X. Newswire accounts: we have renewed our pre-paid press release agreement with NASDAQ GlobeNewswire, and have 17 in our account through the end of the calendar year. We also have 9 remaining pre-paid press releases on the PRNewswire account through May 2014, as well as ongoing distribution donated by Pressat with no pre-established termination timeframe.
I. Budget: we remain on schedule and under budget. We have just received an invoice from one of our press release distributors, which has been forwarded to the Treasurer and awaiting authorization by the President. II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally Khudairi completed renewal activities for several Sponsors, and will begin the process for 2014 upon receipt of assignments from VP Fundraising Upayavira. She is also planning to liaise with Fundraising regarding sponsorship planning for ApacheCon. III. Press Releases: no formal announcements were issued via the newswire service, ASF Foundation Blog, or announce@apache.org during this timeframe, however two announcements are forthcoming. IV. Informal Announcements: no items were announced on @TheASF; one new post was made on the @ApacheCon Twitter feed. No new posts were made on "TheApacheFoundation" account on YouTube. V. Future Announcements: news regarding the upcoming ApacheCon is scheduled to take place mid-January. No project-related announcements are currently planned. PMCs wishing to announce major project news, as well as podlings ready to graduate from the Incubator, are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 6 media requests, and 4 notifications for industry award submissions. The ASF received 422 press clips over this time period, vs. last month's clip count of 861. VII. Analyst Relations: Apache was mentioned in 3 reports by Gartner, 1 Forrester report, 3 write-ups by GigaOM, 14 reports by Yankee Group, and 9 reports by IDC. VIII. ApacheCon liaison: Sally is working with Rich Bowen regarding planning the next ApacheCon, with current focus on communications and sponsor outreach. IX. (Non-ASF) Industry Events and Outreach liaison: Sally has been coordinating award nominations for a few Apache projects, as well as liaising with the ASF's presence at several conferences and virtual events. X. Newswire accounts: we have received a renewal notice for pre-paid press releases with NASDAQ GlobeNewswire. We have 17 pre-paid press releases on the PRNewswire account through May 2014, and have an ongoing distribution opportunity donated by Pressat with no pre-established termination timeframe.
I. Budget: we remain on schedule and under budget. No vendor payments are due at this time. II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally Khudairi has been working on billing for a Gold-level sponsorship renewal for hand-off to the Fundraising team. She is also in discussions with VP Fundraising regarding future sponsorship planning. III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 19 November: The Apache Software Foundation's Position on Oracle's TCK - 10 December: The ASF asks: have you met Apache™ Marmotta™? License IV. Informal Announcements: 2 items were announced on @TheASF; no new posts were made on the @ApacheCon Twitter feeds or "TheApacheFoundation" account on YouTube. V. Future Announcements: no project-related announcements are currently planned. PMCs wishing to announce major project news, as well as podlings ready to graduate from the Incubator, are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 11 media requests. The ASF received 861 press clips over this time period, vs. last month's clip count of 1,400. VII. Analyst Relations: Apache was mentioned in 14 reports by Gartner, 2 Forrester Wave reports, 5 write-ups by GigaOM, 12 reports by Yankee Group, and 5 reports by IDC. VIII. ApacheCon liaison: Sally will be working with Rich Bowen and Melissa Warnkin on any issues needed for planning the next ApacheCon, with particular focus on sponsor-related activities. She continues to field questions from possible event partners as well as past delegates regarding the next ApacheCon. IX. (Non-ASF) Industry Events and Outreach liaison: other than award nominations detailed in last month's report, there are no formal activities taking place at this time. X. Newswire accounts: we have 9 pre-paid press releases with NASDAQ GlobeNewswire through December 2013 (Sally will seek an extension to the expiration deadline if possible) and 17 pre-paid press releases on the PRNewswire account through May 2014. Our donated press release distribution by Pressat has no pre-established distribution timeframe.
I. Budget: we remain on schedule and under budget. No vendor payments are due at this time. II. Fundraising/Branding/Marketing liaison: no meetings are planned. III. Press Releases: the following formal announcement was issued via the newswire service, ASF Foundation Blog, and announce@apache.org during this timeframe: - 16 October: The Apache Software Foundation Announces Apache(tm) Hadoop(tm) 2 IV. Informal Announcements: 5 items were announced on @TheASF and 6 new posts were made on the @ApacheCon Twitter feeds. Hearty thanks to Martin van den Bemt for uploading 98 presentations from ApacheCon North America 2013 on "TheApacheFoundation" account on YouTube. There remains no working plan on publishing the presentations from ApacheCon Europe 2012, however. V. Future Announcements: Sally Khudairi has been reviewing podling and TLP promotion processes and tactics. PMCs wishing to announce major project news, as well as podlings ready to graduate from the Incubator, are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 9 media requests, including several process queries. The ASF received 1,400 press clips over this time period, vs. last month's clip count of 1,090. VII. Analyst Relations: Apache was mentioned in 13 reports by Gartner, 13 write-ups by GigaOM, 23 reports by Yankee Group, and 8 reports by IDC. VIII. ApacheCon liaison: Sally will be working with Rich Bowen and Melissa Warnkin on any issues needed for planning the next ApacheCon, with particular focus on sponsor-related activities. She is also fielding several questions regarding the next ApacheCon. IX. (Non-ASF) Industry Events and Outreach liaison: the ASF has been selected to win an award at SC13, and will be represented again this year by Marlon Pierce and Suresh Marru, who will attend the award ceremony. We have been nominated for a Design for Experience Award in the "Bringing Order to Big Data" category, and invited to participate in Data Innovation Day 2014 (responses received from the Apache Gora and Apache cTakes PMCs thus far). Apache OpenOffice also received a "Trusted Seal of Approval" award from PCMagazine. Sally is also following up on two queries in the government and enterprise data space. X. Newswire accounts: we have 10 pre-paid press releases with NASDAQ GlobeNewswire through December 2013, and 17 pre-paid press releases on the PRNewswire account through May 2014. Our donation of free press release distribution by UK-based service Pressat has no pre-established distribution timeframe(s).
I. Budget: Sally Khudairi submitted an invoice by PR Newswire for executive signoff and payment processing. No other vendor payments are due at this time. II. Fundraising/Branding/Marketing liaison: no meetings are planned. III. Press Releases: an unusually quiet period, no formal announcements were issued via the newswire service, ASF Foundation Blog, or announce@apache.org during this timeframe. IV. Informal Announcements: no items were announced on @TheASF Twitter feed. No new posts were made on the @ApacheCon Twitter feed or "TheApacheFoundation" account on YouTube. V. Future Announcements: Sally has been reviewing project promotion processes and tactics, both with podlings and TLPs. PMCs wishing to announce major project news, as well as podlings ready to graduate from the Incubator, are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 13 media requests, including a small handful of background/process queries. The ASF received 1,090 press clips over this time period, vs. last month's clip count of 625. VII. Analyst Relations: Apache was mentioned in 16 reports by Gartner (including the 2014 Cloud Computing and Data Management Planning Guides, as well as the Who's Who Among Providers of Enterprise Service Bus Open-Source Software and the Magic Quadrant reports for Horizontal Portals and Enterprise Content Management), 1 write-up by GigaOM, 36 reports by Yankee Group (including Global Consumer, Enterprise, and Mobile Forecasts), and 8 reports by IDC (including 2013 U.S. Cloud Security Survey) VIII. ApacheCon liaison: Sally will be working with Rich Bowen and Melissa Warnkin on any issues needed for planning the next ApacheCon, with particular focus on sponsor-related activities. IX. (Non-ASF) Industry Events and Outreach liaison: we await submission feedback regarding Apache participation in various Cloud, big data, security, and mobile-focused conferences. X. Newswire accounts: we have 11 pre-paid press releases with NASDAQ GlobeNewswire through December 2013, 17 pre-paid press releases on the PRNewswire account through May 2014. Our donation of free press release distribution by UK-based service Pressat has no pre-established distribution timeframe(s).
I. Budget: we remain on schedule, with no vendor payments due at this time. II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally Khudairi worked with FUB on their press release announcing their server hosting/bandwidth donation. III. Press Releases: the following formal announcements was issued via the newswire service, ASF Foundation Blog, and announce@apache.org: - 4 September: The Apache Software Foundation Announces Apache™ Cassandra™ v2.0 IV. Informal Announcements: 1 item was announced on @TheASF Twitter feed. No new posts were made on the @ApacheCon Twitter feed or "TheApacheFoundation" account on YouTube. V. Future Announcements: Sally has been coaching several podlings regarding the project promotion process, both during incubation as well as TLP/milestone announcements. Those PMCs wishing to announce major project news —as well as podlings ready to graduate from the Incubator— are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we responded to 18 media requests, and 3 queries on Foundation background/operational/process information. The ASF received 625 press clips over this time period, vs. last month's clip count of 845. VII. Analyst Relations: the Autumn briefing schedule is set, and we've kicked off formal analyst outreach. Whilst we've had several informal interactions with top-tier analysts, no formal briefings have taken place since 5 August. Apache was mentioned in 19 reports by Gartner, 2 write-ups by GigaOM, 6 reports by Yankee Group, 1 forecast by IDC, and 4 reports by 451 Research. VIII. ApacheCon liaison: no activities are planned at this time. Melissa Warnkin continues to follow-up on the recorded videos from ApacheCon 2013/PDX (February 2013) that are still not online. IX. (Non-ASF) Industry Events and Outreach liaison: Sally continues to work with several event producers to secure Apache participation at various Cloud, big data, security, and mobile-focused conferences. X. Newswire accounts: we have 11 pre-paid press releases with NASDAQ GlobeNewswire through December 2013, 17 pre-paid press releases on the PRNewswire account through May 2014, and have just received donation of free press release distribution by UK-based service Pressat, which we have begun to use with the 4 September announcement.
I. Budget: all OSCON-related expenses have been submitted for payment. We remain on schedule, with no vendor payments due at this time. II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally Khudairi has secured an additional Gold-level Sponsorship renewal, coordinated updates to the Foundation "Thanks" page, and has had several phone calls and numerous email exchanges with four Sponsors regarding newly-incubated projects, organizational participation, sponsorship publicity, and events clearance/permission/signoff. III. Press Releases: the following formal announcements were issued via the newswire service, ASF Foundation Blog, and announce@apache.org: - 24 July: The Apache Software Foundation Announces Apache Mesos™ as a Top-Level Project - 23 July: The Apache Software Foundation Announces Apache OpenOffice™ 4.0 IV. Informal Announcements: 8 items were announced on @TheASF Twitter feed. No new posts were made on the @ApacheCon Twitter feed or "TheApacheFoundation" account on YouTube. V. Future Announcements: Sally is currently working with a TLP on a milestone announcement. Those PMCs wishing to announce major project news - as well as podlings ready to graduate from the Incubator - are welcome to contact Sally at <press@apache.org> for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: we fielded several general inquiries, reviewed/edited 4 Apache-supporting organizations' proposed announcements and press plans, responded to 14 media requests, and 3 queries on Foundation background/operational information. The ASF received 845 press clips over this time period, vs. last month's clip count of 1,695. VII. Analyst Relations: Sally is planning the Autumn briefing schedule and is working with select Sponsors to piggy-back on formal analyst outreach. One briefing took place on 5 August. Apache was mentioned in 41 reports by Gartner (including 31 Hype Cycle and 2 Magic Quadrant reports), 1 report by Forrester, 7 write-ups by GigaOM, and 6 reports by 451 Research. VIII. ApacheCon liaison: no activities are planned at this time. Melissa Warnkin is leading the follow-up on the recorded videos from ApacheCon 2013/PDX (February 2013) that are still not online. IX. (Non-ASF) Industry Events and Outreach liaison: Sally has also been working with several event producers to secure Apache participation at various Cloud, big data, security, and mobile-focused conferences. X. Newswire accounts: we have 12 pre-paid press releases with NASDAQ GlobeNewswire through December 2013, and 17 pre-paid press releases on the PRNewswire account through May 2014.
I. Budget: a handful of OSCON-related charges will be submitted
towards the end of the month. Otherwise, we are ahead of plan with no
vendor payments due at this time.
II. Fundraising/Branding/Marketing liaison: no meetings are
planned. Sally Khudairi has been working with VP Fundraising
Upayavira to secure an additional Sponsorship renewals at the Silver
level, and is helping close one new Platinum Sponsor. She continues
to counsel a few organizations regarding publicity and promotion
around projects ready to enter the Apache Incubator, as well as for
podlings under incubation. Discussions with an existing ASF Sponsor
regarding strategies to market Apache Top-level Projects have gone
silent over the past month.
III. Press Releases: the following formal announcements were issued
via the newswire service, ASF Foundation Blog, and
announce@apache.org:
- 18 June -- The Apache Software Foundation Announces Apache(tm)
Subversion(r) 1.8.0
IV. Informal Announcements: 2 items were announced on @TheASF Twitter
feed. No new posts were made on the @ApacheCon Twitter feed or
"TheApacheFoundation" account on YouTube.
V. Future Announcements: a podling is working with us to prepare for
graduation from the Incubator, and two TLP announcements are
currently planned to support major releases. Those PMCs wishing to
announce major project news —as well as podlings ready to graduate
from the Incubator— are welcome to contact Sally at press@apache.org
for more information. Kindly provide at least 2-weeks' notice for
proper planning and execution.
VI. Media Relations: the workload has taken a rather sharp turn
behind the scenes, with activities that included fielding 6 general
inquiries, reviewing/editing 5 Apache-supporting organizations'
proposed announcements and press plans, responding to 11 media
requests, and 6 queries on Foundation background/operational
information. The ASF received 1,695 press clips over this time
period, vs. last month's clip count of 428.
VII. Analyst Relations: Sally connected with three analyst firms, and
has one formal briefing scheduled to take place the first week of
August. Apache was mentioned in 6 reports by Gartner, 1 report by
Forrester, 3 write-ups by GigaOM, and 5 reports by 451 Research.
VIII. ApacheCon liaison: no activities are planned at this time,
however, there is still follow-up regarding the recorded videos that
are still not online.
IX. (Non-ASF) Industry Events and Outreach liaison: Sally has been
working with Melissa regarding our participation at OSCON 2013, where
we will be exhibiting in the non-profit pavilion. Melissa is
overseeing production and logistics for promotional materials, as
well as assisting with booth tactics where needed. Sally will not be
able to attend OSCON this year; Martin van den Bemt has kindly
offered to be there in her stead, and his travel/lodging expenses
will be covered by the Marketing & Publicity budget. Sally has also
been working with two events to secure speakers from the Apache
Hadoop PMC and big data community.
X. Newswire accounts: we have 14 pre-paid press releases with NASDAQ
GlobeNewswire through December 2013, and 17 pre-paid press releases
on the PRNewswire account through May 2014.
I. Budget: we have kicked off the new fiscal year with all new contracts signed, including PR Newswire, Meltwater News, and HALO Worldwide. Thanks to the efforts of Chris Mattmann and Sam Ruby from our office of the Treasury, no vendor payments are due at this time. II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally Khudairi has been working with VP Fundraising Upayavira to secure 6 Sponsorship renewals (3x Platinum, 1x Gold, 1x Silver, 1x Bronze), plus close one new Platinum Sponsor and one upgrade to the Gold level. Additionally, she has counseled a small handful of organizations regarding publicity and promotion around projects ready to enter the Apache Incubator as well as for podlings under incubation. Discussions with an existing ASF Sponsor regarding strategies to market Apache Top-level Projects continue. III. Press Releases: no formal announcements were issued via the newswire; one announcement was issued on the ASF Foundation Blog and announce@apache.org during this timeperiod. IV. Informal Announcements: 3 items were announced on @TheASF Twitter feed. No new posts were made on the @ApacheCon Twitter feed or "TheApacheFoundation" account on YouTube. V. Future Announcements: two announcements are currently planned to support major releases for TLPs. PMCs wishing to announce major project news —as well as podlings ready to graduate from the Incubator— are welcome to contact Sally at press@apache.org for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: an usually quiet month across the board; Sally responded to 7 media requests and followed up on 11 various requests for graphics, project contact/introductions, and overall Foundation information. She also continues to field general inquiry phone calls regarding support for Apache projects --both corporate and personal use-- as well as numerous specific queries on issues with Apache OpenOffice installations. The ASF received 428 press clips over this time period, vs. last month's clip count of 1,775. VII. Analyst Relations: we connected with three analyst firms regarding upcoming projects/areas of focus; no formal briefings are planned at this time. Apache was mentioned in 8 reports by Gartner, 1 report by Forrester, 2 write-ups by GigaOM, and 8 reports by 451 Research. VIII. ApacheCon liaison: no activities are planned at this time. IX. (Non-ASF) Industry Events and Outreach liaison: Sally is working with Melissa regarding our participation at OSCON 2013, where we will be exhibiting in the non-profit pavilion. In addition, Sally created new graphics to support several Apache TLP-based conferences, and is planning promotional materials production over the next 14 months. Melissa is overseeing production and logistics for promotional materials, as well as assisting with booth tactics where needed. X. Newswire accounts: we have 15 pre-paid press releases with NASDAQ GlobeNewswire through December 2013, and 17 pre-paid press releases on the PRNewswire account through May 2014.
I. Budget: we remain ahead of plans and under budget. No vendor payments are due at this time. The proposed budget for FY 2013-2014 was submitted to Jim Jagielski on 13 March, and we await confirmation of Board approval. Our news dissemination account is being renewed with PRNewswire at the beginning of the fiscal year. Our contract with HALO Worldwide expires on 31 May. II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally Khudairi has been in discussions with an existing Sponsor regarding marketing Apache Top-level Projects, as well as with another organization regarding the ASF Sponsorship and Apache Incubator processes. III. Press Releases: no formal announcements were issued via the newswire, ASF Foundation Blog, or announce@apache.org during this timeperiod. IV. Informal Announcements: 3 items were announced on @TheASF Twitter feed. No new posts were made on the @ApacheCon Twitter feed or "TheApacheFoundation" account on YouTube. V. Future Announcements: no announcements are currently planned, although some discussions have taken place with a podling contributor regarding graduation. PMCs wishing to announce major project news —as well as podlings ready to graduate from the Incubator— are welcome to contact Sally at press@apache.org for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: Sally responded to 7 media requests and 2 requests for project graphics/logos (she created new monochrome ASF graphics for a request from an Apache project conference). The ASF received 1,775 press clips over this time period, vs. last month's clip count of 1,615. VII. Analyst Relations: no formal briefings are planned. Apache was mentioned in 6 reports by Gartner, 4 write-ups by GigaOM, and 5 reports by 451 Research. VIII. ApacheCon liaison: no activities are planned at this time. IX. (Non-ASF) Industry Events and Outreach liaison: Sally continues to work with O'Reilly regarding our participation at OSCON 2013; we have been formally accepted as exhibitors in the non-profit pavilion. Melissa Warnkin is assisting with booth tactics. X. Newswire accounts: we have 15 pre-paid press releases with NASDAQ GlobeNewswire through December 2013, and 7 remaining pre-paid press releases remaining on the PRNewswire account through May 2013 which will be rolled into our balance for the new fiscal year. # # #
I. Budget: we remain ahead of plans and under budget. No vendor payments
are due at this time. The proposed budget for FY 2013-2014 was submitted
to Jim Jagielski on 13 March.
II. Fundraising/Branding/Marketing liaison: no meetings are planned.
Sally Khudairi has spoken with an existing Sponsor regarding a possible
submission to the Incubator, as well as a possible new ASF Sponsor who is
also interested in submitting a project to the Incubator.
III. Press Releases: the following formal announcements were issued via
the newswire, ASF Foundation Blog, and announce@apache.org during this
time period:
-9 April: The Apache Software Foundation Community Development Project
Welcomes Student Proposals for Google Summer of Code 2013
-9 April: MEDIA ALERT: The Apache Struts Project Announces Apache Struts™ 1 End-Of-Life
-9 April: The Apache Software Foundation Announces Apache cTAKES™ as a Top-Level Project
-2 April: The Apache Software Foundation Announces Apache Bloodhound™ as a Top-Level Project
-25 March: The Apache Software Foundation Announces Apache CloudStack™ as a Top-Level Project
IV. Informal Announcements: 6 items were announced on @TheASF Twitter
feed. No new posts were made on the @ApacheCon Twitter feed or
"TheApacheFoundation" account on YouTube.
V. Future Announcements: no announcements are currently planned. PMCs
wishing to announce major project news —as well as podlings ready to
graduate from the Incubator— are welcome to contact Sally at
press@apache.org for more information. Kindly provide at least 2-weeks'
notice for proper planning and execution.
VI. Media Relations: Sally responded to 11 media requests and 3 requests
for project graphics/logos (she created new "Community Partner" graphics
for a request from an Apache project training event). The ASF received
1,615 press clips over this time period, vs. last month's clip count of
1,203.
VII. Analyst Relations: no formal briefings are planned. Apache was
mentioned in 9 reports by Gartner, 1 report by Forrester, 11 write-ups by
GigaOM, and 14 reports by 451 Research.
VIII. ApacheCon liaison: no activities are planned at this time.
IX. (Non-ASF) Industry Events and Outreach liaison: Sally continues to
work with O'Reilly regarding our participation at OSCON 2013; Melissa
Warnkin is assisting with booth tactics.
X. Newswire accounts: we have 15 pre-paid press releases with NASDAQ
GlobeNewswire through December 2013, and 7 pre-paid press releases
remaining on the PRNewswire account through May 2013.
I. Budget: we remain ahead of plans and under budget. No vendor payments are due at this time. II. Fundraising/Branding/Marketing liaison: no meetings are planned. III. Press Releases: no formal announcements were issued via the newswire, ASF Foundation Blog, announce@apache.org, or announce@apachecon.com during this timeperiod. IV. Informal Announcements: 3 items were announced on @TheASF Twitter feed, and 26 on the @ApacheCon Twitter feed. No new posts were made on "TheApacheFoundation" account on YouTube. V. Future Announcements: a graduation announcement is being planned for a project currently in the Apache Incubator, as well as several press releases from a few TLPs. PMCs wishing to announce major project news —as well as podlings ready to graduate from the Incubator— are welcome to contact Sally at press@apache.org for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: Sally responded to 9 media requests, 4 requests for project graphics/logos, and coordinated 15 interviews across various projects for a recently-published feature on the ASF's influence in the world of Open Source. The ASF received 1,203 press clips over this time period, vs. last month's clip count of 612. VII. Analyst Relations: no formal briefings are planned. Apache was mentioned in 10 reports by Gartner, 3 reports by Forrester, 12 write-ups by GigaOM, and 19 reports by 451 Research. VIII. ApacheCon liaison: Sally created and moderated the "Apache and The Business of Open Source" plenary panel, and met with several ASF Sponsors. She also created new graphics and worked with Melissa Warnkin on production of promotional items that were distributed at ApacheCon. IX. (Non-ASF) Industry Events and Outreach liaison: no new activities are underway. We are working with O'Reilly regarding our participation at OSCON 2013. X. Newswire accounts: we have 15 pre-paid press releases with NASDAQ GlobeNewswire through December 2013, and 12 pre-paid press releases remaining on the PRNewswire account through May 2013.
I. Budget: we remain ahead of plans and under budget. We are incurring a production expense for "Apache" promotional items for distribution at ApacheCon, as well as travel expenses for Sally Khudairi to attend and present at the conference. No vendor payments are due at this time. II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally has been assisting Upayavira in securing and processing 3 Platinum Sponsorship renewals. III. Press Releases: no formal announcements were issued via the newswire, ASF Foundation Blog, announce@apache.org, or announce@apachecon.com during this timeperiod. IV. Informal Announcements: 4 items were announced on @TheASF Twitter feed, and 10 on the @ApacheCon Twitter feed. No new posts were made on "TheApacheFoundation" account on YouTube. V. Future Announcements: a graduation announcement is being planned for a project currently in the Apache Incubator. PMCs wishing to announce major project news —as well as podlings ready to graduate from the Incubator— are welcome to contact Sally at press@apache.org for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: Sally responded to 4 media requests, 2 requests for project graphics/logos, and is coordinating 15 interviews across various projects for a feature on the ASF's influence in the world of Open Source. The ASF received 612 press clips over this time period, vs. last month's clip count of 466. VII. Analyst Relations: no formal briefings are planned. Apache was mentioned in 5 reports by Gartner, 1 write-up by GigaOM, and 3 reports by 451 Research. VIII. ApacheCon liaison: a press release for ApacheCon will be disseminated on 6 February. Sally will be attending the event to organize and moderate "The Business of Open Source" plenary panel. She also created new graphics and is working with Melissa Warnkin on production of promotional items to be distributed at ApacheCon and other ASF events. IX. (Non-ASF) Industry Events and Outreach liaison: no new activities are underway, aside from our working with O'Reilly regarding our participation with OSCON 2013, as well as possibly the Strata/Hadoop World conferences. X. Newswire accounts: we have 15 pre-paid press releases with NASDAQ GlobeNewswire through December 2013, and 12 pre-paid press releases remaining on the PRNewswire account through May 2013.
I. Budget: we remain ahead of plans and under budget. We have renewed the contract with NASDAQ GlobeNewswire via HALO Worldwide that provides the ASF 17 pre-paid press releases with an additional 20% discount over already-reduced wire distribution rates. II. Fundraising/Branding/Marketing liaison: no meetings are planned. III. Press Releases: the following formal announcements were issued via the newswire, ASF Foundation Blog, announce@apache.org, and announce@apachecon.com (where appropriate) -- - 14 January 2013: The Apache Software Foundation Announces Apache Flex™ as a Top-Level Project - 2 January 2013: The Apache Software Foundation Announces Apache Cassandra™ v1.2 IV. Informal Announcements: 4 items were announced on @TheASF Twitter feed, and 33 on the @ApacheCon Twitter feed. No new posts were made on "TheApacheFoundation" account on YouTube. V. Future Announcements: no ASF announcements are currently planned, although a press release for ApacheCon is in development and will be disseminated the week of 21 January. PMCs wishing to announce major project news —as well as podlings ready to graduate from the Incubator—are welcome to contact Sally Khudairi at press@apache.org for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: an addition to select pre-announcement briefings, 3 media requests were responded to, and 2 interviews coordinated for various projects. The ASF received 466 press clips over this time period, vs. last month's clip count of 702. VII. Analyst Relations: no formal briefings are planned. Apache was mentioned in 1 report by Forrester, 9 reports by Gartner, 1 write-up by GigaOM, and 2 reports by 451 Research. VIII. ApacheCon liaison: Sally continues to advise The Open Bastion regarding sponsorships and publicity for ApacheCon North America, and had established the Lanyrd site for the event and populated the full program and speaker list. She will also be attending the event to organize and moderate "The Business of Open Source" plenary panel. IX. (Non-ASF) Industry Events and Outreach liaison: no new activities are underway. Sally has connected with the team at O'Reilly regarding our participation with OSCON 2013, as well as possibly the Strata/Hadoop World conferences. X. Newswire accounts: we have 15 pre-paid press releases with NASDAQ GlobeNewswire through December 2013, and 12 pre-paid press releases remaining on the PRNewswire account through May 2013.
I. Budget: We remain ahead of plans and under budget. An invoice from HALO Worldwide will be forthcoming for the contract renewal with NASDAQ GlobeNewswire, giving the ASF 17 pre-paid press releases with an additional 20% discount over already-reduced wire distribution rates. II. Fundraising/Branding/Marketing liaison: No meetings are planned. III. Press Releases: The following formal announcements were issued via the newswire, ASF Foundation Blog, announce@apache.org, and announce@apachecon.com (where appropriate) -- - 12 December 2102: The Apache Software Foundation Announces Program for 25th ApacheCon - 12 December 2102: ApacheCon North America Announces "Open Source Community Leadership Drives Enterprise-Grade Innovation" IV. Informal Announcements: 6 items were announced on @TheASF Twitter feed, and 52 on the @ApacheCon Twitter feeds. Special thanks to Mark Thomas for posting 7 new video presentations from ApacheCon Europe to "TheApacheFoundation" account on YouTube. V. Future Announcements: A press release for Apache Cassandra v1.2 is in development. PMCs wishing to announce major project news —as well as podlings ready to graduate from the Incubator—are welcome to contact Sally Khudairi at press@apache.org for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: An addition to select pre-announcement briefings, 3 media requests were responded to, and 2 interviews coordinated for various projects. The ASF received 702 press clips over this time period, vs. last month's clip count of 2,121. VII. Analyst Relations: An informal briefing on Apache CouchDB is currently in progress. Select members of the analyst community continue to receive regular announcements, and are provided backgrounders upon request. Apache was mentioned in 1 report by Forrester, 2 reports by Gartner, and 7 write-ups by GigaOM. VIII. ApacheCon liaison: Sally is advising The Open Bastion on securing sponsorships for ApacheCon North America, and has formally handed over tactical PR for the event (oversight will continue per the ASF's contract with TOB). She will be liaising with conference publicity where speakers/track chairs are needed, and will be coordinating with Jim Jagielski, who will be leading the event as Conference Chair. Sally will also organize and moderate "The Business of Open Source" panel by request from TOB. IX. (Non-ASF) Industry Events and Outreach liaison: In maintenance mode at present; no new activities are underway. Sally has reached out to the team at O’Reilly to determine our level of activity with OSCON 2013, as well as possibly the Strata/Hadoop World conferences. X. Newswire accounts: We have 17 pre-paid press releases with NASDAQ GlobeNewswire (contract extended to December 2013 via the HALO Worldwide master account, giving the ASF additional 20% discount). We also have 12 pre-paid press releases remaining on the PRNewswire account through May 2013.
I. Budget: we are ahead of plans, under budget, with no payments due at this time. II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally Khudairi has been working with ApacheCon sponsorship liaison with select ASF Platinum, Gold, and Silver Sponsors. She also continues to work with a small handful of companies that are a) actively participating in the Apache Incubator and seeking to promote various milestones; or b) planning to contribute projects to the Incubator to ensure their publicity plans comply with our guidelines; or c) are planning to launch events/products and need clearance from Brand Management and/or ConCom. After three months of planning and coordination, the donation of ARM servers from Dell and Calxeda was successfully completed and announced on 24 October at Hadoop World. Special thanks to the Apache Infrastructure team for their much-needed help and ongoing support! III. Press Releases: the following formal announcements were issued via the newswire, ASF Foundation Blog, announce@apache.org, and announce@apachecon.com (where appropriate) -- - 30 October 2012: The Apache Software Foundation Announces ApacheCon Europe Community Edition Officially Sold-Out; Extends CFP for North America Event -18 October 2012: The Apache Software Foundation Announces Apache OpenOffice(tm) as a Top-Level Project IV. Informal Announcements: the following items were announced on @TheASF and @ApacheCon Twitter feeds (excludes interactions/conversations/responses/replies/re-tweets of non-ASF posts) -- - 14 November - @ApacheCon [re-tweeted by @TheASF] - Early Registration is OPEN for #ApacheCon --sign up today + save! http://na.apachecon.com/ #Apache #conference #OpenSource #community #PDX - 14 November - @TheASF - Congratulations to #Apache #Hadoop for winning @HPCwire's "Readers' Choice: Best Application of #BigData in #HPC" award at #SC12! - 14 November - @ApacheCon - Early Registration is OPEN for #ApacheCon --sign up today + save! http://na.apachecon.com/ #Apache #conference #OpenSource #community #PDX - 12 November - @ApacheCon - Keep 'em coming: talks/trainings CFP for #ApacheCon North America is closing soon! http://na.apachecon.com/cfp/ #Apache #conference #OpenSource #PDX - 12 November - @ApacheCon - Fun photos are up of last week's #ApacheCon #Europe --thanks to all who participated! https://twitter.com/search/apachecon/grid/photos … #Apache #conference #OpenSource - 11 November - @ApacheCon - FINAL HOURS: #ApacheCon talks + trainings #Apache #HTTPServer #Cassandra #Hadoop #Lucene/Solr #OpenOffice #Maven +more! http://na.apachecon.com/cfp/ - 11 November - @ApacheCon - Great presentations, slides & updates from last week's #ApacheCon #Europe available https://twitter.com/search?q=apachecon&src=typd … #Apache #Community #conference - 11 November - @ApacheCon - Join us! #Apache #BigData #Cloud #Messaging #LinkedData #Java #NoSQL #SmartSearch #Servers #Web #Community #Innovation http://na.apachecon.com/ - 11 November - @ApacheCon - Early Registration is OPEN for #ApacheCon --sign up today + save! http://na.apachecon.com/ #Apache #conference #OpenSource #PDX - 11 November - @ApacheCon - CFP CLOSING SOON: #Apache #BigData #Cloud #Messaging #LinkedData #Java #NoSQL #SmartSearch #Servers #Community +more http://na.apachecon.com/cfp/ - 11 November - @ApacheCon - FINAL CALL: #ApacheCon talks + trainings #Apache #HTTPServer #Cassandra #Hadoop #Lucene/Solr #OpenOffice #Sling +more! http://na.apachecon.com/cfp/ - 11 November - @ApacheCon - #CFP for #ApacheCon ends 11 Nov --theme: "Open Source Community Leadership Drives Enterprise-Grade Innovation" http://na.apachecon.com/cfp/ #Apache - 10 November - @ApacheCon - Final call for talks + trainings for for #ApacheCon North America:ends 11 Nov! http://na.apachecon.com/cfp/ #Apache #BigData #Cloud #HTTPServer #PDX - 10 November - @ApacheCon [re-tweeted by @TheASF] - Last chance! #CFP for ApacheCon North America closes 11 Nov! Submit your #talk + #training proposals now! http://na.apachecon.com/cfp/ #Apache #PDX - 9 November - @ApacheCon - #ApacheCon CFP ends 11 Nov; Travel Assistance applications close 26 Nov https://www.apache.org/travel/ EARLY BIRD REG OPEN! http://na.apachecon.com/ #PDX - 9 November - @ApacheCon - Hats off to all #ApacheCon #Europe participants --fab speakers, sponsors, delegates & staff: THANK YOU! Onto ACNA #PDX! http://apachecon.com/ - 6 November - @ApacheCon - Friends of @TheASF will hold a #BoF at @Supercomputing on #open #governance for #cyberinfrastructure #software. http://sc12.supercomputing.org/schedule/event_detail.php?evid=bof212 … #Apache - 6 November - @ApacheCon [re-tweeted by @TheASF] - Got what it takes to present to & train the #Apache #community? #CFP for #ApacheCon NA extended to 11 Nov! http://na.apachecon.com/cfp/ #conference - 5 November - @ApacheCon - Coming to the #Rhein-Neckar Arena for #ApacheCon #Europe? We're in the BUSINESS CLUB: "Fanshop" nearby & footie kicker sculpture in front! - 5 November - @ApacheCon - Thanks to @VMware for sponsoring the #ApacheCon #Europe #Apache #Committers & #Hackathon Reception at the fabulous @museumtechnik Sinsheim! - 5 November - @ApacheCon - #ApacheCon Europe has kicked off today in Sinsheim --lots of great folks, hacking, and networking thus far! #Hackathon #Apache #conference - 3 November - @ApacheCon - w00t! Early-Bird Reg is open for #ApacheCon NA --sign up today and save $330 over last year's rate! http://na.apachecon.com/ #Apache #conference - 1 November - @TheASF [re-tweeted by @ApacheCon] - Showcase your smarts to the #Apache #community! Preso & training submissions for #ApacheCon NA close 9 Nov http://na.apachecon.com/cfp/ #CFP #event - 1 November - @TheASF - #ASF #Infrastructure donations include @VMWare virtualization software & @Thawte SSL certificates -many thanks! http://www.apache.org/foundation/thanks … #Apache - 1 November - @TheASF - Did you know #ASF #infrastructure uses servers donated by @Sun @IBM @HP @Dell & @Calxeda ? Thank you!! http://www.apache.org/foundation/thanks … #in-kind #Apache - 1 November - @TheASF - Additional thanks for #Infrastructure Support to @NoIPcom , http://develooper.com & http://Hyperreal.org http://www.apache.org/foundation/thanks … #Apache - 1 November - @ApacheCon - YES! Spots available for #ApacheCon's popular FastFeather track next wk. Short presos on #Apache projects of all kinds https://docs.google.com/spreadsheet/viewform?formkey=dEtBTHBjTTZfWGRNNlJrQmY4YWNoM2c6MQ … - 1 November - @ApacheCon - Reminder: #CFP (Talks & Trainings) for #ApacheCon North America closes 9 Nov! Newbie? Guru? All Welcome! http://na.apachecon.com/cfp/ #Apache - 31 October - @TheASF - Did you know that the total market for #Apache #Hadoop Market is expected to reach $13.95 Billion by 2017? #BigData #study @MarketsandMarkets - 31 October - @TheASF - Major thanks to @osuosl & @SURFnet for providing #ASF infrastructure support (server hosting & bandwidth). Our @infrabot loves you! #Apache - 31 October - @TheASF - Thanks #ASF Bronze #Sponsors @BlueNog @DigitalPrimates @IntuitInc @Liip @LucidImagineer @Talend @Twitter @Two_Sigma ... http://www.apache.org/foundation/thanks … - 31 October - @TheASF - Thanks #ASF Silver #Sponsors! @BasisTechnology @Cloudera @GoDaddy @HuaweiPress @InMotionHosting @pswgroup @SpringSource & @WANdisco #Apache - 31 October - @TheASF - Thank you to #ASF Gold #Sponsors @AMD_Unprocessed @HP @Hortonworks @IBM and @photomatt ! http://www.apache.org/foundation/thanks … … #Apache #support #gratitude - 31 October - @TheASF - Thanks #ASF Platinum #Sponsors @Yahoo @Microsoft @Google @Citrix and @Facebook ! We so appreciate your support http://www.apache.org/foundation/thanks … #Apache - 31 October - @TheASF - Did you know that #ASF #Sponsors offset expenses incl bandwidth, servers/hdware, legal, mktg/PR, support staff +more? http://www.apache.org/foundation/thanks … - 31 October - @ApacheCon - We're super excited for #ApacheCon Europe at the state-of-the-art #Rhein-Neckar Arena http://www.achtzehn99.de/stadium/ Thanks @SAP! http://www.apachecon.eu/ - 30 October - @TheASF [re-tweeted by @ApacheCon] - Announcing #ApacheCon #Europe #Community Edition Officially Sold-Out; Extends #CFP for North America Event http://s.apache.org/08 #Apache - 29 October - @ApacheCon - Welcome Claus von Riegen, @SAP Head of Open Source & Open Standard participation, as #ApacheCon #Europe plenary speaker http://www.apachecon.eu/ - 29 October - @ApacheCon - Thank you @Oracle for sponsoring the #Apache #OpenOffice Track at #ApacheCon #Europe! http://www.apachecon.eu/sponsors/ #conference #community - 29 October - @ApacheCon - Special thanks to @Cloudant and @Optiver for co-sponsoring the #NoSQL #Database Tracks at #ApacheCon #Europe! http://www.apachecon.eu/sponsors/ #CouchDB - 29 October - @ApacheCon - "Es gibt noch #Studenten-Tickets zu 75€ für die #ApacheCon #Europe - sei schnell!" http://www.apachecon.eu/ #konferenz #Rhein-Neckar #OpenSource - 29 October - @ApacheCon - Less than 1/2 dozen tickets remain for #ApacheCon #Europe! Sign up today! http://www.apachecon.eu/tickets/ #Apache #conference #OpenSource #Germany - 28 October - @ApacheCon [re-tweeted by @TheASF] - Get cracking on your proposals! The #ApacheCon NA #CFP has been extended to Friday 9 November. Will you submit? http://na.apachecon.com/cfp/ do RT! - 24 October - @ApacheCon - Jian Lee presents "Improvements of Table Formatting in Writer" at #ApacheCon -join us! http://www.apachecon.eu/schedule/ #Apache #OpenOffice #conference - 24 October - @ApacheCon - Łukasz Dywicki presents "When #Camel meets CDI" at ApacheCon --join us! http://www.apachecon.eu/schedule/ #Apache #enterprise #messaging #conference - 24 October - @ApacheCon - Olivier Heintz presents "OFBiz CRM, presentation, functionalities" at #ApacheCon --join us! http://www.apachecon.eu/schedule/ #conference #Apache #ERP - 24 October - @ApacheCon - Mikhail Khludnev presents "Handling Realtime Item Availability in #eShop" at #ApacheCon http://www.apachecon.eu/schedule/ #Lucene #Solr #Apache - 24 October - @ApacheCon - Tammo van Lessen presents "Faster builds with #Apache #Buildr" at #ApacheCon --join us! http://www.apachecon.eu/schedule/ #conference #OpenSource #Europe - 23 October - @ApacheCon - Find out what's new @TheASF at the #ApacheCon Fast Feather Track! Itching to showcase your #Apache project? Sign up at http://www.apachecon.eu/tracks/fft-meetup/ … - 23 October - @ApacheCon - Andre Fischer presents "#OpenOffice Build System" at #ApacheCon --join us! http://www.apachecon.eu/schedule/ #Apache #conference #OpenSource - 23 October - @ApacheCon - Kai Wähner presents "Next Generation – Systems Integration in the #Cloud Era with #Apache #Camel" at #ApacheCon! http://www.apachecon.eu/schedule/ - 23 October - @ApacheCon - #ApacheCon presents Olivier Heintz "Multi resource Project Scheduling with #OFBiz" http://www.apachecon.eu/schedule/ Join us! #Apache #ERP #OpenSource - 23 October - @ApacheCon - #ApacheCon presents Tommaso Teofili "Text categorization with #Lucene & #Solr" Join us http://www.apachecon.eu/schedule/ #Apache #SmartSearch #conference - 23 October - @ApacheCon - #ApacheCon presents Christian Grobmeier "World of #Logging" http://www.apachecon.eu/schedule/ Join us! #Apache #conference #OpenSource #Germany - 23 October - @ApacheCon - #ApacheCon presents Rony Flatscher "Scripting #Apache #OpenOffice" Join us! http://www.apachecon.eu/schedule/ #Apache #conference #OpenSource #Germany - 23 October - @ApacheCon - #ApacheCon presents Frank Lyaruu "Scripting languages in #OSGi" Join us! http://www.apachecon.eu/schedule/ #Apache #Modular #Java #Applications - 23 October - @ApacheCon - #ApacheCon presents Dejan Bosanac "#Apollo & future of #ActiveMQ" http://www.apachecon.eu/schedule/ Join us #Apache #Enterprise #Messaging #Integration - 23 October - @ApacheCon - #ApacheCon presents Sascha Rodekamp "Multi-Store #eCommerce with #Apache #OFBiz" Join us! http://www.apachecon.eu/schedule/ #Apache #OpenSource #ERP - 23 October - @ApacheCon - #ApacheCon presents Michael Christen "A Web #Search Appliance with #Solr & #YaCy" Join us! http://www.apachecon.eu/schedule/ #Apache #Lucene #smartsearch - 23 October - @ApacheCon - #ApacheCon presents Gabriele Columbro "Standard Application Lifecycle Mgmt as Community & #Enterprise enabler" Join us! http://www.apachecon.eu/schedule/ - 23 October - @ApacheCon - #ApacheCon presents Liu Zhe "#Apache #OpenOffice Automated Testing" Join us! http://www.apachecon.eu/schedule/ #conference #OpenSource #Germany - 23 October - @ApacheCon - #ApacheCon presents Karl Pauls "#Felix Connect" http://www.apachecon.eu/schedule/ Join us! #Apache #conference #OpenSource #Modular #Java #Applications - 23 October - @ApacheCon - #ApacheCon presents Hadrian Zbarcea "#Apache #Camel - Advanced Techniques" http://www.apachecon.eu/schedule/ Join us! #Apache #conference #OpenSource - 23 October - @ApacheCon - #ApacheCon presents Nandana Mihindukulasooriya "Publishing #LinkedData - Lessons Learned in #Government" Join us! http://www.apachecon.eu/schedule/ - 23 October - @ApacheCon - #ApacheCon presents Ingo Renner "#CMS Integration of #Apache #Solr - How we did it" http://www.apachecon.eu/schedule/ Join us! #smartsearch #conference - 23 October - @ApacheCon - #ApacheCon presents Karl-Heinz Marbaise "Unit- & Integration Testing w/ #Maven" http://www.apachecon.eu/schedule/ Join us #Apache #conference #OpenSource - 23 October - @ApacheCon - #ApacheCon presents Weike Liang "DOCX Export In AOO" Join us! http://www.apachecon.eu/schedule/ #Apache #OpenOffice #conference #OpenSource #Germany - 23 October - @ApacheCon - #ApacheCon presents Carsten Ziegeler "Managing Installations & Provisioning #OSGi Applications" Join us http://www.apachecon.eu/schedule/ #Apache #Java - 23 October - @ApacheCon - #ApacheCon presents Christian Müller "#Apache #Camel in Action - Common Problems, Solutions & Best Practices" Join us! http://www.apachecon.eu/schedule/ - 23 October - @ApacheCon - #ApacheCon presents Christoph Goller "#Solr-based search & tagging services..." Join us http://www.apachecon.eu/schedule/ #Apache #conference #OpenSource - 23 October - @ApacheCon - #ApacheCon presents Dragan Milosevic "Flexible Distributed Reporting...powered by #Hadoop & #Lucene" Join us! http://www.apachecon.eu/schedule/ #Apache - 23 October - @ApacheCon - "Es gibt noch Studenten-Tickets zu 75€ für die #ApacheCon #Europe - sei schnell!" http://www.apachecon.eu/ #konferenz #Rhein-Neckar #OpenSource - 23 October - @ApacheCon - #ApacheCon presents Jukka Zitting" The secrets of a file" Join us! http://www.apachecon.eu/schedule/ #Apache #conference #OpenSource #Germany - 23 October - @ApacheCon - #ApacheCon presents Matthias Stürmer "...improving #OOXML integration in #LibreOffice/#Apache #OpenOffice" Join us! http://www.apachecon.eu/schedule/ - 23 October - @ApacheCon - #ApacheCon presents A Broekhuis "Modular Java Applications Native-OSGi, Modular Software Development in a Native world" http://www.apachecon.eu/schedule/ - 23 October - @ApacheCon - #ApacheCon presents Jan Lehnardt "The #CouchDB Implementation" Join us! http://www.apachecon.eu/schedule/ #NoSQL #database #conference #Germany - 23 October - @ApacheCon - #ApacheCon presents Suat Gonul: "#Semantic #Indexing & #Search for Content Management Systems" Join us http://www.apachecon.eu/schedule/ #LinkedData #CMS - 23 October - @ApacheCon - #ApacheCon presents Chris Hostetter "Boosting & Biasing: Using Domain Knowledge + User #Analytics in #Apache #Solr" http://www.apachecon.eu/schedule/ - 23 October - @ApacheCon - #ApacheCon presents Simone Tripodi: "Refurbished wheels still round - the rise of reusable components in ASF" Join us http://www.apachecon.eu/schedule/ -19 October - @ApacheCon - Welcome #ApacheCon #Europe #Community Sponsors @innoQ @OneHippo @dkd_de @GridDynamics @sentric_ch @Lynx_consulting BeyondTrees @anneveling ! - 19 October - @ApacheCon - A great promotion for #ApacheCon from Louis Suárez-Potts @luispo --thank you! http://ooo-speak.blogspot.no/2012/10/apachecon-na-2013-welcome.html … #conference - 18 October - @ApacheCon - #ApacheCon's #Community Edition is a smaller, less formal event aimed at a more technically-oriented audience. Join us! http://www.apachecon.eu/schedule/ - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "Lucene 4 Performance Tuning" w/Simon Willnauer http://www.apachecon.eu/schedule/ #SmartSearch #Solr #conference #Germany - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "#Tomcat 8 preview" w/Mark Thomas http://www.apachecon.eu/schedule/ #Enterprise #computing #server #conference - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "Getting started with AMQP 1.0 using #Apache #Qpid" w/Rajith Attapattu http://www.apachecon.eu/schedule/ #Cloud #conference - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "High Availability #Hadoop" w/Steve Loughran http://www.apachecon.eu/schedule/ #BigData #Cloud #conference #Germany - 18 October - @ApacheCon - Join us at #ApacheCon #Europe for the BoF on building and maturing the #Apache #OpenOffice #Community http://www.apachecon.eu/schedule/ #conference - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "Content extraction with #Apache #Tika" w/Jukka Zitting http://www.apachecon.eu/schedule/ #Lucene #Solr #conference - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "An introduction to #Apache #Flex" w/Justin Mclean" http://www.apachecon.eu/schedule/ #enterprise #computing #conference - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "OpenSource #AMQP messaging with #Apache #Qpid" w/Doug Mahugh http://www.apachecon.eu/schedule/ #conference #Germany - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "#HBase Sizing and Schema Design" w/Lars George http://www.apachecon.eu/schedule/ #BigData #Hadoop #conference #Germany - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "Interfacing #Apache #HTTPServer 2.4 w/External Applications" w/Jeff Trawick http://www.apachecon.eu/schedule/ #conference - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "Mosaic Fun with #OpenOffice Calc" w/imacat http://www.apachecon.eu/schedule/ #conference #OpenSource #productivity #suite - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "#SolrCloud Round Table" w/Mark Miller http://www.apachecon.eu/schedule/ #SmartSearch #Lucene #Solr #conference #Germany - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "#Wicket - where do we go from here?" w/Sven Meier http://www.apachecon.eu/schedule/ #enterprise #computing #conference - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "#Apache #CloudStack Scalability" w/Kevin Kluge http://www.apachecon.eu/schedule/ #Cloud #CloudComputing #conference - 18 October - @ApacheCon - #ApacheCon #Europe highlight "Operating #HBase: Things You Need to Know" w/Christian Gügi http://www.apachecon.eu/schedule/ #BigData #conference #Germany - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "Cloud4All - automatic personalised access" w/ Steve Lee http://www.apachecon.eu/schedule/ #Web #Infrastructure #conference - 18 October - @ApacheCon - #ApacheCon #Europe highlight "Moving the DrawingLayer component of #Apache #OpenOffice .." w/Armin LeGrand http://www.apachecon.eu/schedule/ #conference - 18 October - @ApacheCon - #Apache & #BigData top the list: No certification required for 10 top-paying IT skills http://ow.ly/ewi0x via @joemckendrick & @mattz62 - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "#ElasticSearch in Production: lessons learned" w/Anne Veling http://www.apachecon.eu/schedule/ #SmartSearch #Lucene #Solr - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "Modern Web #Application Development With #Apache #Struts 2" w/René Gielen http://www.apachecon.eu/schedule #conference - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "What is new in #CloudStack 4.0?" w/Wido den Hollander http://www.apachecon.eu/schedule/ #Cloud #conference #Germany - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "#Hadoop #YARN - Under the Hood" w/Sharad Agarwal http://www.apachecon.eu/schedule/ #BigData #conference #Germany - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "#Apache #HTTP Server 2.4 Problem Diagnosis" w/Jeff Trawick http://www.apachecon.eu/schedule/ #conference #Germany - 18 October - @ApacheCon - Join us for a BoF on the #OpenDocument file format (#ODF) with the #Apache #OpenOffice Community at #ApacheCon #Europe! http://www.apachecon.eu/schedule/ - 18 October - @ApacheCon - Gartner: "#BigData to Drive $34B of IT Spending in 2013" http://lnkd.in/UVbg4E Join us at #ApacheCon #Europe + learn how http://www.apachecon.eu/schedule/ - 18 October - @ApacheCon - #SmartSearch fans: the @LuceneEurocon is co-located with #ApacheCon #Europe! Join us! http://www.apachecon.eu/schedule/ #Lucene #Solr thx @LucidImagineer - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "#Solr 4, the #NoSQL database" w/Yonik Seeley http://www.apachecon.eu/schedule/ #Lucene #Solr #conference #Germany - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "Open Source Identity Management" w/Francesco Chicchiriccò http://www.apachecon.eu/schedule/ #enterprise #conference - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "Introduction to #Apache #CloudStack" w/Kevin Kluge http://www.apachecon.eu/schedule/ #Cloud #conference #Germany - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "Inside hadoop-dev" w/Steve Loughran http://www.apachecon.eu/schedule/ #conference #BigData #Hadoop #OpenSource #Germany - 18 October - @ApacheCon - #ApacheCon #Europe highlight "#Enterprise Performance: #Scaling the Web with #Apache" w/Igor Galić http://www.apachecon.eu/schedule/ #conference #Germany - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "Change Tracking in #Apache #OpenOffice and #ODF" w/Oliver-Rainer Wittmann http://www.apachecon.eu/schedule/ #conference - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "Searching relational like data w/ #Lucene" by Martijn van Groningen http://www.apachecon.eu/schedule/ #conference #search - 18 October - @ApacheCon - #ApacheCon #Europe highlight "#Apache #TomEE, #JavaEE 6 Web Profile on #Tomcat" w/David Blevins http://www.apachecon.eu/schedule/ #conference #Enterprise - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "Extending lifespan with #Hadoop & R" w/Radek Maciaszek http://www.apachecon.eu/schedule/ #conference #BigData #OpenSource - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "Introducing #Apache #TrafficServer" w/Igor Galić http://www.apachecon.eu/schedule/ #conference #OpenSource #Germany - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "#Apache #OpenOffice Accessibility" w/Steve Yin http://www.apachecon.eu/schedule/ #conference #OpenSource #Germany - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "Query Parsing - Tips and Tricks" w/Erik Hatcher http://www.apachecon.eu/schedule/ #Lucene #Solr + Friends #conference - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "The #Apache #MyFaces Universe" w/Gerhard Petracek http://www.apachecon.eu/schedule/ #conference #OpenSource - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "#Deltacloud and #Cloud API standards" w/David Lutterkort. Register http://www.apachecon.eu/schedule/ #conference #Apache - 18 October - @TheASF [re-tweeted by @ApacheCon] - Those experiencing difficulty accessing today's #Apache #OpenOffice post may also find the announcement at http://s.apache.org/fo - 18 October - @ApacheCon - Congratulations to #Apache #OpenOffice on becoming a TLP @TheASF! Catch @openofficeorg at #ApacheCon http://www.apachecon.eu/ #conference - 18 October - @TheASF [re-tweeted by @ApacheCon] - The Apache Software Foundation Announces #Apache #OpenOffice as a Top-Level Project http://s.apache.org/XiQ #OpenSource #productivitysuite - 18 October - @ApacheCon - Reminder: CFP for #ApacheCon NA closes 5 Nov. From #Abdera to #Zookeeper, all are welcome! http://na.apachecon.com/cfp/ #Apache #conference #PDX - 18 October - @ApacheCon - #ApacheCon #Europe highlight: "Enabling Elastic, Multi-tenant, Highly Available #Hadoop on Demand" w/Richard McDougall http://www.apachecon.eu/schedule/ - 18 October - @TheASF - Those experiencing difficulty accessing today's #Apache #OpenOffice post may also find the announcement at http://s.apache.org/fo - 18 October - @TheASF - The Apache Software Foundation Announces #Apache #OpenOffice as a Top-Level Project http://s.apache.org/XiQ #OpenSource #productivitysuite - 17 October - @ApacheCon - #ApacheCon #Europe highlight: "Policing the RFC: How Not To Kill Your Website at Scale" by Graham Leggett. Program/reg http://apachecon.eu/schedule/ - 17 October - @ApacheCon - #ApacheCon #Europe highlight: "#OpenOffice Extensions and Templates" by Roberto Galoppini" http://www.apachecon.eu/schedule/ #conference #Apache - 17 October - @ApacheCon - #ApacheCon #Europe highlight: "Fundamentals of Information Retrieval, Illustration w/#Apache #Lucene" by Majirus Fansi http://www.apachecon.eu/schedule/ - 17 October - @ApacheCon - #ApacheCon #Europe highlight: "CDI at #Apache - Open WebBeans and #DeltaSpike Deep Dive" by Mark Struberg http://www.apachecon.eu/schedule/ #conference - 17 October - @ApacheCon - #ApacheCon #Europe highlight: "Integration in the #cloud - IPaaS with Fuse technology" w/Charles Moulliard http://www.apachecon.eu/schedule/ #conference - 17 October - @ApacheCon - #ApacheCon #Europe highlight: "Taking the guesswork out of your #Hadoop Infrastructure" by Steve Watt. http://www.apachecon.eu/schedule/ #conference - 17 October - @ApacheCon - #ApacheCon #Europe highlight: "What's new in #Apache #HTTP Server 2.4" by Rainer Jung. Program/register http://www.apachecon.eu/schedule/ #conference - 17 October - @ApacheCon - #ApacheCon #EU highlight: "#OpenOffice at #Apache" by Juergen Schmidt. Sessions & register at http://www.apachecon.eu/schedule/ #conference #OpenSource - 17 October - @ApacheCon - #ApacheCon NA Track: #Enterprise #Messaging –#Apache #ActiveMQ #Camel #Qpid #ServiceMix #Shindig #Tuscany +more #CFP http://na.apachecon.com/cfp/ - 17 October - @ApacheCon - "Es gibt noch Studenten-Tickets zu 75€ für die #ApacheCon #Europe - sei schnell!" http://www.apachecon.eu/ #konferenz #Rhein-Neckar #OpenSource - 16 October - @ApacheCon - Special thanks to #ApacheCon #Europe Silver sponsors @Cloudant, @HP & @Oracle; and Evening Event sponsors @codeBusters_es & @theopenbastion! - 16 October - @ApacheCon - Special thanks to #ApacheCon #Europe underwriter/Platinum sponsor @SAP; plus Gold sponsors @Citirix, @Google, @Hortonworks, and @LucidWorks! - 16 October - @ApacheCon - Es gibt noch #Studenten-Tickets für die #ApacheCon #Europe - nur 75€ - sei schnell bevor sie weg sind! http://www.apachecon.eu/ #konferenz - 15 October - @ApacheCon - Hyper-discounted #ApacheCon #EU #STUDENT tickets available --just €75! Register today http://www.apachecon.eu/ #Apache #OpenSource #conference - 15 October - @ApacheCon - #ApacheCon NA Track: #Business & #Community –@TheASF best practices #committing #code #Incubator #leadership +more #CFP http://na.apachecon.com/cfp/ - 15 October - @ApacheCon - #ApacheCon NA Track: Web #Infrastructure –the backbone of the Web #Apache #HTTPServer #Tomcat #TrafficServer +more #CFP http://na.apachecon.com/cfp/ - 15 October - @ApacheCon - #ApacheCon NA Track: #Apache #OpenOffice updates + sessions on #Writer #Calc #Impress #Math #Base & #Draw submit #CFP http://na.apachecon.com/cfp/ - 15 October - @ApacheCon - #ApacheCon NA Track: #OFBiz –the #OpenSource #ERP suite of applications, from eCommerce to FiCo and more. #CFP http://na.apachecon.com/cfp/ - 15 October - @ApacheCon - #ApacheCon NA Track: #NoSQL –uses & latest dev'ts dovetailing #BigData w/ #Cassandra #HBase #CouchDB #Accumulo .. #CFP http://na.apachecon.com/cfp/ - 15 October - @ApacheCon - #ApacheCon NA Track: Modular #Java –developing/deploying #Cloud apps using #Felix #ACE #Karaf #Aries #Sling +more #CFP http://na.apachecon.com/cfp/ - 15 October - @ApacheCon - #ApacheCon NA Track: #Lucene / #Solr + Friends –the latest in #smart #search & analytics #Tika #ManifoldCF +more #CFP http://na.apachecon.com/cfp/ - 15 October - @ApacheCon - #ApacheCon NA Track: #LinkedData –adopting/linking/interoperating the Web of Data #Jena #Any23 #Clerezza #Stanbol #CFP http://na.apachecon.com/cfp/ - 15 October - @ApacheCon - #ApacheCon NA Track: Cloud –#Apache's key role includes #Libcloud #Deltacloud #Whirr #Accumulo #Cloudstack + more #CFP http://na.apachecon.com/cfp/ - 15 October - @ApacheCon - #ApacheCon NA Track: Camel in Action –-common problems, solutions, and best practices with #Apache #Camel #CFP http://na.apachecon.com/cfp/ - 15 October - @ApacheCon - #ApacheCon NA Track: #BigData –hi-vol perf, innovation & analytics #Cassandra #Hadoop #HBase #Hive #Mahout #Pig .. #CFP http://na.apachecon.com/cfp/ - 15 October - @ApacheCon - #ApacheCon NA Track: ApacheEE – #Java at @TheASF #OpenWebBeans #OpenEJB #TomEE #Tomcat #MyFaces #OpenJPA etc. #CFP http://na.apachecon.com/cfp/ - 15 October - @ApacheCon - #ApacheCon NA Track: Apache Daily –-tools, frameworks & components: #Logging, #Maven, #Ant, #Buildr, #Commons etc. #CFP http://na.apachecon.com/cfp/ - 15 October - @ApacheCon - Reminder: CFP for #ApacheCon NA closes 5 Nov. From Abdera to Zookeeper, all are welcome! http://na.apachecon.com/cfp/ #Apache #conference #PDX - 15 October - @ApacheCon - CFP for #ApacheCon NA ends 5 Nov: "Open Source #Community Leadership Drives Enterprise-Grade Innovation”. Submit at http://na.apachecon.com/ - 15 October - @ApacheCon - Have you registered for #ApacheCon #Europe yet? Spots are filling quickly! http://www.apachecon.eu/ #Apache #conference #cloud #bigdata #servers - 13 October - @ApacheCon - Tickets for #ApacheCon #Europe going fast! Sign up today http://www.apachecon.eu #Apache #conference #OpenSource - 9 October - @ApacheCon - #ApacheCon #Europe €75 #student tickets still available but going fast! Sign up at http://www.apachecon.eu #Apache #conference #sponsor #Google No new posts were made on "TheApacheFoundation" account on YouTube. V. Future Announcements: none planned at present. Those PMCs wishing to announce major project news --as well as podlings ready to graduate from the Incubator-- please contact Sally at press@apache.org for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: an addition to select pre-announcement briefings, 14 media requests were responded to, and 6 interviews coordinated for various projects. The ASF received 2,121 press clips over this time period, vs. last month's clip count of 487. VII. Analyst Relations: no formal briefings have taken place over the past month, although members of the analyst community continue to receive regular announcements. Apache was mentioned in 27 reports by 451 Research, 2 reports by Forrester, and 14 reports by Gartner. We also were mentioned in 13 articles by GigaOM VIII. ApacheCon liaison: Sally worked with Melissa Warnkin on securing sponsorships for ApacheCon Europe. She also worked extensively on publicizing ACEU as well as executed numerous responsibilities that were needed for the event but had no “owner”, including creating all onsite signage and ensuring the many communications to the Planning team were responded to. As there is no official internal “event lead”, Sally remains the primary point-of-contact with proposal submitters, Committers, delegates, and sponsors for ApacheCon North America. She is currently working with The Open Bastion on overall positioning, promotions, and marketing plan for the event, which will be handed over to TOB’s PR contractor to execute in December. IX. (Non-ASF) Industry Events and Outreach liaison: Sally has been primary point-of-contact for several activities, including the HPCWire Readers’ Choice Award on behalf of the Hadoop PMC, as well as ASF project industry events/conferences, and numerous speaking opportunities. X. Newswire accounts: we have 12 pre-paid press releases remaining on the PRNewswire account and 8 pre-paid press releases with NASDAQ GlobeNewswire.
I. Budget: we are ahead of plans, under budget, with no payments due at this time. II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally Khudairi has been working with ApacheCon sponsorship liaison with select ASF Platinum and Gold Sponsors. She also continues to work with a small handful of companies that are a) actively participating in the Apache Incubator and wanting to promote various milestones; or b) seeking to contribute projects to the Incubator to ensure their publicity plans comply with our guidelines; or c) are planning to launch events/products and need clearance from Brand Management and/or ConCom. III. Press Releases: the following formal announcements were issued via the newswire, ASF Foundation Blog, announce@apache.org, and announce@apachecon.com (where appropriate) -- - 2 October 2012: The Apache Software Foundation Announces Apache Airavata as a Top-Level Project - 2 October 2012: The Apache Software Foundation Announces Call For Participation for ApacheCon North America 2013 - 1 October 2012: The Apache Software Foundation Announces Apache Stanbol as a Top-Level Project - 21 September 2012: The Apache Software Foundation Announces Program for ApacheCon Europe IV. Informal Announcements: the following items were announced on @TheASF and @ApacheCon Twitter feeds -- - 2 October - @ApacheCon [Retweeted by Apache - The ASF] - CFP now open for #ApacheCon North America 2013! http://s.apache.org/IXT #Apache #OpenSource #community #conference #trainings #expo #PDX - 2 October - @TheASF - The Apache Software Foundation Announces #Apache #Airavata as a Top-Level Project http://s.apache.org/4xh #NSA #Framework #Cloud #OpenSource - 1 October - @TheASF - Congratulations to the #Apache #Hadoop Project Management Committee for winning a 2012 Duke's Choice Award last night! http://s.apache.org/9Oo - 1 October - @TheASF - The Apache Software Foundation Announces #Apache #Stanbol as a Top-Level Project http://s.apache.org/ul1 #EuropeanUnion #IKS #Semantic #CMS - 1 October - @ApacheCon [Retweeted by Apache - The ASF] - Early Bird registration extended until Thu 4 October! Sign up today http://www.apachecon.eu/tickets/ --see you in Sinsheim! #Apache #conference #Europe - 28 September - @ApacheCon - LAST CALL! #ApacheCon #Europe Early-bird reg ends Mon 1 Oct; €75 student rate avail thru 5 Nov http://apachecon.com/ #conference #OpenSource - 27 September - @ApacheCon - Reminder: on 1 Oct Early-bird reg for #ApacheCon #Europe closes + CFP for #NorthAmerica opens! http://apachecon.com/ #conference #OpenSource - 26 September - @TheASF - A reminder: if it's not at http://apache.org , it's not from #Apache http://s.apache.org/Duv #troubleshooting #helpdesk - 21 September - @TheASF - Program, Speakers & Sponsors for #ApacheCon #Europe announced; early reg ends 1 Oct! http://s.apache.org/vEW #Apache #OpenSource #conference - 21 September - @ApacheCon - We are deeply grateful to @SAP for generously underwriting #ApacheCon Europe #Community Edition. See you in Sinsheim! #Rhein-Neckar Arena - 21 September - @ApacheCon - Announcing ApacheCon Europe Community Edition program http://s.apache.org/9uw #Apache #OpenSource #conference #BigData #Cloud #Infrastructure - 19 September - @ApacheCon - Reminder: sign up for #ApacheCon Europe Early-Bird registration by 1 Oct + super-discounted student rates (€75!) at http://www.apachecon.eu - 18 September - @TheASF - #Apache sweeps @InfoWorld Bossies 2012! Awards to #Hadoop #Cassandra #Cordova (ne? PhoneGap) #Cloudstack & #OpenOffice http://s.apache.org/EBc - 18 September - @ApacheCon - Attending, sponsoring, or speaking at #ApacheCon #Europe? Promote your #Apache love w/banners + buttons at http://www.apachecon.eu/ #conference No new posts were made on "TheApacheFoundation" account on YouTube. V. Future Announcements: we remain on standby for Tuscany v2 and have forwarded suggestions regarding possible announcement tactics. Any PMCs wishing to announce major project news --as well as podlings ready to graduate from the Incubator-- please contact Sally at press@apache.org for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: an addition to select pre-announcement briefings, 17 media requests were responded to, and 4 interviews coordinated for various projects. The ASF received 487 press clips over this time period, vs. last month's clip count of 546. VII. Analyst Relations: no analyst briefings have taken place over the past month. Apache was mentioned in 15 reports by 451 Research and 8 reports by Gartner. VIII. ApacheCon liaison: Sally continues to work with Melissa Warnkin on sponsorships for ApacheCon Europe, and is working with The Open Bastion on overall positioning, promotions, and marketing plan for ApacheCon North America 2013 (our 25th ApacheCon!). IX. (Non-ASF) Industry Events and Outreach liaison: Sally has been primary point-of-contact for several activities, including the Duke's Choice Award on behalf of the Hadoop PMC and the V3 Virtual Security Summit. X. Newswire accounts: we have 5 pre-paid press releases remaining on the PRNewswire account and 9 pre-paid press releases with NASDAQ GlobeNewswire through the end of the Fiscal Year.
I. Budget: no payments are due at this time; special thanks to ASF Treasurer Chris Mattmann and Sam Ruby for seeing payments through quickly. II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally Khudairi has been working with Upayavira with select ASF Platinum and Gold Sponsors, as well as with several companies donating products & services, and others seeking to make contributions to the Apache Incubator to ensure their publicity activities comply with our guidelines. In addition, Sally continues to work on ApacheCon sponsorship with Melissa Warnkin. III. Press Releases: the following formal announcements were issued via the newswire, ASF Foundation Blog, and announce@apache.org -- - 5 September 2012: The Apache Software Foundation Announces Apache Wicket™ v6.0 - 5 September 2012: Apache Wicket v6.0.0 Technical Fact Sheet IV. Informal Announcements: the following items were announced on @TheASF and @ApacheCon Twitter feeds -- - 13 September 2012: @ApacheCon - #SmartSearch enthusiasts: #LuceneEurocon will be co-located at ApacheCon Europe & sponsored by LucidWorks. Join us! http://apachecon.com/ - 13 September 2012: @ApacheCon - Love #Apache #BigData + want to learn more? Join us at #ApacheCon Europe! http://apachecon.com/ Thanks to BigData track sponsors @Hortonworks - 12 September 2012: @ApacheCon - #ApacheCon Europe has super-discount #STUDENT rates --just €75-- thanks to special sponsorship from #Google! Sign up at http://www.apachecon.eu/ - 5 September 2012: @TheASF - The Apache Software Foundation Announces #Apache #Wicket™ v6.0 http://s.apache.org/ThA #OpenSource #Web #Application #Framework #Java - 27 August 2012: ApacheCon - #ApacheCon #EU program will be announced the week of 17 Sept; Early-Bird reg extended to 1 Oct! Join us! http://www.apachecon.eu/ #conference - 27 August 2012: @TheASF - Meet the #Apache #Subversion community in San Francisco, Greenwich CT, and London at Subversion Live! http://s.apache.org/Nru #conference - 16 August 2012: @ApacheCon - Early-bird registration is NOW OPEN for #ApacheCon #Europe -- 5-8 Nov in #Sinsheim, #Germany! http://www.apachecon.eu/tickets/ #Conference #OpenSource No new posts were made on "TheApacheFoundation" account on YouTube. V. Future Announcements: we remain on standby for input from the Tuscany PMC regarding the press release for Tuscany v2.0. The press-analyst briefing for a feature on CouchDB has yet to take place due to media-analyst scheduling conflicts, coupled with summer holidays. Those PMCs wishing to announce major project news --as well as podlings ready to graduate from the Incubator-- please contact Sally at press@apache.org for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: in addition to select pre-announcement briefings, 9 media requests were responded to (including New York Times, Popular Science, and Network World), and 5 interviews coordinated for various projects. The ASF received 546 press clips over this time period, vs. last month's clip count of 691. VII. Analyst Relations: we are trying to re-book RedMonk for their briefing on CouchDB. Apache was mentioned in 12 reports by 451 Research, 25 writeups/reports by Gartner (including Magic Quadrant, Hype Cycle, Who's Who, and Emerging Trends reports), and 4 reports by Forrester. VIII. ApacheCon liaison: Sally continues to act as a point of contact regarding sponsorship of ApacheCon Europe, and is working with Melissa on invoicing as well as the ASF Treasury with select ASF Sponsor accounts receivable. She also continues to participate in a number of strategic discussions to help ensure the planning team is tactically synchronized. IX. (Non-ASF) Industry Events and Outreach liaison: we arranged Lars Eilebrecht to participate on an Open Source security panel in London, and are working with Santiago Gala in processing a request for participation in a pan-Iberian/Portuguese conference on Open Source. Sally has also been actively coordinating the attendance of one of our PMCs at an award ceremony during a major industry conference in recognition of their efforts. X. Newswire accounts: we have 5 pre-paid press releases remaining on the PRNewswire account and 17 pre-paid press releases with NASDAQ GlobeNewswire through the end of the Fiscal Year.
I. Budget: no payments are due at this time due to ASF Treasurer Sam Ruby's super-efficient processing. II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally Khudairi has been working with Upayavira on outreach with select ASF Platinum and Gold Sponsors. She has also been working with several companies seeking to contribute projects to the Apache Incubator to ensure their publicity activities comply with our guidelines. In addition, Sally has been working with some Sponsors regarding budget planning and participation in both ApacheCons. III. Press Releases: the following formal announcements were issued via the newswire, ASF Foundation Blog, announce@apache.org, and announce@apachecon.com (where appropriate) -- - 1 August 2012: The Apache Software Foundation Announces Apache Deltacloud™ v1.0 - 17 July 2012: The Apache Software Foundation Announces ApacheCon Europe 2012 and North America 2013 - 17 July 2012:Call For Papers Now Open: ApacheCon Europe 2012 IV. Informal Announcements: the following items were announced on @TheASF and @ApacheCon Twitter feeds -- - 11 August 2012 -- @ApacheCon --Those seeking financial assistance to attend #ApacheCon #Europe, applications close on Mon, 13 Aug http://www.apache.org/travel/ #Apache #conference - 11 August 2012 -- @ApacheCon -- REMINDER: CFP for #ApacheCon #Europe closes Mon, 13 Aug! Submit proposals at http://www.apachecon.eu/cfp/ #Apache #OpenSource #conference #Germany - 10 August 2012 -- @TheASF -- Those with issues or questions with the #Apache JIRA system, updates are provided by the ASF Infrastructure team -- follow @infrabot for info - 9 August 2012 -- @TheASF -- Did you know #Apache #OFBiz is the eCommerce backbone for British Telecom, United Airlines & American Heart Assoc.? http://ofbiz.apache.org/ - 6 August 2012 -- @TheASF -- Did you know that #Apache #OODT helps power @MarsCuriosity downstream data archiving for #NASA Planetary Data System? http://oodt.apache.org/ - 1 August 2012 -- @ApacheCon -- You're in luck: the #CFP for #ApacheCon #Europe has been extended to 13 August! Submit/details http://apachecon.com/ #OpenSource #conference - 1 August 2012 -- @ApacheCon -- Love #Apache? Show your support w/banners for #ApacheCon #Europe and #NorthAmerica! Join us! http://www.apache.org/events/logos-banners/ … #OpenSource #conference - 1 August 2012 -- @TheASF -- Congratulations to #Apache #OpenOffice (Incubating) on v3.4's 10M+ downloads! http://blogs.apache.org/OOo/ #TheApacheWay #OpenSource - 1 August 2012 -- @TheASF -- The Apache Software Foundation Announces #Apache #Deltacloud™ v1.0 http://s.apache.org/qG #Cloud #OpenSource #interoperability #EC2 #CIMI - 26 July 2012 -- @TheASF -- Welcome new ASF Sponsor @InMotionHosting and @WANdisco renews/upgrades at the Silver Level! http://s.apache.org/oF #OpenSource #Apache #thanks - 21 July 2012 -- @TheASF -- Congratulations to ASF President Jim Jagielski --@jimjag-- for being an O'Reilly Open Source Award recipient at @OSCON! http://www.oscon.com/oscon2012/public/schedule/detail/25039 - 17 July 2012 -- @TheASF -- The #Apache Software Foundation Announces #ApacheCon Europe 2012 and North America 2013 http://s.apache.org/ivb #OpenSource #conference - 15 July 2012 -- @TheASF -- Join #Apache @ #OSCON! M-T: Hackathons/BarCamps/MeetUps oh my! http://www.oscon.com/oscon2012/public/schedule/stype/event#communityEvents … T-Th: talks/BoFs/events/expo (booths #910, #217 + 423)! - 13 July 2012 -- @TheASF -- You're invited! #Apache @ #OSCON: #Social & #Widgets; Programming & Productivity; #Cloud & Web #Infrastructure + more! http://www.oscon.com/oscon2012/public/schedule/stype/event#communityEvents - 13 July 2012 -- @TheASF -- Catch Apache #OODT and #Hadoop in action at the Symposium on Meaningful Use of Complex #Medical #Data http://mucmd.org #bigdata #Apache No new posts were made on "TheApacheFoundation" account on YouTube. V. Future Announcements: the press release for Tuscany v2.0 has been delayed; we await input from the PMC. The press-analyst briefing for a feature on CouchDB has been delayed due to media-analyst scheduling conflicts, coupled with summer holidays. Those PMCs wishing to announce major project news --as well as podlings ready to graduate from the Incubator-- please contact Sally at press@apache.org for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: an addition to select pre-announcement briefings, 8 media requests were responded to, and coordinated 3 interviews for various projects. The ASF received 691 press clips over this time period, vs. last month's clip count of 1,385. VII. Analyst Relations: we are trying to re-book RedMonk for their briefing on CouchDB. Apache was mentioned in 8 reports by 451 Research, 41 writeups/reports by Gartner, and 1 report by Forrester. VIII. ApacheCon liaison: Sally is pitching ASF Sponsors interested in sponsoring ApacheCon Europe, and is working with Melissa Warnkin on overall sponsorship plan and approach. She is also participating in a number of strategic discussions. IX. (Non-ASF) Industry Events and Outreach liaison: Sally and Melissa staffed the ASF booth at OSCON, and thanks Ross Gardler, Leif Hedstrom, Rich Bowen, Justin Erenkrantz, Jim Jagielski, Matt Franklin, Jeff Potts, Lennard de Rijk, Dan Allen, Les Hazlewood, Ryan Baxter, David Nalley, and Kevin Kluge for their on-the-ground support and booth coverage. X. Newswire accounts: we have 5 pre-paid press releases remaining on the PRNewswire account and 18 pre-paid press releases with NASDAQ GlobeNewswire through the end of the Fiscal Year.
I. Budget: the invoice for the second/final payment for our pre-paid press releases with NASDAQ GlobeNewswire was approved and forwarded to ASF Treasurer Sam Ruby this week. No other payments are due at this time. II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally Khudairi has been working with several ASF Sponsors and contributors to projects in the Apache Incubator to ensure their publicity activities comply with our guidelines. In addition, Sally has been in touch with a Sponsor regarding budget planning and their intentions to participate in both ApacheCons. III. Press Releases: the following formal announcements were issued via the newswire, ASF Foundation Blog, and announce@apache.org -- - 10 July 2012: The Apache Software Foundation Announces Apache Nutch(tm) v2.0 - 26 June 2012: MEDIA ALERT: The Apache Software Foundation Announces "Apache @ OSCON" - 21 June 2012: MEDIA ALERT: The Apache Software Foundation announces Apache Traffic Server v3.2 IV. Informal Announcements: the following items were announced on @TheASF Twitter feed -- - 10 July: Join #Apache @ #OSCON - Room E142 for Hackathons/BarCamps/MeetUps on #Shindig #Rave #Chemistry #OpenOffice #DeltaSpike #Shiro #HTTP + more! - 10 July: The Apache Software Foundation Announces #Apache #Nutch™ v2.0 http://s.apache.org/wpS #OpenSource #search #Java #crawling #parsing #linkgraph - 26 June: Announcing Apache @ OSCON http://s.apache.org/qE #Apache #TheApacheWay #OSCON #OpenSource #Conference #MeetUp #BarCamp #Hackathon #PDX - 23 June: Congrats to ASF Chairman Doug Cutting for being named one of the 50 most influential people in enterprise tech! #Apache http://s.apache.org/j9 - 21 June: The Apache Software Foundation announces #Apache #Traffic #Server v3.2 http://s.apache.org/2Po #TheApacheWay #CloudComputing #OpenSource - 20 June: Did you know that #Apache #OpenOffice v3.4 was downloaded over 5M times since going live 6 weeks ago? http://s.apache.org/VgP #TheApacheWay No new posts were made on "TheApacheFoundation" account on YouTube. V. Future Announcements: Press releases for Tuscany v2.0 and ApacheCon are being planned. A press-analyst briefing is underway for a feature on CouchDB. Those PMCs wishing to announce major project news --as well as podlings ready to graduate from the Incubator-- please contact Sally at press@apache.org for more information. Kindly provide at least 2-weeks' notice for proper planning and execution. VI. Media Relations: an addition to select pre-announcement briefings, 17 media requests were responded to, and coordinated 9 interviews for various projects. The ASF received 1,385 press clips over this time period, vs. last month's clip count of 873. VII. Analyst Relations: RedMonk have rescheduled their briefing on CouchDB to support our planned press feature. Apache was mentioned in 17 reports by 451 Research, from SAAS to enterprise search, and featured in 12 Gartner reports, from Big Data to the Magic Quadrant on SOA infrastructure projects. VIII. ApacheCon liaison: Sally is still waiting for the Website, CFP, and related details to be in place in order to formally announce ApacheCon Europe 2012 and North America 2013. IX. (Non-ASF) Industry Events and Outreach liaison: Sally has finalized work on the ASF's presence at OSCON, and will be working with Melissa Warnkin onsite. We will have booth support from Ross Gardler, Leif Hedstrom, Rich Bowen, Justin Erenkrantz, Jim Jagielski, Matt Franklin, Jeff Potts, Lennard de Rijk, Dan Allen, Les Hazlewood, Ryan Baxter, David Nalley, and Kevin Kluge. X. Newswire accounts: we have 5 pre-paid press releases remaining on the PRNewswire account and 20 pre-paid press releases with NASDAQ GlobeNewswire through the end of the Fiscal Year.
I. Budget: as we kick off the new Fiscal Year, all expenses have been
accounted for with no outstanding payments due. The HALO Worldwide contract
renewed effective 1 June.
II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally
Khudairi briefed new VP Fundraising Upayavira regarding her contributions
regarding the role. In addition, Sally has been working with two ASF Sponsors
and several contributors to projects in the Apache Incubator to ensure their
publicity activities comply with our guidelines.
III. Press Releases: the following formal announcement was issued via the
newswire, ASF Foundation Blog, and announce@apache.org --
- The Apache Software Foundation Announces Unprecedented Growth During First
Quarter of 2012
IV. Informal Announcements: the following items were announced on @TheASF
Twitter feed --
- 11 June: Did you know that The ASF ranks as the most influential Open
Source organization over the past decade? http://www.sdtimes.com/link/36666
#SDT100 #Apache
- 11 June: @Netcraft's June Web #Server Survey is in: the #Apache HTTP Server
now powers more than 448M Websites across the globe! http://apache.org
- 29 May: Did you know there have been 87 new #Apache TLP software releases
since Jan 2012? Milestones w/#Cassandra, #Hadoop, #HTTP Server + #TomEE!
- 25 May: Did you know that #Apache #Incubator podling projects have made 19
new software releases since Jan 2012?
http://incubator.apache.org/projects/index.html #TheApacheWay
- 25 May: Did you know ~400 co's signed #Apache Contributor License
Agreements, incl Cloudera, Facebook, Hortonworks, kippdata, LinkedIn +
SoundCloud?
- 25 May: Cutting, Delacretaz, Fielding, Jagielski, Porter, Ruby + Stein
re-elected; welcome newcomers Bowen + Gardler to #Apache Board.
#TheApacheWay
- 24 May: Did you know that 17 #Apache Top-Level Projects + 9 incubating
Podlings are mentoring 41 student projects for #Google Summer of Code?
#GSoC
- 23 May: Did you know 10 volunteers + 4 paid staff on 2 continents keep
#Apache's Infrastructure (24+ servers; 75+ distinct hosts) running
24x7x365?
- 18 May: Did you know this is the first time more than 100 Top-Level
Projects are actively developed at the ASF? (121 total; 20 in #Apache
Attic)
- 16 May: The #Apache Software Foundation Announces Unprecedented Growth
During First Quarter of 2012 http://s.apache.org/eX #TheApacheWay
#OpenSource
No new posts were made on "TheApacheFoundation" account on YouTube.
V. Future Announcements: the Foundation's first quarter milestone statement
was issued on 16 May. Press releases for Tuscany v2.0 and Traffic Server v3.2
are being planned, in addition to a media alerts on Apache@OSCON and the
future of ApacheCon. A press-analyst briefing is underway for a feature on
CouchDB. Those PMCs wishing to announce major project news --as well as
podlings ready to graduate from the Incubator-- please contact Sally at
press@apache.org for more information. Kindly provide at least 2-week's
notice for proper planning and execution.
VI. Media Relations: an addition to select pre-announcement briefings, 32
media requests were responded to, and coordinated 7 interviews for various
projects. The ASF received 873 press clips over this time period, vs. last
month's clip count of 1157.
VII. Analyst Relations: RedMonk have an upcoming briefing on CouchDB as part
of the planned press feature. Apache was mentioned by Forrester on "Open
Source And Cloud-Based Integration Trends"; two reports by The451 on the
future of commercial open source and the My/No/NewSQL survey ("...Apache
Cassandra and Apache CouchDB are expected to increase in usage by 3.0
percentage points or greater between 2011 and 2017"). In addition, The ASF
was featured in 10 Gartner reports during this time period, featuring an
array of Apache projects that include Cassandra, CouchDB, Hadoop, HBase,
Solr, Tomcat, and UIMA.
VIII. ApacheCon liaison: Sally has made contact with Nick Burch regarding
ApacheCon Europe 2012 and North America 2013, and will be issuing a formal
announcement regarding the two events.
IX. (Non-ASF) Industry Events and Outreach liaison: Sally continues work on
the ASF's presence at OSCON, and is working on tactics with over the next 4
weeks up to the event. Melissa Warnkin will be assisting with preparations,
both pre-conference as well as onsite.
X. Newswire accounts: we have 5 pre-paid press releases remaining on the
PRNewswire account and 20 pre-paid press releases with NASDAQ GlobeNewswire
through the end of the Fiscal Year.
ASF MARKETING & PUBLICITY STATUS: MAY 2012 I. Budget: all projected expenses are accounted for. No payments are due at this time. The contract with HALO Worldwide is under discussion for renewal effective 1 June. Sally Khudairi refined the originally-submitted the budget proposal for the upcoming Fiscal Year for Board review. II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally wishes to formally thank Serge Knystautas for his efforts as VP Fundraising, and welcomes Upayavira to the role. Sally worked with two ASF Sponsors and two of their affiliates to ensure their press releases were compliant with our guidelines. III. Press Releases: the following formal announcements were issued during this timeframe via the newswire and ASF Foundation Blog -- - The Apache Software Foundation Announces Apache TomEE™ v1.0 - The Apache Software Foundation Announces Apache Cassandra™ v1.1 IV. Informal Announcements: the following items were announced on @TheASF Twitter feed -- - 11 May: Countdown to #Apache #BarCamp #Washington DC -- have you signed up yet? http://s.apache.org/ixK #TheApacheWay #OpenSource - 11 May: Did you know that IDG predicts 60+% annual market growth for #Apache #Hadoop, #Pig + supporting #BigData products? #TheApacheWay #OpenSource - 10 May: The #Apache #HTTP Server powers 425M+ Websites globally--two out of every three hostnames-- according to @Netcraft Web server survey! - 08 May: Did you know that the #Apache #OpenOffice team transitioned nearly 10M lines of code since mid-2011? More fun facts at http://s.apache.org/TLL - 30 Apr: The Apache Software Foundation Announces #Apache #TomEE™ v1.0 http://s.apache.org/IWS #Tomcat #JavaEE #OpenSource #WebProfile6 #TheApacheWay - 30 Apr: Join us! #BarCamp #Apache 19 May in the #Washington DC area! Sign up today http://s.apache.org/kPz #TheApacheWay #OpenSource - 24 Apr: The Apache Software Foundation Announces #Apache #Cassandra™ v1.1 http://s.apache.org/FT0 #OpenSource #BigData #Cloud #TheApacheWay - 19 Apr: We welcome @GoDaddy and @HuaweiPress as our newest Sponsors at the Silver level! http://s.apache.org/oI #TheApacheWay #Apache - 19 Apr: Welcome @TwitterOSS to The #Apache Software Foundation Sponsorship Program http://s.apache.org/9C6 #TheApacheWay - 06 Apr: The #Apache #HTTP Server powers more than 423M Websites globally --23M more since last month-- according to @Netcraft Web server survey! In addition, Sally reactivated the "TheApacheFoundation" YouTube account and uploaded a teaser for Apache OpenOffice v3.4 V. Future Announcements: the Foundation's first quarter milestone statement will be issued 16 May. The press release for Tuscany v2.0 and a possible press statement for CouchDB are being planned. Those PMCs wishing to announce major project news --as well as podlings ready to graduate from the Incubator-- please contact Sally Khudairi at press@apache.org for more information. Kindly provide at least 2-week's notice for proper planning and execution. VI. Media Relations: aside from pre-announcement briefings, 51 media requests were responded to, as well as reactive interface on press@ and coordinating interviews for various projects. Sally made an exception to our "no formal podling publicity" rule and helped with the launch of Apache OpenOffice v3.4. The ASF received 1157 press clips over this time period, vs. last month's clip count of 648. VII. Analyst Relations: RedMonk were briefed on Apache OpenOffice v3.4 and provided a supporting testimonial for the podling's official announcement. In addition, they will have a briefing on CouchDB in the near future. Apache was mentioned in 3 research briefs by The451 and continues to feature heavily in presentations/blogs from February's Forrester Wave report on "Enterprise Hadoop Solutions". In addition, Ovum produced an analyst write up on Apache Hadoop.[ VIII. ApacheCon liaison: no formal activity during this time period, however, Sally reactivated the @ApacheCon Twitter account, and has made contact with the organizers for ApacheCon Europe 2012 and North America 2013. IX. (Non-ASF) Industry Events and Outreach liaison: Sally is working with the O'Reilly team on an official Apache presence at OSCON, including flagging Apache-affiliated speakers, as well as the Apache expo booth. X. Newswire accounts: we have disseminated 8 press releases over PRNewswire and 14 press releases over NASDAQ GlobeNewswire since the beginning of the current Fiscal Year.
I. Budget: all projected expenses are accounted for. No payments are due at this time. Sally Khudairi submitted the budget proposal for the upcoming Fiscal Year to Jim Jagielski for Board review. II. Fundraising/Branding/Marketing liaison: no meetings are planned. Sally worked with Greg Stein and Doug Cutting to bring Citrix on board as Platinum Sponsors, including assistance with press release and ASF-side promotion. III. Press Releases: the following formal announcements were issued during this timeframe via the newswire and ASF Foundation Blog -- - The Apache Software Foundation Announces Apache Rave as a Top-Level Project - The Apache Software Foundation Announces Apache Sqoop as a Top-Level Project IV. Informal Announcements: the following items were announced on @TheASF Twitter feed -- - 06 Apr: The #Apache #HTTP Server powers more than 423M Websites globally --23M more since last month-- according to @Netcraft Web server survey! - 03 Apr: The #Apache Software Foundation Welcomes Citrix as its Newest Sponsor http://s.apache.org/ea #TheApacheWay - 02 Apr: The Apache Software Foundation Announces #Apache #Sqoop as a Top-Level Project http://s.apache.org/mU #BigData #Hadoop #TheApacheWAy - 27 Mar: The Apache Software Foundation Announces #Apache #Rave as a Top-Level Project http://s.apache.org/SxF #Social #Mashup #Platform #TheApacheWay - 22 Mar: Announcing #Apache #BarCamp #Washington DC --sign up today! http://s.apache.org/ixK #TheApacheWay #OpenSource - 21 Mar: Once again The #Apache Software Foundation is participating in #Google Summer of Code. Join us! http://s.apache.org/9VB #TheApacheWay #GSoC V. Future Announcements: Foundation quarterly milestone statement as well as CouchDB announcement are being planned. Those PMCs wishing to announce major project news please contact Sally Khudairi at press@apache.org for more information. Kindly provide at least 2-week's notice for proper planning and execution. VI. Media Relations: aside from pre-announcement briefings, much work has been @@reactive interface and coordinating interviews on various projects. The ASF received 568 press clips over this time period, vs. last month's clip count of 648. VII. Analyst Relations: we have been featured in 6 analyst write ups during this time period; 2 from RedMonk, 1 from Gartner, 1 from Forrester, and 2 from The451. VIII. ApacheCon liaison: no formal activity during this time period. IX. (Non-ASF) Industry Events and Outreach liaison: the dialogue with O'Reilly has begun to pick up again in relation to our participation at OSCON. X. Newswire accounts: we have disseminated 8 press releases over PRNewswire and 12 press releases over NASDAQ GlobeNewswire since the beginning of the current Fiscal Year.
I. Budget: All outstanding payments have been made with kind assistance from Sam Ruby and Jim Jagielski. II. Fundraising/Branding/Marketing liaison: no official meetings or discussions have taken place or are currently being planned. III. Press Releases: the following formal announcements were issued during this timeframe -- - The Apache Software Foundation Announces Apache ACE as a Top-Level Project - The Apache Software Foundation Celebrates the 17th Anniversary of the Apache HTTP Server with the release of v2.4 - The Apache Software Foundation Announces Apache Deltacloud as a Top-Level Project IV. Informal Announcements: the following items were announced on @TheASF Twitter feed -- -11 Mar: The #Apache #HTTP #Server now powers 420+M Websites globally --23 million sites more over last month per @Netcraft survey! #TheApacheWay -01 Mar: LAST CALL: Request for Proposals for #ApacheCon North America (submit through 8 March) http://s.apache.org/oh #OpenSource #conference #RFP -28 Feb: New! Apache HTTP Server Usage Survey results are in! How do you use the #Apache #Server? s.apache.org/jy #httpd #TheApacheWay -27 Feb: The Apache Software Foundation Announces #Apache #ACE as a Top-Level Project s.apache.org/u5 #OSGi #Cloud #TheApacheWay -23 Feb: Learn about #Apache #Rave in "Code Well & Prosper with OSS Foundations: How Apache + Eclipse Help Developers Succeed!" s.apache.org/MhZ -21 Feb: The Apache Software Foundation Celebrates the 17th Anniversary of the #Apache #HTTP #Server with the release of v2.4 s.apache.org/je -16 Feb: The ASF Announces #Apache #Deltacloud as a Top-Level Project s.apache.org/my #CloudComputing #OpenSource #TheApacheWay #Cloud V. Future Announcements: those PMCs wishing to announce major project milestones please contact Sally Khudairi at press@apache.org for more information. Kindly provide at least 2-week's notice for proper planning and execution. VI. Media Relations: overall in maintenance mode; reactive press interaction and coordinating some longer-lead requests. VII. Analyst Relations: we've received requests from a handful of analysts outside our usual briefing pool to be added to our media outreach lists. VIII. ApacheCon liaison: no active initiatives currently undertaken aside from reminders for the RFP closing date. IX. (Non-ASF) Industry Events and Outreach liaison: all quiet over the past month. X. Newswire accounts: we have decided to extend our relationship with PRNewswire as they agreed to carry our pre-paid press release balance through 2013. Project press releases will be primarily disseminated over the NASDAQ GlobeNewswire service using our new pre-paid package (via the HALO Worldwide account), with Foundation-level announcements and statements requiring specialty distribution (e.g. country/region-specific) sent over PR Newswire.
I. Budget: A reimbursement check has been sent by Stone Circle Productions for Sally Khudairi's airfare to ApacheCon/Vancouver. Sally will be forwarding a semi-annual invoice for our pre-paid press releases with NASDAQ GlobeNewswire. II. Fundraising/Branding/Marketing liaison: no official meetings or discussions have taken place. III. Press Releases: no formal announcements were issued during this timeframe; the following press releases will be issued before the end of February: - Deltacloud graduating as a TLP - ACE graduating as a TLP IV. Informal Announcements: the following items were announced on @TheASF Twitter feed: - 7 Feb - The #Apache #HTTP Server --going from strength to strength, powering nearly 398M Websites globally according to @Netcraft Web server survey. - 31 Jan - The ASF hit its 1,234,567th revision with a patch by #Apache #Tomcat committer Konstantin Kolinko. s.apache.org/7TR #TheApacheWay - 24 Jan - NOW OPEN: Request for Proposals for #ApacheCon North America (submit through 8 March) s.apache.org/oh #OpenSource #conference #RFP - 18 Jan - #Apache #Rave received an Honorable Mention for #OpenSource Rookie of the Year --well done! incubator.apache.org/projects/rave.… #Incubator #OSRookies - 16 Jan - RT @jimjag Apache Tomcat 5.5.35 released!! tomcat.apache.org - 9 Jan - #Apache #Callback (Incubating; nee #Phonegap) also received an InfoWorld Technology of the Year Award. Well done! s.apache.org/oM - 9 Jan - Congratulations to #Apache #Hadoop for winning an InfoWorld 2012 Technology of the Year Award! s.apache.org/l3 #OpenSource #Cloud V. Future Announcements: upcoming releases include the above Deltacloud and ACE announcements. Those PMCs wishing to announce major project milestones should contact Sally Khudairi at press@apache.org for more information. Kindly provide at least 2-week's notice for proper planning and execution. VI. Media Relations: we have been coordinating several long-lead interviews on various ASF projects, including the HTTP Server and Incubation/The Apache Way. We also received a few security-oriented queries. VII. Analyst Relations: a quiet month across the board, with few reactive, Cloud-oriented communications. VIII. ApacheCon liaison: Sally had worked with VP ConCom Nick Burch to contact the producer regarding planner expenses and related reimbursements which are now being processed. IX. (Non-ASF) Industry Events and Outreach liaison: Sally is working on a strategy for our participation, partnership, and promotion at OSCON. X. Newswire accounts: we have 5 pre-paid press releases with PRNewswire remaining through March. Future press releases will be disseminated over the NASDAQ GlobeNewswire service using our new pre-paid package via the HALO Worldwide account.
I. Budget: all outstanding invoices had been paid before the end of the calendar year. Special thanks to Sam Ruby and Jim Jagielski for processing and expediting payments. II. Fundraising/Branding/Marketing liaison: no official meetings or discussions have taken place since ApacheCon. III. Press Releases: the following announcements were issued - via PRNewsWire service - 20 December: Open Letter to the Open Document Format Ecosystem from The Apache Software Foundation - via NASDAQ GlobeNewswire service - 4 January: The Apache Software Foundation Announces Apache Hadoop(tm) v1.0 IV. Informal Announcements: in addition to the above announcements also posted on the ASF blog, the following items were announced on @TheASF Twitter feed: - 24 November: #Apache returns to Oz! Join the next @BarCampApache 10 December in #Sydney! barcamp.org/BarCampApacheS… #BarCamp #OpenSource #TheApacheWay - 25 November: The goodness continues: the #Apache #HTTP Server powers nearly 342M Websites globally, according to @Netcraft November Web server survey. - 8 December: Join us at @BarCampApache 10 December in #Sydney! barcamp.org/w/page/3212102… #BarCamp #OpenSource #TheApacheWay - 20 December: Open Letter to the Open Document Format Ecosystem from The Apache Software Foundation s.apache.org/P7e #Apache #OpenOffice #ODF - 20 December: The #Apache #HTTP Server powers more than 362M Websites globally --a 20M increase from November-- according to @Netcraft Web server survey. - 4 January: The Apache Software Foundation Announces #Apache #Hadoop™ v1.0 s.apache.org/hX #Cloud #BigData #OpenSource - 9 January:#Apache #Callback (Incubating; nee #Phonegap) also received an InfoWorld Technology of the Year Award. Well done! s.apache.org/oM - 9 January: Congratulations to #Apache #Hadoop for winning an InfoWorld 2012 Technology of the Year Award! s.apache.org/l3 #OpenSource #Cloud V. Future Announcements: upcoming releases include Deltacloud graduating as a TLP and the "Have You Contributed?" campaign. Those PMCs wishing to announce major project milestones should contact Sally Khudairi at press@apache.org for more information. Kindly provide at least 2-week's notice for proper planning and execution. VI. Media Relations: in spite of the holidays, we've had a very busy month with extensive press coverage on high-profile projects including Apache OpenOffice.org and Apache Hadoop. VII. Analyst Relations: quotes from Forrester, Gartner, and RedMonk were secured for the Apache Hadoop announcement. We have been actively briefing various analysts on "Apache: the foundation of the Cloud" as well (theme created in 2009, still having great traction). VIII. ApacheCon liaison: no further contact from the producer regarding planner expenses and related reimbursements. IX. (Non-ASF) Industry Events and Outreach liaison: Sally is working with VP ConCom Nick Burch regarding our participation, partnership, and promotion at OSCON. X. Newswire accounts: we have 5 pre-paid press releases with PRNewswire remaining through 3 March 2012. Sally has purchased a 25 pre-paid pack to disseminate press releases over the NASDAQ GlobeNewswire service using the HALO Worldwide account (these distributions are at a lower cost than PRNewswire, and will be used as our primary distribution channel for project-based announcements, as well as overflow for any Foundation-level statements). # # #
ASF MARKETING & PUBLICITY STATUS: DECEMBER 2011 I. Budget: we're tidying up and have arranged to pay any outstanding invoices this week. II. Fundraising/Branding/Marketing liaison: nothing official since meeting face-to-face at ApacheCon. III. Press Releases: the following announcement was issued over the NASDAQ GlobeNewswire service: - 16 November: The Apache Software Foundation Announces Apache Geronimo v3.0-beta-1 - Leading Open Source Application Server Now Certified Java EE 6 Full- and Web Profile Compatible IV. Informal Announcements: in addition to the above announcement also posted on the ASF blog, the following items were announced on @TheASF Twitter feed: - 8 December: Join us at @BarCampApache 10 December in #Sydney! barcamp.org/BarCampApacheSydney | #BarCamp #OpenSource #TheApacheWay - 25 November: The goodness continues: the #Apache #HTTP Server powers nearly 342M Websites globally, according to @Netcraft November Web server survey. - 24 November: #Apache returns to Oz! Join the next @BarCampApache 10 December in #Sydney! barcamp.org/BarCampApacheSydney | #BarCamp #OpenSource #TheApacheWay - 16 November: The Apache Software Foundation Announces #Apache #Geronimo v3.0-beta-1: Certified Java EE 6 Full+Web Profile Compatible s.apache.org/4sN Those PMCs wishing to announce major project milestones should contact Sally Khudairi at press@apache.org for more information. Kindly provide at least 2-week's notice for proper planning and execution. V. Media Relations: a quiet month post-ApacheCon; US Thanksgiving, assorted religious holidays, and end-of-year editorial close-outs being contributing factors. The "Apache Asserts" blog on ComputerWorld UK continues at a stable pace. VI. Analyst Relations: a very small handful of inquiries have been fielded with a top-tier firm; no proactive outreach or activities have taken place during this timeframe. VII. ApacheCon liaison: Sally is in contact with the producer regarding planner expenses and related reimbursements. VIII. (Non-ASF) Industry Events and Outreach liaison: Sally and VP ConCom Nick Burch had a conference call with OSCON co-chairs and has an action list regarding our participation, partnership, and promotion. IX. Newswire accounts: we have 6 pre-paid press releases with PRNewswire remaining through 3 March 2012. Sally has signed on for 25 pre-paid press releases over the NASDAQ GlobeNewswire service using the HALO Worldwide account -- these distributions are at a lower cost than PRNewswire, and will be used as our primary distribution channel for project-based announcements, as well as overflow for any Foundation-level statements.
I. Budget: we'll be forwarding invoices this week for NASDAQ GlobeNewswire distributions in October and November thus far (account is pay-as-you-go vs. our pre-paid, flat-rate package with PR Newswire), as well as Melissa Warnkin's expenses for ApacheCon. II. Fundraising/Branding/Marketing liaison: during ApacheCon, Sally Khudairi met with both VP Fundraising Serge Knystautas and VP Brand Management Shane Curcuru (not together; we may be arranging a "Marketing Trio" face-to-face meeting in Boston over the next few months). Sally also attended the face-to-face Board meeting in November. III. Press Releases: the following announcement was issued over the NASDAQ GlobeNewswire service: - 9 November: The Apache Software Foundation Announces Apache Tika(tm) v1.0 Upcoming announcements planned for distribution include the Apache Geronimo v3/beta-1 announcement which will take place on 16 November. Sally is also planning to resume working on the Annual Report. IV. Informal Announcements: in addition to the above announcement also posted on the ASF blog, the following items were announced on @TheASF Twitter feed: - 9 November: The Apache Software Foundation Announces #Apache #Tika™ v1.0 s.apache.org/N0I #OpenSource #Content #Metadata #Analysis #Toolkit - 31 October: The ASF Asks: How do YOU use the #Apache Web server? svy.mk/v7OfCx #ASF #HTTPServer #Web #Server #Survey - 18 October: Use of #Apache Web Server spikes 100+M over 3 months; powering more than 326M Websites, according to Oct 2011 @Netcraft Web Server Survey PMCs wishing to announce major project milestones should contact Sally at press@apache.org for more information. V. Media Relations: a very hectic month ramping up to ApacheCon, including managing journalists on-site. Our "executive"/Foundation spokesperson availability was addressed during the face-to-face Board meeting. VI. Analyst Relations: other than a few responses to inquiries, no proactive outreach or activities have taken place during this timeframe. VII. ApacheCon liaison: the conference is now over. Sally worked with ConCom to help flesh out the RFP for future events, and is tying up loose ends with the producer for items such as planner expenses, and reimbursements. VIII. (Non-ASF) Industry Events and Outreach liaison: Sally formally connected VP ConCom Nick Burch with the OSCON co-chairs to determine how we can work better together. A conference call is planned for 18 November. IX. Newswire accounts: we have 6 pre-paid press releases with PRNewswire remaining through 3 March 2012. We have now issued 7 press releases over the NASDAQ GlobeNewswire service using HALO's account – these distributions are at a lower cost than PRNewswire, and will be used as our primary distribution channel for project-based announcements.
I. Budget: we're continuing to issue on a new wire service that requires us to pay-as-we-go (vs. our usual pre-paid, flat-rate package with PR Newswire); so far, invoices are being paid on time. Melissa Warnkin's airfare for ApacheCon was purchased using Sam's ASF credit card last month, but we will need to sort out how to pay for her hotel expenses onsite. II. Fundraising/Branding/Marketing liaison: Sally Khudairi has been in discussions with an organization regarding publicity on a recently-submitted project they're preparing to support in the Apache Incubator. Sally will be attending the face-to-face Board meeting in November, and is considering arranging a "Marketing Trio" meeting with Serge and Shane whilst onsite at ApacheCon. III. Press Releases: Sally wrote and issued the following announcements over the PR Newswire and NASDAQ GlobeNewswire services (please see Section IX for further details): - 18 October: The Apache Software Foundation Announces Apache Cassandra(tm) v1.0 - 14 October: The Apache Software Foundation Statement on Apache OpenOffice.org - 4 October: The Apache Software Foundation Announces Apache TomEE Certified as Java EE 6 Web Profile Compatible - 27 September: MEDIA ALERT: The Apache Software Foundation announces ApacheCon Keynotes by noted Open Source authority David A. Wheeler, Hortonworks CEO Eric Baldeschweiler, and IBM Emerging Internet Technology group CTO David Boloker - 27 September: The Apache Software Foundation Announces 10th Anniversary of Apache Lucene Upcoming announcements planned for distribution include the Apache Tika v1.0 announcement which will take place the week of ApacheCon. IV. Informal Announcements: in addition to the above announcements also posted on the ASF blog, we published a blog entry titled, "Hats off to the Apache Subversion team on the milestone release of Subversion v1.7.0!" In addition, the following items were announced on @TheASF Twitter feed: - 18 October: The Apache Software Foundation Announces #Apache #Cassandra v1.0 s.apache.org/0l #OpenSource #NoSQL #Distributed #Database #Cloud - 14 October: #ApacheCon Early Registration ends at Midnight PT: sign up now! apachecon.com #Apache #HTTP #Tomcat #Cloud #Hadoop #Solr #OpenOffice - 14 October: The Apache Software Foundation Statement on #Apache OpenOffice.org s.apache.org/XCP #OpenOffice #OpenSource #Community - 11 October: Hats off to the #Apache #Subversion team on the milestone release of #Subversion v1.7.0! s.apache.org/IBT #versioning #SVN #OpenSource - 4 October: The Apache Software Foundation Announces #Apache #TomEE Certified as #Java EE 6 Web Profile #Compatible s.apache.org/Nst #Tomcat - 3 October: Welcome @Hortonworks as ASF Sponsors at the Gold Level! Thanks to all our corporate and individual donors: go #Apache! apache.org/foundation/tha… - 27 September: #Apache Committers are invited to the Apache #Hackathon in Amsterdam Sat 15 Oct chez @OneHippo. Sign up + details wiki.apache.org/apachecon/Amst… - 27 September: Catch #Apache at GotoCon/AMS--20% off reg (code: goto2011Apache) or Apache Track for just €50! Details: ank@trifork.com gotocon.com/amsterdam-2011… - 27 September: #ApacheCon Confirms Keynotes: FOSS authority David Wheeler, Hortonworks' Eric Baldeschweiler & IBM's David Boloker bit.ly/qqPPZB - 27 September: The Apache Software Foundation Announces 10th Anniversary of #Apache #Lucene bit.ly/nlJRxI #OpenSource #Search #DataHandling PMCs wishing to announce major project milestones should contact Sally at press@apache.org for more information. V. Media Relations: a hectic month reactively in response to our issued announcements, as well as a significant amount of heavy-lifting to help promote ApacheCon. We've been fortunate to have the support of PMC chairs and ApacheCon Track chairs to help with bylined articles, media writeups, and podcast interviews. The "Apache Asserts" blog on ComputerWorldUK resumes this month. Our "executive"/Foundation availability continues to be a serious issue: more Board-level spokespeople are still needed. VI. Analyst Relations: Sally is coordinating interviews with Technology Business Research on Hadoop, HBase, CouchDB, and Cassandra for a research report on 'in-memory' database technology. VII. ApacheCon liaison: Sally has been working around the clock to complete a tremendous amount of work from schedule development and project management to securing keynotes and sponsorship support to writing promotional copy and direct e-marketing campaigns, to Website content development/publishing and hotel/travel coordination in order to get the event back on track; we're nearly caught up at this stage. There's an exceptionally high level of sloppiness/overlooked details, particularly with actions required from the producer, causing further delays and frustration. Many on the Planners list, along with a handful of volunteers have stepped up to finalize the program, and help with scheduling, speaker liaison, taking concall minutes, offering onsite support, and promoting the event on Twitter and Lanyrd. We also have Melissa's assistance with logistics, expo/booth setup and staffing, international planner support (providing documentation necessary for visas, etc.), among other tactical needs. VIII. (Non-ASF) Industry Events and Outreach liaison: a very quiet month with "outside" conferences, but we have been actively working to help with the promotion of Apache Hackathon in Amsterdam and BarCampApache in Vancouver and Seville, as well as outreach events including GsoC and GoToCon. IX. Newswire accounts: we have 6 pre-paid press releases with PRNewswire remaining through 3 March 2012; this account is used to issue top-level Foundation news, such as the recently-distributed Apache OpenOffice.org statement. We have also issued 6 press releases over the NASDAQ GlobeNewswire service using HALO's account; this is at a lower cost than the non-profit, flat-rate using PRNewswire, and therefore will be used as our distribution channel for project-based announcements and other related Apache news.
I. Budget: we've issued two press releases on a wire service separate from PRNewswire which requires us to pay-as-we-go; thanks to Jim Jagielski and Geir Magnusson, Jr., we are on target with getting invoices paid on time. Melissa Warnkin and Sally Khudairi's airfare for ApacheCon has recently been purchased using Sam's ASF credit card. II. Fundraising/Branding/Marketing liaison: Sally is working with Hortonworks regarding a press release announcing their new sponsorship. She's also been in discussions with a Gold-level sponsor regarding publicity on a project they're preparing to submit to the Apache Incubator. III. Press Releases: we issued the following announcements over the NASDAQ GlobeNewswire service (please see Section IX for further details): - 13 September: The Apache Software Foundation Announces Apache Whirr as a Top-Level Project - 30 August: The Apache Software Foundation Announces 10th Anniversary of Apache POI Upcoming announcements planned for distribution include the 10th anniversary of Apache Lucene. The Apache Tika v1.0 announcement will now take place the week of ApacheCon. There's a chance for a blog entry on the v1.7 release of Apache Subversion; the announcement was pre-empted in two vendor product press releases last week, which nullifies the efficacy of an ASF-issued press release on the wire. IV. Informal Announcements: in addition to the above two press releases being posted on the ASF blog, we also published a blog entry titled, "Belated congratulations to the Apache Turbine team on a decade at the ASF and the milestone release of Turbine-4.0-M1!" In addition, the following items were announced on @TheASF Twitter feed: - 13 September: The Apache Software Foundation Announces #Apache #Whirr as a Top-Level Project http://s.apache.org/eU #OpenSource #Cloud #Tools - 30 August: The Apache Software Foundation Announces the 10th Anniversary of #Apache #POI http://s.apache.org/ROg #OpenSource #Java #congratulations - 28 August: Immerse yourself in #TheApacheWay at @BarCampApache #Oxford on 11 September. Sign up at http://barcamp.org/w/page/400249/BarCampApacheOxford We look forward to seeing you! - 28 August: Last Call: @ApacheCon Early Registration Closes Friday, 2 September at Midnight PT! http://apachecon.com/ Everyone loves #Apache. #OpenSource - 24 August: Belated congratulations to the #Apache #Turbine team on a decade at the ASF and the milestone release of Turbine-4.0-M1 http://s.apache.org/qlF NOTE TO ALL PMCs! We're Seeking Success Stories! Do consider forwarding innovative/newsworthy metrics/users/datapoints of Apache products for the "Did You Know?" Twitter campaign. Please contact Sally at press-AT-apache-DOT-org for more information. V. Media Relations: a very quiet month reactively, however, there's been quite a bit of press coverage on an NSA submission to the Incubator, as well as the above-mentioned Subversion pre-announcements. We still need more Board-level spokespeople! VI. Analyst Relations: Sally met with RedMonk co-founder James Governor two weeks ago, and will be meeting with co-founder Stephen O'Grady this week. A reminder for anyone wishing to participate in their Monktober developer forum http://monktoberfest.com/ to go ahead and sign up. Select complimentary passes may also be available. Please contact Sally at press-AT-apache-DOT-org for more information. VII. ApacheCon liaison: Sally met with Nick Burch at length to discuss the work needed to get the event back on track, and held an in-person work session with conference producer Charel Morris last week. Much of the work has been completed, but we're still not fully caught up. Melissa's assistance will still be needed to ensure we're on schedule. VIII. (Non-ASF) Industry Events and Outreach liaison: a very quiet month; no active action items need attention at this time. IX. PR Newswire account: we have 7 pre-paid press releases with PRNewswire through 3 March 2012. Sally has established an account with NASDAQ for press release distribution through their GlobeNewswire service at a lower flat-rate than PRNewswire. This will be used as our distribution channel for project-related announcements and other Foundation-level news.
ASF MARKETING & PUBLICITY STATUS: AUGUST 2011 I. Budget: we'd hit a bit of a snag covering OSCON-related expenses prior to the event that necessitated the use of Geir's personal credit card. There'd also been a bit of last-minute shuffling prior to the event, ranging from Melissa's hotel check-in to shipping using the ASF FedEx account. II. Fundraising/Branding/Marketing liaison: Sally Khudairi met with several sponsors during OSCON. Neither Serge Knystautas nor those ASF Board Members actively involved in fundraising were in attendance. IIa. Annual Report: edit is ongoing and was delayed due to scheduling issues; draft should be ready for review by the end of the week. III. Press Releases: we issued the following announcements over the PR NewsWire service: - 25 July: "Media Alert: Meet Members, Officers, and Committers of The Apache Software Foundation at OSCON 2011" Upcoming announcements planned for distribution include Apache Tika v1.0, Whirr's graduation from the Incubator, and the 10th Anniversary/v.0.1 alpha release of Apache POI. IV. Informal Announcements: no blog posts were made during this timeframe, however, the following items were announced on the ASF Twitter feed: 25 July -- Meet members of the #Apache community this week at #OSCON! s.apache.org/D84 #OpenSource #conference @TheASF 27 July -- We're at #OSCON Booth 725. Stop by and enter to win free admission to @ApacheCon (7-11 November/Vancouver). See you there! #Apache and Did you know that @eBay uses #Apache #Synapse to process over more than 1 billion transactions per day? #OpenSource #TheApacheWay 30 July -- Missed us at #OSCON but still want one of our amazing #Apache caps? There's still @ApacheCon (7-11 November/Vancouver). See you there! 1 August -- Did you know that Facebook recently completed a 30 petabyte migration using #Apache #Hadoop and #Hive? crn.com.au/News/265439,fa… #OpenSource 8 August -- Just announced! The Apache Way returns to China. Join us: #Apache Roadshow Asia -- Shanghai, 23 October. apacheasiaroadshow.org #OpenSource and Did you know that, per the Open Source Census #Apache #Xerces ranks 4th + is installed on 54% of machines scanned? osscensus.org/packages-rank-… and Our @BarCampApache events are a great way to get involved w/the #community! Catch us in Oxford, Seville, Amsterdam, ... wiki.apache.org/apachecon/Fron… NOTE TO ALL PMCs! We're *Always* Seeking Success Stories! Do consider forwarding innovative/newsworthy metrics/users/datapoints of Apache products for the "Did You Know?" Twitter campaign. Please contact Sally at press-AT-apache-DOT-org for more information. V. Media Relations: we have had an extraordinarily challenging time trying to get an interview in place with Financial Times Germany (= more than a month). This is due to Jim Jagielski being spread way too thin, and simply unable to take every single interview request that's best executed by ASF "executives". We had similar issues whilst at OSCON, where two video interviews were handed over to Justin Erenkrantz and Greg Stein. A few requests emailed to specific directors also in attendance went unacknowledged, and also another interview was missed due to timing confusion (since rectified/completed). We've particularly faced such issues in the past, where a single spokesperson may not be available (instances of Geir Magnusson traveling and unable to respond to queries on our relationship with the JCP come to mind), or a journalist is looking for insight on a high-profile project (e.g. incubating OpenOffice) and the appropriate contacts aren't around to take the interview. We need more spokespeople! VI. Analyst Relations: the past month has been spent primarily with the folks at RedMonk. Our primary contact, Cote, has taken on a new position outside of the analyst space, and so we've been discussing our options on how to best work together. In addition, we've been invited to participate in their Monktober developer forum http://monktoberfest.com/ (anyone interested should just go ahead and sign up). VII. ApacheCon liaison: Noirin Plunkett's resignation from the Planners' Team triggered Sally to agree to become conference chair in light of her seemingly single-handedly running things already, and has discussed with Nick Burch the actions needed—both internally as well as with the producer—to get the event back on track. Melissa Warnkin's assistance will be needed to ensure we're on schedule. VIII. (Non-ASF) Industry Events and Outreach liaison: Sally manned the ASF Booth at OSCON with support from Melissa and a member of the HALO community team 26-28 July. Melissa has arranged to ship and store all the ASF promotional items (banners, signage, flatscreen monitor, etc.). We had lots of visitors from the Apache community to the booth, including several Members such as Craig Russell, Paul Querna, Hyrum Wright, and Tim Williams, who offered to help answer questions and offer shift relief. Special "gold star" shoutout and thanks to Justin Erenkrantz for flying up from Los Angeles expressly to help man the booth for a day! Sally had 1-on-1 meetings with 63 individuals at the booth. Sally met with representatives from Open World Forum, ScaLE, and LinuxFestNW to discuss possible event partnerships. Those involving community cross-promotion have been forwarded to Stone Circle Productions for follow up for ApacheCon. We also ran a promotion for a free conference registration giveaway to ApacheCon and collected dozens of entries. The winner will be announced before the end of the month through the ApacheCon promo channels. IX. PR Newswire account: we have 7 pre-paid press releases with PRNewswire through 3 March 2012. Sally is exploring options for press release distribution through alternate channels at further discounted flat-rates to augment our primary dissemination channel at PRNewswire.
ASF MARKETING & PUBLICITY STATUS: JULY 2011
I. Budget: several expenses have been charged over the past few weeks,
including HALO monthly fees, promotional items for OSCON (and other events),
as well as our clipping service (reports forwarded daily to the press@ list).
II. Fundraising/Branding/Marketing liaison: no meetings or coordination this
month, however, Sally Khudairi will be available to support Serge Knystautas
and other ASF Board Members with any Sponsor-related activities next week
during OSCON.
IIa. Annual Report: Sally is in the editing stage and is running 3 weeks
behind schedule. The current document length is 265 pages (1/3 of the summary
of last year's core activities already complete); the goal of producing a
final report less than 20 pages in length seems ominous, but is within reach.
We’re anticipating to forward draft for review before the end of the month.
ASF Executive Assistant Melissa Warnkin helped pull together the raw data for
the Incubator and supporting administrative activities (such as TAC) during
FY 2010-2011 -- this part alone was 50+ pages in its unedited form.
Next year’s report will be a much easier process.
III. Press Releases: we issued the following announcements over the PR
NewsWire service:
- 28 June: ApacheCon 2011 Announces "Open Source Enterprise Solutions,
Cloud Computing, and Community Leadership"
- 14 June: The Apache Software Foundation Announces
Apache Traffic Server v3.0.0
Upcoming announcements planned for distribution include Apache Tika v1.0 and a
media alert regarding the ASF’s presence at OSCON.
IV. Informal Announcements: the following announcements were distributed to
our dedicated press/analyst list (only; not PR Newswire), as well as posted on
the ASF blog and Twitter feed:
- 14 July: The July @Netcraft Survey is in: the #Apache HTTP Web Server
remains the leading Web server, powering more than 235 Million sites
worldwide!
- 2 July: Applications for Travel Assistance to ApacheCon close this Friday 8
July! s.apache.org/kyX #Apache #OpenSource #Conference #Vancouver
- 30 June: Did you know that Yahoo! uses #Apache #Hadoop to process 5 billion
jobs a month? apache.org #OpenSource #Cloud
- 28 June: ApacheCon program, speakers confirmed: #OpenSource Enterprise
Solutions, #Cloud Computing & Community Leadership apachecon.com #Apache
- 14 June: Apache Traffic Server v3.0.0 Features-at-a-Glance
NOTE TO ALL PMCs! We're Seeking Success Stories! Do consider forwarding
innovative/newsworthy metrics/users/datapoints of Apache products for the "Did
You Know?" Twitter campaign. Please contact Sally at press-AT-apache-DOT-org
for more information.
V. Media Relations: we received great media interest and press coverage on our
Traffic Server announcement, and continue to field general press queries on
topics such as OpenOffice, JCP/Harmony and the Oracle subpoena, and
Subversion. We resumed issuing select announcements/statements to the press
under embargo, but not for every occasion.
VI. Analyst Relations: Summertime is usually quieter with us in terms of
analyst activity; we were mentioned in a report by the 451 on
corporate/individual/community diversity at the Eclipse Foundation ("It would
be fascinating to get similar data for other open source foundations – the
Apache Software Foundation projects, for example"). Sally is planning to meet
some analysts at OSCON, and will be coordinating possible briefings with ASF
"executives" and Members as well.
VII. ApacheCon liaison: the general conference program is very nearly complete
(trainings are not yet in place), and Sally has been spending a considerable
amount of cycles on conference promotion (such as writing the above-mentioned
press release, media pitch letters, and related supporting materials due to
myriad drawbacks by contracted PR firm; other areas, such as securing media
partnerships are running smoothly, and interviews for session/track promotion
are being coordinated). Sally continues to shoulder a significant amount of
responsibility, including creating a top-level master tasklist (comprising
detailed tasks for the planners, producer, program chairs, track chairs, and
marketing/publicity teams). Unfortunately, there are issues with folks
pitching in. All 10 of the 10 items on the active to-do list for the planning
team are incomplete, for example, and it’s unclear whether any of them have
been started or who is taking the lead. The only thing semi-completed to date
is that 6 of 12 Track Chairs have been assigned – i.e., half our tracks have
no-one to oversee/coordinate (e.g., following through on any changes,
assigning backup sessions, ensuring speakers have signed up, etc.). Whilst
happy to assist, Sally is frustrated, exhibiting symptoms of volunteer
fatigue, and is likely unable to continue at this pace.
VIII. (Non-ASF) Industry Events and Outreach liaison: Sally will be manning
the ASF Booth (#725) at OSCON with support from Melissa and a member of the
HALO community team. The Expo is open the evening of 26 July and all day 27-28
July.
- 25-29 July: OSCON (+ OSCON Data/OSCON Java), Portland, Oregon
IX. PR Newswire account: we have 8 pre-paid press releases with PRNewswire
through 3 March 2012.
Support was expressed for the potential low-cost community-style ApacheCon plan.
Noirin noted that all the actions which are not being done are actions in the contract for the producers.
N. Team: ASF executive assistant Melissa Warnkin is working with Sally Khudairi on pulling together some of the items needed for the ASF Annual Report, and will be onsite to help man the ASF booth at OSCON in July. I. Budget: with the new Fiscal Year budget approved, several expenditures will be charged against the M&P budget this month, including HALO contract kickoff retainer, as well as OSCON-related expenses, and clipping fees (trying to set up a subscription to align with the ASF fiscal year). II. Fundraising/Branding/Marketing liaison: Sally has been in communications with Shane and Serge regarding a possible face-to-face meeting over the summer. She has also been in regular contact with several sponsors regarding their organizing/sponsoring/hosting Apache-focused events (conferences and developer/community outreach). Sally has also been working with Greg Stein to connect with a sponsor regarding publicity at the platinum sponsorship level, and will be forwarding new contacts for a sponsor for renewal this Fall. III. Press Releases: we issued the following announcement over the PR NewsWire service: - May 25: The Apache Software Foundation Announces Apache Libcloud as a Top-Level Project Upcoming announcements planned for distribution include Apache Traffic Server v3.0.0 and Apache Tika v1.0 IV. Informal Announcements: the following announcements were distributed to our dedicated press/analyst list (only; not PR Newswire), as well as posted on the ASF blog and Twitter feed: - 7 June: Meritocracy in Action: The Apache Membership Process (primary draft by Bertrand Delacretaz; framing/edits by Sally) - 7 June: @TheASF -- Meritocracy in Action: The #Apache Membership Process http://s.apache.org/hn - 7 June: @TheASF -- RT @ApacheCon: Now accepting applications for Travel Assistance http://s.apache.org/kyX #Apache #OpenSource #Conference #Vancouver - 1 June: @TheASF -- RT @sdtimes Congratulations to Apache Foundation (@TheASF) -- recognized in the #SDTimes100 Influencer category - 1 June: Incubation at Apache: What's it all about? - 1 June: @TheASF -- Incubation at #Apache: What's it all about? http://s.apache.org/DTM #OpenSource #community #innovation - 31 May: @TheASF -- Survey by @OpenLogic reveals #Apache-licensed projects are the most downloaded & most used in enterprise applications http://bit.ly/j9oA2e - 26 May: @TheASF -- The May @Netcraft Survey is in: the #Apache HTTP Web Server remains the leading Web server, powering more than 203 Million sites worldwide! - 25 May: @TheASF -- The Apache Software Foundation Announces #Apache #Libcloud as a Top-Level Project http://s.apache.org/TVn #CloudComputing #OpenSource - 23 May: @TheASF -- ASF announces release of Apache httpd 2.2.19 and 2.3.12-beta: http://httpd.apache.org/ - 23 May: @TheASF -- Did you know #Apache #Lucene/#Solr powers search for 1.5M+ records & assets for @Yale's Digital Commons Cross Collection Discovery project? Seeking Success Stories! All PMCs with newsworthy metrics/users/datapoints: do consider forwarding innovative uses of Apache products for the "Did You Know?" Twitter campaign. Please contact Sally at press-AT-apache-DOT-org for more information. V. Media Relations: Sally spent a tremendous amount of time working with members of Oracle and IBM's technical and PR teams in advance of the OpenOffice.org submission to the Apache Incubator, and continues to counsel relevant parties during the incubation voting period. Both the Apache Libcloud announcement and Incubator blog post garnered great press interest and media coverage (70 articles alone for the OpenOffice.org Incubator submission). We received nearly 600 Twitter mentions, and continue to field press queries on these and related topics such as JCP. We haven't issued any statements to the press under embargo over the past reporting period, but intend to resume doing so when possible. VI. Analyst Relations: we received a request from RedMonk for a regular briefing schedule, considering the number of activities at the Foundation. Sally is also considering holding a "Project Publicity /Analyst Briefing Workshop" in lieu of formal Media Training at the Hackathon (both days) during ApacheCon this November. There is also a chance of litmus-testing this program at OSCON in July. VII. ApacheCon liaison: with the conference program close to being sorted, Sally will be working on conference marketing and publicity tactics; early-bird registration will be closing mid-summer. Sally also worked with Cloudera, ConCom, and ApacheCon teams regarding a scheduling conflict with Hadoop World, which is taking place the same week as ApacheCon. VIII. (Non-ASF) Industry Events and Outreach liaison: Sally is organizing the ASF booth at OSCON's "dot-org pavilion"; there is a chance that we will be located in the "OSCON Java" section. Details forthcoming once confirmed. - 25-29 July: OSCON (+ OSCON Data/OSCON Java), Portland, Oregon IX. PR Newswire account: we have 10 pre-paid press releases with PRNewswire through 3 March 2012.
ASF MARKETING & PUBLICITY STATUS: MAY 2011 I. Budget: final payments are now complete, and all vendor invoices have been paid against the FY2010-2011 budget. The HALO contract ends on 30 May 2011; Sally Khudairi will be discussing requirements for the upcoming fiscal year with Jim Jagielski. II. Fundraising/Branding/Marketing liaison: Sally is currently liaising with a Sponsor (on behalf of ConCom) regarding a scheduling conflict with their Apache-oriented conference and ApacheCon. Sally connected with a new Sponsor at the Bronze level and edited/facilitated their sponsorship press announcement as well as helped with their submitting proposals for ApacheCon. Sally is also still working with Greg Stein to connect with a sponsor regarding publicity on a sponsorship renewal. III. Press Releases: no formal press releases were issued over the PR NewsWire service during this time period. IV. Informal Announcements: the following announcements were distributed to our dedicated press/analyst list (not PR Newswire), as well as posted on the ASF blog and Twitter feed: - 12 May: Welcome Talend as Bronze-level Sponsors of The Apache Software Foundation. http://apache.org/foundation/thanks.html - 4 May: The Apache Software Foundation Subpoenaed to Produce Documents in Oracle America vs. Google http://s.apache.org/ReS - 4 May: Get your search on. Presentations by Grant Ingersoll, VP Apache Lucene + members of the Solr community 23-26 May/SFO http://bit.ly/cg3x34 - 4 May: Meet ASF Chairman Doug Cutting + notable Apache community members 6-7 June @BerlinBuzzwords berlinbuzzwords.de #Hadoop #HBase #Lucene #Solr - 4 May: Join us at the Apache Camel, ServiceMix, ActiveMQ, and CXF Community MeetUp 23 May. All are welcome free of charge! http://bit.ly/kcF0OX - 25 April: Final Call for Presentations: Apache and Enterprise Solutions, Cloud Computing, Community -- deadline this Friday. http://apachecon.com/ - 25 April: The April Netcraft Survey is in: the Apache HTTP Web Server remains the leading Web server, powering more than 191 Million sites worldwide! All PMCs are invited to forward success stories and innovative uses of Apache products for the "Did You Know?" Twitter campaign. Please contact Sally at press-AT-apache-DOT-org for more information. V. Media Relations: we received several inquiries from the press in response to the Oracle subpoena; Geir Magnusson and members of the ASF Legal committee handled all interviews thoroughly and efficiently. We are beginning to work with the press on long-lead pitches, particularly as they relate to ApacheCon and dovetailing the overall conference theme "Open Source Enterprise Solutions, Cloud Computing, and Community Leadership" with current/ongoing activities at the ASF. Sally has also been meeting face-to-face with a small handful of editors to see how we can improve our working relationship, particularly with projects having strong commercial backing and publicity. VI. Analyst Relations: a researcher from a top-tier firm has expressed in interest getting more details on two projects from his following our "Did You Know?" listings on Twitter. VII. ApacheCon liaison: Sally continues to work on top-level conference marketing and publicity strategy, as well as securing media sponsorship and community partners. VIII. (Non-ASF) Industry Events and Outreach liaison: we are promoting the ASF's participation at external conferences and Apache-focused events, such as Berlin Buzzwords, Lucene Revolution, and OSCON, primarily through the @ApacheCon Twitter feed, and occasionally on @TheASF feed. IX. PR Newswire account: we have 11 pre-paid press releases with PRNewswire through 3 March 2012.
ASF MARKETING & PUBLICITY STATUS: APRIL 2011 N. Team: ASF executive assistant Melissa Warnkin will be supporting various activities within Marketing & Publicity, and had a face-to-face orientation and planning session with Sally Khudairi on 29 March to begin this work. Jim Jagielski was unable to attend due to a family emergency. I. Budget: Final expenditures have been charged against the M&P budget, including HALO contract balance and reimbursements, as well as clipping and database fees. The draft budget for FY2011-2012 was reviewed and approved by Jim. The HALO contract was extended through the end of the current fiscal year. II. Fundraising/Branding/Marketing liaison: Sally connected an ASF sponsor regarding trademark requirements relating to their upcoming participation in an Apache-oriented conference. Sally has also been working with Greg Stein to connect with a sponsor regarding publicity at the platinum sponsorship level. III. Press Releases: no formal press releases were issued over the PR NewsWire service during this time period. IV. Informal Announcements: the following announcements were distributed to our dedicated press/analyst list (only; not PR Newswire), as well as posted on the ASF blog and Twitter feed: - 13 Apr: [@TheASF Twitter feed] ApacheCon CFP is OPEN: you know & love Apache. Register today for special "Trust Us" rate -- up to 45% off! Ends soon http://apachecon.com/ - 24 Mar: [ASF/Foundation blog] Apache Hadoop Wins MediaGuardian "Innovator Of The Year" Award - 24 Mar: [@TheASF Twitter feed]Congratulations to Apache Hadoop for winning MediaGuardian @GuardianMegas "Innovator Of The Year" Award! http://s.apache.org/v2 - 19 Mar: [@TheASF Twitter feed] Registration for @ApacheCon is now open. Save 45% w/super-early "Trust Us" rate whilst CFP is open. Register/submit at http://apachecon.com/ - 19 Mar: [ASF/conferences blog] Registration for ApacheCon North America Now Open! - 17 Mar: [@TheASF Twitter feed] The March Netcraft Survey is in: the Apache HTTP Web Server remains the leading Web server, powering more than 179 Million sites worldwide! - 17 Mar: [@TheASF Twitter feed] Did you know that @CNES_France uses Apache Commons Math as the basis of their next generation space Flight Dynamics Systems? All PMCs are invited to forward success stories and innovative uses of Apache products for the "Did You Know?" Twitter campaign. Please contact Sally at press-AT-apache-DOT-org for more information. V. Media Relations: we reviewed an article for publication on (incubating) Jena, and contacted the authors/editors of a write-up that incorrectly referenced Apache Hadoop as the "Apache distribution of Hadoop". We continue to do quite a bit of course-correction with members of the media and analyst community, particularly in relation to those projects with strong commercial interest... VI. Analyst Relations: it's been a bit quiet in terms of direct contact, but we have received an indirect query from a research firm for assistance on a project they're working on that focuses on Apache Hadoop. VII. ApacheCon liaison: Sally has stepped down from managing the CFP/programming/planning activities now that Noirin Shirley and Nick Burch are able to do so. Sally continues to work on top-level conference marketing and publicity strategy, as well as securing community partners such as OSCON and the Meaningful Use of Complex Medical Data Symposium. VIII. (Non-ASF) Industry Events and Outreach liaison: Jim spoke and presented on a keynote panel at POSSCON 23-24 March. Sally secured a partnership with OSCON (25-29 July) that formalizes the ASF's presence and participation (at the new OSCON Data and OSCON Java events, co-located with OSCON proper). This includes tagging all Apache- related presentations on the public schedule, a roll-up page with all Apache related sessions, providing space for any ASF projects to meet onsite at OSCON (most likely on the Sunday), and cross-event community partnership (the ASF will be an OSCON community partner, and OSCON will be an ApacheCon community partner). We are also helping promote some Apache-focused events, such as Berlin Buzzwords, primarily through the @ApacheCon Twitter feed, and occasionally on @TheASF feed. IX. PR Newswire account: we have 11 pre-paid press releases with PRNewswire through 3 March 2012.
ASF MARKETING & PUBLICITY STATUS: MARCH 2011 N. Team: ASF executive assistant Melissa Warnkin will be dedicating part of her time to support various activities within Marketing & Publicity, and will meet face-to-face with Sally Khudairi and Jim Jagielski on 29 March to begin this work. I. Budget: Several expenditures will be charged against the M&P budget, including HALO contract balance and reimbursements, as well as clipping and database fees. Sally prepared a draft budget for FY2011-2012 and will be reviewing it with Jim this week. The HALO contract expires at the end of March, and Jim has agreed to extend the contract until the end of the fiscal year, with the intention of a new contract time period in alignment with that of the ASF fiscal year. II. Fundraising/Branding/Marketing liaison: Sally met with an ASF sponsor regarding trademark and ConCom requirements for holding an Apache technology event. Sally has also been working with Greg Stein to connect with a sponsor regarding publicity at the platinum sponsorship level. III. Press Releases: we issued the following press release over the PR NewsWire service: - 14 February Apache Innovation Bolsters IBM's "Smartest Machine on Earth" in First-ever Man vs. Machine Competition on Jeopardy! Quiz Show - 23 February The Apache Software Foundation Announces Apache Chemistry as a Top-Level Project IV. Informal Announcements: the following announcements were distributed to our dedicated press/analyst list (only; not PR Newswire), as well as posted on the ASF blog and Twitter feed: - 2 March Announcing the Apache Committers' Retreat + Community BarCamp in Knockree, Ireland - 2 March Call for Participation for ApacheCon Now Open! We encourage all PMCs to forward success stories and innovative uses of Apache products for the "Did You Know?" Twitter campaign. Please contact Sally at press-AT-apache-DOT-org for more information. V. Media Relations: both the Apache Chemistry and UIMA announcements garnered much press interest and excellent coverage. We continue to brief select members of the media and analyst community under embargo where-ever possible, and have received positive feedback overall. VI. Analyst Relations: we received queries from RedMonk for a quote from the Apache UIMA team for a report, as well as metrics for downloads and project activity since the mid-February Watson/Jeopardy! games. VII. ApacheCon liaison: Sally and Jim will be acting as (interim?) program chairs now that the CFP is open. Sally continues to work on top-level marketing and conference publicity strategy: she developed the marketing/PR program needed for the conference PR team (retained by Charel Morris/SCP), and created the Website framework and copydeck (site is now live, with thanks to assistance from the ASF Infra team). As the conference leadership is still not in place, Sally intends to continue overseeing the planning process with the overall Planners team (first initiated early January). VIII. (Non-ASF) Industry Events and Outreach liaison: Sally has been in discussions with OSCON program chair Edd Dumbill regarding formalizing the ASF's presence and participation at the new OSCON Data and OSCON Java events (co-located with OSCON proper). Details will be forwarded to ConCom once their proposal detailing our options arrives. - 23-24 March: Jim will be speaking at POSSCON in Columbia, South Carolina. - 25-29 July: OSCON (+ OSCON Data/OSCON Java), Portland, Oregon. IX. PR Newswire account: we have purchased an additional set of 10 pre-paid press releases at the discounted, non-profit rate from PRNewswire. We now have 11 press releases available through 3 March 2012.
ASF MARKETING & PUBLICITY STATUS: JANUARY 2011 I. Budget: Sally Khudairi reviewed the mid-year expenditures to date with President Jim Jagielski. We will be purchasing another 10-pack of pre-paid press releases at the non-profit rate, and have secured a flat rate of $450 per additional US-issued press release thereafter, and a 10% discount on any European distributions. II. Fundraising/Branding/Marketing liaison: Sally acted as advocate to ConCom on behalf of a Sponsor seeking to organize a conference based on an Apache project, met with a Brozne-level Sponsor regarding marketing opportunities, and is coordinating announcing a new Platinum Sponsor. She is also in communication with the Trademarks/Branding team regarding terms of use of a ASF projects/logos in third party properties, such as support Websites. III. Press Releases: we issued the following press releases over the PR NewsWire service: - 14 February - Apache Innovation Bolsters IBM's "Smartest Machine on Earth" in First-ever Man vs. Machine Competition on Jeopardy! Quiz Show - 19 January - The Apache Software Foundation Announces Apache Pivot 2.0 IV. Informal Announcements: none during this timeperiod, other than tweets on Pivot 2.0, new sponsors WANdisco, and a new Feathercast on Apache Commons. Our highlighting innovative uses of Apache products in the "Did You Know?" Twitter campaign is ongoing. Please forward success stories to Sally at press@. V. Media Relations: we've been responding to various media queries on Cloud-related technologies as well as "big data" initiatives. Jim Jagielski, Dan Crichton, and Chris Mattmann are participating in interviews for a feature on Apache OODT in NASA Spinoff magazine. A technical glitch caused the new schedule for the "Apache Asserts" blog on ComputerWorld UK to clear itself, disallowing bloggers from signing up; Sally will try to set up the new schedule within the week. VI. Analyst Relations: no active outreach during this time period. VII. ApacheCon liaison: Sally developed a strategic plan for marketing and publicizing the 2011/Vancouver conference, and will be meeting on Monday with the firms contracted to perform the tactical work. The master calendar needs to be adjusted due to delays in setting up the backend of the online CFP system. The Website framework and copydeck are almost complete, with plans to open both the CFP and launch the Website by the end of the month. Sally plans to resume activity with the overall Planners team by the end of the month (full assignments for the Planning team are not yet in place). VIII. (Non-ASF) Industry Events and Outreach liaison: - 23-24 March: Jim will be speaking at POSSCON in Columbia, South Carolina. - 25-29 July: we'll likely be at OSCON again; Sally is meeting with the conference chair this week to explore opportunities. IX. PR Newswire account: we have 3 remaining pre-paid, flat-rate press releases available through 30 April 2011. We will be purchasing an additional pre-paid set of 10 at a deeply-discounted, non-profit rate to allow future announcements without interruption.
ASF MARKETING & PUBLICITY STATUS: JANUARY 2011
I. Budget: No new expenditures have been charged against the M&P budget
since November. Sally has been traveling for most of the past month and was
unable to connect with Jim to discuss the mid-year budget, but will be doing
so before the end of January.
II. Fundraising/Branding/Marketing liaison: Sally has been acting as
advocate to ConCom on behalf of a Sponsor seeking to organize a conference
based on an Apache project, and has been communicating with the Branding
team regarding continued use of an unofficial/alternate ASF logo in various
news outlets.
III. Press Releases: we issued the following press release over the PR
NewsWire service:
- 11 January The Apache Software Foundation Announces Apache Cassandra 0.7
- 5 January The Apache Software Foundation Announces Apache OODT as a
Top-Level Project
- 14 December The Apache Software Foundation Launches 'Apache Extras' to
Accelerate Innovation
We are finalizing the announcement for Apache Pivot v2.0, which will likely
be disseminated the week of 17 January.
IV. Informal Announcements: the following announcements were distributed to
our dedicated press/analyst list (only; not PR Newswire), as well as posted
on the ASF blog and Twitter feed:
- 3 January Apache Subversion to WANdisco: +1 on the code contributions,
-1 on the attitude.
We are continuing to highlight innovative uses of Apache products in the
"Did You Know?" Twitter campaign. Please forward any success stories to
Sally at press@.
V. Media Relations: we've been busy keeping up with reporter/staffing
transitions over the past few weeks, and have reached out to dozens of
outlets as part of our end-of-year communications. We are also establishing
the new schedule for the "Apache Asserts" blog on ComputerWorld UK as well,
with Isabel Drost coming on board as a new member of the blogging team.
VI. Analyst Relations: we litmus-tested the ASF's new themes for 2011 with
James, Cote, and Stephen of RedMonk, who enthusiastically supported our
direction. RedMonk also acted as analyst spokesperson for a press feature on
Apache OODT.
VII. ApacheCon liaison: Sally met with Charel Morris 13-16 December to
develop a strategic plan for marketing the 2011/Vancouver conference,
creating a master calendar and tactical punch-list, creating the Website
framework and copydeck, as well as developing the CFP and copy using the
ASF's themes for 2011 as the conference theme. Sally also kick-started the
planning process with the overall Planners team early January.
VIII. (Non-ASF) Industry Events and Outreach liaison:
- 23-24 March: Jim will be speaking at POSSCON in Columbia,
South Carolina.
- 25-29 July: there's a chance we'll have a presence at OSCON again;
details are being explored.
IX. PR Newswire account: we have 4 remaining pre-paid, flat-rate press
releases available through 30 April 2011. We will be purchasing an
additional pre-paid set of 10 at a deeply-discounted, non-profit rate to
allow future announcements without interruption.
STATUS: I. Budget: we shipped ASF stickers and "Ask Me!" badges to BarCamp Apache Sydney using the ASF's FedEx account. We've reimbursed Sally Khudairi's expenses for the SC10 conference, and paid the balance of the HALO Worldwide contract for 2010. Sally will be meeting with Jim Jagielski the week of 13 December for the mid-year budget review as well. II. Fundraising/Branding/Marketing liaison: Sally continues to work with Serge Knystautas and Greg Stein on Sponsorship-related matters, as well as with Shane Curcuru on Branding initiatives, including use of the ASF logo for BarCamp Apache, as well as use of the ASF logo and name for non-Foundation events, III. Press Releases: we issued the following press release over the PR NewsWire service: - 6 December 2010 The Apache Software Foundation and The University of Sydney bring "The Apache Way" of Open Source Technology Development to the Southern Hemisphere The above announcement was distributed to a list of technology publications and targets in Australia only, and is separate from our pre-paid release package (limited to US distribution only). IV. Informal Announcements: the following announcements were distributed to our dedicated press/analyst list (only; not PR Newswire), as well as posted on the ASF blog and Twitter feed: - 9 December - The ASF Resigns From the JCP Executive Committee - 6 December - The University of Sydney, Alfresco, Atlassian, IBM & MaestroDev help bring "The Apache Way" to Australia - 17 November - Did you know that communities using Apache Shiro include Grails, Spring, Stripes, and Tynamo? - 16 November - We are happy to announce BarCamp Apache Sydney, our first event in the Southern Hemisphere! - 15 November - Statement by the ASF Board: Honor the Agreement - 9 November - Statement by the ASF Board on our participation in the Java Community Process - 5 November - Apache News Roundup from the ApacheCon Show Floor - 4 November - Did you know that Apache Hadoop, MapReduce, Mahout, and Pig form the anti-spam analytic platform for Yahoo!Mail? - 3 November - The ASF asks: Have you met Apache Mahout? - 3 November - We are pleased to welcome IBM to The Apache Software Foundation as Gold Sponsors We received hundreds of retweets and comments of support from the community as well as the press in response to many of these announcements. We are still seeking success stories to highlight innovative uses of Apache products in the "Did You Know?" Twitter campaign. Please forward to Sally at press-AT-apache-DOT-org. V. Media Relations: it's been an intense month press-wise, with dozens of interviews taking place post-ApacheCon, as well as numerous project announcements and the ASF's resignation from the JCP. Members of the ASF Marketing & Publicity team have been particularly helpful in responding to reporter queries and following through with corrections to articles and providing background details when Sally has been traveling. We will also be locking in the new schedule for the "Apache Asserts" blog on ComputerWorld UK within the next few weeks. VI. Future Announcements: we are preparing the following press releases: - Apache-Extras - Apache OODT as a TLP - Apache Pivot 3.0 VII. Analyst Relations: we have heard back from RedMonk, Gartner, and Forrester regarding the ASF's relationship with the JCP. We also responded to a query regarding Tomcat. Geir has been our primary spokesperson, with Jim providing additional support on process-related issues and general ASF activity. VIII. ApacheCon liaison: Sally will be meeting with Charel Morris the week of 13 December to discuss ways to improve marketing efforts for the 2011/Vancouver conference and creating a master calendar. IX. (Non-ASF) Industry Events and Outreach liaison: - 13-19 November: Supercomputing (SC10)/New Orleans we shared a booth with the Linux Fund, and tweeted our presence there, in advance of and during the event. Sally and Jim staffed the ASF table; we have been asked to participate in 2011 in partnership with the Linux Fund. A full report will be sent to ConCom. - 11 December: BarCampApache Sydney we issued a blog entry, a joint press release with the University of Sydney, as well as a couple of tweets to promote the event. X. PR Newswire account: we have 7 remaining pre-paid, flat-rate press releases available through 30 April 2011.
STATUS: I. Budget: we produced new promo stickers, badges, and a retractable vertical banner, and also purchased a flat screen monitor, all used at ApacheCon and the upcoming SC10 conference; all items were shipped using the ASF's FedEx account. We've successfully used Sam Ruby's ASF credit card for production expenses and to purchase the monitor. II. Fundraising/Branding/Marketing liaison: Sally Khudairi has been working with Serge and Greg on Sponsorship-related matters. III. Press Releases: we issued the following press releases over the PR NewsWire service: - 6 October 2010 ApacheCon Announces Keynote Presentations by Thought Leaders Dana Blankenhorn of ZDNet, Daniel Crichton of NASA Jet Propulsion Laboratory, and Bob Sutor of IBM Corporation - 20 October 2010 The Apache Software Foundation Announces Apache Maven Version 3.0 We received two requests to issue a press release: - the new release of Mahout v0.4. We reserve formal press releases for major version releases (e.g. 2.0, 3.0, etc.), and so blogged the news as a "The ASF Asks:" top-level snapshot on the project which was also forwarded to the ASF media/analyst lists. - the upcoming BarCamp in Sydney, Australia. Doing so is to recognize the sponsorship provided by Sydney University; this will likely take place in the form of a joint announcement. To reach our target audience of attendees, we will be posting event details on the ASF blog, announce@ list, and Twitter feed. We'll also likely Tweet a few updates pertaining to sponsors, additional details, etc.. IV. Informal Announcements: the following announcements were distributed to our dedicated press/analyst list (only; not PR Newswire), as well as posted on the ASF blog and Twitter feed: - 20 October 2010 Media Alert: The Apache Software Foundation Announces Apache Maven Version 3.0 - 21 October 2010 Statement by the ASF Board on recent Java-related events - 29 October 2010 Read Beyond the Headers - 3 November 2010 The ASF asks: Have you met Apache Mahout? - 6 November 2010 Apache News Roundup from the ApacheCon Show Floor - 9 November 2010 Statement by the ASF Board on our participation in the Java Community Process The "Did You Know?" Twitter campaign continues to go strong, with many people stopping at the ASF booth during ApacheCon and commenting "I didn't know that!". We're still seeking success stories -- please forward to Sally at press-AT-apache-DOT-org. V. Media Relations: we have been actively working with The Register, IDG, ZDNet, the Bitsource, Linux User, and eWeek to coordinate interviews with Jim Jagielski and Geir Magnusson. The ASF blog on ComputerWorld UK continues, with the addition of Isabel Drost to the list of bloggers. We've been tweeting/promoting Feathercasts as they've become available. Sally would like to support the Feathercast effort by bringing in some of the responsibilities in-house, and will discuss options with Rich Bowen. VI. Future Announcements: No press releases are planned at this time. VII. Analyst Relations: we are following up with Gartner Group, as they've issued their "Top 10 Computing Trends for 2011" (Cloud Computing remains at the top of the list for the second year). Michael Cote, James Governor, and Stephen O'Grady of RedMonk have been supportive and offered insight on several Java-related incidents over the past few weeks. Cote attended ApacheCon, participated in the Media Training, had several in-depth briefings on Apache TLPs and Incubating projects, and has produced write-ups on Apache Mahout and libcloud. James Governor has been promoting the benefits of ASF Sponsorship to an array of Apache-centric companies. Aside from proactive outreach with press-oriented news, no additional direct analyst activity has taken place during this timeframe. VIII. ApacheCon liaison: we've actively pitched the conference on Twitter and the announce@apachecon.com list. Sally oversaw promotion with the conference PR firm and managed the day-to-day outreach. We secured 7 media partners to help spread the word and received excellent press coverage during and post-con. The team worked with Rich Bowen to produce Feathercast interviews to help promote tracks, with participation from Nick Burch, Marcel Offermans, and Sander Temme. Both Sally and a member of the conference PR team manned the ASF booth for the duration of the conference. In addition to overseeing event promotion, Sally served as conference program chair, secured the keynote speakers, and performed general MC activities. We have begun discussions on ways to improve marketing efforts for the 2011/Vancouver conference. IX. (Non-ASF) Industry Events and Outreach liaison: - 7-8 October: Lucene Revolution/Boston we were offered complimentary expo space (via ConCom); Glen Daniels, Shane Curcuru, and Sally staffed the booth. The event was commercially-focused (although the backbone of the talks were technical in nature); several attendees were curious as to why we were physically there, but pleasantly surprised to see us. Also, Sally connected with new Sponsors Basis, and had several fundraising-focused discussions with interested individuals and organizations. - 13-19 November: Supercomputing (SC10)/New Orleans we will be sharing a booth with the Linux Fund. Sally will be there with support from Jim Jagielski. - 11 December: BarCampApache Sydney, in cooperation with ConCom. We will be issuing a joint announcement with Sydney University to support additional outreach tactics to promote the event. X. PR Newswire account: we have 10 pre-paid, flat-rate press releases available through 30 April 2011.
STATUS: I. Budget: we purchased a second retractable vertical banner (for Lucene Revolution, ApacheCon, SC10, and other US-based events), and Sally's flights for ApacheCon and SC10. We will be investing in additional promotional materials to be used for ApacheCon and related events; Sally will continue to work with Sam on using his credit card for pre-paid supplies and services. II. Fundraising/Branding/Marketing liaison: Serge and Sally had a face-to-face meeting regarding Sponsors and general fundraising during the Board Meeting in Boston. Follow up is ongoing via email, with Shane participating as needed. III. Press Releases: we issued the following press release over the PR NewsWire: - 6 October 2010 "ApacheCon Announces Keynote Presentations by Thought Leaders Dana Blankenhorn of ZDNet, Daniel Crichton of NASA Jet Propulsion Laboratory, and Bob Sutor of IBM Corporation" IV. Future Announcements: a media alert on Maven 3 is scheduled for distribution on Wednesday, 20 October, and are coordinating edits on a supporting press release by Sonatype. We are already receiving requests for interviews as part of our ongoing news pre-announcement to a subset of our media/analyst list under embargo (all requests to maintain confidentiality during the embargo period have been honored thus far). In addition, we may possibly announce the upcoming new release of Subversion, and await further details from the PMC. No other PMCs have contacted us regarding any major project news at this time. V. Informal Announcements: we're continuing to successfully distribute news to our dedicated press/analyst list, as well as the ASF blog and Twitter feed. Many popular posts are widely retweeted, including the ASF's millionth commit and Apache Solr powering the search capabilities for http://www.whitehouse.gov/ We are still seeking success stories for the "Did You Know?" Twitter campaign: please forward suggestions to Sally at press-AT-apache-DOT-org. VI. Media Relations: we've been extremely busy over the past month as we're ramping up for ApacheCon. The Apache blog on ComputerWorldUK has launched; archives are available at http://blogs.computerworlduk.com/apache-asserts/ VII. Analyst Relations: Sally has been in communications with RedMonk regarding the IBM/Oracle/JCP situation. Conversation/feedback loop is ongoing. VIII. ApacheCon liaison: Sally is overseeing conference promotion and is the day-to-day contact for PR activities. We will be placing no fewer than 7 articles on various ASF projects and activities to help promote ApacheCon (thanks to everyone, who participated!), as well as new Feathercast interviews on specific tracks/sessions/topics. IX. (Non-ASF) Industry Events and Outreach liaison (in partnership with ConCom): Sally, Shane Curcuru, and Glen Daniels manned the ASF during the Lucene Revolution event 7-8 October. This was a commercially-focused conference, and was helpful for us, as we met a variety of Apache users, obtained some great data for the "Did You Know?" campaign, and had a chance to meet with some new Sponsors, as well as spread the word on ASF Sponsorship and general fundraising. Upcoming - 15-19 Nov: SC10/New Orleans - Sally will be at the ".org/nonprofit" booth in partnership with the Linux Fund. Jim Jagielski will assist; we're still looking for help! Please contact press-AT-apache-DOT-org if you can join us. X. PR Newswire account: 9 of the initial 10 pre-paid flat-rate press releases on PR Newswire have been used. Our second set of 10 are available until 30 April 2011.
STATUS: - Budget: no expenses during this time frame. Jim signed the HALO 6-month contract extension, to begin on 1 October. - Fundraising liaison: the second face-to-face meeting took place with Serge and Sally during the ASF Board Meeting. - Press Releases: no press releases were issued over PRNewsWire during this time. - Informal Announcements: the following announcements were posted on the ASF blog and Twitter feed: -- 30 August: Registration Opens for ApacheCon North America 2010 -- 9 September: The ASF is seeking a part-time Executive Assistant -- 11 September: Announcing The New ASF Executive Officers Special thanks to the Infra team for automating the news headlines from blog post to apache.org home and news pages! The "Did You Know?" Twitter campaign is ongoing. We're still seeking success stories -- please forward to Sally at press-AT-apache-DOT-org. - Media Relations: the ASF blog on ComputerWorldUK launched with the first article published by Bertrand Delacretaz. The ComputerWorld team are fixing their blogging application, so it may take a few more weeks before our next articles are live. - Future Announcements: upcoming announcements include next release of Subversion, next release of Maven, and ApacheCon keynotes + sponsors. - ApacheCon liaison: Sally is working with our new PR team on day-to-day outreach, including securing media coverage, signing on media partners, and placing bylined articles from speakers + planners. - (Non-ASF) Industry Events and Outreach liaison (in partnership with ConCom): -- 30 September-1 October: Open World Forum/Paris -- things seem rather quiet from the organizer's end; we haven't heard from them since early Summer. -- 7-8 October: Lucene Revolution/Boston -- we've been offered free booth space which will be staffed by Glen, Shane, and Sally. -- 13-19 November: Supercomputing (SC10)/New Orleans -- we've been offered the chance to share a booth with the Linux Fund. Sally will likely be there and is following up on this; we'll need at least one other ASF-er there as well. Volunteers welcome! - PR Newswire account: we have used 8 of the 10 pre-paid flat-rate press releases on PR Newswire. The remaining 2 releases are available until 6 October 2010. Our additional set of 10 are available until 30 April 2011.
STATUS: - Budget: we produced new promo cards and a retractable vertical banner for OSCON, shipped both items to France using the ASF's FedEx account (to be used at Open World Forum), and have forwarded Sally's travel expenses for reimbursement for MEAOSS Forum and OSCON. We've successfully used Sam Ruby's ASF credit card for production expenses. - Fundraising/Branding/Marketing liaison: the second face-to-face has been scheduled the same weekend of the ASF Board Meeting in September. Serge will fly to Boston to join Shane and Sally. - Press Releases: we issued the following press release over the PR NewsWire service: -- 21 July 2010 The Apache Software Foundation Announces Apache FOP Version 1.0 We received two requests to issue a press release: -- the upcoming new release of Subversion. We reserve formal press releases for major version releases (e.g. 2.0, 3.0, etc.), but are able to blog the news and write a "The ASF Asks:" top-level snapshot on the project. Both would be forwarded to the ASF media/analyst lists. -- deltacloud's acceptance into the Incubator. The ASF prohibits formally publicizing projects that are undergoing incubation (i.e., no press releases, but the project can blog about it). - Informal Announcements: the following announcements were distributed to our dedicated press/analyst list (only; not PR Newswire), as well as posted on the ASF blog and Twitter feed: -- 21 July 2010 ASF Director Greg Stein awarded O'Reilly Open Source Award at OSCON The "Did You Know?" Twitter campaign is ongoing. We're still seeking success stories -- please forward to Sally at press-AT-apache-DOT-org. - Media Relations: the ASF blog on ComputerWorldUK will kick off before the end of the month. Confirmed bloggers are Bertrand Delacretaz, Paul Fremantle, Grant Ingersoll, Gianugo Rabellino, and Greg Stein, with backup from Nick Kew and Santiago Gala. Brian Fox participated in a podcast with DZone on Maven 3 (DZone were media partners of ApacheCon last year; we'll be following up with them for Atlanta). We coordinated an interview with Andrus Adamchick and Aristedes Maniatis on Apache Cayenne 3.0 for InfoQ, as well as several interviews in response to the Oracle/Google suit with Geir Magnusson, Sam Ruby, and Larry Rosen for Dow Jones Newswires, Wall Street Journal, and the SF Daily Journal. We've been tweeting/promoting Feathercasts as they've become available. - Future Announcements: The press release announcing the opening of registration for ApacheCon will be issued via PR Newswire this week. The discussion to launch/promote Apache Extras mid-August has dropped over the past month and will unlikely be announced prior to US Labor Day. No other press releases are planned at this time. - Analyst Relations: James Governor of RedMonk provided a quote for the Apache FOP press release. No other direct analyst activity has taken place during this timeframe. - ApacheCon liaison: Registration opened on 12 August; details on the Website and registration functionality have been fine-tuned before announcing on Twitter and announce@apachecon.com on 15 August. Sally is overseeing conference promotion and has selected a PR firm to manage the day-to-day outreach (will be announced once Charel's paperwork is signed); work will begin on 17 August. We're seeking media partners to help spread the word and have commitment from the Bitsource again this year. Sally will also be working with Rich Bowen to interview all ApacheCon Track chairs on Feathercast to help promote tracks/sessions/projects (we're also discussing formalizing Feathercast's role as an ASF M&P communications channel.) - (Non-ASF) Industry Events and Outreach liaison (in partnership with ConCom): -- 19-23 July: OSCON/Portland, Oregon – Sally manned the ASF booth with assistance from Justin Erenkrantz, Leif Hedstrom, Paul Querna, Craig Russell, and Henri Yandell. Lots of ASFers stopped by to say hello and lend support. Our new banner and promo cards were forwarded to Emmanuel Lecharny to be distributed at the Open Source Forum. Greg had a lunch interview with Gavin Clarke of The Register. Recommend in future that promo cards be used for direct marketing/mailing purposes and that we consider distributing t-shirts, tchotchkes, etc. Also, would like to provide a more interactive experience by running the “Did You Know?” campaign along with other factoids on a monitor – many attendees stopped to read parts of the banner, often commenting “I didn't know that!” (in relation to certain projects and datapoints). -- 30 September-1 October: Open World Forum/Paris – Sally is coordinating cross-promotion. Other than a press release issued 2 weeks ago, things seem rather quiet. -- 7-8 October: Lucene Revolution/Boston – we've been offered free booth space (via ConCom) but haven't decided whether we'd like to be there or not. Sally is in Boston and may be there but is unable to confirm at this time. -- 13-19 November: Supercomputing (SC10)/New Orleans – we've been offered the chance to share a booth with the Linux Fund. Sally will likely be there and is following up on this; ideally we'll have at least one other ASF-er there as well. - PR Newswire account: we have used 8 of the 10 pre-paid flat-rate press releases on PR Newswire. The remaining 2 releases are available until 6 October 2010. Our additional set of 10 are available until 30 April 2011.
Shane asked whether "mailing purposes" would include snail mail. Sally replied that this would be for bulk mail or insert distribution with a media partner.
Approved by general consent.
STATUS: - Budget: we purchased an additional set of 10 discounted news wire distributions from PR Newswire, produced new "sumo" promo cards and a retractable vertical banner (to be used at OSCON), the final installment for the 2009-2010 contract with HALO Worldwide, and Sally's travel expenses for MEAOSS Forum (hotel) and OSCON (airfare and hotel). - Fundraising/Branding/Marketing liaison: no formal activities between the three groups other than individual email exchanges. A second face-to-face has not been scheduled yet. - Press Releases: we issued the following press release over the PR NewsWire service: -- June 29, 2010 The Apache Software Foundation Announces Apache Tomcat Version 7.0 Also, the infra and site-dev teams have worked together to automate the publishing of the ASF blog posts to appear on both the apache.org home page and Foundation News section. Thank you, everyone! - Informal Announcements: the following announcements were distributed to our dedicated press/analyst list (only; not PR Newswire), as well as posted on the ASF blog and Twitter feed: -- July 7, 2010 Media Alert: The Apache Software Foundation Announces Apache Cayenne Version 3.0 -- July 7, 2010 Apache Cayenne v.3.0 Technical Fact Sheet -- July 15, 2010 The Apache Software Foundation Announces New Board Members In addition, to augment the "Did You Know?" ASF factoids posted on Twitter, we created the "The ASF Asks:" campaign, which is a new format to provide a snapshot with top-level information on select Apache projects. For example, Apache Pivot graduated from the Incubator this past December. Version 1.5 was released last month, but no press release went out then as it wasn't a major release (e.g. 3.0, 4.0, 5.0, etc.). The first of these project highlights was distributed to our press/analyst list, posted on the ASF blog, and tweeted last week: We coordinated several interviews for both the Tomcat 7 and Cayenne announcements as well as numerous press hits based on the news announcement alone (i.e., the articles were published using the material from the press announcements). -- July 14, 2010 The ASF Asks: Have you met Apache Pivot? Feedback has been positive thus far. James Governor of RedMonk said: "Very cool.... like the information approach". Hopefully other folks will also find this helpful in navigating our nearly 150 projects! We're coordinating interviews on Pivot, including eWeek and the Bitsource. The "Did You Know?" Twitter campaign is ongoing, with lots of re-tweets. Some Members and Committers have emailed Sally directly in appreciation of these factoids as they're helpful to their $dayjobs. We're still seeking success stories – please forward to Sally at press-AT-apache-DOT-org. - Media Relations: the past month has picked up considerably in terms of proactive media activity; Sally has arranged with the editor-in-chief of ComputerWorldUK to have a dedicated team of ASF bloggers with an enterprise focus to share their personal perspectives on various industry developments and Apache projects that would be of interest to their readers. Details are still being worked out; the launch is early August. Justin presented at TransferSummit in June. As part of the event's promotion, Sally wrote a co-bylined article, "Open innovation at Apache: 'No Jerks Allowed!'" for The H (Heise's English-language outlet) http://www.h-online.com/open/features/TransferSummit-Open-innovation-at- Apache-No-Jerks-Allowed-1025691.html. Their editor-in-chief reported "'No jerks allowed' went down terribly well, so much so that Heise in Germany have had it translated." Apparently the title of that article includes the word "idioten" in there somewhere <g>. The article was also featured on the eNewsletter of their sister site, LXer. Sally is working with writer David Carr, who contacted us for assistance identifying the top ten Apache projects for enterprise- use for an article he's writing for the new Open Source section of the Dell-sponsored publication, IT Expert Voice. He also writes for Forbes.com and CIO Magazine and would like to continue working with us to develop additional projects. - Future Announcements: The Apache FOP v.1.0 press release will be issued via PR Newswire on Wednesday, 21 July. No other press releases are planned at this time. - Analyst Relations: Sally has been working with RedMonk to be introduced to enterprise users of various Apache products to find success stories to be featured in the "Did You Know?" campaign. - ApacheCon liaison: Sally wrote and published the new copy for the ApacheCon Website; the remaining sections, including schedule and speakers bios, will be posted when registration opens. The conference program is complete, and now we are working to link to the registration system by the end of the month. Sally is overseeing conference promotion and is helping Charel retain a PR firm to handle the day-to-day activities, and is seeking media partners to help spread the word. Sally will also be working with Rich Bowen to interview all ApacheCon Track chairs on Feathercast to help promote tracks/sessions/projects. - (Non-ASF) Industry Events and Outreach liaison (in partnership with ConCom): -- 15-16 June: MEAOSS Forum/Cairo – Sally forwarded a brief on the event, her presentations, and resultant press coverage to ConCom. -- 19-23 July: OSCON/Portland, Oregon – Sally will man the ASF booth (#812), with assistance from new Member Leif Hedstrom, as well as Paul Querna, Justin Erenkrantz, and Danese Cooper. Sally created/designed/produced new banner signage for the booth, as well as new "sumo" promo cards (ASF on one side, ApacheCon on the other), which will be distributed during the event. We will likely send any extras to be distributed at the Open World Forum. Sally is also coordinating onsite press interviews for Greg and Justin. -- 30 Sept-1 Oct: Open World Forum/Paris – Sally is coordinating cross-promotion. - PR Newswire account: we have used 7 of the 10 pre-paid flat-rate press releases on PR Newswire. The remaining 3 releases are available until 6 October 2010. Our additional set of 10 are available until 30 April 2011.
STATUS:
- Budget: we have begun to allocate resources from the approved 2010-2011
budget towards discounted news wire distribution, new "sumo" promo cards
(to be distributed at OSCON), and the final installment for the 2009-2010
contract with HALO.
- Fundraising/Branding/Marketing liaison: the past month has been extremely
quiet, with Serge and Sally both recently having surgery (are back now).
There's a chance to hold the second face-to-face in July or August. Sally
will host.
We have been approached by a Sponsor to provide a supporting quote in their press
release to be distributed before the end of the month. Sally is working on
this and will ensure that our quote will be vendor-neutral (currently is too
much of an endorsement of this organization's work, and, therefore,
unacceptable for our attribution)
- Press Releases: we have not issued any press releases over the PR NewsWire
service since 4 May.
- Informal Announcements: we launched the “Did You Know?” campaign on Twitter
on 5 May with more than 40 Apache-related factoids posted to date with the
support of numerous PMCs and users. We're getting lots of positive response
and re-tweets...still seeking success stories – please forward to Sally at
press-AT-apache-DOT-org. It would be great if http://twitter.com/TheASF
could feed to the apache.org homepage <g>
- Media Relations: the past month has been quiet in terms of proactive media
outreach; Sally has an upcoming face-to-face meeting with the
editor-in-chief of ComputerWorldUK to discuss their new enterprise-focused
content and Apache projects that would be of interest to their readers.
“Did You Know?” has been helpful in this regard, and other outlets, such as
The H (Heise's English-language outlet), InfoWorld, and the Bitsource have
been actively spreading the word.
The ASF was once again in the SD Times' Top 100 list ("Influencers" category
- 18 organizations were named) this year.
An article on Harmony appeared in The Register with Justin heavily quoted.
Geir is following up with the reporter to correct/clarify some long-standing
misreportings.
We liaised an interview for the CouchDB PMC with the Free Cloud Alliance, who
intend to provide regular coverage on the project.
- Future Announcements: Sally discussed a press release with the Tomcat PMC
announcing Tomcat 7; communications have quieted over the past month, but
has begun to resume with the recent arrival of a new industry testimonial.
- Analyst Relations: Sally has been in touch with Gartner, Burton (now part
of Gartner), Forrester, and RedMonk about current activities and requesting
help for the "Did You Know?" campaign, as they have insight on who's
doing what with whom. Specific focus is high-volume/visibility power users,
as well as any potential candidates in the ATL area so we can link them in
with our ApacheCon outreach as well.
- ApacheCon liaison: the CFP for Technical Talks is now closed, and most of
the submitters have been notified of the status of their proposals.
Hopefully we'll be able to have the conference program in place by the end
of the month so we can start promotions. Sally is also seeking media
partners to help us spread the word.
- (Non-ASF) Industry Events and Outreach liaison (in partnership with
ConCom):
15-16 June: MEAOSS Forum/Cairo – the first Open Source event in the Middle
East/Africa, Sally will be making three presentations: About the ASF,
Apache in the Cloud, and Making Money with Open Source Software (heavy Apache
slant).
19-23 July: OSCON/Portland, Oregon – the ASF booth is #812; we are seeking
volunteers to help man the booth. Sally will be there, and will be on the
expo floor most of the time. We will be distributing the "sumo" promo cards
as well. Cut-off date for discounted hotel rooms is 19 June; please contact
Sally at press-AT-apache-DOT-org for details.
30 Sept-1 Oct: Open World Forum/Paris – Sally will coordinate cross-promotion
as our participation is more clearly defined.
- PR Newswire account: we have used 7 of the 10 pre-paid flat-rate press
releases on PR Newswire. The remaining 3 releases are available until 6
October 2010. Sally has secured an additional set of 10 at the special
non-profit rate, available until 30 April 2011, and has forwarded invoices
to the ASF Treasurer for payment processing.
STATUS: - Budget: the proposed 2010-2011 budget approved; initial funds will be applied towards pre-purchasing discounted news wire distribution packs (details at end of report). - M&P/Brand Management/Fundraising Liaison: Sally forwarded brand DNA/kit-of-part requirements to Shane for consideration of updating the ASF logo. Sally is keeping connected with Serge regarding (legacy) sponsor communications. Shane continues to post content to apache.org as solutions to publish more easily are being explored. - Press Releases: the following announcement was issued over PR Newswire, posted on the ASF Foundation blog and distributed via the announce@ list -- 4 May - The Apache Software Foundation Announces New Top-Level Projects This announcement received more than 2,000 hits on the ASF Foundation blog within the first 24 hours of going live. Approximately 20% of those accessing the news came directly through the ASF Twitter feed. - Media Relations: outreach continues, with the above press release distributed under 24-hour embargo to our press/analyst-specific distribution list. The story was picked up by several members of the press seeking interviews in advance of the announcement going live, and resulted in widespread international coverage, including the Bitsource, Cisco News, Heise Online, InfoWorld, Internet.com, InternetNews, InternetWorld, JAX, Linux Today, SDTimes, Server Watch, and TuxMachines, as well as numerous technology blogs. The embargo was honored with no violations. Sally was out of the office for most of the day that the press release went live; several ASF members on the Marketing & Publicity team immediately stepped up to assist wherever possible, and successfully handled all incoming requests. A few PMC members also followed up directly with the press regarding urgent queries, and were very considerate of working within our guidelines whilst accommodating the time-sensitive nature of media deadlines. (Many thanks, everyone!) - Informal Announcements: we successfully launched the ASF's "Did You Know?" Twitter campaign on 5 May with more than one dozen Apache-related factoids posted with the support of numerous PMCs and users. We're still seeking success stories - please forward to Sally at press-AT-apache-dot-org. - Future Announcements: Sally was discussing a press release with the Tomcat PMC announcing the release of Apache Tomcat 7; communications have quieted over the past few weeks, and so will resume the discussion regarding their intentions and our next steps. - Media/Interviews/Outreach: we've been following up with InfoWorld, The H, Linux User & Developer, and The WHIR, as well as some older interviews that had taken place earlier in the year but haven't yet been published. We're continuing to catch/flag instances of using the Apache brand in events, on projects, products, and sites, and forward to their respective "owners" -- Brand Management, PMCs, ConCom, etc. - Analyst Relations: we obtained a quote from RedMonk for inclusion in the TLP press release and coordinated analyst briefings for Apache Lucene/Mahout with both Ovum Reports as well as RedMonk. - ApacheCon liaison: Sally opened the CFP for Technical Talks on 1 May. Submissions are being accepted for the following tracks: 1)Cassandra/NoSQL; 2) Content Technologies; 3) (Java) Enterprise Development; 4) Felix/OSGi; 5) Geronimo; 6) Hadoop + friends/Cloud Computing; 7) Lucene, Mahout + friends/Search; 8) Tomcat; and 9) Tuscany. Sally reviewed/edited Stone Circle's sponsor prospectus, and is beginning to outline the overall ApacheCon promotional campaign that includes retaining a PR firm for conference-specific publicity. Sally will also be working with Rich Bowen on producing new interviews for Feathercast that will help drive interest in specific ApacheCon tracks as well as the conference as a whole. - (Non-ASF) Industry Events and Outreach: Through ConCom, we will be working with the Open World Forum in October; Sally will coordinate cross-promotion as our participation becomes more defined. Update to our participation at OSCON (19-23 July/Portland, Oregon): we will still promote Michael Wechner's "A Short History of The ASF" documentary, but due to production delays, will premier at ApacheCon in November, as opposed to OSCON. We received requests to participate in an Open Source conference in Ecuador, as well as one in Egypt. Both queries were forwarded to ConCom. - PR Newswire account: we have used 7 of the 10 pre-paid flat-rate press releases on PR Newswire. The remaining releases are available until 6 October 2010. Sally has secured another set of 10 at the special non-profit rate, and will forward invoices to the ASF Treasurer for payment processing.
STATUS: - Budget: awaiting review of the proposed 2010-2011 budget submitted to ASF President Justin Erenkrantz by the Board this week. - M&P/Brand Management/Fundraising Meeting: The face-to-face worksession in Boston with Shane Curcuru and Serge Knystautas took place on 23 March. The overall experience was very positive, with plans to re-connect next quarter. An interim solution to Sally's inability to easily edit the Website is Shane helping post content to the site for now. An autoresponder is now in place for emails sent to prc@apache.org that directs senders to the appropriate mailing list for Fundraising, Trademarks/Branding, Marketing/Publicity, and Community Development. Sally is now moderator for the press-at-apache-dot-org list. - Press Releases: the following announcement was issued over PR Newswire -- 13 April - Apache Cassandra Release 0.6 This announcement received more than 1,400 hits on the ASF Foundation blog within the first 24 hours of going live. In addition, roughly 20% of those accessing the news came directly through the ASF Twitter feed. - Media Relations: outreach continues, with the above press release distributed under 24-hour embargo to our press/analyst-specific distribution list. The story was picked up by several members of the press seeking interviews in advance of the announcement going live, and resulted in dozens of write-ups, including SDTimes, Heise Online, the Bitsource, and Internet World. The embargo was honored with no violations. - Informal Announcements: the April Fool's hoax spread like wildfire, with more than 2,500 Twitter retweets. This announcement did cause some confusion and queries from some readers from communities not familiar with the concept of April Fool's Day. - Future Announcements: Sally is currently working on a press release with the Tomcat PMC announcing the release of Apache Tomcat 7. This should take place within the next 2 weeks - Media/Interviews/Outreach: we coordinated press interviews for Justin onsite at OSBC, including The Register, who reported on our role with the JCP. Received query from SearchSOA on Open Source trends in enterprise application development. Received query from IDG regarding Paul's blog entry on the breach incident and overall background on security at apache.org Received query from ZDNet Singapore regarding the sustainability of Open Source community projects. Received request for Ben Laurie's coordinates from the flagship current affairs radio program on the Canadian Broadcasting Corporation. - Analyst Relations: following the Cassandra announcement, our primary contact at RedMonk reminded us that we are able to solicit quotes from them for use in press releases. - ApacheCon liaison: Sally opened the CFP for the Business & Community Track on 22 March. Luciano Resende will co-lead the Community Track. There has been a lot of discussion on the lists regarding which PMCs will have a presence in the technical program; Sally requested those pre-approved to forward final sessions by the end of the month, which revealed a misunderstanding of the process by some projects. - (Non-ASF) Industry Events and Outreach: We received an invitation from RedHat for Geir to present at their Middleware2020 event. He agreed, and we worked with their publicity team on proper usage of the ASF logo and inclusion in their press release and Website. Unfortunately due to family emergency, Geir was unable to participate at the last minute. We will be participating at OSCON again this year as part of its DotOrg Expo. Sally is working with one of the program leads on Apache-related content as well as promoting Michael Wechner's "A Short History of The ASF" documentary. We will screen the trailer at the ASF booth; it will also be promoted during one of the plenary sessions the night of its premiere at the conference (dates to be confirmed). OSCON takes place 19-23 July in Oregon. We received a request to help spread the word on an Open Source conference where a member of the Cassandra PMC was making a presentation. Sally also facilitated requests from Sponsors for 1) South American speaker support and use of the ASF logo for localized event publicity; and 2) altering the Hadoop logo for internal team promotion. - PR Newswire account: we have used 6 of the 10 pre-paid flat-rate press releases on PR Newswire. The remaining releases are available until 6 October 2010. Sally wants to purchase another set of 10 as soon as possible to secure the special non-profit rate.
- Budget: the proposed 2010-2011 budget was submitted to ASF President Justin Erenkrantz for review by the Board in April. No additions or changes were suggested by members of the Marketing/Publicity team, however, Justin recommended we remove the "contingency" entry so that all line items apply to specific expenses. - M&P/Brand Management/Fundraising Meeting: Due to continued poor weather conditions, the 9 February face-to-face worksession in Boston with Shane Curcuru and Serge Knystautas is now rescheduled for 23 March. Sally drafted an autoresponder for emails sent to prc@apache.org that directs folks to the appropriate mailing list for Fundraising, Trademarks/Branding, Marketing/Publicity, and Community Development. This was forwarded to the Infrastructure team with a request to create the autoresponder the week of 15 March. - Press Releases: the following announcement was issued over PR Newswire -- 23 February - the 15th Anniversary of the Apache HTTP Web Server The 15th anniversary of the HTTP Server received more than 1,700 mentions on Twitter within the first 8 hours of the announcement going live. - Media Relations: outreach continues, with the above press release distributed under 24-hour embargo to our press/analyst-specific distribution list. The embargo was honored with no violations. - Future Announcements: Sally is currently discussing with the Tomcat PMC announcement tactics to support the release of Apache Tomcat 7 - ApacheCon liaison: have begun discussions with the ApacheCon planners for promoting the North America conference in Atlanta 1-5 November 2010. Sally created placeholder copy for the ApacheCon Website, and will continue to contribute to the site as needed. On the 10 March concall, the primary focus was to align the conference with the ASF's communications themes. This includes: 1. Apache: foundation of the Cloud 2. The Apache Way (ASF process) works! 3. Apache HTTP server - going from strength to strength 4. Ushering new innovations in the next decade (Incubator, Labs, new releases, etc.) The themes will be incorporated in both the technical and business/community sessions. Sally will be working with Luciano Resende to create the CFP and manage the Business & Community Track. The CFP will be sent out the week of 15 March. - Media/Industry Interviews/Outreach: we are coordinating press interviews for Justin onsite at OSBC, as well as other key ASF members. We coordinated an interview for Doug Cutting with a consultancy regarding their new report on cloud computing. Sally received a private query regarding the ASF's role in W3C and the current activities on the HTML5 specification. She recommended liaison with ASF's W3C AC Rep Sam Ruby, but the individual did not follow up. We received a contract from OSCON to participate again this year in its DotOrg Expo. Sally will review this opportunity with the M&P team, as well as any PMCs wishing to participate. The event will take place 19-23 July in Oregon. - Analyst Relations: we have engaged RedMonk on 9 March for strategic advice and to leverage with outreach, networking, and media opportunities. We will continue to work with analyst (Michael) Cote for Media Training at ApacheCon; in addition to providing mini-briefings at the end of the Introductory session, he also meets with PMC members of several TLPs and Incubating projects. The cost of an annual subscription is US$5,000. - ASF Branding Research Project: Sally distributed the latest version of the UInnsbruck/MIT questionnaire from PhD candidate Roland Schroll and his advisor Johann Füller to community@ on 16 February. They incorporated several changes based on excellent feedback received from nearly 80 respondants, and are seeking +/-200 further replies. We will leverage the RedMonk network to help get the word out. The questionnaire can be accessed at http://surveys.hyvelive.de/10_apache/p1.php?refGroup=Apache - PR Newswire account: we have used 5 of the 10 pre-paid flat-rate press releases on PR Newswire. The remaining releases are available until 6 October 2010. - Contract with HALO Worldwide has been renewed; the new engagement runs until 1 October 2010.
STATUS: - M&P/Brand Management/Fundraising Meeting: Due to a snowstorm, the 9 February face-to-face worksession in Boston with Shane Curcuru and Serge Knystautas was rescheduled to 23 February. - Press Releases: the following announcements were issued over PR Newswire 18 January - Apache Pivot as an ASF TLP + v.1.4 26 January - Apache SpamAssassin v.3.3.0 - Foundation Spokespeople: The following ASF Members have agreed to act as global spokespersons: US: Jim Jagielski, Justin Erenkrantz, Sally Khudairi, Craig Russell Europe: Sander Striker, Noirin Shirley, Ross Gardler (backup: Andrus Adamchik and Santiago Gala) Australasia: Brett Porter - Media/analyst relations outreach continues, with the two above-mentioned press releases distributed under embargo (24 hours) to our newly-created press/analyst-specific distribution list. No violations of the embargo have occurred. We also received several media inquiries through activity on announce@, particularly the retirement of Apache Beehive to the attic. - Press Hits: The ASF received 461 press hits since the last Board report - Future Announcements: Discussions regarding promoting Apache Cayenne and SpamAssassin teams continue - Top 5 Themes for 2010: the following themes will be key speaking topics, both proactively and reactively, as well as woven into calls-to-action as appropriate: 1. Apache: foundation of the Cloud 2. The Apache Way (ASF process) works! 3. Apache HTTP server - going from strength to strength 4. Ushering new innovations in the next decade (Incubator, Labs, new releases, etc.) 5. ASF hits 1M revisions (most likely early Fall timeframe) We will also highlight large-scale, highly-visible projects powered by Apache, or where Apache is an ingredient brand (e.g. "Intel inside") -- examples include: eBay using Synapse, and #Twitter stream is powered by Jetty use Apache Wink client API to connect. Sally will solicit more examples from the community. - ASF Branding Research Project: Sally received the latest version of the UInnsbruck/MIT questionnaire from PhD candidate Roland Schroll and his advisor Johann Füller. This will be forwarded to community@ on 16 February; they are looking for 300+ replies. Please forward any objections/issues ASAP. - PR Newswire account: we have used 4 of the 10 pre-paid flat-rate press releases on PR Newswire. The remaining releases are available until 6 October 2010. - Contract with HALO Worldwide: the current contract will expire on 28 February. Jim Jagielski has approved the renewal of our engagement with HALO, and has extended the work timeframe until 1 October 2010.
HALO contract extension was on the same terms as previous contracts, only the duration of contract was changed to 6 months
STATUS/SUMMARY:
Sally exchanged emails with Greg Stein and Serge Knystautas, handed over
all Sponsor Relations activities to Greg, and liaised a personal
introduction between each Sponsor and Greg. Sally also worked with David
Recordon and the Facebook PR team on their new Gold Sponsorship
announcement and creating an official ASF statement in support of that
event.
Sally will host a face-to-face worksession in Boston with Shane Curcuru
and Serge, who will be flying up from Baltimore for the day. The primary
agenda item will be the separation of responsibilities and budget with the
Fundraising and Brand Management groups. Other items are detailed in the
"Liaison" section below.
We are seeking an ASF Member to act as a spokesperson who is based in
Europe, as well as an Asia/Australasia/Oceania-based backup. We've received
a small handful of requests from journos who would prefer to speak with
someone within their own timezone so that they can be productive during
their workday without having to wait for the US to wake up. Preferably
this would be a Board or PMC member. Media Training is required: all
participants need to be able to *work* in a press environment.
Media/analyst relations outreach continues, with the intention of
introducing the new M&P team, updating records, and inviting interested
parties to be added to a newly-created press/analyst-specific distribution
list (to be used for for higher-level Foundation announcements, the first
of which was the Facebook Sponsorship news referenced above); response has
been overwhelmingly positive, with more than 30 additions to the list
within 24 hours of first communication sent. Feedback includes:
-- "Thank you for asking: not everyone does."
-- "By all means add both myself and David to your press and analyst list."
-- "Thank you for asking. I appreciate the courtesy. Yes, please add me."
-- "Thanks for getting in touch. I'll sign up for the RSS feeds, but please
also add me to your Apache press list too. I suspect the volume of
messages on the general lists would quickly train me to just hit
delete ... (I) would be especially interested in contact details
for anyone in Europe willing to talk to the press about Apache and
related projects: it can be frustrating having to wait till early
evening for US contacts to wake up! I'd also settle for contact
details of nightbirds on the Pacific coast, or any English speakers in
Asia. Thanks again."
-- "Yes please do sign me up. Thanks."
-- "Great to hear! I am glad Apache will have a more cohesive approach to
PR. I want to know about everything Apache does. Every project, every
release."
-- "That would be great. I'd appreciate being on the 'regulars' list.
Also, I do some blogs and podcasts, covering Microsoft and separately
covering security. If there is any news or potential podcast guests about
security (or Microsoft if that happens), I'd appreciate it if they might
be on a podcast."
-- "I would like to receive and cover news from the ASF for TB. All help
and response on your part will be hugely appreciated. Please feel free to
add me to your list."
-- "I'm certainly interested in keeping up on the latest with the Apache
Foundation and its many technologies and communities..."
Sally has been working with Greg Brown and the Pivot team on their press
release and dissemination tactics to support the announcement of their
graduation from the Apache Incubator and the release of Pivot v.1.4
Sally has also been discussing promotion strategy/tactics/timeframes with
the Apache Cayenne and SpamAssassin teams and has proof-read/edited Jim
Jagielski's interview with Software Design magazine of Japan.
Media hits, clippings audit and management: The ASF received
- 150 press hits in December 2009 (primary interest: post-10th Anniversary
coverage, year-in-review lists), and
- 195 press hits in January 2010 (thus far; primary interest Facebook
Sponsorship announcement, top technologies that have influenced computing,
Apache HTTP Server v.1.3/2.0 deprecation, Geronimo)
LIAISON
The Marketing & Publicity team will work closely with groups where
activities cross-pollinate or intersect such as:
a) Brand Management
- develop and maintain collateral
- support development of house style where needed
- oversee communication aspects of new brand launch
- support creation of event signage, exhibit banners, pop-up booth packages
where needed
b) ConCom
- oversee message development and outreach tactics for ApacheCon
--- direct day-to-day ApacheCon PR?
- share media distribution lists with the 'con
- provide press/analyst contacts for local events (where available)
--- ApacheCon sponsor media support?
- disseminate press releases on ASF wire where appropriate
c) Community Development
- communications regarding events and participation results (e.g. GSoC, etc.)
- event participation liaison (e.g. community relations/outreach,
ApacheCon/Community Track, etc.)
d) Fundraising/Sponsorship
- liaise Sponsor relations
- press releases, communications, team meet-and-greet
- leverage marketing and publicity resources for ASF outreach (shared
lists, spreading the word, etc.)
- piggy back on media opportunities (interviews, analyst meetings,
customer summits, media road shows, conferences, etc.)
e) Infrastructure
- Website development
- publishing to apache.org, Foundation blog, etc.
- mailing list development/support
TIMELINE
11 January 2010 - previewed/edited draft submitted back to Software Design
magazine
12 January 2010 - issued Facebook announcement
18 January 2010 - US Federal holiday (Martin Luther King Day)
18 January 2010 - Sally working remotely (will be traveling with Charel
Morris to the UK and Spain to interview PR firms and
inspect potential event sites in Europe - on Stone Circle
Productions' budget)
19 January 2001 - Press release to be issued announcing Pivot as an ASF
TLP + Pivot v.1.4
20 January 2010 - possible announcement date for Apache SpamAssassin v.3.3.0
6 February 2010 - Sally returns to US
9 February 2010 - Onsite worksession with Shane and Serge
15 February 2010 - US Federal holiday (President's Day)
1 March 2010 - HALO contract ends
Jim to get clarification on "new brand launch"
Background and Status:
With the newly-formed Marketing & Publicity group, the primary activity over
the past three weeks has been spent planning, knowledge transfer, and
transitioning tasks. Sally has exchanged emails with Greg Stein as well as
held a call with Serge Knystautas to discuss Sponsor Relations activities.
She also had several email conversations with both Serge and Shane Curcuru
regarding the separation of responsibilities within the Fundraising and
Brand Management groups (a possible face-to-face meeting has also been
discussed). There has been some email activity with the site-dev team
regarding editing apache.org (starting with the home page).
The day-to-day activities within the Marketing & Publicity group have been
relatively quiet, with focus on post- ApacheCon/10th Anniversary follow-up,
discussing announcement tactics with the soon-to-graduate Pivot, and
coordinating media interviews with Software Design magazine of Japan and
developer site Dzone.
Please refer to the timeline following the list below for a detailed agenda.
Hopefully the M&P team can connect this week to discuss planned tactics,
adjust scheduling, and assign tasks.
I. TEAM
HALO/Contract: Sally Khudairi, Vice President
ASF Primary: Jim Jagielski, Craig Russell
ASF Backup: Bill Rowe
Additional Members welcome! Media Training required.
II. ACTIVITIES
Include but are not limited to:
- Media/analyst relations and publicity (proactive and reactive)
- "Executive" communications + presentations (press, analysts, Sponsors,
etc.)
- Promotional campaigns (e.g., Filmworks, "MyApache" videos, City
Proclamations, etc.)
- Media planning and editorial calendaring
- Developing pitch and disseminating news stories
- Boosting analyst briefing program
- Lead supporting outreach through alternate channels
- Outreach/connecting with relevant Sponsor PR teams
- Media/analyst training, "Executive" training/coaching as needed
- Brand/image development and management
- Maintain PRNewswire account
- Media hits, clippings audit and management
- Create Project communications guidelines/processes
- Coaching Projects on publicity issues
- Chairing Business Track @ ApacheCon
III. TASKS
- Marketing communications messaging, positioning, strategic planning:
setting goals, strategies, action plan, writing marketing plans - work with
select Board members to set 6-month plan
- Media planning and editorial calendar research: establishing pitch angles,
exploring possible news sources and opportunities for participation,
targeting media and analyst contacts, keeping outreach lists up-to-date
- Media/analyst relations, outreach, and publicity: writing, editing,
distributing news releases and announcements, pitching stories to members of
the media and analyst community, tracking media results,
course-correcting/follow-up, overcoming negative/incorrect media impressions
- Communications and promotional campaigns: writing and disseminating news
across multiple channels; adjusting the message for different audiences
- Outlets, publications, contacts, and clippings monitoring: maintaining
media/analyst database and scheduled analyst reports, report newsworthy
clips as they arise (distribution needs to be decided), issue monthly press
clip summary
- Spokesperson bureau: obtain name and coordinates of key spokesperson for
each TLP/Foundation activity area, along with backup mailing list address
for corresponding project, establish similar process for Incubating projects
(sign up on press-speaker@apache.org)
- Interview coordination: prep parties, obtain questions/angles (where
possible), write.edit abstracts, forward backgrounders/supporting materials,
and post-interview follow up
- apache.org home page, News, Foundation blog, announce@ apache.org, and
Twitter feed content development and dissemination: "From the flight
deck"-type blog entry based on monthly Board reports, updating main home
page/News section/ASF Twitter feed as appropriate, monthly press release
(what sort of events trigger press releases/media alerts?)
- Process and punchlist creation for projects to learn how and when to
promote their activities
- Day-to-day publicity direction and oversight for ApacheCon, support other
ASF-led events: establish media outreach process for smaller events (to be
executed by organizers or M&P team depending on activity), issue 4 press
releases per ApacheCon
- Incoming media inquiry management and follow through
- Sponsor/other 3rd party publicity/communications program liaison: press
release review/editing, speaking support, interviews, etc.
- Brand/image support: develop and maintain copy for various collateral and
promotional materials
- Marketing budget: planning and execution
- Beginner and Intermediate Media & Analyst Training (during ApacheCon;
other types of training?)
- ApacheCon Business Track: chair, manage session selection, coordinate
speakers, and oversee execution
- Group communications: hold weekly conference call and monthly project
review
LIAISON
The Marketing & Publicity team will work closely with groups where
activities cross-pollinate or intersect such as:
a) Brand Management
- develop and maintain collateral
- support development of house style where needed
- oversee communication aspects of new brand launch
- support creation of event signage, exhibit banners, pop-up booth
packages where needed
b) ConCom
- oversee message development and outreach tactics for ApacheCon
--- direct day-to-day ApacheCon PR?
- share media distribution lists with the 'con
- provide press/analyst contacts for local events (where available)
--- ApacheCon sponsor media support?
- disseminate press releases on ASF wire where appropriate
c) Community Development
- communications regarding events and participation results (e.g. GSoC, etc.)
- event participation liaison (e.g. community relations/outreach,
ApacheCon/Community Track, etc.)
d) Fundraising/Sponsorship
- liaise Sponsor relations
- press releases, communications, team meet-and-greet
- leverage marketing and publicity resources for ASF outreach (shared lists,
spreading the word, etc.)
- piggy back on media opportunities (interviews, analyst meetings, customer
summits, media road shows, conferences, etc.)
e) Infrastructure
- Website development
- publishing to apache.org, Foundation blog, etc.
- mailing list development/support
V. TIMELINE
14 December 2009 - Pivot Feathercast goes live; promote informally
15 December 2009 - transition Sponsor liaison activities to Serge Knystautas
and Greg Stein
16 December 2009 - last day to make any public announcements before holiday
season blackout
4 January 2010 - activate press@apache.org, create press-speaker@apache.org;
deactivate prc@ list with autoresponder
5 January 2010 - first day to resume public announcements
11 January 2010 - interview draft due for Software Design magazine (Japan;
Bart Eisenberg, reporter)
12 January 2010 - issue press release announcing Pivot as an ASF TLP
18 January 2010 - US Federal holiday (Martin Luther King Day)
15 February 2010 - US Federal holiday (President's Day)
1 March 2010 - HALO contract ends
WHEREAS, the Board of Directors deems it to be in the best interests of the Foundation and consistent with the Foundation's purpose to appoint an officer responsible for Marketing and Publicity, including but not limited to promoting general awareness of the ASF's mission and it's projects and communities. NOW, THEREFORE, BE IT RESOLVED that the office of "Vice President, Marketing and Publicity" be and hereby created, the person holding such office to serve at the direction of the Board of Directors, and to have primary responsibility of Marketing and Publicity; and be it further RESOLVED, that Sally Khudairi be and hereby is appointed to the office of Vice President, Marketing and Publicity, to serve in accordance with and subject to the direction of the Board of Directors and the Bylaws of the Foundation until death, resignation, retirement, removal or disqualification, or until a successor is appointed. Special Order 7H, Appoint a Vice President of Marketing and Publicity passes with seven yes votes, and two abstentions. The board further acknowledges that officer's committee was established to assist in this work, initially consisting of: Jim Jagielski.
ZOTGroup has requested $2500 to offset the costs related to the press release for Batik 1.0. This was approved by consent.